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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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The Awesome Power of Family in Social Media Storytelling

The Awesome Power of Family in Social Media Storytelling | Just Story It! Biz Storytelling | Scoop.it
In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. And as you site down to whatever celebration you embrace, think about the videos below and what they evoke within you.


I love this article because of the points it makes about social media and your business stories.  For example: "But first, remember that the goal isn’t to be good at social media. The goal is to be good at business because of social media."


And then: "We want to do business with what we know, like, and trust. Social media can be used to increase the degree to which we know, like, and trust companies."


The article then goes on to demonstrate how a delicatessen in Phoenix, AZ has used stories of its founders to create a loyal customer base.  There are 4 videos to view in the article and I'll let you determine if you think they work or not.


But what I do like is the author saying, "The More You Sell, The Less You Sell...What I love about these videos is that they don’t devolve into promotions-based drivel. There’s no coupon. There’s no “35th Anniversary Special”. There’s not even a call-to-action."


As consumers, we are all becoming jaded about marketing, branding and sales.  So keep this in mind as you create your business stories.  The points above and others in this article may be well worth following.

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Dea Elmi's comment, November 26, 2011 11:38 AM
Wow! Awesome just what I needed for some research and presentation I am working on, thank you! :)
Karen Dietz's comment, November 26, 2011 12:37 PM
Glad it came just in time Dea! Let me know how the presentation goes :)
javier gil's curator insight, February 23, 2013 10:10 PM

add your insight...

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Why Your Organization Needs a Good Storyteller

Why Your Organization Needs a Good Storyteller | Just Story It! Biz Storytelling | Scoop.it
Most organizations have forgotten the art of storytelling, which is why their messages aren’t being remembered. Here are three points to consider.


There are good messages in this article for us all to remember -- about why storytelling is important and the impact that it makes.


AND -- this article includes tips for what you'll need to share your stories effectively, along with a few ideas on where to share your stories.


It's an enjoyable read for a Thanksgiving holiday weekend :)

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Brand and Social Storytelling: Back-stories!

Brand and Social Storytelling: Back-stories! | Just Story It! Biz Storytelling | Scoop.it
In a sense, to be respected & admired you don't need history as long as you have a "story" http://t.co/YIVpVJYx #branding #marketing...


Well now, here's a thought: "...maybe instead of thinking about your story differs from the competition, think about how your brand story reflects your effort and how that it turn will inspire the consumer to make an effort and in turn elevate their personal story."


This is quite a unique post because the author spends time on the all powerful back-story and its effect on consumers. She gives great examples of how consumer's backstories of your products create more customers who just got to have what you sell.


The article is geared more toward products but could easily be adapted to services (instead of long lines of customers waiting for your fresh baked bread, think of a long waiting list of customers for your servicesthat you are scheduling into next year).


Grab these insights and start working with these different kinds of backstories!

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If you’re in the business of storytelling,  you need to adapt to a storytelling way of business

If you’re in the business of storytelling,  you need to adapt to a storytelling way of business | Just Story It! Biz Storytelling | Scoop.it

"A lot of agencies have a new way of describing themselves: “We’re brand storytellers.” If your firm considers storytelling to be a core competency, you can’t really deliver on this promise without a very different approach to your internal process and structure."

 

I love this article because it points out what most companies totally miss when they start bringing storytelling into their marketing:  that stories are an organizing principle! 

 

What the heck does that mean? Simply that if you engage in storythinking or storywork, how your company structures its work needs to change. Stories determine how we do things, and we often need to restructure our work to support how we use stories in our business.

 

It's the age-old addage -- if you need to be doing something different, you need new structures in place to be successful.  When vision and structure collide, structure always wins.

 

If you want to engage in business storytelling as an ongoing activity for business growth, read this well-written beautifully succinct article for some 'how to do your work differently' mandates.

 

Thank you fellow curator Gregg Morris @greggvm for sharing this article!


Via Gregg Morris
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The Art of Storytelling and Implications for Advertising

The Art of Storytelling and Implications for Advertising | Just Story It! Biz Storytelling | Scoop.it
If you look back across the history of mankind, storytelling has played a vital role in propagating culture, from community to community, across generations.


