Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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5 Ways Social Media Is Storytelling, Just Like A Book | fb & Business

5 Ways Social Media Is Storytelling, Just Like A Book | fb & Business | Just Story It! Biz Storytelling | Scoop.it
Social media has so many similarities to storytelling. Proper social media marketing may be compared to a book, with it's genre, title, story line and chapters.


Here's another great way to look at social media through the lense of storytelling. The author is delving into what I call 'stratetic storytelling.' In other words -- all the thinking about your stories before doing when launching into crafting your story.


When you ask yourself questions like, "What is the cover of my story?" and "What genre is it?" and "What's the market I'm trying to reach?" makes the stories you craft on target. Then the story will do the work you want it to do (connect with others, grow your business).


As the author states at the end, "Ensure your genre, cover and subjects are inline with the messaging you want to get across and use those stories to build meaningful relationships by delivering value."

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Zeega Enables Communities to Create Interactive Documentaries, New Forms of Storytelling | PBS

Zeega Enables Communities to Create Interactive Documentaries, New Forms of Storytelling | PBS | Just Story It! Biz Storytelling | Scoop.it

We at Zeega want to enable anyone to create interactive documentaries and invent new forms of storytelling. Today is a moment of dramatic media transformation. We see this as an opportunity for journalists, artists and the public to invent new ways to tell and gather stories.


Zeega looks like an application that bears watching. Read about their collaborative story projects and think about how you might be able to use this documentary story tool to create business stories of your customers or stories about your business.  Think of customers and you creating collaborative stories together.  Think of you and your staff creating collaborative stories together about your business.


Hmmmm -- lots of food for thought here.

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Essential organization stories every nonprofit [& business] tells to be successful

Essential organization stories every nonprofit [& business] tells to be successful | Just Story It! Biz Storytelling | Scoop.it

Organization communication has the power to be effective through the use of seven types of stories, all essential to success.

 

What a great list with good explanations for each type of story. Whether you are a nonprofit or a for profit firm, use this list to develop your repertoire of stories to share with others and grow your business.

 

Thank you fellow curator Wilton Blake for finding and sharing this article!


Via Wilton Blake
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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | Just Story It! Biz Storytelling | Scoop.it

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool.  I've already signed up for an invitation and can't wait to get started. 

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


Via janlgordon
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Rowan Norrie's comment, January 13, 2012 11:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 4:07 PM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
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How to Create an Enchanting Pitch - Holy Kaw!

How to Create an Enchanting Pitch - Holy Kaw! | Just Story It! Biz Storytelling | Scoop.it

I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company.


This post is from Guy Kawasaki and it's great. His topic?  How to create an Enchanting Pitch -- in otherwords, how to tell your story to get the contract/client/funds.


In addition to the 11-step structure he gives you, you can also download his PowerPoint deck for you to fill in. He talks about what to add in each slide.


Even if you never have to give a business presentation about your products/services, fill out the slide deck to help you figure out your story.


Guy's tips don't really go into specific storytelling devices you need to use (metaphor, contrast, sensory material, characters). But think of each slide as the place to share a personal story.


What a terrific tool and how-to! Make sure you read the article, grab the file, and start using it.

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How to Become Your Company's Storyteller

How to Become Your Company's Storyteller | Just Story It! Biz Storytelling | Scoop.it
Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers.


This post has great examples of companies who are telling their stories effectively -- including local San Diego business Chuao Chocolatier (one of my favorite chocolates).


Other companies discussed here include erincondren.com and Stauer -- small companies who are making a big impact because of their storytelling.


All businesses in this article either told their personal story in their 'About' and other website pages, or shared the 'history' behind each item they sold.


I had to laugh that the consultant interviewed in the article felt she had to ask nosy, rude and irrelevant questions in order to collect the companies stories.  Obviously she does not know tried and true story evoking techniques.  


There are many other great insights in this article to gather: understanding the 'underdog effect,' emotional connection, and figuring out what your goal is -- so go read it!

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Storytelling Reconsidered - Upstart: Business and Management for ...

Storytelling Reconsidered - Upstart: Business and Management for ... | Just Story It! Biz Storytelling | Scoop.it
There is something crucial you have to deal with when telling a story about your business or personal brand, ... As you may already know, storytelling can be a powerful tool in any marketer's repertoire.


