Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Storytelling & Your Website...Implementing the CSS of Design Storytelling

Storytelling & Your Website...Implementing the CSS of Design Storytelling | Just Story It! Biz Storytelling | Scoop.it

Don't be intimidated by the techy title -- this article is a really great explaination of how to tell your story(ies) through your website.


This is not an easy task, but the author has broken it down for us so it is easy to understand and grasp.  There are really good insights here and tips.


I hope this article really helps you use your website more effectively, make it stickier, leverage your stories, and connect more strongly with your customers and prospects.

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When You Overdo Storytelling

When You Overdo Storytelling | Just Story It! Biz Storytelling | Scoop.it
What's the worst horror story you can imagine for a presenter giving a marketing presentation? Falling in love with his or her story!


What a great reminder to occassionally cool it with storytelling.


Sometimes we get so in love with sharing our stories we end up killing them.  The audience fades away.  They've heard enough.  They want you to stop.  They feel like they are being held hostage by your storytelling.


So this article reminds us to halt, take a breath, and listen -- to our audience.


That's why one of the first storytelling skills to master is listening -- to the story, to the audience, to the context.


Read the article and follow these 3 tips to make sure you are in balance with your business storytelling.

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Twitter Launches Customer Stories

Twitter Launches Customer Stories | Just Story It! Biz Storytelling | Scoop.it

Twitter just launched a web page containing stories from its customers about how the service has made a difference in people's lives.  What a fabulous idea!


But there is only 1 actual story here.  Can you guess which one?


These are quick and easy to go through. This is a good example of a company with a great idea, and the kernels of some fabulous stories, but the end result is lacking.


What most companies don't realize is that if they are going to solicit stories from customers, they have to help them out by giving a few guidelines.  Otherwise you just get a jumble of stuff and a story if you are lucky.


To help you out, I've written a free quick 3-step guide for Story Gathering which you can download at www.juststoryit.com/howto. From the same page you can also download the free Narrative Forms guide to help you sort out what is a story and what is not.


And let me know in the comments below if you spot the actual story on the Twitter Stories page! If you guess correct, I'll give you a shout out on Twitter and Facebook :)

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Podcasting as Digital Storytelling: Behind the Scenes Look

Podcasting as Digital Storytelling: Behind the Scenes Look | Just Story It! Biz Storytelling | Scoop.it
Check out this article on podcasting as digital storytelling!

 

Oh, yes let us not forget the humble podcast as a very powerful tool for sharing our stories!

 

It is easy in these days of digital media glitz to overlook podcasting as a very effective tool for business storytelling.  This article not only reminds us to use this exceedingly low cost method, it also gives a series of steps/questions to ask for allowing storytelling to occur during the event.

 

While written with a slant for non-profits, ALL businesses can profit from the author's advice.

 

So I agree, do check this article out!

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Greenwich Connect's curator insight, August 12, 2013 7:02 AM

interesting resources for podcasting and digital storytelling

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Marketers, Calculate Your Talk-Listen Ratio - Harvard Business Review

Marketers, Calculate Your Talk-Listen Ratio - Harvard Business Review | Just Story It! Biz Storytelling | Scoop.it

Here's what I love about this article: it actually gives us a measure for our listening activities versus talking.

 

Why is this important? Because the first skill to build in becoming a compelling business storyteller is listening!

 

Storytelling is a pull technology and listening is critical to that dynamic.  Talking is a push technology and will only take you so far.

 

But how much listening do we need to do? Read this great post by Jack Springman to find out.

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Does Your Story Convey Your Leadership [or you]?

Does Your Story Convey Your Leadership [or you]? | Just Story It! Biz Storytelling | Scoop.it

I missed this very short post, but thanks for fellow curator Jan Gordon @janlgordon for bringing this to my attention.

 

The questions below are very similar to the ones I ask when coaching a client on his/her storytelling. So yes these questions are about leadership, and they also are about anyone working with their stories. Here's Jan's review:

 

"I really liked this very short but important piece by Shawn Murphy - It's thought provoking and very valuable for anyone who is in business today.

