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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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5 Reasons You Need to Meet in Person (hint: to share stories!)

5 Reasons You Need to Meet in Person (hint: to share stories!) | Just Story It Biz Storytelling | Scoop.it
My clients are just like yours: They want to Skype, email and text. But here's why you still need face time.


This article is indirectly about story sharing, yet it is a terrific reminder in this age of texting and Skypeing that meeting in person is invaluable and still the richest communication channel we have.


Want to make an impression? What to gain understanding about your prospect or customer on multiple levels? Want to reach a depth of relationship with them? Want to hear their stories and have an opportunity to share yours in more meaningful ways? (That's the tip I would add to make the list 6 in number.)


Then carve out time to meet in person. Take the 5 reasons listed here to heart and gain more business! 

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Karen Dietz's comment, March 28, 2012 7:17 AM
Thank you for re-scooping this Kathy! Hope your day is awesome :)
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How real estate professionals can use the power of storytelling to sell more houses

How real estate professionals can use the power of storytelling to sell more houses | Just Story It Biz Storytelling | Scoop.it
Imagine this scenario: As a real estate professional, you’re walking a potential buyer through yet another home. You’re not sure how many homes you’ve seen with them. It seems like ...


I think this is a great article not only for real estate agents, but also for any business.  And I really like the practical advice and examples specifically geared towards real estate professionals!


Here's how any business can use this advice: find out what your customer stories are, and then craft your biz stories to connect with their stories.  CAUTION: don't make up stories. Making up biz stories to hook customers is manipulation.


Instead, craft your authentic business stories. Part of your work is attracting customers who can connect with your stories.  But don't do this blind -- find out as much as you can about the kinds of customers you want to work with and their stories.  There should be natural connections between your stories and theirs. So find them!


Read the rest of this article for more insights and concrete examples.

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NEVER THANK YOUR AUDIENCE: Competitive Sales Presentation Skills

NEVER THANK YOUR AUDIENCE: Competitive Sales Presentation Skills | Just Story It Biz Storytelling | Scoop.it
Thanking the prospect puts you in a weak position for selling. Learn why thank you, is the wrong way to go for a win, and what you can do instead.


When I first read this title, I'm going, "Jeez, so now presentations are competitive!?" Then I read that this is about SALES and I go, "OK, let's see where this goes."


Here's the bottom line and how it connects with biz storytelling: the article helps us craft much better endings. Crafting compelling endings that inspire action are HARD. This article talks about what most of us do -- thanking our audience at the end of our presentations.  Even if we are not giving sales presentations, this is what we do and it is not effective. 


This article very clearly explains why. And I really like the questions posed in this article because they really help anyone crafting certain biz stories to focus the story on your customer. In founding stories, focusing on yourself is OK, and eventually you want to shift the story over to focusing on the customer. You can adapt these questions to hep you do that.


Then read the comments to the article -- there's gold there too!

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Karen Dietz's comment, March 25, 2012 11:15 AM
Thank you for re-scoopiong this Anne-Laure! Have a great week :)
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How to Create a Life-Changing Presentation

How to Create a Life-Changing Presentation | Just Story It Biz Storytelling | Scoop.it
Life-changing presentations share a set of common attributes. In this guest post, John Richardson elaborates on his SPARK method.


What a nice recap of the elements that create a compelling presentation -- you know, those presentations that are meaningful to you in some, keep you inspired, and spark action on your part.


I also really like that my friend, colleague and fellow Toastmaster Sheryl Roush was mentioned http://www.sparklepresentations.com/  I love her SPARK tips that this article shares.


All the points listed (and tips given) are part of effective storytelling. So go read the article to see how your business presentations stack up and what you might want to add. 


May all your presentations be WOW!

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Rowan Norrie's comment, March 16, 2012 1:02 AM
so true Karen! The most memorable presentation I ever heard was about Harley Davidson. The stage was empty and suddently the space was filled with the roar of a Harley. The speaker then drove onto the stage. Talk about kinesthetic! He told the heartwarming Harley story with ups and downs. When he showed the video of thousands of bikes driving through a town on one of their rallies, there was a lump in my throat.

That presentation must have been about 15 years ago, and I still remember it.

