Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Infographic -- The Science of Storytelling Visually Explained

Infographic -- The Science of Storytelling Visually Explained | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Article Link: http://bit.ly/1wyWdqD 


Here is a quick of infographic about why storytelling works. It's perfect for a Friday when were trying to finish up the week and had out of the office for the weekend.


I also like that this piece is geared towards marketing and marketers. Just last night over drinks with a few women executives, a high powered agency account manager was lamenting how many of her clients just don't get the importance of storytelling. I'm sending her the link to this infographic today. Maybe this will help make a difference!


Use these statistics whenever you need to, or share this piece to make your point about how powerful storytelling is.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Art Jones's curator insight, November 16, 2014 10:13 AM

Finding this information in infographic format makes lots of good info available to us in one place.

Audrey's curator insight, November 19, 2014 3:03 PM

Storytelling is very helpful in education.  Students can make up their own stories in most subjects  to enhance learning.  Why? It involves emotions, critical thinking and evaluation.  

 

Have a look at www.hotmoodle.com 

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B2B Sales and Storytelling: 3 Insights For Why It Works So Well

B2B Sales and Storytelling: 3 Insights For Why It Works So Well | Just Story It! Biz Storytelling | Scoop.it
Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change.
Karen Dietz's insight:

When I comes to the powerful connection between B2B sales and stories, I don't know how it could get any plainer than this post.


Colleague Michael Harris, who specializes in sales through story, clearly explains why stories turn to gold during the sales cycle. And he shares stats to back him up! Gotta love that.


What I also like about how Harris writes about story and sales, is that he never comes from the very simplistic and short-sighted transactional position of "Let me tell you a story and you will buy my product." If it were that easy, we'd all be rolling in piles of money.


Instead, Michael talks about how stories provide insights, and there is a specific place in the sales cycle for stories. Trot out a story too soon, and it falls on deaf ears. Share a story too late, and the customer is already shoving you out the door.


Then there's the whole story crafting thing. Lousy story, lousy results.


But I wax on. Go read Harris' 3 points about story and sales, grab his graphic to get his points visually, and then hang out with his blog and other goodies to get your stories ship-shape for sales situations. Oh yeah, and enjoy the $$ you'll see in return if you make the investment in stories :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, November 11, 2014 10:50 PM

Excerpt:

"If salespeople want to sell value, 70% of executive buyers said that the best way for salespeople to provide differentiation that they trust is by sharing customer stories."

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Track Your Customer's Stories: VideoGenie Becomes Storybox

Track Your Customer's Stories: VideoGenie Becomes Storybox | Just Story It! Biz Storytelling | Scoop.it
If there’s one thing that is absolutely true about the Internet, it’s that there are a whole lot of people on it. Pretty much everyone, actually. Within that massive subset, there are a whole lot of people using just about every product under the sun. Not only are they using them, they are tweeting
Karen Dietz's insight:

Is this creepy? Is it just marketing hype or a cool tool? Is it big data run amok? Or is 'story' now the most popular word to use when marketing products? I am really not too sure what to think about this latest development.


This article is about VideoGenie, which has transformed itself into Storybox. What's that? Storybox tracks a company's customers and their interactions with that brand from all over the web, aggregates the data, and sends it back to the company who signed up for the service.


Storybox not only provides aggregated data, but it analyzes the data for 'usefulness' and how 'on message' the company's content is. This could be a very valuable tool. As they say, " Everyday, customers use their voices, pictures, videos, and words to share their experiences with products and services, creating the most trustworthy, shareable, and memorable way to learn about a brand." They wrap this all up and call it a story. 


Sigh. Well sort of, and sort of not.

Level 1: We know that people share ideas, thoughts, opinions, and sometimes anecdotes on the web. A lot of this is conversation, not stories. Yet it is all called storytelling. Marketing guru Gerald Zaltman has shown how much quicker and cheaper it is to gather stories (real stories) from a small group of customers for far better insights.


