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Just Story It Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Five Principles for Storytelling in a Multi-Screening World

The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve.


Here is a quick SlideShare piece that does a nice job explaining how businesses (small and large) need to take advantage of sharing their business stories across platforms for maximum impact.


What I like are the visuals that quickly convey the different 'screens' (computer, cell phone, etc.) for sharing stories, how to think about them, and then how to start taking action.


Truly, it is a complex marketing world we face out there these days and we can use all the insights we can find. I hope these slides bring an insight or two for how you can continue moving forward and use your stories more effectively.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Six Characteristics of Highly Persuasive Stories | Neuromarketing

Six Characteristics of Highly Persuasive Stories | Neuromarketing | Just Story It Biz Storytelling | Scoop.it
One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison – they control the environment and have the undivided attention of the customer.


What a great piece this is! I really like the story elements they identify for pesuasive storytelling, and explaining all using their experience in the courtroom. 


All their points are extremely relevant for understanding the crafting and sharing of business stories for marketing.


And read down to the last paragraph -- that's where the real gold is!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Soundcloud explores the four effects sound has on...

Soundcloud explores the four effects sound has on... | Just Story It Biz Storytelling | Scoop.it
Soundcloud explores the four effects sound has on us – physiological, psychological, cognitive, and behavioral – in a concrete complement to their wonderful abstract short film, Sound.


So cool! Think of audio branding to get the maximum out of this video.


In our business storytelling it is too easy to get caught up in the visuals. But what about sound?


This is a great primer on how sound affects us and will get you thinking about the necessity for adding sound to your visual storytelling for high-impact and memorable pieces.


Enjoy!


Original link:

http://exp.lore.com/post/21208635527/soundcloud-explores-the-four-effects-sound-has-on 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Effective Leaders Talk (and Listen)

How Effective Leaders Talk (and Listen) | Just Story It Biz Storytelling | Scoop.it
Boris Groysberg and Michael Slind, authors of "Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations."...


I have to laugh -- now we are teaching leaders how to have conversations -- something we do as naturally as breathing!


But OK -- I get it. When you are the CEO it can be a lonely place at the top. And how do you start having meaningful conversations with staff without scaring them all to heck? And what are the risks to the leader when they engage in these kinds of conversations?


I've been saying for years that organizational change and employee engagement happen through conversations. Seems to finally be gaining some traction. I work with execs on their listening and storytelling skills, never thinking I'd have to address the ins-and-outs of conversations. But hey -- the insights here are solid and I can see what I need to add when I coach leaders.


This is a podcast that covers these main points and more. It is also a promo for the author's new book, which you might also be interested in.


If you work with organizations and senior executives, you will gain some decent ah-hahs!


Original link:

http://blogs.hbr.org/ideacast/2012/07/how-effective-leaders-talk-and.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Dealing with Internet fragmentation: The power of storytelling for brands

Dealing with Internet fragmentation: The power of storytelling for brands | Just Story It Biz Storytelling | Scoop.it

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.


Now here's an interesting article! The material that peeked my interest the most dealt with how the Internet creates fragmented stories which leads to businesses losing control over their narrative.


But then the article goes on to suggest that the typical ways companies create their websites does not work anymore in this fragmented environment.


Then the authors offer a link to a free downloadable study that show what companies can do to combat this fragmentation, develop and share their narrative, and succeed in today's Internet world -- with examples!


I checked out the study and it looks really good. I think as I study it I'll get lots of ideas for re-tooling the website which is going under another iteration of improvements.


I bet you will learn a lot too!


Original link: 

http://www.berghindjoseph.com/knowledge-bank/2012/06/exclusive-study-the-power-of-storytelling


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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On snails and tails: how socializing can boost business

On snails and tails: how socializing can boost business | Just Story It Biz Storytelling | Scoop.it

The food, wine and company were all excellent, as were the discussions we had as people switched places and mingled around during the courses. Many of these professional colleagues have become friends and the distinction between networking and socializing has become blurred — and not as a result of the wine receptions at such events.