 

It's absolutely crucial to tell a story, that conveys the essence of your brand message, and connects with your audience.

 

Here are a few questions Shawn asks his readers:

 

**What story do you want your leadership to tell?

 

**What story is told through your actions? 

 

Does your story illustrate what you believe or want?"

 

****As you prepare for this week, think about the story you want to craft through your leadership-in-action.

 

Make it memorable. Leave people touched, moved, and inspired"

 

 


Via janlgordon
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[Not Good Storytelling] 13 Common Web Design Mistakes

[Not Good Storytelling] 13 Common Web Design Mistakes | Just Story It! Biz Storytelling | Scoop.it
The online environment is so full of different websites. Hence, you wouldn’t be noticed if you do not have an outstanding website.

 

Use this checklist to avoid bad storytelling via your website.

 

Think of your website as one big story you are telling about your company.  How it is designed, the colors you use, and the content you share together create a story.

 

We all know that a solid structure, great beginnings & endings, a clear key message, and well placed sensory material (among other elements) create a compelling story.  These same principles apply to creating your website.

 

Having an unclear message, unreadable contents, ambiguous value, complicated navigation, long crowded pages, and too many details are all bad web storytelling.

 

Your website is a meta-story, and it is populated by many additional stories.  Read these 13 points of what to avoid so your website is conveying the best story possible about you and your business.

 

Then make sure your site is populated with compelling stories and you are good to go!

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Eliciting Stories in Organizations: Recent Highlights - A Storied Career

Eliciting Stories in Organizations: Recent Highlights - A Storied Career | Just Story It! Biz Storytelling | Scoop.it

Thank you Kat Hansen for putting together this list of questions from several biz story colleagues for finding stories about your business or non-profit.

 

These are exceedingly helpful for any entreprenuer, business, or non-profit to use when figuring out what stories they need to tell about themselves for marketing, branding, or fundraising activities.

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The Death of Branding and the Scam of Storytelling | BNET

The Death of Branding and the Scam of Storytelling | BNET | Just Story It! Biz Storytelling | Scoop.it
Are you a fan of branding? Or a fan of storytelling? Here’s one person who definitely is not.

 

OUCH!! Harsh truths. See -- it is all about quality work, solid skills, and depth of knowledge.  It is not about storytelling or branding being a fad or the latest cool tool.  

 

This is a cautionary tale.  As the author says, storytelling is important and here to stay when it is done right.  Go for quality and training with your storytelling and you will never be irrelevant. 

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Intel Inside & Storytelling

Intel Inside & Storytelling | Just Story It! Biz Storytelling | Scoop.it

How do you create an experience for customers, build stories, and market your product when no one can see it, touch it, smell it, or hear it?

 

Intel did it! Read how they use experience marketing for their microchips and learn how to apply their insights to your marketing efforts.  This is particularly relevant to any business who is selling their 'invisible' service (consulting, training, etc.)

 

Get your thinking stimulated and start making the invisible visible by following Intel's example.

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Jayme Soulati's comment, October 21, 2011 11:39 AM
Love this and thanks so much for finding me and curating the post! Can't have a better compliment than this, Karen! Am bookmarking you!

Karen Dietz's comment, October 21, 2011 12:49 PM
Thank you so much Jayme! I hope you enjoy the other posts on business storytelling. Have a great weekend!
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9 tips to build brand sociability [Infographic] -- Includes Storytelling

9 tips to build brand sociability [Infographic] -- Includes Storytelling | Just Story It! Biz Storytelling | Scoop.it
If we agree that engaging with brands in social media is a good thing, then how can we do it better?

 

This is a very cool infographic that helps us build more sociability into our online marketing efforts.

 

While the visual does not specifically mention storytelling, in the 9 Drivers of Brand Sociability, 4 are about storytelling or the dynamics of storytelling.

 

This infographic is geared more toward big companies with big marketing/branding departments.  But the points they bring out apply to any size business.

 

So go grab this document, study it, apply their 9 drivers to your specific business, and get better results.