Level 2: On another level, I doubt that the data provided will have a plot, relatable characters, or a story arcIt could though -- because we know that all data has a story to tell. The kicker is that it takes a human to interpret the data meaningfully and then present the information as a story -- complete with a plot, characters, and story arc. Information delivered that way is memorable, meaningful, and can inspire action.


I predict that eventually the word 'story' is going to end up on the annual list of jargon words to avoid.


But then again, story is a much cooler word to use than 'interaction', 'conversation', or 'engagement'.


I can see the day coming -- I'll put my headphones on to listen to my MusicStory collection, I'll sip my cup of StoryTea, while storying (instead of working) on my iStory (computer). When that day happens, see me screaming and running for the hills :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Dominique Taste's comment, November 6, 2014 7:02 AM
Thank you for your brilliant insight. I totally agree with you about misuse of terms like story or storytelling.
Karen Dietz's comment, November 6, 2014 4:09 PM
Thank you Dominique for your comment! Glad I am not alone :) Have a great weekend coming up.
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What Almost Everyone Misses in Brand #Storytelling: Five Parts

What Almost Everyone Misses in Brand #Storytelling: Five Parts | Just Story It! Biz Storytelling | Scoop.it
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include.

Via Jessica Kelly
Karen Dietz's insight:

Author Gini Dietrich writing for the Spin Sucks blog gets it right with this post. Companies churn out tons of content, call it storytelling, and it usually misses the mark.


Her list of 5 critical parts every story needs will help fix this if companies are willing to put in the effort.


The only piece I would add is to augment tip 5 -- The Protagonist. Dietrich mentions that you, your company, your product, or your service is the protagonist. But it is also essential to add your customer in as the hero. Otherwise you'll be doing a lot of personal chest thumping about yourself or your offerings and that will only take you so far.


So gather the insights from this article for better storytelling, include my recommendation, and you will soon be far ahead of your competitors.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Bart van Maanen's curator insight, October 30, 2014 9:49 AM

Aardig verhaal over 5 elementen die het Grote Bedrijfsverhaal zou moeten bevatten. Als deze kapstok maar onzichtbaar blijft en het een echt verhaal is of wordt.

LaraBadioli's curator insight, October 30, 2014 10:24 AM

Mostra ad un bambino le tue storie aziendali: se non vorrà nè vederli nè leggerli, non vanno bene. AL contrario, se si appassiona, avrai un nuovo modo tra le mani per emozionare e sentire i tuoi clienti.

Freeman P Quinn's curator insight, November 3, 2014 10:24 AM

Much easier said than done: Identifying the Passion, a protagonist, an antagonist, a revelation, and the transformation.

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The Story Of Oreo: How An Old Cookie Reinvented Itself

The Story Of Oreo: How An Old Cookie Reinvented Itself | Just Story It! Biz Storytelling | Scoop.it
In 2013, Oreo changed its image, and maybe changed advertising, with a real-time marketing coup.
Karen Dietz's insight:

Article Link: http://bit.ly/1zpAOHs 


This is a long read to enjoy over the weekend. It's the fascinating story about how the marketers in charge of the Oreo cookie transformed themselves from boring bureaucratic old school to hip modern and savvy branders.


The story is full of intrigue and contains many lessons in why organizations, marketing, new ideas, and storytelling fails. And in the end, the group was victorious.


Plus here's another take-away: when I run across companies who say "We tried storytelling and it just didn't work," it's usually all the dynamics cited in this article that are the real reasons why. 


Enjoy this article while eating a few Oreos  -- I know you will get a lot out of both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Who Really Created Modern Tech? The Forgotten Female Programmers Story

Who Really Created Modern Tech? The Forgotten Female Programmers Story | Just Story It! Biz Storytelling | Scoop.it
The Innovators, Walter Isaacson's new book, tells the stories of the people who created modern computers. Women, who are now a minority in computer science, played an outsize role in that history.
Karen Dietz's insight:

Article Link: http://n.pr/1q83Cuf


Now here's a story you rarely hear -- all about the women mathematicians who created our modern computers.


