Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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6 Inspiring Comback Stories: Converse, Old Spice + More

6 Inspiring Comback Stories: Converse, Old Spice + More | Just Story It! Biz Storytelling | Scoop.it

Check out 6 inspiring stories about brands that made successful comebacks after nearly burning out.

Karen Dietz's insight:

It's Friday and time for some fun. I ran across this article today on 6 companies with inspiring comeback stories. Perfect for weekend reading!

 

It just goes to show that we all have setbacks, and it's possible to overcome the odds. Enjoy and go get 'em!

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Getting Conversions: The Science of Storytelling & Memory

Getting Conversions: The Science of Storytelling & Memory | Just Story It! Biz Storytelling | Scoop.it
Have you ever heard of the “significant objects” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they
Karen Dietz's insight:

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Os Ishmael's curator insight, March 18, 2016 7:35 PM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

massimo facchinetti's curator insight, March 19, 2016 2:56 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.


 


 


 


Now here is an article that explains how they got me there.


 


 


 


It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!


 


 


 


The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.


 


 


 


Happy reading, and then using this material to convert sales, whether on your website or elsewhere.


 


 


 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Ricard Lloria's curator insight, March 19, 2016 10:08 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling

Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling | Just Story It! Biz Storytelling | Scoop.it
Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.  During a South by Southwest Interactive keynote moderated by Nathan Thornburgh, chief editor and publisher at Roads & Kingdoms, Bourdain talked about why he's increasingly in
Karen Dietz's insight:

Hot off the presses from SXSW, Anthony Bourdain talks about the endurance and popularity of long form storytelling. Once again, long form storytelling and its advantages are making the news.

 

Bourdain talks about why he's increasingly interested in finding new ways to tell travel stories through interactive channels, and what viewers are really craving, especially with travel stories.

 

But his points apply to any business, really. Do the deep dive -- tell deeper, longer stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Melanie Hundley's curator insight, March 17, 2016 1:55 PM

Hot off the presses from SXSW, Anthony Bourdain talks about the endurance and popularity of long form storytelling. Once again, long form storytelling and its advantages are making the news.

 

Bourdain talks about why he's increasingly interested in finding new ways to tell travel stories through interactive channels, and what viewers are really craving, especially with travel stories.

 

But his points apply to any business, really. Do the deep dive -- tell deeper, longer stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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New Project Swaps Google Ads w/ Short Stories

New Project Swaps Google Ads w/ Short Stories | Just Story It! Biz Storytelling | Scoop.it
Matchbook is calling for authors to submit 70-character stories to subvert those hyper-personalized ads in your search sidebar.
Karen Dietz's insight:

Ah -- here's a new development in business storytelling that gives us a glimpse of what the future holds for us!


Matchbook is looking to subvert ads that show up in the Google sidebar by replacing those with stories that act as ads. Wow -- so interesting.


Better yet -- you can submit your story (70 words max) with a chance of getting published. And receive $10 if it is. Check out their website for the rules: http://www.matchbooklitmag.com/guidelines.html


Sounds like fun. Now this will test your skills, too, because the story is so short. But I bet you can do it!


If you come up with one, share it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Latest Research: 5 Data-Based Storytelling Trends

Latest Research: 5 Data-Based Storytelling Trends | Just Story It! Biz Storytelling | Scoop.it

Brand Management - Get the scoop on what makes for compelling brand stories, and check out new data on referrals, social media, and sponsored content.

Karen Dietz's insight:
  • Got issues/questions with data storytelling? 
  • Not sure why to do it?
  • Afraid of revealing too much info?
  • Confused about how to do it?


Then this post is for you. Written by Ioana Pelehatai  for MarketingProfs, the author tackles the resistance to data storytelling, what the research tells us about the effectiveness of data storytelling, and the sweet spot between data and emotion.


She repeatedly says throughout the post how most people/marketers/companies are ineffective in their efforts to merge data with storytelling. I agree wholeheartedly. 


I disagree when Pelehatai suggests getting help from sociologists or trained statisticians. Hello......how about getting help from trained business storytellers??!! 


In my book written with Lori Silverman, Business Storytelling For Dummies ,we devote an entire chapter on how to do data storytelling well (Chapter 8). Plus I've curated several great articles on how to improve data storytelling skills.


Dig in here for the latest research and Pelehatai's take on data storytelling. Let's beef up our skills and get better at this in 2016!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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5 Storytelling Techniques For Business Liftoff

5 Storytelling Techniques For Business Liftoff | Just Story It! Biz Storytelling | Scoop.it
Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider READ MORE...
Karen Dietz's insight:

Colleague Lou Hoffman, who specializes in the PR and corporate communications world, has written a great post about the actual practice of using storytelling in the real world.


