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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Nothing New: Storytelling and Social Media -- a new book that sounds really interesting

Nothing New: Storytelling and Social Media -- a new book that sounds really interesting | Just Story It! Biz Storytelling | Scoop.it
In high school English, I was taught  there are only three stories in this world: Man vs. Nature, Man vs. Man and Man vs. Self. That's it. Three plot lines that explain every tale in the world, fictitious and real.


This book looks like a winner because it has identified long-standing success principles that are still valid today. And then give the reader focused steps (so they promise) for making their content creation really work to attract new customers.


As the authors Muahmmad Yasin and Ryan Brock say, "Sure, social media is a new tool–its form is new. But the content is as old as the hills, using marketing principles that stretch back to the time of Cesar Augustus, one of the canniest propagandists who ever lived."


This does not mean there is nothing new to write. But the authors suggest we need to focus more on content creative quality than the sheer numbers of quantity in order to stand out.


Sign up to receive notice of when the e-book comes out -- which is shortly I hope!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Supercharge Your Brand With An Emotional Selling Point Story

Supercharge Your Brand With An Emotional Selling Point Story | Just Story It! Biz Storytelling | Scoop.it

In a competitive market like Singapore, many businesses are struggling to market their products or services among others. With a limited budget, many business owners might perceive branding as a good-to-have or only for companies that are cash rich.


Here's what I love about this article -- the author's advice that these days, a business does not need a Unique Selling Point (USP) but an Emotional Selling Point (ESP) for branding and marketing instead.


What a good point! I also like his sage advice to craft an attitude and a belief. 


Read the article for more insights on how to incorporate his ideas into your business. It's a short read, but worth it!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brands: Stop Publishing Content on Facebook! - Integrated Storytelling

Brands: Stop Publishing Content on Facebook! - Integrated Storytelling | Just Story It! Biz Storytelling | Scoop.it
No, this isn't another 'Facebook as a disappointment' story. It's about how we best use Facebook or, more broadly, our content marketing. With over 3.5 Billion pieces of content shared each week on Facebook, brands first impulse is to jump...


This article doesn't sound like it is about storytelling -- but it is.


What I like about it is the author's sage words of advice: quit publishing random content on Facebook (or any other social media platform) and start publishing content that tells an integrated story.


In other words, think of yourself as a curator, selecting only the best value-added content for your channels that reflects a consistent story about your business and what you offer. And stop the scatter-shot approach.


And don't worry if you are not sure what 'story' you need to tell consistently. You don't have to figure it all out now.  In truth, your 'editorial voice' will emerge over the first few weeks/months and get stronger/clearer as you go along.


So think deeply about the insights shared in this article, and about your business storytelling. Check and see if you need to shift your focus, eliminate any deadwood, and strength your 'story' so it is more consistent.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Pixar’s Story Rules, Illustrated in Lego by ICanLegoThat

Pixar’s Story Rules, Illustrated in Lego by ICanLegoThat | Just Story It! Biz Storytelling | Scoop.it

Last year, Pixar story artist Emma Coats (@lawnrocket) tweeted 22 rules of storytelling like ”give your characters opinions” and “no work is ever wasted.” Alex Eylar, aka ICanLegoThat, has illustrated twelve of those rules with Legos. He gave us the chance to premiere them at Slacktory. 


What a hoot! It's Friday and here's some fun.


I recently curated an article on Pixars story rules that I encouraged everyone to keep handy.


Now someone has taken 12 of those rules, created LEGO characters and scenes for each, and put them together here. LOL -- these are great!


Have fun viewing these -- and keep them handy too! A picture is worth a 1000 words :)


Now how can you take expertise in your business and do the same?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Significant Objects: How Stories Confer Value Upon Insignificant Objects

Significant Objects: How Stories Confer Value Upon Insignificant Objects | Just Story It! Biz Storytelling | Scoop.it

In 2009, the duo embarked upon a curious experiment: They would purchase cheap trinkets, ask some of today’s most exciting creative writers to invent stories about them, then post the stories and the objects on eBay to see whether the invented story enhanced the value of the object. Which it did:


What a great research project and article on the power of storytelling to increase profits! Here Rob Walker and Joshua Glenn demonstrate that when you can attach a compelling story to a product, its monetary value increases.


That is good news for anyone using stories to sell products. I think it will work the same for selling services, too.