As the author of the post states, "The story you want to tell as a business owner, service provider, etc., doesn’t matter at all unless it intersects with your customers’ individual stories."


Ahhh -- so true! The author Donnie Bryant then goes on to give great how-to tips to stay on track: plot development, eucatastrophe, and it's all about 'them'.


Read this quick post, grab those insights, and keep your eye on the right storytelling ball.

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Stories and Games Part 2: The Emotions of Play

Stories and Games Part 2: The Emotions of Play | Just Story It! Biz Storytelling | Scoop.it

Nonetheless, there is a powerful sense that the fun of a game and the fun of a story are different in some way. What is that distinction?


I love this post because it goes into depth about the nature of play, gaming and story sharing. It's a great romp through the imagination and another facet about why storytelling is so powerful -- whether you are sharing a business story or just sharing a story with friends.


I've long said that storytelling is deep play.  This article explains the how and why of that. The author talks here about the emotions of play he has identified and how that connects to our imagination -- and the imagination of our listeners when we tell a story.


This post is Part 2. Part 1 is about Stories and Games: Art. Can't wait to read that one next!

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Storytelling Devices for Memorable Personal Story Writing

Storytelling Devices for Memorable Personal Story Writing | Just Story It! Biz Storytelling | Scoop.it

Storytellers need to remember these personal writing tips and include them in every single story, whether we’re telling it orally, or writing it to share on our blogs or elsewhere.


The best business stories are our personal stories or the personal stories of customers, staff, and vendors. But how do you write these stories really well in order to make them memorable and share-able?


This author has great tips for doing just that. Here's the advice I love the most: “You’ll need to write something to discover what your story is. Then you’ll have to rewrite it to work out why your story’s important, and rewrite it again to make the story clear to your readers. But put limits on rewrites. Don’t be a perfectionist and do quash your inner critic.” So true!


Read her other tips to write stories for great blog posts and website content!

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Telling Stories. | Clarity and Perspective about Online Marketing

Telling Stories. | Clarity and Perspective about Online Marketing | Just Story It! Biz Storytelling | Scoop.it

"It’s probably too early to select the “catchphrase of 2012,” but as an early front-runner you’d have to go with Storytelling."


I love this article because it's straight talk about biz storytelling. My favorite quote from this article is: "In the world of sales, the idea of Storytelling is often little more than a sophisticated way to say 'pitching.' We go to great lengths improve the way we tell our story." Ugghhh.


But then the author says, " Truth is, the only story customers want to hear is their own."


He then explains more about how businesses need to tell their customers stories and avoid telling the wrong story. It's a great quick read! Enjoy the insights.


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Bring Your Content from Deadly Boring to Emotionally Engaging with One Simple Tip

Bring Your Content from Deadly Boring to Emotionally Engaging with One Simple Tip | Just Story It! Biz Storytelling | Scoop.it

My point? Many companies have no clue what the difference is between good content and boring content. I would go even further. Many organizations are not even aware that their message has lost all connection with their audience. The strange thing with all this is that the solution is so obvious: stories and storytelling.


Love this post by author and colleague Raf Martin on how to create engaging content on the web.


I particularly like the series of questions he asks to help businesses get in touch with the 'engagement quotient' (my term) of your business stories. His insights are spot on.


See, not all business stories are engaging.  They can be if crafted well. Raf's post will set you on the right path.  His questions and tips help us build more engaging and compelling stories.


This is part 1 of 3. Part 2 -- The Gift -- comes next!

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Content Marketing Storytelling: Secrets from the Big Screen | Content Marketing Institute

Content Marketing Storytelling: Secrets from the Big Screen | Content Marketing Institute | Just Story It! Biz Storytelling | Scoop.it

In this video post, Robert Rose, co-author with Joe Pulizzi of 'Managing Content Marketing,' discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating 'heroic' content that speaks to your audience such...


OK -- I like this article and video, and I don't like this article and video.  


Here's what I like:

  1. The video contains a very thorough description, with great examples, of the hero's journey and how that can be applied to creating your company's brand story.
  2. The advice on the video is to not slavishly follow the hero's journey script, but to understand the map and then apply the elements you need to improve your storytelling.
  3. If you watch the video, you will get ideas for how to tell your brand story better.


