Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Analyzing Deng Adut Short Film: The Neuroscience of Storytelling

Analyzing Deng Adut Short Film: The Neuroscience of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Emotion and storytelling - Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication?
Karen Dietz's insight:

If you are into the neuroscience of storytelling, this post is for you. Peter Pynta of Neuro Insight shares his company's research on films from Cannes 2016 and which parts of stories get encoded into long term memory.

 

In this article they analyze a fab short film of a man called Deng Adut. The film is 1min. 30 sec. long. In real time you get to see how people's brains react to the film. Every time the graph goes above the top line, that piece of the film is getting stored into long term memory. So cool.

 

There are other links in the article about additional Neuro Insight research on storytelling and long term memory. The company's focus is only on applying their research to the advertising industry, but I think we can all learn from their results.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Art Jones's curator insight, July 13, 2016 10:41 AM

We humans have been sharing stories since the beginning of time. We've always known that stories have a captivating way of calling people to take action. 

 

Today science provides us with proof of the power of story. This article dissects one short video and illustrates for us those scenes that evoke emotion and are stored into our long term memory and the parts we pass on.

 

 

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Interactive Storytelling: 10 Mind-Blowing Stories That Will Change the Way You See The World

Interactive Storytelling: 10 Mind-Blowing Stories That Will Change the Way You See The World | Just Story It! Biz Storytelling | Scoop.it
The best interactive stories, animated infographics and data visualizations now circling the Web and the storytelling techniques you can learn from them.
Karen Dietz's insight:

These 10 short interactive films are amazing. They are all unqiue, employing different methods for viewers to engage with the story.

 

My colleague Mark Goldman reminded me of this piece. I'd seen it earlier but not had the time to dig into it. I took the time today to do so, and am glad I did. I think you will be amazed also.

 

Enjoy the many ways stories can be told -- especially using different techniques and technologies. You don't need all these bells and whistles, but I bet you'll get ideas for ways you want to share some of your stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Cathryn Wellner's curator insight, July 12, 2016 11:29 AM
Good find, Karen Dietz! These videos are amazing and inspiring.
Minna Kilpeläinen's curator insight, July 17, 2016 10:34 AM
Worth checking.
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The Power Of Storytelling From John Kotter

The Power Of Storytelling From John Kotter | Just Story It! Biz Storytelling | Scoop.it
There’s enough evidence today that the brain is hardwired for stories and by that I mean that they can easily slide into our minds with a bit of emotional punch that keeps them memorable and ‘sticky.’ If the story holds some basic lessons, then they have a chance of staying around over time and modifying what we do: changing actions, reinforcing behaviors, making us do what we do (or need to stop doing) with more confidence.
Karen Dietz's insight:

Here are 2 heavyweights talking about the power of storytelling: its stickiness, fables, Bruno Bettelheim, evolution and storytelling, and how storytelling can generate long lasting effects. 

 

John Kotter is Founder and Chairman of Kotter International and Professor of Leadership, Emeritus at Harvard Business School. In this post he's talking with his friend Michael McCaskey, author, photographer and former President of the Chicago Bears about the power of storytelling in personal and organizational life.

 

I had the privilege of being certified by Kotter himself in his change management system. He's always been deeply involved in stories, using them in his work.

 

This is a nice, easy read -- perfect for a Friday. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Your Hidden Stories: Ways To Increase Your Brand Value

Your Hidden Stories: Ways To Increase Your Brand Value | Just Story It! Biz Storytelling | Scoop.it
Leading organizations are embracing history as a means of defining (or in some cases, redefining) their brand.
Karen Dietz's insight:

This is a great article because it goes in depth into why Origin stories matter in business. The author, Kevin Kruse, discusses the power of collective consciousness, reputational claims, and other points to illustrate for us how to think about and work with your Origin story. 

 

Bruce Weindruch has even written an entire book on the topic of Origin stories, which Kruse is reporting on. This post is perfect for any size or type of business -- new or old.

 

PS -- I have no connection to the book mentioned here.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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A great example of stories at work!  

A great example of stories at work!   | Just Story It! Biz Storytelling | Scoop.it

You won't be able to see this video by clipping above.  Rather, go to http://mikerowe.com/2016/07/twihi-holidayedition/.  Here you will hear one of the best examples I've seen in a while of how to use storytelling  to make a point.  It's brilliant. The message is highly relevant too. 

