"Twenty-five years ago, I was but a mere snot-nosed kid out of college who suddenly decided that law school was not in the future. With a recession in full swing, and a need to pay the rent, I took the first job offered and went into sales."
|Scooped by Karen Dietz|
When I first saw this article, I thought, "Hmmmm interesting." Then as I started to read it, I understood the implications for business storytelling. And it is significant, particularly if you want to grow your bottom line. And this goes for both entrepreneurs and enterprises. Heck, it even applies to non-profits and associations!
Here's the gist: author Scott Gillum of gyro and Forbes have just released a new FREE e-book andone of the chapters is on how the sales process has dramatically changed. First, if Forbes is saying this, it's time to pay attention.
Gillum says that prospects complete 57% of the sales process themselves before they ever contact you because they've been reading up on you, visiting your websites, looking at reviews and recommendations, etc. In other words, they've been reading YOUR STORIES -- that either you are sharing with them via your website, blog, etc. and the stories others are telling about you.
Stories sell. One of the steps Gillum suggests is making sure you have an active content (read storytelling) strategy in place.
Looks like it's time to rethink the sales process. I like how Gillum has charts to share that help make his point. And his thoughts in the article's final paragraphs? We all need to take those to heart.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it