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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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The ROI of business storytelling

The ROI of business storytelling | Just Story It! Biz Storytelling | Scoop.it
Storytelling has a 28.06 times return on investment!
Dr. Madelyn Blair's insight:

Shawn Callahan tells a great story in this article on ROI. And he includes the data that proves the 28.06 told through a story. I've done a lot of ROI work, and I loved the simplicity of the numbers. You will, too. This review was written by Madelyn Blair, PhD. See more at madelynblair.com or follow @madelynblair.

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Pentagram's Tirade Against Corporate Jargon . . . In A Rap Video

Pentagram's Tirade Against Corporate Jargon . . . In A Rap Video | Just Story It! Biz Storytelling | Scoop.it
It's high time to close that kimono and trash it, friends.
Karen Dietz's insight:

Time for some Friday Fun and here's a piece that will bring a smile to your face -- and move your body too!


Upgrade your stories. Avoid these jargon words in your business stories at all costs :) Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Ron McIntyre's curator insight, December 11, 2015 12:59 PM

As we come to the close of 2015, it is not unusual to see an assault on the buzz words in business however this one takes it to the next level.  I love it. Being authentic means I don't need an over abundance of the buzz words to bring success.

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How the story has changed! An Interview with GoDaddy Editor-in-Chief Shawn Pfunder

How the story has changed! An Interview with GoDaddy Editor-in-Chief Shawn Pfunder | Just Story It! Biz Storytelling | Scoop.it
For Shawn Pfunder, GoDaddy's editor-in-chief, the way to change brand perception is through storytelling. We talk to him about writing a new brand story.
Lianne Picot's insight:

Great article showcasing the shift in a company's narrative as it realises what it wants to be when it grows up. Pfunder talks about moving from just wanting name recognition to a more fulsome story about how Go Daddy helps business owners. Some great nuggets here about differentiating org story from customer story and choosing a narrative and sticking with it.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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This is your brain on metaphors

This is your brain on metaphors | Just Story It! Biz Storytelling | Scoop.it
This Is Your Brain On Metaphors
Jim Signorelli,Story-Lab's insight:

Metaphors, Anlogies and Similes are powerful communication tools. They are like mini-stories in that they can simplify the complex, wrap a fact in something that generates an emotional reaction and help us visualize abstractions.  Above all , they plan concepts firmly into our brains and help us remember things we might otherwise forget.   Here are some ways they can be used in business settings.  



Jim Signorelli is the President/Founder of Story-Lab . a company that trains leaders, sales professionals and marketers on the use of storytelling in business.  Visit Story-Lab for more information. 

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Ron McIntyre's curator insight, December 8, 2015 6:40 PM

Properly used stories are dynamite.

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5 Storytelling Techniques For Business Liftoff

5 Storytelling Techniques For Business Liftoff | Just Story It! Biz Storytelling | Scoop.it
Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider READ MORE...
Karen Dietz's insight:

Colleague Lou Hoffman, who specializes in the PR and corporate communications world, has written a great post about the actual practice of using storytelling in the real world.


Hoffman puts the frequency of telling actual stories in business communications at only about 10% -- and he suggests that number is high. That's why he and his company use the framework of storytelling techniques in corporate communications so storytelling can be applied in a more meaningful way in business.


Makes sense to me. And it probably will to you, too. This a great way to put all the storytelling hype into perspective, and Hoffman offers concrete examples of how 5 techniques can assist your business. 


Have a great week and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Harness The Power Of The Story To Win New Business

Harness The Power Of The Story To Win New Business | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz, author of Business Storytelling for Dummies, shares how to use storytelling to deliver the maximum value to prospects
Karen Dietz's insight:

Hey folks! Sales professional Andy Paul @ZeroTimeSelling, author of "Amp Up Your Sales" and "Zero-Time Selling" recently interviewed me on how to share stories that develop better, more sincere relationships with prospects that also generates sales.


I've known Andy for several years now and he's tops in his field. I had a wonderful time with him on his show and am happy it's now published so I can share my tips with you.