Ahhhhh -- what a wonderful post about the importance of conversational storytelling, socializing, face-to-face contact, and growing your business.


Truly, in this age of 'messaging' and the delivering of content, we are perhaps forgetting that the most powerful mode for connecting with others and growing our businesses is through conversational story sharing.


This post is a lovely reminder to slow down, listen to the stories of others, and enjoy the amazing stories can people share when you are really listening. Whole worlds open up and you find yourself taken to unexpected places. 


How does this help you business when all around you, you are being encouraged to hone and deliver your message and business story?


It's the yin and the yang -- yes, craft and deliver those messages. That's the yang. But never forget that business grows through relationships. Use the yin of conversational storytelling to form and deepend relationships.


That means you need to be a master appreciaitve listener, and know how to evoke stories in others -- exceedingly valuable business skills.


Keep that yin and yang of business storytelling balanced and reap the rewards!


Original link:

http://business-spotlight.com/guests/article/snails-and-tails-how-socializing-can-boost-business 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Pixar's 22 Rules of Storytelling

Pixar's 22 Rules of Storytelling | Just Story It Biz Storytelling | Scoop.it

This post has been making the rounds but it is so right on, I couldn't resist bringing it into this collection.


I particularly love this poster because it contains great story wisdom!


I particularly like its focus on characters. If you can focus on creating and conveying your characters well, it makes all the difference in crafting compelling biz stories.


I also like: #7 -- come up with an ending first. Yes! Figure this out first and crafting the rest of your story will be much easier. Just be willing to have a new more powerful ending emerge as you work on your story. That happens sometimes!


The only rule I don't find helpful when crafting business stories is #4 -- the simple story spine. It's OK to get you started, but in reality, our business stories are much more varied in type and structure. So don't think this rule is the entire universe of story structure.


I would also add one additional rule: craft your biz stories to inspire action. Remember that all of our business stories must include a call to action, and be structured in such a way that they inspire action in your audience. 


OK OK -- one other thing to remember -- storytelling is an art form. Knowing the rules is important for mastering the art form. But like all art, not being confined by the rules is just as important. So don't be a slave to this list.


Other than that, print these 'rules' out, tack the sheet by your computer, break a rule occasionally, and rock on!


Here's the original link: 

http://www.rsquaredcomicz.com/2012/07/07/pixars-22-rules-of-storytelling/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What a Lemonade Stand Taught Me About Storytelling

What a Lemonade Stand Taught Me About Storytelling | Just Story It Biz Storytelling | Scoop.it
I was on my way to play golf this past weekend when I drove by a young girl selling lemonade on the sidewalk in front of her house.


On the surface this quick article with 2 videos to share looks like it is the same old story -- storytelling is essential for successful marketing, sales, and business growth.


But there are 2 key -- yet subtle -- messages buried in the videos.


In the video with Seth Godin, he makes the point that not only do you have to have a good story, but you also have to create a product/service that combines both a need people are already hungry for and that also captures their imagination. Stories are your gateway because if you design your product/service and your business around the stories you want people to share about you, you will have a leg-up on  your competition. This is quite a notion and different to how we typically do business today.


In the second video, the Danish author Rolf Jensen shares with us a story that makes his point: people buy the story, not the product/service. And that storytelling is the future of business development.


The article is short, as are the videos.  But the insights are golden and will last a lifetime!


Article link: 

http://www.business2community.com/branding/what-a-lemonade-stand-taught-me-about-storytelling-0205747


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Friday Fun -- Paper strip sign

Friday Fun -- Paper strip sign | Just Story It Biz Storytelling | Scoop.it
Themetapicture.com...


OK OK -- I couldn't resist posting another photo that brings on a grin!

http://themetapicture.com/paper-strip-signs/ 


LOL -- happy weekend :))

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Not Just for Bedtime, Marketers Corner the Market on Storytelling - Forbes

Not Just for Bedtime, Marketers Corner the Market on Storytelling - Forbes | Just Story It Biz Storytelling | Scoop.it
While technology continues to drive emerging forms of communications, it's ironic that the hottest trend in marketing today just might be the ancient art of storytelling. And that doesn't mean that all the stories being told are any good.