This is a wonderful read, and a perfect way to end the week. As usual, women's contributions are off the radar screen. Yet it is inspiring to read how much they contributed to the creation of computers. These women were front-and-center, not help maidens. Who knew??!!


Read this fascinating story. And oh, BTW -- there are tons of these backstories laying around just waiting to be told. What fascinating backstories can you tell about your business and the people involved?


Happy Friday! Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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6 Ways to Spark Customers to Tell Their Stories in Social Media

6 Ways to Spark Customers to Tell Their Stories in Social Media | Just Story It! Biz Storytelling | Scoop.it
End radio silence in your social channels

Storytelling is the oldest form of marketing, whether on cave walls, on chairs in a general store, or in those 30-second scenes we call TV commercials. But for thousands of years, storytelling in marketing w...
Karen Dietz's insight:

Article Link: http://huff.to/1scOKza 


Here's a handy list for anyone wanting to increase their engagement with customers/prospects on social media.


All of these can be used to encourage customers to share their stories.Is it straight-up storytelling? No. But it's a great list to get people engaged. And that's where storytelling starts.


So use these to your advantage. And you might think of more, too! Just make sure that at some point during the process you access customer gold by using an actual story prompt to get folks to share an actual story.


Use a statement that actually sparks a story like, "Tell me about the time when...." or "Tell me what happened when...."You get the idea :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Wow! How to Jump Customer Acquisition 400% With Storytelling

Wow! How to Jump Customer Acquisition 400% With Storytelling | Just Story It! Biz Storytelling | Scoop.it
Stop struggling to craft authentic and compelling stories and discover how to create content to engage consumers online and inspire them to act.
Karen Dietz's insight:

This is not an article about how to craft a business story that has a positive return, it's about how to strategize your storytelling when sharing online. This is critically important for any business or nonprofit.


Author Christine Comaford gives 3 specific steps for marketers to connect with audiences on their home turf, share a story without selling anything, and specific ways to track ROI.


One of her most important points is to set the stage to let people in online communities share their stories. Yes! It's not always about sharing your stories....over and over again.


She then gives 8 steps to a story that delivers results. You would think that those steps would be the typical advice for crafting a story -- but it's not! Instead, it's 8 steps for creating a story brief. A story brief is an incredibly important strategic storytelling tool if you want results sharing stories online. 


Part of the story brief is crafting + sharing a story to get the party started. That's called modeling a story for the audience in an online community. This follows the principle of "to get a story, share a story first" because your story will spark stories in others that they will want to share.


At the end, Comaford gives 3 examples of companies who have gotten mega-results with this approach.


Don't leave home without these pieces for your storytelling success. And oh yeah -- don't forget to craft a really good story in the process :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why is Empathy the Key to Good Storytelling? The Answers...

Why is Empathy the Key to Good Storytelling? The Answers... | Just Story It! Biz Storytelling | Scoop.it
In this guest post, the filmmakers of the forthcoming feature documentary, "My Country, No More" explain the importance of empathy in the storytelling process.
Karen Dietz's insight:

Article link: 

http://www.indiewire.com/article/heres-why-empathy-is-the-key-to-good-storytelling-20140730?__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582#__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582


Here is a short post packed with great material. What is one of the main reasons a really good story works so well? Because it builds empathy.


But what is empathy? It's often easy to get empathy confused with sympathy. But the two are not the same.


Read this post to learn why empathy is so fundamental to good storytelling and insights into how to bring this into your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Needed: Story + Data Genius, Not A Marketing Major!

Needed: Story + Data Genius, Not A Marketing Major! | Just Story It! Biz Storytelling | Scoop.it
Stop hiring marketers based on credentials and start hiring based on next-generation talent.
Karen Dietz's insight:

Here's a short piece about how marketing has been fundamentally changing as storytelling takes on greater importance for businesses.


The author, Justin Gray, also talks about the 4 new marketing skills to hire for. One of the skills is storyteller. In the marketing world, storytellers are called 'Content Creators'. 


Unfortunately, Gray limits that skill set to journalism. Well, journalism is only 1 form of storytelling and if companies are going to be successful, oral and written storytelling skills are required.


