Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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The SCORRE Approach for Effective Storytelling Presentations

The SCORRE Approach for Effective Storytelling Presentations | Just Story It! Biz Storytelling | Scoop.it
Curtis Fletcher, an expert communicator, innovator, and product manager...reveals a simple approach for creating effective presentations for innovators and product managers
Karen Dietz's insight:

OK -- this post is a bit unusual because it presents more of a comprehensive system for creating presentations, while also identifying where storytelling fits in. The author also makes the distinction between a creating presentation that trains people, and a presentation that persuades people.


Depending on where folks are in your marketing cycle, you are going to want to use this system for creating one or both types of presentations to help prospects move closer to converting.


If you are a manager who has to sell ideas and train others, knowing how to craft the 2 different kinds of presentations is critical. Putting together effective persuasive presentations is a major pain point for managers -- so here's a system for getting that done.


What I like about this post by Chad McAllister is that it's a quick synopsis of a podcast with Curtis Fletcher, formerly with ORACLE, who now coaches executives and managers to be more effective communicators.


There's a link to the podcast so you can gain even more information about the SCORRE system and use it in your work. 'Gotta love that. Onward!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | Just Story It! Biz Storytelling | Scoop.it
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
Karen Dietz's insight:

What a great post this is, with really good insights about engagement.


We know marketing, branding, and other business storytelling applications are beginning to make the switch into engagement. This post is written from the field of journalism about what engagement looks and feels like -- for example, the need for interdisciplinary skills.


Here are 3 ways to get the most insights from this article: 

  1. Read it through once as is.
  2. Read it through again, and substitute the word "storytelling" for the word "journalism".
  3. Read it through a third time, and substitute the word "marketing" for the word "journalism".


Have fun and let's create more engagement!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Can your salespeople really storytell value or does it fall flat?

Can your salespeople really storytell value or does it fall flat? | Just Story It! Biz Storytelling | Scoop.it
After nine years of working with companies on sales messaging, I have found the number one inhibitor to salespeople articulating value is they don’t create enough contrast between the ‘before’ and ‘after’ pictures of owning their product.
Karen Dietz's insight:

Here's a good post by Michael Harris @InsightDemand with one reason why most sales fail. It's not that the sales person didn't share a story -- it's that the story told does't contain enough contrast between the hell a prospect is in now, and the heaven the customer will experience later.


As we know, contrast is a significant element in effective storytelling. It seems in sales it is even more critical to move people to action and close a deal.


Michael has a lot of good suggestions here. If you are after more sales, you might want to pay attention. May the force of story selling  be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Free Webinar "Legendary Leaders: Storytelling for Impact + Influence

Free Webinar "Legendary Leaders: Storytelling for Impact + Influence | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Hey everyone -- I'm giving a webinar tomorrow (Nov. 17) from 11 am - 12 noon EST on "Legendary Leaders --- Effective Storytelling for Growing Impact + Influence" for HRO Today.


If you've ever wondered how to  increase your executive presence, engagement, and influence then join me and learn how storytelling can move mountains.


Here's the link to register:  http://bit.ly/karendietzwebinar


Hope to see you there :))


Karen

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Getting to the Human Truth: The Art of Business Storytelling w/ Annette Simmons

In this especially lively HOA, business storytellers Kathy Klotz-Guest and Annette Simmons discuss getting to the human truth - Truth with a capital T, not facts ...
Karen Dietz's insight:

Here's Kathy Klotz-Guest interviewing business storytelling maven Annette Simmons that is fabulous. I love what these 2 dynamic women are saying. Right on!


Do yourself a favor and watch this video. It's almost an hour, but well worth it. Perfect for the weekend.


Enjoy and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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3 Habits Of Quiet Yet Effective Leaders That Develop Storytelling Skills

3 Habits Of Quiet Yet Effective Leaders That Develop Storytelling Skills | Just Story It! Biz Storytelling | Scoop.it
Brash and egotistical leadership only takes you so far.
Karen Dietz's insight:

This is a companion article to the previous scoop on the 5 benefits of story listening. This post, however, is about how quiet or humble leaders succeed.


For many of the leaders I coach, the underlying assumption is learning storytelling skills to they can make a splash, be memorable, visible, and 'out there'.


Yet I've also worked with plenty of leaders who are introverted, quiet, and less concerned about a grand entrance. Both types of leaders can be engaging, charismatic, and very powerful.


