Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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How a government agency ditched its macho culture with storytelling

How a government agency ditched its macho culture with storytelling | Just Story It! Biz Storytelling | Scoop.it
Storytelling and breathing techniques are among the ways senior leaders say BIS has achieved a 50/50 gender balance on its leadership team
Karen Dietz's insight:

Well, if a government agency in Britain can positively change its culture, then any one can. This article talks about how they did it. And it includes storytelling.


Sure -- they made some systems changes, like removing 4 layers of management. But they also focused on storytelling. It's the perfect one-two punch that ensures success.


The leaders of the organization say that storytelling has helped them go beyond their traditional ways of communicating to be more honest, personal and open in talking and listening to staff. This has led changing the way people lead the department, and finding solutions that have dramatically changed their culture for the better.


Read the article for another example of how storytelling in leadership actually works.

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Morgan Newall's curator insight, April 24, 2015 10:24 AM

This is really interesting, and very closely aligned to the work I'm moving towards, and passionate about. Creating and living a created Brand Story. If it can be done in such an organisation steeped in bureaucracy, it can be done anywhere. 

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A Better Way Presenting The Case For Business Storytelling

A Better Way Presenting The Case For Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
-*+Too often, people try to make the case for business storytelling, by pointing to examples of "who's doing it". I think we all need bigger frameworks for appreciating the business implications of storytelling.
Karen Dietz's insight:

Biz storytelling colleague Michael Margolis gives us the hard-core formula that creates the business case for storytelling.


Wow -- have we come a long way! It's been years since I've been asked if I tell stories to kids in the library on Saturday afternoon once I share with them I work in business storytelling. Thank heavens the times have changed.


Yet as Michael points out, too many companies validate storytelling as a business activity by asking "What other companies are doing it?" He instead responds by putting storytelling on much more solid footing in a way that would be hard for any executive to say "no" to.


Michael has put the business case together for storytelling in a very elegant way. Grab his wisdom, present the case for storytelling following his formula, and story on! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Vesticor Advisors's curator insight, March 30, 2015 10:53 PM

Key question ... What do you offer that nobody else does?

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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Just Story It! Biz Storytelling | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?
Karen Dietz's insight:

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Janet Vasil's curator insight, March 25, 2015 3:40 PM

Good advice for making the case for brand storytelling.

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Incredible Talk Event From Incredible Coach -- Karen Dietz Interview

Incredible Talk Event From Incredible Coach -- Karen Dietz Interview | Just Story It! Biz Storytelling | Scoop.it
IncredibleTalks! Marketing and Mindset Interviews for Entrepreneurs, Coaches, and Consultants
Karen Dietz's insight:

Now here's the second interview with me that's coming up next week. This one is with Mike Rafferty of Incredible Coach, and you can listen in on Wed. March 18th. Mike was great to work with and I am honored to be on his show.


Click on the link to get all the info on when and how to participate.


Mike and I did this interview a few months ago where we talked about how to use storytelling to increase your impact, influence, and revenue. We had a great time for 30 minutes and I shared lots of good info for you to take home.


BTW -- my book with Lori Silverman Business Storytelling For Dummies is now a bestseller! It's been out a year and we've sold over 5,000 copies. Yay! Only 6% of non-fiction books sell that many. Wow -- who knew? Needless to say, we are thrilled.


OK -- shameless self promotion is over and I'll go back to curating more cool stuff for you :))


Enjoy your day -- Karen

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Activating Your Audience’s Brain: Cool Graphics On How The Brain Works

Activating Your Audience’s Brain: Cool Graphics On How The Brain Works | Just Story It! Biz Storytelling | Scoop.it

Via Tom D'Amico (@TDOttawa)
Karen Dietz's insight:

Here's a snack to get your started on this Monday. This is a very quick post with great graphics that show which parts of the brain are activated through storytelling, and which parts of the brain are activated with data.


The graphics are great. What I really like is that the different areas of the brain are named, along with their function.


Even better, there's a link to an infographic with more detail. Frankly, I like the graphics in the post more than the infographic. But I know you'll enjoy both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Don Breedwell's curator insight, March 25, 2015 10:56 PM

From classroom to boardroom we all have stories to inspire, motivate, and educate. 