Hoffman puts the frequency of telling actual stories in business communications at only about 10% -- and he suggests that number is high. That's why he and his company use the framework of storytelling techniques in corporate communications so storytelling can be applied in a more meaningful way in business.


Makes sense to me. And it probably will to you, too. This a great way to put all the storytelling hype into perspective, and Hoffman offers concrete examples of how 5 techniques can assist your business. 


Have a great week and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Story Impact: The Most (and Least) Empathetic Companies

Story Impact: The Most (and Least) Empathetic Companies | Just Story It! Biz Storytelling | Scoop.it
Corporate empathy leads to high performance.
Karen Dietz's insight:

Over the years I've curated numerous articles on how storytelling builds empathy, and the necessity for doing so in business and leadership success.


Now we have the results of a recent study documenting the business results of increasing empathy. Yahoo!


Some of the names on the list -- and their ranking -- may surprise you. Like Coca-Cola. Or Nike. Who's at the bottom? Abercrombie & Fitch are next to the bottom. You can see last year's index here:

https://hbr.org/2015/01/corporate-empathy-is-not-an-oxymoron


I really like that the methodology Lady Geek used is explained (somewhat) and I tried to find out more. As far as I can tell, it looks solid -- and extensive. Since HBR is publishing the study, I'm going to rely on them.


What does this study mean to us? Get your stories on and build those empathy skills for bigger bottom line results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Business Storytelling Strategy: What Does It Look Like?

Business Storytelling Strategy: What Does  It Look Like? | Just Story It! Biz Storytelling | Scoop.it
The 2015 Content Marketing Institute Survey clearly highlights the pain of not having a documented strategy to deliver e…
Karen Dietz's insight:

OK, I must be brain dead today because I read this brief article and just don't get it.


Can someone explain it to me? Does it have any value?


Instead of just ignoring this post, I decided to curate it because it's making the rounds and people have recommended I read it.


So I've read it several times and I just can't get my head wrapped around the language being used. Is this even valuable? If it is, I don't want to miss offering it to you. I just can't tell.


Is the author basically saying don't tell internal stories, but share external stories? Help me out here!


Let me know what I'm missing and once I understand the value, I'll rewrite the review.


Thanks for helping me get over my brain fog today :)


Karen

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Do Storytelling: Content Is Crap via @Curagami & @Digitaltonto

Do Storytelling: Content Is Crap via @Curagami & @Digitaltonto | Just Story It! Biz Storytelling | Scoop.it

Saturday Riff: Content Is Crap
Content Is Crap shares our thoughts (in blue) on Greg Satell's HBR article. Greg's post is one of the most important content marketing posts we've read. 


http://www.curagami.com/content-is-crap-riff/?v=7516fd43adaa


Via Martin (Marty) Smith
Karen Dietz's insight:

OK -- here's an article to definitely pay attention to.


Fellow curator and top notch marketer Marty Smith shares his thoughts on the original HBR article "Content Is Crap" that came out Oct. 30: https://hbr.org/2015/10/content-is-crap-and-other-rules-for-marketers


Marty adds his own comments to the original article so you get twice the insights. Yay!


What do I think about both pieces? They are right on. What both posts point out is how the mindset of marketing needs to change to create more engagement and to capitalize on relationships. The steps are laid out for is here. Taking these steps will lead you to a new understanding of storytelling.


As Marty points out, the cure for mediocre content is better storytelling. We need to upgrade to Storytelling 3.0.


So how do you upgrade your business storytelling? Through workshops and practice. BTW -- I still take storytelling workshops with top people in the country! It's an ongoing craft, not a 4 hour class or a how-to book (sorry folks).


Marty's article is important to read. Go dig into it now. Thanks Marty!

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Beau Lotto On Perception + Storytelling: How We Experience the Meaning We Create

2015 Future of StoryTelling Summit Speaker: Beau Lotto Neuroscientist & Founder, Lottolab Apply to attend: www.fost.org Beau Lotto’s research into…
Karen Dietz's insight:

What a great 4.24 minute video! Here neuroscientist Beau Lotto from the UK talks about human perception, how our perception is linked to storytelling, and how we create meaning for ourselves and others.


He also talks about social media and what that means for storytelling. Lotto shares what to do next -- how to think about storytelling and what steps to take to ensure a better future.


Anyone in business can benefit from Lotto's work -- whether you are a leader, trainer, or marketer. This video is good stuff to know about, think about, and do something about.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Insight Narrator's curator insight, October 7, 2015 5:05 AM

This video highlights the challenges we have in trying to tell stories with data and the importance of turning passive, uni dimensional information that can appear purely conceptual, into a tangible story that relates to the physical world that we experience.  That is why metaphors work so well in data storytelling - they help us relate to something that is already real in our minds.

