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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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11 of the Best Customer Service Stories Ever

11 of the Best Customer Service Stories Ever | Just Story It Biz Storytelling | Scoop.it

When someone wants to tell you a story about a recent customer experience, it usually tends to be more Tales from the Crypt than Happily Ever After. But that’s not to say good service isn’t out there. Here are 11 companies that will restore your faith – at least temporarily.

 

These short stories are awesome! Heights to aspire too, and certainly great stories to share. And don't forget to read all the comments -- there are more stories there! Enjoy :)

 

Thank you Gregg Morris for finding this gem!


Via Gregg Morris
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Karen Dietz's comment, March 13, 2012 4:27 PM
I hope this article brings you healthy traffic Richard! Thanks for re-scooping. I'm sure Gregg thanks you too :)
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Does Your Brand Tell a Powerful Story?

Does Your Brand Tell a Powerful Story? | Just Story It Biz Storytelling | Scoop.it

"Brilliant's not enough in today's economy--you need a compelling story so people will remember you. (#branding Does Your Brand Tell a Powerful Story?)"


There are good tips and insights here on finding and sharing your business's brand story.  I particularly like how the author talks about the 'energy' and 'pulse' of a brand story, encouraging us to "Raise your brand energy levels." The questions posed to get us started are really good also. The entire article is a good read.


Here's to more vibrant, energetic, authentic, personal, humanized brands!

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Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company

Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company | Just Story It Biz Storytelling | Scoop.it

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.


Here's what I like about this article: as the author says, "For some, telling your story is an uncomfortable experience. I know I've always strived to keep my personal and professional lives somewhat separate, believing that few really care about where I grew up, how I grew up, and what drives me to succeed in business today...Nonetheless, it's fair to say that in an increasingly wired world, where first encounters are often online, a little personality can go a long way. A great story? Even better."


The author then goes on to share 3 tips for finding and sharing your story.


Almost every client I work with initially resists sharing their personal business story. They claim "It's not about me!"  Ha ha. Your business is all about you. They get over it, and we go on. It takes skill to do this well, but they do master it.


So if you have ever had the same feelings, read this article and start getting more comfortable sharing your personal business stories.


There's debate about the superficiality of personal branding. What works in my book is authenticity. If authenticity is satisfied, you are doing well.

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Saving the World with Simple Pictures: Visual Storytelling

Saving the World with Simple Pictures: Visual Storytelling | Just Story It Biz Storytelling | Scoop.it

"Creativity under constraint, sound judgment in uncertain environments, rigorous thinking amid complex ideas -- these are the skills taught by the arts. Dan Roam contends that these skills are needed more than ever in business and politics."


Love love love this video by Dan Roam! Here he eloquently explains how simple pictures can save the world. It is visual storytelling at its finest.


Storytelling is very powerful for sparking change. Visual storytelling is equally as powerful


Learn more about this -- and you too can become a visual storyteller! Dan points the way.

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Content Curation Contest

Content Curation Contest | Just Story It Biz Storytelling | Scoop.it

Hi Everyone! I have a chance this week (March 12- 18) to win an ipad that would help me out greatly to curate content on biz storytelling here.


If you like the articles I send you, then this would be a huge assist for me. I spend several hours each day finding, sifting through, finding the gems for you, and writing reviews of the articles I share.


The ipad would make this work tons easier. I hope you vote for me! I'll only keep this post up this week with the link.


And you can vote more than once :)  


Many thanks in advance! Here's the link: http://www.atlanticbt.com/contentcurationcontest/vote

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Does Your Design Follow The Right Story? | Van SEO Design

Does Your Design Follow The Right Story? | Van SEO Design | Just Story It Biz Storytelling | Scoop.it

A recent thread on my small business forum reminded me of the need for every business to tell a unique story and even more to make sure your design tells that same story in every detail. This is the principle of unity to it’s highest degree. It’s the whole being more than the sum of the parts. It’s what ultimately makes for the best designs.


Nice! What a nifty article that links story with design with your business into one unified whole. The post is well written, easy to read, and has great points to make about business storytelling. Plus good tips for creating your stories!


What's design got to do with it? It's all about designing your business, designing your stories, designing your marketing and linking it all together.


