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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Storytelling: How To Get People To Read Your Content -- By 300% More!

Storytelling: How To Get People To Read Your Content -- By 300% More! | Just Story It! Biz Storytelling | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Karen Dietz's insight:

OK -- we all know that business storytelling can deliver impressive results. Yet it's hard to find hard numbers to support our experience. That's why I'm always on the hunt for quantified results. And we've got it here.


The author, Alex Turnbull, shares his story of doing A/B testing with a blog post. One test lead with a story, the other one did not.


Read about how it happened, the 300% increase in readers of the post with a story, and his storytelling advice for how to achieve the same results for yourself. Yahoo!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jane Dunnewold's comment, January 14, 3:16 PM
I love reading such great tips on incorporating stories - but my take is definitely how I am going to segue the advice into my workshop setting. I'm positive adding stories will help my students remember the all-important parts of what they're learning because of the opportunity I have to provide frames of reference that will make the information "real!"
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Story Structures For Fab Presentations: 8 Classics Many Miss

Story Structures For Fab Presentations: 8 Classics Many Miss | Just Story It! Biz Storytelling | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky.

Via Bookmarking Librarian
Karen Dietz's insight:

OK -- this is one of the better articles I have found to date on different story structures that you can use when sharing your business stories. 


I love love love that the author tells when and why to use each structure. The information is a gold mine.


I also like that it includes structures not typically discussed -- yet are common and powerful.


Then the author, Ffion (no full name listed -- what a shame)  knocks it out of the park by giving us video examples to watch for each structure. Yeah!


Well, I wish I could give Ffion an acknowledging tweet -- but without a name or contact links I'm lost. Let this be a lesson to all bloggers....


That said, go read the article. It's a gem!

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Javier Arana's curator insight, January 10, 9:26 PM

Muy buen artículo sobre 8 técnicas de storytellin para atrapar a una audiencia.

Debra Walker's curator insight, January 20, 3:38 PM

These techniques are not just great for structuring presentations but are very helpful with a lot of writing projects as well.

 

Emerging World's curator insight, March 10, 4:12 AM

The art of telling compelling stories that move people is at the heart of leadership.  I have heard it said that telling the right stories at the right time is they key to being successful in a leadership role.


These frameworks and the associated resources are a useful tool for anyone who wants to understand what kinds of stories to tell and when.

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Don't Make Tech The Default: Value of Storytelling In Person

Don't Make Tech The Default: Value of Storytelling In Person | Just Story It! Biz Storytelling | Scoop.it
PowerPoint, which reared its ugly head in the late 20th century, has become an integral part of the process and we have all learned to live with the monster; what has not changed is the role of the presenter. But the virtualization of presentations is threatening to diminish that role by taking the presenter’s personal presence—and therefore full interaction with the audience—out of the equation.
Karen Dietz's insight:

This article reminds us to be wise with technology and our storytelling endeavors. It is so easy to default to PowerPoint or video to share our business stories.


And tech tools are a good thing. I use them myself. The point of the article however, is to make sure we balance our digital storytelling with in-person storytelling.


In the end, it's all about having a clear strategy. This means putting together a 2015 storytelling strategy that includes a good mix of high tech and low tech storytelling opportunities.


Remember -- for maximum leverage and effect, in person telling is #1 on the list. Don't leave money or opportunity on the table by ignoring this.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want Brand #Storytelling Success? Deconstructing The Art And Science Of It

Want Brand #Storytelling Success? Deconstructing The Art And Science Of It | Just Story It! Biz Storytelling | Scoop.it
“Deconstructing the art and science of storytelling, This sentence, the one you're reading right now, is the most important one in this entire feature.”
Karen Dietz's insight:
Here's a great article about marketing, branding, and storytelling to have 2015 be an excellent business year. The post starts with the premise that to do brand storytelling well (which many companies are not), requires listening first -- and then asking a series of critical questions that prep you for fab storytelling. Yet as the author states, few companies are willing to go through that step that builds a story foundation -- they'd rather just throw a story out there. OK -- and then many businesses wonder why they're not succeeding with stories like they anticipated. But never fear -- the author does a great job at giving readers the questions they need to ask themselves.Even better, he gives us lots of additional advice for great storytelling and backs it up with examples. There are great insights here and is a must read article for launching your year of stories. Enjoy this piece, follow the advice, and reap the rewards!This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Jeff Domansky's curator insight, January 3, 10:30 AM

Karen Dietz shares a valuable article on brand storytelling. Recommended reading. 9/10

Venkatesh Iyer (venkyiyer.com)'s curator insight, January 4, 12:48 AM

Interesting read. Interesting examples.

