Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Conversation Starter: How Intimate Are You? (Hint: Story Sharing)

Conversation Starter: How Intimate Are You? (Hint: Story Sharing) | Just Story It! Biz Storytelling | Scoop.it
The root cause of organizational dysfunction is often distance — the distance between leaders who communicate in a top-down fashion and employees who develop a sense of estrangement from those leaders.


Here is a quick read with some powerful points to make: leaders fall short as communicators, yet following these tips will help set leaders on the right path to connecting, engaging with, and moving people.


Now that sounds pretty one-sided but here's the truth that this article also conveys -- if you follow the author's advice, you will be just as changed by the stories you hear as by the stories you tell.


That's where the magic of stories lay -- within the story sharing. If you use the principles in this article (listening more & better, small groups, show trust, authenticity), you will close that leadership gap and be as deeply affected by the process as your ability to deeply affect others.


Hmmmm -- now that's something to think about! Are you game?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Danger of a Single Story

The Danger of a Single Story | Just Story It! Biz Storytelling | Scoop.it

Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.


OMG -- what an amazing video! It is about 12 minutes long -- and eloquent plus thought-provoking. It is inspiring and heartfelt. I know this will feed you well.


Here is how to view it through the lense of small business, enterprises, non-profit work, or social cause entrepreneurship:

  • There is not one story, but multiple stories of different people that together create or organization -- whether you are a sole proprietor, nonprofit or a multinational corporation. You would think that is obvious, but I can't tell you how frequently people come to me for their 'story' -- their one, defining story. But thinking that way is dangerous and extremely limiting -- and untimately not successful as this Chimamanda explains. There are your stories, stories of customers, stories of partners, stories of staff, stories of stakeholders, etc...


  • The tone of today's marketing/branding efforts reflects more the shallowness of story instead of its depth. Depth comes from the many stories, not the 'one'. We instead must engage with ALL the stories otherwise we rob people of their dignity, respect and humanity. That thievery does not create meaningful relationships -- and we are all in the age of relationship building/sustaining if you haven't figured that out yet. 


  • Over-storying happens all the time -- to silence different voices for the sake of efficiency. The result? Stereotypes that while true, are woefully incomplete. This ultimately creates an inability to reach and engage with more people/markets in your business.


  • Stories in organizations and public life can be used to dispossess and malign (our current political climate?) or to bring together and empower. There are dangers in storytelling -- yes, even in business -- and care must be taken so we hear and can operate from a balance of stories for the health and well-being of the organization.


In the end, your success in working with stories for engagement, connection and meaningful relationship is all about awareness, intent, and deep listening -- and getting really smart about the power of storytelling. Enjoy watching this video about the depth, richness, and beauty of storytelling that will help you truly engage with those around you.


As Chimamanda says at the end, reject the single story and regain a kind of paradise.


Many thanks to Gregg Morris who originally curated this for his Story and Narrative scoop.it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Forget about 'content management'--and focus on 'audience development': how stories help

Forget about 'content management'--and focus on 'audience development': how stories help | Just Story It! Biz Storytelling | Scoop.it

Forget about ‘content management’–and focus on ‘audience development’...


The basic premis of business storytelling is that by sharing your stories -- and listening to the stories of your customers/prospects in return -- you gain engagement, build loyalty, and increase sales.


Now here is another take on the same premise. While this article does not mention story sharing at all, it does help us re-think our marketing work so we can leverage our stories.


For example, the article says not to focus on creating or spending mountains of time on content management sytems. You know -- all the time you spend plotting, planning, organizing, tracking, analyzing, and making lists of business content to share with people.


Instead of growing content and content databases, focus on developing an audience and engaging with people. You do that folks through story sharing! This author suggests that creating an Audience Development System is the most important activity a business should be doing -- and is the wave of the future.


This still sounds pretty techie and geeky to me. But the author does make the point that a key component in an Audience Development System is talking individually with people. Thank heavens. That sounds like conversational storytelling to me.


In any event, there are some really great insights here that will help us think better about creating content (storytelling) for our business marketing, branding, and engagement efforts.


