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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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How To Increase Your Conversions With Narrative Web Forms

How To Increase Your Conversions With Narrative Web Forms | Just Story It Biz Storytelling | Scoop.it
Online conversion forms like PayPal’s registration page (right) are invariably formatted exactly like printed forms such as this credit card application (left)—approximately as fun to complete as a hazing ritual, despite having exactly the opposite...


I love love love this article because it points to another new application for using narrative or story elements in your business. Specifically here -- by re-designing the web forms on your site. Or frankly ANY form you ask a customer to fill out. Who knew??!!


The examples here are terrific and so are the tips. It is a very thorough article and one you will get a lot from.


So go read it and start changing those forms!


Link to original article: http://blog.kissmetrics.com/narrative-web-forms/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Ways To Incorporate Storytelling [Elements] In Web Design - The Usabilla Blog

10 Ways To Incorporate Storytelling [Elements] In Web Design - The Usabilla Blog | Just Story It Biz Storytelling | Scoop.it
Sallee design shows how well words and design can work together to tell as story. Design your words effectively to guide your visitors' line of sight and draw them in. Invite them to listen to your story and to enter your site.


I like this concise and easy-to-read article about various storytelling elements you can incorporate into your website for greater connection and impact with customers/prospects.


In addition to words and images, the author mentions mascots and personality. Then there's parallax scrolling and interactivity. These later two might break a small business' budget but they are still good to know about.


Enjoy playing with these ideas and upgrading your website!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Top 5 Articles for Creating Storied 'About' Pages

Top 5 Articles for Creating Storied 'About' Pages | Just Story It Biz Storytelling | Scoop.it

Based on my work with clients and the content I curate on business storytelling, figuring out how to write you 'About Page' effectively is hard to do.


Here's my latest blog post on creating 'About' pages on your website. Here are the top 5 articles I could find on creating storied bios for websites.


With the volume of material I curate, it is sometimes hard to find the best articles on any given topic. So I thought I would make it easy for you when you are wrestling with, or upgrading, your website.


I hope these help you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Ways Customer Stories Help Companies Sell

10 Ways Customer Stories Help Companies Sell | Just Story It Biz Storytelling | Scoop.it
10 Ways Customer Stories Help Companies Sell http://t.co/3JwGufQB via @Savvy_B2B...


Woo hoo! If there was any doubt about the necessity for crafting and promoting your customer's stories, then this quick post will dispell them all.


Customer case study specialist Casey Hibbard shares some research from Gartner about the impact of customer stories on sales, and then lists specifically how customer stories can lead to business growth.


As I'm rebuilding my website, I'm taking Casey's advice -- and hope you do too. 


Oh -- but make sure you are actually writing customer stories to share and not testimonials. Testimonials are critical -- yet they are mostly valuable opinions from customers about their experience with you. That's part of your 'story' but they often are not really stories. 


Soooo -- write mini-stories or storied case-studies about your work with customers to receive the full impact of your customer stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling and Content Strategy

Storytelling and Content Strategy | Just Story It Biz Storytelling | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.


I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.


The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.


Using The Quest story format, you can easily share your customers stories.


Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.


The other blog post links at the end of the article look worthy of exploration also.


So go enjoy this delightful -- and helpful -- piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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2 Key Resources for Crafting and Telling Your Story

2 Key Resources for Crafting and Telling Your Story | Just Story It Biz Storytelling | Scoop.it

THE ORIGINAL LINK IS BROKEN: HERE IS THE NEW ONE: http://www.personalbrandingblog.com/2-key-resources-for-crafting-and-telling-your-story/ 


Want to up your marketing game? Then here are two resources for you recommended by a a great Internet marketer Dan Schawbel.


Both are books that look really intriguing. One is about a visual guide to writing effective website copy, which I think is quite a unique take on how you put together your website text.


The other book is about seven ways to tell the story of your personal brand.