Miklos Szilagyi's curator insight, January 4, 4:10 PM

You know what? The less arty and artificial is it, the better... 

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From Human History: 5 Fab Biz Storytelling Lessons

From Human History: 5 Fab Biz Storytelling Lessons | Just Story It! Biz Storytelling | Scoop.it

"Storytelling has been one of our defining human characteristic, even before we developed oral languages. Signs, marks on the skin, drawings on the sand, were common ways to communicate achievements, the location of water, or the whereabouts of dangerous enemies waiting to ambush their prey. With time, we have developed sophisticated ways of transforming information into narratives, relaying messages, and conveying images."


Read the full article to see examples and find out how to make stories memorable using these 5 storytelling lessons from history:

  1. The Lascaux & Chauvet caves in France - the caveman lesson:   Use familiar images. Pick visuals that your audience can relate to, and pair them with your message. Your audience will understand it and remember it vividly.
  2. Hieroglyphics... Infographics? -  the mummy lesson:  Present your hard data using infographics while threading a compelling story. Combine this with the Caveman Lesson: use familiar images and your audience will understand and relate to your message, and most importantly, remember it.

  3. The Bible, Coran, Talmud, Vedas - the God almighty lesson:  Build narratives around things that you know and use shared and common examples so your audience can relate. Use repetition when you cannot use images and do so in subtle ways, introducing slight variations each time. Then re-write, re-write, and re-write once again…

  4. Aesop's Fables and the moral of the story - the fabulist lesson:  Be concise. Make your story self-explanatory, and don’t give all the answers. Never underestimate your audience’s intelligence: provide value, guide them, and let them come to their own conclusions.


  5. Reason & emotion: The stories of William Shakespeare - the bard's lesson:  Plan your story and give it a clear plot with a well defined arc — it will keep your audience engaged. Know your audience and make sure your story uses the right voice, style and language.


Via Kim Zinke (aka Gimli Goose)
Karen Dietz's insight:

Thanks go to fellow curator Kim Zinke ("How to find and tell your story") for finding and sharing this post. Great article recap Kim!


I really like this article because it shows -- despite all the hype about storytelling -- how long we've been successfully telling stories. What I like even more is that the author, Reinaldo Calcano, offers a tip from each example he uses -- a tip that you can use to craft your own biz stories. Yeah!


At the end you will even find something rarer -- a list of real references with hyperlinks. Thank heavens. It's always great to know the sources used in the wild west of the Internet.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Happy Holidays Everyone!

Happy Holidays Everyone! | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Happy holidays everyone! Thank you for being part of the Just Story It community. You have enriched my life this year and look forward to an awesome 2015 with you. Wishing you joy and peace.


Karen

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John van den Brink's comment, December 24, 2014 12:52 PM
Happy Holidays Karin! And thank you for your scoops!
Karen Dietz's comment, December 29, 2014 2:25 PM
Thank you John and happy New Year!
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The 2014 Story: A Year of Ideas, Inspiration From TED Talks

What were the most powerful ideas of 2014? Watch our 8-minute highlight reel of the Year in Ideas. Explore a fun, interactive playlist of the TED Talks of th...
Karen Dietz's insight:

Lots of folks have been putting together the "best of 2014" lists and this one is my favorite so far. It's inspirational and just what we need during the holidays.


2014 was a remarkable year and I can hardly wait to see how we progress in 2015.


Enjoy!

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Art Jones's curator insight, December 24, 2014 9:35 PM

Watch this 8.32 minute compilation of the best of TED in 2014 and I guarantee  one of these voices or perhaps all will serve to inspire you. 


Enjoy!

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Biz Storytelling Skills: How Do You Close A Presentation?

