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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Leadership: Authentic Storytelling + 3 Stories To Tell

Leadership: Authentic Storytelling + 3 Stories To Tell | Just Story It Biz Storytelling | Scoop.it
Everyone loves a good story, which is an important lesson for brands. Consumers want to develop meaningful relationships and relate to brands they can trust, and storytelling is a powerful way to accomplish that. I’m often asked to tell the story behind Influence & Co. It’s simple: My co-founder and my [...]
Karen Dietz's insight:

Here's a quick post about how to stay authentic with your stories plus 3 types of stories you can tell.


What I like about the article most are the 3 types of stories. All 3 fall into the bucket of "Founding Stories." Founding Stories are one of the 4 types of core stories every organization needs to tell. Stories about how the organization was founded and got started are critical to share both internally and externally. They provide needed context for why and how you do what you do, and what sets you a part from others.


But Founding Stories are not all the same. There are different types of Founding Stories and here are 3 that will definitely help you tell yours. Which one of the 3 best applies to you?


I know you'll get lots of ideas from this post. And thanks to author John Hall for helping us sort these stories out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…
Karen Dietz's insight:

I just led a storytelling workshop today for one of my favorite nonprofits -- Just in Time for Foster Youth. Part of our discussion was how to start a story that captives folks. Eventually we have to write a "wow" headline for the story to be shared in a newsletter, etc.


When using a written story in an email, newsletter, blog post, article, PowerPoint, and the like, being able to write an attention grabbing headline is key. Your headline will spark someone to read your story. Or not.


Here's a nifty guide to help you nail writing headlines that move people to stop, read, and gain your wonderful insights.


Have fun with these formulas and let me know how they work for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ken Dickens's curator insight, August 27, 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

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Crappy Biz Storytelling: Scoopit Links W/out Insights

Crappy Biz Storytelling: Scoopit Links W/out Insights | Just Story It Biz Storytelling | Scoop.it

8.21.14
With 1,387 views, more than 2x the next closest Scoop, The debate about Scoop.it links on Twitter is the most viewed and shared Curation Revolution Scoop of all time.

Dr. V

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 




Via Martin (Marty) Smith
Karen Dietz's insight:

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

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Martin (Marty) Smith's curator insight, August 21, 1:11 PM

add your insight...


Karen Dietz's comment, August 22, 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's comment, August 22, 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
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What causes most videos to miss the mark: a big storytelling problem

What causes most videos to miss the mark: a big storytelling problem | Just Story It Biz Storytelling | Scoop.it
When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.
Karen Dietz's insight:

This post and experience shared here comes from the world of religion. And it's a great story about the problems with most videos organizations produce. Mainly that they are NOT stories!!


I so appreciate the insights author Len Wilson shares with us. And his fix for the problem. 


And here's my particular caution: don't turn your video over to a video team and expect a story. Many of them don't know how to tell a story. Personal experience speaks. Make sure you know the story you want to tell FIRST. Then make sure they do it.


Don't waste your time making worthless videos. Follow Len's advice here and you'll come out way ahead in the business game.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, August 13, 12:27 PM

Every good story is about a changed life!

Janet Vasil's curator insight, August 14, 8:15 AM
Excellent article about video storytelling. A good producer should start by discussing the story you want to tell - what do you want viewers to think, feel or do from watching your video? What's the overarching message you're trying to convey? Then the discussion should turn to deciding the content of the interviews and the visual components and how they'll support the story you want to tell. Pre-production planning should generally take twice as long as the shoot itself. Just because someone has the technical skills to shoot and edit video does not mean they know how to tell a compelling story with video.
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Employee Testimonials? Ways To Stop Being Forgettable

Employee Testimonials? Ways To Stop Being Forgettable | Just Story It Biz Storytelling | Scoop.it
Karen Dietz's insight:

My colleague David Lee sent his recent blog post and once again we are presented with another terrific application for business storytelling -- employee testimonials.


The problem with most employee testimonials however is that they suck. Yet if you follow David's advice they won't.


As David says, having an employee tell a story is much more powerful than heartfelt platitudes. And David gives us an example so we can experience what he means and really get it.


BTW -- this same principle goes for customer testimonials. So there are actually two applications for you in this post. Next time you go after an employee or customer testimonial, read this article again before you get started.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | Just Story It Biz Storytelling | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.


I was already boring myself to death and I hadn’t even begun to write.