So start paying attention to developing your audience and putting systems in place to support that instead of just content management.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Changing the Conversation in Your Company [via stories]

Changing the Conversation in Your Company [via stories] | Just Story It! Biz Storytelling | Scoop.it

In our experience, it's rare for a diverse group of headstrong Executive Education participants from around the globe to agree on anything. Our research has shown that more and more leaders — from organizations that range from computer-networking giant Cisco Systems to Hindustan Petroleum, a large India-based oil supplier — are using the power of organizational conversation to drive their company forward.


I love this article! Why? Because it reframes leadership, organizational change, and employee engagement as a conversation. Finally!


The authors don't directly mention storytelling, but if you are going to have a meaningful conversation, you know that storytelling is going to be a part of it.


Actually, promoting conversational storytelling is what I've practiced for years in my org development work. And it's a natural for anyone connected into business storytelling.


This notion fits perfectly with the emerging recognition that stories -- and stories told in conversation -- are the path to change, effective leadership, and engagement.


I like the research the authors shared, also. This article lays the foundation for where and how to engage in conversations/storytelling that make a difference. And don't forget to read the comments at the end of the post -- there's lots of good info there, too!


Enjoy this different perspective. 


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, May 30, 2012 9:53 PM
Hey thanks for re-scooping this Jan! Hugs to you. Hope you had a wonderful weekend at the Cape :))
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Inside the Storytelling Matrix, Part 1: Problem and Paradox

Inside the Storytelling Matrix, Part 1: Problem and Paradox | Just Story It! Biz Storytelling | Scoop.it

You’d think that a problem makes for an interesting story. But when it comes to telling the story of game-changing innovation, the “problem/solution” model is broken. This is why so many brands and causes have a hard time telling their story. When it comes to business, you want to introduce a paradox, not just a problem.


What a great post from colleage Michael Margolis on how to re-think the problem/resolution elements of a story into presenting the possbility & then the obstacle being faced.


This is an especially important insight for nonprofits to get because the problem/resolution set up starts out with a negative -- which can be a turn-off for people. As Michael says, we are surrounded by enough problems these days.


So turn the problem/resolution dyamic on its head and shift to presenting the possibility/obstacle dynamic instead.  That way you are leading with a positive, and then presenting the obstacle to overcome. Obviously then people's participation in the cause/business will help the obstacle be overcome. Or part of the obstacle has already been overcome with people's help.


Now, I would suggest doing the same for any business -- present the possibility and the obstacle, and then the resolution or call to action.


I be you'll feel better setting up your story this way, and so will your audience. Let me know how it goes!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Have a HEART – Part 2: Emotions, Stories, Biz Success

Have a HEART – Part 2: Emotions, Stories, Biz Success | Just Story It! Biz Storytelling | Scoop.it

Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS in todays business world.
In part 1, I introduced the subject of emotions in business and why they’re becoming increasingly important in staging customer experiences and influencing buying decisions. I also shared some ground breaking research, conducted by Colin Shaw and his Company, Beyond Philosophy. That research revealed for the first time ever ”the empirical link between evoking certain emotions along the customer experience journey, and increasing and decreasing revenue”.


Wow -- what an information packed article on the importance of emotions in marketing, branding, customer experience and the link to effective storytelling.


As I work with clients on their biz stories, identifying, articulating, and consciously working with emotions in their content and marketing is challenging for them.


This article is going to be a huge assist in helping them (and you) figure it all out. There are plenty of examples and links to other resources so you will want to bookmark this article and keep digging into its material.

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Five Things Marketers Can Learn from the Meaning of Stories

Five Things Marketers Can Learn from the Meaning of Stories | Just Story It! Biz Storytelling | Scoop.it
Stories are one of the most powerful tools in our communications arsenal.  Since the beginning of language, they continue to inspire, motivate, and engage...

 

I love this article because it focuses on the connection between stories, how stories create meaning, how customers are searching for meaning, and insights into using meaningful stories to create strong brands.