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Brand new narratives « Big Orange Slide

Brand new narratives « Big Orange Slide | Just Story It! Biz Storytelling | Scoop.it
The parallel can be drawn to a compelling brand narrative. A good story is transcendant, no matter what the medium, the time, the place, or the way we engage with it. Which leads to the next question.

 

LOL -- I couldn't resist sharing this pearl of wisdom with you from author Joel Derksen:

 

Brands are for cows. Stories are for people.

 

We need to continue to get smart about marketing our businesses using stories so we can grow and prosper.  Enjoy reading the rest of this article about the real connection between branding and storytelling.  

 

This will eliminate any confusion you may have about 'brand storytelling' and help keep you on the path of sharing your authentic stories to grow your business.

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What Do You Mean To Your Customers? | CMO.com

There’s been a lot written in many corners about the need to tell a compelling “story” about your brand. At its heart, a unique, believable story provides a great way to make a brand more “human” and more relatable to people.

 

Absolutely.  And then the author goes on to make very important points about linking branding and storytelling being all about creating stories for and with your audience. Sounds obvious, right?  But I just finished reading another article and passed it over because it totally missed this very obvious point.  It was an video put together by PR people for the PR industry identifying a brand story and then PUSHING it to audiences using different channels and methods.

 

Ay yi yi -- they totally forgot the audience.  And they totally missed the point that storytelling is a PULL technology.  Stories pull people toward you. The secret to biz storytelling is in the sharing and trading of stories between company and customer who are together in a relationship. It is not about telling and pushing.

 

Which gets us back to this short article because the author gives a great example about how to craft your biz story from the view of the audience, your listeners.  It's a great lesson and I hope you enjoy the article.

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Make it Stick [With Stories] -- Resources | Heath Brothers

Make it Stick [With Stories] -- Resources | Heath Brothers | Just Story It! Biz Storytelling | Scoop.it

Just finished visiting the Heath brother's site and discovered a treasure trove of free resources to download.


Their model will help put your storytelling in context -- and their tips will help you make it even more sticky.


Chip & Dan Heath wrote the book Made To Stick which is all about how to make your ideas 'stick.' One significant technique they talk about is storytelling.


If you want your business ideas/products/services to stick, then take a few lessons from these guys.  Go grab those free resources and while you are at it, watch the video The 100,000 Homes Campaign on their home page.  It's an amazing story and a great example of digital storytelling.

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Why We Should Be Wary Of The Fashion For Business Storytelling

Why We Should Be Wary Of The Fashion For Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
Blog post at HowToWriteBetter : These days everyone in the business communication world seems hooked on “storytelling,” right?

 

What a great post and a cautionary tale for us all.

 

It's easy to jump on the bandwagon of biz storytelling and completely muck it up.  As the author says:

 

"I know I’m a cynical old goat, but to me much of this story telling stuff stinks to high Heaven of boring old case histories – glammed up with a bit of magic, sprinkled with a little fairy dust, and told to inspire customers, stakeholders and whoever else with what basically amounts to 'this is what we achieved way back here for customer X, so we could achieve the same or better for you.' "

 

The way most case histories are crafted and shared by companies are hardly stories and mostly boring. But they could be very compelling stories. Same with customer stories & profiles -- most don't even qualify as stories.

 

I don't agree with the author that your founding story should only be told to stakeholders / employees / stockholders because your customers couldn't care less. My decades of experience say otherwise.  A company’s founding story can have many uses and potential customers do like hearing that kind of a story in the right context.  But you've got to pay attention to make sure your story is right for the context you are in.

 

At the end, the author includes a good story that you may or may not have heard before.  It bears re-telling :)

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Startup Venture Applies Storytelling Techniques to “About Us” Section

Startup Venture Applies Storytelling Techniques to “About Us” Section | Just Story It! Biz Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

Perfect article.  Great read.  Fabulous examples. Easy to implement.  Follow the "Our Story" structure for your "About" page!

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Digital storytelling: A tutorial in 10 easy steps

Digital storytelling: A tutorial in 10 easy steps | Just Story It! Biz Storytelling | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

This is quite a comprehensive article so make sure you bookmark it as an initial reference tool when creating your digital story.

