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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
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Starry Night (interactive animation) Arts

A try to visualize the flow of the famous painting "Starry Night" of Vincent Van Gogh. The user can interact with the animation. Also, the sound responds to the flow. Made with openframeworks.

 

This is just for your Friday Fun! We all need creative breaks and when I discovered this gem I just had to share :)

 

This 4 minute video is awesome. The animation and music is beautiful. And then half-way through it gets even better.

 

Don't miss this treat. Take a break, sit back, and enjoy the show! You'll be glad you did :)


Via amleto picerno , Progetto de', juandoming
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The Art of Customer Storytelling | Centerline Digital

Every company has customer stories to tell. Some don’t know they have them, some don’t tell them well while others miss the mark by using them to carry marketing too overtly.

 

I like the focus of this SlideShare piece because it distinguishes between a customer story platform and other customer contact models. And it makes the case for having a customer story platform very well.  So I think you will receive lots of good insights here.

 

But this is what disturbs me about it: 

  1. There is no understanding about the power of story sharing -- which is a dynamic inherent in storytelling. Story sharing is all about engaging with your customer in an ongoing story swap about you and them. If you go after customer stories, then you have to add this into the equation and internal company conversation if you want to get the highest value from your story activities that continues to spiral upward. Otherwise you head into issue #2:
  2. The tone of this piece is heading into the realm of exploitation. A customer is viewed here as a commodity, and so is that customer's story. But whose story is it anyway??! The tone here is "Let me extract a story from you and then push my message to the world using you." Ugh!! This leads us into issue #3:
  3. Ethics. Nowhere in this piece is there a discussion of story ethics -- permissions, ownership, shareability rights, over-storying, editorialism, transperancy, and the like. In the happy world of the 'storytelling bandwagon' these thorny issues -- and the dark side of storytelling -- are being ignored. At a company's peril, I might add because ignoring these means eventually breaking the covenant of trust/credibility/authenticity that you create with your customers through stories. Which leads us into issue #4:
  4. Lack of training. This piece is pretty comprehensive in its treatment of customer storytelling. However, they make a big point about the story evoking process being important, but never really giving anyone guidelines for it. Learning how to evoke stories is critical because how you do it will depend on if you get data, description, narrative, or an actual story. So if you are going to work in business storytelling/ what training do you need? Story listening, story evoking, story crafting, story tools, story ethics, story dissemination, story dynamics, and story applications.


Oh, and I can't stand it that at the end of this SlideShare, you can't get out of the contact screen (give us your name & email) without reloading the page. Sigh.

 

So take what you can from this piece (whose focus I really like), understand the critical missing compotents, and then go round out your knowledge.


Via Gregg Morris, Kim Zinke (aka Gimli Goose)
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Sales Advice: Fix Your Storytelling + My Tips

Sales Advice: Fix Your Storytelling + My Tips | Just Story It Biz Storytelling | Scoop.it
You've already spent time perfecting your questioning and listening skills. But how good is your storytelling?


This article is short, sweet and to the point: if you want more sales, tell stories. But not just any stories -- good stories!


So what makes a good story? The points made in this post: pain & gain, characters, obstacles, and a key point for each story.


I don't agree with the conclusion at the end that it is hard to tell if storytelling is working with your prospects.  Just look in their eyes -- if you are telling your biz stories well, they are connected and engaged. If that's not happening, then go fix your stories.


Here's where sales people stop: only contacting prospects 2 or 3 times when in reality it can take as many as 10 'touches' to get the sale. So don't give up! Keep telling those stories!


Now what kinds of stories do sales people need to tell? The obvious ones are those where customers have had successes with your products/services. But those stories are just the tip of the iceberg and will get old fast. Here are a few others you need to share:

  1. How your business got started
  2. What your passion and commitment is to the business
  3. Mistakes that have been made and how you've recovered
  4. Cautionary tales of propects who've waited too long


But here's the real secret to using stories in sales: asking for and listening FIRST to the stories of your prospects. Asking them for their stories.


Enjoy the article, get busy with your storytelling, and enjoy the uptick in sales :)

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Telling your organisational story

Telling your organisational story | Just Story It Biz Storytelling | Scoop.it
Internal Communications can be defined in a number of ways; but the primary objective of the function should be to share your organisational narrative with employees, and facilitate and encourage c...


I like this article about internal organizational story sharing because it is all about focusing on listening to, and validating, the voices of your staff. So often companies forget that organizational storytelling is not just simply telling your story to the outside world. It is also about carefully nurturing, crafting, and sharing the stories being told within your organization.


