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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com
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Marketing Needs a New Metaphor -- Telling Better Stories

Marketing Needs a New Metaphor -- Telling Better Stories | Just Story It Biz Storytelling | Scoop.it
Last month, I learned what Dian Fossey must have felt like in Gorillas in the Mist, surrounded by mysterious creatures and unknown dangers, and yet compelled to edge ever closer.


This article proves my point EXACTLY about my criticisms of framing storytelling as a war (see the article and my review on "Empowerment Marketing") -- or any marketing as a war or battle.


I just posted a review of another article on the 'Story Wars' material that has just hit the scene ("Empowerment Marketing"). The author makes great points, but the framing of war totally undermines his basic premis.


Here's the article that explains why -- and offers a different metaphor to use to shape our marketing.


How we think about our marketing and our business storytelling shapes our actions and the types of stories we tell. So read this article's points about a better alternative metaphor to war. Everyone will benefit!


PS -- an don't forget to read the many comments posted at the end of this article. Very illuminating!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Empowerment Marketing [Storytelling]: Advertising To Humans As More Than Just Selfish Machines

Empowerment Marketing [Storytelling]: Advertising To Humans As More Than Just Selfish Machines | Just Story It Biz Storytelling | Scoop.it
Editor’s NoteThis is the first of three excerpts that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of Free Range Studios (the creative studio behind The...


Well, I am totally not crazy about this whole business of the 'Story Wars' and continue to find this framing about war and battles very limiting. And what I find amusing about the author's premise here is that for all of us to be successful in business, we need to move away from appealing to people's baser natures (like war?) and focus on empowering stories and advertising. Yet when you are in a battle, there are only winners and losers -- and extreme debilitating costs.  So while the metaphor totally does not work here, the ideas presented do.


I hardly find war empowering. Nevertheless, this article makes some great points. Take some time here -- between the text and the videos and additional links, there is lots to explore.


As a Folklorist, interestingly enough I am not wild about his Vimeo on "Winning the Story Wars - The Myth Gap". I hardly find that advertisers have been the mythologists of our age. I think people from the advertising world may think so however! So take that whole notion with a grain of salt please.


What's the bottom line here? Appeal to hope, courage, empowerment, community, and anything that enlivens us, expands our experiences, and calls us to something greater.


Surely we can all do this in our business storytelling!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want To Be A Better Public Speaker? Do What The Pros Do (Stories!)

Want To Be A Better Public Speaker? Do What The Pros Do (Stories!) | Just Story It Biz Storytelling | Scoop.it
For leaders at all levels, being an effective public speaker is essential for success. Here are some tried-and-true tips from the pros to help you raise your game.


I like this article because from the very beginning the author talks about how to give a fabulous presentation using story skills. Like -- "begin with the end in mind" and "simplify your messages" and "tell your personal stories."


She gives solid advice about things to remember to connect with your audience, how to avoid the perils of PowerPoint, and how to avoid sameness.


Good tips and insights all. And I've only mentioned a few. I wish more speakers took these ideas to heart. 


Read the article and get the rest of the goodies!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Changing the Conversation in Your Company [via stories]

Changing the Conversation in Your Company [via stories] | Just Story It Biz Storytelling | Scoop.it

In our experience, it's rare for a diverse group of headstrong Executive Education participants from around the globe to agree on anything. Our research has shown that more and more leaders — from organizations that range from computer-networking giant Cisco Systems to Hindustan Petroleum, a large India-based oil supplier — are using the power of organizational conversation to drive their company forward.


I love this article! Why? Because it reframes leadership, organizational change, and employee engagement as a conversation. Finally!


The authors don't directly mention storytelling, but if you are going to have a meaningful conversation, you know that storytelling is going to be a part of it.


Actually, promoting conversational storytelling is what I've practiced for years in my org development work. And it's a natural for anyone connected into business storytelling.


This notion fits perfectly with the emerging recognition that stories -- and stories told in conversation -- are the path to change, effective leadership, and engagement.


I like the research the authors shared, also. This article lays the foundation for where and how to engage in conversations/storytelling that make a difference. And don't forget to read the comments at the end of the post -- there's lots of good info there, too!


Enjoy this different perspective. 


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, May 30, 2012 6:53 PM
Hey thanks for re-scooping this Jan! Hugs to you. Hope you had a wonderful weekend at the Cape :))
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Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels

Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels | Just Story It Biz Storytelling | Scoop.it
Merely knowing what a charity does isn’t always enough to convince potential donors to lend financial support. Sometimes you have to know who the charity does it for, too.


