Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Visual Storytelling Survey Yields Startling Results

Visual Storytelling Survey Yields Startling Results | Just Story It! Biz Storytelling | Scoop.it
Yesterday Corporate Visions announced the results of its fourth quarter industry survey on visual storytelling, which was taken by more than 300 busi (Visual Storytelling Survey Yields Startling Results http://t.co/9p79HOHu)...
Karen Dietz's insight:

Well, here is an under-utilized visual storytelling technique -- using whiteboards during sales presentations.


According to this latest research, whiteboard visual storytelling -- or let's say any kind of visual storytelling -- in not being used during presentations, which is negatively impacting sales.


Wow! If you do any kind of marketing/sales presentations for your company, you might want to pay attention to this research.


Time to go build those visuals to grow the business this year!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Story Selling in A Winning B2B Integrated Marketing Campaign

Story Selling in A Winning B2B Integrated Marketing Campaign | Just Story It! Biz Storytelling | Scoop.it

I've rescooped this article from fellow curator John Kratz because I thought it was so good. It is a great example of how a company ramped up business once it started sharing stories of its customers -- with customers as the heros. Take notes folks! And thanks John for finding and sharing this article.


The year is 2008 and you are in the Financial Services Business.

 

"How do you turn a quiet, sales-driven organization into a B2B marketing powerhouse?"

 

"Consider the story of Lincoln Financial Group, a traditionally sales-centric organization... The 106-year-old financial services, insurance, and annuities company..."

 

"Lincoln Financial had previously conducted research showing that the more people take charge of their lives, including their finances, the better they feel about the direction of their lives."

 

"While others in the category seemed to be drawn to using fear in their advertising, we felt the time was right to try a new, more optimistic approach."

 

"...the campaign showcased a video of women of all ages showing how they take charge of their lives and provided educational content to help women do just that. The PR focused on the research results. The Chief Life Officer ads continued the "take charge, optimistic theme," which was reinforced in social media.

 

"And how has the integrated campaign done?"

 

Read the success story here:

http://www.fastcompany.com/3002425/creating-winning-b2b-integrated-marketing-campaign


Via Ken Jondahl
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The Last Brochure You’ll Ever Need -- Story Works

The Last Brochure You’ll Ever Need -- Story Works | Just Story It! Biz Storytelling | Scoop.it

"Have you ever looked at your marketing materials and thought, “that’s not really me?” Been there. In fact, my (thankfully last) resume comes to mind. And, oddly, my mind wandered a bit, thinking how most marketing materials similarly fail to tell us what’s really unique about a brand."


Well, I am embarrassed to admit this, but the author of Story Works, Sharlene Sones, asked me to review her new e-book months ago -- and I am just now getting to it. My apologies Sharlene! But better late than never I guess.


I love this book. For several reasons:


Size & readabililty -- this book is constructed so you can easily flip through it. And it is laid out so it is easy to read and digest. Perfect! I can't tell you how many posts and e-books I ignore because the layout makes it too hard to read. And I wouldn't want to subject you to that either. Sharlene's book is a breeze to walk through.


Content -- Sharlene does a masterful job at guiding us through the business applications of story. She touches on everything from marketing/branding, unique proposition, sales, to leadership, culture, career development, and back. Whew! That's a lot of territory to cover. But she does it well.


Sharlene explains how story will make a difference in these areas -- and WHY it does. And she gives us tips for using story in several applications. As a bonus, there are lots of story quotes to add to your list, along with examples from companies to make her points.


What I particularly like is her focus on story as conversation -- and that story sharing is where the real leverage is in org story work.


I may quibble a bit on some of Sharlene's points -- are testimonials really stories? Depends on the definition you use. For me, not so much. But the bulk of Sharlene's material is so right on, I am not going to be so picky.


Sharlene also tackles 'engagement' as a topic and brings to light the story dynamics involved in that. I think there is still a lot to learn about storytelling and engagement in business, but this gives us a good start.


I wish there had been more focus on listening, too. Implied in Sharlene's book is how transformative stories can be in business. A lot of what she talks about is story at the transactional level -- even when story provides inspiration and meaning. For example -- when a business is really in the story groove, stories have the potential to change both the teller and listener. Story as transformation in business is the next frontier I think.


I could say more, but I'm running out of space. This book is inspirational and a good kick in the pants for bringing story into your core business activities. If you want a great e-book primer on business storytelling, this is it.


If you want to go deeper, dig into the books by Annette Simmons and Steve Denning.