Anyway, go read the story of this research and the results they experienced. I bet you'll get ideas for some stories you want to create for your products/services.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Kristen E. Sukalac's comment, August 7, 2012 4:09 AM
Fascinating research! The website it comes from is also fabulous.
Karen Dietz's comment, August 7, 2012 3:36 PM
I am so glad you like it Kristen! Have a great week.
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Sell Anything with a Credibility Story | Doug's Blog

Sell Anything with a Credibility Story | Doug's Blog | Just Story It! Biz Storytelling | Scoop.it
Features and benefits and facts and data don't always work. When they don't, sell your product or service with a Credibility Story.


There seem to be a lot of articles and videos out there lately connecting storytelling to sales. This one from colleague Doug Stevens I really like because it gives a specific kind of business story we all need to tell if we hope to sell our products/services.. And Doug includes a scenario for how/when/why to use it.


Once you read this article, you will be even better prepared to sell your products or services. And get WOW results like the story shared here.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Collaborative Storytelling Is The Future Of Marketing | Fast Company

Why Collaborative Storytelling Is The Future Of Marketing | Fast Company | Just Story It! Biz Storytelling | Scoop.it

For the last decade or so, there’s been a gradual shift in how marketers think about stories. Beyond thinking about how the brand tells the story, they’re increasingly focused on how people share the story of the brand.


What is the future of business storytelling? It's not story sharing. It's story making!


This is a quick article by John Coleman about the shift in marketing away from storytelling (past) to story sharing (present) to story making (future).


He's got some good points here and shares ideas about how this is going to manifest.


Enjoy this perspective and then start thinking about how you can make this shift.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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39 Olympic Logos From 1924 to 2012 | Webdesigner Depot

39 Olympic Logos From 1924 to 2012 | Webdesigner Depot | Just Story It! Biz Storytelling | Scoop.it
Living in Vancouver, Canada, I've been seeing the logo of the upcoming 2010 Winter Olympic Games more and more around the city as the date draws closer.


It has been a fabulous week at the Olympics and still more to come! I found this site with the Olypmics logos and thought it would be fun to share with you on this Friday.


What's your favorite? I still love the one from Nagano, Japan but now I am seeing others I really like too.

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Why Context is so Important in Business Today -- Crafting biz stories that connect

Why Context is so Important in Business Today -- Crafting biz stories that connect | Just Story It! Biz Storytelling | Scoop.it

This piece was written by R "Ray" Wang for softwareinsider, there are great insights and strategy for businesses who want to stay ahead of the curve.


Why did I curate this article? Because the foundation for an effective story is providing context. But what do we mean by that, especially when we are using biz stories to influence sales, build relationships, and grow loyal customers?


This article by R Ray Wang digs deeper into context from a marketing perspective that will definitely make you smarter about how to craft your stories to connect to your audiences. My friend and colleague Jan Gordon scooped this first and wrote the following review. Happy reading! 


Review written by fellow curator Jan L. Gordon:

Here are the highlights of this article:


Intro:

The Real-Time is Filled with Flaws


The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey.


While real-time theoretically leads to quicker information and faster response times, t.he reality requires closer examination for three reasons:


Here is a brief overview:


1. Customers ad employees only want engagement aligned with self interest


**Relevancy of information is required for customers and employees to respond


**Real-time interactions quickly evolve into noise.


2. No human can truly handle the volume and flow of real-time interactions.


3. Real time is not fast enough - Reaction does not lead to a better customer experience or employee interaction


Delivering context is the secret to right time success


Context provides the key ingredient in improving outcome


Why? Context provides the relevancy required for not only anticipation, but also prediction


The Bottom line: Start with Seven Dimensions of Context Drivers:

"In the design of an engagement strategy, success will require organizations to factor the seven dimensions of context drivers."


Context drivers:

relationships, time, location, business process, role, sentiment, intent


Selected by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/NUBqKC]


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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | Just Story It! Biz Storytelling | Scoop.it
The #1 trait of a persuasive story is how “engaging” the story is.

There are a million writing blogs that will go on and on about how to craft amazing stories, but is any of that (potentially good) advice backed up by research? In fact, there is an additional study conducted by Green & Brock that addresses just what makes a story engaging. Here’s what they found:


Wow!! My entire review just disappeared! Well -- go read this great article anyway :)


Here is what to pay attention to: all the solid tips -- based on research -- on how to create better stories. They are great. Particularly modeling, irony, imagery, and going beyond the digital campfire. There's lots more to this article that what I have mentioned here.


