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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Jim Kouzes: Why You Should Hone Your Storytelling Skills

Jim Kouzes: Why You Should Hone Your Storytelling Skills | Just Story It Biz Storytelling | Scoop.it
Part 3 of 4. About Our Guest: Jim Kouzes is the Dean's Executive Fellow of Leadership at Santa Clara University and coauthor with Barry Posner of the internationally award-winning and bestselling book, The Leadership ...
Karen Dietz's insight:

Jim Kouzes is one of my heros, along with Barry Posner, his co-author. Their focus is leadership and they are big advocates of storytelling.


In this article Kouzes explains more about why storytelling is a critical leadership skill to develop. And he gives ideas for how leaders can apply storytelling.


As Kouzes says, "People seldom tire of hearing stories about themselves and the people they know. These stories get repeated, and the lessons of the stories get spread far and wide."


 I you are a leader in any capacity, get your storytelling game on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Jeff Domansky's comment, January 25, 2013 6:25 PM
Enjoying his insight; thanks for sharing Diana
Karen Dietz's comment, January 25, 2013 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
wanderingsalsero's comment, January 26, 2013 7:57 AM
I like stories too.
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Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ...

Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ... | Just Story It Biz Storytelling | Scoop.it
Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.
Karen Dietz's insight:

I absolutely love this article on how leaders need to reframe their storytelling to be true leaders -- not just people with authority.


The author, Dean Hyers, does a fabulous job at explaining where leaders go wrong with storytelling and provides plenty of examples for how to do it right.


The secret? YOU are not who the story is about. The story instead is about others and those in your company. Hyers explains very well how to make the shift.


Now I will say -- don't throw the baby out with the bathwater. Sometimes leaders DO need to share their personal stories. In the end, it's about knowing the dance between a leader sharing his/her personal stories and sharing stories about others.


This article helps correct the imbalance I see in leadership storytelling so we can all dance better together.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Karen Dietz's comment, January 21, 2013 1:05 PM
Thank you Brad!
Brad Tollefson's comment, January 21, 2013 3:52 PM
Thank you! Karen
Oakville Deals's curator insight, January 22, 2013 11:29 AM

Reasons why story telling works so well. Good article.

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Three Elements of Great Communication, According to Aristotle

Three Elements of Great Communication, According to Aristotle | Just Story It Biz Storytelling | Scoop.it
The first master of the art believed in ethos, pathos, and logos.
Karen Dietz's insight:

Aristotle and his criteria for effective storytelling still rock after all these years!


This article is a great re-cap of ethos, pathos, and logos. Miss any one of these and you are toast.


The author Scott Edinger's explainations of these are very clear and concise. Pay attention to these 3 elements and for sure you will be a better communicator and storyteller.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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ozziegontang's curator insight, January 20, 2013 5:28 AM

This is what I shared:

 

Enjoyed reading your article. 

 

Wanted to share a quote from my mentor,  Lee Thayer.  In the opening chapter of his book “Communication!: A Radically new Approach to Life’s Most Perplexing Problem” he shared:-----

 

 “…what “communicates” is the interpretation that someone makes of a happening, a situation, an image, or an utterance. A person may be listening to you. But what that person is hearing is not what you said, but her own interpretation of what you may (or may not) have said. All of the actual consequences of any communication encounter flow from the interpretations that people make of things. That may or may not be what was intended. But the power player in any communication situation is the “receiver,” not the “sender.”-----

 

“…Never mistake your interpretation for reality. Just know that you have to live with the consequences of how you, and others, interpret things.   What “communicates’” is whatever a person pays attention to and however she interprets it. You do not control her interpretations, nor does she control yours. That’s how the process works. If you have a different conception of the process, you may want to consider this one. It has far fewer bumps in the road, fewer problems.”-----

 

 

The 9 or 10 books Lee’s written in the past  5 or 6 years contain the seminal ideas he’s been sharing on Communication, Leadership and  high performance organizations for the past 45 years.  And most people have never heard of him.

Karen Dietz's comment, January 21, 2013 1:08 PM
Wonderful comments Ozzie and I agree completely. When I teach MBA students in business communication the entire class is an experience of this. We are always in a state of conveying and refining meaning and living with the interpretations of others. We can experience alignment in meaning, but it takes work. It can be especially difficult when interpretations remain different despite all our efforts. In the end, I think effective communication is the best self-development tool we have around!
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Scott Monty on Ford Customer Storytelling & Lessons Learned

Scott Monty on Ford Customer Storytelling & Lessons Learned | Just Story It Biz Storytelling | Scoop.it
As marketers we all know that storytelling is an essential part of connecting with prospects and customers. Scott Monty (@scottmonty) and his team at Ford
Karen Dietz's insight:

Want to know how to really tell your customers stories and have them grow your business?