LOL -- I don't know if marketers have cornered the market on storytelling but there sure is a revolution going on in their world as they continue to leverage the power of storytelling.


Here's what I like about this article -- it's emphasis on crafting really great stories. And it is rare to find such candid remarks about this. But this author calls a spade a spade. Yes!


The author, Phil Johnson drives this point home and shares his experiences at recent conferences with bad storytelling.


He then gives marketers 3 tips for how to do it right.


Enjoy this quick read and keep crafting great stories!

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The Power of Story in Business Analysis

The Power of Story in Business Analysis | Just Story It Biz Storytelling | Scoop.it

Tell me if you’ve heard this one before – you’re on a project that was thrust on your stakeholder groups from high above.  They were insufficiently consulted during the problem definition phase, and they are now questioning everything during implementation. These stakeholders can’t get the project to be outright cancelled, but they can cause it to be ultimately unsuccessful if they don’t commit to putting their time and energy into ensuring that the solution being developed is appropriately used.


Sound familiar? It sure does to me! 


So what is a leader, manager, consultant to do? Add stories into the mix.


I like this article because it directly addresses the difficulties of project management, enrolling people to your cause, and how stories can be one of the remedies applied.


The author includes 3 steps to shift the situation and get your projects back on track. If you are stuck -- read this. 


And if you consult with others, tuck this list in your back pocket to keep your clients & project on track.


Read the full article here:

http://www.batimes.com/articles/the-power-of-story-in-business-analysis.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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janlgordon's comment, June 23, 2012 11:19 AM
I love this Karen, great find and review!
Karen Dietz's comment, June 23, 2012 12:39 PM
Glad you like it Jan! Thanks for the comment. Have a great weekend :)
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35 Smart Social Media Business & Consumer Insights from @BrianSolis

35 Smart Social Media Business & Consumer Insights from @BrianSolis | Just Story It Biz Storytelling | Scoop.it
Engage or Die 1. Our opportunity with social media is to do something more meaningful than just marketing. 2. Social media is not here to save you.


I counted at least 12 of these 35 tips about storytelling or story elements in the quick scan I did. There are probably even more if I studied them closely.


So here is another reality check this week :). Read these 35 insights and see how you rank. 


All are important. Som eof the onese about stories/story elements are : co-creation (#34), context (#31), bridging (#24), people (#18), and community (#9).


How many more can you find? Are there more than the 12 I found? Let me know!


Have fun. Get better :)


Read the full article here: http://www.toprankblog.com/2011/06/social-business-smarts-brian-solis/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 Attitudes That Make You More Relationship Centric

7 Attitudes That Make You More Relationship Centric | Just Story It Biz Storytelling | Scoop.it
Relationships are the new currency, especially now with social media giving us another world to mine and harvest great people, in addition to meeting people in person.


Here's some quick food for thought: are you and your business all about relationships -- or all about transactions?


Working with stories in business well is all about relationships. So are you on the right track and what attitudes go along with this?


This article is a quick read and a good barometer to know if you need to up your biz relationship game.


And I love this at the end of the article: "Remember, the WE in Your Social ME-dia works. . ."


Read the full article here: http://smallbiztrends.com/2012/06/7-attitudes-make-you-relationship-centric.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Digital Storytelling at Case Western, Part 1

Digital Storytelling at Case Western, Part 1 | Just Story It Biz Storytelling | Scoop.it
My Case Western digital storytelling talk, first part.


This is an interesting SlideShare program and here is what I like about it: it is a terrific history of digital storytelling. I like historical reviews of this because it always helps me understand and put into context the digital multi-media storytelling that is going on today.


Now here is where the piece gets a little off-track. Slide 17 is a definition of storytelling. But really at the heart it is defining storytelling as a description of a series of events. Albeit with emotion and meaning attached. But if you continue through the slides and the examples the author shares, you can see that a sequence of events -- even when emotions are shared -- is not really storytelling. It is people narrating a series of events and their reaction to it.


