Curtis Fletcher, an expert communicator, innovator, and product manager...reveals a simple approach for creating effective presentations for innovators and product managers
|Scooped by Karen Dietz|
OK -- this post is a bit unusual because it presents more of a comprehensive system for creating presentations, while also identifying where storytelling fits in. The author also makes the distinction between a creating presentation that trains people, and a presentation that persuades people.
Depending on where folks are in your marketing cycle, you are going to want to use this system for creating one or both types of presentations to help prospects move closer to converting.
If you are a manager who has to sell ideas and train others, knowing how to craft the 2 different kinds of presentations is critical. Putting together effective persuasive presentations is a major pain point for managers -- so here's a system for getting that done.
What I like about this post by Chad McAllister is that it's a quick synopsis of a podcast with Curtis Fletcher, formerly with ORACLE, who now coaches executives and managers to be more effective communicators.
There's a link to the podcast so you can gain even more information about the SCORRE system and use it in your work. 'Gotta love that. Onward!