Trust is the most valuable commodity in business, which is why we are all in the trust business. Tony Gnau looks at this year's Trust Barometer.
|Scooped by Karen Dietz|
OK -- hot off the press is a recent study from the Edelman Trust detailing its Trust Barometer.
Who do people trust most today? Surprisingly enough -- businesses. They want businesses to lead the way when it comes to societal issues.
Specifically, they want leaders to be more visible. They want to get to know CEOs.
As the author of the post points out, the best way to do that, of course, is through storytelling -- even though many leaders are reluctant to be so visible, transparent, and vulnerable.
The author's solution (who produces videos) is to make videos of these leaders telling stories. Well, as we all know, the highest leverage point for leaders is in-person storytelling. That's the first go-to strategy. Sharing stories via video is your next strategy. Think of the 2 strategies blending together with in-person telling always being your first option if possible.
So remember this point regarding storytelling and leadership if you want to maximize trust.
Thanks to my Twitter buddy Os Ishmael @ICGJ_IDEATION for suggesting this article to me.