You do have to buy this book. But you can also download a chapter for free. I have absolutely no affiliation with Sharlene other than we are colleagues and both went to grad school at the Univ. of Pennsylvania.


Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Stop Imposing Your Brand Story On Your Audience!

Stop Imposing Your Brand Story On Your Audience! | Just Story It! Biz Storytelling | Scoop.it
Oh boy, oh boy, oh boy. So you have hit upon an idea – A Killer Idea – one you want to share with others and let others seek guidance from it.


To help us with our biz stories -- or stories to launch a product or service -- my colleague Raf Stevens has written this terrific post.


This article helps us put flesh to the bones from the ideas presented in the earlier article on using stories when launching a product or service: http://www.scoop.it/t/just-story-it/p/3126539298/to-successfully-launch-a-product-you-have-to-tell-a-compelling-story 


What to take away from this article? Stop using stories to blast your message and start crafting your biz stories from the life of your customer or prospect.


Raf includes great examples and clear thinking about this so go read his piece so you can start crafting real and emotionally engaging business stories to tell.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Is Your Content Sourcing Conversations? How to use B2B biz stories...

Is Your Content Sourcing Conversations? How to use B2B biz stories... | Just Story It! Biz Storytelling | Scoop.it
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.


I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.


This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.


I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.


I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!


So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.


I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.


OK -- I'm heading into the kitchen for some more coffee!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How salespeople inspire customers to invest, not resist, with stories.

How salespeople inspire customers to invest, not resist, with stories. | Just Story It! Biz Storytelling | Scoop.it

Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?



Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.


I also like the SlideShare piece that comes along with this, and the free downloadable guide.


Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!


PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Just Story It! Biz Storytelling | Scoop.it
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?


I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.


The author has a terrific diagram in the article about creating scenarios along with lots of great links.


Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!


Thanks @IdeaLearningGroup for sending me this link :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling is Us – Homo Narrans

Storytelling is Us – Homo Narrans | Just Story It! Biz Storytelling | Scoop.it

"Storytelling is Us – Homo Narrans. Storytelling is a uniquely human activity that occurs throughout all areas of life."

 

Hi Karen, thank you so much for appreciation my suggestions to you! I found this article...it seems interesting! Have a great new week! :-)



What a delightful article about storytelling as a tradition, the connection of story to sales, and how you and I are storytellers. This is a piece that will definitely brighten you day!

Thank you to Giuseppe Mauriello for sending me this. Both he and the article are gems.
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Stimulate Your Customer's Lizard Brain to Make a Sale

Stimulate Your Customer's Lizard Brain to Make a Sale | Just Story It! Biz Storytelling | Scoop.it
Many marketers and salespeople believe they are in a selling war against their direct competition.


How do you use stories to make a sale? By following the 4 principles here:

  1. bring in context to create urgency
  2. use contrast to add value
  3. share before and after stories
  4. and bring in visual tools

The article written by Tim Riesterer has great examples to share to illustrate these points and make them useable for you.


If you are a sales professional strugging to make your quotas, then bring these principles into your prospect conversations and presentations. 


If you want to grow your business yet dislike sales, then use this guide to get you out of that slump!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Sell Anything with a Credibility Story | Doug's Blog

Sell Anything with a Credibility Story | Doug's Blog | Just Story It! Biz Storytelling | Scoop.it
Features and benefits and facts and data don't always work. When they don't, sell your product or service with a Credibility Story.


There seem to be a lot of articles and videos out there lately connecting storytelling to sales. This one from colleague Doug Stevens I really like because it gives a specific kind of business story we all need to tell if we hope to sell our products/services.. And Doug includes a scenario for how/when/why to use it.


Once you read this article, you will be even better prepared to sell your products or services. And get WOW results like the story shared here.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | Just Story It! Biz Storytelling | Scoop.it
The #1 trait of a persuasive story is how “engaging” the story is.

There are a million writing blogs that will go on and on about how to craft amazing stories, but is any of that (potentially good) advice backed up by research? In fact, there is an additional study conducted by Green & Brock that addresses just what makes a story engaging. Here’s what they found:


Wow!! My entire review just disappeared! Well -- go read this great article anyway :)


Here is what to pay attention to: all the solid tips -- based on research -- on how to create better stories. They are great. Particularly modeling, irony, imagery, and going beyond the digital campfire. There's lots more to this article that what I have mentioned here.


So go read it. In the meantime, I'll chat with the Internet Powers That Be to hunt for the original review I wrote in whatever black hole it has found itself in! Ay yi yi ....