Nothing wrong with that -- just notice the difference. There is definitely a place for this type of sharing/dialogue/discourse. But I wouldn't want you to think this is effective business storytelling -- the kind of storytelling you need to do to grow your business, be a more effective leader, and work with stories in organizations.


So take away some really good insights about the development of digital storytelling from this presentation, and continue to hone your biz story skills!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Build Positive Marketing Stories That Work

How To Build Positive Marketing Stories That Work | Just Story It Biz Storytelling | Scoop.it
Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of Free Range Studios (the creative studio behind The...


First -- I'm finally back curating after spending 5 days facilitting 2 back-to-back corporate retreats on story processes and tools for organizational change. They were both awesome and successful!


I mention this to not only explain my absence, but also as a lead-in to this piece.


This article is a long read, so take your time. It is written by marketing guy Jonah Sachs, the author of a recently released book "Winning The Story Wars..."  


Here is what I like about the article: it explains how our brain is wired for stories, and how to leverage 3 elements to create positive marketing stories: Freaks, Familiars, and Cheats. He then goes on to use 2 viral videos as examples to support his thinking. It is a good discussion and examination of the power of these little recognized elements in creating successful stories that engage. I love that he brings these 3 elements into our awareness!


Now here is where I have a few issues. One -- Sachs continually misses the underlying fundamental dynamic as to why these 3 elements work in marketing. That element is deep play. As human beings, play is fundamental to our existence. Deep play is when we are so engaged and enthralled with and immersed in an event (whether it be a video, game, work, or a parade) that we lose ourselves. This can be an experience that lasts only a few minutes, or several hours. Understanding the concept and experience of deep play is essential to understanding why these 3 elements of Freak, Familiar, and Cheat work.


When we use stories in organizational change work, understanding these dynamics is key to success. "Freaks" are those people we call 'positive deviants' -- they have discovered unique ways to implement a process successfully while others have not. "Familiars" are those we build tribes with in organizations, and "Cheaters" are those who have either broken out of the system, or who we use as cautionary tales of 'what not to do.'


Two -- this whole story 'wars' metaphor. I really have a problem with this because it pits us into win-lose scenarios that ultimately leads to significant ethical problems -- like using stories for oppression, and over-storying where one story dominates and drowns out another's story usually at the expense of truth, validity, innovation, creativity, etc.


Linking stories and war is not helpful when a business is trying to build value, a Unique Selling Proposition, be innovative, create change, etc., even though that dynamic is played out all the time (think of how people pitch their stories against each other in war, politics, religion, etc.).


War is a dominant metaphor that we rarely question, but that gets us into lots of trouble eventually -- typically with huge costs at the end. Think about the consequences of using the notion of 'story wars' in organizational change. Yikes!!


I bring this up so we can THINK better about what we are doing, and use our stories wisely, to enrich our lives but not at the expense of others. So we can THINK through the ethical and practical limitations of this metaphor. So we can find better ways to language and create our world.


Words create worlds. Stories create worlds. Use them wisely.


OK -- enough preaching :)  Go play with these ideas of Freaks, Familiars, and Cheats to build engaging stories that engage people in deep play!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Friday Fun! 10 Short Videos to Inspire Your Day | Abduzeedo

Friday Fun! 10 Short Videos to Inspire Your Day | Abduzeedo | Just Story It Biz Storytelling | Scoop.it
Did it never occurred to you to be bored at work, at school, at home or getting a creative block? Well, it happens! This is some videos I've found on the Web and I'd love to share with you all.


Hey it's Friday and time for some inspiration, a chuckle, or being wowed! I found this collection of very neat videos to share with you. All are stories. Some are about business, some are funny, thrilling, touching, or  total eye-candy. Each one is awesome in its own way.


Regardless, they are good Friday and weekend candy to enjoy -- virtual chocolate if you'd like!


Which one is your favorite? Have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What are story maps?