 

It's a quick but powerful read -- and it will get you thinking a bit differently about how your are working with your stories, or the opportunities you might be missing.


Via Jim Signorelli,Story-Lab
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Below the Fold: Why Most Brands Will Suck at Storytelling

Below the Fold: Why Most Brands Will Suck at Storytelling | Just Story It! Biz Storytelling | Scoop.it
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.


I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.


There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending.  Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.


Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."


There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.

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Four Examples of Successful Long-Form Branded Content (Stories)

Four Examples of Successful Long-Form Branded Content (Stories) | Just Story It! Biz Storytelling | Scoop.it
In a world where audiences consuming media have a fleeting attention span, one would think that long-form branded content wouldn't stand a chance. Wrong.


LOL -- in the nano-second world of today's advertising, this article talks about long-form branded content that is 2-5 minutes long. Too funny!


But the video examples shared are great stories and one is a complete sports back-story that lasts 28 minutes.


And I love the main point of the post:  that when you give a compelling story for someone to view, listen to, or read you can capture and keep their attention.


Of course, that means you need excellent storytelling skills that lead to excellent stories. 


I bet these videos give you great ideas about the biz stories you can tell, and how to craft + share them. Enjoy watching them!

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Starry Night (interactive animation) Arts

A try to visualize the flow of the famous painting "Starry Night" of Vincent Van Gogh. The user can interact with the animation. Also, the sound responds to the flow. Made with openframeworks.

 

This is just for your Friday Fun! We all need creative breaks and when I discovered this gem I just had to share :)

 

This 4 minute video is awesome. The animation and music is beautiful. And then half-way through it gets even better.

 

Don't miss this treat. Take a break, sit back, and enjoy the show! You'll be glad you did :)


Via amleto picerno , Progetto de', juandoming
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The Art of Customer Storytelling | Centerline Digital

Every company has customer stories to tell. Some don’t know they have them, some don’t tell them well while others miss the mark by using them to carry marketing too overtly.

 

I like the focus of this SlideShare piece because it distinguishes between a customer story platform and other customer contact models. And it makes the case for having a customer story platform very well.  So I think you will receive lots of good insights here.

 

But this is what disturbs me about it: 

  1. There is no understanding about the power of story sharing -- which is a dynamic inherent in storytelling. Story sharing is all about engaging with your customer in an ongoing story swap about you and them. If you go after customer stories, then you have to add this into the equation and internal company conversation if you want to get the highest value from your story activities that continues to spiral upward. Otherwise you head into issue #2:
  2. The tone of this piece is heading into the realm of exploitation. A customer is viewed here as a commodity, and so is that customer's story. But whose story is it anyway??! The tone here is "Let me extract a story from you and then push my message to the world using you." Ugh!! This leads us into issue #3:
  3. Ethics. Nowhere in this piece is there a discussion of story ethics -- permissions, ownership, shareability rights, over-storying, editorialism, transperancy, and the like. In the happy world of the 'storytelling bandwagon' these thorny issues -- and the dark side of storytelling -- are being ignored. At a company's peril, I might add because ignoring these means eventually breaking the covenant of trust/credibility/authenticity that you create with your customers through stories. Which leads us into issue #4:
  4. Lack of training. This piece is pretty comprehensive in its treatment of customer storytelling. However, they make a big point about the story evoking process being important, but never really giving anyone guidelines for it. Learning how to evoke stories is critical because how you do it will depend on if you get data, description, narrative, or an actual story. So if you are going to work in business storytelling/ what training do you need? Story listening, story evoking, story crafting, story tools, story ethics, story dissemination, story dynamics, and story applications.


Oh, and I can't stand it that at the end of this SlideShare, you can't get out of the contact screen (give us your name & email) without reloading the page. Sigh.

 

So take what you can from this piece (whose focus I really like), understand the critical missing compotents, and then go round out your knowledge.


Via Kim Zinke (aka Gimli Goose)
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Sales Advice: Fix Your Storytelling + My Tips

Sales Advice: Fix Your Storytelling + My Tips | Just Story It! Biz Storytelling | Scoop.it
You've already spent time perfecting your questioning and listening skills. But how good is your storytelling?