Here's what I don't like:

  1. The fact no one tells you: Joseph Campbell and Chris Vogler's works (talked about in the video) are based on the work of Vladimir Propp of the Russian School of Folklore in the 1920s who diagramed the pattern of elements continually present only in the folktale (The Morphology of the Folktale, 1928).
  2. Propp only dealt with the folktale, and there are many other different genres of storytelling and storytellings structures that make up our world. 
  3. So there is much more to storytelling than the folktale and the hero's journey. It's great to know this information, just realize it is not the whole enchilada.
  4. The Hollywood model of storytelling will only take you so far.  Hollywood stories are great entertainment, but in business we need to move people to action. Business stories are structured slightly differently at the end -- we add an interpretation, suggestion, call to action to help our audiences take the next steps.
  5. I am bothered by the tone of the entire post and video -- their advice feels contrived and the resulting storytelling feels like it will be fake.


You can take this material and tell wonderful stories.  But here are the kicker questions for 2012:

  1. Are your stories creating connection and conversation with your customers or are they only broadcasts?
  2. Do your customers play a major role in your story or is it all about you?
  3. Do your stories show your products/services helping others?
  4. Is there anything moral going on in your stories?


I ask the last question because are you simply telling stories to sell an image, or are your stories uplifting, enobeling, helping others, and creating win-win-win experiences (win for you, win for your customer, win for the world)?


Let's make 2012 the year where the sharing of our stories does more than sell an image. Let's be think, dream, and do bigger.


Thank you to fellow curator Guiseppe Mauriello for sending me this article.

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Essential Skills for 21st Century Survival: Part 6: Storytelling

Essential Skills for 21st Century Survival: Part 6: Storytelling | Just Story It! Biz Storytelling | Scoop.it

"In today’s polarized and fractured narrative landscape, the winners are those who can get above the noise and weave new mythologies that act as a beacon of light for the path ahead."


THE ORIGINAL LINK IS BROKEN! HERE IS THE NEW ONE: http://emergentbydesign.com/2011/12/10/essential-skills-for-21st-century-survival-part-6-storytelling/

How here's some great food for thought about storytelling, how our cultural landscape is changing, and new stories that are emerging via businesses. The author suggests we've fallen into a myth gap.  As the author says, "People are disillusioned and lacking trust, and a new story infused with simplicity, aesthetics, beauty and grace will go far."


Are your stories big enough? Are they sustainable over time and space? Do your stories touch on the qualities the author lists?


I would love to know what do you think about this article & video and how it might shape your thinking/actions in 2012.....

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The Art + Science of Using Stories to Influence Decisions

Stories. They’ve been around as long as humans have walked the earth. Should you use them in your con­tent? Yes. That’s easy. The hard part?


What a nifty SlideShare presentation. Easy to view and get the points. Enjoy learning how stories influence decision making!

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5 Strategies for Creating Magnetic Online [Storied] Content

5 Strategies for Creating Magnetic Online [Storied] Content | Just Story It! Biz Storytelling | Scoop.it
Brands are content publishers, and the Holy Grail of brand-produced content is magnetic content.


Read this article for 5 strategies that will help you create magnetic stories to share about your business, products, or services.  


The 5 strategies include:

  1. Make it relevant
  2. Connect across time
  3. Extend across media
  4. Inspire people
  5. Draw from the everyday


Each strategies has a video that illustrates the point the author is making.


I think 'Make it relevant' needs some work though. I get the point the author is making with the video that's included, but more could be said here -- like, "make sure your stories help customers find answers to the problem they are trying to solve." Can't get more relevant than that.  Or "have your stories reflect the values, needs and desires of your customers."  You get the idea.


I bet you'll gain several ideas from this article and videos that you'll be applying to your business storytelling. 

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12 Most Transformational Business Insights From The Last 11 Months -- Lists Storytelling!

12 Most Transformational Business Insights From The Last 11 Months -- Lists Storytelling! | Just Story It! Biz Storytelling | Scoop.it
Don F Perkins captures key business insights from the last 11 months.


So cool -- Storytelling ranks #1 and #12! Truly business storytelling is on the radar screen.  Read the rest of the list to get the whole picture and where this may lead in the future.

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Narrative Transport: Worry less about the shoelaces -- Seven Story Learning

Narrative Transport: Worry less about the shoelaces -- Seven Story Learning | Just Story It! Biz Storytelling | Scoop.it
Wait a second, though – have you developed a compelling new branding story with the customer as the hero? As enthusiastic as you may be about the new product features, it may not mean much to a skeptic.