Biz Storytelling Skills: How Do You Close A Presentation? | Just Story It! Biz Storytelling | Scoop.it
Five ways to end a speech that don't bore the audience to death.
Karen Dietz's insight:

Author Nick Morgan writing for Forbes Magazine offers us 5 ways to close a presentation.


Having tried them all out, I like them all and they all work. But from the storytelling world there is one that's left out: simply ending your story or storied presentation with your key message and/or a quote and leaving it at that.


We are most uncomfortable with that kind of ending and it takes practice to learn how to be in the silence after you've delivered such a powerful end (and every well crafted storied presentation should aim for this).


If you watch trained performance storytellers you'll see how it's done. Find your local storytelling group (www.storynet.org) and get hooked up.


There are 2 basic kinds of presentations:

  1. Those where you deliver a speech, like a keynote, and then are off the stage. Ending with your inspiring key message is a natural way to close.
  2. Then there are the types of presentations -- during meetings for example -- where discussion follows. This is where you want to deliver your key message and then use one of Morgan's techniques for engaging the audience afterwards.


In either case however, develop a strong ending that supports your well-crafted story. Deliver it. Stop. Let your message sink in. Then take your next step -- either off the stage or into a group discussion.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Krista Finstad-Milion's curator insight, December 17, 2014 3:51 AM

I personally am frustrated when a presentation ends with "Any questions?" which usually falls flat as it does not stimulate the audience to engage in a dialogue. These tips offer real alternatives.

Steve Piacente's curator insight, December 26, 2014 9:24 PM

It's not enough to open strong. You have to finish strong as well ...

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Retail Storytelling: An Ode To Norse Mythology

Retail Storytelling: An Ode To Norse Mythology | Just Story It! Biz Storytelling | Scoop.it
The mythological ice giant Yme inspired this Oslo store.
Karen Dietz's insight:

For our Friday Fun I found this very short post with cool photos about YME Universe, a concept story in Oslo, Norway. They fashioned the interior design and layout of their store using traditional Nordic myths. Now how cool is that?!

 

The pictures are great and the post includes links to the Norse myths that were employed. What an imaginative use of storytelling that pulls people into -- and sparks memories of -- their familiar mythology. I don't even know Norse mythology that well and I was pulled in.

 

It's also a good lesson for us all about imaginative ways we can embed storytelling into our environments. What can you do for your business along these lines?

 

I've launched a new venture with JVA Art Group to build company stories into physical designs/layouts in lobbies and offices. The project is called "Storied Spaces". You'll be hearing more about this but contact me on Twitter @kdietz -- or post a comment below --  if you want to know more now.

 

In the meantime, enjoy this post and have a wonderful weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Failure Stories Have Never Been More Popular

Failure Stories Have Never Been More Popular | Just Story It! Biz Storytelling | Scoop.it
With Fuck Up Nights and other storytelling venues, people are sharing stories of business disaster like never before.
Karen Dietz's insight:

One of the most uncomfortable stories for anyone to share are failure stories. You know -- the time when you really screwed up.


When jobs and careers depend on us putting our best foot forward it seems counter-intuitive to share big mistakes we've made.


Yet people are so hungry for authentic relationships we want to both hear, and share, our failure stories. It makes us human, validates that even when we make mistakes we are still worthy of belonging. And these stories teach us that yes, we can recover.


They are also a terrific antidote for the cascade of sugar-coated 'success' stories we are continually bombarded with.


This article is all about failure stories and how they've even spawned live storytelling evenings -- called "F-Up Nights" like the Moth. Fabulous! Read about how this got started, where events are, and insights about sharing these kinds of stories.


All of this will make you more comfortable sharing your own. Right on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes

Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes | Just Story It! Biz Storytelling | Scoop.it
How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone's fridge.
Karen Dietz's insight:

Brand Evolution has put together a bunch of fabulous short videos that are snippets of company stories, which together create the brand. This one is about Ben & Jerry's. I watched another on Levi's. L'Oreal is also featured, as is Apple and Volkswagon.


They are fun and a great way to point to a company's collection of stories that create their unique identity. And I love that Brand Evolution realizes that brand storytelling is made up of a bunch of stories -- i.e, you can't have just one!