There are good insights and tips in this article that will give you solid ideas of what you can do to get started immediately.

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Why Relationship Marketing is Important for Businesses

Why Relationship Marketing is Important for Businesses | Just Story It Biz Storytelling | Scoop.it
In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.Mari shares how rel (Businesses need #listening skills!


Biz story telling is all about relationship marketing. In this 8 minute video, learn more about relationship marketing in today's technology climate and gain great tips for how to do this more to gain more business. The video is with relationship marketing expert and fellow San Diego resident Mari Smith.


Enjoy!

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Saving the World with Simple Pictures: Visual Storytelling

Saving the World with Simple Pictures: Visual Storytelling | Just Story It Biz Storytelling | Scoop.it

"Creativity under constraint, sound judgment in uncertain environments, rigorous thinking amid complex ideas -- these are the skills taught by the arts. Dan Roam contends that these skills are needed more than ever in business and politics."


Love love love this video by Dan Roam! Here he eloquently explains how simple pictures can save the world. It is visual storytelling at its finest.


Storytelling is very powerful for sparking change. Visual storytelling is equally as powerful


Learn more about this -- and you too can become a visual storyteller! Dan points the way.

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Awesome! Making Memories [Stories] and Motivating Loyalty

Awesome! Making Memories [Stories] and Motivating Loyalty | Just Story It Biz Storytelling | Scoop.it
This simple, true story of an encounter that Barbara Glanz had at one of her speaking engagements defines what good customer service means.


Love love love this video! In and of itself it is fabulous and I know you will thoroughly enjoy this 3.38 min. story that is both profound and touching.


And the message is all about storytelling. When a story practitioner advises a client to craft stories people can share about them, what they are REALLY saying is, "create memories/memorable experiences for people." From those memorable experiences and memories stories will flow -- which they will share and share and share.


Go watch the video. Think about the message. And start asking/answering the question, "How can I create memories/memorable experiences with my customers that they will then share as stories?"

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Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual

Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual | Just Story It Biz Storytelling | Scoop.it
The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy.  The questions that the narrative designer or transmedia storyteller asks herself are: What social...


While this article is maybe a bit overbuilt for our common business stories that we craft and share, the questions posed here are dynamite.


Almost all of our business stories should be designed to move people to action.  That's the difference between Hollywood stories and business/nonprofit/social cause stories.


This article walks you through the essential questions you need to be asking yourself as you craft your business stories.  And gives some great diagrams to illustrate the story dynamics & engagement process.


Some of the other diagrams about creating an entire story world for transmedia storytelling could also be useful. It just depends on how you want to strategically design and use your stories.


So there are insights to be gleaned from this article on several different levels.  Enjoy!

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Rowan Norrie's comment, February 2, 2012 1:50 AM
Great article Karen! Lining up some ideas for my own storytelling and will look to using this.
Karen Dietz's comment, February 2, 2012 8:00 AM
Glad you like it! Yes, I am doing the same as I rework my website. May your stories continue to build your business, while having fun in the process!
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Storytelling in Business (1) - It's All About Engagement...

Storytelling in Business (1) - It's All About Engagement... | Just Story It Biz Storytelling | Scoop.it

I remember some years ago mentioning to a friend of mine that I believed storytelling was an important art for business and that it was an area in which I intended to specialise: in my naivety, I was a bit taken aback when his reaction was to ask “what’s the point of that then?"


Been there! And I love how this author Jim Pirrie answers his friend.


He goes on to say, "If we can re-learn how to engage with our colleagues and economy as communities, and engage with the myths that underlie them, then people will engage with us. And when people engage with each other - when people turn up as individuals and show that they care - then extraordinary things can start to happen in communities. New stories start to emerge and new outcomes become possible."


Get the skinny on engagement -- employee or customer -- with this article and how/why storytelling is the key.

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Neuroscience Proves Why Your [Nonprofit] Stories Move Supporters To Action @johnhaydon

Neuroscience Proves Why Your [Nonprofit] Stories Move Supporters To Action @johnhaydon | Just Story It Biz Storytelling | Scoop.it

"In your brain, you have neurons called “mirror” neurons. These brain cells are essentially the “soft-wiring” behind empathy. It’s why you feel sadness when a friend is struggling, and happy when they overcome an obstacle. You experience their ups and downs as if they are yours.


This video explains more about the science behind empathy. You’ll learn why stories work better than stats in your online (and offline) appeals. You’ll learn why pictures elicite a strong emotional response than text."


