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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com...


Here's some Friday Fun -- the animated story of LEGO! I wish more companies -- of any size -- would do something similar. 


I love LEGO and could still happily spend hours building things. Now I know the fascinating story behind it. Which makes me love those plastic bricks all the more.


This is a 15 minute video (minus the rolling credits at the end). It's a little long and it could have been told a bit better. I found the narration a bit slow and sing-songy. Sigh. So the execution could use some work.


But overlook that and it is still a great story!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling and Marketing; Selling a Story or Telling Your Truth?

Storytelling and Marketing; Selling a Story or Telling Your Truth? | Just Story It! Biz Storytelling | Scoop.it


A very good friend of mine, Real Estate Coach Darin Persinger wrote a post this week called Storytelling Isn’t Marketing poking some holes into how we can be quite guilty of buying in to the ‘new shiny tool’ or in this case the ‘new shiny idea’.


This post is from author Teri Conrad and is an excellent reminder of how storytelling is re-shaping marketing. Teri makes great points here:

  1. Success in marketing is about applying systems and following through. Even if you have compelling stories, without a system very little is going to happen.
  2. People buy the Why of your product/service, not the What (features).
  3. Embody the "what can I give?" perspective.
  4. Focus on creating fabulous experiences for customers/clients.
  5. Know and communication your purpose -- get clear on that.


Points 2-5 are all about how you frame your stories and then convey them. I would add one more -- make sure you are authentic!


Using stories in your marketing can be very powerful. Follow these principles to ensure success with your business storytelling.


Now go read the full article for all the other insights to be gained here :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling is Us – Homo Narrans

Storytelling is Us – Homo Narrans | Just Story It! Biz Storytelling | Scoop.it

"Storytelling is Us – Homo Narrans. Storytelling is a uniquely human activity that occurs throughout all areas of life."

 

Hi Karen, thank you so much for appreciation my suggestions to you! I found this article...it seems interesting! Have a great new week! :-)



What a delightful article about storytelling as a tradition, the connection of story to sales, and how you and I are storytellers. This is a piece that will definitely brighten you day!

Thank you to Giuseppe Mauriello for sending me this. Both he and the article are gems.
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Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF

Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF | Just Story It! Biz Storytelling | Scoop.it

As focused as we all are on conversions and purchases, we are not all capitalizing on the opportunity to attract and engage with our customer at every point in the buying cycle, and as a result, customers can slip away.


I love the maps in this article!! They are very helpful to know and understand how the stories companies are creating and sharing need to play out across the sales cycle in order for businesses to grow.


The author A. Hall also makes the point to tell the story first, then choose your platforms. Too often we get caught up in the glamour of the technology instead of crafting a really good compelling story. But that is backwards. 


Then the B2B Content Mapping diagram will help you sort out the next steps.


With business stories, it is sometimes hard to know, once you have your stories, how to proceed effectively to build fans, followers, and sales. 


This article and charts should help you out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Reasons Why Your Content Doesn't Attract Links -- Story Elements

10 Reasons Why Your Content Doesn't Attract Links -- Story Elements | Just Story It! Biz Storytelling | Scoop.it
So we have all heard time and time again, "to attract links you need to build great content". But very few actually talk about what good content looks like. That's because good content can come in many different forms.


Here's an article by Joe Hall that very clearly explains why content on a website gets ignored. And they are all story principles!


Keep this list handy and make sure when you are creating content -- any kind of content whether it be a blog post or a brochure -- that you include a well written title, has a unique voice, contrast, a focused key message, etc.


Read the article for more!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creating A Lasting Impression | Smashing Magazine

Creating A Lasting Impression | Smashing Magazine | Just Story It! Biz Storytelling | Scoop.it
We can all agree that the work we do should inform, be appropriate to the client and their audience, and, of course, look good. But there’s a bonus third attribute worth aiming for—creating a lasting impression.


This article is long but a fascinating read -- especially for anyone who is working with stories in an organization and wants to know about creating visual memories.


Storytelling is creating art in the air. That means it is ephemeral and only lives on in the person who heard the story. That means the story we tell has to be compelling in order for it to stick in the minds of our listeners, and be repeated.


This article on faciliating visual memory is provacative on several levels.

  1. First, it talks about what visual memory is and what goes into making them.
  2. Second, it discusses in depth several examples of how companies have created powerful visual memories.
  3. Third, even though this article talks about graphic design, many of the same principles apply to storytelling.
  4. Fourth, if you want to know about how to bring the ephemeral art of storytelling into the built environment or websites or promotional materials as story triggers, this article is rich in examples and insights.