Than watch this video and check out the other resources from Ford.


We all need to see examples of what is working in biz storytelling and Ford provides several.


It's not only Ford's customers sharing stories -- it's Ford's strategic use of storytelling to attract new customers, re-launch a product, or increase engagement.


And as you watch the videos, pay close attention to how the stories are structured, framed, and told.


No matter what size business you are -- for profit or non-profit -- there are ideas here for you.


Enjoy exploring this material!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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5 Ways to Improve Your Listening Skills

5 Ways to Improve Your Listening Skills | Just Story It Biz Storytelling | Scoop.it

"In our digital world, we encounter more and more noise and auditory barrage, that’s why Julian Treasure says that: “We are losing our listening.” Con...

Karen Dietz's insight:

Listening is a core storytelling skill. It is the first skill to master in business storytelling.


In my classes/trainings I am always surprised at how amazed people are about the power of listening once they are given permission to do so, and insights they share about about the listening activities we do together.


In this 7 minute TED talk Julian Treasure says we are losing our listening skills.


Perhaps we are. Treasure makes the case for the need to improve our listening skills -- to make connections, create understanding, reduce stress, and build peace.


Certainly we need to become better listeners in order to become better biz storytllers.


In the past I've curated other articles on listening skills and also the importance of audio branding. Just search on those keywords in the TABS section above for more material.


Treasure offers 5 ways to increase our listening skils -- that I think are actually fun -- and presents a model for better ways to listen to others. Yeah!


Enjoy the video and new listening experiences.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 



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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Just Story It Biz Storytelling | Scoop.it
What good is having a content marketing plan if it doesn't create leads and sales for you?
Karen Dietz's insight:

What makes biz stories fail? Lack of confidence and trust.


Read this article by author Jeff Molander who uses the company Pet Relocation as an example to make his points.


What I really like here is that Molander doesn't just list tips for better biz storytelling he shares with us how this really happens for a real-life company that actually produces results.


I also like that his focus is on biz stories that engender confidence and trust. That's the heart of effective biz storytelling.


Enjoy this read.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Nuava Solutions's curator insight, January 4, 2013 6:21 PM

For more information on Marketing Solutions please visit Nuava Solutions

翟文伟's curator insight, January 6, 2013 3:49 AM

Content is king with the proper "next step"

 

This article show a real life example how content marketing done properly. 

 

It is useful to those who consider doing content marketing.

Karen Dietz's comment, January 7, 2013 4:27 PM
Many thanks Jeff and 翟文伟's for you comments! Glad you found the article useful.
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7 Branded Content Campaigns That Got It Right In 2012

7 Branded Content Campaigns That Got It Right In 2012 | Just Story It Biz Storytelling | Scoop.it
though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012. (A salute to the "Brands" that did Branded Content Campaigns right in 2012.
Karen Dietz's insight:

OK -- there's a whole lot of storytelling going on here that is really cool!


I checked out some of these websites and listened to the stories. I agree with the author -- these companies are getting it right.


What I like about the ones I checked out is that these stories are not blatent 'buy our product' pieces. Instead they are interesting, inspiring, or creative stories about others.


Enjoy exploring how these different companies are using stories differently. There is some good inspiration here to start 2013 off right!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Storytelling in Leadership--Avoiding "Newt Happens" Moments

Storytelling in Leadership--Avoiding "Newt Happens" Moments | Just Story It Biz Storytelling | Scoop.it

"Do you remember the controversy when the book “Emotional Intelligence” by Daniel Goleman came out?

The idea that variables other than pure intellectual horsepower could have the same or even more impact on one’s success triggered quite a dialogue."

Karen Dietz's insight:

Storytelling in leadership is nothing new. But what I like about this article is how the author Lou Hoffman pulls together several pieces of information to make some worthy points. 


Like the distinction between direct and indirect leadership and where hypocrisy happens. And where entrepreneurs play that makes them so successful. At the heart of both is where authenticity and storytelling reside.


Then Hoffman adds another twist. Since he opened his article talking about Daniel Goleman's book "Emotional Intelligence", he closes his article talking about the uniqueness of Goleman's About Page on his website.


This fits perfectly into the aricle I curated yesterday on About Pages! Take the tips here from Hoffman's article, and then go do what Goleman did. 