Now how creative is this?!! I love that nonprofit Aspire uses an infographic to share a story, and also creates a very effective video story about their email campaign using the infographic.


The infographic is not about the organization, but about the people it serves.  Yeah! They got it right!


Enjoy this material. You too can do this! And I encourage you to do so. It is quite ingenious and it will gain you results.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Have a HEART – Part 2: Emotions, Stories, Biz Success

Have a HEART – Part 2: Emotions, Stories, Biz Success | Just Story It Biz Storytelling | Scoop.it

Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS in todays business world.
In part 1, I introduced the subject of emotions in business and why they’re becoming increasingly important in staging customer experiences and influencing buying decisions. I also shared some ground breaking research, conducted by Colin Shaw and his Company, Beyond Philosophy. That research revealed for the first time ever ”the empirical link between evoking certain emotions along the customer experience journey, and increasing and decreasing revenue”.


Wow -- what an information packed article on the importance of emotions in marketing, branding, customer experience and the link to effective storytelling.


As I work with clients on their biz stories, identifying, articulating, and consciously working with emotions in their content and marketing is challenging for them.


This article is going to be a huge assist in helping them (and you) figure it all out. There are plenty of examples and links to other resources so you will want to bookmark this article and keep digging into its material.

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StoryBranding Part II -- Your 'Why'

StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.


This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.


By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do? 


Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.


Because remember -- people don't buy the 'what', they buy the WHY.


Enjoy this video and if you haven't already, start figuring out your WHY!

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clarice's comment, May 21, 2012 10:18 AM
I really liked this video, Karen, thanks for discovering it. (I've tweeted it forward, too!)
Karen Dietz's comment, May 21, 2012 12:21 PM
Thanks Clarice! Glad you like it so much. Jim Signorelli is terrific. Have an awesome day :)
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Five Things Marketers Can Learn from the Meaning of Stories

Five Things Marketers Can Learn from the Meaning of Stories | Just Story It Biz Storytelling | Scoop.it
Stories are one of the most powerful tools in our communications arsenal.  Since the beginning of language, they continue to inspire, motivate, and engage...

 

I love this article because it focuses on the connection between stories, how stories create meaning, how customers are searching for meaning, and insights into using meaningful stories to create strong brands.

 

It's a quick but powerful read -- and it will get you thinking a bit differently about how your are working with your stories, or the opportunities you might be missing.


Via Jim Signorelli
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Beyond the "Like" Button: Digitally Addictive Storytelling and the Brain

Amy O'Leary, a news editor and multimedia producer for The New York Times, presents the final keynote address of the Narrative Arc conference. Her presentation, "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain," discusses the brain and its relationship to immediate news.


This is an amazing video that falls into the category of "making us smarter" about our work.


I am still digesting this presentation, which is about an hour long. But I'm fascinated by it -- and it explains so much about how/why social media and storytelling works so well together. And what is missing when the two don't work.  


In my book, the more we know the mechanics of how/why social media and storytelling works, the more command we have of our tools, and the greater success we can have.


So if you want to know why "like" buttons work and how to integrate storytelling into social media for outstanding results, then run -- don't walk -- to view this video!


Then for another interesting and fascinating twist, check out the next article on "The Universal Language of Story." The 2 videos together are a double whammy of "ah-hah's" and inspiration.

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Karen Dietz's comment, May 2, 2012 12:11 PM
Thanks for rescooping this! Have a great week :)
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Storytelling Scales Up Change in Business | World Appreciative Inquiry Conference 2012

Storytelling Scales Up Change in Business | World Appreciative Inquiry Conference 2012 | Just Story It Biz Storytelling | Scoop.it

Since 2003, Brazil has had a yearly conference where business people gather and share stories about how they succeed in creating benefits for society and their business.


What a great article to charge up your week!


This article updates us about what has happened to companies since sharing their stories with each other at a conference in 2003.


What happened? After telling and hearing stories, the companies scaled up their social efforts.


As the author says, "The companies told us that after the conference, they generated new and interesting partnerships, and even a whole new way of building these partnerships. They also reported an impact on the growth of their business. And it was definitely clear that presenting at the conference propelled more positive exchange and dissemination of their good practices.”


Now that's the power of business storytelling!


I also like this quote from the article: "It is clear that storytelling can scale up change in business and society. Through stories, we can connect business interests to societal issues. There are lots of opportunities out there. It is like Peter Drucker said: 'Every single social and global issue we face is a business opportunity in disguise'."