What I like about this post is that it talks about 3 habits those quiet leaders share that make them successful. Actually, any leaders can adopt these habits, and I love learning more about what the quieter ones do.


Part of their habit routine includes listening thoughtfully, and focusing on appreciation. The article by Chris Barez-Brown shares more about the 3 habits, and gives solid examples to illustrate the points.


Enjoy this post and continue to round-out your leadership skills.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Beau Lotto On Perception + Storytelling: How We Experience the Meaning We Create

2015 Future of StoryTelling Summit Speaker: Beau Lotto Neuroscientist & Founder, Lottolab Apply to attend: www.fost.org Beau Lotto’s research into…
Karen Dietz's insight:

What a great 4.24 minute video! Here neuroscientist Beau Lotto from the UK talks about human perception, how our perception is linked to storytelling, and how we create meaning for ourselves and others.


He also talks about social media and what that means for storytelling. Lotto shares what to do next -- how to think about storytelling and what steps to take to ensure a better future.


Anyone in business can benefit from Lotto's work -- whether you are a leader, trainer, or marketer. This video is good stuff to know about, think about, and do something about.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Insight Narrator's curator insight, October 7, 2015 5:05 AM

This video highlights the challenges we have in trying to tell stories with data and the importance of turning passive, uni dimensional information that can appear purely conceptual, into a tangible story that relates to the physical world that we experience.  That is why metaphors work so well in data storytelling - they help us relate to something that is already real in our minds.

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Be Careful With Your Case Studies: When Telling Stories Goes Wrong

Be Careful With Your Case Studies: When Telling Stories Goes Wrong | Just Story It! Biz Storytelling | Scoop.it
Meet Zac. He was part of a major controversy this week with the UK Department of Work and Pensions (DWP). He is quoted in several pamphlets, talking about his experience as a job seeker.
Lianne Picot's insight:

What not to do in storytelling! The UK government went a little too far in their case studies telling people how they should behave in claiming benefits. In this case, facts ARE stronger than fiction! And I don't say that very often... ;)


This review was written by Lianne Picot, founder of the Story Powered® Institute for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ron McIntyre's curator insight, October 1, 2015 12:48 PM

This goes back to "TRUST". For stories to have an impact they should be true and verifiable. This type of story can destroy a company as well as individuals. Elaboration can do the same thing when it breaks the boundary of authenticity and truth.

Stephen Dale's curator insight, October 2, 2015 6:38 AM

Beware of propaganda!

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Stories Told at Work: Their Unexpected Influence

Stories Told at Work: Their Unexpected Influence | Just Story It! Biz Storytelling | Scoop.it
New research on how ethics are contagious.
Karen Dietz's insight:

Harvard Business Review just came out with this article by Francesca Gina about how stories influence behavior at work -- and the research results organizations experienced. Yahoo!


This is solid documentation that every leader, organizational development specialist, HR director, social change advocate, and story practitioner needs to read.


Links to the research is provided. We've known anecdotally that storytelling provides these benefits, and now research is backing it up.


Enjoy this piece.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ted Talk on Leadership Storytelling Basics

Ted Talk on Leadership Storytelling Basics | Just Story It! Biz Storytelling | Scoop.it
My talk on leadership storytelling at the TEDx conference in Utrecht.
Lianne Picot's insight:

Inspiring talk from Steve Denning! How Al Gore went from Mr. Boring to Mr. Excitement. HINT: Storytelling is the key!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Technology Is Making Social Skills [i.e Storytelling] More Critical

Technology Is Making Social Skills [i.e Storytelling] More Critical | Just Story It! Biz Storytelling | Scoop.it
Technical skills are easier to automate.
Karen Dietz's insight:

Here's some handy new research reported in Harvard Business Review that points out how important social skills are to your personal bottom line. And storytelling skills are front and center because it's your highest leverage point in building relationships, rapport, trust, credibility, believability, and meaningful interactions. 


Storytelling builds skills in deep listening, improvisation, design, focus, empathy, influence, impact, and the like. It's a gateway to creativity, innovation, and flow states that generate higher productivity and greater well-being.


What I like about the report is that the research documents how much social skills will affect your ability to generate more income. This income generation is not about transactional storytelling (tell me a story and I'll buy your product), but about relational storytelling (sharing stories for connection and the ability to get work done through people).