Once you have a compelling story to share, then start thinking about how you can create visual memories to have your stories stick even longer and more powerfully in the minds of your listeners.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Tell a Great Story

How to Tell a Great Story | Just Story It! Biz Storytelling | Scoop.it
Use this seven-step process to develop and tell a business anecdote that will you help close the deal.


If you are still struggling with your biz stories, then use this method. It starts from getting clear on the key message first, and then working backward. That is the most effective way to craft business stories, and the one I find most useful when working with clients.


If you are stuck -- try this -- you'll like it!


Now, what is a key message? It is the main point of the story. It is the message you want to leave people with that will help move them to action, to inspire them to do something different. Think deeply about your key message when crafting your story -- the clarity you create here will make the rest of the process very easy.


Oh yeah -- and don't forget -- sometimes as you work on your story the key message you thought was the right one can change and morph. Don't worry -- that's part of the process. Storytelling is an iterative process, so just keep working it and letting your biz story unfold into a dynamite piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Future Of Storytelling: Immersion, Integration, Interactivity, Impact

The Future Of Storytelling: Immersion, Integration, Interactivity, Impact | Just Story It! Biz Storytelling | Scoop.it

As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. Experimentation is all well and good, but what do audiences actually want? To answer this question, research group Latitude has interviewed 158 early adopters and compiled a report that forms the first phase of its The Future of Storytelling project.

 

This article popped up today and I really like the 4 "I's" that it says the best business stories bring to the table: immersion, integration, interactivity, and impact. All stories, if told really well, do this. They immerse the audience and teller in the experience of the story, facilitate integration of messages, are co-created experiences that often generate story sharing back-and forth (interactivity), and have an impact on both the teller and the audience.


These 4 "I's" I really like -- they help capture the intent and purpose of our business storytelling. If your stories are not hitting all 4 dimensions, go fix them!


The author Martin Bryant is framing his points here in the world of transmedia storytelling -- where stories are told across multiple technology formats. The results of the study shared here contain no surprises if one is familiar with the dynamics of storytelling however.


For example: people influencing the media or producers in the creation of stories. Well, that's been happen for a hundreds of years now. Yet I do agree that the rate and amount of access has increased with technology, all of which is a good thing.


So what's the take-away here? 


First -- focus on the 4 "I's" in any business storytelling you do in order to be successful. And expand your notions of what Interactivity, immersion, and integration can be. The info shared in the article might spark some ideas for you. If you are in business, are a blogger or content creator of any time, take these 4 "I's" to heart and do more of them.


Second -- stay tuned for the next part of this report that looks very promsing: "Latitude is currently working on phase two of its study, which it describes as “a large-scale international exploration focused on quantifying storytelling trends and opportunities, and understanding key audiences for multi-platform and transmedia experiences.”


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Friday Fun! A Narrative Structures Infographic that's hilarious. “Study up, screenwriters!” | Go Into The Story

Friday Fun! A Narrative Structures Infographic that's hilarious. “Study up, screenwriters!” | Go Into The Story | Just Story It! Biz Storytelling | Scoop.it

See, that’s not so hard! What other move genre ‘recipes’ could you come up with?


LOL -- I love these short story structures all put together in a fun infographic. And don't forget to read the comments on the blog -- there are several more structures people came up with.


Now most of these you probably wouldn't use in business, but they way they are portrayed is a hoot anyway. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | Just Story It! Biz Storytelling | Scoop.it

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.


Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.


This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.


Have a delightful read and day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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50+ Web 2.0 Ways To Tell a [Biz] Story

50+ Web 2.0 Ways To Tell a [Biz] Story | Just Story It! Biz Storytelling | Scoop.it

It was not long ago that producing multimedia digital content required expensive equipment and deep levels of technical expertise. We are at the point now where anyone can create and publish very compelling content with nothing more complex than a web browser.


Early on in my curating this topic I reviewed Alan Levine's site of 50 free digital storytelling tools you can use to create and share a story. His site is awesome! And now it is updated.


Now here he pops up again with a terrific video where he talks about the tools and how to craft a digital story -- using some of the tools on his list! It is not the most polished piece I have ever watched, but it is very cool. And inspiring.


Go watch this 9:37 minute video to see Alan at work, preview some of the tools, and take on his challenge of taking a biz story and telling it 50 different ways!


I guarantee you will learn lots, it will be fun -- and frustrating too, sometimes since I've tried this myself :) -- and definitely a creative jolt in the arm.


And don't forget to share here what you create!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Use Storytelling as a Leadership Tool - Forbes

How to Use Storytelling as a Leadership Tool - Forbes | Just Story It! Biz Storytelling | Scoop.it
Paul Smith I recently spoke to Paul Smith, who is a consumer research executive, keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM Books, August,...