So how are you going to use your stories this week to build partnerships in your business, and link your work to societal needs?


There are big opportunities out there to share your stories, grow your business, and do some good :)

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How Asking “Why” Helps Us Get to Our Larger Biz Story

How Asking “Why” Helps Us Get to Our Larger Biz Story | Just Story It Biz Storytelling | Scoop.it
Asking 'why?' is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of 'why' our customers care about us.


People by the 'why' not the 'what.'


So what are your 'why's'? You know: the number of why's your customers purchase your product or service, or engage with your nonprofit.


That is what this article is about -- asking yourself 5 why questions to get at the larger story of your business you are trying to share.


There's more than one way to skin a cat -- and here is another technique to help you focus on undetsanding & then sharing the 'why' in your biz stories.


Let me know what you come up with!


Many thanks for friend and curating buddy Jan Gordon @janlgordon for finding this article and sharing it with me! Check out her Content Creation, Social Media & Beyond Scoop.it!

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Karen Dietz's comment, April 22, 2012 9:26 AM
Thanks Cyndee! Have a wonderful Sunday :)
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Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design

Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design | Just Story It Biz Storytelling | Scoop.it
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.


Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.


Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.


Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.


This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.

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Rowan Norrie's comment, April 19, 2012 12:06 AM
What a great article, Karen! Thanks for sharing.
Karen Dietz's comment, April 19, 2012 9:40 AM
Many thanks Hans!
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What Leaders Should Learn from Fiction Writers

What Leaders Should Learn from Fiction Writers | Just Story It Biz Storytelling | Scoop.it
Managing employees has a lot more in common with the way writers develop fiction characters than you might have thought.


Now here's an interesting article! Basically it encourages leaders to ask the same questions regarding their employees as writers do when developing characters.


Why? Because employee engagement is at an all-time low according to the articles I regularly scan. Perhaps following the advice here will help leaders connect.


What's the best way to connect with staff? Through conversational story sharing.


Don't you just love cross-fertilization?!


Anyway, the article makes great points about reflecting on employee wants, obstacles, and what the leaders's role is in helping them.


And of course, the critical skills of listening, and then coaching.


Reflection, and both the asking of questions and listening, requires leaders take time out for all three -- and that is tough to do, no question. But if you can, you may be amazed with the results!

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Karen Dietz's comment, April 12, 2012 7:05 AM
Thank you Heiko for re-scooping this! I like the content you put together :)
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Emotions – building blocks of life

Emotions – building blocks of life | Just Story It Biz Storytelling | Scoop.it

Emotions are the most important ingredients for narrative storytelling. They are the driving factor for every human action – use them wisely and you can create believable and appealing characters that touch your audience. In this article we will have a look at what emotions are and why they are so important for every story.

 

Thanks Gregg Morris @greggvm for curating this article!

 

Here's what I love about it -- it takes this complicated topic and simplifies it to beautifully convey the essense of why bringing emotions into your stories is critical, and easy ways to think about it. Once you read this article, you will have the building blocks to confidently bring emotions into your business storytelling.

 

Enjoy reading about this critical storytelling skill.


Via Gregg Morris
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Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company

Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company | Just Story It Biz Storytelling | Scoop.it

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.


Here's what I like about this article: as the author says, "For some, telling your story is an uncomfortable experience. I know I've always strived to keep my personal and professional lives somewhat separate, believing that few really care about where I grew up, how I grew up, and what drives me to succeed in business today...Nonetheless, it's fair to say that in an increasingly wired world, where first encounters are often online, a little personality can go a long way. A great story? Even better."


The author then goes on to share 3 tips for finding and sharing your story.


Almost every client I work with initially resists sharing their personal business story. They claim "It's not about me!"  Ha ha. Your business is all about you. They get over it, and we go on. It takes skill to do this well, but they do master it.


So if you have ever had the same feelings, read this article and start getting more comfortable sharing your personal business stories.


There's debate about the superficiality of personal branding. What works in my book is authenticity. If authenticity is satisfied, you are doing well.

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Saving the World with Simple Pictures: Visual Storytelling

Saving the World with Simple Pictures: Visual Storytelling | Just Story It Biz Storytelling | Scoop.it

"Creativity under constraint, sound judgment in uncertain environments, rigorous thinking amid complex ideas -- these are the skills taught by the arts. Dan Roam contends that these skills are needed more than ever in business and politics."


Love love love this video by Dan Roam! Here he eloquently explains how simple pictures can save the world. It is visual storytelling at its finest.