I'm chalking this research up to another example of storytelling ROI. This is a good read which I'm sure you'll enjoy. Now get working on your storytelling skills!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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farah jadhavji's curator insight, September 1, 2015 1:44 AM

Yet another reason why technology is a problem but of course we can't even imagine life without it. I too believe that social skills are becoming way more important than they used to be. I just started my first retail job and it completely changed the way I talked to people for the better. Now I have more job opportunities!

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Digital Storytelling: The Truth About What it is... And... What it is NOT

Digital Storytelling: The Truth About What it is... And... What it is NOT | Just Story It! Biz Storytelling | Scoop.it
I was lucky to have shared my childhood bedroom for a few years with my grandmother, when she had come to live with us after an illness. At bedtime, she would tell me stories of her parents and thr...
Karen Dietz's insight:

What a fabulous post that sets the record straight on digital storytelling!


All too often digital storytelling gets caught up in the technology and channels first, rather than on the quality of the story itself.  This post is a terrific reminder of what to really pay attention to when creating a digital story.


Want your story to go viral? Then this is how to do it. I also love that this post by Silvia Tolisano is chock full of solid examples to back up the points being made. Woo hoo! And isn't the opening infographic great?


Dig in here. If you follow these tips, I foresee amazing digital stories emerging from you all!


Many thanks to Twitter follower @Os Ishmael for directing me to this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Biz Storytelling Savvy: Tale of A Shoe Salesman and Marketing Visionary

Biz Storytelling Savvy: Tale of A Shoe Salesman and Marketing Visionary | Just Story It! Biz Storytelling | Scoop.it
It started out like any other day in the fall of 1979. In the morning, I would attend classes where I was finishing up my degree in marketing. And in the afternoon, to pay for those classes, I would go to work selling ladies’ shoes at a nearby shoe store with the artless name, Shoeland.   Anyway, little did I know, that on that day, at a job I absolutely hated, that the store manager, Joey Kaswalchezck, (aka Joey K or Joey "buy a vowel") -  a guy who dropped out of high school because "it didn't pay very well" would tell me something tha
Karen Dietz's insight:

What a great story! And it contains timeless wisdom for any business or story professional that goes beyond sales. What's the bottom line for business storytelling? The answer is the key message of provided here. This post is written by my biz story branding colleague Jim Signorelli. It's a quick read so don't hesitate to dig in.


Read it. Keep it. Share the story and where you got it from. You'll be glad you did.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Story Impact: The Most (and Least) Empathetic Companies

Story Impact: The Most (and Least) Empathetic Companies | Just Story It! Biz Storytelling | Scoop.it
Corporate empathy leads to high performance.
Karen Dietz's insight:

Over the years I've curated numerous articles on how storytelling builds empathy, and the necessity for doing so in business and leadership success.


Now we have the results of a recent study documenting the business results of increasing empathy. Yahoo!


Some of the names on the list -- and their ranking -- may surprise you. Like Coca-Cola. Or Nike. Who's at the bottom? Abercrombie & Fitch are next to the bottom. You can see last year's index here:

https://hbr.org/2015/01/corporate-empathy-is-not-an-oxymoron


I really like that the methodology Lady Geek used is explained (somewhat) and I tried to find out more. As far as I can tell, it looks solid -- and extensive. Since HBR is publishing the study, I'm going to rely on them.


What does this study mean to us? Get your stories on and build those empathy skills for bigger bottom line results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Be A Legendary Leader: Effective Storytelling for Growing Influence

This is a webinar I did for HRO Today on 11/17/15 about what every leader needs to know about business storytelling to increase their impact, influence, and ...
Karen Dietz's insight:

If you were unable to attend the free webinar I gave on Tuesday for HRO Today, and you want to know more about effective leadership and storytelling -- then here's your chance.


I've posted the re-play to my YouTube channel and can watch it there.


During the webinar I talk about:

  1. Why storytelling and leadership is important
  2. The results that happen
  3. Why stories work
  4. What leaders need to pay attention to when working with stories
  5. The process work working with stories in organizations
  6. A simple story structure to begin crafting compelling stories
  7. How to get started telling stories
  8. Action steps you can take today


Happy watching/listening and send me questions if you have them! Thanks -- Karen


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How The "Peace For Paris" Sign Spread Around The World: The Backstory

How The "Peace For Paris" Sign Spread Around The World: The Backstory | Just Story It! Biz Storytelling | Scoop.it
Following the terrorist attacks on Paris Friday, one graphic designer's raw reaction becomes a global symbol of peace and solidarity.
Karen Dietz's insight:

As I was reading more about the Paris tragedy this morning I ran across this article and immediately loved it.