This interview is only about 30 minutes -- perfect for your morning commute.


Thanks Andy and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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An Introduction to Storytelling for Small Businesses

An Introduction to Storytelling for Small Businesses | Just Story It! Biz Storytelling | Scoop.it
Businesses Need Storytelling “Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what make…
Lianne Picot's insight:

I really like this article about using stories in business. Through examples of brands that have become big, it shows you that the little stories that live in your organization are also important for engagement. I did not know that there was a stapler that cannot leave the 4th floor at Innocent Drinks. But now that I know it, I am inclined to tell others about it like I am telling you right now! While it may not have the construct of a story per se, it is a story that the employees no doubt have fun with and share amongst themselves as well as in their marketing. This vignette says a lot about the company - both about it's branding and about the experience of working there. Not every company has to have the same culture but they do all have their little stories that tell the bigger story about who they are and why the do what they do. And the best bit? You don't have to be a big brand to do this stuff!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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Jeff Domansky's curator insight, December 7, 2015 12:47 AM

Good reminder for small business that stories are always better in connecting with consumers and prospects than just talking about yourself or your product.

Craig Shifrin's curator insight, December 7, 2015 10:21 AM

G

rodrick rajive lal's curator insight, December 8, 2015 2:06 AM

It is all about building a storty telling culture. Tell the story of your success and your failure if you want to connect to a captive audience. I guess brand promotion can get an effective boost through the telling of stories of why they are better than others. The take away is that story-telling needs to be promoted in a big way as an effective way of connecting to people. Don't lecture, don't make a presentation of the successes you've achieved as an entreprenuer of a small scale business, rather tell the story of your success!

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Storytelling for Business Communicators

Storytelling for Business Communicators | Just Story It! Biz Storytelling | Scoop.it
Are You Pitching Like It's 1999? Try This Instead.
Jim Signorelli,Story-Lab's insight:

Cut back on those bullet points.  Use Stories.  Here's a 5-step proven process that will help.


Jim Signorelli is President and Founder of Story-Lab, a company that trains and coaches leaders, sales people and marketers on the use of business storytelling.  

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7 Tips On Emotional Storytelling, Pixar-Style, From The Writer Of “Inside Out” And “The Good Dinosaur”

7 Tips On Emotional Storytelling, Pixar-Style, From The Writer Of “Inside Out” And “The Good Dinosaur” | Just Story It! Biz Storytelling | Scoop.it
Meg LeFauve wrote on both 2015 Pixar movies. Here she talks to Co.Create about developing characters, the power of vulnerability and more.
Dr. Madelyn Blair's insight:

Sometimes, story allows you to discover how to do something as well as what and why. Those of us in business can ignore Hollywood's approach, and then there is an article like this that makes you say, "Wait, there is so much more. This story that looks so simple actually stimulates me to think of completely new thoughts and completely new ideas about how to do something like team building or strategic planning." Okay, you're probably thinking I'm a bit crazy, but I suggest you read this amazing story on emotional storytelling, and then come back and tell me if I'm totally crazy. Meg LeFauve has some great ideas about how to make great stories. In the process, she'll teach you about leadership in business - but only if you let her. This review was written by Madelyn Blair, PhD. Learn more about her at madelynblair.com or follow @madelynblair. 

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Winning with Business Storytelling at ClickZ Live Chicago 2015 - YouTube

Jake Athey of Widen and Kristi Lundgren and Jessica Taylor of GE Transportation present Winning with Business Storytelling at ClickZ Live Chicago 2015. This ...
Jim Signorelli,Story-Lab's insight:

I hate to be critical when someone is really trying their heart out,  but as a curator for this site, I feel an obligation to provide you with the good, the bad and the ugly - as long as there's a lesson to be learned.


Frankly, I felt sorry watching this poor guy stumble through his keynote on "Winning with Business Storytelling in the B2B sector," but he's clearly just starting out.  You needn't watch the whole thing to get his drift(ing).  I could only watch about 5 minutes before creating permanent cringe marks on my face.  But that's not why I'm curating this video.