In doing so you will touch both the science and art of storytelling -- and be more successful as a result.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Using Story to Weave Emotionally Engaging Customer Experiences

Using Story to Weave Emotionally Engaging Customer Experiences | Just Story It Biz Storytelling | Scoop.it
Using the power of storytelling, organizations can create not only more seamless cross-departmental interactions, but create more emotionally engaging customer experiences.
Karen Dietz's insight:

Here is what I really like about this article:

It encourages enterprises to think about how customers interface with their organization, and to re-craft those interactions through the lense of storytelling. 


Why? To provide customers engaging experiences, who will then turn around and tell great stories about your organization -- building raving fans.


Fabulous! This is quite a unique perspective in corporate storytelling -- and a much needed one. Following the tenents suggested here may not be easy, but will be worth it in the long run.


This is a meaty article that will take a few more minutes to digest. If you are an influencer in a larger company or a consultant to one, then this article bears paying attention to.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Anecdote: Business Storytelling - the rookie error

Anecdote: Business Storytelling - the rookie error | Just Story It Biz Storytelling | Scoop.it
Karen Dietz's insight:

This is a very quick and short post by my colleague Shawn Callahan in Australia.


All I can say is: Yes!! Avoid this rookie mistake when sharing your stories. You'll get far better results.

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Brands as Story Tellers: Powering Content Marketing Campaigns throu...

Presenters: Kevin Wilk, Divisional Vice President, MultiVu Maria Pergolino, Senior Director, Marketing, Marketo, Inc. Todd Wheatland, Vice President Marketing,
Karen Dietz's insight:

Here is a very comprehensive SlideShare piece that points out several ways businesses can tell their story and stories via branding, visual storytelling, and creating content.


What I really like are the explainations for the 6 types of visual storytelling that really work, along with what kinds of business stories are trending these days. 


If you want to get smarter about creating and marketing content -- i.e. creating and sharing your business narrative and specific stories that comprise that narative -- then dig into this piece.


Lots of good data is shared here and it will really help put your stories into a focused marketing context that will help you build your business. It's perfect as we get ready for 2013.


And thank you Baiba Svenca for suggesting this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Just Story It Biz Storytelling | Scoop.it
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor
Karen Dietz's insight:

This article goes hand-in-hand with another post I curated a few days about about sequencing content.


The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.


Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.


She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.


Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.


As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

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Margaret Doyle's curator insight, December 17, 2012 5:45 PM

I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it. 

Karen Dietz's comment, January 16, 2013 1:15 PM
I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.
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Creative HR: Putting the zing into Staff Induction Programs - Story Doctor

Creative HR: Putting the zing into Staff Induction Programs - Story Doctor | Just Story It Biz Storytelling | Scoop.it
Staff induction programs are one of the great missed opportunities in most organisations. It’s time to think about why we do them, what we hope to achieve and even the word we use to describe the process...

The first formal meeting with new employees is also our first chance to hear their story, identify their strengths and invite them to be an engaged part of our team. There are many creative ways to bring some zing using resources and approaches that will be useful across other areas of your Learning and Development programs, Internal Communications and the business generally. It is also the first opportunity to set the tone of your communication and assure new team members that you WANT to be understood with REAL language and accessible ideas.
Via Gregg Morris
Karen Dietz's insight:

Thank you Gregg Morris @greggvm for finding and sharing this post!


For corporations, one of the best places for sharing your stories is during employee on-boarding programs. 


This article shares some creative ways to get new employees oriented by no only sharing the company's stories, but also inviting their stories in return.


Nice!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Anecdote: The Story of Malaysian Airlines and Business Storytelling

Anecdote: The Story of Malaysian Airlines and Business Storytelling | Just Story It Biz Storytelling | Scoop.it

Via Hans Heesterbeek
Karen Dietz's insight:

Thank you Hans Heesterbeek for finding and sharing this video!


Here is what I love about it: my colleague Shawn Callahan in Australia made this simiple yet elegant and engaging video that shows how leaders can effectively use stories to create change.


The 3 minute video goes over what we typically do that doesn't work. And then provides alternative ways that do engage people in supporting a change effort.


Good one Shawn! Thanks for putting it together and making it available.  It is also a terrific example of Anecdotes biz storytelling in its own right.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Dumb ways to die: A brilliant way to deliver a message - LeadingCompany

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany | Just Story It Biz Storytelling | Scoop.it
Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring.
Karen Dietz's insight:

Latest update 06/23/13: the video has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)

LOL -- I am laughing and now have today's ear worm to deal with from the song on this video!