I've been following Dan Schawbel for years and was delighted to find that he recently interviewed colleague Paul Smith at Proctor and Gamble about his new book on storytelling and leadership titled Lead With A Story.


This interview with Paul that Dan conducted is chock full of good information about the need for leaders to develop storytelling as a core competence. And tips on how companies can make storytelling part of their leadership practices.


What I love about Paul's book is his identification of 21 common leadership challenges where storytelling can help. He based his conclusions on his interviews with 75+ CEOs and executives at companies around the world.


If you want to know more about storytelling and leadership, read this article and then get the book (I have no affiliation with Paul or his publisher).


You will have more tools at your disposal than when you started!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Theme @ TEDxEaling in Sept.! - Inspire, connect and educate

Storytelling Theme @ TEDxEaling in Sept.! - Inspire, connect and educate | Just Story It! Biz Storytelling | Scoop.it
You are a storyteller. Story is a vital part of what makes us human. It's how we connect to one another. Welcome to TEDxEaling.


Hey -- here's a conference coming up next month (September) in Great Britain all on storytelling by TEDx. 


Woo hoo! Looks awesome. If you can go, keep watch for when the tickets go on sale. And for those of us who can't attend, sign up for the newsletter updates.


Then share with us your take-aways!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Four Kinds of Burning Platforms | Conner Partners

The Four Kinds of Burning Platforms | Conner Partners | Just Story It! Biz Storytelling | Scoop.it
I promised to curate the next article by Daryl Conner on the four types of burning platforms stories and how they are used in org change work. Well, here it is -- and it is really good.

Any leader, business, or consultant needs to know the particulars in this article. Here is a sneak preview -- the burning platforms stories are NOT really about creating urgency for change.

I appreciate Daryl for clearing up these misconceptions about this story. And don't forget to read his first blog post about the burning platform that I curated below.

This review is written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Billy R Bennett's curator insight, December 11, 2012 9:01 PM

Karen Dietz curated this article by Daryl Conner on four types of burning platforms.  A burning platform is a concept leaders use to define the reason for change.  As Daryl points out this may be based on a negative problem  based appeal or a positive, future opportunity.


Which is better?


Research on personal change has reported greater long term success with positive images.    In most serious change projects, we usually use both. 


You cannot and should not hide business challenges from employees.  


However, once they understand the challenge they will then want to hear your reasoning about why they should consider giving more of themselves to the organization.   I would make it good.


www.pyramidodi.com 

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New Study Says We Take on the Traits of Our Favorite Fictional Characters - Forbes

New Study Says We Take on the Traits of Our Favorite Fictional Characters - Forbes | Just Story It! Biz Storytelling | Scoop.it
There's a rather interesting new study out of Ohio State University that says that consuming media may affect us more than we think.


Stories are very powerful. The stories we read and tell ourselves influence how we be and act in the world. The stories we share with others influence how others be and act in the world.


This article talks about a recent Ohio State University study showing the link between stories and behavior.


Which is why the hype about storytelling in the worlds of marketing and branding give me a queasy feeling sometimes.


On the other hand, if we as leaders, business owners, entreprenuers and heads of non-profits choose to do good in the world, understanding the power of stories can allow us to create our worlds and those we interact with more consciously.


If you want to be a certain way as a leader or business owner, read stories that support that.


As a small business or enterprise, what kinds of customers do you want to attract and work with? What kinds of employees do you want to attract to you? Figure that out and share stories in alignment with those desires.


This sounds simple, is not so easy, yet there is great truth and wisdom to these notions and the conclusions of the study shared here.


Makes you wonder and take pause about some of the video games out there.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want to Change the World? Define Your Organization's Attitude

Want to Change the World? Define Your Organization's Attitude | Just Story It! Biz Storytelling | Scoop.it
get your strategy, posture and culture aligned as a first step on the way to changing the world.


Got a story? How about an attitude? Or does your story express your attitude? Is your attitude part of  your story?


Turns out you need both. Well, that makes sense actually. The stories that stand out the most -- that aren't an expression of bland-land -- are those that do have an attitude.


Now that doesn't mean to say that attitude is all about the 'in your face' kind. It means that you have a defined personality that imbues all you do.


Check out this article to understand the attitudes of Coca-Cola, Apple, Red Cross and Ritz-Carlton and how those play out as dynamics in their cultures and strategies.