I'm a little late in curating this article, but I'm glad I waited because when paired with another recent article in this collection, you'll get a double-whammy of ideas and tips.


Let's start first with this article.  I like how the author lays out the importance of storytelling in advertising. And when he says, "In the strictest sense, a story has a narrative ark, a beginning, middle and end; however in advertising we can be looser in our definition" he's actually talking about using story triggers, i.e. bits of material that trigger a story within us.


He then goes on to point out how the UK company Sainsbury has combined ads with rich content.  Are these actually stories?  I couldn't tell.  But the idea is there: link ads and stories in content modules that flow together!


For additional ideas on how to do this that creates more engagement, go read the next article on "3 Powerful Game Dynamics That Create Brand Superfans." It's a winning combo.

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How to write a good success story: CARP Model

How to write a good success story: CARP Model | Just Story It! Biz Storytelling | Scoop.it
classifieds, how to write a success story, marketing tips, Success, success story, writing a success story...

 

This is a very useful article when crafting your success stories -- either for your business or for your resume.

 

The CARP structure is not the only model and you can download a free worksheet with more ideas and examples from my website: http://www.juststoryit.com/articles?mode=PostView&bmi=750604 

 

Thanks again to Kat Tansey @KatTansey for sharing this article!

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Silvia Toffolon's comment, November 17, 2011 3:22 PM
The link is wrong. The right link is:

http://www.juststoryit.com/articles?mode=PostView&bmi=750604
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2 Big Mistakes...Connecting People Through Storytelling | Doobybrain.com

2 Big Mistakes...Connecting People Through Storytelling | Doobybrain.com | Just Story It! Biz Storytelling | Scoop.it

Well, I have a few things to say about this 2:35 minute video but mostly it is do not do what these folks did!


Yes, there is some good information about business storytelling here.


Yes, the video is entertaining.


Here's what doesn't work:

  1. Too many abstract concepts.  What does 'unified approach' mean? How does storytelling make client's lives easier (when storytelling takes focused work)? Watch the video, you'll see what I'm saying. If storytelling makes the complex simple, their concepts are too complex. I'm left with "Say what??"
  2. Announcing at the end, "We are the only storytelling agency on this tiny blue planet." Oh good grief!! What a lie. All credibility is just shot.  Haven't these folks ever heard of AUTHENTICITY?? Or humbleness?


The lessons here:

  1. Never ever ever get so caught up in your own puffery that you lose all credibility.
  2. Don't use jargon or vague concepts to make yourself sound smart.


So watch the video and tell us what else you like or dislike about it....

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How to Make a Video for Your Organization - Part I

How to Make a Video for Your Organization - Part I | Just Story It! Biz Storytelling | Scoop.it

What a great piece with very practical tips for telling your organization's stories with video.  

This article isn't really about the technology, but how to think about the story before you pick up the camera. Most people just jump in before answering the questions posed by this author.


Don't be fooled by the focus on non-profits in this post -- the insights here apply to all of us.


Once you are finished with this post, click on the link to the author's other article on 6 Tips for Collecting Great Nonprofit Stories. This will give you tips on how to capture stories for your company.

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What McDonald’s Teaches Us About Engagement [& Storytelling]

What McDonald’s Teaches Us About Engagement [& Storytelling] | Just Story It! Biz Storytelling | Scoop.it
A recent McDonald's commercial for coffee got me thinking about how best to engage prospects.


Whether or not you like the McDonalds commercial featured here, you've got to give the author big points for showing us how to re-think our marketing and sales, create better customer engagement, and grow the bottom line.


Her insights also will help create stories that connect with customers.  I really like how the author gives specific steps to take towards the end of the article.


When you are able to craft and tell your stories that engage customers, you'll win.  If you craft business stories just because it's a good idea, you'll lose.


Read this article to know the difference for crafting better marketing materials, and crafting better stories.