Don't let the title fool you -- even though this is slanted to non-profits, we all need to know this information.


By watching this video (which takes very complex notions and breaks them down into simple-to-understand chunks), you will learn a alot about empathy. I quibble with a few points, but overall it's a good synopsis.


What is the connection to story?  Well, by sharing a story you connect with your audience through empathy.  So the more you understand about how and why empathy works, the more you will master business storytelling. 


Enjoy the video and let me know what you think!

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How to Give a Gift of Emotionally Engaging Content | Content Marketing Institute

How to Give a Gift of Emotionally Engaging Content | Content Marketing Institute | Just Story It Biz Storytelling | Scoop.it
Here are some tips for creating and distributing your content as an emotionally engaging story.


Way to go Raf! The author of this article, Raf Stevens, really spells it out for us here -- how to create emotionally engaging content with storytelling.


What I particularly like about this article are the questions the author asks us to help us create better, more engaging business stories.  


And he shows us how he engages fans in other ways.


There is lots of good material here with practical tips and how-tos for us all.

...

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The Power of Storytelling – Takeaways from Social Media for Nonprofits in Atlanta

The Power of Storytelling – Takeaways from Social Media for Nonprofits in Atlanta | Just Story It Biz Storytelling | Scoop.it

"The Global Soap Project is a small non-profit that began in 2009 with a beautifully simple concept: collect a portion of the 2.6 million bars of partially used soap disposed of every day by U.S. hotels, reprocess it into new bars and distribute it to people left vulnerable to disease due to lack of proper hygiene and sanitation supplies."


Well, that's is just the start of the story.  What I love about this post is the realization that "Moving the story from HOW to WHY is critical."


The beginning of the story above is all about the HOW.  But once you move the story to the WHY (what life is like without having soap), the world opens up and readers engage.


So true, so true.  There is more here.  Read the rest of the article for for insights and inspiration from storytelling in the non-profit world that we can also use in for-profit businesses.

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3 Powerful Game Dynamics That Create Brand Superfans | Fast Company

3 Powerful Game Dynamics That Create Brand Superfans | Fast Company | Just Story It Biz Storytelling | Scoop.it
Game dynamics can be used for everything from making school less awful to making people less lazy. (Yes, I’m talking to you: Put down the donut and pick up the Nike Plus!


What does this have to do with biz storytelling?  A lot actually.


First, understand that listening to and sharing stories is a form of deep play -- it's fun and enjoyable and completely engaging if done well.


Gaming is also deep play -- it's fun and enjoyable and completely engaging if done well.


Often in business we create our stories, slap them on our website or bring them into our presentations.  Often that is enough to keep the pipeline of prospects flowing.


But in today's competitive marketplace, what can you add to keep your competitive edge, engage customers even more, and generate raving fans?


Adding gaming dynamics to the mix.  Read this article for 3 simple types of gaming dynamics you can add to your storytelling & marketing for a winning mix.  


And read the previous article on linking ads to storytelling for great content.  Reviewing both together should give you a wealth of creative ideas for your marketing next steps.

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Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design

Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design | Just Story It Biz Storytelling | Scoop.it
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.


Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.


Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.


Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.


This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.

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Rowan Norrie's comment, April 19, 2012 12:06 AM
What a great article, Karen! Thanks for sharing.
Karen Dietz's comment, April 19, 2012 9:40 AM
Many thanks Hans!
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What Leaders Should Learn from Fiction Writers

What Leaders Should Learn from Fiction Writers | Just Story It Biz Storytelling | Scoop.it
Managing employees has a lot more in common with the way writers develop fiction characters than you might have thought.


Now here's an interesting article! Basically it encourages leaders to ask the same questions regarding their employees as writers do when developing characters.


Why? Because employee engagement is at an all-time low according to the articles I regularly scan. Perhaps following the advice here will help leaders connect.


What's the best way to connect with staff? Through conversational story sharing.


Don't you just love cross-fertilization?!


Anyway, the article makes great points about reflecting on employee wants, obstacles, and what the leaders's role is in helping them.


And of course, the critical skills of listening, and then coaching.


Reflection, and both the asking of questions and listening, requires leaders take time out for all three -- and that is tough to do, no question. But if you can, you may be amazed with the results!

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Karen Dietz's comment, April 12, 2012 7:05 AM
Thank you Heiko for re-scooping this! I like the content you put together :)
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Emotions – building blocks of life

Emotions – building blocks of life | Just Story It Biz Storytelling | Scoop.it

Emotions are the most important ingredients for narrative storytelling. They are the driving factor for every human action – use them wisely and you can create believable and appealing characters that touch your audience. In this article we will have a look at what emotions are and why they are so important for every story.