 

 

 

Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication.  Visit Jim's website at www.story-lab.net to learn more about his practice. 

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Cathryn Wellner's curator insight, July 6, 2016 11:46 AM
Good find from Karen Dietz!
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The Back Story: How the Star-Spangled Lyrics Were Born

The Back Story: How the Star-Spangled Lyrics Were Born | Just Story It! Biz Storytelling | Scoop.it
What was a lawyer like Francis Scott Key—who wrote the words to America's national anthem—doing watching a battle anyway?
Karen Dietz's insight:

In the US, most of us know that Francis Scott Key wrote the lyrics to our national anthem, the Star Spangled Banner, while watching the shelling of Ft. McHenry.

 

But did you know how Key got to be there in the first place? It's quite a story!

 

Enjoy and have a happy 4th of July holiday everyone!

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Ken Feltman's curator insight, July 3, 2016 8:52 AM
O say did you know?
Dorothy Retha Cook's curator insight, April 24, 6:13 AM

Order God we tha k you for the sharing of this information and its sharers Lord God bless them even the more those we know and even those we don't know. Lord send your nointing to block all the fiery darts of the those that my try to stop the info from being shared by your increase by supernatural divine intervention as only you Lord God can in Jesus name Thank you heavenly Father Amen

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The 1 Underlying Issue With All Story Structure Models: Bullshit

The 1 Underlying Issue With All Story Structure Models: Bullshit | Just Story It! Biz Storytelling | Scoop.it
Did you know that the incalculable number of stories in existence — which were created in every culture and in countless forms and styles — are all merely …
Karen Dietz's insight:

I use different story structures all the time in my own business. And I am keenly aware that they are a False God.

 

Structures can be a useful tool. But those who've mastered storytelling know that relying on structures to craft a story leads to a paint-by-numbers experience. Not good.

 

Here author of this post, Lincoln Michel, talks about the popular tendency to reduce story structures down to 1 model. For me it's even reducing them down to a simple 3 or 4 models. As Michel points out, none of these reductions actually help us.

 

Right on Michel! There's lots of insights in this article. Enjoy the read.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's comment, June 29, 2016 4:34 PM
Thank you Karen. I always wrestle with this. Since the word is in the author's original title, there is something to preserving that instead of censoring it. Then you can decide on your own your view of the author. I appreciate the feedback though.
Karen Bowden's comment, June 29, 2016 4:56 PM
It's funny. I was just talking to a young future writer this past weekend about this very topic. He and I are of the same opinion about profanity in many of today's online articles.
Karen Dietz's comment, June 29, 2016 6:47 PM
Yes, it can be problematic. So often it's just for shock value, and nothing more. If it were my own article, I'd probably just say, "horse hockey" :)
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Intel's Storytelling: Narratives That Go Beyond Chips

Intel's Storytelling: Narratives That Go Beyond Chips | Just Story It! Biz Storytelling | Scoop.it
Intel’s internal advertising group and video and digital studio have produced a slew of original content that shows some incredible ways innovators are using its technology.
Karen Dietz's insight:

Trying to find really great articles on business storytelling these last 10 days has been like being in the desert without water. That's the main reason why I haven't been posting. Until today!

 

Here's a terrific piece on Intel's storytelling. They've been doing a masterful job of that lately, and the author, Rob Walker, takes us behind the scenes into how and why their storytelling is so effective.

 

What makes their storytelling work so well? It's because they are focusing on telling stories of experiences people have of their product. If they can do it with a product that remains invisible to most of us, you can do it too.

 

We all need good examples of companies, plus their insights, who are really excelling at storytelling in a land of mediocrity. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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31 Video Marketing Statistics to Motivate You [Infographic]

31 Video Marketing Statistics to Motivate You [Infographic] | Just Story It! Biz Storytelling | Scoop.it
Check out some compelling statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement.
Karen Dietz's insight:

Still not sharing your stories with video? These stats should change your mind!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Art Jones's curator insight, June 24, 2016 6:20 PM

Great Infographic!

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Why Data Storytelling Matters + Tips

Why Data Storytelling Matters + Tips | Just Story It! Biz Storytelling | Scoop.it
Telling a compelling story with your data helps you get your point across effectively. Here are four tips to keep your data from getting lost in translation.
Karen Dietz's insight:

Want to know more about how to storify data so people get your point quickly and easily? Then read this article by Lisa Morgan for Information Week about how to get started.