Via Gregg Morris
Karen Dietz's insight:

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

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Joseph McCaleb's curator insight, July 23, 11:18 AM

Julie Neumark curates “over 25 TED talks” into 3 faves by Andrew Stanton, JJ Abrams, & Nancy Duarte with themes of “wonder, mystery, possibility, connection, and engagement.”

Ken Schneider's curator insight, July 23, 11:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

A.K.Andrew's curator insight, July 27, 12:02 PM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

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6 Ways Customer-Generated Stories Can Double Your Return

6 Ways Customer-Generated Stories Can Double Your Return | Just Story It Biz Storytelling | Scoop.it
Find out how a major healthcare brand used social media and user-generated content to double the return on their social media investment.
Karen Dietz's insight:

Social Media Examiner (SME) has done it again with a fab post on how to get into user-generated content. That's geek speak for stories customers generate themselves about your product or service.


And truly, that's what we all want. Pushing your messages to the marketplace is so yesterday. One of your hottest leverage points in business storytelling is having customers share their stories. That's where the gold is in building loyalty, trust, and raving fans.


But how do you really do that? Well, that's what this article is all about. The author, Louise Julig, gives us a solid example of Medtronic doing just that (it's great to learn from others efforts). She also shares tips as we follow along about how Medtronic sets up and stimulates customer stories, plus also converses with customers using different social media platforms.


It's a meaty article that will give you lots of ideas.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, July 2, 9:33 AM

Re zooming on customer is the secret of success. 

@Karen Dietz picked real life drama in a sensible way to pitch storytelling, very clever.......

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Tell Your Story Via Content Curation and Grow Your Biz

Tell Your Story Via Content Curation and Grow Your Biz | Just Story It Biz Storytelling | Scoop.it
Easily Grow Your Business With Content Curation! Don’t miss this complete how-to hands-on workshop in July 2014, facilitated by yours truly in San Diego, CA. Curating content can lead to life-changing book deals, speaking gigs, collaborations and more business. Presented by Falco Strategics and taught by Karen Dietz, Learn To Scoop.it in this interactive workshop.... View Article »
Karen Dietz's insight:

A colleague of mine, Marc Emmelman, came up with this fabulous idea to spread the ability for companies to supercharge their marketing. How? By teaching them to curate awesome content that grows their business.


I said, "I'm in!" So we are taking 10 people through a hands-on workshop using Scoop.it as our curation platform. All the details are in this blog post. 


Got a cause to promote? Got a message to get out? Want to establish your expert status? That's what content curation is all about.


I love sharing with people how content curation has brought me amazing business results. It's part of my company story :)


And you can do it too. Don't miss it and hope to see you there!

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So True! NetAppVoice: Telling A Story In Your Marketing Is Vital

So True! NetAppVoice: Telling A Story In Your Marketing Is Vital | Just Story It Biz Storytelling | Scoop.it
What do a $17 billion UK retailer, a Grammy award winning singer, and a shoe store have in common? The answer is narrative. Narratives are meaningful, remarkable storylines that contextualize your values and create "hero moments." They establish a sense of your identity. Here's how to find yours...
Karen Dietz's insight:

By now we do know this to be true. And as the author Rich Karlgaard states, the narrative you share about your business:

  1. shapes how you sound in social media
  2. promotes customer/staff advocacy (or not)
  3. affects the way the business will develop
  4. connects more effectively with customers (or not)

This all depends on whether the stories you share about your company are effective or not.


The post has 3 tips to help you craft an effective marketing narrative (based on several kinds of stories). And I really like the examples shared to get us all thinking.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook | Just Story It Biz Storytelling | Scoop.it
Are you leveraging storytelling in your marketing on Facebook? It's one of the best ways to connect with fans! Here are 5 stories you should be telling.
Karen Dietz's insight:

Here is what I really like about this article -- the concrete examples of the 5 kinds of stories you can tell using Facebook as a platform. Yeah!


Getting your story out on social media can be challenging at times. This post is clearly written and should give you plenty of ideas about ways to tell your story on Facebook and other social media channels. 


But what is most important about telling your stories via social media? Having fun doing so. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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donhornsby's curator insight, June 12, 9:11 AM

(From the article): Your fans love to hear about your vision for the future. When told correctly, these stories help convince fans that your company is worthy of their support. 

Tom Tabaczynski's curator insight, June 12, 10:30 PM

Story telling is so important for social marketing these days.