 

Thanks Gregg Morris @greggvm for curating this article!

 

Here's what I love about it -- it takes this complicated topic and simplifies it to beautifully convey the essense of why bringing emotions into your stories is critical, and easy ways to think about it. Once you read this article, you will have the building blocks to confidently bring emotions into your business storytelling.

 

Enjoy reading about this critical storytelling skill.


Via Gregg Morris
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Telling the Story in Your Organization

Telling the Story in Your Organization | Just Story It Biz Storytelling | Scoop.it
How can you increase the storytelling culture within your organization? Here are 11 tips to help you and others in telling the story.


Stuck for ideas about where to find stories in your organization? Looking for concrete practical advice for how to support storytelling within your company?


Then you are going to love these quick easy tips to get you started!

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Karen Dietz's comment, March 26, 2012 8:08 PM
Thank you for re-scooping this article Dennis! Have a great week :)
Ken Morrison's comment, March 27, 2012 2:37 AM
Hi Karen.
Wow! Scoop.it score of 91! I have my students starting their 10-week scoop.it project this week. If you you have a few sentences of advice, I would be glad to pass it on to them.
Best wishes.
Ken
Karen Dietz's comment, March 27, 2012 9:58 AM
Hi Ken! Yep, pretty proud of that score :) Here's my advice -- write reviews and add tags. Both are invaluable and make the distinction between an 'aggregator' of information and a curator who carefully selects, reviews, comments, and catalogs the articles to create a meaningful context for readers. Sounds like a fun class! Looking forward to hearing more about it.
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5 Reasons You Need to Meet in Person (hint: to share stories!)

5 Reasons You Need to Meet in Person (hint: to share stories!) | Just Story It Biz Storytelling | Scoop.it
My clients are just like yours: They want to Skype, email and text. But here's why you still need face time.


This article is indirectly about story sharing, yet it is a terrific reminder in this age of texting and Skypeing that meeting in person is invaluable and still the richest communication channel we have.


Want to make an impression? What to gain understanding about your prospect or customer on multiple levels? Want to reach a depth of relationship with them? Want to hear their stories and have an opportunity to share yours in more meaningful ways? (That's the tip I would add to make the list 6 in number.)


Then carve out time to meet in person. Take the 5 reasons listed here to heart and gain more business! 

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Karen Dietz's comment, March 28, 2012 7:17 AM
Thank you for re-scooping this Kathy! Hope your day is awesome :)
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Social Networking Personas: Who Are Your Customers?

Social Networking Personas: Who Are Your Customers? | Just Story It Biz Storytelling | Scoop.it
"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and busi...


Personas are a great tool for helping you craft your biz stories and connecting more effectively with your customers.


Personas are basically little stories you create about your main customer types (with lots of pics!).  


This article shares 4 social networking Personas and how they interact on line. With this information you can start crafting your stories to connect with the Personas that fit best with your business.


Oh, and by the way -- which Persona are you? I'm the Professional I think :) 


As the author says, "Take a few minutes to review the full whitepaper (it’s free!) Think about your customers and which of the four types suits them best. Then, take a look at your social media posts over the last few weeks. Are you speaking to your audience? If not, it’s time for a new plan."


But before you do that, also check out Carol Pearson's book "The Hero & The Outlaw" (http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_5?s=books&ie=UTF8&qid=1331399222&sr=1-5) which is all about how to identify and use specific archetypes of your customers and how to shape your marketing content and stories towards them.


Thank you to fellow curator Namita Patel for finding and sharing this article! Check out her content at http://www.scoop.it/t/social-media-mashup 

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Karen Dietz's comment, March 11, 2012 7:18 PM
Thanks for re-scooping this! Have a great week :)
Karen Dietz's comment, March 12, 2012 8:15 AM
Thanks for re-scooping this Debra! Have an awesome week :)
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Marketing - It’s All About Storytelling and Emotions

Marketing - It’s All About Storytelling and Emotions | Just Story It Biz Storytelling | Scoop.it
The best way to unite an idea with an emotion is by using storytelling.


Imbuing your business story with emotion is one of the keys to creating compelling content or presentations. And this article highlights this story element and why it makes sense in our business stories.


Emotion ranks as one of my top 3 elements that every story needs. The other two are contrast and sensory material (see, hear, touch, taste, smell). When you add these elements to a story arc that includes a problem + resolution, you've got a winning combination.


Enjoy reading this article for additional insights into the power of emotion in business stories, marketing and branding.