Enjoy the insights and examples shared in this blog post. As the author says, "When I think about the business advice I’ve offered and taken over the years it all comes down to choosing your story and then making decisions consistent with that story."

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The Leadership Brand: How to Discover Your Personal Brand Persona [& story]

The Leadership Brand: How to Discover Your Personal Brand Persona [& story] | Just Story It Biz Storytelling | Scoop.it
Kimberly Bordonaro outlines 12 common leadership brand archetypes to help you discover the unique qualities that attract your audience to your personal brand...


The more knowledge we have about what makes leaders (and ourselves) tick, the better.  And this article shines a light on common leadership Personas or archetypes in business.


How would I use these? Well, as a story coach I often engage in a conversation with my client about who they are and how they want to be perceived.  That gives us some groundwork for making sure their stories match how they want to be authentically perceived.


Please don't think leadership Personas or archetypes are about creating fake or false profiles. We grow into the Personas and archetypes so we can embody them more fully -- while continuing to show up authentically. It's an essential part of story coaching work. So what is the stories do you want to share that match your Persona?


Anyway, I digress. Enjoy reading these Personas and figuring out which ones you are about! This will help you with your 'About Page' also. 


Then read the other article I curated today on social media Personas. They are a good match to read together.


Thank you to fellow curator Richard Andrews for finding this article. Visit his topic at http://www.scoop.it/t/success-leadership 

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Social Networking Personas: Who Are Your Customers?

Social Networking Personas: Who Are Your Customers? | Just Story It Biz Storytelling | Scoop.it
"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and busi...


Personas are a great tool for helping you craft your biz stories and connecting more effectively with your customers.


Personas are basically little stories you create about your main customer types (with lots of pics!).  


This article shares 4 social networking Personas and how they interact on line. With this information you can start crafting your stories to connect with the Personas that fit best with your business.


Oh, and by the way -- which Persona are you? I'm the Professional I think :) 


As the author says, "Take a few minutes to review the full whitepaper (it’s free!) Think about your customers and which of the four types suits them best. Then, take a look at your social media posts over the last few weeks. Are you speaking to your audience? If not, it’s time for a new plan."


But before you do that, also check out Carol Pearson's book "The Hero & The Outlaw" (http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_5?s=books&ie=UTF8&qid=1331399222&sr=1-5) which is all about how to identify and use specific archetypes of your customers and how to shape your marketing content and stories towards them.


Thank you to fellow curator Namita Patel for finding and sharing this article! Check out her content at http://www.scoop.it/t/social-media-mashup 

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Karen Dietz's comment, March 11, 2012 10:18 PM
Thanks for re-scooping this! Have a great week :)
Karen Dietz's comment, March 12, 2012 11:15 AM
Thanks for re-scooping this Debra! Have an awesome week :)
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Just Story It - The Best Ever Biz Story Book List For You

Just Story It - The Best Ever Biz Story Book List For You | Just Story It Biz Storytelling | Scoop.it

I have finally added a list of my favorite biz story books to my website that you can now access and explore yourself. There are 26 all total!


These books are the best I've found that will help you build practical storytelling skills, and make us all smarter about business narratives. I've added little reviews for each book explaining why I like it.


The books include everything from conducting narrative research within organizations, how leaders can use storytelling, stories in marketing/branding, how to use stories for change and transformation, and using stories for break-through communication.


The books include many business examples, processes, and how-to steps. I hope they prove useful for you. Enjoy!


PS -- and let me know if you have recommendations!

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Cyndee Haydon www.SandbarsToSunsets.com's comment, March 11, 2012 4:39 AM
Karen I was going to say "The Story Factor" - my favorite book of the last 5 years - great stuff in there that has helped our business & blog - thanks, Cyndee
Karen Dietz's comment, March 11, 2012 9:17 PM
Thank you for re-scooping this Stephane! Have a wonderful week :)
Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you Gimli! Have a wonderful week :)
Suggested by Debra Askanase
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How Ryan Gosling Thanked a Major Donor

How Ryan Gosling Thanked a Major Donor | Just Story It Biz Storytelling | Scoop.it
While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications?


This tongue-in-cheek donor 'thank you letter' (using story dynamics) brought a grin to my face -- and is a good example of creatively using todays tools, pop culture memes, and storytelling elements to build ongoing relationships with customers.  


