Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Missing Story Sharing In A Big Push to Humanize Marketing

Missing Story Sharing In A Big Push to Humanize Marketing | Just Story It! Biz Storytelling | Scoop.it
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]
Karen Dietz's insight:

I really love this post advocating for Human 2 Human (H2H) communication instead of business speak.

 

The author @MarkFidelman is talking about the book by Bryan Kramer called Shareology: How Sharing Is Powering the Human Economy. He quotes Kramer in the article:

 

“As marketers, we've been trained to speak 'business to business' (B2B) or 'business to consumer' (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like 'synergy' and 'speeds and feeds' to tell the stories of products and services to their buyers and partners.”

 

I couldn’t agree more.

 

Both authors then go on to advocate for storytelling. Yay! I’m stoked. Yes – it’s about story sharing! Someone in marketing is finally catching on to the difference the dynamic of story sharing can make in marketing.


Imagine my dismay when I read a little further in the article “Yet, as Kramer told me, sharing needs to be combined with creative and interesting content. Story telling is important, and telling it in a creative way is key.”

 

Oh no! They missed the connection. What they are really talking about is “I create a piece of content, you share it, and I’ll share your piece of content in return.” Woo hoo – sharing has occurred.

 

OK – we know the magic that can happen when we share stories – H2H – back and forth. We know connection, trust, credibility, believability, and relationship gets established and grows. This is not the same as swapping blog posts, and the article shows we still have a ways to go in shifting marketing practices from telling to sharing.

 

What can you take away from this post? Well, there are 3 other pieces of advice the authors make that I like. And I love the points made at the ending. So go read those and tell me what you think.


Next, let’s all focus more on actually swapping stories between companies and customers to leverage the amazing power of H2H communication.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Visual Storytelling: The Ultimate Guide to Creating Appealing Content

From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks …
Karen Dietz's insight:

Go grab this infographic -- it's really great!


Not only does it give you stats on the necessity for visual content/storytelling, but it lists 4 top tools. 


Even better, scroll down for 3 fab design tips that I haven't run across before - but they make perfect sense.


Story on!

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Comwyn's curator insight, April 21, 2015 1:01 PM

Nice article on adding engaging and appealing content.

Debra Walker's curator insight, April 22, 2015 7:00 PM

your visual brand is becoming even more fundamental to marketing strategies.

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Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | Just Story It! Biz Storytelling | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"
Karen Dietz's insight:

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Process: Drinking Game Boosts Your Team's Creativity in 13 Minutes

Story Process: Drinking Game Boosts Your Team's Creativity in 13 Minutes | Just Story It! Biz Storytelling | Scoop.it
Here's how one creative agency has used a drinking game, derived from Pictionary and Telephone, to get more excited and creative about upcoming presentations.
Karen Dietz's insight:

Innovative storytelling is on the rise! Here's the second post today on creative developments in business storytelling.


This drinking game to generate stories made me smile and wish I was in the room with this group!


The post by Ilan Mochari @IlanMochari gives the directions for how to use this game to generate stories and visual storyboards in a fast and fun way. And it teaches everyone a lot about communication, too.


Why would you want to use this game? In this instance it was used to generate new ideas for marketing and branding campaigns. As the author says, it's easy to rinse and repeat previous campaigns, and harder to come up with new ones.


I think it's ingenious and definitely want to try it out. If you experiment with it, let us know what happens. And what other ways could you use this game in business?


Have fun and story on :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rona Lewis's curator insight, April 9, 2015 5:45 PM

I think it would be even MORE fun with a glass of wine!  We at RonaCorp have a similar exercise with crayons!  Pass it on!!

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In Our Multiplatform World, Six Storytelling Principles That Cross All

In Our Multiplatform World, Six Storytelling Principles That Cross All | Just Story It! Biz Storytelling | Scoop.it
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...
Karen Dietz's insight:

Every day we have opportunities to share our business stories across multiple platforms. Some days it makes my head spin. Which is why I really like the article Mike Jones, of interactive media company Portal Entertainment, recently wrote that help simplify the chaos.


Jones shares with us 6 principles for writing (I say storytelling) in a multiplatform world. Yay! 


Jones is a wonderful writer and I've been following him for a few years because his approach to writing is right in line with much of business storytelling.