This article is short, sweet and to the point: if you want more sales, tell stories. But not just any stories -- good stories!


So what makes a good story? The points made in this post: pain & gain, characters, obstacles, and a key point for each story.


I don't agree with the conclusion at the end that it is hard to tell if storytelling is working with your prospects.  Just look in their eyes -- if you are telling your biz stories well, they are connected and engaged. If that's not happening, then go fix your stories.


Here's where sales people stop: only contacting prospects 2 or 3 times when in reality it can take as many as 10 'touches' to get the sale. So don't give up! Keep telling those stories!


Now what kinds of stories do sales people need to tell? The obvious ones are those where customers have had successes with your products/services. But those stories are just the tip of the iceberg and will get old fast. Here are a few others you need to share:

  1. How your business got started
  2. What your passion and commitment is to the business
  3. Mistakes that have been made and how you've recovered
  4. Cautionary tales of propects who've waited too long


But here's the real secret to using stories in sales: asking for and listening FIRST to the stories of your prospects. Asking them for their stories.


Enjoy the article, get busy with your storytelling, and enjoy the uptick in sales :)

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Telling your organisational story

Telling your organisational story | Just Story It! Biz Storytelling | Scoop.it
Internal Communications can be defined in a number of ways; but the primary objective of the function should be to share your organisational narrative with employees, and facilitate and encourage c...


I like this article about internal organizational story sharing because it is all about focusing on listening to, and validating, the voices of your staff. So often companies forget that organizational storytelling is not just simply telling your story to the outside world. It is also about carefully nurturing, crafting, and sharing the stories being told within your organization.


There are good insights and tips in this article that will give you solid ideas of what you can do to get started immediately.

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5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core

5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core | Just Story It! Biz Storytelling | Scoop.it
As business leaders speak of the “Human Age” and claim that capitalism is being replaced by “talentism”--defined as access to talent as a key resource and differentiator--many companies have embarked on initiatives to “unleash their human...


Is your business a humanist business? Not sure? Then you'd better find out by reading this article.


Why did I curate this piece? Because if you are seriously working with stories with any depth, then you are connecting with the core of our humanity. There is both beauty there and ugliness.


So how do you get your head wrapped around this so you can continue to work with stories to connect, empower, survive, and thrive? Well, if you are operating from the principles given here, you will succeed:

  1. Empathy -- a core ingredient and outcome of story work.
  2. Community -- building a 'social mind' based on trust and collaboration
  3. Morality -- walking your talk is the only sustainable position in today's business, says the author. This happens with actualized values, purpose, and character.
  4. Creativity -- working with chaos, uncertainty, and dreaming -- which BTW is much more fun and produces better results than 'innovation'.
  5. Aspiration -- the realms of the imagination and hope, and creating alignment between org aspiration and employee passions (and I think customer passions, too).


Like the author says, "As the new millennial workforce demands meaning over money, and prefers employers that are different by making a difference, humanist businesses shift their organizational rationale from productivity to impact, from excellence to significance."


Actually, these desires belong to more than just the millennial workforce, so don't limit yourself there.


More wonderful food for thought this week :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Content as Conversation | Using Stories & Story Elements

Content as Conversation | Using Stories & Story Elements | Just Story It! Biz Storytelling | Scoop.it

Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app?


If you read my review and article on this same page ("Forget About Content Management...") about moving away from content management systems to developing audience development systems, then this article explains more about how to do that. Yeah!


I really like the specific examples and concrete steps laid out in this post. It all makes sense to me!


Once again, while never mentioning storytelling per se, the article is all about using stories and story elements to generate conversations and engagement with customers/prospects. Like: converse with personal prounouns, invoke action using verbs, and write visually. Sounds like storytelling to me.