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How to Improve Your [Marketing] by Creating Your Own Great Metaphors, Get Famous, Retire Early and Die Filthy Rich*

How to Improve Your [Marketing] by Creating Your Own Great Metaphors, Get Famous, Retire Early and Die Filthy Rich* | Just Story It! Biz Storytelling | Scoop.it

"Crafting great metaphors is one of the most creative ways to add chili powder to your writing [stories] and transform it from a boring bean soup into a four-alarm meal."


Love the title! And the article is great too.


While written for writers, take these gems and run with them.


The author shares with us a simple process for finding metaphors for your stories.  Metaphors are a very powerful element to bring into your storytelling.


But metaphors go beyond storytelling -- they are critically important in website and other promotional copy.


Have fun finding metaphors for your stories and other materials.  Take your time.  Listen for metaphors people are using.  Hunt for metaphors being shared in the world.  Bring the ones you like into your marketing and see how much easier it is for people to connect with you.

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Make it Stick [With Stories] -- Resources | Heath Brothers

Make it Stick [With Stories] -- Resources | Heath Brothers | Just Story It! Biz Storytelling | Scoop.it

Just finished visiting the Heath brother's site and discovered a treasure trove of free resources to download.


Their model will help put your storytelling in context -- and their tips will help you make it even more sticky.


Chip & Dan Heath wrote the book Made To Stick which is all about how to make your ideas 'stick.' One significant technique they talk about is storytelling.


If you want your business ideas/products/services to stick, then take a few lessons from these guys.  Go grab those free resources and while you are at it, watch the video The 100,000 Homes Campaign on their home page.  It's an amazing story and a great example of digital storytelling.

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Why We Should Be Wary Of The Fashion For Business Storytelling

Why We Should Be Wary Of The Fashion For Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
Blog post at HowToWriteBetter : These days everyone in the business communication world seems hooked on “storytelling,” right?

 

What a great post and a cautionary tale for us all.

 

It's easy to jump on the bandwagon of biz storytelling and completely muck it up.  As the author says:

 

"I know I’m a cynical old goat, but to me much of this story telling stuff stinks to high Heaven of boring old case histories – glammed up with a bit of magic, sprinkled with a little fairy dust, and told to inspire customers, stakeholders and whoever else with what basically amounts to 'this is what we achieved way back here for customer X, so we could achieve the same or better for you.' "

 

The way most case histories are crafted and shared by companies are hardly stories and mostly boring. But they could be very compelling stories. Same with customer stories & profiles -- most don't even qualify as stories.

 

I don't agree with the author that your founding story should only be told to stakeholders / employees / stockholders because your customers couldn't care less. My decades of experience say otherwise.  A company’s founding story can have many uses and potential customers do like hearing that kind of a story in the right context.  But you've got to pay attention to make sure your story is right for the context you are in.

 

At the end, the author includes a good story that you may or may not have heard before.  It bears re-telling :)

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Startup Venture Applies Storytelling Techniques to “About Us” Section

Startup Venture Applies Storytelling Techniques to “About Us” Section | Just Story It! Biz Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

Perfect article.  Great read.  Fabulous examples. Easy to implement.  Follow the "Our Story" structure for your "About" page!

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Gratitude As A Business Strategy | Fast Company

Gratitude As A Business Strategy | Fast Company | Just Story It! Biz Storytelling | Scoop.it

"Most of us are fantastic complainers. When someone doesn't meet our expectations, we let them know. The problem is, we tend to take excellence--and thoughtfulness, and kindness, and joyfulness--for granted."


What a FABULOUS article! I love it love it.  As the author asks at the end, "Who do you know who is a masterful "thanker"? Do you have any stories or examples of gratitude as a marketing strategy?"


As soon as I read this I realized what a powerful and overlooked business story topic this is.  I'm adding it into my list of business core stories today so I can work with clients on developing these stories.


As we wind up our Thanksgiving holiday and head into Christmas, gratitude continues as a theme.


I would love to hear how adding gratitude stories into your repertoire is making a difference in your business.