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Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers

Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers | Just Story It Biz Storytelling | Scoop.it
This new class of shoppers cares about style, status, and doing right by the planet. Here's how to reach them.
Karen Dietz's insight:

This article by Mitch Baranowski and Raphael Bemporad is all about the extent of aspirational consumers and how to reach them. This has huge implications for both branding and storytelling -- because they are the largest consumer segment globally.


What is the biggest implication? Branding is not a tool for marketing. Storytelling is not a tool for branding. Instead, both are ways of being. As the authors say, "What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." The authors provide links to research plus provide examples.


Storytelling is the way to communicate deeper purpose, vision, values, and beliefs. Story is the way these come alive. Story is the way companies embody them -- it's the ability to walk your talk.


That being said, the 5 ways offered here to engage aspirational consumers all involve storytelling -- your stories give them something to believe in, build a shared story they want to belong to, you can share their stories as a way to amplify their voices plus give them social status, and the body of stories forms a platform for action. 


So get your story on and connect better with this increasingly powerful consumer segment that is only going to grow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Halima Ozimova's curator insight, May 26, 11:20 PM

насчет образовательных продуктов / услуг?!

Mercedes Jahn's curator insight, May 27, 6:49 PM

Tips day..

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Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling

Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling | Just Story It Biz Storytelling | Scoop.it
Pics of golden retrievers, jars of peanut butter, and someone's kids create a more human corporate identity.
Karen Dietz's insight:

I'm still on the road yet when I found this gem, I couldn't wait to share it with you. Talk about a mash-up between visual storytelling and corporate "About" pages! Here's your opportunity to get away from those boring corporate bios.


Check out these "About" pieces and start thinking about how you can tell your story differently. Have fun creating them and posting them on your website!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's comment, May 3, 5:36 PM
A modern concept of "about",
Art Jones's curator insight, May 4, 11:22 AM

Be Visual

Don't be Boring

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Getting our Heads On Straight: Brand As Verb Principles (via stories)

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb...
Karen Dietz's insight:

I'm heading to Portland, OR soon for a conference of PR and branding professionals and the theme is Story. As I'm thinking about the conference, I found this SlideShare program and thing it's really great -- because it's all about how to think better about branding and its link to customer experiences that then generate stories.


As I've pointed out before, story has impacted branding in huge ways. But it takes awhile for old mind-sets to fully make the change. Me included! So it's always helpful to have a few reminders around like this piece.


All the principles here can be actualized using stories. That's good news! And the examples shared here are good too.


Happy branding!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Morgan Newall's curator insight, April 21, 6:07 AM
Why a Verb? Because nobody got time for you if you aint doing nuttin!
Wendy Flanagan's curator insight, May 8, 12:39 PM

Great stuff on branding.

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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Just Story It Biz Storytelling | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.
Karen Dietz's insight:

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, September 6, 10:01 AM

Do it but with care...

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Answer These 3 Questions For Fab Success At Your Next Storied Presentation

Answer These 3 Questions For Fab Success At Your Next Storied Presentation | Just Story It Biz Storytelling | Scoop.it
Delivering presentations is one of the best ways to build your brand and increase your network, yet public speaking is ranked ahead of death in the list of fears. To succeed at your next speech, focus on your audience and ask yourself these three critical questions.
Karen Dietz's insight:

Every presentation you give -- no matter what time and to whom -- is all about being able to tell your story and succeed.


To help us all get better at presentations of any kind -- whether it's at a team meeting, with senior executives, project managers, investors, sales proposals and presentations -- here are 3 critical questions you need to answer to be able to tell your story well and sell.


While the article is geared toward public speaking, the advice here crosses all applications. Whenever you need to present your ideas, make sure you can answer these 3 questions first.


Follow the tips here and be awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, August 26, 12:11 PM

Remember, your presentation is not a showcase for how knowledgeable and great you are. Your presentation is your opportunity to share ideas with your audience that position them to be more & do more.

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Developing Your Storytelling Strategy: 4 Essential Questions

Developing Your Storytelling Strategy: 4 Essential Questions | Just Story It Biz Storytelling | Scoop.it
Ask yourself what you want to achieve, who can help you, how you can reach your audience, and what appeals to them.
Karen Dietz's insight:

I like this post by Paul VanDeCarr because it makes some really good points about why you would even want to tell a particular business story.


To truly harness the power of storytelling, it's best to have a well-thought out plan and strategy before you get too far down the road.