Karen Dietz, for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Sales Lessons for Life -- What Story Has To Do With It

Does life teach us about selling or does selling teach us about life? No doubt, it works both ways. But the business of sales and those who find their careers in selling, are unique. Selling involves full engagement and the most successful salespeople agree that they never really leave it; that selling is in fact, a way of life.


Here is what I love about this SlideShare file:

  1. It is a great example of visual storytelling using compelling, engaging photos that evoke emotion and curiosity.
  2. Several points made in the tips focus on storytelling elements that create engagement -- like listening.
  3. Key messages are crisp and clear.
  4. The message is on building relationships -- a critical product of sharing stories.


The presentation in and of itself does not follow classic story structure. But the advice is solid and familiar. The tips are great reminders for creating success and gaining more sales.  And who couldn't use that occasionally? 


And take some lessons here on visual storytelling for your next presentation!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Selling: The Nine-Word One-Minute Interview, Andy Paul's Defining Moment

Story Selling: The Nine-Word One-Minute Interview, Andy Paul's Defining Moment | Just Story It! Biz Storytelling | Scoop.it

My first ever interview for a sales job consisted of one question and lasted less than a minute. How I answered that question, and what followed, was one of the defining moments in my sales career. It just happened to occur before that career had even begun.


Now here is a great example of effective storytelling and story selling by sales professional Andy Paul in several ways:

  1. It is a terrific story that is the entire blog post (conveys messages through the story; does not contain lots of information with a little story sandwiched in between).
  2. The story conveys principles on multiple levels (personal values, sales values, corporate values)
  3. The story demonstrates/shows the value of integrity -- Andy doesn't talk about it, he brings us into his experience.
  4. The story contains all the elements of a compelling story (setting, problem,  drama/tension/conflict, resolution), including a key message at the end.
  5. It is easy to read (language, layout, length).


LOL -- Andy's a client -- can you tell?!


And I love that the story is about sales, but is not trying to sell you anything. Yet after reading the story, I bet most people would be very interested in purchasing and reading Andy's book.


You too can do this in your blogging and on your website. The more stories you can tell following the points above, the more trust (and sales) you will gain.


Thanks for sharing one of your stories Andy!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded

Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Just Story It! Biz Storytelling | Scoop.it
Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to ...
Karen Dietz's insight:

What a great post that reminds us what is most important in our business storytelling and how to achieve it -- whether it be in fundraising, sales, or marketing.


Are you following the Golden Theme? The Golden Theme for stories is: we are all the same.


If you can express the Golden Theme and do what the author Eric Foley suggests, you will have the Midas touch. 


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Michael Katz's curator insight, October 6, 2013 10:33 PM

It's all about making connections.

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Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired) | Just Story It! Biz Storytelling | Scoop.it

"Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. (Business Storytelling: Do you tell stories about your company and products to appeal to customers?"


Hey folks -- while the how-to tips are nothing new, what I do like about this post is the example the author, Geil Browning, shares about her business Founding Story (one of the core stories every business needs to tell). She tells it in an engaging way, you can experience the difference it makes when she's talking with clients about the 'why' behind her business.


Yeah! I always like really good examples to share with you. And I am sure that Geil's sales do increase because she is willing to tell this story.


So try it out! Geil's story should give you some good ideas for how to get started and craft your story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Structure Your Presentation Like a Story

Structure Your Presentation Like a Story | Just Story It! Biz Storytelling | Scoop.it
To win people over, create tension between the status quo and a better way.


Here is a quick and concise post on the essential elements of creating a presentation as a story from presentation master Nancy Duarte.


I love how she chunks the presentation down into manageable chunks and gives examples as we go along so we can really get it.


Now you have this template, there's no excuse for creating 'death by PowerPoint'!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Giselle Hardt's curator insight, March 23, 2013 10:15 AM

Voici les principes que je ne cesse d'inculquer aux participants de mes formations...l'époque des présentations ennuyeuses et révolue, place au storytelling dans les présentations.

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To Successfully Launch A Product, You Have To Tell A Compelling Story

To Successfully Launch A Product, You Have To Tell A Compelling Story | Just Story It! Biz Storytelling | Scoop.it
I'm still waiting for the company who will crack the code of storytelling — just like Vladimir Propp did for fairy tales — and get it right every time, with every product launch. (Image credits: Mario Lapid, Wikimedia Commons) ...


LOL -- this article heated up the Twittersphere last night, and with good cause. It's message is simple and clear: if you want lots of sales when you introduce a new product or service, you must tell a story!


