The online environment is so full of different websites. Hence, you wouldn’t be noticed if you do not have an outstanding website.
Use this checklist to avoid bad storytelling via your website.
Think of your website as one big story you are telling about your company. How it is designed, the colors you use, and the content you share together create a story.
We all know that a solid structure, great beginnings & endings, a clear key message, and well placed sensory material (among other elements) create a compelling story. These same principles apply to creating your website.
Having an unclear message, unreadable contents, ambiguous value, complicated navigation, long crowded pages, and too many details are all bad web storytelling.
Your website is a meta-story, and it is populated by many additional stories. Read these 13 points of what to avoid so your website is conveying the best story possible about you and your business.
Then make sure your site is populated with compelling stories and you are good to go!