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Your Future Story: The Single Most Important Question To Ask Employees

Your Future Story: The Single Most Important Question To Ask Employees | Just Story It! Biz Storytelling | Scoop.it

If you’re spending a great deal of energy and hand wringing over how well your company is regarded in the marketplace, you’re not alone.  It's a well-accepted fact that as the brand affinity needle drops or stagnates, companies are forced to ride down the slippery slope of lost market share, declining profit margins and damaged stakeholder enthusiasm.

Karen Dietz's insight:

Here's the direct link: https://www.linkedin.com/pulse/single-most-important-question-you-should-ask-every-jim-signorelli


Colleague and fellow curator Jim Signorelli, author of Story Branding, has written a great piece here about when an organization's story stops working and what to do about it.


He offers a question that you can ask every employee that tests how effective your 'story' is, and the consequences depending on the answer.


Depending on your results, Jim then offers the new kind of story your organization needs. Brilliant! 


Enjoy this quick piece and the question you should be asking yourself, too.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  @kdietz

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Defining Empathy: How Neuroscientist Michael Grybko Does It

Defining Empathy: How Neuroscientist Michael Grybko Does It | Just Story It! Biz Storytelling | Scoop.it
Have you ever wondered why great writing creates an emotional response in readers? The Writer Files host Kelton Reid picks the brain of a neuroscientist ...
Karen Dietz's insight:

I'm in Ohio today working on facilitating a 2-day women's leadership retreat so I wasn't able to preview this podcast for you. But it looks very promising!


In this show, research scientist Michael Grybko of the Dept. of Psychology at Univ. of Washington, spends time defining empathy for us, along with talking about:

  1. How to resist the dark side of empathy
  2. The difference between good storytelling and great storytelling
  3. How marketers tap into well-worn paths in our brains

...to  name just a few topics.


Enjoy digging into this one. I'm looking forward to listening to it myself when I'm traveling home on the plane :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Latest: Storymakers -- Ways Brands are Battling Storytelling

Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coc…
Karen Dietz's insight:

Oh boy -- I like part of this SlideShare, and don't like other parts of it. Basically this is about how storytelling is maturing in the branding field.


Here's what I like: brands are finally getting beyond the "telling" part of working with stories, realizing there's gold in listening to/capturing/promoting the stories customers are sharing back with you.


There's also a nice definition of Storymaking. which is facilitating and tapping into the stories people are creating and sharing with each other. I guess they are "making" stories together.


Next the author, Dan Berkowitz, shares a chart of Storytelling versus Storymaking that seems OK -- these dynamics of storytelling have long been recognized. I quibble with juxtaposing Storytelling as "Approved" to Storymaking as "Authentic", however.


He then lists the action steps to get to storymaking, which seem reasonable for branding and advertising folks to take. Ads and social media examples are included. But outside of this field, all of these steps might not apply or work.


I kind of laugh though -- because we are still dealing with polarities of decentralized, unpredictable, fan-inspired storytelling and the desire for corp. control bleeding through here. There's a big difference between being deliberate and being in control, however.


Here's what I don't like -- the title of this SlideShare. The revenge of the storymakers?? Really??!!  Or "backtracking on storytelling"? How absurd. But LOL -- it got our attention :)


Bottom line: I'm happy to see advertising and branding folks finally waking up to the power of story dynamics. Some refinements need to be made, though.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creating WOW! Experiences That Generate Stories

Creating WOW! Experiences That Generate Stories | Just Story It! Biz Storytelling | Scoop.it
The little girl was horrified when she realized the implications of what just happened.

She had just lost her tooth by the pool on vacation.
Karen Dietz's insight:

This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.

 

Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.

 

It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.

 

What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.

 

You can do this too. Thanks for the example David!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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John van den Brink's curator insight, March 24, 2016 3:14 PM

This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.

 

Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.

 

It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.

 

What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.

 

You can do this too. Thanks for the example David!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Ricard Lloria's curator insight, March 25, 2016 5:41 AM

This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.

 

Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.

 

It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.

 

What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.

 

You can do this too. Thanks for the example David!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Patagonia: What's Been Learned From Mixing Storytelling + Activism

Patagonia: What's Been Learned From Mixing Storytelling + Activism | Just Story It! Biz Storytelling | Scoop.it
Campaigns and Advocacy Director Hans Cole talks about the new doc Jumbo Wild, how the New Localism strategy is evolving, and more.
Karen Dietz's insight:

Here's a fascinating article on specific storytelling strategies Patagonia has been using in its marketing and activism that is really paying off.