Enjoy these.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mary Alice On Appreciative Inquiry, Storytelling - YouTube

Find out more about the event: http://www.aoh-education.org/
Karen Dietz's insight:

Friend and colleague Mary Alice Arthur made a second video recently to accompany her other short video on the power of storytelling.


In this second 2.49 video she talks about Appreciative Inquiry -- one of the foundation processes for working with stories in business.


To get a handle on Appreciative Inquiry and the results it generates, check out the video and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ali Godding's curator insight, December 3, 2014 7:04 PM

I am a huge fan of appreciative inquiry and have used it in many organisations to support the creation of great customer and employee experiences.   

 

What Mary highlights here is the energy generating nature of the process of appreciative inquiry.   In it we ask questions like: What would be an excellent experience?   What is working already?   What insights can we draw from that area that is working well, to the area we are currently focussed on? 

 

People walk away feeling they they have been able to contribute to something important, rather than having been battered and drained of all their energy as can happen in typical 'problem' solving methods. 

 

You can use this approach in any scenario, personal or professional. 

 

To find out more subscribe here: https://aligodding.leadpages.net/scoopit/

Ali Godding's curator insight, December 16, 2014 3:05 PM

I am a huge fan of appreciative inquiry and have used it in many organisations to support the creation of great customer and employee experiences.   

 

What Mary highlights here is the energy generating nature of the process of appreciative inquiry.   In it we ask questions like: What would be an excellent experience?   What is working already?   What insights can we draw from that area that is working well, to the area we are currently focussed on? 

 

People walk away feeling they they have been able to contribute to something important, rather than having been battered and drained of all their energy as can happen in typical 'problem' solving methods. 

 

You can use this approach in any scenario, personal or professional. 

 

To find out more subscribe here: https://aligodding.leadpages.net/scoopit/

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Can You Instill Hope Via Stories? If Not You'll Fail Miserably As A Leader

Can You Instill Hope Via Stories? If Not You'll Fail Miserably As A Leader | Just Story It! Biz Storytelling | Scoop.it
You may think you're an effective leader, but if you're crushing hope in your organization, you'll fail.
Karen Dietz's insight:

This post is all about leadership and storytelling -- specifically, the ability to be hopeful, and instill that hope in others. And how do leaders instill hope? The way it's been done for 100's of 1000's of years: through effective storytelling.


This article is an interview with Libby Gill who is on a mission to bring hope, and "hope theory" back into the workplace, and a front-and-center activity for leaders.


A business axiom these days is "hope is not a strategy". I say that holds true only when the context is about not taking action. At any other time, hope definitely IS a strategy, and one of the most important activities of a leader. Crafting stories with messages of hope is critical for success.


I like the etymology of hope that Gill provides. I'll add a bit to it. Before the 12th Century, hope meant "trust; reliance". Good words to ponder.


Gill shares a lot about hope theory, research into hope, and the dynamics of hope in the workplace. She distinguishes hope from positive thinking, and gives us tangible steps to take -- and some to avoid -- to instill this emotion in others.


It's time to get our hope mojo on. Read the article -- you'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Cathryn Wellner's curator insight, December 3, 2014 3:03 PM

Good one, Karen Dietz, and thanks for your overview

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How GE Has Business Storytelling Right: You Can Do The Same

http://futureofstorytelling.org/video/mind-share/ See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrA...
Karen Dietz's insight:

This is a terrific 4.22 minute video by Beth Comstock at General Electric (GE) explaining how and why they do storytelling. GE does a masterful job at business storytelling and are a great example to follow.


GE has their heads on straight about what makes an effective business story, which Comstock goes over here. Watch this video and take notes on what they are doing. Then do the same for an awesome 2015.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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José Antônio Carlos - O Professor Pepe's curator insight, January 13, 7:13 AM

Storytelling levada a sério, por quem leva a inovação a sério. Vale a pena assistir com atenção. 