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Sigh -- I Wish I Had Known My Story

Sigh -- I Wish I Had Known My Story | Just Story It! Biz Storytelling | Scoop.it
 
My Story of the Week from my radio show Story Powered™
When I was growing up I knew exactly who I was and what I wanted to be. I knew right from wrong and what I stood for in the world. As I got older things got a little fuzzier.
Karen Dietz's insight:

What a great essay about our personal stories -- when we are clear about them and what happens when we are not.


Author Lianne Picot writes about her personal experiences when not being clear about her own story made her unable to communicate her vision to her Board of Directors. Or that lack of story clarity leading to her to walk down strange paths.


What is good for the goose is good for the gander. In other words, what we can learn from our personal stories has direct bearing on working with business stories.


Companies who aren't clear about their stories experience the same problems Picot so eloquently writes about.


There are great lessons to take to heart here and apply personally and to business life. This isn't a long article -- and it is a delightful read.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Very Good Stories Radio Show: Digging In To Storytelling Success

Very Good Stories Radio Show: Digging In To Storytelling Success | Just Story It! Biz Storytelling | Scoop.it
Build a better business with story
Karen Dietz's insight:

Here's another fab resource for everyone interested in business storytelling. Story professional Lianne Picot @verygoodstories has been interviewing some of the best minds in the storytelling field about how and why story works, applications for stories, and concrete how-to steps.


This link is to her radio show where you can find the links to each interview. Like "What's Your Money Story?" with business author Mike Michalowicz. Wow -- now that's a critical but overlooked story any business person needs to dig into if they want more success.


Or, "Creating An Emotional Connection". Easy to say, tougher to do. Again, this interview with Jonathan Bennett will help you develop compelling narratives supporting your strategic direction and engaging stakeholders.


All of the interviews are downloadable as MP3 files for your traveling pleasure. Thanks for helping us all Lianne!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Kim Zinke (aka Gimli Goose)'s curator insight, February 26, 2015 1:52 AM

Thanks to fellow curator @Karen Dietzfor finding this resource!  She sums up what it's about really nicely in her review:

  • "Here's another fab resource for everyone interested in business storytelling. Story professional Lianne Picot has been interviewing some of the best minds in the storytelling field about how and why story works, applications for stories, and concrete how-to steps."
Jerry Busone's curator insight, February 26, 2015 7:59 AM

Good read on story telling and developing stories 

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The Art of Making Numbers Talk: Data Storytelling

The Art of Making Numbers Talk: Data Storytelling | Just Story It! Biz Storytelling | Scoop.it
Jeanne is the head of digital analytics at a large e-commerce company.
Karen Dietz's insight:

What a clear, concise post that takes the mystery out of sharing the story of data. The author, Bernard Segarria writing for the Digital Analytics blog, gives us a clear process for making all our data meaningful in presentations. Wahoo!


I am so thrilled with the advances we are making with data storytelling. Many more folks from different data worlds are writing good material for us all.


I hope you gain some valuable tips from this article. Enjoy the weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Developing The Habit Of Noticing Stories + Free E-Book

Developing The Habit Of Noticing Stories + Free E-Book | Just Story It! Biz Storytelling | Scoop.it
Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration.
Karen Dietz's insight:

Article Link: http://www.anecdote.com/2015/02/vital-habit-of-noticing-stories/ 


This Monday I was working with a client. Their company is littered with stories. Yet the CEO was lamenting, "What stories do we have to tell??!! I can't think of a single one!"


The problem was quickly fixed, and it is a common one my clients tell me about. So imagine my delight when this morning I receive the latest newsletter from my biz story colleague Shawn Callahan, CEO of Anecdote. His latest blog post is all about how to notice stories.


He's got some great tips in this quick article. Even better, scroll down to gain additional insights addressing other issues in business storytelling.


But wait wait! Don't go yet! Shawn also announced that his latest free e-book is now available for download: Character Trumps Credentials: 171 questions that help leaders tell great stories that influence, inspire and engage.


