Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Your "About Me" Page will Seal the Deal | Blogging Tips

Your "About Me" Page will Seal the Deal | Blogging Tips | Just Story It! Biz Storytelling | Scoop.it

There is one page on my blog that has literally driven me nuts because I could not get it right.

No matter how many times I did it, it still gave me nightmares. I don’t even remember what I was putting on there in the initial days.


THE ORIGINAL LINK IS BROKEN! HERE IS THE CORRECT ONE: http://www.reviewzntips.com/about-page-tips/

What another great post about "About Pages" to help us crack this tough nut. This article is specifically slanted to bloggers who either remain anonymous or go on and on about their accomplishments. Both ends of this extreme are not good.


Most "About Pages" are deficient -- either boring, too thin (not enough meaty material), or drone on and on.


Every single one of my clients struggles with this -- it's normal. It's hard to talk about yourself and know if you are hitting that sweet spot in sharing with people who you are.


The author here has giving us a 5 point structure to follow that will definitely help create engaging "About Pages."  


The only missing piece I would add, is make sure you include lots of sensory imagery and an occasional metaphor in your bio. That will really make what you write come to life.


And then read the comments to the blog post -- they are great with more good information/ideas.

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Are You Making These 7 Mistakes with Your About Page? | Copyblogger

Are You Making These 7 Mistakes with Your About Page? | Copyblogger | Just Story It! Biz Storytelling | Scoop.it

About Pages really aren't that complicated. So why are most of them so horrible? Quick ... read this, then go fix yours... A great idea, maybe I should do it! [note MG]

 

Does thinking about it make you stumble and sweat?

 

Have you put it off, because you’re worried it will suck?

 

You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page.

 

If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.

 

But just because they’re simple doesn’t mean people don’t screw them up.

 

There are certain mistakes that I see again and again, on sites that deserve better. These mistakes are easy to fix and they’re pushing away the people you want to bring closer: your wonderful website readers.

 

Read more: http://www.copyblogger.com/how-to-write-an-about-page/

 

Thank you fellow curator Martin Geysler for finding and sharing this post and writing the review above!


Via Martin Gysler
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Your "About Us" Page: How to Make Your Story Part of Your Offering

Your "About Us" Page: How to Make Your Story Part of Your Offering | Just Story It! Biz Storytelling | Scoop.it

What Does Your "About Us" Page Say about You? You may not have such a dramatic story or work in such an evocative location, but you have a story. The key to finding it is asking story (i.e., qualitative rather than quantitative) questions.


What a great article that thoroughly discusses storifying your 'About' page -- whether in print or on your website


The author gives examples and also 4 lessons to help you craft your 'About Me' or 'About Us' story. The end of the article then asks a series of very specific quetions to help you find your story.


Wonderful! Go grab this article and start rewriting your bio/about page so readers and prospects can immediate connect with you in powerful ways.


Thank you fellow curator Kathy Hansen for originally scooping this article!


Via Kathy Hansen
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Karen Dietz's comment, February 16, 2012 2:19 PM
Love this! Thanks for scooping it Kat!
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What's Your Website Story Score? ComMetrics TriageHazard Score

What's Your Website Story Score? ComMetrics TriageHazard Score | Just Story It! Biz Storytelling | Scoop.it
Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping  readers longer.


Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites.


This is tough work but I think Urs is on to something here.  While we don't have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals.


I look forward to hearing more about Urs' work as he continues to work on these algorithms and shares his results with us.

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Startup Venture Applies Storytelling Techniques to “About Us” Section

Startup Venture Applies Storytelling Techniques to “About Us” Section | Just Story It! Biz Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

Perfect article.  Great read.  Fabulous examples. Easy to implement.  Follow the "Our Story" structure for your "About" page!

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[Your Story] 4 Simple Tools for Creating an Infographic Resume

[Your Story] 4 Simple Tools for Creating an Infographic Resume | Just Story It! Biz Storytelling | Scoop.it

For our business stories, don't think resume -- think of your 'About' pages!

Think of client projects turned into an infographic!

Think about testimonials or a business process turned into an infographic!

 

Here are four tools to help you do that.  Some may be better than others in using them beyond building a resume.

 

Oh, and if you need a resume, these tools look pretty cool :)

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Websites as Storytelling

Websites as Storytelling | Just Story It! Biz Storytelling | Scoop.it

"Lately I’ve become interested in the idea of using one-page HTML5 websites as storytelling devices.

 

Why settle for a free PDF or a hasty about page when you can create a scrolling, moving, mystifying website to do the same thing?

 

Studying these sites, I’ve realized that there are many levels of storytelling, that go beyond just the writing and design."

 

OK biz story fans -- I like the points made here and the examples given about treating your website more like a movie than a brochure.  I too have been moving more toward storifying websites and this article expands my thinking more.  Ooops -- better start reworking my own site!

 

Thanks Gregg Morris for originally scooping this article on his Story and Narrative curated content.

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A Case for Web Storytelling

A Case for Web Storytelling | Just Story It! Biz Storytelling | Scoop.it

 A case for web storytelling The Global Campfire @mackthought - http://bit.ly/Ppqxn #digital...

 

Want a more compelling website that connects with customers and prospects?  Then read this article about developing your narrative voice and translating that to your website.