Journalists mostly use the typical pyramid structure to craft their pieces: who, what, when, where, and main point are all at the top of the story. The 'why' and context comes in the middle or at the end so the article can be shorted if space is tight.


The storyteller's pyramid is the exact opposite: we spend time up front setting the stage, creating the context, going through the events, and finally getting to the point/meaning of the story at the end.


That being said, if folks trained in actual storytelling apply for Content Creator jobs, they will win big. So go for it!


And don't forget to read about the other 3 new marketing skills needed in 21st Century marketing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Give 'Em a Story to Tell: The Heart Of Marketing Is Experience

Give 'Em a Story to Tell: The Heart Of Marketing Is Experience | Just Story It! Biz Storytelling | Scoop.it
VideoSouthwest Airlines recently launched new branding for the airline. It’s snappier and more refined, yet still reflective of a colorful Southwest. One thing stands out. The heart is now more prominent in the branding. Perhaps the biggest and most unique reflection of this is a large heart painted on the [...]
Karen Dietz's insight:

I recently curated an article on storytelling at Southwest Airlines as a key driver to corporate success -- and a strong corporate culture.


Now here's another article that goes into more depth about how Southwest nurtures its culture via storytelling and experiences -- that then gives staff and customers more stories to tell.


This is the heart of the storytelling dynamic. The best news is that you too can use this dynamic in your company, no matter what its size.


Enjoy the insights and advice in this post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Leadership: Authentic Storytelling + 3 Stories To Tell

Leadership: Authentic Storytelling + 3 Stories To Tell | Just Story It! Biz Storytelling | Scoop.it
Everyone loves a good story, which is an important lesson for brands. Consumers want to develop meaningful relationships and relate to brands they can trust, and storytelling is a powerful way to accomplish that. I’m often asked to tell the story behind Influence & Co. It’s simple: My co-founder and my [...]
Karen Dietz's insight:

Here's a quick post about how to stay authentic with your stories plus 3 types of stories you can tell.


What I like about the article most are the 3 types of stories. All 3 fall into the bucket of "Founding Stories." Founding Stories are one of the 4 types of core stories every organization needs to tell. Stories about how the organization was founded and got started are critical to share both internally and externally. They provide needed context for why and how you do what you do, and what sets you a part from others.


But Founding Stories are not all the same. There are different types of Founding Stories and here are 3 that will definitely help you tell yours. Which one of the 3 best applies to you?


I know you'll get lots of ideas from this post. And thanks to author John Hall for helping us sort these stories out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…
Karen Dietz's insight:

I just led a storytelling workshop today for one of my favorite nonprofits -- Just in Time for Foster Youth. Part of our discussion was how to start a story that captives folks. Eventually we have to write a "wow" headline for the story to be shared in a newsletter, etc.


When using a written story in an email, newsletter, blog post, article, PowerPoint, and the like, being able to write an attention grabbing headline is key. Your headline will spark someone to read your story. Or not.


Here's a nifty guide to help you nail writing headlines that move people to stop, read, and gain your wonderful insights.


Have fun with these formulas and let me know how they work for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 2014 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

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Storytelling Builds Empathy: Airbnb Tells Emotional Reunification Story

Storytelling Builds Empathy: Airbnb Tells Emotional Reunification Story | Just Story It! Biz Storytelling | Scoop.it
To celebrate the 25th anniversary of the fall of the Berlin Wall, Airbnb launched a beautifully animated commercial video that tells the true story of two former border guards who were reunited through the lodging website. The ad tells the story of Jorg and Kai who were reunited after Jorg’s daughter booked him a trip [...]
Karen Dietz's insight:

I agree with everything colleague Omar Kattan says in this blog post, particularly his ending statement about empathy and business results.


And I applaud AirBnB (I am a loyal customer) for going after stories. I love the graphics of the video, too.


But I am going to point out a few areas for improvement for the story. Why? Because I want all companies to excel in crafting/sharing stories. Yet what I experience most often is just OK. That means $$ and opportunities are left on the table.