No matter if you are an enteprise, entreprenuer, or non-profit, there are definite insights here you can use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Telling tales with data

Telling tales with data | Just Story It! Biz Storytelling | Scoop.it

Let's begin with an article that appeared in the Journal of the American Medical Association (JAMA) at the end of last year. Narrative vs Evidence-Based Medicine—And, Not Or was written by Zachary Meisel and in it he said: "Scientific reports are genuinely dispassionate, characterless, and ahistorical. But their translation and dissemination should not be. Stories are an essential part of how individuals understand and use evidence."

 

Data is supposed to be cold and objective; but the dissemination of your data can be warm and subjective. So go ahead, tell a story with your data. Because if you don't, you run the risk of falling behind. As Meisel continued: "Those who espouse only evidence—without narratives about real people—struggle to control the debate. Typically, they lose."

 

It’s become pretty much axiomatic these days that if you're really serious about getting your data across to your audience, you need to tell a story with it. Stories are more engaging and convincing than mere data. If you want to influence someone’s behaviour you need to touch their heartstrings and move them to tears. And you won't do that if you only engage their logical left brains. No, you also need to impose yourself on their creative and emotional right brains.

 

Which all sounds promising and exciting, but we need to remember that it's data we’re talking about here. Data is logical and soul-less and is usually a collection of seemingly disconnected facts. How are we going to fit that into a story?


Love this article with good ideas for keeping storytelling with data sweet and simple.


Thanks Gregg Morris @greggvm and his Story and Narrative curation for originally finding this post!


Via Gregg Morris
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What is your business storytelling intelligence | One Thousand & One

What is your business storytelling intelligence | One Thousand & One | Just Story It! Biz Storytelling | Scoop.it
There are four types of business storytelling styles. Where do you fit?


Read this quick article and scan the graph to figure out what style of business storyteller you are -- and what you need to fix to be more influential or successful with your stories.


Once you figure it out, then poke around the other articles in this collection under 'storycrafting' and 'storytellingskills' to figure out your next steps!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Real Story of the Burning Platform | Conner Partners

The Real Story of the Burning Platform | Conner Partners | Just Story It! Biz Storytelling | Scoop.it

The “burning platform” story has become a permanent part of the organizational change landscape. In this series, I’ll offer some background about how I found and introduced the story, what its original purpose was, how that intention has sometimes been misunderstood, and some of the implications for change practitioners who incorporate the metaphor into their practice.


Here is a thoughtful piece about leadership, change, and 'burning platform' stories to get us started this week.


What is a 'burning platform' story? It is often a story leaders tell to galvanize change in an organization.


Here's are the points I really like about this article:

  1. It is a fabulous example of how stories change -- both for better and worse -- with transmission.
  2. It is a good discussion about how metaphors can be mis-construed.
  3. It is a good reminder about making sure you've got the story right if you are going to repeat it.
  4. It includes two misconceptions about a 'burning platform' story that have ensued in leadership and among consultants.


Hey -- let's get the story straight! Here is your opportunity to learn from the source of the 'burning platform' story Daryl Conner, and to learn about it's real meaning and use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 ways to get traumatized sources to share their stories -- Poynter

10 ways to get traumatized sources to share their stories -- Poynter | Just Story It! Biz Storytelling | Scoop.it

When people have been traumatized, they’re often reluctant to talk to the media. There are ways of getting them to open up, though, and of showing them the value in sharing their story.

I talked with five journalists who have interviewed sexual assault victims, people with mental illnesses and parents who have lost children. Here are 10 tips from them.


If you are a non-profit who works with people facing tough challenges or who have been traumatized in some way, yet you want to share their stories, then these 10 tips from journalists you may find helpful.


But those of us who have been around storytelling as a dynamic meaning-making process know that these 10 tips do not deal with the real issues involved here.


For example, people's ability to share their story about a difficult issue evolves over time. At first they may only be able to tell you a tiny piece of the story. Or share a piece of 'black humor' about what happened. Eventually they may be able to tell more of the story, depending on their own healing process. So if you use these tips and expect to get the whole enchilada, be respectful and adjust your expectations. Don't push. You may do more damage than good.


And who they share their story with depends on the level of trust and intimacy they share with a person. Personal stories -- particularly stories of trauma -- can be characterized as stories you share with strangers on the front porch, stories you share in the living room when some trust has developed, and back-room stories that you feel comfortable sharing with your most intimate friends or partners.


Expecting someone to share a back-room story with you when you are a stranger to them means you are totally clueless. The result could be resistence or even more trauma. 


So what is a non-profit to do?

Well, take these 10 tips in hand, but bring your understanding about people's ability to share their story to your work. And then work with the front porch to back-room story types so you know better what kinds of stories to ask for and when.