It's because you should take note of a huge mistake he makes - and one that entirely shreds his credibility.  It's the fact that if storytelling is a powerful engagement tool (among other things) you probably should tell a few stories. Especially at the beginning.    Ya think?   I'm going to hell.  I just know itl.




This article was curated for Just Story It by Jim Signorelli, President and Founder of Story-Lab, an organization that helps leaders, salespeople and marketers tap into the power of storytelling across all aspects of their businesses. 

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What's the Hard ROI On The Value Of Storytelling?

What's the Hard ROI On The Value Of Storytelling? | Just Story It! Biz Storytelling | Scoop.it
Lianne Picot's insight:

Best advice ever! "You need to change your way of thinking from “Here’s what our product can do” to “Here’s what you can do with our product.” And this is where storytelling comes in to support you. Michael Brenner gives some great tips on how to use story AND see the ROI from it too.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 


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Solving the storytelling vs. storybranding dilemma in business

Solving the storytelling vs. storybranding dilemma in business | Just Story It! Biz Storytelling | Scoop.it
The difference between storytelling and storybranding for business
Jim Signorelli,Story-Lab's insight:

Too often companies confuse storytelling with storybranding. Both can be found in the same story tool box, but they are as different as a flat blade and Phillips screwdriver.  No matter what business you're in, it's important to be able to distinguish between the two and know how to take advantage of their different functions.  Both have transformative powers when it comes to leading, selling or motivating audiences.


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Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | Just Story It! Biz Storytelling | Scoop.it
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
Karen Dietz's insight:

What a great post this is, with really good insights about engagement.


We know marketing, branding, and other business storytelling applications are beginning to make the switch into engagement. This post is written from the field of journalism about what engagement looks and feels like -- for example, the need for interdisciplinary skills.


Here are 3 ways to get the most insights from this article: 

  1. Read it through once as is.
  2. Read it through again, and substitute the word "storytelling" for the word "journalism".
  3. Read it through a third time, and substitute the word "marketing" for the word "journalism".


Have fun and let's create more engagement!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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15 Storytelling Techniques Everyone Should Know

15 Storytelling Techniques Everyone Should Know | Just Story It! Biz Storytelling | Scoop.it
Storytelling techniques any marketer can use to tell a brand story.
Karen Dietz's insight:

This is a good post that covers lots of ground. I like that the author, Mydee Lasquite, starts out by emphasizing the need to prepare your story before doing anything else. What does she mean by preparation? Understanding your motivations, along with knowing a lot about your audience.


Lasquite continues with a through list. She's writing for content marketers (aren't we all one of those?) but anyone can benefit from her advice. When she gets to archetypes, however, of the 5 listed only 1 is an archetype. The rest are plot lines/story types. The best resource for using archetypes in marketing/branding is Margaret Mark and Carol Pearson's book "The Outlaw and the Hero: Building Extraordinary Brands Through The Power of Archetypes".


Scroll through the Lasquite's list and pick up some tips in each. Since it's the end of the year, it's a perfect time to read this and start honing/upgrading your stories for 2016.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How Reno's storytelling movement is building community

How Reno's storytelling movement is building community | Just Story It! Biz Storytelling | Scoop.it
Jim Signorelli,Story-Lab's insight:

Outstanding!  This is how one city is using storytelling as a tool to build community.  Reno has started a "Folk and the Lore" storytelling project where people share stories with each other about life in Reno.  Started by one woman, I hope this becomes a strong example for other troubled cities looking for ways to build internal support for their cities.  I'll be watching this one closely.  




This article was curated by Jim Signorelli, President and Founder of Story-Lab,, a company that conducts storytelling for business workshops for leaders, sales people....and maybe even cities some day.

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Ron McIntyre's curator insight, December 11, 2015 12:32 PM

Some great insights.