It's the backstory of how this drawing became a symbol in response to the attacks.


Awhile ago I also curated the backstory of the original peace symbol. You can read it here: http://www.scoop.it/t/just-story-it?q=peace+symbol


I know you'll enjoy this read, and please share both it and the symbol. Thanks -- Karen


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Is Business Storytelling A Natural Talent or Acquired Skill?

Is Business Storytelling A Natural Talent or Acquired Skill? | Just Story It! Biz Storytelling | Scoop.it
At the start of our Storytelling for Leaders® programs, we always ask the question ‘who thinks they are a storyteller?’ Very few people raise their hands.
Karen Dietz's insight:

Ah ha! Here's a fab post by Mark Schenk from biz storytelling colleagues at Anecdote. 


Yes, we are all natural storytellers, but just like we can all sing, if we want to do it well we take singing lessons. We can all write, but if we want to be excellent writers, we take writing classes.


The same goes for storytelling -- if you want to be a great business storyteller, get coached in business storytelling. I love what this article says about the kind of practice that actually builds skills, and practice that doesn't. 


Read it now if you want to know what it takes to master storytelling. Almost all business storytellers offer coaching. It's what I love to do the most. Find someone well trained that you like (the best use specific story coaching techniques that empower you, like I do). 


Don't wait -- go for the gold!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Be Yourself: The How To Of Story Selling

Be Yourself: The How To Of Story Selling | Just Story It! Biz Storytelling | Scoop.it
Another secret: Sales is a lot like dating. No, really.
Karen Dietz's insight:

My colleague, Karthik Rajan @KarthRajan wrote this piece about being more effective at sales. I really like the questions he uses that get at the heart of sales issues.


Then I really like the analogy he uses to make his point about being yourself. And in the midst of all of this is the critical role of storytelling.


If you struggle with sales, or just want to get better at it using stories, this post will help. 


Story on and make that sale!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Story Listening: 5 Ways It Grows Your Business

Story Listening: 5 Ways It Grows Your Business | Just Story It! Biz Storytelling | Scoop.it
The smartest people hear what others are saying and encourage them to speak what they are afraid to tell.
Karen Dietz's insight:

Listening is the first skill to develop when in business storytelling. This post shares 5 benefits you'll receive when listening that boosts the bottom line. Gotta love that.


The article focuses mostly on Active Listening. The formal definition of Active Listening is: "a communication technique used in counselling, training and conflict resolution, which requires the listener to feed back what they hear to the speaker, by way of re-stating or paraphrasing what they have heard in their own words, to confirm what they have heard and moreover, to confirm the understanding of both parties."


But did you know there are 5 other types of listening that are just as important? They are:

  1. Appreciative Listening (listening without an agenda)
  2. Discriminative Listening (listening "between the lines" to gain deeper meaning)
  3. Comprehensive Listening (to understand the speaker and to learn, remember, and recall what is said)
  4. Empathic Listening (to experience how someone is feeling)
  5. Critical Listening (evaluating the worth of the message)


As you can tell, Active Listening doesn't work in story sharing situations. Knowing the other 5 types of listening does, however. Keep practicing all of your story listening skills in order to realize the 5 benefits outlined in this post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Data Storytelling: 6 Ways To Do It Throughout the Customer Lifecycle

Data Storytelling: 6 Ways To Do It Throughout the Customer Lifecycle | Just Story It! Biz Storytelling | Scoop.it
Examples from IBM, OkCupid, and more.
Karen Dietz's insight:

What a great article from HBR! Written by Alexandra Samuel, this post focuses on the different kinds of stories a company can tell with data throughout the customer life cycle. Yahoo!


We continue to get more sophisticated around telling stories with data. This post adds to our knowledge by talking about different kinds of data stories to tell, depending on where you customer is in the buying/engagement cycle.


I love that Samuel brought examples into the post for each different kind of story.


Now -- here's the rub -- data alone does not tell a story. So pay attention when you are sharing data that you are also actually telling a story, too. Make sure you create the present day setting, offer a problem or challenge, share what your data is telling you, deliver the opportunity + benefits available, deliver a strong close and a vision for what's possible.


OK -- go have fun digging into this piece, looking at the examples, and crafting your own kinds of data stories that connect with your customers using this model.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  @kdietz

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Bringing the Story to Life: Build Engagement + Results

Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for custome…
Karen Dietz's insight:

To go hand in hand with the HBR research on how stories influence behavior, we've got this SlideShare program by @CarlaJohnson on how to work with stories to boost engagement.


