Thank you Annie Hart for writing this article on this critical component for effective story crafting.
Annie is a colleague of mine and this article explains quite nicely about the role of appreciative feedback in crafting your stories. This is the opposite of critical feedback, which is what we experience 90% of the time.
I so appreciate Annie's post because it reveals part of the process for how to craft your stories successfully.
For me, here's why appreciative feedback is the key to success. 1) Storytelling is an art form -- regardless of its business applications. 2) When you are crafting your story(ies), you are engaging in a creative act. 3) When you are being creative, you need to be in an environment where your creativity can flourish to produce the best product/story possible. 4) Being in an environment of appreciation, your creativity will flourish and your story will be a thousand times better.
Being in an environment of critical feedback means you will protect yourself, modify what you say, hold back, and contain yourself to avoid the pain of being criticized. Your story will be diminished. Guaranteed. Good heavens -- life is hard enough! Do we have to subject our story crafting to a hard, harsh and painful process too? All in the name of making us tough? Yuck. And besides, your story will suck too.
How do I know? Because I did the critical feedback thing (isn't that what you are supposed to do?!) and got OK results. When I experienced the amazing results of using the appreciative feedback process, I've never looked back. It's been 10 years. It works fabulously. Powerful stories emerge. Confidence soars. Results happen quickly.
There are more ins-and-outs to this process than what I can share here. So my point is -- when you want to craft your business stories, make sure you work with someone trained in appreciative feedback. You will get better results in a shorter amount of time, while spending less money.
Thank you to Doug Lipman of Story Dynamics, one of my storytelling teachers, for developing this effective story crafting method for our profession.
Good job Annie. Go read her article to get the full story!