As the author says, her client who created the 'thank you letter' did the following: 

  1. She has taken the time to get to know her donors on a personal level so she knows what they like.
  2. She knew she needed to say thank you in a creative and personal way.
  3. She wasn’t afraid to do something entirely different — and potentially pretty risky! (But because of #1, she knew it would work).


The story elements included are sensory imagery; references to another story; metaphors; and in this case, humor.


The monthly newsletter on nonprofit writing prompts to help you find your organization's stories looks promising also.


I hope this article fires up your creative juices so you too can find interesting ways to share a story with your customers to strenthen relationships and build raving fans.

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Business Sense: Storytelling--The Secret Key to Leadership

Business Sense: Storytelling--The Secret Key to Leadership | Just Story It Biz Storytelling | Scoop.it
When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn't just better than the other tools. It's the only thing that works. The basics of leadership storytelling was the topic of my talk at ...


Love this video really hammering home the message that the heart of leadership is all about storytelling from my colleague Steven Denning.


In the video he notes that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive. And he describes the four main characteristics of leadership stories that do work.


Go watch this video now and up your leadership game!

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Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you again Gimli :)
Karen Dietz's comment, March 11, 2012 9:24 PM
Thanks Richard!
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Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations

Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Just Story It Biz Storytelling | Scoop.it

This study investigates the use of narrative in organizations by (1) examining current organizational storytelling practices in a variety of industries and (2) identifying key features that characterize stories with powerful impact. Sixty survey respondents reported narrative is used by leaders to transfer knowledge, shape culture, and motivate or curtail employee behavior, as well as by employees to manage stress. Interviews with eight experts on narrative revealed, perhaps surprisingly, that skimping on details is what makes stories powerful.


Consider this post more a long-read but rich with great material. I love the bar charts about the findings, and the articulation of exactly what makes stories 'stick.'


The insights are all replicatable for your business.


Yes, this article is in academic-speak. But don't let that stop you. It's solid research that we can all use to help us get smarter about biz storytelling, and/or to storify to share with clients.


Good job!

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Karen Dietz's comment, March 11, 2012 9:19 PM
Glad you like this one too!
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iPhone Photography, from Shooting to Storytelling

iPhone Photography, from Shooting to Storytelling | Just Story It Biz Storytelling | Scoop.it

tutorials | lynda.com...by LA Times Journalist Richard Koci Hernandez


This is so cool -- using your phone to take photos and then putting them together to create stories to share.  Imagine how much fun this could be for a business -- and be really cool marketing.


The intro video is well worth watching. This is as series of video tutorials by LA Times photographer and journalist Richard K. Hernandez to teach you how to do great photography via your phone, use apps for editing, and then creating a story to share. He's ditched all of his other equipment and just uses his iphone now.


Now here's the bad news -- to get the rest of the tutorials it will cost you $25 for a monthly subscription.


But I'm going to do it because I think it will be worth it. Initially I thought -- geez, why bother? Photos of working at my computer will go only so far -- unless I capture my occasional computer meltdowns because technology is giving me fits that day. And photos of work with clients is going to get boring fast, too.


So what's a gal to do?  Well.....how about a photo story of a work trip, a photo story of a conference, a photo story of my client transformations, a photo story of workshop content & participant stories....hmmmm. Food for thought.  I'm sure I'll think of more!


What ideas come to your mind for your business?


Don't be put off when you link to the page -- it's very boring and when I first went there I wasn't sure what I was looking at.  But under the Introduction heading, link on Welcome and that will start the initial video.


Have fun creating awesome iphone stories!

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Your "About Me" Page will Seal the Deal | Blogging Tips

Your "About Me" Page will Seal the Deal | Blogging Tips | Just Story It Biz Storytelling | Scoop.it

There is one page on my blog that has literally driven me nuts because I could not get it right.

No matter how many times I did it, it still gave me nightmares. I don’t even remember what I was putting on there in the initial days.


THE ORIGINAL LINK IS BROKEN! HERE IS THE CORRECT ONE: http://www.reviewzntips.com/about-page-tips/

What another great post about "About Pages" to help us crack this tough nut. This article is specifically slanted to bloggers who either remain anonymous or go on and on about their accomplishments. Both ends of this extreme are not good.