So go read it. In the meantime, I'll chat with the Internet Powers That Be to hunt for the original review I wrote in whatever black hole it has found itself in! Ay yi yi ....


Karen Dietz, for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ways To Become A Better Presenter with PPT & Storytelling

Top Presentation of the Day | There’s an old saying, ‘Power corrupts but PowerPoint corrupts absolutely.’ Well, don’t blame the tools, blame the workman. A good presentation can make the difference between winning a deal and wasting an afternoon in a meeting room. It’s worth doing it well. These tips and resources should help turn you into a presentation hero.


Want a quick tutorial on how to create effective PowerPoint presentations?


Well -- here it is! This won't take you long to go through, and these are all good reminders. I'm bookmarking this page so I can share it with my MBA students, and also just to keep handy when I need my own refresher course!


And enjoy the visuals in this presentation. That's a good lesson in and of itself :)


And my personal tip: think of your presentation as a story in-and-of-itself (setting, problem, challenges, resolution, take-aways) -- in addition to sharing stories within your presentation.


Here's the link to the original article:

http://www.slideshare.net/abhishekshah/ways-to-become-a-better-presenter 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Marriage of Data & Story How To -- Data Coaching - Audio+Slides

The Marriage of Data & Story How To -- Data Coaching - Audio+Slides | Just Story It! Biz Storytelling | Scoop.it

Theresa Welbourne, CEO Research Professor, and Denise Avink of Northrop Grumman, spoke on October 27 on Data Coaching: A Cure for HR Data Analysis Paralysis?. They discussed ways to make HR data more relevant to the business and why data coaching is a must-have skill for HR, OD, and communications professionals as well as consultants and executive coaches. Theresa Welbourne shared the key aspects of data coaching and how it is being used by organizations who are adopting Fast HR practices to stay ahead of the competition.


Got data? Need to articulate its story? Then this article is for you!


Turning data into effective storytelling in order to create awareness, understanding, and action is a very tough job. But I am happy to say that processes and tools are emerging. Like the ones shared here!


This is a slide presentation along with an audio file of a webinar that focuses entirely on how to take big data and not only find its story, but share it as a story to generate meaning and action. It is a step-by-step process.


Hooray! I love the process and models shared here, along with how Northrum Grumman uses this process effectively.


Step one is gathering together the data. Step two is moving into dialog about it. Now here is where there might be a significant weakness. I did not listen to the 55+ minute audio file where the presenters might have explained this. But from what I can gather from the slides, dialog is mostly identified as focus groups.


Hmmmm -- seems more effort needs to be expended here in using Appreciative Inquiry to craft effective questions, evoke stories, and naturally spur action. So the model may need upgrading.


But if you have a bunch of data that you need to use to generate understanding and meaningful action, then this PPT can really help you.


And here is a link to a companion piece from Dr. Theresa M. Welbourne held a webinar entitled "Data Coaching is What's New."
She discussed data coaching as a must-have skill for HR, OD, and communications professionals as well as consultants and executive coaches. She shared the key aspects of data coaching and how it is being used by organizations who are adopting Fast HR practices to stay ahead of the competition.

http://ceo.usc.edu/news/webinar_data_coaching_a_cure_f.html 


There is a wealth of material in both presentations that you won't want to miss and that will help you immensely.


Many thanks to colleague Lori Silverman for sending me the link and asking if I'd seen them yet.


Here is the link to the original article:

http://ceo.usc.edu/news/webinar_data_coaching.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Offline Storytelling for Online Scanners -- How to share stories on the Internet

Offline Storytelling for Online Scanners -- How to share stories on the Internet | Just Story It! Biz Storytelling | Scoop.it

Are you a headlines person? You know, the kind who reads the first few chapters of business books on Google and then move onto the next? Are you probably going to scan through this post for bolded phrases and numbered lists and then retweet it before really digging into the details?


What an interesting take on sharing stories on the Internet! I just love this new twist, and the ideas shared here for creating content. And with valuable points to take to heart.


The premis of this article is that many people will simply scan the content you create for your blog, website, social media posts, etc. Yet storytelling requires reading, not scanning.