So go grab this article and its tips so you can continue developing audiences and engagement to build business success.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, June 6, 2012 5:26 PM
Thanks Jeff! Have fun today :)
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Four Ways Brands Can Build Better Relationships (via story sharing)

Four Ways Brands Can Build Better Relationships (via story sharing) | Just Story It! Biz Storytelling | Scoop.it
Is your brand focused on transactions or interactions?


Why is this article showing up in this collection on biz storytelling?


Because the 4 ways brands can build relationships gets done through effective storytelling.


I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales.


As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing!


This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing.


Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life.


This is a game-changer.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, May 31, 2012 7:04 PM
Thanks for re-scooping the article Jeff! Have a great rest of the week :)
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Why Successful Branding Still Happens Offline

Why Successful Branding Still Happens Offline | Just Story It! Biz Storytelling | Scoop.it
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.


Yes yes yes!! In all the hype about social networks, engagement, and customer loyalty it is easy to forget that in the relationship economy, relationship marketing, and for a return on relationship, face-to-face marketing rules.


Oh, just tell your stories digitally, on-line, in your social network or blog. Yes -- all of that is good. But as the author says, "Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technologyat the center of products, campaigns and market strategies."


Research shows that 90% of word-of-mouth conversations about brands take place offline and ar primarily face-to-face. Whoah!! As the author suggests, "start a story that consumers will want to talk about. What are the messages about your brand and category that make you talkworthy?"


There are many great insights in this article that I know you'll enjoy. Happy reading!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Throw a Storytelling Party!

Throw a Storytelling Party! | Just Story It! Biz Storytelling | Scoop.it
Everything you need to know about how to host truly unique storytelling parties. With storytelling ideas, storytelling kits, seasonal party ideas.


Hey --it's Sunday and a perfect day to relax and plan for summer fun!


I ran across this article that has nothing to do with business storytelling but is a treat nontheless -- Plan a storytelling party! It sure will to build storytelling skills plus learn amazing things while having a good time with friends and family.


On this website there is everything you need to know to throw a successful party.


Now if you really wanted to apply this to your organization, use all the ideas and suggestions here, just shift the topics to fit your needs. Throw a storytelling party for employees! Throw a storytelling party for customers! Just remember to keep having fun :)


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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StoryBranding Part II -- Your 'Why'

StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.


This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.


By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do? 


Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.


Because remember -- people don't buy the 'what', they buy the WHY.


Enjoy this video and if you haven't already, start figuring out your WHY!

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clarice's comment, May 21, 2012 1:18 PM
I really liked this video, Karen, thanks for discovering it. (I've tweeted it forward, too!)
Karen Dietz's comment, May 21, 2012 3:21 PM
Thanks Clarice! Glad you like it so much. Jim Signorelli is terrific. Have an awesome day :)
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How to Engage Your Customers and Employees [a road map for stories]

How to Engage Your Customers and Employees [a road map for stories] | Just Story It! Biz Storytelling | Scoop.it

Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.


'Engagement' is dominating the business conversation these days because it is where the world is moving to. Everybody wants customer and employee engagement. Nice concept -- but how do you do it???


When I found this article, I said "Finally, here is how to think about this whole 'engagement' thing, and how to craft some next steps!"  The author clearly spells out what is involved in customer engagement.


The author Ray Wang shares 9 key components of successful engagement: 3 are people-centric values (the why & your starting point), 3 are delivery & communication styles (the how), and 3 are the right-time drivers (the when).


This is no easy task, and there's lots for you to figure out here as you grapple with these 9 components. I've already started making lists and jotting down ideas as I think about the culture of my small company, the community I serve and the steps I take to be credible (the 3 parts to the 3 people-centric values components).


Where do STORIES come into play? In how you connect with your communities (which stories to tell), the content you share, they are your catalysts, and your currencies -- which are all part of the 9 key components. Storytelling is woven through them all.


When you combine this article with the video from Amy O'Leary on "Beyond the Like Button: Digitally Addictive Storytelling & the Brain," http://www.youtube.com/watch?v=thVbdqY-cCg&feature=player_embedded you will move light years ahead in engaging customers and employees via stories and story sharing.