This article poses 4 questions to help you determine your strategy. And the example used is a good one. Even better is a "Smart Chart" tool to download to help you create your story communication strategy. We always like free tools!


I hope this post proves helpful to you and enjoy the rest of the week.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Biz Storytelling Rant: Some Truths Most Won't Say

Biz Storytelling Rant: Some Truths Most Won't Say | Just Story It Biz Storytelling | Scoop.it
You are not a storyteller - Stefan Sagmeister @ FITC from FITC on Vimeo. I couldn’t help laughing when I saw this rant against misuse of the term ‘storyteller’ on B&T. The media, advertising an...
Karen Dietz's insight:

I watched the short video of Stefan Sagmeister's rant on storytelling and loved its irreverence. Many points brought a big grin to my face.


There are problems, though. By his own definition he probably doesn't qualify as a storyteller -- especially since we don't know if he's received any formal training in storytelling (written or oral). I'm not sure all graphic designers are de facto storytellers.


And then limiting storytellers to only novelists or film makers is another big mistake. But I certainly enjoyed the rest of the points Sagmeister makes!


Then we get to the author of the article Sagmeister is featured in. Journalist Brian Corrigan's viewpoint is that journalists are storytellers. Well, they are a type of storyteller. But the inverse pyramid structure they use is the direct opposite of a compelling story structure.


So what's the bottom line? Go view the video for points that most people won't make but many think. Then read the article about journalism to grab points about why storytelling is here to stay.


In any event -- have fun :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Reinventing the Chief Marketer: Storytelling & the New World Order

Reinventing the Chief Marketer: Storytelling & the New World Order | Just Story It Biz Storytelling | Scoop.it
Why marketing and sustainability must be under one leader.
Karen Dietz's insight:

This article is the perfect companion to the other article I curated today on Patagonia.


Here Keith Weed, Chief Marketing Officer at Unilever, gives us insights into how to balance the tensions between marketing, communication, and sustainability.


You see, Weed is responsible for all 3 functions at Unilever. What??!! Now how does that work? When I first read that, I thought, "Oh jeez, communication and sustainability is now just another bunch of hype from marketing. Yuck!"


Not so, grasshopper. As I read the post I understood how fundamentally different Weed's approach is -- where he manages the tension between all 3 without sacrificing any one. And this re-thinking/re-fashioning of marketing is where the future of business is.


And storytelling is at the core, even though it is not the focus of the article. But we know it's importance when Weed says, "Well, the real tension you have in companies is when marketing is in one silo, identifying what consumers need and driving demand, while sustainability is in another trying to reduce environmental impact, while Corporate Social Responsibility is in another working on the company’s social contribution while communications is telling its own, possibly different, story. In a connected world, this kind of internal disconnection is a hindrance not a help." So true! Yes, these are all different stories being told that in  most organizations are never reconciled. And it sure does negatively impact the bottom line.


Read more about how Weed has managed this reconciliation and is moving Unilever into a solid future. No matter what size your business is, there are lessons here for everyone.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


 

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What Companies Often Miss In Their Storytelling

What Companies Often Miss In Their Storytelling | Just Story It Biz Storytelling | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.
Karen Dietz's insight:

What a cool article! The post, written by Clay Hausmann, focuses on finding your story voice through the type of innovation your company provides. This generates your story genre that should be connecting all of your stories together.


Hey -- every business offers an innovation of some kind to the marketplace. As Hausmann says, this could be technical excellence, tribal strength, or self expression. He actually lists 6 to choose from, and gives examples to make his points.


His 6 genre categories are a great way to think about the stories you have to share and the voice to use. I think it simplifies how to tell our stories. I definitely hope this article helps you sort out your particular brand of storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Telling Your Story Visually -- 4 Tools To Help

Telling Your Story Visually -- 4 Tools To Help | Just Story It Biz Storytelling | Scoop.it
Do you want to create more interesting visual content? This article shows four of the best free tools to create strong visual content for social media.
Karen Dietz's insight:

Here's a terrific post from Social Media Examiner about 4 easy tools to use to create visual stories.


Yes, sharing stories to grow you business is a sure fire strategy. That means creating a mix of stories that you share both orally and visually.


But what tools to use to create an infographic? Or a video? Or a slideshow that you can turn into a video? Or how about a graphic design platform to create cool unique images without spending a fortune on a graphic designer?


All of that is covered here -- and it boils down to 4 recommendations. Yeah! I like that. 