In coaching and workshops I always spend time on "the art of the question". Shawn has developed a great resource. Some of the questions use classic story prompts. Others might take an additional question or two to get to the story. Regardless, go grab this now and start using it.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Martin (Marty) Smith's curator insight, February 12, 2015 2:46 PM

Great @Karen Dietz share on her favorite topic - storytelling.

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Success Stories: 6 Reasons They Fail In Sales

Success Stories: 6 Reasons They Fail In Sales | Just Story It! Biz Storytelling | Scoop.it
Success stories are effective to use as proof and reinforcement late in the buying cycle once a customer has already formed a complete buying vision that fully recognizes “why change?” and “why you?
Karen Dietz's insight:

My story selling colleague Michael Harris writes an insightful article here about the dangers of relying on success stories to make a sale.


Oh, success stories have their place. But are way overused. In fact, in sales, success stories are often offered as the only kind of story to tell. So I like this article because adds much more to our understanding about using stories in sales -- and business success.


Here Harris goes through 6 reasons why success stories don't often work. You can take each of his tips for integrating better storytelling into your sales efforts. What you share will be more relevant to customers, and actually close the deal.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Carol Griffiths's curator insight, February 11, 2015 7:40 AM

Very relevant...all story telling is not equal, this is a handy article to find out how to maximise the impact of stories and what to avoid...

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The New Advertising: From Display To Engagement To Conversion--W/ Storytelling!

There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these…
Karen Dietz's insight:

You will quickly move through this SlideShare deck of 46 pages and get the gold shared within. It's all about how advertising has dramatically changed over the last few years.


As the numbers -- and examples -- show, having customers share their stories is now critical. If a company is ready to engage with their customers, this will lead to actual conversations. Voila! A genuine relationship is established that will outlast any display advertising.


I like the info shared here. Pictawall is the company who put this piece together, and they are also promoting their tool for user generated content. So keep this in mind.


On another note, just realize that using any tool or method to generating customer stories will result in mostly thoughts and opinions sprinkled with hints of experiences. 


So make sure you use actual story evoking techniques to get beyond surface sharing, which won't help you much. Search this curation using the 'funnel' icon near the top of this page and the words 'story evoking'.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Be suspicious -- very suspicious -- of stories

Be suspicious -- very suspicious -- of stories | Just Story It! Biz Storytelling | Scoop.it
Like all of us, economist Tyler Cowen loves a good story. But in this intriguing talk, he asks us to step away from thinking of our lives -- and our messy, complicated irrational world -- in terms of a simple narrative.
Karen Dietz's insight:

Want to start your week off right? Then watch this irreverent video full of truth about storytelling. You will laugh, your eyebrows will raise, and you will periodically nod your head in agreement. OR -- you'll get cranky.


Economist Tyler Cowen has a few things to teach us about storytelling. For example: life is messy and today we treat stories like Mr. Clean -- tidy ways to organize ourselves into a series of 7 little narrative boxes. Ouch! But true.


I like this guy. He calls a spade a spade. Life is messy. Storytelling is messy. Storytelling as a practice is full of contradictions, ethical conundrums, along with rich and deeply meaningful experiences. 


Don't fall into the trap of simplistic storytelling. Get real. Get honest. Get aware. Run to listen to this 16.5 minute video with practical advice at the end. It will enrich your life and your storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Storytelling Is The How--Leadership Courage: Creating A Culture Where People Take Risks

Storytelling Is The How--Leadership Courage: Creating A Culture Where People Take Risks | Just Story It! Biz Storytelling | Scoop.it
The human ingenuity within any organisation are it's greatest competitive advantage. Yet according to the latest statistics, over half of todays workers are disengaged . When leaders are committed and actively working to engage, inspire and embolden – they unleash untapped potential and raise the bar not just on productivity, but on the value their organization contributes to all stakeholders.

Via Dr. Susan Bainbridge, Karen Dietz
Karen Dietz's insight:

The infographic above says it all -- beyond the numbers, this is the work of leaders. The article by Margie Warrell does a great job explaining what each of these 3 activities are and why they are important.


