Start by talking about impact, not financial performance.
|Scooped by Karen Dietz|
This article by Michael Mankins in HBR never mentions storytelling. Yet the way to implement his 3 suggestions for increasing engagement is all about stories.
Way #1 is talking about your company's impact, not its financial results. Yes yes yes! This is the focus to have. And how do you talk about impact? By sharing stories about the impact your product/service has on customers. You'll get it once you read the example in the post.
Way #2 is rewarding inspirational leadership as much as completing tasks. Do you want better leadership? Then share stories about great leadership you see in action in your organization. And there are a other good points made in this part of the article.
Way #3 is all about cultivating employee advocacy, not employee satisfaction. What a terrific point. Unfortunately this part of the
article simply talks about ways to measure advocacy. OK -- that's not really helpful. Here's my tip: build advocacy by advocating for/telling stories about the successes your employees and customers experience. For employees, tell us about the obstacles they've overcome to deliver amazing service. Make them the hero of the story. For customers, tell us about the obstacles they've overcome and the wonderful things they've been able to accomplish by using your product/service. Or how different their life is now. Again, make them the hero of the story. In either case, your company is the supporting cast.
OK -- enough chatting. Enjoy the article and get engaged :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it