These 2 pieces are some of the best material I've curated lately -- and definitely keepers in my book.

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Karen Dietz's comment, May 16, 2012 5:49 PM
Thank you for re-scooping this article Jerry! Have a good week:)
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Do Your Fans Like What You are Posting on Facebook?

Do Your Fans Like What You are Posting on Facebook? | Just Story It! Biz Storytelling | Scoop.it
A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least...


Here's just a very quick article for you that once again emphasizes that videos, photos and visuals are essential to effective storytelling on the web.


Of the 300 brand pages, 150,000 posts, and 700 million likes in the study, photos drew the highest amount of engagement. And if a company wants content shared, then videos were the vehicle to make that happen.


There's a nice infographic in the article that I'm going to pin to my Pinterest board to keep handy.


Think about how you want to add more photos and videos to your website and content for greater engagement!


And thank you fellow curator Debra Askanase @askdebra for sending me this article.

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Tina Stock's comment, May 10, 2012 1:00 AM
Thanks for sharing! I think we all know this intuitively, but seeing the numbers (ok - graphics) just pounds it home!
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How Asking “Why” Helps Us Get to Our Larger Biz Story

How Asking “Why” Helps Us Get to Our Larger Biz Story | Just Story It! Biz Storytelling | Scoop.it
Asking 'why?' is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of 'why' our customers care about us.


People by the 'why' not the 'what.'


So what are your 'why's'? You know: the number of why's your customers purchase your product or service, or engage with your nonprofit.


That is what this article is about -- asking yourself 5 why questions to get at the larger story of your business you are trying to share.


There's more than one way to skin a cat -- and here is another technique to help you focus on undetsanding & then sharing the 'why' in your biz stories.


Let me know what you come up with!


Many thanks for friend and curating buddy Jan Gordon @janlgordon for finding this article and sharing it with me! Check out her Content Creation, Social Media & Beyond Scoop.it!

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Karen Dietz's comment, April 22, 2012 12:26 PM
Thanks Cyndee! Have a wonderful Sunday :)
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Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design

Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design | Just Story It! Biz Storytelling | Scoop.it
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.


Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.


Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.


Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.


This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.

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Rowan Norrie's comment, April 19, 2012 3:06 AM
What a great article, Karen! Thanks for sharing.
Karen Dietz's comment, April 19, 2012 12:40 PM
Many thanks Hans!
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What Leaders Should Learn from Fiction Writers

What Leaders Should Learn from Fiction Writers | Just Story It! Biz Storytelling | Scoop.it
Managing employees has a lot more in common with the way writers develop fiction characters than you might have thought.


Now here's an interesting article! Basically it encourages leaders to ask the same questions regarding their employees as writers do when developing characters.


Why? Because employee engagement is at an all-time low according to the articles I regularly scan. Perhaps following the advice here will help leaders connect.


What's the best way to connect with staff? Through conversational story sharing.


Don't you just love cross-fertilization?!


Anyway, the article makes great points about reflecting on employee wants, obstacles, and what the leaders's role is in helping them.


And of course, the critical skills of listening, and then coaching.


Reflection, and both the asking of questions and listening, requires leaders take time out for all three -- and that is tough to do, no question. But if you can, you may be amazed with the results!

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Karen Dietz's comment, April 12, 2012 10:05 AM
Thank you Heiko for re-scooping this! I like the content you put together :)
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Emotions – building blocks of life

Emotions – building blocks of life | Just Story It! Biz Storytelling | Scoop.it

Emotions are the most important ingredients for narrative storytelling. They are the driving factor for every human action – use them wisely and you can create believable and appealing characters that touch your audience. In this article we will have a look at what emotions are and why they are so important for every story.

 

Thanks Gregg Morris @greggvm for curating this article!

 

Here's what I love about it -- it takes this complicated topic and simplifies it to beautifully convey the essense of why bringing emotions into your stories is critical, and easy ways to think about it. Once you read this article, you will have the building blocks to confidently bring emotions into your business storytelling.

 

Enjoy reading about this critical storytelling skill.

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