Most "About Pages" are deficient -- either boring, too thin (not enough meaty material), or drone on and on.


Every single one of my clients struggles with this -- it's normal. It's hard to talk about yourself and know if you are hitting that sweet spot in sharing with people who you are.


The author here has giving us a 5 point structure to follow that will definitely help create engaging "About Pages."  


The only missing piece I would add, is make sure you include lots of sensory imagery and an occasional metaphor in your bio. That will really make what you write come to life.


And then read the comments to the blog post -- they are great with more good information/ideas.

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How to Create Great Advertising with Storytelling | Smart Marketing Strategy

How to Create Great Advertising with Storytelling | Smart Marketing Strategy | Just Story It Biz Storytelling | Scoop.it
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.


Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!


This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.


Nice -- solid ideas without being too long or difficult to grasp :)

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Karen Dietz's comment, March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
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3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger

3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger | Just Story It Biz Storytelling | Scoop.it
Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people. So, how do you apply this to your marketing?


Love this quick article chock full of great ideas! And a simple 3 story matrix to use. They make lots of sense and the author includes examples


They all make perfect sense to me and are very helpful when working on your business stories to gain more business!

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Can Your Brand Tell A Workplace Story Like This?

Can Your Brand Tell A Workplace Story Like This? | Just Story It Biz Storytelling | Scoop.it
We're willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair.


THIS POST HAS MOVED! HERE'S THE NEW LINK: http://www.emotivebrand.com/?s=herman+miller


Love this video from Hermann Miller that very creatively tells their story -- or at least one of their stories! It's a story terrific for recruiting and for just good ol' plain PR.


And I like that the article discusses what works in this video and challenges us all to step up to the plate to create similar stories for our business. Yes, we can do it -- and need to!

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Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference

Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference | Just Story It Biz Storytelling | Scoop.it
Actually, these are best leveraged together---big data and powerful analytics have deep meaning when positioned in the context of powerful stories. Stories give people a context in which to position the analysis provided by the data.


This is a really nice article about how well data and stories work together.


The only piece I would add is this: share your stories first, and then support them with data.  Most often people go for the data first, and then maybe share a story.


So do the reverse and you won't put people to sleep or have them looking at you with a quizzicle eye wondering, "And what does this data mean?"


Story is the meaning-making part of the equation. Data is the sense-making part.


Enjoy!

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The Worst Customer Service Narrative In The History Of Branding

The Worst Customer Service Narrative In The History Of Branding | Just Story It Biz Storytelling | Scoop.it

"In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get it right.

Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile creative types.

It’s just not true."

 

Yep -- don't do what United Airlines did! Did they share a narrative? Yes.  Is it a story? No. And the end result -- something awful.  This is a great example of what we DO NOT mean by 'business storytelling.'


Via Gregg Morris
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Karen Dietz's comment, March 7, 2012 5:21 PM
Thank you for finding this Gregg!
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Case Studies: How to Use Storytelling as a Marketing Power Tool

Case Studies: How to Use Storytelling as a Marketing Power Tool | Just Story It Biz Storytelling | Scoop.it
Traditional advertising can get lost in the daily media blitz. Give people what they really love: stories.


Yes, absolutely. I like this article because it covers all of the 'why' questions -- about why you would use case studies.  These are really good points showing how they are a powerful marketing tool.


The author then shares the 'rules' to follow to create your case study. Well, they are OK as far is it goes. But here are the critical rules that were left out:

  1. Add contrast/drama
  2. Add sensory material (the language of the senses)
  3. Use conversational language -- avoid business speak!


If you miss including these three rules, you will create case studies that are dry dry dry as toast and as boring as watching grass grow. And frankly, boring case studies are the norm in business. I deal with this every single time with my clients.


So follow these 'rules', but make your case studies come alive as stories using all the storytelling tools available to you. That's the way to stay out of the quicksand and bring more customers knocking on your door.

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Karen Dietz's comment, March 7, 2012 10:55 AM
Thank you for re-scooping this article! Have a great week -- Karen
Karen Dietz's comment, March 8, 2012 12:42 PM
Thanks Richard and enjoy your upcoming weekend :)
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Facebook Timeline and the Art of Company Storytelling | KaneCo Conversations

Facebook Timeline and the Art of Company Storytelling | KaneCo Conversations | Just Story It Biz Storytelling | Scoop.it

Facebook's Timeline is tailor-made to tell your company’s story — from its humble beginnings to the present – capturing every milestone, change and challenge so your clients or customers can see, at a glance, who you are and why you do what you do.