A couple points he makes in this post are:

  1. New storytelling forms always emerge. We've come a long way since early cave paintings. Yet we don't replace new forms -- the previous ones we still use. So don't ignore previous forms -- use them.
  2. Don't get stuck serving only one medium. In other words, I may be a business storyteller, but I'm also a writer, speaker, etc. I show up how I'm needed.
  3. Don't just tell a story. Build a cohesive Story World with your stories.


There are more insights for you here. What I appreciate about Jones' post is that instead of focusing on what story to tell in which way on this medium, he gives us comprehensive principles to guide our storytelling across any platform. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Chem-Dry: Success in Lead Generation Through Storytelling!

Chem-Dry: Success in Lead Generation Through Storytelling! | Just Story It! Biz Storytelling | Scoop.it
How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates.
Karen Dietz's insight:

The numbers shared in this article are great. This is quite a terrific example of a company -- Chem-Dry -- successfully using storytelling to increase their lead generation by leaps and bounds.


See -- storytelling works! The author of the article, Joe Matthews, interviews Bill Knight, Chem-Dry Carpet Cleaning's vice president of franchise development, about why they switched to storytelling to increase their leads.


It's a good story and the stats shared are powerful. You too can learn from Knight as he shares the storytelling strategy that worked.


Go get 'em! Use storytelling to bring in more leads for your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons | Just Story It! Biz Storytelling | Scoop.it
The fourth of the branded "Inside Films" series directed by Robert Stromberg, also stars Colin Hanks and Catherine O'Hara.
Karen Dietz's insight:

This must be the day for creative storytelling because here comes Intel and Dell with their 4th installment in their social film series "What's Inside".


Since 2011 Intel has been making these films. Another came out in 2011, and the third in 2012. The article has links to other posts about the films.


As it turns out, Intel is releasing the entire series soon. The current film debuts on Hulu, with new episodes weekly for four weeks, then starting May 6 the full series will be available on WhatLivesInside.com and YouTube. Yeah!


This is brilliant marketing and storytelling. If Intel can tell us stories about their invisible product (computer microprocessors -- what makes your computer go), which you will never see but can't live without, then you can too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Sigh -- I Wish I Had Known My Story

Sigh -- I Wish I Had Known My Story | Just Story It! Biz Storytelling | Scoop.it
 
My Story of the Week from my radio show Story Powered™
When I was growing up I knew exactly who I was and what I wanted to be. I knew right from wrong and what I stood for in the world. As I got older things got a little fuzzier.
Karen Dietz's insight:

What a great essay about our personal stories -- when we are clear about them and what happens when we are not.


Author Lianne Picot writes about her personal experiences when not being clear about her own story made her unable to communicate her vision to her Board of Directors. Or that lack of story clarity leading to her to walk down strange paths.


What is good for the goose is good for the gander. In other words, what we can learn from our personal stories has direct bearing on working with business stories.


Companies who aren't clear about their stories experience the same problems Picot so eloquently writes about.


There are great lessons to take to heart here and apply personally and to business life. This isn't a long article -- and it is a delightful read.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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The Best Storytelling Ad: Leonard Nimoy, "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...
Karen Dietz's insight:

I'm a huge Star Trek fan. I've watched all the episodes, the movies, spinoffs, and reruns. I am so sad at the death last week of Leonard Nimoy who played the character Spock.


As I was trolling the internet for remembrances, imagine my delight when I stumbled across this Audi ad featuring Nimoy and the younger version of Spock played by Zachary Quinto in the latest Star Trek movies.


Forget the Budweiser Super Bowl ads! This is now my all-time favorite. It's fabulous storytelling and not to be missed. We kept playing it this weekend and laughing again and again. There are great lessons here on business storytelling, too: humor, drama, surprise, great characters, etc.


If you've never heard of Star Trek (as I'm experiencing in my workshops these days) you might not get all the jokes. If you are a fan, you will have a great time.


Carry on Mr. Spock. Farewell Leonard Nimoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Russell Roberts's curator insight, March 2, 2015 10:25 PM

Interesting video from business consultant Karen Dietz.  This Audi ad is prices as the old Mr. Spock (the late Leonard Nimoy) matches wits with the new Mr. Spock (Zachary Quinto) in this funny commercial. Priceless!  Aloha, Russ.

Steve Whitmore's curator insight, March 12, 2015 12:14 PM

Old versus new ideas for education and social work.  What do we keep? What do we change?