For most of us, we've already figured that out. What I like about this article is that the author, Romain Dillet shares his experiences of new technology product launches from Apple, Samsung & Microsoft at recent conferences.


His conclusion? Apple definitely fell of the wagon and did not proivde a story. Microsoft definitely did not tell a story -- both of these companies defaulted to promoting product features. Boring -- as the author says!! He points out that being able to hold the new iPad in one hand is a 'use case' (how someone would use the product) and not a story. 


Samsung got closer. The author included a link to a Samsung commercial that was a story -- about the phones features, LOL -- I watched it and it sounds like an interesting 'use case' to me! The Samsung commercial is a fun poke at Apple, but the story line is all about the bigger screen and weight. That .is OK but it doesn't get the story job done.


OK -- so where does that leave us? 


To avoid defaulting to product features or use cases, for starters make sure your story has a problem and resolution. A challenge to overcome. Something meaningful to happen. 


Check out another article I curated with a great example so you can see exactly what I meanhttp://www.scoop.it/t/just-story-it?q=how+to+weave+a+story 


So who does tell great product stories? Nike and Lego come to mind. If I had more coffee this morning I'm sure I'd think of others.


In addition, the author cites someone near and dear to my heart -- Vladimir Propp from the Russian School of Folklore who published The Morphology of the Folktale in the 1920s. Propp was the first to diagram the common structure of fairy tales which Joseph Campbell, Chris Vogler and others have used ever since. Anyone who cites Propp in an article gets a gold star from me!


Overall, even though the examples Dillet gives don't quite hold up 100%, there are still lots of good insights here that make this worth reading.


And yes, every successful product lauch does need a good story!


Do you have a good example to product launch + story to share?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Social Persuasion: How to Move People to Action | Social Media Examiner

Social Persuasion: How to Move People to Action  | Social Media Examiner | Just Story It! Biz Storytelling | Scoop.it
Social Media Marketing Podcast 008: In this episode Derek Halpern talks about how the power of persuasion moves people to action.


No doubt about it -- the toughest part in crafting effective business stories is the ending.


In other words -- your key message along with the words and phrases you use at the end to move people to action. That is the point of business stories, isn't it?


We all need help with this and it is not all that easy to do. So while this article and podcast doesn't have stories or storytelling in its title or text, it is undeniably about business narratives -- and how to have them work for you.


Just keep it authentic folks. It is easy to turn storytelling into manipulation. It's a fine line to walk. So pay attention to that dynamic and keep trying to do your best.


Read this post, listen to the podcast, and keep mastering how to (authentically) move people to action with your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Just Story It! Biz Storytelling | Scoop.it

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it

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Storytelling and Marketing; Selling a Story or Telling Your Truth?

Storytelling and Marketing; Selling a Story or Telling Your Truth? | Just Story It! Biz Storytelling | Scoop.it


A very good friend of mine, Real Estate Coach Darin Persinger wrote a post this week called Storytelling Isn’t Marketing poking some holes into how we can be quite guilty of buying in to the ‘new shiny tool’ or in this case the ‘new shiny idea’.


This post is from author Teri Conrad and is an excellent reminder of how storytelling is re-shaping marketing. Teri makes great points here:

  1. Success in marketing is about applying systems and following through. Even if you have compelling stories, without a system very little is going to happen.
  2. People buy the Why of your product/service, not the What (features).
  3. Embody the "what can I give?" perspective.
  4. Focus on creating fabulous experiences for customers/clients.
  5. Know and communication your purpose -- get clear on that.


Points 2-5 are all about how you frame your stories and then convey them. I would add one more -- make sure you are authentic!


Using stories in your marketing can be very powerful. Follow these principles to ensure success with your business storytelling.


Now go read the full article for all the other insights to be gained here :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF

Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF | Just Story It! Biz Storytelling | Scoop.it

As focused as we all are on conversions and purchases, we are not all capitalizing on the opportunity to attract and engage with our customer at every point in the buying cycle, and as a result, customers can slip away.


I love the maps in this article!! They are very helpful to know and understand how the stories companies are creating and sharing need to play out across the sales cycle in order for businesses to grow.


The author A. Hall also makes the point to tell the story first, then choose your platforms. Too often we get caught up in the glamour of the technology instead of crafting a really good compelling story. But that is backwards. 


Then the B2B Content Mapping diagram will help you sort out the next steps.


With business stories, it is sometimes hard to know, once you have your stories, how to proceed effectively to build fans, followers, and sales. 


