Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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How We Used Story To Get 300% More People To Read Our Content

How We Used Story To Get 300% More People To Read Our Content | Just Story It! Biz Storytelling | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Karen Dietz's insight:

Need proof storytelling works? Then here it is! The headline says it all. The article shares what happened and how the company Groove used storytelling to get phenomenal results.


And the advice shared here is right on. Follow the steps here and get your game on with stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 4:30 PM

Great article, thanks for sharing @Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?

Chuck Bartok's curator insight, June 3, 2014 10:09 AM

Are your "stories" engaging your blog and posting readers?

Should we spend more time honing our Story Telling skills?

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5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | Just Story It! Biz Storytelling | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.
Karen Dietz's insight:

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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malek's curator insight, May 13, 2014 7:50 AM

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

Jim Signorelli,Story-Lab's curator insight, May 13, 2014 10:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

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Storehouse Storytelling App Gets Embeds + Improved Community Building Tools

Storehouse Storytelling App Gets Embeds + Improved Community Building Tools | Just Story It! Biz Storytelling | Scoop.it

"Storehouse, an app for iPad that functions as a story creation tool with images, video and text, is getting a nice update today. The update brings the ability to embed stories in blogs and on the web, as well as comments and an easy way to find Storehouse users on Twitter and Facebook."


Via Gregg Morris
Karen Dietz's insight:

Hey -- fellow curator Gregg Morris found this and I thought you should know about this too. I hope this works for you!  Karen

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Want More Traffic? 5 Ways For High Impact Visual Storytelling

Want More Traffic? 5 Ways For High Impact Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it
Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic.
Karen Dietz's insight:

What a great post this is by Donna Moritz for Social Media Examiner. No doubt about it -- if you want more traffic, creating visuals that trigger a story in someone's mind or that tells a story outright is the way to go.


Moritz shares with us visual storytelling principles that get the job done. And she includes lots of examples which I love because we can actually see what she's talking about. Yeah! The examples alone will give you plenty of ideas for what to do.


And the principles are spot on: be consistent and quick, deliver on your audience's needs, use an obvious call to action, plus 2 more. This is a meaty article with tons of good points to make, so dig in.


Heads up: ads are not visual stories. Instructions for putting on makeup are not stories. Tips are not stories. But as long as any of these are structured and crafted as a problem and a resolution with a main character and a challenge to overcome, they can all be stories. Single photos and quotes can trigger a story in someone's mind: "What a beautiful lake. That reminds me of the time when we visited Crater Lake and I fell off the trail..." So pay attention and make sure you stay in the land of stories. Why? Even greater connection to your audience.


My only wish is that Moritz had shared tools to use to create visual stories. I recently wrote an article on this for Curatti that you can access here. It's a list of my favorite tools, or articles reviewing top tools. I'll also bring the Curatti article into this curation.


OK -- you've got lots to play with so have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mobile Viewers Spend Majority Time With Long-Form Content (Stories)

Mobile Viewers Spend Majority Time With Long-Form Content (Stories) | Just Story It! Biz Storytelling | Scoop.it
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. "Long-form" is considered content that runs 10 minutes or longer.  And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is  61% for desktop video viewing, 60% for [...]
Karen Dietz's insight:

OK -- here's the latest research on mobile video viewers and they are not spending time watching short 3-minute stories. They are watching stories that last lots longer.


Good news! But don't throw the baby out with the bathwater -- share stories that are both short and long. Just don't be afraid to create longer stories. Because truly, some stories just take longer to tell, and often shaving them down to a couple of minutes really guts them..


So share some short gems and add some long stories -- whether written or as videos. And dig into this research so you understand exactly what mobile video viewers are watching in various devices.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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3 Steps for Turning Bland-land Text Into Sparkling Stories

3 Steps for Turning Bland-land Text Into Sparkling Stories | Just Story It! Biz Storytelling | Scoop.it
It may seem difficult to write content that's engaging and seductive, but it doesn't need to be. Here are three steps to turn boring sentences into sparkling content.
Karen Dietz's insight:

OK -- this recent post on Copyblogger never mentions storytelling, yet all the points the author makes directly relates to how to craft compelling stories when creating online content.


The article by author Henneke Duistermaat discusses removing 'corporate speak' from your writing, avoiding the passive voice, and to stop not using words that won't connect with your audience.


These are good reminders for all of us -- because it is very easy to fall into these traps.


Happy writing and storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Carolyn Williams's curator insight, April 5, 2014 7:16 AM

Sparkling!