 

They are focusing on strategies like "New Localism" and internal nimbleness. And really leveraging the stories of their Ambassadors (i.e., not company stories).

 

This is great stuff and they are really on a roll. There are lessons here for all of us. What insights from the article can you adopt for your business to accelerate your success?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Telling Prospects You're Great Without Sounding Like Donald Trump: 4 Storytelling Ways

Telling Prospects You're Great Without Sounding Like Donald Trump: 4 Storytelling Ways | Just Story It! Biz Storytelling | Scoop.it
Inspiring confidence in your ability is fundamental to entrepreneurial success but narcissism is seldom the way to do it.
Karen Dietz's insight:

This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant. 

 

Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.

 

All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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oconnorandkelly's curator insight, March 7, 2016 12:52 PM

This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant. 

 

Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.

 

All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

malek's curator insight, March 7, 2016 7:37 PM

This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant. 

 

Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.

 

All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | Just Story It! Biz Storytelling | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod
Karen Dietz's insight:

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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15 Storytelling Techniques Everyone Should Know

15 Storytelling Techniques Everyone Should Know | Just Story It! Biz Storytelling | Scoop.it
Storytelling techniques any marketer can use to tell a brand story.
Karen Dietz's insight:

This is a good post that covers lots of ground. I like that the author, Mydee Lasquite, starts out by emphasizing the need to prepare your story before doing anything else. What does she mean by preparation? Understanding your motivations, along with knowing a lot about your audience.


Lasquite continues with a through list. She's writing for content marketers (aren't we all one of those?) but anyone can benefit from her advice. When she gets to archetypes, however, of the 5 listed only 1 is an archetype. The rest are plot lines/story types. The best resource for using archetypes in marketing/branding is Margaret Mark and Carol Pearson's book "The Outlaw and the Hero: Building Extraordinary Brands Through The Power of Archetypes".


Scroll through the Lasquite's list and pick up some tips in each. Since it's the end of the year, it's a perfect time to read this and start honing/upgrading your stories for 2016.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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5 Types of Storied Content Marketing for 2016

5 Types of Storied Content Marketing for 2016 | Just Story It! Biz Storytelling | Scoop.it

In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.

 

What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....


Via Jeff Domansky, Andrea Rossi
Karen Dietz's insight:

What a great list! All 5 ideas are fabulous ways to tell your stories in 2016. 


Live streaming video is on the list and my only caution is that you'll have to stay conscious and work hard to actually share stories on these platforms. But it's do-able! For example, on Blab it's easy to have a conversation that's all thoughts and opinions. To be really engaging and impactful -- share stories to convey your thinking! Otherwise we're just pontificating.


OK -- 'nuff said. Check out the list and and the links. Then add these 5 story options into your content marketing publishing plan for 2016. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Jeff Domansky's curator insight, December 4, 2015 1:11 AM

Find out which up-and-coming content types you should be testing in 2016 for your content program.

2DiFore Marketing Solutions's curator insight, December 23, 2015 7:50 AM

It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. 


We wish a wonderful Christmas and a very prosperous New Year!


The Team at 2DiFore Marketing Solutions!

Art Jones's curator insight, December 23, 2015 4:40 PM

Content Marketing continues  

Scooped by Karen Dietz
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Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | Just Story It! Biz Storytelling | Scoop.it
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
Karen Dietz's insight:

What a great post this is, with really good insights about engagement.


We know marketing, branding, and other business storytelling applications are beginning to make the switch into engagement. This post is written from the field of journalism about what engagement looks and feels like -- for example, the need for interdisciplinary skills.


Here are 3 ways to get the most insights from this article: 

  1. Read it through once as is.
  2. Read it through again, and substitute the word "storytelling" for the word "journalism".
  3. Read it through a third time, and substitute the word "marketing" for the word "journalism".


Have fun and let's create more engagement!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Can your salespeople really storytell value or does it fall flat?

Can your salespeople really storytell value or does it fall flat? | Just Story It! Biz Storytelling | Scoop.it
After nine years of working with companies on sales messaging, I have found the number one inhibitor to salespeople articulating value is they don’t create enough contrast between the ‘before’ and ‘after’ pictures of owning their product.
Karen Dietz's insight:

Here's a good post by Michael Harris @InsightDemand with one reason why most sales fail. It's not that the sales person didn't share a story -- it's that the story told does't contain enough contrast between the hell a prospect is in now, and the heaven the customer will experience later.


As we know, contrast is a significant element in effective storytelling. It seems in sales it is even more critical to move people to action and close a deal.