But ultimately, Timeline is just a tool. You still need to come up with the information, ideas and media with which to populate it and create a story that’s interesting and engaging for your community.

So what makes a good company story?


Here's a nifty post for those of you who have a Facebook business page and need to get ready for the switch-over to the Timeline format.  


It is a perfect opportunity to re-think how to use the Timeline to share your business stories.  This article gives us ideas and tips to get us started -- that includes great suggestions for the types of stories to share.  


Seems I've just added another item on my long to-do list!

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Let’s Stop Saying Viral ("I want my content to go viral")!

Let’s Stop Saying Viral ("I want my content to go viral")! | Just Story It Biz Storytelling | Scoop.it

In short, “virality” is a weak metaphor for how content is actually shared, because it downplays the role of the user—the person who will actually choose to share it with their networks. It’s preferable, the authors argue to think about content as “spreadable” instead.


Do we want our videos and biz stories to go viral? No, no, no. (Ewww, who wants a virus, anyway?!)


Do we want our videos and biz stories to be shareable? Yes, yes, yes!


I really like this video and article because it so clearly articulates why 'going viral' can never be a strategy. And it clearly articulates what creates spreadability and how to make sure it happens.


Yes! This is the kind of thinking we want that is truly helpful to us all. Watch the video, read the article, and gain the 4 criteria for creating spreadable content.

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UX: 7 Product Image Categories for Biz Stories

UX: 7 Product Image Categories for Biz Stories | Just Story It Biz Storytelling | Scoop.it

Images sell. But besides the traditional white-background product image shot from three different angles, which product image categories can you include in your product gallery?


Online, we are moving more and more to relying on visual images to help tell our business stories.


And if you are selling one or more products, creating a story of that product that is paired with visual images is critical.


So how do you start choosing those images to pair with your story? This article has good answers!


There are 7 image categories to choose from.  The ones that are most directly related to visual storytelling are Lifestyle images, Customer images, Textural images, Inspiration images, and Animate images.  


The post contains terrific examples & explanations of each category so you will get lots of ideas.


I hope this helps in your visual storytelling!

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The Case for Humor

The Case for Humor | Just Story It Biz Storytelling | Scoop.it
Here are three powerful reasons why using humor attracts customers and helps communication.


This is just a quick post with a powerful message -- don't leave home without your sense of humor!


What I appreciate about this article is the reminder to add humor to the business stories you share in your marketing and branding. Because, as the article says, it attracts customers, establishes rapport, and creates alignment. And it makes us smile!


All Is Fair In Business

A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read 'BEST DEALS.'

He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading 'LOWEST PRICES.'

The shopkeeper panicked, until he got an idea. He put the biggest sign of all over his own shop. It read: 'MAIN ENTRANCE'


See? Now go have more fun :)

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A. Perry Homes's curator insight, July 24, 11:22 PM

This is an innovative idea that an be incorporated in client relations. 

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Using Great Storytelling To Grow Your Business - Fast Company

Using Great Storytelling To Grow Your Business - Fast Company | Just Story It Biz Storytelling | Scoop.it
Fast CompanyUsing Great Storytelling To Grow Your BusinessFast CompanyBut last month we all found our way into an acting studio operated by The Actors Institute to learn about storytelling.


Here's a quick little article and what I like the most is the part where the author makes the distinction between what they learned at McKinsey consulting about presentations and how that is different from storytelling: "At McKinsey, I was taught to open presentations with a standard structure: situation, complication, question, answer." But at the workshop the group was taught story structure: "They call it the "story spine": reality is introduced, conflict arrives, there is a struggle, the conflict is resolved, a new reality exists. These two tools caused a profound shift in our abilities to tell effective stories." The other tool shared is incorporating lots of sensory material, or LOTS (language of the senses) into the story. You see, you need lots of LOTS to create compelling stories.


I couldn't have said it better myself :)


Then the author applies the story spine so we get to see it in action. Nice!

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Karen Dietz's comment, March 6, 2012 12:19 PM
Thank you for the re-scoop Richard!
Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!