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Moral Persuasion: Telling a Story – or Selling a Story? | The Hubble

Moral Persuasion: Telling a Story – or Selling a Story? | The Hubble | Just Story It! Biz Storytelling | Scoop.it
Moral Persuasion: Telling a Story – or Selling a Story? This blog post originally appeared on StoryFountain.WordPress.com. Richard House is a member of the Hub community and has chosen to republish his content with the ...


The vagaries of using stories in business sometimes escapes us.  But there are very real ethical and moral dilemmas to engaging in business storytelling.


It is always better to be aware of these dilemmas up front so we don't accidentally crash and burn.


I really like this article because it addresses some of these issues head in on a very thoughtful way.  I hope the author's comments/insights will give us all pause, and help us think better about our work, and be greater ethical and moral storytellers as a result.

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The Nest Thermostat: Values, Passion & Emotion -- A Branding Story

The Nest Thermostat: Values, Passion & Emotion -- A Branding Story | Just Story It! Biz Storytelling | Scoop.it
How a simple thermostat reminds us not to forget the core tenets of marketing, branding and connecting with our customers deeply and emotionally.


This blog post is very thorough in explaining how and why a company making thermostats got it right in sharing its values through its storytelling.


The take-aways the author lists are applicable/adaptable to companies of any size.  It may be harder to think about how to use these tips when promoting your service, but I'm certain there's material here you can use.


Let me know your actual take-aways from reading this by commenting below :)

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3 Powerful Game Dynamics That Create Brand Superfans | Fast Company

3 Powerful Game Dynamics That Create Brand Superfans | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Game dynamics can be used for everything from making school less awful to making people less lazy. (Yes, I’m talking to you: Put down the donut and pick up the Nike Plus!


What does this have to do with biz storytelling?  A lot actually.


First, understand that listening to and sharing stories is a form of deep play -- it's fun and enjoyable and completely engaging if done well.


Gaming is also deep play -- it's fun and enjoyable and completely engaging if done well.


Often in business we create our stories, slap them on our website or bring them into our presentations.  Often that is enough to keep the pipeline of prospects flowing.


But in today's competitive marketplace, what can you add to keep your competitive edge, engage customers even more, and generate raving fans?


Adding gaming dynamics to the mix.  Read this article for 3 simple types of gaming dynamics you can add to your storytelling & marketing for a winning mix.  


And read the previous article on linking ads to storytelling for great content.  Reviewing both together should give you a wealth of creative ideas for your marketing next steps.

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Digital Storytelling: What Can Porn and Paula Deen Teach Us ...

Digital Storytelling: What Can Porn and Paula Deen Teach Us ... | Just Story It! Biz Storytelling | Scoop.it
And that's where we find ourselves today. Only now, digital records that oral history. People are telling and re-telling the stories they find most compelling and valuable to them, constantly changing and commenting on them to ...


This is a brilliant title and what are the take-aways from this post?

  1. Move the free-line (offer content for free)
  2. Creating your digital story is not the end, it is the beginning -- the real value in digital storytelling is setting up the interactions around it so you continually engage with your viewers.


There are great examples here plus a good lesson in headline writing :)

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Your Values Through Stories...Corporate Storytelling | Douglas magazine

Your Values Through Stories...Corporate Storytelling | Douglas magazine | Just Story It! Biz Storytelling | Scoop.it

This article has some great examples/tips for crafting and using business stories that convey your key values.


There's only a minor tweak I would make.  The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..."


The sentiments are all correct, but the steps are backward.  Core value statements come out of your stories.  And then when presenting your company, it's story first, then naming your values last.  It goes like this:

"Story

  Story

  Story

And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]"


If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement.  When you share your stories first, you are 'demonstrating' how you embody the values you hold dear.  These are two very different experiences for your audience.


So switch the steps, read the article and grab the examples -- they are well worth it.

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Influence Through Stories -- How-To Video #2

Influence Through Stories -- How-To Video #2 | Just Story It! Biz Storytelling | Scoop.it

Here's the second video in Ty Bennett's series on how to tell compelling business stories.


This time Ty focuses on the structure of an influential story.


Is this good information?  Yes

Did he model good storytelling? Yes


And still my manipulation meter started ringing.  We all want to move people to action with our stories. And we know stories can be used for both good and bad.