Michael has a lot of good suggestions here. If you are after more sales, you might want to pay attention. May the force of story selling  be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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5 Ways to Tell Your Story in Your Social Media Marketing

5 Ways to Tell Your Story in Your Social Media Marketing | Just Story It! Biz Storytelling | Scoop.it
Do you want to use storytelling in your social media marketing? In this article, you'll discover how to use storytelling in your social media marketing.
Karen Dietz's insight:

OK -- I love everything about this article from Social Media Examiner. It's a terrific how-to and every step has examples. I know you will get many ideas for how you can use social media to tell your story.


Hint: it's how to organize and tell your story through time, using the classic story structure.


If you use social media in your business, go read this post!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Jack Ventura's curator insight, October 30, 2015 4:02 AM

Visto che gli autori devono anche promuoversi, e che il social media marketing è uno degli strumenti per farlo, ecco come usare lo storytelling nei canali sociali.

Rescooped by Karen Dietz from Public Relations & Social Marketing Insight
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5 Storytelling Techniques to Boost Business Communications

5 Storytelling Techniques to Boost Business Communications | Just Story It! Biz Storytelling | Scoop.it

How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.

That’s why we use the term storytelling techniques in describing how the concepts of storytelling can be applied to business communications. It turns out that within the classic story arc, those who entertain like novelists and movie directors depend on certain techniques to bring their material to life....


Via Jeff Domansky
Karen Dietz's insight:

Fellow curator Jeff Domansky found and curated this article by my colleague Lou Hoffman of the fab PR firm the Hoffman Agency.


Here Lou critiques what makes most business storytelling go bad -- and what to do about it. It's definitely worth the read. There's lots of solid info here that Lou shares with us. We know the concepts, but Lou presents it to us differently so we gain new insights. Yay!


It's great to deepen our understanding of business storytelling and continually hone our craft. Enjoy this piece and the terrific examples Lou shares. And thanks Jeff for finding and sharing this!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  @kdietz

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Poppy Skarli's curator insight, October 1, 2015 1:49 AM

Inspirational

Jane Gardner's curator insight, October 2, 2015 7:21 PM

Storytelling is King (not just content)!

Since the time around the ancients fires, we are a storytelling people and entrepreneurs should keep that in mind when they send out their messages to potential audiences.  It creates a connection as we engage and relate to each others stories. 

1300 Numbers Australia's curator insight, December 9, 2015 6:23 PM

Know how the concepts of storytelling can be applied to business communications. 

Scooped by Jim Signorelli,Story-Lab
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How Internal Stories Can Build Your Brand -

How Internal Stories Can Build Your Brand - | Just Story It! Biz Storytelling | Scoop.it
Strong brands are built from the core with authentic, powerful stories. If the leaders at the center of the organization don’t know and live the brand story, how can employees be expected to deliver on it?
Jim Signorelli,Story-Lab's insight:

Brands are truly created from the inside out.

Great article from Brand Quarterly.

Talks a great deal about the importance of sharing "Foundation Stories"  with employees,  stories that reinforce the fundamental purpose of your brand. 

Also discuss crisis stories - stories that companies use to talk about how they responded to a crisis.  Learn why it's important to share these, as well. 

Both these and the other stories discussed in this articles are provided with examples worth emulating.  


This review was written by Jim Signorelli, President of Story-Lab, as curated content on business storytelling at www.scoop.it/t/just-story-it 


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Carolyn Williams's curator insight, September 25, 2015 5:46 AM

The message is getting out there. I write my own stories. 

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Storytelling and Branding: Are Crazy ROI Metrics Destroying Both?

Storytelling and Branding: Are Crazy ROI Metrics Destroying Both? | Just Story It! Biz Storytelling | Scoop.it
Discounting the power of storytelling for branding and obsessing over the numbers can get content marketers into trouble. Harness your brand story, continue to nurture these efforts over time, and don't rely on the numbers for the whole story.
Karen Dietz's insight:

The author of this post, John Hall, talks about how paying attention to the wrong storytelling ROI will lead you astray -- and in places you didn't want to go.


He starts out the article with an anecdote about  high-level marketer recently telling him "that the success of “House of Cards” resulted from Netflix’s analytics — not the story, acting, or writing." What??!!


Hall then goes on to share scenarios of companies who have paid more attention to certain social media analytics of their content, completely missing the other wins (like big clients/contracts) good storied pieces generate. And how paying attention to the wrong content analytics stifles innovation and business growth.


There's great advice and words of wisdom here for anyone doing storytelling in content marketing. Avoid the traps explained here and be successful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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