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The Art of Financial Storytelling -- It's Different

The Art of Financial Storytelling -- It's Different | Just Story It! Biz Storytelling | Scoop.it
Financial storytelling must present compelling information in a manner that will contribute to a company's securities achieving fair valuation.
Karen Dietz's insight:

This is a quick article with a really good point: not all storytelling is created equal.


Oh, we know that when comparing a great story to a so-so story. But the author of this post, GEOFFREY MOGILNER, points about how storytelling fits into the financial investor biz, and how to tell very specific stories. This is a very different kind of storytelling that what we usually find in marketing and biz storytelling articles.


Great to know! This article gives us more ideas about the best ways to tell your particular business stories. Go read it to see if these insights apply to you.

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Storytelling--Best Practices + Case Studies For Winning Big

Storytelling--Best Practices + Case Studies For Winning Big | Just Story It! Biz Storytelling | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.

Via Gregg Morris
Karen Dietz's insight:

What a great article! Thanks to fellow curator Gregg Morris @Gregg Morris for finding and sharing it.


Here's what I like: the case studies and proof the author, Jasmine Henry, uses to back up her points. Gotta love that. No wild speculation here -- just solid material on how storytelling has produced results for real companies, and why.


The tips given are also right on. Go read the article, grab the examples, and follow Henry's advice. It's a great way to start off the week and the month of February!

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Cathryn Wellner's curator insight, February 4, 2015 2:35 AM

Good one, Gregg Morris. Thanks!

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It was a dark and stormy night... 3 Biz Storytelling Plots + 11 Examples in Marketing

It was a dark and stormy night... 3 Biz Storytelling Plots + 11 Examples in Marketing | Just Story It! Biz Storytelling | Scoop.it

“In the last of our Made To Stick series, this post lists 11 examples of storytelling in marketing, using the Challenge, Connection and Creative plots.”

Karen Dietz's insight:

I like the 3 storytelling plots businesses have successfully used in promoting their goods/services with wild success. They are easy to remember, and I bet your business falls in one of the 3 categories.


I also really like that the author, Samuel Hum, gave us plenty of examples of the company's actual marketing materials to explore. Go read this post -- it makes business storytelling a lot easier to do!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Art Jones's curator insight, January 22, 2015 5:29 PM

The author provides an orderly thought process for telling a brands stories.

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How GE Has Business Storytelling Right: You Can Do The Same

http://futureofstorytelling.org/video/mind-share/ See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrA...
Karen Dietz's insight:

This is a terrific 4.22 minute video by Beth Comstock at General Electric (GE) explaining how and why they do storytelling. GE does a masterful job at business storytelling and are a great example to follow.


GE has their heads on straight about what makes an effective business story, which Comstock goes over here. Watch this video and take notes on what they are doing. Then do the same for an awesome 2015.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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José Antônio Carlos - O Professor Pepe's curator insight, January 13, 2015 12:13 PM

Storytelling levada a sério, por quem leva a inovação a sério. Vale a pena assistir com atenção. 

Miklos Szilagyi's curator insight, January 13, 2015 3:07 PM

Excellente model (even an ad) for storytelling...:-)))

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Getting Unstuck From The "Why" In Your Biz Storytelling

Getting Unstuck From The "Why" In Your Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it
Dear Mr. SinekI’ve sat back long enough.  Something has to be said.Because of your Ted Talk and your book, Start With Why,  you have made my life miserable.  It’s become difficult to sit in meetings and hear people quote you saying,  “people don’t buy WHAT we do. They buy WHY why we do it.”  My consonants cringe every time I hear it.  Enough is ENOUGH Mr. Sinek.    Okay, I get your whole WHY bit.  For too long WHY has been ignored.  For many brands it still is. And yes, brands should have a purpose, as you ve
Karen Dietz's insight:

LOL -- my story branding colleague Jim Signorelli went on a rant today about focusing your stories on the "why" ala Simon Sinek.


You know, it is all about moderation and Jim brings some very valid points into his short blog post. Plus it's fun to read.


Bottom line -- "what" and "why" go together. Read Jim's thoughts on why "why" alone alone doesn't cut it. It will make you a far better storyteller.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli,Story-Lab's comment, April 28, 2015 10:59 PM
Thanks Karen, as always!
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Brand Storytelling Isn't Telling, But Showing--Great Examples

Brand Storytelling Isn't Telling, But Showing--Great Examples | Just Story It! Biz Storytelling | Scoop.it

“Brand storytelling is most effective when you're not telling people how great your company is, but rather showing them you're a thought leader.”