Agi Anderson's curator insight, April 5, 2014 9:31 AM

Truly an exceptional post that offers methods to engage your readers with story telling. If you have an old fashion HTML website, perhaps it's time to kick it up a notch with website a hosted Wordpress platform. The RPVM websites are designed to grab attention! 


To be effective, your website must be dynamic and have the ability to reach your audience. It becomes the conduit to relay information with search and share on social platforms. Take a sec to learn more about RPVM websites  be sure to see the RPVM Sample Sites!

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The Best Storytelling Tips for Bloggers and Biz Folks

The Best Storytelling Tips for Bloggers and Biz Folks | Just Story It! Biz Storytelling | Scoop.it
A well-written blog post is like a good story. It makes us feel that we are right there with the blogger. It can teach us things—about life, or work, or making our way in the world. It can make us ...
Karen Dietz's insight:

I really like this article because it focuses on what really goes into crafting a good story. Like finding the point of the story, setting the scene, and bringing in interesting characters. 


So much of what I read focuses on story structure. Structure is a good thing, but not the only focus of good storytelling. And BTW -- we inherently know the structure of a good story because that is already hard-wired into our brains. The tough parts of good storytelling have to do with figuring out the point, adding in the Language of the Senses (LOTS), including emotion, setting, and great characters.


Lori Silverman and I talk about all of this in our new book that is now available called Business Storytelling for Dummies (shameless promotion).


Enjoy reading this article and the essential elements that create great stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jordi Carrió Jamilà's curator insight, December 18, 2013 3:01 AM

Estupendos consejos para escribir artículos en el blog

Don Breedwell's curator insight, December 19, 2013 9:46 PM

We can use this in the classroom everyday.

Bodil Hernesvold's curator insight, January 21, 2014 11:25 AM

Some good ideas on blogging.

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5 Tips for Creating Content That's Educational—and Unforgettable

5 Tips for Creating Content That's Educational—and Unforgettable | Just Story It! Biz Storytelling | Scoop.it
As a content marketer, it would be a good thing if your audience thought of you as a favorite teacher, right? So take a lesson from a couple of students in the know about what makes an ace educator...
Karen Dietz's insight:

What a great post to help our business storytelling!


In this context, it is all about sharing stories via the content you are creating for websites, blog posts, articles, e-books, etc.


I really like several of the more creative ideas. Think of these 5 tips as ways to frame or present your stories. Like"letting people get their hands dirty", or "encourage field trips". What??!! you say.


Yep -- read the article for these great tips. You'll be glad you did. And I bet you create some unforgettable content!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Audrey's curator insight, August 8, 2013 12:28 PM

How about the flipped classroom.  Give the students general questions they can prepare in relation to the specific topic with instructions on where to find the information e.g.  Youtube, certain websites, the teacher's own flickr presentations.  The classroom then becomes a discussion forum where students can show their knowledge and understanding. 

 

Karen Dietz's comment, August 8, 2013 2:48 PM
Love that idea Audrey!
Guillermo Pérez's curator insight, August 8, 2013 9:56 PM

El contenido como referente y como pretexto para convivir, disfrutar y aprender.

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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | Just Story It! Biz Storytelling | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.
Karen Dietz's insight:

If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.


Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.


Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.


Have fun with this one -- I hope it gets your creative juices flowing!


This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 

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Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Ian Mitchell's curator insight, March 29, 2013 4:49 AM

Good workshop stimulusstimulus

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Just Story It! Biz Storytelling | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Karen Dietz's insight:

When finessing your biz stories and creating content using stories, I love what both the author of the aritcle, Miranda Miller, and Robert Munsch say: "Let your audience love you first." 


In other words, don't try to influence anyone to do anything until you have established a relationship and given something of value  with your audience first without expectation of an immeditate economic transaction.


A story can be a gift. So can other things. And the author provides some ideas here.


Overall, this is a nice piece with good reminders, and I really like the insights on ways to connect with your audience in order to build your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Jeff Domansky's curator insight, February 4, 2013 4:48 PM

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

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Content Is Not King - Storytelling Is - Forbes

Content Is Not King - Storytelling Is - Forbes | Just Story It! Biz Storytelling | Scoop.it
Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect.
Karen Dietz's insight:

For the last few years, storytelling for marketing, branding, business growth, organizational change, and leadership has been all the rage. And most of the talk has been focused on the need to tell stories, the neuroscience of storytelling, and simple how-to steps.


As time goes on, these discussions start maturing and I'm beginning to experience a shift in articles about biz storytelling -- to discussions of quality. Yeah!