My comments are not about AirBnB -- but about most of the business stories I see around the web these days.


So let's take a teaching moment here. These are 4  ways this story could be waaaaayyyy better with some basic story crafting skills:

  1. Give names to characters. Research shows again and again that nameless faceless characters don't create empathy in the listener. Audiences have a harder time connecting to stories when names are absent. Give us names here of the guards -- Jorge and Kai -- and the daughter.
  2. Why does the former guard carry a piece of the wall with him??? Why is this a barrier for him in life? What trauma happened?? Is the main character's experience psychological or does he actually physically carry a piece of the wall around with him? I can guess, but it's hard to know. What we are given are concepts/platitudes, not a concrete motivation that moves the story along. This is a classic storytelling mistake. The story would have been much better if we had known something like, "Even after the wall came down, Jorg just couldn't let go of the depressing horrors he'd seen of people trying to escape the East or be reunited with loved ones after decades of isolation." That's too wordy, but you get the idea.
  3. There's a huge part of the story missing: how did the daughter actually find Kai?  How was the problem of finding Kai solved? Inquiring minds want to know. And how does AirBnB fit in? There's some real storytelling meat here that we never get.
  4. And finally, why was Jorg different after meeting Kai? Was it friendship and forgiveness that healed Jorg? Or something else? And what was life like afterwards? A big transformation happened that the audience missed out on because no details are provided.


Adding these pieces would only have taken another minute or so. Don't leave home without named characters, motivation, problem resolution steps, and more details about the transformation.


Thanks for listening and go craft awesome stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Answer "What do you guys do?" Storytelling For Startups

How To Answer "What do you guys do?" Storytelling For Startups | Just Story It! Biz Storytelling | Scoop.it
In my recent talk on founder storytelling for international business school students at Stanford, a woman named Beatriz asked about the best way to answer a very basic question she receives all the
Karen Dietz's insight:

Article Link: http://linkd.in/10AQdVk 


This is the #1 story application people have the most difficulty with, hands down. When asked "What do you do?" the need for a story becomes acute, especially at networking events.


Yet the fall-back position is to describe our work (boring!) -- just like the veterinarian did in this article. But as the author of this post, Andrew Raskin says, that's the last thing you want to do.


You want to share a quick story instead. Raskin's advice and the story he tells about this predicament is right on. As is his example of the solution he shares.


Why else would you want to share a story? Because every time someone asks, "What do you do?" it is an opportunity to create a connection, engage in meaningful conversation, and generate a relationship. Relationships build business. 


Run, don't walk to read this post. Get this skill tucked into your belt and go forth to make your mark in the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Tech Soup's 2014 Nonprofit Storytelling Winners

Tech Soup's 2014 Nonprofit Storytelling Winners | Just Story It! Biz Storytelling | Scoop.it
Watch the winning videos in TechSoup's contest.
Karen Dietz's insight:

Article Link: http://bit.ly/1oaQDwz


Here's your second article today on nonprofit storytelling.


Oh how I wish every nonprofit could receive solid training in storytelling. If they did, the quality of these videos would skyrocket and lots more good could be done in the world.


But frankly, if you scour the web for corporate storytelling videos, you get the same results TechSoup experiences.


Most of the "stories" shared here are not stories. Some are simply old--school promos.


The "Hope House" video is disguised as a story but is still collection of thoughts and opinions without real experiences being shared (the essence of storytelling). I do like it -- it's just not really a story.


The clip from Sodo Christian Hospital is a good story but it stops short at the end. The closing could have been stronger, with maybe a soft call to action included.


The video that is the best story is the one "Free Running in Baltimore". I want to know more about the organization, however.


What are the take-aways here? Watch each video and pass it through this tried-and-true litmus test: would you spend money to watch this story in a movie theater? Would you buy this story as a book in a bookstore? If you answer yes, then it's a story. If you answer no, then it's back to the drawing board.


Figure out what else you like or don't like and adapt your storytelling as needed. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Simon Mcalen's curator insight, November 4, 2014 4:04 AM

add your insight...