Miklos Szilagyi's curator insight, January 13, 10:07 AM

Excellente model (even an ad) for storytelling...:-)))

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2015 PR Trends: The Focus Is On Visual Storytelling

On-Demand Webinar: http://prn.to/1xvWtZ9
Karen Dietz's insight:

The PR world is definitely changing and if you are an entrepreneur, business leader, or PR professional, this SlideShare discusses how adding visuals into your press releases and other PR activities will boost your response rate, visibility, etc.


I'm fascinated by the stats here and look forward to incorporating some of the tips shared. 


In the end, it should get us all thinking about how to leverage visuals more effectively in our marketing and PR efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ken Dickens's curator insight, January 7, 1:47 PM

Bottom line, add video and visuals to your PR messages and get a ton more exposure.  Nice survey and stats included here.  Self-serving for PR newswire of course, but, it tells the story.  Get it?  - Ken

 

www.2080nonprofits.org

 

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Your New Year’s Storytelling Resolutions

Your New Year’s Storytelling Resolutions | Just Story It! Biz Storytelling | Scoop.it

"At the end of every year, we tell ourselves a story. We piece together the narrative of our much kinder, much healthier and much more successful selves. We pack it into an unrealistic yet hopeful wish that we send out into space on December 31st.


So we make New Year’s resolutions, only to break them on January 1st. And that’s ok. We are no more than human. But a resolution that can help us on all levels is rather simple (this is not a self-help book). It’s all about finding your existing strengths and quirky, cool sides, not about reinventing yourself within a year.


It’s all about finding your own narrative and, yeah, embracing it. And this concerns both yourself and your brand. And if you want to make a few more meaningful resolutions for your business, let’s go with storytelling ones."Read the full article to find out more about these storytelling resolutions that will help you find and tell your story this year:

- Dig in your own past to find your brand’s story

- Start thinking in stories

- Do visual storytelling

- And do video storytelling. A lot of it

- Find the right channels and the right people

- Then let your customers continue the story


Via Kim Zinke (aka Gimli Goose)
Karen Dietz's insight:

Love these resolutions! I've added a few to my list. Now it's your turn :)


Thanks to fellow curator Kim Zinke for finding and sharing this!

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Happy New Year To You All!

Closing out 2014 and wishing you all the best in 2015.


Created using PowToon -- Free sign up at http://www.powtoon.com/join

Karen Dietz's insight:

Have fun celebrating the new year and let's rock 2015 :)

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A Filmmaker's Perspective: Best Story Thinking For Success

A Filmmaker's Perspective: Best Story Thinking For Success | Just Story It! Biz Storytelling | Scoop.it
“The biggest mistake people make, she says, is that people think a story is a corporate or publicity video. “It’s not! A story is a story!”
Karen Dietz's insight:
A story is a story, not an ad. And if you tell a great story, it can turn into an ad for your business. It's all about getting your head on straight to really capture the power of business storytelling. In this post a film maker sets us straight. Her points are right on. Enjoy the insights here as we get ready for 2015.
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Art Jones's curator insight, December 26, 2014 5:39 PM

The author says:


"Stories tell the true journey of a person; of a client; of a company; of how they got from point A to B and why it’s so important for them to advocate, give a testimony or be on the journey. And from there you draw the right crowd of people who want to be with you on the journey. All through telling a story.”

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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | Just Story It! Biz Storytelling | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...
Karen Dietz's insight:

Here's a great post on the next upgrade in social media interactions that suggests we move from conversations to actual storytelling.


Yeah!


I like how the author, Bob Deutsch, makes a case for this and offers us specific steps to take for making the transition.


May 2015 bring us enhanced storytelling and success in all our social media efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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BLUENSCOTTISH's curator insight, December 19, 2014 1:05 PM

Thank you Karen Dietz

Art Jones's curator insight, December 19, 2014 8:22 PM

Modern marketing remains a dynamic pursuit, always evolving. We are continually learning how our brains work and as such we know more today than ever before about how to engage people and move them to take an action.


The author of this post Bob Deutsch says "Whatever the offering—dinner entrée, smartphone, a piece of clothing, or what have you—to be successful a product or brand story must feed people's appetite for self-expansion. Self-expansion isn't just a business driver, it’s a life driver. Self-expansion moves everything forward."