Storytelling is very powerful for sparking change. Visual storytelling is equally as powerful


Learn more about this -- and you too can become a visual storyteller! Dan points the way.

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Just Story It - The Best Ever Biz Story Book List For You

Just Story It - The Best Ever Biz Story Book List For You | Just Story It Biz Storytelling | Scoop.it

I have finally added a list of my favorite biz story books to my website that you can now access and explore yourself. There are 26 all total!


These books are the best I've found that will help you build practical storytelling skills, and make us all smarter about business narratives. I've added little reviews for each book explaining why I like it.


The books include everything from conducting narrative research within organizations, how leaders can use storytelling, stories in marketing/branding, how to use stories for change and transformation, and using stories for break-through communication.


The books include many business examples, processes, and how-to steps. I hope they prove useful for you. Enjoy!


PS -- and let me know if you have recommendations!

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Cyndee Haydon www.SandbarsToSunsets.com's comment, March 11, 2012 12:39 AM
Karen I was going to say "The Story Factor" - my favorite book of the last 5 years - great stuff in there that has helped our business & blog - thanks, Cyndee
Karen Dietz's comment, March 11, 2012 6:17 PM
Thank you for re-scooping this Stephane! Have a wonderful week :)
Karen Dietz's comment, March 11, 2012 6:18 PM
Thank you Gimli! Have a wonderful week :)
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Business Sense: Storytelling--The Secret Key to Leadership

Business Sense: Storytelling--The Secret Key to Leadership | Just Story It Biz Storytelling | Scoop.it
When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn't just better than the other tools. It's the only thing that works. The basics of leadership storytelling was the topic of my talk at ...


Love this video really hammering home the message that the heart of leadership is all about storytelling from my colleague Steven Denning.


In the video he notes that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive. And he describes the four main characteristics of leadership stories that do work.


Go watch this video now and up your leadership game!

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Karen Dietz's comment, March 11, 2012 6:18 PM
Thank you again Gimli :)
Karen Dietz's comment, March 11, 2012 6:24 PM
Thanks Richard!
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Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference

Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference | Just Story It Biz Storytelling | Scoop.it
Actually, these are best leveraged together---big data and powerful analytics have deep meaning when positioned in the context of powerful stories. Stories give people a context in which to position the analysis provided by the data.


This is a really nice article about how well data and stories work together.


The only piece I would add is this: share your stories first, and then support them with data.  Most often people go for the data first, and then maybe share a story.


So do the reverse and you won't put people to sleep or have them looking at you with a quizzicle eye wondering, "And what does this data mean?"


Story is the meaning-making part of the equation. Data is the sense-making part.


Enjoy!

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Change: Viral Business Transformation Through Stories

Change: Viral Business Transformation Through Stories | Just Story It Biz Storytelling | Scoop.it
There are countless books, articles and papers on change and transformation management. Common for most of them is that their underlying premise is one of top-down management control. I have now come across an entirely different approach.


Change is in the air and oh, how I love this article about a newer model for getting organizational change done -- Viral Change!


When a company starts working with stories, it requires re-thinking current models because the dynamics of storytelling (i.e memory, simulation, conversation, listening, sharing, ethics, etc.) demand different models and implementation strategies. 


This article very clearly spells out why most org change efforts fail, and the different thinking/models that we need in order to be successful.  That is because stories are key to change success but they won't work as well in our current approaches.


The author discusses the 1) two worlds of change management, 2) a change model focused on behaviors, 3) selecting change agents, and 4) using storytelling.


There is a book cited "Homo Imitans" by Dr. Herrero Leandro -- looks like I'm ordering a new addition to my library!

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Karen Dietz's comment, March 1, 2012 8:41 AM
Thank you for re-scooping the article! Have a great weekend coming up :)
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Create an Effective Presentation

Create an Effective Presentation | Just Story It Biz Storytelling | Scoop.it
Nick Morgan, CEO of Public Words, explains five key steps to engage any audience....


Wow -- what a great, simple, full of how-to tips 3 minute video on creating a great presentation.


Everyone has trouble with presentations. But if you follow Nick's steps, many of your challenges will be solved. I really like the 5 story categories he shares and his translation of those stories into business themes. Makes tons of sense.


Of course I like that he leads with 'Tell a story." I repeatedly find that when a speaker can tell a story, then issues of body language, expressions, tension, and fear of forgetting what he/she wants to say all lessen or disappear


So start there and follow the rest of the tips for a winning presentation.