Now here's my 2 cents: one of the most powerful and efficient ways to get all 3 done is through effective storytelling. Want to succeed as a leader? Want to make a difference? Want to change the world/your company? Master storytelling skills.


Enjoy this post and many thanks to fellow curator Dr. Susan Bainbridge for originally finding and sharing this article in her Transformational Leadership curation.

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W. Bradley Gooderham's curator insight, January 28, 2015 4:38 PM

The future need innovators and the present needs innovative teachers to nurture them.   Creativity and the ability to innovate are natural characteristics but they must be built up and encouraged in our students, colleagues, and selves.


IteratED is committed to bringing out and nurturing the best in all of our faculty and students. We understand that this requires greater autonomy to make decisions and more trust in the natural ability to learn through exploration.


Are you a teacher who wants to reach for your highest potential? We are here to help you get there. Contact IteratED for more information on how together we can provide exceptional 21st-century education.

Roy Sheneman, PhD's curator insight, March 26, 2015 9:03 AM

Be strong and courageous.

Tony Palmeri's curator insight, October 24, 2015 12:40 PM

"...Human ingenuity within any organization is it's greatest competitive advantage". This quote alone made me scoop this resource. How do we tap into the resource that is our staff? Engaging with them in the classroom and in the hallways to build communication capacity is important. Inspiring staff to take risks is a tricky enterprise - leaders must value this sort of behavior. This means that attempts which result in failure must be cherished, not scrutinized as they often tend to be.  

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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Just Story It! Biz Storytelling | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.
Karen Dietz's insight:

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Janet Vasil's curator insight, April 11, 2015 2:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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Biz Storytelling: Building Trust + Relationships with

Biz Storytelling: Building Trust + Relationships with | Just Story It! Biz Storytelling | Scoop.it
Great leadership is about trust and relationship building. In today’s competitive climate, trust can be challenging to build and maintain.
Karen Dietz's insight:

For those of you who missed my interview last week with Lianne Picot on building trust and relationships with story, here's the link.


LIanne and I had a great time together. Enjoy and I hope you get some good tips from the interview!

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Improve your communication – forget mentioning stories

Improve your communication – forget mentioning stories | Just Story It! Biz Storytelling | Scoop.it
Imagine you’re in an audience with 100 colleagues. You’re waiting to hear from your leader. It’s the monthly briefing. He takes the stage. A quiet rolls across the audience.
Karen Dietz's insight:

Colleague Shawn Callahan at Anecdote writes another great blog post about business storytelling and how to absolutely destroy any interest in your stories.


And that is....by mentioning/using the word "story' or 'stories'.


What??!! you say? But yeah -- its a major buzzkill. Makes people suspicious. End of story.


Read what Callahan has to say about this little recognized fact, and what to do about it. Learn what to avoid to keep people engaged.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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K Dietz/Just Story It Interview Coming Up March 17!

K Dietz/Just Story It Interview Coming Up March 17! | Just Story It! Biz Storytelling | Scoop.it
Great leadership is about trust and relationship building. In today’s competitive climate, trust can be challenging to build and maintain.
Karen Dietz's insight:

Hey everyone -- when it rains it pours and next week I've got 2 interviews coming up on business storytelling.


This first one is with Lianne Picot who is interviewing me on "Building Trust & Relationships With Story". This will be a lot of fun. Yes, I've already been sent a list of questions to answer. But....we both agree that our conversation may take us deeper into other paths. In any event, Lianne is a pistol and we'll be laughing, talking, and sharing fab stuff.


So mark your calendars for this cool radio show!

Tues. March 17 -- St. Patrick's Day


Follow the link for all the listening info. 


LOL -- the interview will happen at an ungodly hour for me. So I'll be there with my big green St. Patty's Day mug of coffee, and my big smoothy cup of some healthy green concoction just to make sure I'm charged up and my brain is on. Pray I don't channel someone stupid because I'm not awake yet :))


Listen in and chat soon -- Karen

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Here's Why Startups Need Storytelling (or any biz)

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Karen Dietz's insight:

It seems it's the day for SlideShare programs! Here are 14 slides that quickly lay the case for business storytelling. And what I really like is that if focuses on intentions and results. This is good -- otherwise we fall into "let me tell you a story so you'll buy my product", also called transactional storytelling.