Wishing you good story gathering experiences!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Nike Story -- Everyday Champion Advertisements

Nike Story -- Everyday Champion Advertisements | Just Story It! Biz Storytelling | Scoop.it

Everyday Champion Advertisements - Nike has launched its newest commercial in time for the 2012 London Olympics entitled ‘Find Your Greatness.’

The idea behind the video is truly inspiring, as it brings to light the fact that greatness can be found in anyone and in any place.


Here's what I love about this latest ad from Nike -- it's subtlety! Earlier in the week I curated an article about marketing and subtlety and storytelling across channels.


Nike is a master of marketing subtlety. While this one example is only about one channel, its marketing and sales messages are still subtle.


Enjoy the ad!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Stimulate Your Customer's Lizard Brain to Make a Sale

Stimulate Your Customer's Lizard Brain to Make a Sale | Just Story It! Biz Storytelling | Scoop.it
Many marketers and salespeople believe they are in a selling war against their direct competition.


How do you use stories to make a sale? By following the 4 principles here:

  1. bring in context to create urgency
  2. use contrast to add value
  3. share before and after stories
  4. and bring in visual tools

The article written by Tim Riesterer has great examples to share to illustrate these points and make them useable for you.


If you are a sales professional strugging to make your quotas, then bring these principles into your prospect conversations and presentations. 


If you want to grow your business yet dislike sales, then use this guide to get you out of that slump!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Visual Marketing/Storytelling Is Here – 5 Ways You Can Use It To Sell Your Ideas | TechCrunch

Visual Marketing/Storytelling Is Here – 5 Ways You Can Use It To Sell Your Ideas | TechCrunch | Just Story It! Biz Storytelling | Scoop.it

For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream.


Here are 5 creative ideas gathered from other companies who are effectively using visuals in their marketing and gaining more business.


The author of this article, Iris Shoor, didn't just list the typical ways to do visual storytelling -- Pinterest, Instagram, infographics, photos. She instead found companies who were using visuals in creative ways that you can also do. Read the article for her examples and tips.


I hope your reaction to this article is, "Oh yeah, cool idea!" or "Oh yeah, I forgot to do that last time!" It should get your creative juices flowing.


A quick reminder -- visual storytelling is often simply about triggering stories within your reader's minds or allowing them to connect your visual to a story in their brains. This often allows them to create a new yet familiar (and hopefully positive) story about your product/service/brand. That's a good thing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brands that mastered the art of subtlety in its storytelling

Brands that mastered the art of subtlety in its storytelling | Just Story It! Biz Storytelling | Scoop.it

Managing this combination artfully is the essence of marketing. Today, brands live in such a fluid digital ecosystem that these pixels are constantly being refreshed in real-time to keep the story of the brand alive and relevant. New platforms and technologies allow marketers to manage each of their "pixels" in sophisticated transmedia storytelling. Three growing trends that are improving multi-platform marketing include deeper storytelling, sophisticated curation, and using artificial intelligence to improve the contextual relevance of ambient marketing.


This is a thoughtful article that I enjoyed because it highlights the notion of 'subtlety' in marketing/branding activities. What does the author, Victoria Young, mean by subtlety?


She uses Kate Spade as an example -- where the company uses different platforms to post different content that in its entirety tells a story.


The activity is call curation and as the author says, "This is an effective, graceful, and non-intrusive way to continue to reinforce the Kate Spade story. Furthermore, this allows consumers to identify with aspects of the brand that are not so directly commercial, and therefore more relatable."


Curating content in a variety of ways across different social mediums (this is a take on transmedia storytelling) which can lead to deeper story sharing experiences between companies and their customers without hitting people over the head with repetitive messages. That is a good thing!


So how subtle are you in your marketing efforts and is this a quality you want to bring into your branding? Definitely food for thought!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Nothing New: Storytelling and Social Media -- a new book that sounds really interesting

Nothing New: Storytelling and Social Media -- a new book that sounds really interesting | Just Story It! Biz Storytelling | Scoop.it
In high school English, I was taught  there are only three stories in this world: Man vs. Nature, Man vs. Man and Man vs. Self. That's it. Three plot lines that explain every tale in the world, fictitious and real.


This book looks like a winner because it has identified long-standing success principles that are still valid today. And then give the reader focused steps (so they promise) for making their content creation really work to attract new customers.


As the authors Muahmmad Yasin and Ryan Brock say, "Sure, social media is a new tool–its form is new. But the content is as old as the hills, using marketing principles that stretch back to the time of Cesar Augustus, one of the canniest propagandists who ever lived."


This does not mean there is nothing new to write. But the authors suggest we need to focus more on content creative quality than the sheer numbers of quantity in order to stand out.


Sign up to receive notice of when the e-book comes out -- which is shortly I hope!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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