Pay attention to the model on slide 18. It looks very interesting.


Two companies are profiled -- Blackberry and MolsonCoors. I like the MolsonCoors example the best. It has more robust and meaningful results. They are quite impressive.


So the model seems to work. Would it apply to every company, do you think?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ending Your Storied Speech with a Bang: 9 Fab Ways

There must be a better way to conclude your speech. After all, what the grand finale is to a musician, the conclusion is to a speaker. Learn the 9 awesome ways…
Karen Dietz's insight:

Here's a helpful and snackable SlideShare for this Friday!


It's a short 20 slides giving 9 great ways to end a presentation/podcast/webinar.


Endings are tricky and where a lot of people flub up. Some of these endings you'll recognize, some may be new to you.


Even better, the author Sketchbubble, gives us 8 traps to avoid. Enjoy these tips for ending a winning presentation.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Secret To Speaking & Storytelling W/ Passion From Wayne Dyer

The Secret To Speaking & Storytelling W/ Passion From Wayne Dyer | Just Story It! Biz Storytelling | Scoop.it
Inspiring speakers have an abundance of passion for their topic—the burning desire to share their ideas.
Karen Dietz's insight:

The famed and much beloved self-help author and motivational speaker, Wayne Dyer, passed away this last weekend, yet his advice lives on.


In this post, written by Carmine Gallo for Forbes, he shares with us the secret to speaking success that also applies to storytelling.


Passion is a tired and overused word these days. When someone says, "Speak/tell with passion" it gets translated into speaking/telling with vigor, being loud, wildly gesticulating, and being forceful. All of that can convey passion -- but so can silence, standing still, standing rock solid in your convictions.


So what is Wayne Dyer's secret for successful speaking and storytelling that allows a better kind of authentic passion to emerge? Read the article and I think you'll be surprised. The points he makes are not commonly recognized but totally right on.


Enjoy this piece and may the storytelling Force be with you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Sushma Sharma's curator insight, September 2, 2015 8:30 PM

Passion evokes change in others 

Jane Dunnewold's comment, September 3, 2015 10:36 AM
Love this. Isn't everything about passion - if it can be?
Karen Dietz's comment, September 3, 2015 3:49 PM
Right on Jane! Yes, I particularly love how he characterizes passion. Thanks for commenting.
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Storytelling For Social Change: NY City Police's Powerful Twist

Storytelling For Social Change: NY City Police's Powerful Twist | Just Story It! Biz Storytelling | Scoop.it
As part of efforts to raise public awareness about the risks and dangers of owning guns, a gun control group called States United To Prevent Gun Violence
Karen Dietz's insight:

This is a very powerful video designed to spark change. It takes the lessons from the Significant Objects Project (attach a personal story to an inexpensive garage sale item and purchasers bid to buy it at a 2,000-6,000 price increase) and applies it to social change. This time it's guns.


Whatever you think about gun ownership, this is an amazing example of what happens when people are told the story behind the weapon. It's a brilliant use of storytelling and gives us ideas of other ways to link stories and objects together.


If you are in favor of gun ownership, you are going to hate this video. If you believe gun deaths are a national health crisis, you will love it.


And don't think I'm naive on this topic. I'm no stranger to guns. I grew up in the military, was around weapons all my life, and back in the day won prizes for my marksmanship. I think this video is awesome and hats off to the NY City Police for putting this together.


Thank you to colleague Mary Alice Arthur for posting the French version to Facebook and pointing it out to me.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Create The Culture You Want With Stories

How To Create The Culture You Want With Stories | Just Story It! Biz Storytelling | Scoop.it
What stories are told in your organization today? Are you aware of them? Do they reinforce your desired culture or do they inspire undesired actions?
Karen Dietz's insight:

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.


On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!


I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.


What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Elysian Training's curator insight, August 10, 2015 5:43 AM

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Denise Dyer Coaching's curator insight, August 10, 2015 10:06 AM

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ian Berry's curator insight, August 10, 2015 8:46 PM

Good points about wandering around and engaging and listening. I ask 2 questions What's worth celebrating? What can be better?

Andrew Thorp is a leading expert in how to craft a better story about yourself and your business. I'm having a candid and convivial conversation with him on August 20th You can register from http://www.ianberry.biz/events/

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