Have a good weekend!
Karen Dietz's comment, March 16, 2012 9:08 AM
What an amazing experience Rowan! Wish I had been there with you to see it myself. Sounds awesome! I've got some talks coming up and my creative juices are flowing :)
Karen Dietz's comment, March 17, 2012 6:19 AM
Thank you Gisele for re-scooping this article! Have a wonderful day :)
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Rethinking PowerPoint: The New Wave of Presentation Tools

Rethinking PowerPoint: The New Wave of Presentation Tools | Just Story It Biz Storytelling | Scoop.it

From Karen: In a presentation rut? Looking for better tools that actually allow you to more easily create a narrative or allow for easier story sharing than PowerPoint? Then check out this article and the recommended tools!

 

Although tools like Powerpoint and Keynote have become the de facto standard for giving presentations, they are often limiting in their design and ease of use. And while tools like SlideShare help users share their presentations online, they often don’t give enough context to the slides.

 

To provide solutions to these pain points, traditional presentation tools are being completely re-thought from the cloud down to help presenters deliver a better presentation, and share it relevantly after it’s done.


Thank you to fellow curator Baiba Svenca for originally curating this article!


Via Baiba Svenca
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Karen Dietz's comment, March 15, 2012 12:52 PM
Yeah, it is definitely making the rounds!
Roger Fisher's comment, March 18, 2012 5:22 AM
Karen, I've learned so much from you and Baiba. Thank you! Keep up the good work!
Karen Dietz's comment, March 18, 2012 9:00 AM
Oh thank you Roger! You've made my day :) Have a great week coming up!
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Does Your Brand Tell a Powerful Story?

Does Your Brand Tell a Powerful Story? | Just Story It Biz Storytelling | Scoop.it

"Brilliant's not enough in today's economy--you need a compelling story so people will remember you. (#branding Does Your Brand Tell a Powerful Story?)"


There are good tips and insights here on finding and sharing your business's brand story.  I particularly like how the author talks about the 'energy' and 'pulse' of a brand story, encouraging us to "Raise your brand energy levels." The questions posed to get us started are really good also. The entire article is a good read.


Here's to more vibrant, energetic, authentic, personal, humanized brands!

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How to Create Great Advertising with Storytelling | Smart Marketing Strategy

How to Create Great Advertising with Storytelling | Smart Marketing Strategy | Just Story It Biz Storytelling | Scoop.it
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.


Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!


This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.


Nice -- solid ideas without being too long or difficult to grasp :)

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Karen Dietz's comment, March 11, 2012 6:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 9:02 AM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 10:33 AM
Thank you for re-scooping the article Morgan! Have a great week :)
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Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference

Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference | Just Story It Biz Storytelling | Scoop.it
Actually, these are best leveraged together---big data and powerful analytics have deep meaning when positioned in the context of powerful stories. Stories give people a context in which to position the analysis provided by the data.


This is a really nice article about how well data and stories work together.


The only piece I would add is this: share your stories first, and then support them with data.  Most often people go for the data first, and then maybe share a story.


So do the reverse and you won't put people to sleep or have them looking at you with a quizzicle eye wondering, "And what does this data mean?"


Story is the meaning-making part of the equation. Data is the sense-making part.


Enjoy!

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How to Tell Stories That Create Action

How to Tell Stories That Create Action | Just Story It Biz Storytelling | Scoop.it
MarketingProfs guest bloggers Robert Wu of CauseVox and Annie Escobar of ListenIn Pictures share tips for telling stories through videos that draw others into your cause.


I really like how the authors give us categories of stories that inspire listeners to take action. These categories are slighty different than what I typically find, which is why I brought this article into the collection here.


The kinds of stories/videos that work best, for example are:

  1. Impact stories
  2. Movement portraits
  3. Vision videos
  4. Campaign video


And plot structures to use?

  1. Challenge plot
  2. Creativity plot
  3. Connection plot


I know you'll like these easy-to-digest tips so you can start making more impactful videos/stories for your business.

