Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Yes! Telling Your Brand Story Through Email?

Yes! Telling Your Brand Story Through Email? | Just Story It! Biz Storytelling | Scoop.it
Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
Karen Dietz's insight:

Now here's a very creative post! Author Vince Robisch shows us how we can take one of our biz stories, cut it up, and send it out in a series of emails.


Brilliant! This notion is not new, but I like how Robisch shows us how to partition the story into 3 parts that preserves the story arc. We now have an email series to send out.


It's a fun article to read and I think it will get your creative juices going. 


Have story will travel!


http://moderncopystudio.com/can-you-really-tell-your-brand-story-through-email/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, April 2, 2013 10:24 AM
Thanks Brian and eProAgi! Glad you both got a lot out of it :)
Agi Anderson's comment, April 2, 2013 10:38 AM
Karen your are the ultimate with story telling!!
Karen Dietz's comment, April 2, 2013 12:40 PM
Thank you Agi! You have made my day :))
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5 Tragic Ways To Bomb Despite Telling Great Stories

5 Tragic Ways To Bomb Despite Telling Great Stories | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

What another great post from Rohit Bhargava.


You've gathered your stories, spent time crafting them, practiced them time and again, and then when you tell it to a customer or prospect, you bomb.


Arrggghhh!! How frustrating! So what's a biz storyteller to do? Read Bhargava's post and his 'Do Not Do This' list!


I chuckled when I read the 2 pieces of advice he finds people usually receive:

  1. Tell more stories.
  2. Use bigger fonts.


LOL -- neither one of these will work!


Find out where you are making your mistakes -- and go fix them. Thanks Rohit for putting this insightful article together!


This review was written by Karen Dietz for her curated content on busines storytelling at www.scoop.it/t/just-story-it 

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10 Examples of Storytelling in Web Design

10 Examples of Storytelling in Web Design | Just Story It! Biz Storytelling | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.


Via Gregg Morris
Karen Dietz's insight:

Thanks to fellow curator Gregg Morris for finding and sharing this post!


Bringing storytelling into web design is challenging. I like this post because it identifies 3 elements of stories that we can bring into web design -- character, setting, and action -- and then gives us examples demonstrating these.


What I really like is that for each website, all the elements are identified. It started giving me plenty of ideas for 'storifying' websites.


I hope you get lots of ideas, too.


This review was written by Karen Dietz for her curated content on busines storyelling at www.scoop.it/t/just-story-it 

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Brad Tollefson's curator insight, March 28, 2013 3:58 AM

Excellent. 

Ruth Bass's curator insight, March 29, 2013 4:39 PM

add your insight...

Ruth Bass's curator insight, March 30, 2013 2:03 PM

add your insight...

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My failure stories & how they became a Business Plan

My failure stories & how they became a Business Plan | Just Story It! Biz Storytelling | Scoop.it
A couple of years ago, at the final meeting of a storytelling training program, someone asked us, "what did you learn from most, to become such good storytellers?" "Us" meaning Guy - another member...
Karen Dietz's insight:

I love this post! The story kept me engaged, it sparked many similar memories in me, and it's message is right on.


I'm teaching an MBA course right now in business communication/storytelling skills at my students just completed the assignment of creating both success and failure stories about themselves to use in job interviews, etc. They freaked. It's tough enough sometimes to talk right about your successes. Even tougher to open up and share your failures.


What I parlicularly like about what story colleague Limor Shiponi did was teach us how powerful failure stories can be -- and how to tell them in a way that demonstrates our value. That's the real key.


I've admired Limor's work for years --she's an amazing deep thinker about both storytelling and story in business. And I would like to point out that Limor is also one of the designers/speakers at the May 2, 2013 Storyevolution Conference that I scooped yesterday. This article gives us a peek into what is in story for us at that gathering!


Failure stories are one of the most powerful a business can use. And oh how I wish story professionals told more failure stories. Like the time I bombed at a prestigious MBA school :) My lesson: tell them what they really need to know about storytelling; don't try to fit what you know into what they think they want to hear under the guise of "being relevant".


OK -- here's how to read this article:

  1. As a business professional who want to master failure stories so that even these stories can propel your business forward.
  2. As a story professional who wants to learn lessons from others in the field.


This is a refreshing article -- and a topic sore neglected in our field. I hope you get a lot out of this article because it is a real gem!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Create Stories That Sell Video

How To Create Stories That Sell Video | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:
Yeah! What a terrific video from story and sales professional Michael Harris.