Which is the point of this article. It is no longer enough to simply tell stories -- now we have to do it really well. Craft, quality, and substance are on the scene over slap-dash methods.  As the author Brian Clark of Copyblogger says, "Create really good stuff."


Now in many ways this has always been true. Ever told a poorly crafted story and it fell flat? Yep -- because audiences will only engage with a well crafted story. 


But now quality is showing up more and more in the articles I'm scanning.


There are some other points in this article that are important: info about Google Author Rank and listening to your audience.


I disagree with Seth Godin's quote at the end though: 

 “Most of all, great stories agree with our world view. The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.”


Well, that is certainly a condescending statement.


Of course stories teach people new things! For milenia stories have transmitted the wisdom, knowledge and values of groups and organizations. They are instrumental in making strangers friends, enlightening us to the ways of the world, and imparting 'oh' and 'aha' moments.


Instead of saying 'great stories agree with our world view' I'd say 'great stories connect us with the familiar and take us to new places'. In other words, when we hear a story it connects with the memories, archetypes, and mythological themes we've got running around in our heads, and opens doors into new worlds.


So what does all this mean for 2013? Keep practicing and honing your biz stories -- quality counts now more than ever.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Clayton Bye's curator insight, January 6, 2013 9:13 AM

Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve.

Rick Grant's curator insight, January 6, 2013 8:17 PM

Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you.

Karen Dietz's comment, January 7, 2013 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Just Story It! Biz Storytelling | Scoop.it
Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.
Karen Dietz's insight:

What an interesting article this is for anyone in business!


As I read it, I could see that the triggers to fascination that they list are also emotions that are often part of business stories. So this is a twist on common articles that talk about emotional connection in marketing.


So which of the 7 psychological triggers to fascination do you gravitate toward? And which ones end up in your biz stories?


Here's the link to the original article: http://boostblogtraffic.com/fascinate-sally-hogshead/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Hélène Brevet's comment, December 10, 2012 10:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 7:54 PM

Loyal following required

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How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | Just Story It! Biz Storytelling | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.


Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!


Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.


My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.


It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true! 


Read the article for the author's process, great tips, and a free downloadable book. 


Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Victoria Morgia Jamolod-Umbo's comment, September 28, 2012 6:59 AM
A very inspiring story. Hopefully, this will serve as an educational inspiration to many people....
Karen Dietz's comment, September 28, 2012 9:56 AM
I hope so too Victoria. So glad you liked the article. Have a happy day!
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How To Wake Up Your Content & Business Storytelling Webinar

How To Wake Up Your Content & Business Storytelling Webinar | Just Story It! Biz Storytelling | Scoop.it
MediaMobz present Karen Dietz, PhD for a 30-minute, pre-recorded webinar aimed at business professionals who want to engage clients through improved content creation efforts.

We assembled th
Karen Dietz's insight:

Last week I gave a 30-minute how-to webinar for MediaMobz and they just posted it a few hours ago. Now it's available for anyone to review.


In the webinar I chat about the most desirable mix between content you create, curated content, and syndicated news. I also cover the difference between news stories and storytelling, and go over essential story elements.


I then do a bit of live coaching to turn a webinar participant's rough written story into a compelling one. At the end we had time for just a couple of questions.


I hope you'll find value in the webinar and if you have more questions, post them in the comments and I'll be glad to answer them. Thanks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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B2B Case Study 'Stories': Get Beyond Boring Please!

B2B Case Study 'Stories': Get Beyond Boring Please! | Just Story It! Biz Storytelling | Scoop.it
B2B case studies that move beyond boring "Situation, Action, Results" formulas and use storytelling will engage readers and buyers.
Karen Dietz's insight:

Yes, I agree with my colleague Andrew Nemiccolo, the author of this article -- most business case studies are BORING boring boring.


Good grief -- you'd think by now after all these years of business storytelling work (since late 1990s), we wouldn't find case studies that are not stories. It's sad but true -- we find them aplenty.


Nemiccolo has written a nice piece here about how to get out of the boring case study rut based on a very outmoded structure. He's got a good example of what we typically see. Nemiccolo then poses some questions about the example to turn it into a story.


Get with the program folks! Read this article and re-write  your case studies so you can get more traction. Don't leave business on the table with case studies that will put your readers to sleep.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Fab Visual Storytelling Tools for Going Viral

Fab Visual Storytelling Tools for Going Viral | Just Story It! Biz Storytelling | Scoop.it
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …
Karen Dietz's insight:

Hi Folks -- visual storytelling is becoming more and more critical for driving traffic, gaining customers, and engaging fans.