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Karen Dietz's comment, February 29, 2012 6:27 PM
Thanks for re-scooping this Richard! Hope you are doing well :)
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Create an Effective Presentation

Create an Effective Presentation | Just Story It Biz Storytelling | Scoop.it
Nick Morgan, CEO of Public Words, explains five key steps to engage any audience....


Wow -- what a great, simple, full of how-to tips 3 minute video on creating a great presentation.


Everyone has trouble with presentations. But if you follow Nick's steps, many of your challenges will be solved. I really like the 5 story categories he shares and his translation of those stories into business themes. Makes tons of sense.


Of course I like that he leads with 'Tell a story." I repeatedly find that when a speaker can tell a story, then issues of body language, expressions, tension, and fear of forgetting what he/she wants to say all lessen or disappear


So start there and follow the rest of the tips for a winning presentation.

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Karen Dietz's comment, February 25, 2012 1:00 PM
Thank you for sharing this!
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Story Selling to Gain Trust, Commitment & Business

First gain trust, then gain commitment. Establishing a human connection is the key to successful selling.


Here's a great 6 minute video introducing the concept of story selling, with tips to get you started.


It's an engaging video and well worth the watch. I know as I work with more sales teams, I'll be sharing this one with them!

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Love Stories, Hate “Storytelling”

Love Stories, Hate “Storytelling” | Just Story It Biz Storytelling | Scoop.it

The strategic use of stories is growing rapidly in today’s business world as entrepreneurs and organizations recognize the power of story to engage others. Story has always been a key part of business communication, but the recent spread of “business storytelling” has also perpetuated some myths. I’d love to drop the term “storytelling” in favor of something like “storysharing” or “storylearning.” Here are seven reasons why:

 

Love this article because if you've ever had to justify storytelling as a core business activity, you've run up against these myths.  And this article gives you ways to respond to each myth. Yeah!

 

Thank you Gregg Morris for sharing this post!


Via Gregg Morris
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For Mental Health Boost: Take Charge Of Your Personal Story | CommonHealth

For Mental Health Boost: Take Charge Of Your Personal Story | CommonHealth | Just Story It Biz Storytelling | Scoop.it

I have a friend who, from my perspective, has a great life: fabulous job, cool wife, close family. Still, this guy sees himself as perpetually at the mercy of life’s twists and turns. When work is hard, he feels like “a failure.” When his relationship gets complicated, he becomes “unloveable.” I’ve always wondered why he perceives such ugliness looking into the mirror. Well, it appears that the stories he — that we all — tell ourselves about our lives have a huge impact on our mental health.


I rarely curate articles like this one, but given all the economic stories swirling around us, I thought to share this to give us all a boost in 2012.


What you focus on expands. So carefully choose the stories you tell yourself about your business. Of course, this is not the magic elixir to success -- there are many factors involved in business success.  Yet this is a key one to focus on.


Go read this really good article, take the advice to heart, and create a better business climate for yourself.

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How to Fix Your Presentations Using Stories

How to Fix Your Presentations Using Stories | Just Story It Biz Storytelling | Scoop.it
If you want your audience to make a decision, you need to tell a good story. Here's how to avoid Death by PowerPoint.


There are really great points made in this article that will help anyone create an effective PowerPoint presentation


It's all about using stories and story structure. Read this and start 'wowing' your prospects and customers!

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4 Critical Steps to Seducing Your Customer with Passionate Storytelling

4 Critical Steps to Seducing Your Customer with Passionate Storytelling | Just Story It Biz Storytelling | Scoop.it
The same elements that make a Valentine's Day message compelling can work for content marketers as well. Check out these tips for starting a sweet conversation with your customers by speaking from the heart.


Love this quick article on conveying your passion in your business stories. 


The how-to tips include keeping it conversational, painting pictures, using an active voice, and motivating people to take action.


There are great gems in this article to take to heart. Enjoy the read!

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6 Emotions That Make Customers Buy

6 Emotions That Make Customers Buy | Just Story It Biz Storytelling | Scoop.it
Customers make decisions at the gut level. Here's how to use the customer's emotions to your advantage.


All storytelling is about emotion.  And so is business storytelling.


But what emotions do you want to activate in your business stories? This article lists 6 that drive sales.