Go read Dan's reviews and see if these books would be helpful to you. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creating A Lasting Impression | Smashing Magazine

Creating A Lasting Impression | Smashing Magazine | Just Story It Biz Storytelling | Scoop.it
We can all agree that the work we do should inform, be appropriate to the client and their audience, and, of course, look good. But there’s a bonus third attribute worth aiming for—creating a lasting impression.


This article is long but a fascinating read -- especially for anyone who is working with stories in an organization and wants to know about creating visual memories.


Storytelling is creating art in the air. That means it is ephemeral and only lives on in the person who heard the story. That means the story we tell has to be compelling in order for it to stick in the minds of our listeners, and be repeated.


This article on faciliating visual memory is provacative on several levels.

  1. First, it talks about what visual memory is and what goes into making them.
  2. Second, it discusses in depth several examples of how companies have created powerful visual memories.
  3. Third, even though this article talks about graphic design, many of the same principles apply to storytelling.
  4. Fourth, if you want to know about how to bring the ephemeral art of storytelling into the built environment or websites or promotional materials as story triggers, this article is rich in examples and insights.


Once you have a compelling story to share, then start thinking about how you can create visual memories to have your stories stick even longer and more powerfully in the minds of your listeners.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Offline Storytelling for Online Scanners -- How to share stories on the Internet

Offline Storytelling for Online Scanners -- How to share stories on the Internet | Just Story It Biz Storytelling | Scoop.it

Are you a headlines person? You know, the kind who reads the first few chapters of business books on Google and then move onto the next? Are you probably going to scan through this post for bolded phrases and numbered lists and then retweet it before really digging into the details?


What an interesting take on sharing stories on the Internet! I just love this new twist, and the ideas shared here for creating content. And with valuable points to take to heart.


The premis of this article is that many people will simply scan the content you create for your blog, website, social media posts, etc. Yet storytelling requires reading, not scanning.


So what's a person to do? Follow the advice here! Make your stories scannable, also. Seems like an oxymoron and there are times when it might not work. But then there will be times when you can follow the advice here and still have your stories be effective.


How do you do that? This author suggests saying the same things lots of times but in different ways, and using visual shortcuts.


Read the article to understand her points and think about what you might want to do.


Then share with me what your next steps are. I'd love to hear them!


Link to original article: 

http://www.bigspaceship.com/2012/07/offline-storytelling-for-online-scanners/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Dealing with Internet fragmentation: The power of storytelling for brands

Dealing with Internet fragmentation: The power of storytelling for brands | Just Story It Biz Storytelling | Scoop.it

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.


Now here's an interesting article! The material that peeked my interest the most dealt with how the Internet creates fragmented stories which leads to businesses losing control over their narrative.


But then the article goes on to suggest that the typical ways companies create their websites does not work anymore in this fragmented environment.


Then the authors offer a link to a free downloadable study that show what companies can do to combat this fragmentation, develop and share their narrative, and succeed in today's Internet world -- with examples!


I checked out the study and it looks really good. I think as I study it I'll get lots of ideas for re-tooling the website which is going under another iteration of improvements.


I bet you will learn a lot too!


Original link: 

http://www.berghindjoseph.com/knowledge-bank/2012/06/exclusive-study-the-power-of-storytelling


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Content as Conversation | Using Stories & Story Elements

Content as Conversation | Using Stories & Story Elements | Just Story It Biz Storytelling | Scoop.it

Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app?


If you read my review and article on this same page ("Forget About Content Management...") about moving away from content management systems to developing audience development systems, then this article explains more about how to do that. Yeah!


I really like the specific examples and concrete steps laid out in this post. It all makes sense to me!


Once again, while never mentioning storytelling per se, the article is all about using stories and story elements to generate conversations and engagement with customers/prospects. Like: converse with personal prounouns, invoke action using verbs, and write visually. Sounds like storytelling to me.