I like the quotes, too!

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Storytelling Is Overlooked in Workplace Design - Forbes

Storytelling Is Overlooked in Workplace Design - Forbes | Just Story It Biz Storytelling | Scoop.it

By now you’ve surely gotten the memo: Storytelling is 'it' in business and communication today. But places can, and do, tell stories, too."


This is a great article because it is one of those pieces that continues to expand our notion of storytelling and how to apply its principles for more meaningful and richer experiences in our lives.


In this case, how story dynamics shape our physical environment.  I know I've talked about this before and curated at least one other article about this.  As one trained in researching and analyzing built environments (vernacular architecture and cultural landscapes), I've known for decades how our mental and social constructs show up as expressions in the buildings and spaces around us.


If we are hard-wired for stories, think in stories, and language in stories, then it makes perfect sense that we build storied environments.  Walt Disney knew this and consciously designed his themepark as storied spaces that we move through.  The best architects and city/landscape designers know this.  Yet all too often we are confronted with buildings and landscapes with no soul.  That's a major bummer because those places/spaces do not enliven us, but diminish us in some way.


OK -- off my soap box.  Read this short but meaty article about storytelling and workplace design.  Then cross your fingers people start paying attention and start designing different kinds of spaces for us!

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Story(telling), (selling) or (positioning)?

Story(telling), (selling) or (positioning)? | Just Story It Biz Storytelling | Scoop.it

To get the story right – to bring your baby to life – you have to understand two things:

1. What “they” care about

2. That complete storytelling isn’t just telling – it’s selling and positioning too.


I really like this post.  It's not directly about crafting stories, but it sure is effectively talking about what needs to happen BEFORE you tell a story.  And that's determining who your audience is, what they want to hear, and then figuring out the key message.


The brilliance here is the author showing us the difference between telling, selling, and positioning. He gives charts and concrete examples to drive the points home. This is critical knowledge to know, and work to do, before you share your stories.  If you do this work up front as part of your story crafting, you will get far better results with customer engagement, loyalty and sales!

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“The Ordinary Girl”: Taylor Swift and the Phenomenal Power of Story

“The Ordinary Girl”: Taylor Swift and the Phenomenal Power of Story | Just Story It Biz Storytelling | Scoop.it

"What our customers want more than anything else is a sense of intimacy, a personal connection with you and your product or service. And how do we do that? Through telling our story. Story, you realize, is not just a verbal event; it's a whole framework of identity -- including your service or product, your unique message, visual images, and supporting actions."


Yeah! Author Julie Bruce really gets it! This article is great because Juliet clearly articluates how country music singer Taylor Swift uses the power of story to be authentic and build a loyal following.


This is a fabulous how-to articule using Swift as an example. The author deconstructs how Swift makes story work for her, and gives you tips for taking action.  It is well written, with terrific points that will generate ideas for your own business.

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julietbrucephd's comment, January 7, 2012 10:51 AM
Thank you very much for finding my blog, Karen.
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Andrew Slack - The Strength Of A Story (an amazing & inspiring video)

Andrew Slack is creator, co-founder, and Executive Director of the Harry Potter Alliance which takes a creative approach to activism by mobilizing thousands ...

 

This is another of my run, don't walk to watch this video suggetsions.  For inspiration about storytelling, social good, business, imagining a better world, and realizing our dreams -- then this video is for you.

 

This is your potential in sharing your business stories.  Being in business can get hard at times.  Whenever you feel discouraged or are wondering if your stories could possibly make a difference, then watch this video and keep it handy.  You will be glad you did.


Thank you Gregg Morris @greggvm for finding and sharing this!


Via Gregg Morris
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Brand and Social Storytelling: Back-stories!

Brand and Social Storytelling: Back-stories! | Just Story It Biz Storytelling | Scoop.it
In a sense, to be respected & admired you don't need history as long as you have a "story" http://t.co/YIVpVJYx #branding #marketing...


Well now, here's a thought: "...maybe instead of thinking about your story differs from the competition, think about how your brand story reflects your effort and how that it turn will inspire the consumer to make an effort and in turn elevate their personal story."


This is quite a unique post because the author spends time on the all powerful back-story and its effect on consumers. She gives great examples of how consumer's backstories of your products create more customers who just got to have what you sell.


The article is geared more toward products but could easily be adapted to services (instead of long lines of customers waiting for your fresh baked bread, think of a long waiting list of customers for your servicesthat you are scheduling into next year).


Grab these insights and start working with these different kinds of backstories!

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