I love how Michael walks us through the process of creating a story that sells. Do you know what part of the story needs the most focus from you inorder to make the sale? And it is not the ending or call to action!!


And I really like the notion of a buying vision that Michael offers to us as another tip. Oh yeah, and he tells us how to make the customer the hero, not the victim. That's essential to master.


I also am thrilled that he makes sure we all understand that when telling your story to a prospect, it is just as critical to listen to their story in return if you wantto be successful.


Better yet, there are examples he shares of a story that won't sell, and a story that will. Double yeah!


Thanks Michael for these great tools.


Now go watch the video and get those stories in shape so you can make those sales and increase your biz :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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malek's curator insight, March 21, 2013 2:04 PM

Once is never enough with a video like this

corneja's curator insight, March 22, 2013 8:17 PM

A master class!

Kim Zinke (aka Gimli Goose)'s curator insight, March 22, 2013 8:37 PM

Thanks Karen Dietz for finding this.  See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.

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Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
Karen Dietz's insight:

Latest update 06/23/13: the video which is the focus of this SlideShare -- "Dumb Ways to Die" -- has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)


I rescooped this from fellow curator Baiba Svenca even though I have curated the original video before. 


I did so because in this SlideShare presentation, it examines WHY this funny video -- Dumb Ways To Die -- really sticks. It's based on the Heath brother's book "Made To Stick."


The presentation was put together by Orsolya Nemes in Budapest, Hungry, who is a consultant / trainer.


It's a fabulous primer about how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. The video is less a story, but it embodies many devices we use in storytelling to make our work memorable and repeatable. You will want to take note of these elements.


That's a good thing! So have fun watching the video (it is one of my favorites) and go through the slide presentation to understand why it works so well.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Denyse Drummond-Dunn's curator insight, March 20, 2013 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

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Turn your Elevator Pitch into a “Here’s the difference my work makes” story

Turn your Elevator Pitch into a “Here’s the difference my work makes” story | Just Story It! Biz Storytelling | Scoop.it

I asked Letitia to tell me about her work, which she does in the first part of the video. I then asked her to tell me a story about the difference Canine Colors has made to a client. She responded by telling me the story in the second part of the video.

Notice the difference in the two presentations.

Karen Dietz's insight:

Story professional David Lee once again shows us before and after examples of how a story can really improve a business's ability to connect with customers/prospects that results in growth.


And thanks to Letitia Fox of Canine Colors for being the guinea pig.


David shares a video of Letitia talking about her business at a conference. It's very conceptual and what most business owners do.


He then asks her for a story and everthing changes.


Now remember -- as you watch these videos -- they are both spontaneous expressions. They are raw.


Then David in his article points out additional improvements Letitia can make to share a more compelling story.


I bet you'll get aditional ideas for what Letitia can do -- and how you can improve your own storytelling.


Thanks David -- we all love these kinds of examples because they are so helpful.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Mercor's curator insight, March 18, 2013 8:24 AM

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Sandi Cornez's comment, March 18, 2013 1:14 PM
Thanks for sharing Karen. Stories do make all the difference. They make the information come alive in that the listener can see themselves getting benefits. And in this case, the canines benefit too.
Karen Dietz's comment, March 18, 2013 2:11 PM
So true Sandi! Hadn't thought of that :)
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Fab Third Quarter Thanks to a Leprechaun

Fab Third Quarter Thanks to a Leprechaun | Just Story It! Biz Storytelling | Scoop.it
A tremendous third quarter was experienced thanks to the discovery of a leprechaun. Enjoy this humorous business cartoon by Andertoons Cartoons.
Karen Dietz's insight:

Saw this cartoon as I was searching for St. Paddy's Day material and this brought a smile to my face. 


Hope you have a fun holiday. I so appreciate your support and encouragement. So I offer this Irish saying in return:


May life give you...

For every storm, a rainbow,

For every tear, a smile,

For every care, a promise,

And a blessing in each trial.

For every problem life sends,

A faithful friend to share,

For every sigh, a sweet song,

And an answer for each prayer.


Happy St. Patrick's Day!