What are story maps? | Just Story It Biz Storytelling | Scoop.it

Story maps use the concepts and tools of geography to tell stories about the world. They combine intelligent Web maps with text, multimedia content, and intuitive user experiences to inform, educate, entertain, and inspire people about a wide variety of topics. Most story maps are designed for non-technical audiences.


Hey -- here's another cool set of tools/templates to use for innovative storytelling!


Want to tell your story using maps? For example, do you have customers across the nation or globe? You can find ways perhaps to share this story using story maps.


This site contains a Workflows & Best Practices guide for how to use and create these maps, and a white paper on Telling Stories With Maps. And then there are free templates to download to get you started!


Hmmmmm -- so interesting. Yet another fab tool for visual storytelling to add to your biz story toolkit!


Original link:

http://storymaps.esri.com/wordpress/?page_id=909 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Candidates & Their Stories: Will They Work Happily Ever After?

Candidates & Their Stories: Will They Work Happily Ever After? | Just Story It Biz Storytelling | Scoop.it

As a recruiter or hiring manager, you are always looking for someone with great skills, experience, personality, and commitment. However, you are also looking for that “certain extra something” that makes this individual a compelling candidate. Something that sets him apart from the rest of the applicants for a job at your company. So, what is it? Whether you realize it or not, that special quality is their story.


Hey -- you will scan this post and be done in about a minute or less. But I included it here because it makes one very critical point that I have not seen made elsewhere:


The need to tie your career stories together into a unified theme. It's the 'uber story' of you that prospective employers also want to hear.


Want that job? Don't just share random stories of your experiences/talents/skills. Focus on the theme and help your interviewer understand the whole you :)


Original link:

http://www.jobsync.com/home/articles/post/candidates-and-their-stories-will-they-work-happily-ever-after


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Dig for the gold here -- 6-Step Business Storytelling Guide

Dig for the gold here -- 6-Step Business Storytelling Guide | Just Story It Biz Storytelling | Scoop.it

Create stories that inspire your customers to step out of the status quo, take action, and invest through you into a better tomorrow. Imagine if the power of storytelling could do for your salespeople what it did for Al Gore?


Here's where to find the gold in this post: it's not about the blog text. Nor is it the in the first few slides in the SlideShare presentation.


You hit the gold when you land on the slide that shares an effective structure for business storytelling. Even better yet, the structure is explained with tips on what to do and what not to do! Yeah!


But there is more. If you continue through the slides it walks you through using the Storytelling Dice tool. Very cool!


So dig into this presentation for those gems.


Now...just a quick reminder...knowing story structure is important. It helps us organize our thoughts. But the true crafting of a story happens when you share it orally. That's when the story morphs into its most compelling form. So find partners to practice sharing your stories orally with. Never forget -- this is a critical part of the story crafting process.


Enjoy this quick piece and the tutorial on using the Storytelling Dice!


Original link:

http://insightdemand.com/business-storytelling/6-steps-business-storytelling-guide/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Michael Harris's comment, July 9, 2012 8:57 AM
Thanks Karen. The dice game grew out of a seminar I had to do for 140 -people. I had no idea how I was going to keep them engaged. I was terrified. So, I thought how do i get them creating a story as fast as possible. Out of this terrible situation, came the card game which forced me to condense my content to 6-slides. I love the theory behind storytelling yet salespeople have a very short attention span so this seems to work.
Karen Dietz's comment, July 9, 2012 3:34 PM
Brilliant Michael! Truly necessity is the mother of invention :)
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Stop Motion Apps - Great Storytelling

Stop Motion Apps - Great Storytelling | Just Story It Biz Storytelling | Scoop.it

Storytelling continues to be a powerful tool in education. Here are a couple of apps that students and teachers of all ages will love. People never seen to tire of Stop-motion movies.


I'm back from vacation and biz travels where I could hardly keep up with curating! But now I have lots of goodies to share with you this week. So here we go :)


Want to create your own stop-motion movies of your business stories? Easily and for no-cost or low-cost? Then this post is for you!


It is written for teachers but just ignore that. Use these tools for your business!


This is a comprehensive list of apps for you to quickly capture photos or videos and turn them into cool stop-motion pieces. Now how cool is that??