Now, in reading the 6 emotions and their definitions, I would rewrite them to this:

  1. Reward
  2. Fear
  3. Altruism
  4. Winning
  5. Pride
  6. Shame


Go read the ones in the article and tell me what you think.


I do like the author's other points -- success is all about undersanding your customer's beliefs and the emotional effect new or reframed information will have on them. 


It's an interesting read.

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Karen Dietz's comment, August 14, 2013 2:16 PM
Excellent points Rui! I think it is often hard to switch from our point of view into our customer's point of view. Empathy is required, which is a skill storytelling naturally builds in a storyteller. And yes, in the end customers care about what value the product or service brings them after the purchase.
Chenghao Shen's comment, August 21, 2013 3:41 AM
It is pointed out that all buying decisions come from the interplay of the following six emotions: greed, fear, altruism, envy, pride, and shame. Buying decisions are often the result of a change of the customer's inner emotional state. In this passage, the author mainly discusses how you use the customer's emotions to your advantage. First of all, you should understand your customer's beliefs. To attract customer to buy your products or services, knowing their current emotional state is not enough. You need also understand the beliefs that they're using to evaluate the emotional weight of anything that you present to them. A thorough research can help you getting to know your target customers. The second point is, what you must realize is that it is the emotional effect the information has on your audience that matters rather than the information itself. The expression of new information and the reframing of old information can result in the emotional change you seek from your customer.
Karen Dietz's comment, August 21, 2013 5:39 PM
You've made terrific points Chenghao and many thanks for adding your input. Your comments, along with the others, are very helpful for readers.
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The Secret Structure of Great Talks: Nancy Duarte

The Secret Structure of Great Talks: Nancy Duarte | Just Story It Biz Storytelling | Scoop.it
From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. At TEDxEast, Nancy Duarte draws lessons on how to make a powerful call-to-action.


Go watch this video on story structure and getting your ideas across now.  It is not to be missed.


We all have great, amazing, fantastic ideas -- some that could change the world.


Not knowing how to communicate these ideas robs the world. 


I can't tell you how many opportunities have been lost because business owners and executives could not tell a compelling story to enroll people in their vision.


Nancy Duarte provides the structure for how to tell a compelling story to communicate your ideas. Watch the video and start using her advice now.

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hzwicker's comment, February 8, 2012 7:04 AM
Where is the link to the video?
Karen Dietz's comment, February 8, 2012 12:17 PM
Hi hzwicker -- just click on the title of the article (in blue) and it will take you to the video. Thanks for asking! Let me know if you have any other questions. Karen
Karen Dietz's comment, April 11, 2012 3:10 PM
Thanks for re-scooping this Gary! Enjoy the rest of your week :)
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Email Marketing : Storytelling For Profits

Email Marketing : Storytelling For Profits | Just Story It Biz Storytelling | Scoop.it

I get inspired when I read of how the trial and tribulations that individuals face have been overcome – A real zero to hero story always get me right in the throat.


Want to up your game with your email marketing and get better results? Then incorporate stories.


Here's a great post on doing just that -- with several how-to tips to get you started.


I get a kick out of the author saying he's starting with just a itty-bitty list but already seeing results.

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Small Business Labs: The Rise of [Biz] Storytelling

Small Business Labs: The Rise of [Biz] Storytelling | Just Story It Biz Storytelling | Scoop.it
Over the last few months a hot topic in the media has been business storytelling. Entrepreneur's How to Become Your Company's Storyteller is a good example.


Here is a short quick read on how storytelling is fast becoming a critical business skill.


I like this article for 2 reasons:

  1. The additional links it shares for specific examples of businesses engaged in storytelling.
  2. The emphasis on being human.


All the emphasis on branding and storytelling aside, it's the being human part of storytelling -- being you, authentic, and unique -- that is the most valuable for your customers and your business.


Go read more for a great way to start your week.