From Karen Dietz for all her followers of her curated content on business storytelling at www.scoop.it/tjust-story-it 
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A Kick Ass Biz Storytelling Mantra For You

A Kick Ass Biz Storytelling Mantra For You | Just Story It! Biz Storytelling | Scoop.it
A story that is burning inside you. A story that if you told it you knew it would help people. It could make their life better, job easier or help them
Karen Dietz's insight:

This post is perfect for a Friday! Check out this awesome mantra, then go to step 2 and yell "Heck yeah! Let's do that!"


So suggests author Michelle Mazure. I'm right with you Michelle. 


Now let's hear you all roar!


This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Just Story It! Biz Storytelling | Scoop.it
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.
Karen Dietz's insight:

This is a quick but very useful article about what NOT to do when beginning a story.


The post is geared toward creating sales copy -- on your website or promo materials.


And here is what I love -- the author, Nick Usborne, explains why 'hooks' often don't work and gives an example.


Then he shares an example of what does work. 


Beginning and ending a story are two areas where most people have trouble. Usborne helps us get started in our storytelling the right way.


In the end he elevates story sharing from a simple transaction (let me hook you so I can sell you something) to relationship marketing/sales (let's get to know each other so you can evaluate whether my product/service is a good fit for you).


Thanks Nick for these great insights and tips!


This post was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, March 16, 2013 7:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment, March 17, 2013 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment, March 17, 2013 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.
Karen Dietz's insight:

This is a 1 hour video that is really great. Here Shari Caudron walks her audience through the process of finding a telling their personal business story. And it works. We get to experience the entire process so we can do it ourselves.


Shari tells great stories. She models storytelling. She models her process. She interacts with the audience, answers questions, and asks plenty in return to help people clarify their story.


Thanks Shari for teaching us lots! Watch the video so you can follow her process and tell your personal story. And watch the video to understand more about how to present storytelling and move people through a storytelling process successfully.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 7:22 PM

Just read what Karen has shared.

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52 Ways to Spark Storytelling Inspiration and Creativity

52 Ways to Spark Storytelling Inspiration and Creativity | Just Story It! Biz Storytelling | Scoop.it

Storytellers: 100 Ways To Spark Inspiration. by Amanda Lewan on March 6, 2013. in Inspiration. Storytelling is about creating an emotional connection.

Karen Dietz's insight:

Need to re-set your brain? I'm dragging today and when I saw this list I found several ways I could rejuvenate my mind and being in the next few hours. Yeah!


Sometimes coffee just doesn't do the trick. So here's an awesome list to dust the cobwebs from your mind, kick into creative gear, and get some story inspiration.

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cyneth's curator insight, March 8, 2013 10:43 PM
52 Ways to Spark Storytelling Inspiration and Creativity
Ignacio Conejo Moreno's curator insight, March 9, 2013 4:03 AM

100 trucos para despertar la chispa de la inspiración y la creatividad para Storytelling.

Jerry Linnins's curator insight, March 27, 2013 10:50 AM

Once upon a time...once, when I was at band camp...THERE we were, enemies on the right, enemies on the left, enemies in front, enemies behind. You know what we did?

 

DId I hook ya with my story? Storytelling is a wonderful technique to get your points across and make people remember them.

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Wearable devices track your reactions to stories - Wired.co.uk

Wearable devices track your reactions to stories - Wired.co.uk | Just Story It! Biz Storytelling | Scoop.it
Wired.co.uk Wearable tech can change the way we tell stories Wired.co.uk He said that until now, digital storytelling had been largely about taking existing media and putting it online -- so movies are now streamed online and books can be read in...
Karen Dietz's insight:

Wow -- not sure what to make of this new development. Do I really want one of my personal devices to measure my reactions to stories and send them to some company or political party?


Since we constantly engage with stories on a daily basis, the amount of info could be staggering. And is nothing private anymore?


Still, how amazing it would be if I could guage the reactions to the biz stories I am sharing through one of these devices. If I was a big business spending tons of cash on story marketing/branding, I can see how this could be desirable.


Of course, if I'm sharing stories in person and I have had the proper training, I should be able to guage reactions to any part of the story instantly and don't need a device.