Karen Dietz's insight:

The title of this article is nothing knew -- we've known for decades that sharing stories is not about telling, but about showing and pulling people into your world.


So forget the title and go read this post for the 3 ideas for stories to tell.


I really like how the author talks about each type of story and the advice given. There are video stories that are used as examples, which is great and so helpful.


I trust this post and videos will give you some fresh ideas for your business storytelling.

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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Just Story It! Biz Storytelling | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.
Karen Dietz's insight:

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Janet Vasil's curator insight, April 11, 2015 7:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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A Better Way Presenting The Case For Business Storytelling

A Better Way Presenting The Case For Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
-*+Too often, people try to make the case for business storytelling, by pointing to examples of "who's doing it". I think we all need bigger frameworks for appreciating the business implications of storytelling.
Karen Dietz's insight:

Biz storytelling colleague Michael Margolis gives us the hard-core formula that creates the business case for storytelling.


Wow -- have we come a long way! It's been years since I've been asked if I tell stories to kids in the library on Saturday afternoon once I share with them I work in business storytelling. Thank heavens the times have changed.


Yet as Michael points out, too many companies validate storytelling as a business activity by asking "What other companies are doing it?" He instead responds by putting storytelling on much more solid footing in a way that would be hard for any executive to say "no" to.


Michael has put the business case together for storytelling in a very elegant way. Grab his wisdom, present the case for storytelling following his formula, and story on! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Vesticor Advisors's curator insight, March 31, 2015 3:53 AM

Key question ... What do you offer that nobody else does?

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Do you stink at visual storytelling? Then here are 17 battle-tested resources for you

Do you stink at visual storytelling? Then here are 17 battle-tested resources for you | Just Story It! Biz Storytelling | Scoop.it
Even if you have an eye for design, you may still suck at making visuals for your campaigns. These 17 resources can help – no Photoshop skills required.
Karen Dietz's insight:

When you want to do visual storytelling well, you need great tools and a little design know-how.


What makes a great tool? It's easy to use, there's hardly any learning curve, and you don't need to know about design to produce fabulous material.


What about design know-how though? Well, as you use the tools if you want to go a bit deeper and become more design savvy, there are some easy ways to boost your knowledge.


Hence this post by Ritika Purl about 17 resources to help you with visual storytelling.


Some of these you might know about -- like Prezi. But what I like that Purl has done is also list the shortcomings for each tool.


Gems you probably haven't seen before is Karen X Cheng's blueprint for hacking design and General Assembly's Visual Design Hacking Class. Or Unbounce's Guide to Conversion Centered Design -- now that looks cool.


I'm also going to check out Canva. I've been looking for a tool to put together photos and text that tell a story.


Enjoy these. I hope you find good stuff here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Dark Storytelling, Marketing, and New Horizons for Biz Stories

Dark Storytelling, Marketing, and New Horizons for Biz Stories | Just Story It! Biz Storytelling | Scoop.it
the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz.

Via Eric_Determined / Eric Silverstein
Karen Dietz's insight:

Ahhhhhh, now here's an article that will cause you to step back and get you thinking. It's about the underbelly of storytelling -- or dark storytelling. And how to avoid that path. I've experienced all that is shared in this article in my work with clients.


What I love is how the author, David Berkowitz @dberkowitz, pushes back against the current state of storytelling in marketing, and shows us where its power -- and the future -- really rests.


This is a rare article to find, but it speaks truth. Time to get wiser -- and better -- at our business storytelling. This article will help you do that.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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CIM Academy's curator insight, March 24, 2015 9:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 2015 11:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

Arielle Monnerot-Dumaine's curator insight, April 2, 2015 4:48 PM

so true ! 

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Here's Why Startups Need Storytelling (or any biz)

z

Karen Dietz's insight:

It seems it's the day for SlideShare programs! Here are 14 slides that quickly lay the case for business storytelling. And what I really like is that if focuses on intentions and results. This is good -- otherwise we fall into "let me tell you a story so you'll buy my product", also called transactional storytelling.


Transactional storytelling doesn't get at the true power of business storytelling. This Slideshare easily shows us why.


After you view these 14 slides, another SlideShare will load that goes through what makes a good story. Well -- the focus is on the hero story, which is one kind of story. The author gives some really good examples. 