So what's a person to do? Follow the advice here! Make your stories scannable, also. Seems like an oxymoron and there are times when it might not work. But then there will be times when you can follow the advice here and still have your stories be effective.


How do you do that? This author suggests saying the same things lots of times but in different ways, and using visual shortcuts.


Read the article to understand her points and think about what you might want to do.


Then share with me what your next steps are. I'd love to hear them!


Link to original article: 

http://www.bigspaceship.com/2012/07/offline-storytelling-for-online-scanners/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Theme @ TEDxEaling in Sept.! - Inspire, connect and educate

Storytelling Theme @ TEDxEaling in Sept.! - Inspire, connect and educate | Just Story It! Biz Storytelling | Scoop.it
You are a storyteller. Story is a vital part of what makes us human. It's how we connect to one another. Welcome to TEDxEaling.


Hey -- here's a conference coming up next month (September) in Great Britain all on storytelling by TEDx. 


Woo hoo! Looks awesome. If you can go, keep watch for when the tickets go on sale. And for those of us who can't attend, sign up for the newsletter updates.


Then share with us your take-aways!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Oreo image goes viral, offering lessons in branding & visual storytelling

Oreo image goes viral, offering lessons in branding & visual storytelling | Just Story It! Biz Storytelling | Scoop.it
To mark its 100th anniversary, Oreo is posting an image a day for 100 days. A recent picture marking the Mars Rover landing achieved viral gold. Here are the takeaways.


Now here's an article that should get your creative juices flowing! Got an image for your company that you can alter to link to world events or commemorative days?


That is what Oreo has done for its cookie. The photo here commemorates the Mars Rover landing (the red planet). Ingenious! This article by Michael Sebastian explains how Oreo keeps playing with its cookie to make it  immediately relevant. It's fun. It's play. The photos go viral.


Is this storytelling? Not in the classical sense. It is a visual story trigger -- which can be very effective.


Surely you can do something like this! Think about it .....  :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Finding the Human Element in Food Storytelling | @ppetite

Finding the Human Element in Food Storytelling | @ppetite | Just Story It! Biz Storytelling | Scoop.it

There’s lots of debate these days about “local food.” Is it better tasting, or better for you? Does it offer a viable economic model? Is it a fad? The answers to those and other pointed questions are best answered elsewhere. But, as a writer and consumer of food media I can tell you one thing with certainty. The local food movement has completely changed the way we tell stories about food. As the local farmer has found a voice, the narrative has shifted. Food is no longer an impersonal commodity. More often, it is a customized, nurtured, hand-crafted product created by a passionate and invested individual.


Here's a terrific article about how market forces and storytelling is changing marketing and branding. In this case, the author Tom Barritt is talking about the food industry.


I like how Tom chronicles this shift, and the food industry offers a great example. The key to this shift? Finding the human element in your stories. For maximum effect, your stories are not about the product, or the 'brand', but about people.


Take a lesson here for better business storytelling and enjoy better results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Ericsson - Cool Digital Storytelling

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation,…...


LOL -- the text above makes this Ericsson digital story sound so boring! But the video is great.


Here Ericsson takes a thorny problem (overloaded data networks) and turns it into an engaging story. There's a problem, challenges to overcome, and a resolution.


And the design of the entire digital story is quite unique.


Is it a story? Is it an ad? Is it a promo piece? Yes to all, and is a great example of all 3 intersecting.


Enjoy this short video and get inspired!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Visual aid for a story-based evaluation method

Visual aid for a story-based evaluation method | Just Story It! Biz Storytelling | Scoop.it

These illustrations are computer generated maps of the overlap between how an organization describes itself (to donors) and how storytellers describe the organization or some relevant social problem.

WOW -- what a great article! Using story word maps we can now do gap analyses showing the differences (or similarities) between the stories an organization tells about itself and the stories a community, customers, or the press share about it. This is so cool!

As this article demonstrates with the organizations they analyzed, you can clearly see where the intersections a, where the gaps are, and where the missed opportunities are. The author uses visual word maps to show us the results. The fact that the results are visual is fabulous! And easy to grasp/Interpret.

Oh, I can't wait to start playing with this. It doesn't appear as if there are easy tools yet to do this, so generating the word maps will take time and effort. But I think well worth it.

Any app developers out there who can take this and run with it? I hope so.

In the meantime, start thinking about how you can apply these principles and visuals to your biz story work. I can't wait to see your results!