Well, as you can see I am on the fence about all of this. Call me old school :)


Ay yi yi -- what is your reaction to this latest tech development?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Annette Simmons's comment, March 7, 2013 8:46 AM
Hmmm. It is very disturbing to think that reactions of our amygdala would run anyones decision making. I understand that human's aren't rational...but geez, monitoring blood pressure or GVC to adapt your story is sort of scary. I'm a big fan of A-B testing. I started life as a direct marketer. I think this is far more useful in the short term for testing stories. And better still, as you say, is that we storytellers naturally do this when we practice. This telling was better than "that" telling. So we adjust.
Karen Dietz's comment, March 7, 2013 11:07 AM
I agree Annette. This post gave me the willies. I really like A-B testing myself. This bio hack in the article seems a bit over the top to me.
corneja's curator insight, March 9, 2013 8:59 PM

"Technology has the potential to change the way that we can optimise storytelling, according to Adrian Hon, co-founder and CEO of Six to Start." He talked about Magic Band, an app that Disney is trialling.

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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | Just Story It! Biz Storytelling | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.
Karen Dietz's insight:

If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.


Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.


Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.


Have fun with this one -- I hope it gets your creative juices flowing!


This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 

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Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Ian Mitchell's curator insight, March 29, 2013 4:49 AM

Good workshop stimulusstimulus

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
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How To Capture Ideas/Stories @ Events by Doing Visual Recording on the iPad

Robin Good: Rachel Smith explains in very simple words how you can use your iPad to capture and record visually the key ideas and concepts presented during a lecture, keynote, training class or presentation.

She provides a good round-up of four relevant tools that can be used for this task, analyzing their key pros and cons as well as providing logistic and technical advice on how to best organize and setup yourself for doing visual recording on the iPad.

As similar tools will provide more ready-made icons, templates and patterns available for this kind of real-time idea-capturing, this rare and pioneering visual recording work will begin to catch up even more rapidly.


Very useful. 8/10


Full article: http://www.teachthought.com/technology/how-to-capture-ideas-visually-with-the-ipad/






Via Robin Good
Karen Dietz's insight:

Now this looks really cool -- and very helpful. Capturing stories visually is a handy talent to have. And you don't need to be an artist to do it. This video walks you through how to visually capture a presentation at a conference on your iPad. 


As I said, you could use it to capture stories you hear, or stories you want to tell and share, in addition to presentations.


Thanks go to fellow curator Robin Good for finding and sharing this very useful video!

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Jon C's curator insight, March 28, 2013 8:51 PM

Visual note taking on the ipad

Jordi Castells's curator insight, April 28, 2013 12:36 PM

Mind mapping technoques with IPad

designandtech's curator insight, May 20, 2013 2:59 PM

Great ideas and excellent modelling from Rachel. I like her suggestion that you can practise using Youtube or TED talks and create your charts as you follow along. Amazing. Thanks for scooping, Rod!

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They are not for everyone: Tips for crafting B2B client success stories.

They are not for everyone: Tips for crafting B2B client success stories. | Just Story It! Biz Storytelling | Scoop.it

"I learned that no single story – or any piece of content marketing – works across the board, even for a select group of 400 sales people – let alone a market segment of 10,000 potential customers."

Karen Dietz's insight:

Author Tim Keelan of StoryQuest writes a great article here about ways for ANY business to think about its storytelling.


Namely, that stories are universal, but no story is universal.


That means creating really targeted stories.


Keelan has lots of insights to share with us about this truism, and ways to get it done.


If you want to be a sharper storyteller -- one who is able to grow their business through sharing stories -- then you will want to read this article and follow Keelan's advice!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mindsets for the Future: Storyevolution Cutting Edge Conference on Biz Storytelling

Mindsets for the Future: Storyevolution Cutting Edge Conference on Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it

A leader's mindset must be able to embrace these apparent conflicting realities – inflexible strategies and visions that must remain vital. This conference will introduce you to storyevolution – the tool to building and sustaining a new state of mind, your mindset for the future.

Karen Dietz's insight:

Woo hoo! Just want to share with you a one-day story conference coming up in May 2013 in Wash. DC that I hope you can attend.


Yes, this is a bit self-serving because I'll be speaking there. Regardless, I think the material from the other presenters is going to be dynamite.


This is different from most conferences. This isn't about story basics. It's about how to work with stories in your organization to bring it forward into the future you envision. It's about clarity in complexity, and the evolving nature of story dynamics. Sounds heady. It's not.


The entire conference will be a storied experience. And it is designed for maximum participation, peer learning, and practical action steps you can implement -- and all grounded in solid well-tested frameworks.


Forget jumping from speaker to speaker. Forget leaving the conference and wondering what you should do next. 


Join us for a grounded experience -- guided by the leading thinkers and doers in story -- where YOU are the focus. And where you come away with not only a deeper understanding of story, deeper conversations about meeting organizational challenges with story, but also knowing what your next steps are.