So go grab this article and its tips so you can continue developing audiences and engagement to build business success.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, June 6, 2012 5:26 PM
Thanks Jeff! Have fun today :)
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Story Selling: The Nine-Word One-Minute Interview, Andy Paul's Defining Moment

Story Selling: The Nine-Word One-Minute Interview, Andy Paul's Defining Moment | Just Story It Biz Storytelling | Scoop.it

My first ever interview for a sales job consisted of one question and lasted less than a minute. How I answered that question, and what followed, was one of the defining moments in my sales career. It just happened to occur before that career had even begun.


Now here is a great example of effective storytelling and story selling by sales professional Andy Paul in several ways:

  1. It is a terrific story that is the entire blog post (conveys messages through the story; does not contain lots of information with a little story sandwiched in between).
  2. The story conveys principles on multiple levels (personal values, sales values, corporate values)
  3. The story demonstrates/shows the value of integrity -- Andy doesn't talk about it, he brings us into his experience.
  4. The story contains all the elements of a compelling story (setting, problem,  drama/tension/conflict, resolution), including a key message at the end.
  5. It is easy to read (language, layout, length).


LOL -- Andy's a client -- can you tell?!


And I love that the story is about sales, but is not trying to sell you anything. Yet after reading the story, I bet most people would be very interested in purchasing and reading Andy's book.


You too can do this in your blogging and on your website. The more stories you can tell following the points above, the more trust (and sales) you will gain.


Thanks for sharing one of your stories Andy!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Websites Are A Story: Telling stories with your designs

Websites Are A Story: Telling stories with your designs | Just Story It Biz Storytelling | Scoop.it
Websites are incredibly versatile as a medium, to be used to display information and other content, and if well designed they can do this in an enjoyable way...


I really like this article because it approaches websites as a total narrative which all starts in its design. Notice I did not say text!


Yep -- design comes first and that is where the narrative for your business starts.  Ultimately your website needs to move the viewer along a story arc that leads them to take some action -- like buy your product/service.


Treating your web pages as discrete pages is not creating an overall narrative. Sure -- the content of each page needs to be crafted as a story. But all the pages need to link together to create a narrative. This is more than just page linking in technical terms.


So read this article for the insights about designing your entire website as a narrative. The author has great ideas and tips, along with examples. 


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Brand Storytelling: How Crop Ventures Got My Attention

Brand Storytelling: How Crop Ventures Got My Attention | Just Story It Biz Storytelling | Scoop.it
Brand storytelling as part of your website and content marketing efforts can make the difference between success and failure. See why Crop Ventures got me.


Love this example of a well-crafted website that shares the companies stories, and I like this review about how/why it works.


Follow the tips given at the end of this article and get working on storifying your website for greater impact!

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Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design

Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design | Just Story It Biz Storytelling | Scoop.it
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.


Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.


Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.


Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.


This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.

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Rowan Norrie's comment, April 19, 2012 3:06 AM
What a great article, Karen! Thanks for sharing.
Karen Dietz's comment, April 19, 2012 12:40 PM
Many thanks Hans!
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14 Fantastic Scrolling Websites That Tell a Story

14 Fantastic Scrolling Websites That Tell a Story | Just Story It Biz Storytelling | Scoop.it
In the past year or so there has been a trend in web design towards the use of scrolling, which can help to engage visitors and provides a feeling of movement and animation.


Hah -- don't believe the title! What an amazing opportunity (scrolling websites) and what terrible storytelling. Because there was none.  OK -- there was a little. 


The site on Fracking site tells a story. The Bagigia and Apologie sites sort of do, but fall short.


Several other sites are totally slimy because once you get on them, you can't press the back-button to leave. That annoys me to no end!


So where does this leave us?  Please -- don't do what these companies did! If you are going to use a scrolling website, you have a HUGE opportunity to actually share your story using this very cool technique.  


You can share stories about how you got started, what happens with your customers, the future you are creating in the world, and back stories of your staff/product creation process.


Don't bore us with product features like these websites do! Haven't we learned that lesson yet???


Imagine how much money they spent, and wasted! You can do waaaaaayyyyy better than these folks.