 

The author takes us through each step of the finding, crafting, editing of your story. Then includes how to prepare and execute the technical side of the equation.

 

My only comment on the contents is the section on crafting your story.  The author relies on drafting the story in writing and then eventually creating a storyboard for it.  This process will definitely appeal to some people.  

 

But if you want a shortcut, 1) create an image deck of 3x5 cards first.  On each card write a key word or draw a stick picture of the image you want to convey.  2) Then practice sharing your story orally and watch how the 3x5 cards often shift position.  3) Once you've gotten your oral story 'down' it's a snap to write it as text in a document.  But in the meantime, you already have your storyboard.

 

After you've read this article and still need more info on creating a digital story, visit the Center for Digital Storytelling for additional instructions: http://www.storycenter.org/resources.html 

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Humanize Healthcare [or any biz] with a Lasting Impression

Humanize Healthcare [or any biz] with a Lasting Impression | Just Story It! Biz Storytelling | Scoop.it
One way to personalize your hospital and humanize healthcare is to pick people at your facility, shadow them, then tell their stories.

 

Not sure which stories to tell about your business? Then try this technique: pick one person in your company, or one client/customer, shadow them, and tell their story.  This article shows you how by offering a story and an example of how a healthcare company did just this.

 

It's a great win-win: you have a story, they feel great.

 

Thank you to fellow curator @maxOz for sending me this article!

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10 Common Video Storytelling Mistakes (and how to avoid them)

10 Common Video Storytelling Mistakes (and how to avoid them) | Just Story It! Biz Storytelling | Scoop.it
Five years after Youtube's birth there's probably not a newsroom in the land that isn't trying to do video journalism in some way or another.

I say 'trying' because, as you'll probably have seen...

 

Want to create videos about your company and its customers?  Want to shoot an interview with a colleague or an expert you met at a conference?

 

Then follow these 10 tips about what to avoid and how to create a really good video.  It doesn't need to be complicated or high tech, just pay attention to the basic technical issues listed here, and combine it with good storytelling skills. I'm learning to master this medium -- and you can too!

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Five Ways to Make Your Content Stick

Five Ways to Make Your Content Stick | Just Story It! Biz Storytelling | Scoop.it
Creating compelling content is a theme running through the PRSA 2011 International Conference this year.

 

I like this quick article with its 5 bullet points.  4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable.  There are links to videos to illustrate the author's points, making this article even more valuable.  Enjoy!

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Tom George's comment, October 25, 2011 9:46 PM
Thanks for sharing this today, I put it on http://www.internetbillboards.net hope to get more great curation to share.
Karen Dietz's comment, October 26, 2011 10:06 AM
Thank you Internet Billboards for the sharing! And thank you Hans for the rescoop!
Karen Dietz's comment, October 26, 2011 10:09 AM
Thank you Hans for rescooping the article! Have a great day.
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Make Your Product a Narrative -- #BIF7 | Working Knowledge ®

Make Your Product a Narrative -- #BIF7 | Working Knowledge ® | Just Story It! Biz Storytelling | Scoop.it
The concept of story v. narrative (discussed by John Hagel at the Business Innovation Factory summit #BIF7) can be applied to product innovation: some products are like stories and some are like narratives.

 

This article is great because it gets us thinking in new ways about our products/services and whether they are more like a close-ended story, or an open-ended story. Figuring this out really helps us craft and tell our business stories better.

 

There is an example or two to help us, along with terrific queries near the end of the article that help us answer the open/close-ended question.

 

The language by John Hagel that is used in the article -- story (close-ended) versus narrative (open-ended) -- I don't find useful and think it just muddies the water.  But the rest of the content is so great, I ignore it.

 

Go figure out what kind of product/service you have so you can tell your stories better.

 

Many thanks to Anneliza Humlen @ADHumlen for originally sharing this post!

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5 Storytelling Tips to Create Engaging Content | Vertical Measures

5 Storytelling Tips to Create Engaging Content | Vertical Measures | Just Story It! Biz Storytelling | Scoop.it
In this excerpt from his Internet marketing book, Accelerate!, Arnie Kuenn shows readers how to tell great stories through content marketing.