Love love love this article -- about the research and mechanics of narrative transport and how it actually applies to businesses in their marketing and advertising.


Understanding these principles not only makes us smarter about our work, but we have more control (read more success) when we know about, and can apply, these principles to our business storytelling.


The author cites academic research and links to the research article -- but writes in such an engaging (re: storied) way that we completely understand what narrative transport is and what to do about it by the end of the article.


Yahoo!

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Seven things Oprah’s last show can teach us about storytelling

Seven things Oprah’s last show can teach us about storytelling | Just Story It! Biz Storytelling | Scoop.it

Everyone who hasn't been living under a rock knows that Oprah ended her 25-year TV show last week. And it was a master example of storytelling, as onlly Oprah can. So what can we learn from her 'piece de resistance'?


I think it's great how the author Gail Kent breaks down Oprah's last show to illustrate effective business storytelling.  As Oprah delivered her "thank you" and "love letter" to her fans, she incorporated 7 steps that made it successful storytelling.


Learn what these 7 steps are and how to wrap up your storytelling with a 'higher purpose' key message.


You too can be as effective as Oprah in your storytelling!

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Cause Marketing and Fundamental Human Needs by @brianfmartin | Spin Sucks

Cause Marketing and Fundamental Human Needs by @brianfmartin | Spin Sucks | Just Story It! Biz Storytelling | Scoop.it

Cause marketing is now expected from companies and brands. Instead, I propose marketers trace their efforts back to those basic human needs and start trying to meet them.


There are 2 points this article makes that I like:

  1. Make sure the business stories you are telling connect to fundamental human needs
  2. Make sure your business stories, values, and the values of your customers are aligned.


The author also makes the case for adding cause marketing into your efforts.  Read this article to see how KFC didn't connect these dots and got in trouble, and what happened when Yoplait did and won.

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Curation As Story – The Importance Of Human Filters

Curation As Story – The Importance Of Human Filters | Just Story It! Biz Storytelling | Scoop.it

This piece was written by Jeff Turner who has curated a great conversation from members of a tweetchat #tschat today.

 

The article and review below if from fellow curator Jan Gordon and her Content-Curation-Social Media Scoop.it. Thanks Jan for the article and great review! I then read that another fellow curator, Beth Kanter (Social Media & Nonprofits Scoop.it) created the graphic that's used here, but for different blog post of hers.  Ahhh, the social nature of the web!


I hope my readers start thinking about any content they are putting together (website, blog posts, curated topics, etc.) as a larger story that should all be hanging together as a coherent piece.

 

Here's Jan's review:

 

There are many forms of curation, I think this is an excellent real life example of the many ways you can use curation to add value for others.

 

I agree with this, no matter what you're curating, it has to have a story that ties it together:

 

"Curation is a form of storytelling. Curation tools need to support this truth."

 

**Collecting content without qualitative human judgement is aggregation, not curation. The best automation tools alone will never replace the ability of a human being to provide meaningful context.

 

****And the best curation, the curation I subscribe to via email, takes context to the next level. It tells a story.

 

**This post is being written, primarily to serve as an example of what I’m calling “social curation.”

 

**The act of curating a conversation, like the one that took place this morning at #tschat, should be a storytelling act.

 

**every act of curation is a storytelling exercise, whether you use a tool hosted on a third-party site, like Pinterest or Storify, or whether you choose to use tools that allow you to self-host your curation.

 

**In the end, the story is what matters. It’s what has always mattered. Have I told a story, or have I simply collected a bunch of links?"

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full post here: [http://bit.ly/uSxFoL]


Via janlgordon
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Beth Kanter's comment, December 27, 2011 4:49 PM
Just noticed that he used a graphic I created! Small world. Good one for my nonprofit curation list.

I really like that last question -- curation is a storytelling act
janlgordon's comment, December 27, 2011 6:06 PM
Beth Kanter -
I love that graphic:-) -

Yes, he makes alot of sense, simple, but to the point
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15 Copywriting and Content Marketing Blogs that Will Make You More Money | Copyblogger

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Copyblogger | Just Story It! Biz Storytelling | Scoop.it
Whether you're a professional copywriter or a business owner, read these 15 copywriting and content marketing blogs if you want to make your writing more effective and earn more money.