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Conscious Storytelling For Decreasing Conflict and Violence

Conscious Storytelling For Decreasing Conflict and Violence | Just Story It! Biz Storytelling | Scoop.it
America's transition from a violent, war-like country will only come about if a compelling vision for peace is articulated and communicated widely, and results in a new social movement for peace.
Karen Dietz's insight:

In business we periodically talk about the role of storytellers and the critical role they play in consciously shaping thoughts, attitudes, and beliefs -- mostly as it relates to employee and corporate performance, i.e. culture.


But maybe in the wake of all the recent mass shootings, all of us -- individuals and companies -- need to up our storytelling game and claim our role as shapers around conflict more directly. 


Hence this article by Peter Coleman, Professor of Psychology and Education at Columbia Univ. who wrote this piece for the Huffington Post. He gives us 6 ways any one of us can shape conversations that lead us to a more peaceful workplace and world.


Read the well-written article for all the details -- and the eye-opening stats he shares.


Each of these 6 activities can guide our storytelling:

  1. Stories of tolerance, goodwill, and collaboration
  2. Stories of communities banding together to successfully overcome an obstacle (instead of a lone hero)
  3. Stories of independent folks cooperating together on a project and how it worked so well
  4. Stories of non-warring people/cultures
  5. Stories of symbols and rituals of promoting non-violence
  6. Stories of conflicts that were constructive; stories of how to move conflict from being destructive to constructive


We already have a multitude of stories in each of these 6 buckets. Now, more than ever, we need to tell them, and more widely.


Sadly, Coleman is already receiving hateful comments on his writing. Hate is easy. What is noble, and brings out the best in us as human beings takes work. Saying war is a part of our innate biology that we can't do anything about is a cop out.


For those who think I'm clueless about war, I grew up the daughter of a career Army officer, my dad survived Korea and Vietnam, I've been around generals and senior officers and the military industrial complex all my life, my dad (a tank engineer) had a significant role in creating the Abrams tank (the most successful tank ever), helped redesign the ballistics missile system in Europe in the 1970s, and when we were in Europe we lived with a "red phone" in our house so Dad could get the latest intelligence on terrorist activities. So I'm hardly a stranger to the culture of war. Conflict will always be with us, as will the military. 


Yet each one of us can work to make a difference by consciously choosing stories like those above as an antidote to war. Let's do it. Game on.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Thinking Strategically about Leadership Storytelling: 4 Steps

Thinking Strategically about Leadership Storytelling: 4 Steps | Just Story It! Biz Storytelling | Scoop.it
There is no denying that storytelling is on people’s minds these days, especially in terms of communication skills leaders need to effectively direct, influence and inspire others.
Karen Dietz's insight:

Well, I really like this post because the author Bill Baker, gives us 4 steps for how to craft a story/presentation with the audience as your focus. Yahoo!


Articles of this kind are not that common. We mostly see posts on how to structure a story or presentation. The gold in this article are the suggestions Baker gives us to hone in on the audience first.


Try this out and see the difference it makes in the quality of your interactions with listeners.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Insight Narrator's curator insight, December 10, 2015 5:03 AM

A good article on the importance of beginning with the end in mind and considering 'why' you are telling a story to make your point.  To do this you need to align not just your story to the audience needs - but also to the expected outcome you want to achieve. Not story for story sake.

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Choose The Story You Want To Live

Music video by Michael Franti & Spearhead performing Hey Hey Hey. (P) (C) 2010 Boo Boo Wax under exclusive license to Capitol Records. All rights reserved. U...
Karen Dietz's insight:

It's Friday and time for some fun and renewal over the weekend. To get us started I've curated Michael Franti's video of his "Hey Hey Hey" song to keep us upbeat and happy.


I started my day today doing my regular round of reading, beginning with the news. I could hardly stand it -- bloodshed, violence, trickery, fraud, narcissism, hate, divisiveness, etc. I quickly stopped reading because I was just getting despondent and anxious.