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Marc Kneepkens's curator insight, March 10, 2015 6:54 PM

Great SlideShare. We all need stories. Have a startup? Tell its story. Have a pitch? Tell a story. Catch the attention. Use the imagination. Have a team and want to create a culture? Tell a story. And so on.

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AIRBNB's Case Study Of Successfully Using Storytelling

The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.

Karen Dietz's insight:

This is a very useful slide presentation for any business who believes in storytelling as a path to growth.


It's a case study of how Airbnb uses stories. It's broken down into 3 basic story types that any business can follow. And the slides show you exactly how they did it.


They've come up with great names for these 3 story buckets, too!


I know you will get a lot out of this presentation -- you'll be taking notes :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Fab Infographic: Narrative Lead Nurturing Model To Grow Business

Fab Infographic: Narrative Lead Nurturing Model To Grow Business | Just Story It! Biz Storytelling | Scoop.it
Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications…
Karen Dietz's insight:

This is brilliant! And makes perfect sense. We think in stories. We talk in stories. We organize our lives as narratives. But I hadn't thought about how to apply what we know about narrative to managing business leads. But "Duh!" It's a no-brainer.


So Marketo.com came up with this fab infographic that brings lead nurturing into a narrative arc, and applies story elements to their lead tracking model to make it stick.


Thanks Marketo! I hope all you readers get a kick out of this, and apply this model to gain more business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Miklos Szilagyi's curator insight, February 24, 2015 8:52 AM

I like this as well... though, a disclaimer: it's not bad if you have some real and enjoyable content too...:-)))

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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Here's a fascinating post direct from the New York Times talking about the rising popularity of catalogs -- and how they've been changing.


OK -- I love catalogs. Not only do I buy from them, but I also learn, discover, and dream. As the NYT's reporter Rebecca Ruiz points out, retailers are adding catalogs back into their marketing, but with a twist.


Now storytelling is taking center stage. We've known some retailers, like Lands End, have made real stories part of their catalog tradition. With marketing bringing storytelling more and more into their work, catalogs are now focused on visually telling stories, and including story triggers into their pages. 


Get ready for more catalogs in the mail -- and they promise to be even more enjoyable! Go read this article to find out specifically what's going on and who's getting into the game.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Bart van Maanen's curator insight, February 4, 2015 11:26 AM

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

Jane Dunnewold's comment, February 4, 2015 4:24 PM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Debra Walker's curator insight, February 4, 2015 7:21 PM

Love that storytelling is bringing back in vogue the beautiful catalogue. 

Scooped by Karen Dietz
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Startup Storytelling - How AIRBNB Developed Their Stories To Powerhouse Success

The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.

Karen Dietz's insight:

What's the Airbnb story (and who are they if you don't know)?

How did they find it and develop it?

How has it changed from the early days to today?

And what can we learn from this to apply to our own business?


This SlideShare is packed with information that answers all of these questions. It tells a great story about their story. Tips are included at the end for how you can craft stories for your business success.


Thanks Airbnb!

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Cathryn Wellner's curator insight, February 2, 2015 1:17 AM

Good find, Karen - they have really grasped the power of #storytelling.

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Contagious Communication Starts With Stories

Contagious Communication Starts With Stories | Just Story It! Biz Storytelling | Scoop.it
Too many marketers are so confused with new technology that they forget what really matters – emotions. Ami Hasan chairman of Hasan&partners and Perfect Fools,
Karen Dietz's insight:
Gotta love this article by Ami Hasam, chairman of Hasan & Partners and Perfect Fools, plus president of the Direct and Promo & Activation juries at Eurobest. His call to action for marketers? Tell better stories. I include bloggers, entrepreneurs, and anyone in business in this list.Hasam's point is that in business we can get caught up in the latest technology, thinking that will save the day. But in marketing, success is all about crafting great stories first. Yes! As I always say, if you really want to increase your impact, influence, and business growth, start with great storytelling. Technology then becomes the vehicle for telling the stories, Hasam says. I still have way too many conversations with folks where they promote a technology solution for telling a good story, instead of working on actual storytelling skills.This is a quick read, and enjoy the insights here. Let's make 2015 the year of crafting way better stories.This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it
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Debra Walker's curator insight, January 18, 2015 3:59 AM

Just like the beginning of an older, yet beloved TV show - 'here's the story...."  it sticks in our minds and helps us differentiate between all of the noise that we hear on a daily, hour and minute by minute basis.

 

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