Hope to see you there!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stories as Truth Detectors

Stories as Truth Detectors | Just Story It! Biz Storytelling | Scoop.it

"Using stories to catch 'smart talk' from the Zahmoo blog

Karen Dietz's insight:

What a hoot! My story colleague Shawn Callahan has done it again -- come up with another ingenious use for stories in business.


Did you know stories can help you figure out whether someone is selling you a bunch of snake oil or if they really do have the knowledge and experience they say they have? 


This is what Callahan is proposing stories can do for you -- smoke out the truth. As he explains -- anyone who's puffing themselves up won't be able to share real stories about their experiences. They'll have ot make them up or tell stories of others they have heard.


To know whether someone DOES have the knowledge and experience they say they do, they will be able to share lots of stories about their work.


Read Callahan's tips for figuring out whether you are hearing the truth or a bunch of puffery. Then take the assessment to figure out if a story is really a story -- or masquerading as something else.


Thanks Shawn for this handy tip!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ron McIntyre's curator insight, March 20, 2013 9:53 AM

Good reason to keep an achievement diary with facts, dates and participants within your career.

ozziegontang's curator insight, March 20, 2013 2:19 PM

Curt Einstein would put it:  Tell me what you did and how you did it from A to Z.  If they couldn't tell the story of how it happened, then they may have been the boss but they didn't do it.


Lee Thayer's:  The measure of performance is performance tells what one has done in order to do what needed doing to accomplish the required results.  It's about results, not activities.

ozziegontang's curator insight, March 20, 2013 2:20 PM

There is an ocean between saying and doing.

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Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead

Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead | Just Story It! Biz Storytelling | Scoop.it
Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost.
Karen Dietz's insight:

Author Claire Laughlin has hit the nail on the head -- curiosity will help you more in business than telling people what to do.


Sure, we all need to be directive at times. But most of the time -- particularly as we move from managing to leading -- it is less about being directive and more about sparking conversations.


In other words, as leaders we need to master asking for, listening to, and creating meaning from the stories of others. From there we can influence others by sharing stories in return.


Learning how to ask for, and listen to stories is critical. And this article helps us understand the role curiosity plays in this dynamic -- how to remain curious as a leader so the critical information we need is not blocked from us.


And how to support the curiosity in others so creativity, along with ideas/solutions/innovations, can flourish.


Go read the article. There is great wisdom here.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Renee Baribeau's curator insight, March 18, 2013 2:20 PM

It is all in the question.

Karen Dietz's comment, March 18, 2013 9:59 PM
So true Renee and I spend quite a bit of time with clients on the 'art of the question.'
ozziegontang's curator insight, March 20, 2013 2:04 PM

We are talking about being in the Learning Mode rather than the Knowing Mode.

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SXSW: Confusion between stories and narratives for biz

SXSW: Confusion between stories and narratives for biz | Just Story It! Biz Storytelling | Scoop.it
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers ...
Karen Dietz's insight:

Aaaarrrgghhhh!! See me running down the corridor screaming. I can't believe that this kind of material about storytelling is being shared -- and at SXSW no less.


I love John Hagel and his wriitings on biz storytelling. Gotta say though, I'm disappointed with this latest twist. Now I will say, I don't know exactly what Hagel said at the conference, and the article is someone reporting on/interpreting what he said.


According to this author, Sarah Skerik who was reporting on Hagel's presenation at SXSW, stories are out, narratives are in. Sounds like a marketing ploy to me.


Why? Because Hagel is saying that stories are not participatory, that they are told to the reader from the vantage point of the teller. Then the reader moves on to other things.


Whoa -- stop the trains! This perpetuates the myth that storytelling all about 'telling'. Story dynamics demonstrates over and over again that all stories are participatory. The medium determines the degree of participation. Writing is engaging -- just less so than oral storytelling. No one simply reads a story passively. A story is being created in the hearts and minds of the reader -- especially if it is a compelling one.


Any experienced well trained storyteller -- in business or otherwise -- knows that telling is only half the equation. Listening to the audience and creating a co-created experience is the real value of sharing stories. And the secret to using stories in business is the all about listening and story sharing. That means you are listening to the stories customers and prospects share with you in return. That is highly participatory!


Hagel's next point is that narrative trumps story because a narrative can be never ending but stories stop -- narrative is always evolving, and promotes participation/engagement.