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Why Any Leader Should Embrace Story Listening Before Storytelling

Why Any Leader Should Embrace Story Listening Before Storytelling | Just Story It! Biz Storytelling | Scoop.it
“What I’ve seen is a leader doesn’t start with storytelling, they start with story listening.” -John Maeda, Design Partner, KPCB During the past two years, B2C as well as B2B marketing leader…
Karen Dietz's insight:

Article Link: http://bit.ly/1yFRJRQ 


B2B companies must engage in storytelling to enhance their growth, says author Tony Zambito. That's not new news to us -- and in fact, applies to all businesses.


But what I particularly like about this article is how Zambito focuses on developing the skill of story listening in order to make that B2B growth happen. And Zambito should know -- he's an expert in creating buyer personas -- a critical storytelling step for marketers.


The author shares a video from John Maeda who does a fabulous job talking about how story listening always comes first for leaders -- of any kind, in any industry -- and then links this practice with design thinking, human-centered marketing, empathy, and vision.


Since 2001 I've been training my leadership clients first in story listening and it's made all the difference. I love how Maeda has put it all together in such a succinct and engaging way.


Enjoy this article along with the video. The author did a great job putting together the material. You'll be glad you watched it and gathered the wisdom from this post!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Zeb WATURUOCHA, PhD's curator insight, October 31, 2014 1:00 AM

It is true that if you don't listen to me, I will not listen to you though I might pretend to be listening because you are my boss.

Raymond Godding's curator insight, October 31, 2014 4:01 PM

Leiders die beweging tot stand willen brengen, beginnen met luisteren voordat ze gaan vertellen. 

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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Just Story It! Biz Storytelling | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…
Karen Dietz's insight:

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article, written by Tony Zambito for the Business2Community blog explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Clayton Bye's curator insight, October 23, 2014 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

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Business Storytelling 101: A 7-Step Refresher

Business Storytelling 101: A 7-Step Refresher | Just Story It! Biz Storytelling | Scoop.it
Seven strategies for making people care about your message.
Karen Dietz's insight:

Article Link: 

http://blogs.hbr.org/2014/10/a-refresh-on-storytelling-101/


I haven't curated an article in a while about the necessary core story elements needed for effective business storytelling. So when I ran across this one by JD Schramm, I thought it would be a good refresher -- just like the title says.


All of the elements/qualities Schramm mentions are solid. I want to particularly point out the first piece of advice he gives -- never say, "I'd like to tell you a story about...." Instead, just drop us into the action/experience of the story.


Why? Well first, because it's not needed and wastes time. Second, because it can often set up unconscious barriers to the story ("Aww, just give me the facts; don't bother with the story") before you even begin. Now who wants to do that?!


Enjoy this refresher -- you'll either be able to check off the boxes and pat yourself on the back, or easily figure out where to beef up your storytelling for better results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Tips When Speaking To The Same Crowd Again And Again And Again

Storytelling Tips When Speaking To The Same Crowd Again And Again And Again | Just Story It! Biz Storytelling | Scoop.it
I usually write about the challenges of professional and executive speaking, but there’s one speaking gig that presents difficulties even most pros don’t have to face: preaching. Preachers face the same audience (mostly) week after week, year after year, and have to somehow persuade them to listen afresh every Sunday. Even [...]
Karen Dietz's insight:

Article Link: 

http://www.forbes.com/sites/nickmorgan/2014/10/07/whats-the-toughest-speaking-challenge-of-all/ 


Here's another fabulous article from Nick Morgan who writes about sharing stories to the same group over time. Think of your employees. Or the different market/customer segments you address.


Storytelling again and again and again to the same group is tough stuff. How do you do that and not be boring?


Morgan comes up with 9 ways to not get into a rut while continuing to enchant your audience(es). Gotta love that!


Keep this list hand -- especially if you are a leader or content marketer. And guaranteed, these 9 tips are a lot of fun to do. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, October 9, 2014 7:28 PM

Public speaking phobia: how to preach?  