Thank you to colleague and fellow curator Kat Hansen for finding and sharing this article.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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William Ury: The walk from "no" to "yes" ... The role of narrative | Video on TED.com

TED Talks William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations -- from family conflict to, perhaps, the Middle East.


How do you end war and conflict? By finding a different story to share.


While this is not about business storytelling per se, it is a fabulous and inspiring video on the power of a story. Perfect for a little weekend inspiration.


Story sharing has been recognized as one of the most effective tools in peace and justice work.


William Ury talks here about his work negotiating peace in world conflicts and how choosing a different story can make all the difference in the world.


If Ury can do this on a global scale, surely we can take lessons here and apply it to our organizational conflicts, and conflicts in our personal lives.


May this video inspire you to new heights in your storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Tell a 'Story' When You Can Tell The Truth? Keeping Donors & Fundraisers [& customers] Loyal

Why Tell a 'Story' When You Can Tell The Truth? Keeping Donors & Fundraisers [& customers] Loyal | Just Story It! Biz Storytelling | Scoop.it

About half our donors are leaving. According to Third Sector’s latest survey half the fundraisers are close behind them. It seems the only ones staying are the beneficiaries and God knows they’d leave if they could!


Now here's an interesting article -- all about when storytelling fails.


There is little talk about how/why storytelling fails in marketing, so I appreciate this post because it starts bringing our attention to this important topic.


This article was written for non-profits but it applies to for-profit businesses also.


As the author points out, one reason stories fail when you use them is when audiences perceive your stories as hype or a new kind of sales pitch.


How does that happen? It happens when YOU don't have an emotional link to the stories. They come across as inauthentic then.


As Charlie Hume, the author says at the end of this blog post, "What’s my real goal – a bonus if I hit this quarter’s target, or a world without poverty, an end to exploitation, a cure? Am I passionately committed to making this happen or am I making a living out of people dying?"


Ouch! But good points. 


Read this article for more points about why some stories don't work. Then make sure when you create and share your stories that you are as personally inspired by them as you hope your audience is. That's the secret to success!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storyplanet - a toolbox for creating expressive interactive content -- for your biz stories

Storyplanet - a toolbox for creating expressive interactive content -- for your biz stories | Just Story It! Biz Storytelling | Scoop.it

Create your interactive story by adding multimedia, apps, graphics, text boxes. Organise and structure your storyboard in the way you want.


Well, this tool looks promising! I'm requested an invite so I can play with it. I've been disappointed lately in trying out new digital storytelling tools because they come with so little documention about how to use their tool, or have tutorials that are too simplistic (and not helpful) that I've started to shy away from wasting time trying them out.


Yet this one is intriguing because it promises built-in engagement functions. Now that's different and way cool if it works!


But I'll explore this one. If you try it out, let me know how it goes.


Thank you to fellow curator Baiba Svenca for originally scooping this tool.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Psychology of Change Management: Resistance, Failure, Behavior, Irrational Side… Improving the Odds for Success With Stories

Psychology of Change Management: Resistance, Failure, Behavior, Irrational Side… Improving the Odds for Success With Stories | Just Story It! Biz Storytelling | Scoop.it

"Change management is the law of life, and those who look only to the past or present are certain to miss the future." ~ John F. Kennedy

Most business change management programs fail, but the odds of success can be greatly improved by taking into account– counter intuitive insights about how employees interpret their environment and choose to act, say Carolyn Aiken and Scott Keller.


THIS LINK HAS CHANGED! HERE IS THE CORRECT LINK: http://bizshifts-trends.com/2012/07/30/psychology-of-business-change-management-resistance-failure-behavior-irrational-side-improving-odds-of-success/ 


This article will take some reading (it's not that long) because you will want to savor its insights and contemplate its meaning. It is all about organizational storytelling and successful change management.


Actually these insights could be used for almost any situation where you need to work with other people.


The basic premise is that most org change efforts fail because they try to 'motivate' employees to change instead of letting employees write their own story -- and for leaders to listen more and tell less during change.


The article spends some time on the essential dynamics of why change efforts fail, and offers great pointers on how to shift the tide. And how stories can make the difference.


Enjoy this thoughtful read.