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Karen Dietz's comment, February 25, 2012 1:00 PM
Thank you for sharing this!
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John Hagel: Resolving the Trust Paradox [re: biz stories]

John Hagel: Resolving the Trust Paradox [re: biz stories] | Just Story It Biz Storytelling | Scoop.it
I love paradox, as anyone can tell from the name of the research center that I run with John Seely Brown in Silicon Valley – the Center for the Edge. Paradox is basically a puzzle, often juxtaposing two elements that...


This post by John Hagel goes under the category of "Thinking better about biz storytelling."


Sharing stories builds trust. This is a wonderful thing. But as John shares, it's a double-edge sword. Here's the paradox the author discusses: "In a nutshell, here’s the paradox. Everyone thinks that trust is important. Yet, at the same time, trust in individuals and institutions is eroding."


What does this mean to you as you share your business stories? "It turns out that the very practices that helped us to build trust in the past are now contributing to the erosion of trust," says Hagel.


He then discusses new approaches to building trust: vulnerability, will, being forward-looking, and others.


This article is a must read to be able to respond to today's always shifting business landscape. And so can more consciously work with your stories to keep you successful.

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Karen Dietz's comment, February 24, 2012 5:44 PM
Yeah, he is one of my favorites too! Have a great weekend Jan :)
Karen Dietz's comment, February 24, 2012 5:47 PM
Thanks for re-scooping this Jan! Glad you liked it. Cheers :)
Karen Dietz's comment, February 26, 2012 8:08 PM
Thanks for re-scooping this Susan! Have a wonderful week :)
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The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger

The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger | Just Story It Biz Storytelling | Scoop.it
What can a once-obscure period television drama teach us about effective writing, content marketing, and engagement online? Turns out, just about everything ...


What a creative post! And I like the 4 points the author makes about crafting  your business stories for maximum impact:

  1. Build your story around real people/characters
  2. Include a compelling problem (high stakes)
  3. Add drama (contrast, truisms, conflict, etc.)
  4. Present new possibilities


The author does a great job in giving you specific business examples (sales letters, landing pages, and the like) for the 4 points above.


Enjoy this innovative twist on marketing and business narratives.

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Leadership as Narrative: Idea #1… We’re All Artists

Leadership as Narrative: Idea #1… We’re All Artists | Just Story It Biz Storytelling | Scoop.it
A few weeks ago I read the criticism that flew at the UK Labour leader from within his own party for his coming up short on energy, strategy and narrative.

As a lifelong student of leadership I...


Love this post for 2 reasons: 1) it is framing leadership as art) in a way that is uncommon, but fundamentally true; and 2) that leadership is all about narratives.


Leadership as art is not a new idea, but you certainly do not hear about it often enough. And then linking leadershp to both art and narrative is critical piece.


The author helps us reframe our work from 'manager', 'businss owner', 'executive', to artist: "someone who creates things that move people."


Brilliant. "If you’re someone looking to influence and you get that you’re creating a story that inspires, confuses or bores, then can you get started in building a narrative that is compelling..."


Go grab the rest of the insights in this article and validate your artistry!  Then read the authors next article on Leadership as narrative: Idea #2 – Don’t just tell stories, build a narrative  http://muchclearer.wordpress.com/2012/02/07/dont-just-tell-stories/ It's a gem too!

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The Secret Structure of Great Talks: Nancy Duarte

The Secret Structure of Great Talks: Nancy Duarte | Just Story It Biz Storytelling | Scoop.it
From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. At TEDxEast, Nancy Duarte draws lessons on how to make a powerful call-to-action.


Go watch this video on story structure and getting your ideas across now.  It is not to be missed.


We all have great, amazing, fantastic ideas -- some that could change the world.


Not knowing how to communicate these ideas robs the world. 


I can't tell you how many opportunities have been lost because business owners and executives could not tell a compelling story to enroll people in their vision.


Nancy Duarte provides the structure for how to tell a compelling story to communicate your ideas. Watch the video and start using her advice now.

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hzwicker's comment, February 8, 2012 7:04 AM
Where is the link to the video?
Karen Dietz's comment, February 8, 2012 12:17 PM
Hi hzwicker -- just click on the title of the article (in blue) and it will take you to the video. Thanks for asking! Let me know if you have any other questions. Karen
Karen Dietz's comment, April 11, 2012 3:10 PM
Thanks for re-scooping this Gary! Enjoy the rest of your week :)
Curated by Karen Dietz
Story as a path to transformative leadership and business success.