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The Power of Leaving Something Out: Storytelling

The Power of Leaving Something Out: Storytelling | Just Story It! Biz Storytelling | Scoop.it
Leave it incomplete so others can complete it.
Karen Dietz's insight:

Article Link:

http://blogs.hbr.org/2014/10/the-most-engaging-ideas-leave-something-out/


This is a brilliant article about a dynamic of storytelling that often goes unrecognized in the business world -- the value of the listener creating their own meaning about the story being told.


What I love about this post by Matthew May is that he explains the business advantage of deliberately leaving things out so people will jump in and finish the story/add their story/create new stories to fill in the gaps.


He uses examples from Toyota, In-And-Out Burger, and Apple to illustrate his points. Run to read this article and then start plotting and planning how you can use this technique in your company and business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Valerius Terapeuta Holistico's curator insight, October 3, 2014 10:29 AM

adicionar a sua visão ...

Alexis Niki's curator insight, October 3, 2014 10:41 AM

When telling a story for business or otherwise, what you leave out can be as important as what you put in.

Michael Williams StoryCoaching's curator insight, October 5, 2014 3:11 PM

Great storytellers know that by leaving out a lot of unnecessary description, you engage your listener's imagination. "Suggest, don't tell." Give your audience the silence and space to engage with the story. If not, they become passive as you are doing all the imaginative work for them. This article gives some media examples of this in practice.

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Neuromarketing (+Storytelling)--You're Doing It Wrong.

Neuromarketing (+Storytelling)--You're Doing It Wrong. | Just Story It! Biz Storytelling | Scoop.it
In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.
Karen Dietz's insight:

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 


Sounds like the state storytelling is sometimes finding itself in!


Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.


Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.


This is a great read that you won't want to miss if you are into long-term success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Martin (Marty) Smith's curator insight, September 30, 2014 9:34 PM

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.





malek's curator insight, October 1, 2014 7:29 AM

When it's all about falling in love with a purpose not a brand.

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Best Brand Storytelling Site On The Web From Microsoft?

Best Brand Storytelling Site On The Web From Microsoft? | Just Story It! Biz Storytelling | Scoop.it
Microsoft Stories: Best Brand Storytelling Site On The Web?
Business 2 Community
Hmm…strange for a corporate storytelling site, don't you think? Not if you're focused on one thing, and one thing only: Content.
Karen Dietz's insight:

This post by Arik Hanson is a review of Microsoft's website and the storytelling that is going on there. This is one company that's getting business storytelling right.


Why? Because Microsoft seems to be focusing more on sentiment than social signals. Now that's a change. I'm not sure if that's a good idea or not, but the quality of their storytelling is high. Maybe that's because they are more concerned about the quality of the story they are crafting than social media metrics. It seems logical the two are not mutually exclusive, but this seems to be Microsoft's strategy.


Enjoy the article and poking around the Microsoft site for examples of really good storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Great examples to follow of 'customer as hero' stories from Southwest Airlines

From our very beginning, Southwest Airlines has been a maverick in the airline and Customer Service industries. We set ourselves apart every single day by de...
Karen Dietz's insight:

Here's a 13 minute video from Southwest Airlines that my biz storytelling colleagues Paul Smith and David Hutchens found and shared on Facebook. It is a fabulous example of how customer stories convey an organization's values, vision, and mission.


And there is something else here that Southwest does really well -- most of the stories are NOT so much about the company. Instead, the customers are the heroes. In other words, many of the stories are about something important happening in the customer's life and Southwest happened to be the vehicle for it. 


Sharing stories where the customer is the hero requires quite a mind shift. So here are some really good examples in the video. Watch, learn, and craft your own stories in similar ways.


For some additional insights check out Mark Goldman's comment to my Facebook post about the video.


I'm looking forward to my upcoming trips on Southwest. If you fly that airline, you too may have some stories to share.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Just Story It! Biz Storytelling | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.
Karen Dietz's insight:

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, September 6, 2014 10:01 AM

Do it but with care...

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