Some of these platforms I've reviewed before. But now the top ones are all in one post. 


Go get creative and have fun with these!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!
Karen Dietz's insight:

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Janet Vasil's curator insight, July 1, 7:31 AM

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

Barbara Ganley's curator insight, July 7, 8:12 AM

Useful to nonprofits, too

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Brand Storytelling @ Cannes This Year: Don't Miss These Insights

Brand Storytelling @ Cannes This Year: Don't Miss These Insights | Just Story It Biz Storytelling | Scoop.it
With the prestigious 2014 Cannes Lions festivities coming to a close, it’s almost sinful not to blog about a major theme during this year’s “Oscars of the Advertising industry” event… Brand Storytelling. The importance of brand storytelling in this year’s Cannes Lions was highlighted by another Chipotle story-styled campaign win. This time, the company won the [...]
Karen Dietz's insight:

My colleague Omar Kattan, an expert in brand storytelling, did all of us a great favor. He put together quotes and video clips of top advertising and business folks at the Cannes Film Festival on the importance of storytelling.


Wow! Who knew brand storytelling was such a hot topic there this year.


I love the material shared here. Not only are the big-whigs firmly behind storytelling, their comments are insightful. One of my favorite is from Miles Young, chief executive at ad agency Ogilvy and Mather: "Narrative techniques are critical as a component of creativity and were not give a lot of attention before." Right on Miles!


There are 5 other quotes and video clips of interviews that Kattan shares with us. Many thanks Omar for putting this collection of gems together for us!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Omar Kattan - New Age AdMan's curator insight, June 29, 2:47 AM

Thanks for the re-scoop Karen and glad you found it useful. Yes, also glad that the big whigs are getting on the band wagon and placing more importance on the art of storytelling.

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The New World of Marketing and Storytelling

The New World of Marketing and Storytelling | Just Story It Biz Storytelling | Scoop.it
A new model is needed for our increasingly non-linear world.
Karen Dietz's insight:

There are 2 basic ways these days to approach storytelling in marketing and sales:

  1. Sharing stories generates deeper relationships, which builds more advocacy sales (long term thinking)
  2. Sharing a story generates a sale (transactional storytelling), which is more short-term thinking. Relationships be damned.


This article argues for more of #1 -- deeper relationships to build deeper longer-lasting affinity. And the authors give all the reasons why based on how buying decisions and the customer journey has radically changed over the last few years.


It's a mind-bender for sure. As the authors Mark Boncheck and Cara France state, "Marketers who think that advocacy comes after purchase are missing the new world of social influence." Today's purchase path is non-linear and multi-dimensional. Treating marketing and sales as a linear".


"I tell you a story, you buy my product/service" will only take you so far and it's a short journey. Yet it takes awhile to get our heads wrapped around the changes in buyer decision-making and its implications for marketing and sales. 


Let's all get smarter about better ways to connect with audiences with stories that build wider advocacy, long term loyalty, and huge fans. Read this article to help shift your thinking.

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malek's curator insight, June 11, 9:22 AM

Customers now are often actively engaged with the brand — and their friends and peers — after they have bought the product or service using social media and the Web.

Euridice Hollis "Neal's Yard Independent Consultant"'s curator insight, June 13, 3:58 PM

I been learning about this and is all about connecting with people!

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5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | Just Story It Biz Storytelling | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.
Karen Dietz's insight:

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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malek's curator insight, May 13, 7:50 AM

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

Jim Signorelli's curator insight, May 13, 10:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

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B2B Case Study 'Stories': Get Beyond Boring Please!

B2B Case Study 'Stories': Get Beyond Boring Please! | Just Story It Biz Storytelling | Scoop.it
B2B case studies that move beyond boring "Situation, Action, Results" formulas and use storytelling will engage readers and buyers.
Karen Dietz's insight:

Yes, I agree with my colleague Andrew Nemiccolo, the author of this article -- most business case studies are BORING boring boring.


Good grief -- you'd think by now after all these years of business storytelling work (since late 1990s), we wouldn't find case studies that are not stories. It's sad but true -- we find them aplenty.


Nemiccolo has written a nice piece here about how to get out of the boring case study rut based on a very outmoded structure. He's got a good example of what we typically see. Nemiccolo then poses some questions about the example to turn it into a story.


Get with the program folks! Read this article and re-write  your case studies so you can get more traction. Don't leave business on the table with case studies that will put your readers to sleep.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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