Well now -- here's a different article than what I typically curate. But once you craft your business stories, you've got to imbed them into your blog, website, other marketing content, and write a bunch of content around them. That's where these 15 copywriting blogs can help you!


It's not enough to simply write or tell your business stories.  We all need to get better and smarter and writing not just great stories, but creating compelling copy.


I've check out the blogs on this list and will definitely keep up with several of these. Ben Settle's looks great, as does Harrison Amy Copywriting, Men with Pens, Success Works, and Works That Begin With You.  And The Rant looks like it will provide the occasional much needed kick-in-the-pants!


I hope these blog writers really help you write great material.


Thank you Copyblogger for putting this list together!

...

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HopeMob Charity Website Is the Reddit of Giving--New Twist for Stories & $$

HopeMob Charity Website Is the Reddit of Giving--New Twist for Stories & $$ | Just Story It! Biz Storytelling | Scoop.it

New charity website HopeMob takes a cue from Reddit by letting users vote-up the content [story] they favor. The soon-to-be launched website is the second “social giving” site founded by tech and humanitarian entrepreneur Shaun King. King said he wants HopeMob to be a platform for spotlighting untold stories and getting people help.


Now here's an ingenious use of stories that any for profit or nonprofit org can use: story voting.


This is another unique way of linking crowdsourcing with storytelling.  You receive 23 story points and get to use these to vote on the stories you find the most compelling.  This eventually leads to donations.


Find out what happens next by reading the article.

The only question that remains for me is, are these really going to be stories?


Nevertheless, how can you use this idea?

  1. If you are a nonprofit -- hook up with HopeMob and Shaun King. Or tailor his idea to your own organization's platform and needs.
  2. If you are a for profit -- collect business stories from your community, share them, give your readers story points to use for voting, and offer the winners your products/services for free (just an idea off the top of my head), which generates more stories, goodwill, prospects, and business growth
  3. I'm sure you will have other ideas!


I love human ingenuity and HopeMob is a perfect example.

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Making your content a gift (engaging biz storytelling)

Making your content a gift (engaging biz storytelling) | Just Story It! Biz Storytelling | Scoop.it
How are you doing with going from deadly boring content to emotionally engaging content? Consider making your content like a gift! What do I mean by a “gift” in this context?


Here's part 2 of Raf Steven's blog posts on creating more engaging and compelling stories for your business success.


I love his advice for re-thinking our business stories. It's not about telling and selling, it's about making your content a gift, he says.


He then goes on to give us more tips, and shares with us how he shares his stories after creating them to grow his business.


Thanks for the great thinking Raf! @rafstevens
@quimica_visual

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The Art of [biz] Storytelling

The Art of [biz] Storytelling | Just Story It! Biz Storytelling | Scoop.it
Storytelling: Marketing and advertising have changed irrevocably. Organizations are now telling stories to connect with customers.


I love these stats the author shares: "... consider 80 percent of business decision makers prefer to get company information in a series of articles vs. an advertisement. Sixty percent say company content helps them make better product decisions." Wow!


But she doesn't stop there: "Content = storytelling. That’s it. Simple really." And then, "Storytelling isn’t hard. But it’s not easy either."


So true on both counts! Her advice? Invest in yourself with some storytelling training. Read more of her take on content creation, marketing, and storytelling.


"The reward, in the long run, will be increased content sharing, leading to increased interest, leading to increased sales and customer conversions. And that’s no bedtime fairy tale."


From by @belllindsay at Spinsucks

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4 Steps to Create a Social Listening [+ Story] Strategy

4 Steps to Create a Social Listening [+ Story] Strategy | Just Story It! Biz Storytelling | Scoop.it
Is your business thinking about social analytics?


We know listening is the foundation skill for being able to tell compelling stories (see other articles on listening in this collection).  In this article it is now linked to effective marketing and building effective social media strategies.


I like what the author has to say, "Why? Because listening is an ongoing process that is necessary to keep a strategy fresh and competitive. It enables decision-makers to find and better understand opportunities and stakeholders."


Combine your technical listening (analytics) with your person-to-person listening and you've got a winning combination.  


Listening well (tech & people) not only informs your marketing strategy, it also allows you to know which story(ies) to tell when, creating even stronger connections with your audiences.  


What is your listening strategy for 2012?

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