Transactional storytelling doesn't get at the true power of business storytelling. This Slideshare easily shows us why.


After you view these 14 slides, another SlideShare will load that goes through what makes a good story. Well -- the focus is on the hero story, which is one kind of story. The author gives some really good examples. 


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Marc Kneepkens's curator insight, March 10, 2015 2:54 PM

Great SlideShare. We all need stories. Have a startup? Tell its story. Have a pitch? Tell a story. Catch the attention. Use the imagination. Have a team and want to create a culture? Tell a story. And so on.

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The importance of storytelling for business change, social change

The importance of storytelling for business change, social change | Just Story It! Biz Storytelling | Scoop.it

“A new world requires new stories, but people will only listen to them when they themselves are included in the storyline.”

Karen Dietz's insight:

What a thoughtful, rich, and informative article this is! Yes, it's about what needs to happen in storytelling for social change to happen. But the author, Simon Hodges in the UK, makes a strong case that the same points apply to business as well.


In fact, they apply to anyone who desires to inspire people to make a change. Any leader, marketer, brander, or social change activist will be better equipped to use stories to advance business or a cause after reading this. This is because the author doesn't focus on plot, characters, emotions or other story mechanics -- but on precious story dynamics instead.


This is a must read, IMHO.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Stuck? Four Fab Ways To Find Your Story

Stuck? Four Fab Ways To Find Your Story | Just Story It! Biz Storytelling | Scoop.it
In the beginning, finding good stories is difficult. If only because your brain keeps saying, “I can’t tell stories.” or “I’m not a storyteller.” Trust me; if you are breathing you tell stories. Th...
Karen Dietz's insight:

Colleague Annette Simmons, author of several ground breaking books on business storytelling, has written this terrific post helping anyone get unstuck about their stories.


This article goes hand-in-hand with another post I curated last week from colleague Shawn Callahan on spotting stories.


What I love about this post is how Simmons starts off -- with the hidden fear we all have about storytelling. She then gives clear directions for finding your stories that will get you over that hump.


Hey, even I freeze up when someone out of the blue asks, "So tell me one of your stories". I like all of Simmon's 4 buckets and use them to break up that frozen place I sometimes find myself in.


Enjoy this post and get story-ing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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A.K.Andrew's curator insight, February 18, 2015 11:22 AM

Always good to have new ways to jumpstart your work

 

Miklos Szilagyi's curator insight, February 20, 2015 10:12 AM

Like it...

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Telling Your Story Via Content Curation--Best Practices

Telling Your Story Via Content Curation--Best Practices | Just Story It! Biz Storytelling | Scoop.it

LINK: http://sco.lt/5C9ekb 


Via Robin Good
Karen Dietz's insight:

LINK: http://sco.lt/5C9ekb


I am being asked more and more these days to talk about how to do content curation, and use it as a vehicle for telling your story. I am thrilled with these requests, because obviously I'm a firm believer in it :)


I learned best practices for content curation -- and how to tell my story through it -- from curation master Robin Good. Add to that lots of trial and error, correcting mistakes, and continual learning.


Here Robin shares the essence of great curation. Follow these principles and you too will be successful in providing value and telling your story through different Internet channels.


Oh, and BTW -- some of these same principles apply to blogging and other social media marketing.


There are shortcuts curation brings me in my marketing efforts that I wouldn't trade for the world. There are hacks to leverage. But I agree with Robin -- it takes time. There is no way around it.


Not everyone is suited for curation. I wish more people did it well. 


Read Robin's principles and if you are ready, go for it! And don't hesitate to ask me any questions about curation, or about the Just Story It curation. I love to hear from you.

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Filomena Gomes's curator insight, April 18, 2015 9:52 AM
Robin Good's insight:

 

 

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

 

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

 

Can that be useful beyond attracting some initial extra visibility?

 

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

 

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

 Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.


(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

 

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

 
Robert Kisalama's curator insight, April 18, 2015 11:37 AM

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.