As an deliberate antidote to the news, today I've been singing and dancing in the car between meetings, or at my desk, as a way to stay centered, hopeful, loving, and joyful. Here are some other things to do when the news gets you down:

  1. Give someone a hug
  2. Listen to upbeat music -- that gets you dancing and/or singing, like the video above.
  3. Surround yourself with art -- or go make some :)
  4. Unplug and be in silence for a little while
  5. Spend some time in nature or with animals
  6. Tell jokes/use humor to make you and others laugh
  7. Go for a walk or workout -- move that body! I'm heading to my kettlebell gym on Sunday


Choose the story you want to live:

  • Life is good
  • What we focus on expands, becoming our reality
  • Choose what to feed your mind. Choose wisely.


As the "Hey Hey Hey" song by Michael Franti says:

Don't give up, this song is for you
Hey, hey, hey
No matter how life is today
There's just one thing that I got to say
I won't let another moment slip away

Reminding me that everything is possible
Yeah, reminding me that nothing is impossible
You gotta live for the one that you love you know
You gotta love for the life that you live you know


Live the story you want to live, and have a wonderful weekend!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Patricia Stitson's curator insight, December 5, 2015 5:08 PM

When I lived in NYC I had the pleasure of working with the madly talented Brandon King, owner of Truckstop Media.  He took me along to shoot b-roll one day.  The interviewee?  Mr. Franti...  He answered the hotel door in bare feet and, upon introductions, reached down and gave me the biggest warmest hug.  No one does that, at least no talent I had worked with. It really stuck in my memory... It was just before 911.

 

Some 15 years later, he just keeps bringing that big hearted love.  I have a huge amount of respect for artists who are authentic and genuine through and through.  He certainly is.  I hope I have the opportunity to share that with him one of these days when he comes back to the Belly Up... 

rodrick rajive lal's curator insight, December 8, 2015 2:12 AM

Choose the story you want to live, a song that every one should hear!

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Want to be a better leader? Start listening!

Want to be a better leader? Start listening! | Just Story It! Biz Storytelling | Scoop.it
How listening for stories can help you lead
Lianne Picot's insight:

A little shameless self promotion today! This article seemed to resonate with my connections and community so thought I would share it with you here too. Story listening is a key leadership tool that will help you have a richer understanding of what is happening in your business for your employees and customers. It also increases your confidence and credibility as a leader!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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donhornsby's curator insight, December 3, 2015 9:57 AM

Leaders need to talk less....and listen more.

 

(From the article): Ask: Beyond surveys is this little known ancient technique called ‘asking’. We forget about this ‘old school’ way of finding things out in our world of being very ‘busy’ and relying on technology to communicate for us.  But asking is the best way to find stories AND value the experience of your people at the same time. Ask your customers or employees to tell you a story directly. If you want to use Skype, Facetime or even your blog, go for it. Ask them how your business has made a difference in their lives. Ask them to tell you a story about how you or someone who works for you has helped them. If you are talking to customers, you will have discovered golden information for your marketing team and leadership that demonstrates your impact. If you are talking to your staff, you will find out how well your Managers are doing and how engaged your team is in their work.

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Business storytelling technique – Story journalling

Business storytelling technique – Story journalling | Just Story It! Biz Storytelling | Scoop.it
Many business people think nothing happens to them that’s story-worthy. Nothing could be further from the truth. Find out about story journalling here.
Dr. Madelyn Blair's insight:

Shawn Callahan always offers direct, simple, easy to follow, and powerful techniques for using story in business. Here are some ideas for those of you who complain, "nothing story-worthy ever happens to me." Try it and see if you can still say that with a straight face. This review written by Madelyn Blair PhD. Learn more at madelynblair.com or follow@madelynblair. 