#TheFutureofBusiness #Storytelling

Stephen Dale's curator insight, December 21, 2014 5:33 AM

If I could summarise this article in just a few words it would be:


Brands (marketing) need to make a paradigm shift from targeting their messages at monochrome "consumers", and realise that consumers are in fact people, all of us different, and all of us on different journeys. People (not consumers) are more likely to use a product if they perceive the 'brand' understands some things about them. 


Reading time 5mins.

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Really?! 15 B2B Brands That [Maybe] Tell Great Stories

Really?! 15 B2B Brands That [Maybe] Tell Great Stories | Just Story It! Biz Storytelling | Scoop.it
How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.
Karen Dietz's insight:

OK -- the year is winding up and here's a list of brands that do great storytelling.


Only problem is -- NOT!


Of the 15 listed here, only 3 are doing really good storytelling: Google, Workday, and GE. These I really love. Check them out and then see if you can tell the difference between these awesome stories and the rest. Then be more like Google, Workday, and GE.


For me, the rest of the "stories" are product descriptions or pontifications. Well, this is my experience for the last 5 years at least: lots of emphasis storytelling, yet the amount of real storytelling going on is hard to come by. That means $$$ and opportunities are left on the table.


Oh, when will companies get it?


Here's my wish for 2015: instead of only 20% of brands doing any actual (and effective) storytelling, let's see that percentage skyrocket to 80%!


What do you think? And which of the 15 listed here do you like best?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Your Way to More Business

Storytelling Your Way to More Business | Just Story It! Biz Storytelling | Scoop.it
Learning — or relearning — how to tell stories requires some skill. And consultants and researchers are lining up to teach it, often for a hefty fee.
Karen Dietz's insight:

Hot off the presses from the New York Times is this article about how powerful the need for storytelling has become. Many thanks to Rich Sheridan, CEO of Menlo Innovations, for sending me the link.


Here's what I found interesting: the money people are charging and paying for business storytelling workshops. Gotta love those numbers!


So Entrepreneur Magazine called storytelling the biggest lesson in 2014. I wonder what storytelling will bring in 2015? 


Share your thoughts with me on Twitter @kdietz or post a comment below.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miguel A. de Jesus's curator insight, December 12, 2014 7:44 PM

One of the ways to communicate and develop your EI is through effective Story  Telling.

J. Steven Sprenger ✔'s curator insight, December 13, 2014 6:13 AM

Corporate Visions trail blazed this concept back in 2003. Very cool and actionable insight.

Jim Signorelli's curator insight, December 15, 2014 8:05 PM

Thanks Karen.

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Increase Your 2015 Income With Storytelling For Sales

Increase Your 2015 Income With Storytelling For Sales | Just Story It! Biz Storytelling | Scoop.it
The role of the salesperson is changing rapidly. To be a star performer its vital to provide insights. When you use storytelling for sales you will click.
Karen Dietz's insight:

Storytelling in sales is tricky and not as straightforward as it seems. Here my colleague Shawn Callahan talks about successful sales people, what they do, and how storytelling fits in. Sharing stories that create customer insights is key.


Even better, in the blog post he provides a link to a previous blog post to 4 story-based practices for fostering insight that you can use.


Don't miss this article. It gets you primed for increasing income in 2015 -- and who wouldn't want that?!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Carol Griffiths's curator insight, February 4, 12:45 PM

.......as long as the story is true, relevant and brings additional insight to the buyer...so many stories are thinly veiled self promotion...which, instead of advancing the prospects understanding of their own problem, merely serves to confuse and waste time.

 

Story telling can be powerful, I'm sure.

 

But only in the right circumstance.

 

Personally, I find prospects are very UNINTERESTED in anything that doesn't directly help them...

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Become A More Powerful Story Listener With This Exercise

Become A More Powerful Story Listener With This Exercise | Just Story It! Biz Storytelling | Scoop.it
Inspired by a Quaker practice.
Karen Dietz's insight:

It is easy to forget -- or simply not get -- that story telling is only half the equation in business. The real power behind story telling is actually in story listening.


Author Greg McKeown shares with us a very powerful listening activity that will surely bring tons of new insights to us. And he reminds us that simply listening is one of the fastest and most inexpensive ways to improve engagement. Makes sense.