So I went through this curation to find the best articles on visual storytelling tools. I put this together in an article I wrote last week for Curatti.com. Duh -- I'm finally sharing it with you (where does my mind go?)!


This is a terrific companion piece to the other article I curated this morning for you on 5 principles for visual storytelling that will make it more shareable. The principles and the tools are a winning combo.


Talk with us about your favorite tools and don't forget to add a link to a visual story piece you want to share (place in comments). Thanks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, April 17, 2014 12:21 PM

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massimo scalzo's curator insight, April 18, 2014 8:37 AM

Very Useful Tools !!! - Storytelling helps you going Viral. This is How To Make Your Stories Come Alive - Have a Look !

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Doing Content Marketing? Why Some Companies Will Never Win At It

Doing Content Marketing? Why Some Companies Will Never Win At It | Just Story It! Biz Storytelling | Scoop.it
Successful content marketing requires a fundamental shift in thinking about how you communicate with consumers—and how your brand serves them.
Karen Dietz's insight:

This article is short and sweet but packs a punch. The author Ross Crooks explains quite clearly how an old school approach to content marketing will bring disaster. If you are using content as advertising and view the customer as a means to sell rather than an audience to attract, success is going to be elusive. Or not sustainable.


I like the tactics given here: be real, do good, give first then ask. Each point made has solid additional insights for you. And the examples shared are good too.


Of course, I'll add a fourth tactic: the way to get the first three done is to share your authentic stories. Please don't forget that. If you do, your content will be dry and boring and not produce the results you want.


Marketing and branding has been changing over the past few years from messaging (push technology) to storytelling (pull technology). It's not easy to make that shift. And as I review the kinds of stories businesses are sharing these days, it's hard to find examples of companies doing it well. 


So I will periodically keep curating articles like this one so we can all get our heads on straight about the new marketing landscape, and continue with better storytelling. Enjoy this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want Your Story To Go Viral? Most Popular and Surprising Headline Words

Want Your Story To Go Viral? Most Popular and Surprising Headline Words | Just Story It! Biz Storytelling | Scoop.it
There is no one way to create viral content, but with a bit of research, we can get a glimpse of how to write a great headline and what words to choose.
Karen Dietz's insight:

I curated this article because when we are creating and sharing our stories/content online, any help we can get to spread our ideas is welcome.


This article is all about the most popular words used in headlines that have gone viral -- and they are not what you might think. Good to know!


In the online world, crafting fabulous headlines for your stories is critically important. It's how you grab readers to want to know more.


So here is a incredibly helpful guide based on the latest research. Enjoy learning about these and turning your OK headlines into dynamite ones!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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José Antônio Carlos - O Professor Pepe's curator insight, April 16, 2014 8:18 AM

Boas manchetes não garantem boas histórias, mas ajudam muito a localizá-las.

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Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Just Story It! Biz Storytelling | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.
Karen Dietz's insight:

Here's a great article that demonstrates how longer blog content is now the ticket to higher rankings. Yahoo! This is great news for biz storytellers.


As this article points out, it is a fallacy to think that you need to write exceedingly short stories in blog posts in order to engage readers. Being able to write longer content (1,5000-2,000 words) allows much greater flexibility when sharing stories in  your articles.


This post by Julia McCoy includes good data to counter the prevailing thinking that 500-word articles get the job done. Shorter articles do not lead to higher conversion rates either, as she documents. Other myths she addresses:

  • People don't like to read
  • People have short attention spans
  • People only read short messages
  • People are too distracted
  • Social media only wants short content


Grab all the data shared in this piece and feel free to share more of your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Gav Morris's curator insight, February 25, 2014 5:54 PM

The end of succinct at last...

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:20 AM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

Prof. Stefan Heijnk's curator insight, February 28, 2014 2:21 AM

Good news for longform addicts. :-)

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7 Content Marketing Tips to Grab Your Audience's Attention: Story Stuff

7 Content Marketing Tips to Grab Your Audience's Attention: Story Stuff | Just Story It! Biz Storytelling | Scoop.it
Content marketing is hard. Here are 7 content marketing tips and resources that will get you so much more with much less. It’s about working smarter, not harder.
Karen Dietz's insight:

From Pratik Dholakiya, a guest author for Copyblogger, comes a great article on how to capture someone's attention for gaining readeres, customers and fans.


Many of the 7 tips connect with storytelling. In fact tip #2 is: tell stories!