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10 Brands That Listen and Tell Powerful Stories

10 Brands That Listen and Tell Powerful Stories | Just Story It! Biz Storytelling | Scoop.it
“The best way to convert customers into advocates is sharing your brand’s struggles and journey to success (and failure). Here are some powerful brand stories”
Karen Dietz's insight:
Here are 10 companies that use storytelling to create powerful brands. I like all the links given, along with the variety of storytelling that we can see hear. But what do you think of this list? Are the stories identified really stories? Looking forward to your feedback!
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Ron McIntyre's curator insight, December 1, 2015 11:25 AM

Interesting list of companies. My question in most the cases is: Are the stories authentic or manufactured? Do the truly live the stories or merely report them in the press.

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Story Impact: The Most (and Least) Empathetic Companies

Story Impact: The Most (and Least) Empathetic Companies | Just Story It! Biz Storytelling | Scoop.it
Corporate empathy leads to high performance.
Karen Dietz's insight:

Over the years I've curated numerous articles on how storytelling builds empathy, and the necessity for doing so in business and leadership success.


Now we have the results of a recent study documenting the business results of increasing empathy. Yahoo!


Some of the names on the list -- and their ranking -- may surprise you. Like Coca-Cola. Or Nike. Who's at the bottom? Abercrombie & Fitch are next to the bottom. You can see last year's index here:

https://hbr.org/2015/01/corporate-empathy-is-not-an-oxymoron


I really like that the methodology Lady Geek used is explained (somewhat) and I tried to find out more. As far as I can tell, it looks solid -- and extensive. Since HBR is publishing the study, I'm going to rely on them.


What does this study mean to us? Get your stories on and build those empathy skills for bigger bottom line results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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So Cool! Kaleidoscopes Were as Distracting as Smartphones

So Cool! Kaleidoscopes Were as Distracting as Smartphones | Just Story It! Biz Storytelling | Scoop.it
It’s hard to imagine now, but in the years after the kaleidoscope was first invented in 1816, it distracted the public as much as an iPhone. A person...
Karen Dietz's insight:

It's time for some Friday Fun.


I love kaleidoscopes and have had several over the years. Gazing into their every changing patterns is mesmerizing -- and so relaxing!


So imagine my delight at finding this article on the backstory of the kaleidoscope. Who knew that in their day, they had the same effect on humans as cell phones do today?


Have a blast reading this article.


If you want to make your own kaleidoscope (or have fun with the kids), here's an easy way to do it from Disney. It's a 5 minute YouTube video:

https://www.youtube.com/watch?v=FGes6DJUJvY


If you want to see a kaleidoscope in action, check out these short videos:

https://vimeo.com/146673282

https://vimeo.com/146716465


Enjoy the weekend bringing more joy, imagination, and fun into our lives :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Happy Thanksgiving 2015

Many thanks to all my clients, followers, colleagues, friends, and family for an amazing 2015. I couldn't have done it without you :)-- Created using PowToon...
Karen Dietz's insight:

I'm knocking off of work in just a few minutes to head into the kitchen to start working on our Thanksgiving feast tomorrow.


In the US, Nov. 26 is our national day of Thanksgiving, full of gratitudes, family, feasts, and football.


So here is a small token of my thanks to you -- my followers, friends, and colleagues. I've cherished all of our interactions. I'm sure my fellow curators on the site chime in with their appreciations.


Thank you so much for a fabulous year, and many more to come!


Karen Dietz

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Sharing Your Company’s Purpose Using Storytelling

Sharing Your Company’s Purpose Using Storytelling | Just Story It! Biz Storytelling | Scoop.it

"But activating purpose is impossible without storytelling, at both the corporate and individual levels."

Karen Dietz's insight:

Here's what I like about this article -- it's not a formula!!


Instead, the author John Coleman shares some of the personal challenges executives face when starting with storytelling, and the steps to pay attention to when telling the story of your company's purpose.


Even better, Coleman gives us great examples of companies telling their purpose story. These examples show once again that there's more than one way to share a story. So again, it's not about a formula (yay!) but about finding the best way to share a story that works for you.


This won't take you long to read, but it's full of insights. Craft your purpose narrative and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Marco Favero's curator insight, November 25, 2015 9:45 AM

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