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Bones to Pick with 'About' Pages -- Storied or Not -- and an Example of a Good One - A Storied Career

Bones to Pick with 'About' Pages -- Storied or Not -- and an Example of a Good One - A Storied Career | Just Story It! Biz Storytelling | Scoop.it

I had two occasions in the last couple of months to see the “About” pages of many Web sites and blogs. In the first, I had a few dozen story practitioners that I wanted to invite to participate in my Q&A series. In the second, I visited many sites and blogs to glean a short description of each so I could list them on my inside pages.

Both activities had maddening elements.


Topics I curate sometimes come in waves. It seems the current wave is "About" pages on websites. I've added several articles to the collection recently about how to craft them well using your stories.


And here is another one. But it is slightly different (and why I curated it). Colleague and fellow curator Kathy Hansen wrote this piece today about the lack of "About" pages on blogs -- and how frustrating it is.


She goes on to give examples of a blog with a great "About" page, and those that don't.


Take her advice -- make sure you have a well crafted "About" page on your blog, on your website, and in your other promo material. 

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Storytelling: the Art of Web Development

Storytelling: the Art of Web Development | Just Story It! Biz Storytelling | Scoop.it

In the end, a successful website has a narrative. We can tell something about who the users are that the site is targeting. We can understand what those users can gain by having an experience in the product. The navigation, tools, tone, and environment should support the user and their quest.


While short on specifics or examples, this article is still a good reminder that business websites need an overarching narrative and stories embedded within.


I do like how the author discusses creating customer scenarios so you can craft the website narrative with confidence.  When the author says, "Defining these story arches...." I'm not sure if he means 'story arcs' or 'story archetypes' but both are important.


Since I am once again embarking on re-doing my website (ay yi yi), I'm going to be designing it using all the tools available to me: stories & storytelling, overal narrative, scenarios, and archetypes. But this will take awhile so don't expect anything overnight :)

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Aristotle's Storytelling Framework for the Web | Fabrique

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.

 

[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.

 

THE ORIGINAL LINK IS BROKEN! HERE IS THE NEW LINK: http://www.slideshare.net/jeroenvangeel/aristotles-storytelling-framework-for-the-web-24466074

Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements.  Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.

 

View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!


Via Kim Zinke (aka Gimli Goose)
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Paul P Roberts's curator insight, October 11, 2013 6:30 PM

Been talking with lots of people about storytelling and how this pervades our lives and should more and more be part of market research. Interesting presentation highlighting Aristotle's story structures and how this has pervaded web design.  For those new to the theory  it is widely accepted that humans are conditioned to learn and engage throught the recognition in patterns in stories, how many times have you watched a film a sensed how the film will end. 

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Storytelling & Your Website...Implementing the CSS of Design Storytelling

Storytelling & Your Website...Implementing the CSS of Design Storytelling | Just Story It! Biz Storytelling | Scoop.it

Don't be intimidated by the techy title -- this article is a really great explaination of how to tell your story(ies) through your website.


This is not an easy task, but the author has broken it down for us so it is easy to understand and grasp.  There are really good insights here and tips.


I hope this article really helps you use your website more effectively, make it stickier, leverage your stories, and connect more strongly with your customers and prospects.

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[Not Good Storytelling] 13 Common Web Design Mistakes

[Not Good Storytelling] 13 Common Web Design Mistakes | Just Story It! Biz Storytelling | Scoop.it
The online environment is so full of different websites. Hence, you wouldn’t be noticed if you do not have an outstanding website.

 

Use this checklist to avoid bad storytelling via your website.

 

Think of your website as one big story you are telling about your company.  How it is designed, the colors you use, and the content you share together create a story.

 

We all know that a solid structure, great beginnings & endings, a clear key message, and well placed sensory material (among other elements) create a compelling story.  These same principles apply to creating your website.

 

Having an unclear message, unreadable contents, ambiguous value, complicated navigation, long crowded pages, and too many details are all bad web storytelling.

 

Your website is a meta-story, and it is populated by many additional stories.  Read these 13 points of what to avoid so your website is conveying the best story possible about you and your business.

 

Then make sure your site is populated with compelling stories and you are good to go!

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Harry Potter Casts A Spell for Website Success

Harry Potter Casts A Spell for Website Success | Just Story It! Biz Storytelling | Scoop.it
The latest Harry Potter movie has opened to critical acclaim and to box office records.

 

LOL -- forget the Harry Potter references!  This article is really about the little understood skill of using story triggers.

 

What is a story trigger?  It is an image, icon, photo, reference, proverb, metaphor, name and the like that triggers a story within someone's mind.  You do not even have to tell a story, just trigger it using a device like the ones I named above.

 

Read the article for more insights and ideas for how to use story triggers on your website and in your other marketing channels.

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Applying Visual Storytelling to Website Designs | Onextrapixel - Showcasing Web Treats Without A Hitch

Applying Visual Storytelling to Website Designs | Onextrapixel - Showcasing Web Treats Without A Hitch | Just Story It! Biz Storytelling | Scoop.it
Throughout history, storytelling has been an important communication tool - it’s how people connect with one another through means of entertainment, education, and even to instill moral values in one another.

 

What a great article!  It explains the how and why of visual storytelling so you can apply it your website design.  It's very clear with good examples.  By the end of reading the article you not only will have a language for visual storytelling, you'll also have gotten ideas for how to apply the elements of visual storytelling to your website.

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