Read more about the importance of listening, it's ROI, and then the activity. The exercise won't bring you stories, but it will lead to some great discoveries along with increased engagement.


And if you want to generate even more understanding, connection, and interactions, at the right time you can always evoke a story by asking, "Tell me about a time when...."


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, December 7, 2014 11:38 AM

The ability to craft a thought provoking question is the best way to begin a conversation and the very best way to establish a basis for being an engaged listener. This HBR article suggest that with employee engagement trending lower and lower the best ways to reverse the trend is through listening.


Excerpt:

Deep engagement does not begin with getting people to listen to you; it begins when you really listen to them. Powerful listening is one of the rarest executive practices today, not because of a lack of skill – although that is often the case – but because it’s a skill that’s under attack from social media, smart phones and the ubiquitous expectation of instant reactions. Have you ever been in the middle of a conversation when the other person just started checking his phone? Of course you have. We have a listening famine going on and it’s a shame, because in a knowledge age, so much value creation lies in the ability to figure out what’s important—by listening.

Barbara Ganley's curator insight, December 10, 2014 9:13 AM

As Richard Kearney put it, "It takes two to story..."

Miguel Paul Trijaud Calderón's curator insight, January 4, 6:36 AM

Deep engagement does not begin with getting people to listen to you; it begins when you really listen to them.; The Clarness Comittee

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Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story

Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story | Just Story It! Biz Storytelling | Scoop.it
Companies that ditch tired celebrity personas and transform themselves into vehicles for realizing their customers' aspirations will transcend single...
Karen Dietz's insight:

When I read this post today I immediately thought about a particular story every business needs to craft and tell, but is often unrecognized or forgotten. That's your Future Story about your aspiration.


This article written by Charlie Brown lays out the reasoning for emphasizing "aspiration" instead of "inspiration.


For years I've been encouraging clients to develop this story as part of their core set. Your future story is all about what you aspire to create -- how your product or service, you and your customers, are making a better world. How is the future going to be different because of you/your company? That's what inquiring minds want to know.


Lots of our business stories can be inspirational. But the future story is all about aspiration. Brown makes this distinction clear and his insights are right on. I love the additional thoughts and tips he shares.


But what is a Future Story? They are hard to come by on the web. Your Future Story is shared through stories showing your commitment to something greater than yourself/your company's offerings. Think Nike or Patagonia.


What is one Just Story It aspiration/future story? Here it is:

"Monday evening I'm sitting in the staff lounge of Just In Time For Foster Youth with 2 young women in their early 20s. At 18 they were emancipated from foster care with all of their possessions in a black plastic garbage bag. Just In Time stepped in to help them get stable with housing, furnishings, school supplies, transportation...whatever they needed. We were working on their stories -- about life in foster care and their road to success. As we worked on these stories, we laugh and cry together. We find the paths to share their stories in ways that work best for them.


These are often gut-wrenching stories to work with. Pain and sorrow mix with joy and triumph. Yet these young people are committed to telling their stories to help guide other foster youth, advocate for a better system, combat stereotypes, raise funds so more foster youth can be helped, and to encourage more volunteers. I am so moved by their bravery and resilience, and so proud of each and every one of them. I watch them move through terrible experiences no person -- much less a child -- should go through, and transform into more confident bright stars.

The story reflects the future I want to create:  through the power of storytelling to break down barriers, remove stereotypes, heal wounds, and make strangers friends. To create a future where we experience greater peace between people, full of respect, tolerance, love and helping each other is one worth putting all my passion towards. That is the future I am committed to; that is the future Just Story It works towards. Working together we can make that happen."


Businesses definitely need to get their game on and move into aspiration. What is your aspiration? What future story can you share? Tell me. The world desperately needs to hear them. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mary Alice Arthur On The power of story - YouTube

Find out more about the event: http://www.aoh-education.org/
Karen Dietz's insight:

I've known Mary Alice for many years and count her as a good friend and amazing colleague.


Here in a 1.18 minute video she shares with us "why stories' while working in Lithuania.


All I can say is, "I wish I'd said it!" Her words are inspiring.


So if you need a lift today, take a minute to watch.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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