What a false dichotomy! All stories evolve and are shaped over time. Your core biz stories evolve if you are doing the story sharing and listening thing right. Your biz story -- made up of smaller stories -- is always emerging.


If we are going to talk of narrative at all, your business narrative is the accumulation of all of your business stories. And they are always in a dynamic flow, especially if you are building stories together with your clients/customers.


In the end we agree -- business marketing is moving into living brand streams. Based in clearly understanding story dynamics. Not through making these distinctions as Hagel that creates a false mythology about business storytelling.


Bottom line -- we are both saying that listening to your audience, co-creating stories, and leveraging participation are the real functions of business storytelling. That's where you need to pay attention.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 



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Jack Tang's comment, May 9, 2013 2:10 AM
I agree with Kevin that narrative is different with stores. Narrative is more affective way for company to understand the process of what they did wrong or right. In the other side, stories are just to tell and it is not really interactive to the company.
An, SungBin's comment, May 9, 2013 10:43 PM
I agree with the article, any company can have their own stories. However, it is hard to get attention by the customers in these days. and I think the narrative has more powerful influences then a just stories. of course, it depends how you narrate the stories to customers, it might get worse.
Karen Dietz's comment, May 10, 2013 11:31 AM
All of these comments are very interesting and I think some additional points need to be made. First, not all narratives re stories. A report or an essay or a testimonial are all types of narratives and are definitely not stories. A report can have stories within it, but is still a type of narrative. If people understood the DYNAMICS of storytelling they would know that stories continually evolve and are all about engagement. Storytelling is NOT about telling, it's about the co-created experience that happens when people are experiencing the telling and listening at the same time. Stories by their nature are interactive. Can narrative evolve? Sure. But the points made at the conference is setting up a false dichotomy between narratives and stories, which when put into practice, is less relevant. The most important piece to pay attention to is the engagement and evolving nature of stories. Saying stories end and narratives don't is silly and not true.
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Biz Storytelling & Social: IBM Voices Does the Talking

Biz Storytelling & Social: IBM Voices Does the Talking | Just Story It! Biz Storytelling | Scoop.it
About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use
Karen Dietz's insight:

Here is a terrific example of how a company -- in this case IBM -- is effectively using the dynamics of story sharing in social media. 


They are tapping into collective wisdom, relinquishing control, and accentuating their brand's corporate character.


The end result: discovery, consumption and engagement.


Go read how they are doing it. I bet you can do it too!


This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Mike Ellsworth's curator insight, March 17, 2013 10:43 PM

IBM gets it. Telling stories increases engagement which increases bottom line.

Karen Dietz's comment, March 18, 2013 1:45 PM
Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!
Mike Ellsworth's comment, March 19, 2013 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
Rescooped by Karen Dietz from How to find and tell your story
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Copywriting & Storytelling: Key Readings & Resources

Copywriting & Storytelling: Key Readings & Resources | Just Story It! Biz Storytelling | Scoop.it
The bond between copywriting and storytelling is not just strong… It’s unbreakable. If you consider yourself a copywriter, you better be damn good at writing “cannot put the thing down” stories.

 

Read the full article for an extensive list of essential reading and resources from categories like:

- Articles/Links

- ooks

- Courses and other Products

- Audio/Podcasts


Via Kim Zinke (aka Gimli Goose)
Karen Dietz's insight:

Fellow curator Kim Zinke for How To Find And Tell Your Story here at Scoop.it found this piece and I thought you all might want to have this list to explore too.


Some of the articles in the list I've curated. Some books I've referenced. Some pieces are new to me. I'm not sure of the quality of all of them but I think they are worth checking out. A bunch are from the screenwriting or fiction world, but hey -- those can be really useful in biz storytelling.


So we will have fun exploring. 


I've seen some posts lately from other curators that I'm going to bring your way in the next day or too. Still trying to catch up after a death in the family on top of work and teaching. My apologies for being so far behind.


And thank you to Kim for this article!


This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Debby McKinney's comment, March 15, 2013 9:01 PM
We all need to tell our story in a compelling way ... looking forward to reviewing the info ... Coach Debby McKinney
Karen Dietz's comment, March 16, 2013 7:47 PM
Hope you find some goodies Debby! Have a great weekend.
Suggested by Kenneth Mikkelsen
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Fab digital storytelling: The Power of Words

Wonderful and highly inspirational video. Reminds us all to strive for authentic and purposful communication. So chose your words wisely. They are extremely powerful.