 

I like that Morgan covers basic storytelling skills and applies them to how to think about -- and deliver -- your data. She discusses the role of the audience, collaboration, and avoiding common distractions when crafting your data narrative.

 

This is good stuff. If you've got data and need to turn it into a narrative, the points made here can be very helpful.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Biz Storytelling Truth: Don't Tell Or Believe A Single Story

Biz Storytelling Truth: Don't Tell Or Believe A Single Story | Just Story It! Biz Storytelling | Scoop.it
I was a graduate student at Brandeis University and grades had just come out. A classmate walked over to me. "I never thought a Mexican would beat me i
Karen Dietz's insight:

I was working with a group of executives yesterday and our entire focus was on the rich tapestry of stories they have -- and need -- to share. In other words, forget this notion of a single brand story because there is great danger there.

 

What kinds of danger? The kinds so eloquently discussed in this post. With the rampage in Orlando this week, in the one-story of racism, hate and misogyny that Trump spews, we experience the consequences of the single story.

 

Please read this and take the insights shared here to heart.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Science + Storytelling: Coming Together @ The Story Collider

Science + Storytelling: Coming Together @ The Story Collider | Just Story It! Biz Storytelling | Scoop.it
Both scientists and non-scientists tell personal stories with links to science in Moth-inspired events in New York, Boston and Washington, D.C.
Karen Dietz's insight:

Here's a post sharing about the Story Collider where scientists come to share their stories of their research. And yes, they are really stories -- personal, compelling, and engaging. 

 

This just goes to show you the power of storytelling to make science come alive. 

 

The article talks about how the Story Collider got started, and who founded it. There are also some great audios to listen to of scientists telling their stories.

 

I like the last line in the post: “This world we live in is shaped more by science than anything else, and if we’re going to be a part of it, we need to see that scientists are human and that science affects people who aren’t scientists. And if we do it while laughing and drinking with friends … well, I think that’s probably the best way.”

 

Hey -- if scientists can tell compelling stories, so can you! Take notes while you listen on the kinds of stories they share about their work.

 

Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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New Twist On The Neuroscience of Storytelling

New Twist On The Neuroscience of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Jeremy Adam Smith
Karen Dietz's insight:

But when I read this post, I got excited because I hadn't thought about storytelling in the way the author, Jeremy Adam Smith, presents it.

 

It's easy to think storytelling is all about what happens in our heads. Or it's about stimulating our 5 senses. Or it's about engaging our emotions. Or it's about all 3.

 

Smith says storytelling happens through our bodies. Of course! Duh! But I hadn't really thought about it that way. He then goes on to explain how stories emerge from our bodies.

 

What a nice reframe. For sure I'm going to use it with clients in my biz storytelling work.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Your Signature Story: Why + How To

Your Signature Story: Why + How To | Just Story It! Biz Storytelling | Scoop.it
Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Karen Dietz's insight:

This is a great post about how to connect the dots in your career journey so you have a signature story to tell about yourself. The author also discusses why this story is so important for anyone in business -- whether you work for a company or have your own.

 

What I particularly like is that the author, Karen Tiber Leland, shares a story of working with a client to find her signature story. This alone shows us how to think about our crafting our own story.

 

You should get some solid ideas from this article to help you craft your own signature story. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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4 Types Of Creativity That Storytelling Helps

4 Types Of Creativity That Storytelling Helps | Just Story It! Biz Storytelling | Scoop.it
These are the cognitive, psychological processes that lead to breakthrough ideas.
Karen Dietz's insight:

What a great post explaining 4 different types of creativity. In and of itself, this is cool to know and explore.

 

But what I like even better is that when I read each type, I could see how storytelling builds capacity in each of the 4. How? By retelling/re-shaping your stories using each of the 4 methods:

 

  1. Recombine elements of your familiar story then go take a walk to generate new insights and ideas.
  2. Experiment telling your story, not knowing what the end will be when you start. This is a great way to be surprised while also generating new insights and ideas.
  3. Comfortable telling your story? Then choose a different structure or plot form and see how everything -- including you -- transforms.
  4. Have a team co-create a story that's connected to their work. 