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Your "About Me" Page will Seal the Deal | Blogging Tips

Your "About Me" Page will Seal the Deal | Blogging Tips | Just Story It Biz Storytelling | Scoop.it

There is one page on my blog that has literally driven me nuts because I could not get it right.

No matter how many times I did it, it still gave me nightmares. I don’t even remember what I was putting on there in the initial days.


THE ORIGINAL LINK IS BROKEN! HERE IS THE CORRECT ONE: http://www.reviewzntips.com/about-page-tips/

What another great post about "About Pages" to help us crack this tough nut. This article is specifically slanted to bloggers who either remain anonymous or go on and on about their accomplishments. Both ends of this extreme are not good.


Most "About Pages" are deficient -- either boring, too thin (not enough meaty material), or drone on and on.


Every single one of my clients struggles with this -- it's normal. It's hard to talk about yourself and know if you are hitting that sweet spot in sharing with people who you are.


The author here has giving us a 5 point structure to follow that will definitely help create engaging "About Pages."  


The only missing piece I would add, is make sure you include lots of sensory imagery and an occasional metaphor in your bio. That will really make what you write come to life.


And then read the comments to the blog post -- they are great with more good information/ideas.

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Bones to Pick with 'About' Pages -- Storied or Not -- and an Example of a Good One - A Storied Career

Bones to Pick with 'About' Pages -- Storied or Not -- and an Example of a Good One - A Storied Career | Just Story It Biz Storytelling | Scoop.it

I had two occasions in the last couple of months to see the “About” pages of many Web sites and blogs. In the first, I had a few dozen story practitioners that I wanted to invite to participate in my Q&A series. In the second, I visited many sites and blogs to glean a short description of each so I could list them on my inside pages.

Both activities had maddening elements.


Topics I curate sometimes come in waves. It seems the current wave is "About" pages on websites. I've added several articles to the collection recently about how to craft them well using your stories.


And here is another one. But it is slightly different (and why I curated it). Colleague and fellow curator Kathy Hansen wrote this piece today about the lack of "About" pages on blogs -- and how frustrating it is.


She goes on to give examples of a blog with a great "About" page, and those that don't.


Take her advice -- make sure you have a well crafted "About" page on your blog, on your website, and in your other promo material. 

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Are You Making These 7 Mistakes with Your About Page? | Copyblogger

Are You Making These 7 Mistakes with Your About Page? | Copyblogger | Just Story It Biz Storytelling | Scoop.it

About Pages really aren't that complicated. So why are most of them so horrible? Quick ... read this, then go fix yours... A great idea, maybe I should do it! [note MG]

 

Does thinking about it make you stumble and sweat?

 

Have you put it off, because you’re worried it will suck?

 

You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page.

 

If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.

 

But just because they’re simple doesn’t mean people don’t screw them up.

 

There are certain mistakes that I see again and again, on sites that deserve better. These mistakes are easy to fix and they’re pushing away the people you want to bring closer: your wonderful website readers.

 

Read more: http://www.copyblogger.com/how-to-write-an-about-page/

 

Thank you fellow curator Martin Geysler for finding and sharing this post and writing the review above!


Via Martin Gysler
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Storytelling: the Art of Web Development

Storytelling: the Art of Web Development | Just Story It Biz Storytelling | Scoop.it

In the end, a successful website has a narrative. We can tell something about who the users are that the site is targeting. We can understand what those users can gain by having an experience in the product. The navigation, tools, tone, and environment should support the user and their quest.


While short on specifics or examples, this article is still a good reminder that business websites need an overarching narrative and stories embedded within.


I do like how the author discusses creating customer scenarios so you can craft the website narrative with confidence.  When the author says, "Defining these story arches...." I'm not sure if he means 'story arcs' or 'story archetypes' but both are important.