 

OK -- this article has been making the rounds for several days now and I've resistend adding it here because I didn't think it was saying anything different than  what has been said before.

 

But then again, I hadn't clicked through to Raf Steven's video in bullet point #3 on "Learn What Makes A Good Story."

 

This video is really great --not just for the content but also for how it was put together.  Good lessons for us all there!

 

And the other piece I like from this post is the video at the end of the Poet's Story.  I orally tell this story every time I teach storytelling skills.  The video is excellent -- but don't just rely on that! Learn the story to share orally with others.  I always ask my audience at the end, "Did the beggar have all the right information on his sign? And how was that working for him?"

 

So enjoy this article -- there are some gems here :)

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Hollywood’s Secret Storytelling Sauce | Content Marketing Institute

Hollywood’s Secret Storytelling Sauce | Content Marketing Institute | Just Story It! Biz Storytelling | Scoop.it
Hollywood isn't the only one with a formula for telling great stories. Use this template to help you execute on a story-based content marketing strategy.

 

Ooooh -- I love this quick article!  The author clearly translates the structure of the hero's journey into business & marketing language that we can all relate to.  We quickly grasp how to craft our business stories.

 

Enjoy reading this article and start crafting better biz narratives!

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No Story No Fans

No Story No Fans | Just Story It! Biz Storytelling | Scoop.it

Yeah! Raf Stevens' new book "No Story No Fans" is finally available.

 

I had a chance to review an advanced copy and loved it.  The focus of the book is how to use storytelling to grow your business.  Perfect!

 

This is a next generation book on business storytelling.  We've had fabulous books written on business storytelling over the years.  They set the foundation for biz storytelling, and gave us some tools to help us.  

 

Raf's book gives concrete ways to use stories in marketing, branding, and advertising your business. Combined with Annette Simmon's book "Whoever Tells the Best Story Wins," you've got a powerhouse of help to accelerate your business resuls.

 

Here are just a few things that I like about the "No Story No Fans" book:

 

1) That Raf shared lots of stories, and modeled good storytelling.
2) The concept and language of story trading -- the true power of business storytelling.  I've used the terms 'story sharing' for years, but I like Raf's term better and will start using that.
3) His process for working with story circles -- it is very well articulated and you can use it too.
4) The different types of story applications talked about.
5) And of course, all of the points Raf discusses, explains, illustrats and brinhd home to us about the importance of storytelling, why/how it works, and how we need to shift our thinking/practices about branding, marketing, advertising. 
6) That I got to see my esteemed colleagues and friends in his book: Gregg Morris, Annette Simmons, Steve Denning, Kat Hansen, & Cynthia Kurtz.
7) I also love that Raf used crowd sourcing and the cloud along with the QR codes to create and share his book, plus offer you tools to grab. It's really cool and as you read the book, you'll see what I mean.

 

Good job Raf!  And readers, I encourage you to add this book to your resources.  I don't think you'll be disappointed.

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First Versus Third Person Narrative: Theories on Writing Bios for ...

First Versus Third Person Narrative: Theories on Writing Bios for ... | Just Story It! Biz Storytelling | Scoop.it
First Versus Third Person Narrative: Theories on Writing Bios for Fashion Businesses. by annchingwang on Sep 30, 2011 • 2:54 pm 2 Comments. I study marketing and art equally. So something I've always wondered, as I am trying to infuse ...

 

If you've ever struggled with which voice to use when writing your bio, this article will set you strait.  This is a great article that clearly articulates the different benefits between 1st and 3rd person narrative voice when writing your bio or About page. The author definitely favors using 1st person and tells you why (just forget he's targeting fashion -- the rules apply to all of us).

 

You bio or About page is about you.  It should be in your voice. Read this article to know when and how you should be using 1st person, and gain some ideas about better ways to write your bio.

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Jackie Paulson's comment, November 4, 2011 6:04 AM
I think we all need our own voice and if you write a compelling About page then readers can get to know you better. This is what the readers do want.

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