Karen Dietz's insight:

I love this story shown in this video and tell it all the time in my biz story workshops and MBA classes. The story is particularly instructive for nonprofits. It is a terrific way to teach the power of a story -- along with what makes it work and why. I simply call it "The Poet's Story".


I never show the video however. I always tell it orally so we can also debrief the power of the oral and face-to-face storyteling experience.


There are several digital versions out there, and I think this is the best one.


Back Story to This Video

Now here is something about this story I bet you did not know:

It is based on a true story. This video version is set in Spain. The original story is from Paris in the 1950s and is told by the poet Jacques Prevért about an experience he had.


I originally heard the story from storyteller and fellow Folklorist Sunwolf, Ph.D., J.D., Associate Professor, at the Dept. of Communication & Visiting Professor, at the School of at Law Santa Clara University. Prevért told her the story and gave Sunwolf permission to use it. I asked Sunwolf for her permission to tell it a few years ago, which she graciously granted (gaining permissions for a story is important, as is keeping track of where it came from).


I think we owe a lot to both Sunwolf @WordWhispers and Prevért. Many thanks to both for allowing this story life and the opportunity to do its work in the world.


And thank you also to Kenneth Mikkelsen for suggesting I curate this!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Nick Usborne's comment, March 16, 2013 8:23 PM
As it happens, if you like "story" you will probably love David Kirby's poetry.Every poem is a complete story.
Kirby Wadsworth's curator insight, March 17, 2013 3:45 PM

I've loved this video for years...always gets me

Alessandro Donadio's curator insight, March 19, 2013 7:01 PM

The power of Words

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Science & Stories: what every biz storyteller needs to know

Science & Stories: what every biz storyteller needs to know | Just Story It! Biz Storytelling | Scoop.it
The thesis of this study – that storytelling skills gave an evolutionary advantage to our early ancestors – is an original perspective on human development, and in probing how this inheritance affects our modern lives, I draw on ...
Karen Dietz's insight:

In this latest research -- available as a downloadable e-book from the BiteSize science series -- we learn how stories were essential to our evolution. And still are.


And that science, scientists, and storytelling are intimately linked. Love that. And who knew there is a new discipline -- the psychology of narrative -- that's investigating all of that?


Read this article and e-book through the lense of business. Businesses evolve. Learning more about how stories support evolution -- or not -- would be wise to know about. Turns out metaphor is key.


The e-book is $2.99 on Amazon and I am adding it to my library (I have no affiliation with the author or publisher). And then make sure I use this material when working with physicians, engineers, and other science types.


I hope you enjoy this latest research. It sounds like it is written in plain language.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 easy ways to collect stories in your organization

7 easy ways to collect stories in your organization | Just Story It! Biz Storytelling | Scoop.it
Learn how to find stories and spread the word of your success today with these tips.

Via Gregg Morris
Karen Dietz's insight:

You know, these all sound like great ideas. And you might want to use a few in your organization.


Here's the caveat though -- in my story work with organizations, when they use some of these methods to generate stories, what they sometimes get are NOT stories. More often they are poorly crafted stories.


But the organization thinks what they get are fine. Unfortunately, because they are sub-par, so are their results.


The solution? Either formally train folks in storytelling, or make sure the collected stories are well crafted by someone trained in storytelling. Someone trained in marketing, journalism or PR might not work -- again, personal experience speaks. 


These ideas are creative but treat them wisely. And treat your storytelling seriously to maximize your results.


Thanks Gregg Morris for finding and sharing this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Peter Fruhmann's curator insight, March 7, 2013 4:14 AM

This article shows that it's possible to create a storytelling culture in organisations. However, I think that 'tips' are not enough and there are quite some managers who go for the 'quick win' and 'quick read'. Creating a storytelling culture takes time (not toi mention the maintenance of that, the greatest challenge). If anyone is inspired by this article, I would suggest reading Annette Simmon's 'The Story Factor' and 'Whoever tells the best story wins'. It's all in there...

Doug Ross's curator insight, March 7, 2013 10:38 AM

We all have stories to tell. Our individual stories make the our collective stories. Our stories define who we are. This is a great way to collect stories in organizations. The trick will be to convince people that storytelling is a value added contribution. We tell stories to children because we believe in them but somehow we forget as we get older

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