Tip #1 is about headlines. I just wrote an article about how to title stories to entice people to read. Especially when shared digitally. As Bullas says, if the headline doesn't grab them they won't read your material. So headlines are critically important if you want folks to read your stories.


Tip #5 is all about being conversational. And that is critically important in your storytelling. No one likes reading material when you sound like a stuffed shirt :))


Tip #6 focuses on making your audience look good. When we think about this in story terms, it's making sure your customer is the hero of the story, not you.


All of the tips are solid. And there are quite a lot of good points here. So enjoy the discussion and the gems shared.


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul

Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul | Just Story It! Biz Storytelling | Scoop.it
The Honest Tea founders raised eyebrows when they sold their company to Coke for millions of dollars.
Karen Dietz's insight:

Aaarrggghhh!! I want to know the end of the story! But I have to wait until it's published in September 2013.


Now here is brilliant biz storytelling! The Honest Tea founders tell their story of how they sold their business to Coca-Cola as a graphic novel (comic book form). This post shares an excerpt of their story and it's a cliff-hanger. I can hardly wait to find out what happened and hear how the story ends. I'm counting down the days until the book comes out.


So the company creates their story as a graphic novel, publishes a part of it on the web, doesn't share the end, and readers defnitely want to hear how it turns out. Think they'll buy the book? Oh yeah!


Take some lessons here. Let your creativity kick in and create something similar. Your audience will love it. And keep having fun (storytelling is fun BTW, if you haven't figured that out yet)! :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Just Story It! Biz Storytelling | Scoop.it

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.

Karen Dietz's insight:

This Google+ video is 1 hour and 13 minutes long and it does have some really good material.


I watched it while working on my emails and enjoyed many of the points being made here.


The video has Brian Clar, Doug Pray, and John Jacobsen talking about branding, storytelling, and business. They do definitely come from the new media/TV/Hollywood mold yet I definitely appreciated their comments on storytelling as an art/craft that takes time to develop, authenticity, and what branding really is and its connection to storytelling.


So carve out some time to listen this weekend, or do what I did and multi-task (it is easy to follow along).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, February 11, 2013 9:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 2013 11:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Karen Dietz's comment, March 8, 2013 12:37 PM
Good to know Tommy! Thanks for jumping in and giving us an update.
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5 Essential Podcasts That Help YOU Become a Successful Biz Storyteller - STAND out by doing OUTstanding stuff

5 Essential Podcasts That Help YOU Become a Successful Biz Storyteller - STAND out by doing OUTstanding stuff | Just Story It! Biz Storytelling | Scoop.it
Tweet I don’t care. I don’t care whether you are an author, marketer, mom, designer, biz owner or rebel leader – if you want to succeed in today’s environment, you have to be a grrreat storyteller first.
Karen Dietz's insight:

OK -- this should be a great lead into the weekend and tickle your funny bone.


Business storytelling encompasses both oral and written forms. So where do you get a group of podcasts that cross the spectrum of business storytelling that also promises to be entertaining?


Right here! Or at least that's the promise :). Hey, the author's post is funny enough as it is, so I'm inclined to believe him.


Go check out these 5 funny and entertaining podcasts that deal with various aspects of storytelling. And enjoy your upcoming weekend!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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98 Magazine Secrets for Keeping Your Blog & Content Fresh--Story Ideas!

98 Magazine Secrets for Keeping Your Blog & Content Fresh--Story Ideas! | Just Story It! Biz Storytelling | Scoop.it
Tweet One of the best methods of content marketing is to publish valuable content on your business blog. But how do you write about the same topic over and over again while keeping your articles  f...
Karen Dietz's insight:

Hey folks -- need some new ideas for biz stories? Well here is a whopper of a list. Surely you wil find some gems here that you haven't thought of before.


Not all 96 will work for stories. Like polls, horoscopes, trend watching, and shopping steals. But the outcomes could be stories!


Anyway, as we are all planning our content and biz storytelling for the next year, this is a treasure trove of possibilities for you. 


Have fun exploring and getting inspired!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Add Visual Humor To Your Website With A Cartoon Subscription Service

Add Visual Humor To Your Website With A Cartoon Subscription Service | Just Story It! Biz Storytelling | Scoop.it
Click here to edit the content...
Karen Dietz's insight:

Hey -- this isn't about storytelling per se. But it is about spicing up your website with a little bit of humor. Perfect for a Friday afternoon! Let a little bit of humor be part of your business narrative :))


Enjoy the article and the ideas shared here. I hope it brings a smile to your face, and smiles within your community!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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