Nedko Aldev's curator insight, April 19, 2015 2:24 PM

 

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A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving

A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving | Just Story It! Biz Storytelling | Scoop.it

Many years ago, I was in the office of one of my former bosses for my annual review. He was very diplomatic and shared that he was happy with my work. When he asked me, “Do you have any questions?” By nature, I am big on adding the word self between the words –“constant improvement”. So, I replied...

Karen Dietz's insight:

Article Link: https://www.linkedin.com/pulse/best-people-leadership-lesson-i-learnt-from-my-former-karthik-rajan 


My LinkedIn buddy Karthik Rajan put together this thoughtful post that gets to the heart of business success: listening for people's strengths and reflecting that back to them.


Sounds easy, or like a nice platitude. But Rajan shares a story that brings it to life, where we can see ourselves easily following his tip. Aha! Great storytelling is at work :)


OK -- but other than that, what has this post got to do with business storytelling??!!


Well, the best way evoke the best stories/qualities from people is to simply acknowledge the best of what you experience with them. Why? So they can experience their magnificence in your presence. And you can experience their magnificence when you are with them. Relationships spiral up, and so does the quality of work.


What does it cost you? Not much, as Rajan points out. In the end, by deeply listening you will discover amazing things about people. And about yourself, interestingly enough.


Of course, this is not a practice where you say one thing, and then turn around to say the opposite about a person behind their back. Someone did that to me recently. That's just lip service that we want to avoid that when we can.


I love story listening and appreciating the best about a person in return. It's a great way to be in a place of constant discovery, celebration, and heart. We can all do the tactical and practical. This other takes work -- but the rewards are great.


Go read the article, follow Rajan's advice, and get your story listening/appreciation gear on. You'll be glad you did :)


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Storytelling: The Foundation For Change

Storytelling: The Foundation For Change | Just Story It! Biz Storytelling | Scoop.it
Personal change is difficult and rare. These 3 strategies help us change even the most intractable habits.
Karen Dietz's insight:

Article LInk: http://www.forbes.com/sites/kathycaprino/2015/02/06/the-3-most-powerful-ways-to-change-people-who-dont-want-to-change/3/


The original title of this article by Kathy Caprino for Forbes Magazine is "The 3 Most Powerful Ways To Change People Who Don't Want To Change". You'd never know that storytelling is the bedrock for all change.


Caprino is interviewing David Maxwell, one of the authors of a favorite book of mine, Influencer. Before social, personal, or structural can be leveraged to make a change, the dominating story needs to be dealt with first. Tips for how to do so are shared.


Go read the article. It makes tons of sense. Want change? Story it first.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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When to Sell with Data, When to Appeal to Emotions Figured Out

When to Sell with Data, When to Appeal to Emotions Figured Out | Just Story It! Biz Storytelling | Scoop.it
Most of our purchase decisions take place unconsciously.
Karen Dietz's insight:

Congrats to biz story colleague Michael Harris -- who does great work in story and sales -- for getting this article published by HBR. It's all about when to share a story and when to share data. Important to know!


I really like the research Harris shares, and it adds to our knowledge about how much data to share with people and still stay effective.


Enjoy this easy to read piece, add the research to your repertoire, and build this strategy into your biz story toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Scott Langston's curator insight, January 28, 2015 11:31 PM

The title says it all....

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The Link Between Data, Story and Growing Your Business: How To Maximize Both

The Link Between Data, Story and Growing Your  Business: How To Maximize Both | Just Story It! Biz Storytelling | Scoop.it

“We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who h…”

Karen Dietz's insight:

This post  by Jake Dolezal also contains a 1 hour webinar on finding and using the stories embedded in business data to accelerate growth. I didn't have time this morning to listen to the entire podcast, but I really like what's going on here.


First, the webinar features 3 presenters from the world of data who really get the link to stories. This is rare to find because it's usually biz story professionals talking about the connection between data and storytelling.


The post contains a series of questions any business can start asking about its data to get to the stories underneath. I really like them.


Any leader, business owner, entrepreneur, marketer, and nonprofit who wants to really leverage the data we are all swimming in will benefit from this article and podcast.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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