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This Is How You Sell Products Now: Low-Budget, Heartbreaking Stories

This Is How You Sell Products Now: Low-Budget, Heartbreaking Stories | Just Story It Biz Storytelling | Scoop.it

This is how you sell products now. This film probably cost a tiny fraction of what a standard TV commercial costs, but it’s about 10,000 times more effective. Why? The story, stupid. It’s real, it’s unique, it’s true--and it’s creatively designed with a human touch. "Product placement" always feels irritating because the product being placed is somehow supposed to fly under our radar, but never does. This is the total opposite: The story unapologetically features the product, but it’s in such an organic way--making adorable little projects like Red Blooded's love-letter pop-up book is exactly what someone in the real world would actually do with a Field Notes notebook--that not only do we not object, we feel genuinely moved and inspired by it.

 

Hear hear! Right on the heals of the blog post I recently posted here on storytelling in Super Bowl ads is this article from Gregg Morris' Story and Narrative collection about ads/marketing and being real.

 

Just because Coca-Cola spends millions on crafting storied ads does not mean you are left out in the cold. Use low budget techniques and tools, be yourself, and share your story.  Just make sure it is crafted and told well


Via Gregg Morris
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Stories-The Narrative Spark

Part 1 of 4: First segment of 'The Narrative Spark: Leveraging the Instructional Power of Story', an encore presentation by Jon Revelos at the 2009 ISPI Performance Improvement Conference that discusses the how the proper use of Stories within instructional designs can help improve three of the key objectives of successful training - Comprehension, Retention, and Application.


Here's a 25 minute video about using stories/narratives in training and education. It's an excellent piece and here's how to use it in your business:

  1. Mine the video for tips to make when giving presentations on the power of stories in business.
  2. Mine the video for tips on giving your own presentations in marketing, sales, and branding efforts.
  3. Mine the video for tips on using stories to transmit knowledge, values and wisdom in workshops, trainings, and learning activities.


This is another great example of different appliations for business storytelling.

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jrevelos's comment, January 31, 2012 1:19 PM
Thanks for 'scooping' this, Karen! I'm glad to see how it resonated with you. Don't forget that the video you've shared is just Part 1 of 4. The other 3 parts (each approx 20 mins in length - available as 'related' videos on YouTube) furthers the foundation laid in Part 1.
Keep up the great work promoting the power of Story!
Karen Dietz's comment, January 31, 2012 2:37 PM
Yes, thanks for the reminder. I'll go looking for the other 3 videos. Have a great week!
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Crafting Outstanding Presentations - Storytelling Techniques

Spielberg "meets" Presentation Zen. (Outstanding Presentations: Storytelling Techniques http://t.co/ZBVarwX1 XLNT system!


Enjoy this SlideShare presentation on how to create a compelling presentation using storytelling and story structure.  


I really like the processes the author uses to craft his stories and want to try out some of the ones I haven't worked with yet.


Have fun with this one!

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Downton Abbey - Great Storytelling and its Importance in B2B Selling | CustomerThink

Downton Abbey - Great Storytelling and its Importance in B2B Selling | CustomerThink | Just Story It Biz Storytelling | Scoop.it

Top Salespeople are Natural Storytellers -- What struck me about a number of the salespeople and marketing team members is their use of story in discussing their products.


Read more about the connection between storytelling and sales, and the lesson to be gained from the popular PBS series Downton Abbey. 


I love the authors tips and take-aways!

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The Art + Science of Using Stories to Influence Decisions

Stories. They’ve been around as long as humans have walked the earth. Should you use them in your con­tent? Yes. That’s easy. The hard part?


What a nifty SlideShare presentation. Easy to view and get the points. Enjoy learning how stories influence decision making!

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How to Create an Enchanting Pitch - Holy Kaw!

How to Create an Enchanting Pitch - Holy Kaw! | Just Story It Biz Storytelling | Scoop.it

I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company.


This post is from Guy Kawasaki and it's great. His topic?  How to create an Enchanting Pitch -- in otherwords, how to tell your story to get the contract/client/funds.


In addition to the 11-step structure he gives you, you can also download his PowerPoint deck for you to fill in. He talks about what to add in each slide.


Even if you never have to give a business presentation about your products/services, fill out the slide deck to help you figure out your story.


Guy's tips don't really go into specific storytelling devices you need to use (metaphor, contrast, sensory material, characters). But think of each slide as the place to share a personal story.


What a terrific tool and how-to! Make sure you read the article, grab the file, and start using it.

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!