This article and charts should help you out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Significant Objects: How Stories Confer Value Upon Insignificant Objects

Significant Objects: How Stories Confer Value Upon Insignificant Objects | Just Story It! Biz Storytelling | Scoop.it

In 2009, the duo embarked upon a curious experiment: They would purchase cheap trinkets, ask some of today’s most exciting creative writers to invent stories about them, then post the stories and the objects on eBay to see whether the invented story enhanced the value of the object. Which it did:


What a great research project and article on the power of storytelling to increase profits! Here Rob Walker and Joshua Glenn demonstrate that when you can attach a compelling story to a product, its monetary value increases.


That is good news for anyone using stories to sell products. I think it will work the same for selling services, too.


Anyway, go read the story of this research and the results they experienced. I bet you'll get ideas for some stories you want to create for your products/services.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Kristen E. Sukalac's comment, August 7, 2012 4:09 AM
Fascinating research! The website it comes from is also fabulous.
Karen Dietz's comment, August 7, 2012 3:36 PM
I am so glad you like it Kristen! Have a great week.
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Why Context is so Important in Business Today -- Crafting biz stories that connect

Why Context is so Important in Business Today -- Crafting biz stories that connect | Just Story It! Biz Storytelling | Scoop.it

This piece was written by R "Ray" Wang for softwareinsider, there are great insights and strategy for businesses who want to stay ahead of the curve.


Why did I curate this article? Because the foundation for an effective story is providing context. But what do we mean by that, especially when we are using biz stories to influence sales, build relationships, and grow loyal customers?


This article by R Ray Wang digs deeper into context from a marketing perspective that will definitely make you smarter about how to craft your stories to connect to your audiences. My friend and colleague Jan Gordon scooped this first and wrote the following review. Happy reading! 


Review written by fellow curator Jan L. Gordon:

Here are the highlights of this article:


Intro:

The Real-Time is Filled with Flaws


The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey.


While real-time theoretically leads to quicker information and faster response times, t.he reality requires closer examination for three reasons:


Here is a brief overview:


1. Customers ad employees only want engagement aligned with self interest


**Relevancy of information is required for customers and employees to respond


**Real-time interactions quickly evolve into noise.


2. No human can truly handle the volume and flow of real-time interactions.


3. Real time is not fast enough - Reaction does not lead to a better customer experience or employee interaction


Delivering context is the secret to right time success


Context provides the key ingredient in improving outcome


Why? Context provides the relevancy required for not only anticipation, but also prediction


The Bottom line: Start with Seven Dimensions of Context Drivers:

"In the design of an engagement strategy, success will require organizations to factor the seven dimensions of context drivers."


Context drivers:

relationships, time, location, business process, role, sentiment, intent


Selected by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/NUBqKC]


Via janlgordon
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4 Ways to Create Content That Sells | It's All Story

4 Ways to Create Content That Sells | It's All Story | Just Story It! Biz Storytelling | Scoop.it
Business blogging strategy: How to create blog content that increases sales. Learn how to teach with story and sell with subtleness.


Love that line..."Learn how to teach with story and sell with subtleness."


Yes! And that is only one of the 4 points discussed here. The rest are all about story also. And each of the 4 points contains really good examples.


I know you will enjoy this discussion. If you are already leveraging these 4 points in your content -- hooray!


If you are not -- then figure it out quick and make some shifts.


Either way, you will be more successful.


And are you noticing this week that the curated articles this week all dove-tail together? And they are all from different sources. And they are all basically saying the same thing. Truly success and story go hand-in-hand.


Read the full article here: http://www.socialmediaexaminer.com/how-to-create-content-that-sells/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Sales Reps Can Listen to Customers Effectively [To Hear Their Stories}

Listening is one of the four fundamental competencies of a professional sales person, and yet, many sales reps fail to do it well.


Want more business? Want to engage customers? It is all about listening!


Here's what I like about this article -- it is all about listening and doing it in such a way that it actually evokes stories.


There is even a script given that is actually leading a potential customer into sharing their story. This leads to (as the author says) "From a sales person’s perspective, the more we listen, the more different positions, motivations, opinions, and nuances we are able to understand and accommodate. The wiser and more capable we become. Since we are able to understand an ever-growing panoply of positions and opinions, we are able to feel a rapport with more and more customers, and move closer to a consensus position with them."


There are good examples and how-to tips here that will help you listen better and evoke stories from customers. Enjoy the read.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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