Now -- a word for all bloggers out there. Once again, the author's name is not part of this article. And the 'About' page on this blog is down. So I can't mention this author's name because I don't know it. Neither can I post a comment to let the author know I've curated his article -- because there is no comments form on the blog. Sigh. Take a lesson here folks.


Link to original article: http://bizshifts-trends.com/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Great Marketing Starts with Inside-Out Storytelling: Of Penguins and ...

Great Marketing Starts with Inside-Out Storytelling: Of Penguins and ... | Just Story It! Biz Storytelling | Scoop.it
Who tell stories to the outside world about the heart and soul of a company and what it's really like? Employees are among an organization's greatest brand champions. If employees aren't happy, customers won't be, either.


I love this quick piece by Kathy Klotz-Guest full of sound wisdom. You can't tell effective biz stories in the marketplace if the culture of your company culture contradicts your stories. Why? Because stories build trust and if you are not 'walking your talk' you can't build trust.


The story shared in this post is a gem and perfectly illustrates the point of the article. I am sure I will be sharing this with my corporate clients so they really 'get it.'


It's great when marketing comes up with fab stories to share about the company's products/services. But the BEST kind of stories come from employees themselves. That's why the best business storytelling is from the 'inside out' as this article advocates.


No matter if you are a micro-entrepreneur or a mega enterprise -- the inside and outside gotta match.


Well of course, that begs the next question: how do we gather employee stories? I recommend getting a firm grasp of Appreciative Inquiry (AI) as a process and tool to help you evoke those stories. If you are a solo-preneur, asking yourself AI questions can be very illuminating. As an enteprise, AI will have casdacing positive effects on your culture. Google AI and you will be deluged with resources.


So get busy making sure your inside and outside stories match for the best biz storytelling experiences that lead to consistent growth and raving fans.


Link to original article:

http://www.keepingithuman.com/blog/great-marketing-starts-inside-out-storytelling-penguins-elephants/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Who Do You Want Your Customers to Become? A better biz story

Who Do You Want Your Customers to Become? A better biz story | Just Story It! Biz Storytelling | Scoop.it
Right answers to wrong questions virtually guarantee failure. Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed.


Hey folks -- this is a pivotal article about biz storytelling. Why??


Because it addresses the most neglected aspect of effective business storytelling -- the story about the future that you and your customers/clients are creating together.


What I love about this article is its twist -- the level of biz storytelling these days is mostly focused on how to authentically share stories about your products/services, people, or founding to capture the hearts and minds of propsects and build loyal customers. That is OK as far as it goes.


But there could be more. Way more.


Instead of asking, "What do our customers want [and how do I share a story about that]?" how about asking, "What do our customers want to become [and what is the story I can share about that]?" What a fundamentally different -- and better -- question!


Org story advice for crafting 'Future Stories' is typically "Write a newspaper article about your company 5 years from now & the awards you are receivng" or some such version of that. Not bad. But there could be more -- way more.


When we start asking ourselves the questions posed in this article, whole new worlds start opening up. 'Future stories' are really about the future we are creating together with our customers/clients -- it is the call to be part of something bigger than ourselves.


Go read this article -- quickly! You will be glad you did because it will get you to fundamentally shift how you think about and share about your business, and the stories you tell about it.


And if you need a really great example of a company doing this, then check out this latest Nike video. 

http://www.cbssports.com/olympics/blog/eye-on-olympics/19654085/video-nikes-new-olympics-ad-greatness-is-for-all-of-us 


And if you want to review a written form of this, then check out my Manifesto on my website. The Manifesto is still a work in progress, but you will get the idea. http://www.juststoryit.com/FutureStory 


Enjoy this short article -- its insights, questions, and a different kind of conversation we can have about business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Friday Fun! 30 Insanely Creative Billboard Advertisements

Friday Fun! 30 Insanely Creative Billboard Advertisements | Just Story It! Biz Storytelling | Scoop.it
As our attention spans are getting shorter and shorter & as more and more of us are head down checking our smartphones and status updates, it's getting harder for advertisers to get their products & services noticed.


What a hoot some of these billboards are! I thought they were very clever and many brought a smile to my face.


It's Friday -- get your imagination tickled -- and enjoy viewing these photos.


Link to original article:

http://sobadsogood.com/2012/06/29/30-insanely-creative-billboard-advertisements/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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oliviersc's comment, July 29, 2012 11:08 AM
In Bloguer ou ne pas bloguer later this 07.29