Since I am once again embarking on re-doing my website (ay yi yi), I'm going to be designing it using all the tools available to me: stories & storytelling, overal narrative, scenarios, and archetypes. But this will take awhile so don't expect anything overnight :)

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Your "About Us" Page: How to Make Your Story Part of Your Offering

Your "About Us" Page: How to Make Your Story Part of Your Offering | Just Story It Biz Storytelling | Scoop.it

What Does Your "About Us" Page Say about You? You may not have such a dramatic story or work in such an evocative location, but you have a story. The key to finding it is asking story (i.e., qualitative rather than quantitative) questions.


What a great article that thoroughly discusses storifying your 'About' page -- whether in print or on your website


The author gives examples and also 4 lessons to help you craft your 'About Me' or 'About Us' story. The end of the article then asks a series of very specific quetions to help you find your story.


Wonderful! Go grab this article and start rewriting your bio/about page so readers and prospects can immediate connect with you in powerful ways.


Thank you fellow curator Kathy Hansen for originally scooping this article!


Via Kathy Hansen
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Karen Dietz's comment, February 16, 2012 2:19 PM
Love this! Thanks for scooping it Kat!
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Aristotle's Storytelling Framework for the Web | Fabrique

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.

 

[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.

 

THE ORIGINAL LINK IS BROKEN! HERE IS THE NEW LINK: http://www.slideshare.net/jeroenvangeel/aristotles-storytelling-framework-for-the-web-24466074

Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements.  Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.

 

View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!


Via Kim Zinke (aka Gimli Goose)
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Paul P Roberts's curator insight, October 11, 2013 6:30 PM

Been talking with lots of people about storytelling and how this pervades our lives and should more and more be part of market research. Interesting presentation highlighting Aristotle's story structures and how this has pervaded web design.  For those new to the theory  it is widely accepted that humans are conditioned to learn and engage throught the recognition in patterns in stories, how many times have you watched a film a sensed how the film will end. 

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What's Your Website Story Score? ComMetrics TriageHazard Score

What's Your Website Story Score? ComMetrics TriageHazard Score | Just Story It Biz Storytelling | Scoop.it
Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping  readers longer.


Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites.


This is tough work but I think Urs is on to something here.  While we don't have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals.


I look forward to hearing more about Urs' work as he continues to work on these algorithms and shares his results with us.

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Storytelling & Your Website...Implementing the CSS of Design Storytelling

Storytelling & Your Website...Implementing the CSS of Design Storytelling | Just Story It Biz Storytelling | Scoop.it

Don't be intimidated by the techy title -- this article is a really great explaination of how to tell your story(ies) through your website.


This is not an easy task, but the author has broken it down for us so it is easy to understand and grasp.  There are really good insights here and tips.


I hope this article really helps you use your website more effectively, make it stickier, leverage your stories, and connect more strongly with your customers and prospects.

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Startup Venture Applies Storytelling Techniques to “About Us” Section

Startup Venture Applies Storytelling Techniques to “About Us” Section | Just Story It Biz Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

Perfect article.  Great read.  Fabulous examples. Easy to implement.  Follow the "Our Story" structure for your "About" page!

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[Not Good Storytelling] 13 Common Web Design Mistakes

[Not Good Storytelling] 13 Common Web Design Mistakes | Just Story It Biz Storytelling | Scoop.it
The online environment is so full of different websites. Hence, you wouldn’t be noticed if you do not have an outstanding website.

 

Use this checklist to avoid bad storytelling via your website.

 

Think of your website as one big story you are telling about your company.  How it is designed, the colors you use, and the content you share together create a story.

 

We all know that a solid structure, great beginnings & endings, a clear key message, and well placed sensory material (among other elements) create a compelling story.  These same principles apply to creating your website.

 

Having an unclear message, unreadable contents, ambiguous value, complicated navigation, long crowded pages, and too many details are all bad web storytelling.

 

Your website is a meta-story, and it is populated by many additional stories.  Read these 13 points of what to avoid so your website is conveying the best story possible about you and your business.

 

Then make sure your site is populated with compelling stories and you are good to go!

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!