Stories do have the potential to be manipulative. I think it was just the way Ty was languaging a few of his thoughts that made me uncomfortable.


What do you think after watching this video?


There is a solution to this: always be authentic with your stories, and walk your talk.  And as Ty says, keep the focus on your customers, not you -- they are the heroes, not you.


Ty shares a very specific structure for compelling storytelling.  It's not the only structure that works. But watch the video and master this format to get you started (you will find video #1 here also).

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Influence Through Stories -- An Excellent How-To Video #1

Influence Through Stories -- An Excellent How-To Video #1 | Just Story It! Biz Storytelling | Scoop.it

This is an excellent 20 minute video by entreprenuer Ty Bennett about how to tell stories that engage, persuade and move people to action.


This is every business person's dream and Ty gives solid advice in this video that you won't get elsewhere.


I've taught business storytelling for over 10 years and even I learned a few great things watching this!


This is the first of 3 videos. May all three give you as much good advice as this first one.

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B2B Social Media Story Telling | Socialnomics

B2B Social Media Story Telling | Socialnomics | Just Story It! Biz Storytelling | Scoop.it
Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong.


This a short but great post on shifting your thinking about social media and the power of storytelling for your business.


What I really like, besides the mindset, is the example of how Cisco is using storytelling so effectively.  It's about connecting with your audience and pulling them in, not pushing your company on them.


This is sophisticated business storytelling at its best -- that we all can do.  


Enjoy the post and the fabulous 5 minute video.

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Omar Kattan's curator insight, March 1, 2014 4:12 AM

A brilliant post about Cisco's approach to b2b storytelling from Tim Washer, social media head for Cisco Systems’ SP Marketing group.  

 

Tim discusses various initiatives that focus not on the brand and its products but on helping spread inspiring industry stories that matter to their target audience.  

 

Watch and enjoy their first video from their "Network Effect" web documentary.

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Storytelling & Your Website...Implementing the CSS of Design Storytelling

Storytelling & Your Website...Implementing the CSS of Design Storytelling | Just Story It! Biz Storytelling | Scoop.it

Don't be intimidated by the techy title -- this article is a really great explaination of how to tell your story(ies) through your website.


This is not an easy task, but the author has broken it down for us so it is easy to understand and grasp.  There are really good insights here and tips.


I hope this article really helps you use your website more effectively, make it stickier, leverage your stories, and connect more strongly with your customers and prospects.

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When You Overdo Storytelling

When You Overdo Storytelling | Just Story It! Biz Storytelling | Scoop.it
What's the worst horror story you can imagine for a presenter giving a marketing presentation? Falling in love with his or her story!


What a great reminder to occassionally cool it with storytelling.


Sometimes we get so in love with sharing our stories we end up killing them.  The audience fades away.  They've heard enough.  They want you to stop.  They feel like they are being held hostage by your storytelling.


So this article reminds us to halt, take a breath, and listen -- to our audience.


That's why one of the first storytelling skills to master is listening -- to the story, to the audience, to the context.


Read the article and follow these 3 tips to make sure you are in balance with your business storytelling.

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Twitter Launches Customer Stories

Twitter Launches Customer Stories | Just Story It! Biz Storytelling | Scoop.it

Twitter just launched a web page containing stories from its customers about how the service has made a difference in people's lives.  What a fabulous idea!


But there is only 1 actual story here.  Can you guess which one?


These are quick and easy to go through. This is a good example of a company with a great idea, and the kernels of some fabulous stories, but the end result is lacking.


What most companies don't realize is that if they are going to solicit stories from customers, they have to help them out by giving a few guidelines.  Otherwise you just get a jumble of stuff and a story if you are lucky.


To help you out, I've written a free quick 3-step guide for Story Gathering which you can download at www.juststoryit.com/howto. From the same page you can also download the free Narrative Forms guide to help you sort out what is a story and what is not.


And let me know in the comments below if you spot the actual story on the Twitter Stories page! If you guess correct, I'll give you a shout out on Twitter and Facebook :)

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