 

I call all of this Story Play. Read more to learn about the 4 methods. Then go play with a story to see what happens!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Garrison Keillor: How His Storytelling United America

Garrison Keillor: How His Storytelling United America | Just Story It! Biz Storytelling | Scoop.it
The host of A Prairie Home Companion used storytelling to bridge the gap between red and blue states.
Karen Dietz's insight:

Last Saturday on the July 4th weekend, Garrison Keillor signed off of hosting his long running show Prairie Home Companion. This post talks about the influence Keillor's storytelling had on America and the knack he had for uniting so many disparate people and points of view.

 

Keillor always insisted he was not a storyteller, to the amusement of most storytellers. Denying it doesn't make it so. He is a masterful storyteller. I know I'll miss him, and look forward to listening to lots of reruns.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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 How to Start Your  Presentation With A Meaningful Story | Story Lab

 How to Start Your  Presentation With A Meaningful Story | Story Lab | Just Story It! Biz Storytelling | Scoop.it
Jim Signorelli,Story-Lab's insight:

 A common mistake made during sales presentations is to lead off with facts. However,  facts alone will never generate the emotional connection that is needed in order to engage , influence and motivate an audience.  Read here about three steps that need to be taken in order to lead with a meaningful story. 

 

 

 

 

Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication.  Visit Jim's website at www.story-lab.net to learn more about his practice. 

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Nothing Beats A Good Fact Better Than A Great Story | Story Lab

Nothing Beats A Good Fact Better Than A Great Story | Story Lab | Just Story It! Biz Storytelling | Scoop.it

Especially in business settings, our tendency is to use relevant facts, case histories and sensible reasons to assert our points. But since we have been taught to believe that emotions have no place in business presentations, we ignore them. Yet, try as we might, humans are not able to achieve 100% objectivity. Feelings that result from our vantage points are always present. Moreover, they can powerfully mediate even the most logical presentations.

Jim Signorelli,Story-Lab's insight:

Have you ever given a presentation that you thought was air-tight, yet ended up with no sale?  The reason could be what's referred to "The Flaw of Rationality."   

 

This article will show you what that is and how to counter it through storytelling. 

 

 

Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication.  Visit Jim's website at www.story-lab.net to learn more about his practice. 

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Jim Signorelli,Story-Lab's curator insight, July 2, 2016 1:57 PM

Have you ever given a presentation that you thought was air-tight, yet ended up with no sale?  The reason could be what's referred to "The Flaw of Rationality."   

 

This article will show you what that is and how to counter it through storytelling. 

 

 

Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication.  Visit Jim's website at www.story-lab.net to learn more about his practice. 

 
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Storytelling And The Anthropology of Collective Joy

Storytelling And The Anthropology of Collective Joy | Just Story It! Biz Storytelling | Scoop.it
In these days of social, political, and ecological gloom, it's easy to become cynical. Everyday we are bombarded with news of racial prejudice
Karen Dietz's insight:

There's a long weekend coming up and for your reading pleasure I found this piece while perusing my anthropology feeds.

 

What I love about this post by anthropologist Paul Stoller is that he chose to discuss famous anthropologist Edith Turner and her work on narrative. In particular he focused on Turner's emphasis on narrative that generates collective joy.

 

Wow. Collective joy. What a concept. Particularly today when we are being pounded by narratives generating collective fear, angst, racism, and division.

 

Turner died in June and her final book was Communitas: The Anthropology of Collective Joy, which she published in 2011. As Stoller says, "Unlike most academic work, Edie Turner’s contributions to anthropology and to humanistic scholarship provide us a framework for thinking about well-being-in-the-world."

 

This isn't a long piece, but it is rich and feeds the soul. Read it and drink its insights.

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When You’ve Done a Little Bit of Everything, Here's How To Tell Your Career Story

When You’ve Done a Little Bit of Everything, Here's How To Tell Your Career Story | Just Story It! Biz Storytelling | Scoop.it
A decade ago, if you looked at my resume, it would just look like I’d thrown random job titles on a page. I’d done so many different things that it read more “can’t commit to a career” than “seasoned professional.”
Karen Dietz's insight:

You will have quite a number of different jobs in your career, so how do you begin to tell the story of your journey? Here's a post that will help you do just that!

 

There are 4 steps the author, Erica Foss, suggests. Focus on #2, IMHO. It will make it a lot easier. 

