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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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If Content Is King, Then Storytelling Is Queen: 18 Checkpoints To Consider

If Content Is King, Then Storytelling Is Queen: 18 Checkpoints To Consider | Just Story It Biz Storytelling | Scoop.it
In my previous post, I touched on content marketing and I  emphasized throughout the post the importance of quality content. But what does that mean?


What a great post about using stories to build quality content -- and a fun poll to take at the end too!


I love how the author has organized her thoughts and given us really good tips on using storytelling to build great blogs, articles, websites, ebooks, etc. Her tips are a terrific map.


And then you get to take a quick poll at the end and see immediate results.  I'm bookmarking the post so I can keep going back and to see how people are responding!

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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, November 27, 2011 11:13 AM
Thank you Karen!
Rescooped by Karen Dietz from Storytelling, Social Media and beyond
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Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it.

Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it. | Just Story It Biz Storytelling | Scoop.it

From curator Jan Gordon: This piece was written by Lauren Fisher for Simply Zesty - Lots of good insights and resources. I'm paraphrasing what caught my attention from the perspective of brand storytelling and how important narrative is in today's marketplace.


Fellow curator Jan Gordon found this article and wrote a great review below (she said it all, there's nothing more for me to add!) -- 


Excerpt:

 

Social media now as an essential form of communication, another side we don't often consider is its role in the evolution of storytelling. Throughout nearly every society and stage in history, storytelling has had a crucial role to play.

  

How this applies to social media

 

**we are now all storytellers, telling a story about ourselves through social media that plays a crucial role in the way in which others perceive us, but also, interestingly, how our own lives are preserved.

 

Here's my takeaway:

 

**It's important for brands to tell stories that speak to their consumer's needs and core values. Stories that are constantly evolving and living in real time because of digital technology and social networking .

 

**Stories become conversations that can lead to transactions and brand loyalty

 

Those brands or individuals that are succeeding the most in social media are those that are able to tell the best stories through digital means, in the most interesting ways.

 

Some people understand this better than others. Some for example understand the need to constantly create new ‘chapters’ in the story, to use social media constantly to share and create information so that our own personal timelines or stories consistently grow and provide entertainment.

 

Not only building up a more complete history of ourselves, but a more adept form of entertainment at the time. In just a few years we will have mastered the art of social media and that means we will have become masters of storytelling.

 

********The consequences of this for society are wide-reaching and most importantly, fundamental for connecting societies and individuals in a completely new way.

 

Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"

 

Read full article here: [http://bit.ly/vjd2fw]


Via Gregg Morris, janlgordon
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janlgordon's comment, November 20, 2011 10:29 AM
Hi Gregg, This piece is a real gem, thanks for sharing it!
Gregg Morris's comment, November 20, 2011 10:49 AM
Thank you Jan!
Rescooped by Karen Dietz from Story and Narrative
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3 Elements of Blog Storytelling to Woo Readers

3 Elements of Blog Storytelling to Woo Readers | Just Story It Biz Storytelling | Scoop.it
How elements of blog storytelling are powerful to energize your readers and move them to action.

 

Not only does this article quote my friend and colleague Annette Simmons ("Whoever Tells The Best Story Wins"), about why sharing stories when blogging is important, but I also love the critical insight about using contrast in your stories.  

 

Contrast is an exceedingly effective, yet little talked about storytelling element.  Read this article to learn more.

 

Thanks to fellow curator Gregg Morris for originally posting this article on his curated content Story and Narrative.


Via Gregg Morris
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14 Types of Stories You Can Tell On Your Blog

14 Types of Stories You Can Tell On Your Blog | Just Story It Biz Storytelling | Scoop.it
Yesterday we explored WHY stories can be such a powerful communication tool on your blog. Today we'll look at 14 ...

 

Here is a quick and nifty article from ProBlogger about the types of stories any blogger can include in their posts. In fact, any business looking for stories to tell about itself can use this list (yes, even failure stories).

 

Don't just stop at blogging these stories -- tell them at networking events, in the sales process, story your website with these, and share them during other marketing activities.

 

I hope this list inspires your imagination and you start seeing the vast opportunity for sharing your business stories as a way to gain and keep loyal customers.

 

There are a few others to weave in to build trust & credibility:

The "How you got started" story, your "Vision of the future" story, and "Your commitment" story about what keeps you going in good times and bad.

 

Why are these 3 stories important to add to the mix? Because people what to know your reasons for writing and the challenges you've overcome; they want to know about what the future could look like by hanging out with you; and they want to know what keeps you motivated -- they want to know if they can depend on you.

 

So add these to the list and you are good to go!

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How to Give a Gift of Emotionally Engaging Content | Content Marketing Institute

How to Give a Gift of Emotionally Engaging Content | Content Marketing Institute | Just Story It Biz Storytelling | Scoop.it
Here are some tips for creating and distributing your content as an emotionally engaging story.


Way to go Raf! The author of this article, Raf Stevens, really spells it out for us here -- how to create emotionally engaging content with storytelling.


What I particularly like about this article are the questions the author asks us to help us create better, more engaging business stories.  


And he shows us how he engages fans in other ways.


There is lots of good material here with practical tips and how-tos for us all.

...

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Five Ways to Make Your Content Stick

Five Ways to Make Your Content Stick | Just Story It Biz Storytelling | Scoop.it
Creating compelling content is a theme running through the PRSA 2011 International Conference this year.

 

I like this quick article with its 5 bullet points.  4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable.  There are links to videos to illustrate the author's points, making this article even more valuable.  Enjoy!

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Tom George's comment, October 25, 2011 9:46 PM
Thanks for sharing this today, I put it on http://www.internetbillboards.net hope to get more great curation to share.
Karen Dietz's comment, October 26, 2011 10:06 AM
Thank you Internet Billboards for the sharing! And thank you Hans for the rescoop!
Karen Dietz's comment, October 26, 2011 10:09 AM
Thank you Hans for rescooping the article! Have a great day.
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5 Tips For Using Your Blog as Branding Tool — BlogWorld & New ...

5 Tips For Using Your Blog as Branding Tool — BlogWorld & New ... | Just Story It Biz Storytelling | Scoop.it
It's no grand secret in the blogging world that story-telling is an awesome tool for content creation. People like to feel like they're getting to know you, and the best way they can do that in many cases is for you to tell stories ...

 

Nice piece connecting storytelling to blogging and branding.  There are good tips here and I like how the author presents her ideas.

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Want to Be My Friend? - Tell Me A Story | Social Media Marketing ...

Want to Be My Friend? - Tell Me A Story | Social Media Marketing ... | Just Story It Biz Storytelling | Scoop.it
We all create and curate content. We share links , quote great men and women, and provide information and data to our communities - but is that enough to create a real bond between us and them?

 

In social media realms (blogs, websites, posts) sharing info and quotes often isn't enough.  Hook your readers with stories.  This article gives some good tips on how to bring stories into your blog.  

 

Tip from me:  when on Twitter and Facebook, it's hard to tell a story -- so use story elelments effectively: metaphors, similies, and story triggers.

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