We all need storytelling tools. The trick is to find the one(s) that you enjoy working with the most.


Give these a try. One of them just might become your favorite!


Link to original article: http://appsineducation.blogspot.ca/2012/07/stop-motion-apps-great-storytelling.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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ST[new york]RY -- A Clever Retail Narrative

ST[new york]RY -- A Clever Retail Narrative | Just Story It Biz Storytelling | Scoop.it
Rachel Shechtman's latest retail narrative edited by Cool Hunting...


Oh, how clever this store owner is! Her NY City boutique changes its concept every 3-4 weeks in order to tell a different story. 


In fact, each table or shelf serves as a narrative that unfold before your eyes -- or at least that is what the article says.


The owner envisions her space like a magazine (now how creative is that?!) and each issue tells a unique story. She selects her products for sale so they are relevant to the story.


There are other great insights here about storytelling and retail so go ahead and read the entire article. Here's the link: 

http://www.coolhunting.com/design/story-new-york.php 


So who is in NY who can check this out and let us know if what this retail space is doing rises to the level of 'narrative'? 


I sure hope [Story] does -- because I think it is a brillian idea!


Post your comments below once you've visited the shop or if you have other thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Friday Fun Story Starter

Friday Fun Story Starter | Just Story It Biz Storytelling | Scoop.it

It's Friday and time for fun!


LOL -- I found this originally on Pinterest but when I went to click through to the original file, it led to a dead-end. 


Since I could not find the original, I recreated it and included the URL to the original collection: https://plus.google.com/107611420709201726294/posts 


Every time I read it, it brings a smile to my face. Enjoy and have a great weekend!

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Roger Fisher's comment, July 1, 2012 8:52 AM
Funny!!
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4 Ways to Create Content That Sells | It's All Story

4 Ways to Create Content That Sells | It's All Story | Just Story It Biz Storytelling | Scoop.it
Business blogging strategy: How to create blog content that increases sales. Learn how to teach with story and sell with subtleness.


Love that line..."Learn how to teach with story and sell with subtleness."


Yes! And that is only one of the 4 points discussed here. The rest are all about story also. And each of the 4 points contains really good examples.


I know you will enjoy this discussion. If you are already leveraging these 4 points in your content -- hooray!


If you are not -- then figure it out quick and make some shifts.


Either way, you will be more successful.


And are you noticing this week that the curated articles this week all dove-tail together? And they are all from different sources. And they are all basically saying the same thing. Truly success and story go hand-in-hand.


Read the full article here: http://www.socialmediaexaminer.com/how-to-create-content-that-sells/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Case Study: Should You Listen to the Customer? A Story Dilemma

Case Study: Should You Listen to the Customer? A Story Dilemma | Just Story It Biz Storytelling | Scoop.it
Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.


Fiction Smiction -- I run across this scenario regularly in my story work. Particularly with companies with a strong aesthetic vision.


So the case study is very real


It's a great read. And a perfect example of using a storied case study (not all case studies are, BTW).


But to get back to the dilemma --

  1. What would you do?
  2. How would you handle this?
  3. How would you leverage story to move beyond this impasse?


Can't wait to hear your responses :)


Read the full article here: http://blogs.hbr.org/cs/2012/06/case_study_should_you_listen_t.html?awid=5160472941370235642-3271 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Busting the 3 most common storytelling myths

Busting the 3 most common storytelling myths | Just Story It Biz Storytelling | Scoop.it
How to bust the 3 most common storytelling myths...


Love these 3 myths! Are you stuck in any one of them? 


The last one is my favorite: we can create stories by committee or group. LOL! Yep -- that will be an exercise in frustration. And less than compelling stories :)


Better yet, there are 3 steps shared at the end to bring storytelling into your organization. Perfect!


This is a quick read perfect for a Wednesday when we are scrambling to get through the week. 


So dip into this piece and get a dose of inspiration to carry you through to the weekend.


Read the full article here: http://www.onethousandandone.com.au/latest-posts/busting-3-most-common-storytelling-myths/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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