 

The only other piece I would add is make sure you never describe the position you held -- describe the results you produced instead. In other words, the ways your work, your talent, your expertise contributed to the bottom line in either savings or revenue generation. Yes, everything you've done has had that effect and your job is to track down those results so you can get that next gig.

 

Once you get those results down, figuring out #3 tons easier.

 

Going through this exercise will be invaluable to you. Never leave home without this story, whether you have a J.O.B or are flying solo.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Kentucky Fried Chicken Reconnecting To Their Origin Story + Their Full Name

Kentucky Fried Chicken Reconnecting To Their Origin Story + Their Full Name | Just Story It! Biz Storytelling | Scoop.it

"It's not just in advertising—it embodies everything we do. If you ever came out here and saw our headquarters, the whole place has been remodeled, and the Colonel is everywhere. The badge 'Make the Colonel proud' is everywhere. It's so much more than just an advertising thing—it's something that we think will make us stronger again."

Karen Dietz's insight:

This post discusses how simplifying their name down to KFC and losing connection to their Origin story really hurt their business. A part of my life growing up was in Kentucky and eating the original Kentucky Fried Chicken, and I've watch the ups and downs this brand has had.

 

There are lessons for us all here:

  1. No nameless faceless brands, please
  2. Never lose the magic or your Origin story
  3. Ads aren't' enough -- matching external ads to internal culture is pure gold
  4. Stay relevant

 

Enjoy this peek behind The Colonel and how Kentucky Fried Chicken is re-invigorating itself by also connecting to its roots.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Infuse Your Content with Small Stories for a Big Impact

Infuse Your Content with Small Stories for a Big Impact | Just Story It! Biz Storytelling | Scoop.it
Looking for simple ways to get started with business storytelling? Use small moments of story to catch your readers off guard.
Karen Dietz's insight:
I'm on a plane and it's been a wild week. So I'm curating from my phone! I found this piece for you and love its tips for using storytelling practices easily in your content marketing. Enjoy and happy Friday!
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Strong ‘Signature Stories’ Shape More Than Just Your Brand

Strong ‘Signature Stories’ Shape More Than Just Your Brand | Just Story It! Biz Storytelling | Scoop.it
Businesses can touch customers and clarify corporate values by creating a powerful narrative.
Karen Dietz's insight:

What I like about this post is the emphasis on signature stories for your business. Notice I said signature "stories" NOT a signature story.

 

The author, Clifton Parker, points out that, "Signature stories...may be standalone stories like those of Nordstrom, Molson, and L.L. Bean that have a single, complete narrative. Or they may consist of several stories based on similar messages and themes. Either way, they can inspire both customers and employees."

 

He then goes on to talk about how to leverage your signature stories.

 

Parker makes lots of good points that are supported by Stanford Business School. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Need to sleep? Listen to Boring Stories! A New Podcast

Need to sleep? Listen to Boring Stories! A New Podcast | Just Story It! Biz Storytelling | Scoop.it
Nora Caplan-Bricker on Drew Ackerman’s podcast “Sleep with Me,” which features long-winded stories intended to put insomniacs to sleep.
Karen Dietz's insight:

LOL -- just when I think I've heard about everything story, here comes another creative innovation for storytelling.

 

Have trouble getting to sleep? 20-40% of all adults have insomnia in the course of any year according to SleepMed.

 

But now you can listen to BORING stories to help you nod off. Brilliant. Try it out and see if it works for you.

 

Read all about it in this article -- how this idea came about, why it's effective -- and sweet dreams :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling: What Stories NOT To Tell

Storytelling: What Stories NOT To Tell | Just Story It! Biz Storytelling | Scoop.it
Lin-Manuel Miranda gives a master class in storytelling every night on the stage of the musical "Hamilton". He went into more depth on his thinking a
Karen Dietz's insight:

Lin-Manuel Miranda is an American actor, composer, rapper and writer, best known for creating and starring in the Broadway musicals Hamilton and In the Heights. He recently gave the graduation address at the University of Pennsylvania where he shared insights about personal storytelling. They are great!

 

I particularly like his focus on the stories you are NOT telling, and what this could mean. He talks about which stories to tell, whom to share them with, and the connection between your mission, vision, and values.

 

It's terrific stuff and a fab way to start out the week.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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