What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo


Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. 


And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.


While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Enid Baines's curator insight, December 12, 2012 7:31 AM

Clever marketing, catchy tune.

Enid Baines's curator insight, January 13, 2013 5:23 PM

Clever video. Now if I could just get rid of the ear worm. Here's the link to the video:

http://www.youtube.com/watch?v=IJNR2EpS0jw

 

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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Just Story It Biz Storytelling | Scoop.it

"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."


My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.


Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence. 


What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.


It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.


Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!


As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.


And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.


Thank you Jan for finding this gem! @janlgordon


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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Is Your Content Sourcing Conversations? How to use B2B biz stories...

Is Your Content Sourcing Conversations? How to use B2B biz stories... | Just Story It Biz Storytelling | Scoop.it
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.


I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.


This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.


I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.


I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!


So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.


I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.


OK -- I'm heading into the kitchen for some more coffee!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What I Brought Home -- Biz Story/Engagement Example

What I Brought Home -- Biz Story/Engagement Example | Just Story It Biz Storytelling | Scoop.it
See photos of your souvenirs and the stories behind them.


Well, here's nifty little example of customer engagement with storytelling. It's the New York Times curating little anecdotes from readers about travel souveniers. The pieces are short and quick, and each one has a photo attached of the souvenier.


What a lovely way to connect and hear from their readers!


Now -- can you do something similar in your business?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Just Story It Biz Storytelling | Scoop.it
This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.


Here's what caught my attention:


Social Producers are the new storytellers


**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media


**They know how to  trigger desirable (and social) actions, reactions and transactions


**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.


**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each


The difference between Social Producers and traditional content creators is they begin with social outcomes


**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy


**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network


**The overall story and outcome defines the nature of the social object.


Takeaway


**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.


**While the social effect is certainly a goal, the social effect is also the result of social design.


**In the end, people are going to talk, so give them something to talk about!


Curated by Jan Gordon covering, "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon
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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
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How Honda's Agency Taps Authentic Stories for Social | ClickZ

How Honda's Agency Taps Authentic Stories for Social | ClickZ | Just Story It Biz Storytelling | Scoop.it

RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans and stories.


Hey -- here's a company doing brand storytelling the right way! What a great article -- complete with examples and a video. The company? Honda!


What are they doing right?

  1. Listening first
  2. Finding authentic customer stories that have a connection to Honda
  3. Connecting with those customers and making them feel comfortable in sharing their story
  4. Sharing those customer stories but NOT as a campaign
  5. Recognizing that brand storytelling is iterative and evolves over time


The way they are doing these steps creates engagement. And I loved the story and the video.


Read the article for all the details about how effective brand storytelling is happening. Now here's the good part -- you can do this too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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‘The future of storytelling’ media mindset bias | Limor's Storytelling Agora

‘The future of storytelling’ media mindset bias | Limor's Storytelling Agora | Just Story It Biz Storytelling | Scoop.it
Any research project that comes up with a conclusion compacted into a couple of words all beginning with the same initial letter, instantly provokes in me the...


Ahhhh -- here's another great blog post about the nature of storytelling that teases out key distinctions between storytelling, technology, and media.


Today these 3 terms get lumped together in ways that are sometimes quite odd. Statements like, "with technology and media the very nature of storytelling is changing and evolving"  doesn't pass the smell test. Media and channels might be changing -- but storytelling itself?? Hmmm.


Here my colleague Limor Shiponi delves into a recent research report about the future of storytelling to show us the fallacies in the reports assumptions. And ask questions like, "What are we doing??!"


Now why should you care? Because no one wants to get sucked into hype that is creating distortions and false promises.


Oh, don't get me wrong -- I am just as excited about the future of storytelling in business as others. I just want to play with eyes wide open. Otherwise we'll all experience false starts, failures, and misdirection that will eat up time, money and effort. I'd rather be smarter going into a storytelling project than ending up disappointed!


So read this article and let me know what YOU think. It is not a very long article, but it is throught provoking.


What insight would you contribute to what Limor has begun? I look forward to hearing from you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Story Matters

Why Story Matters | Just Story It Biz Storytelling | Scoop.it

Telling is old school, pedantic, and pompous. Telling is transactional; it implies a giver and a taker. When you tell someone something, you shut down true communication. Modern, effective communication is about engagement. It’s about achieving resonance. It’s about moving beyond sympathy to empathy. Modern, effective communication is about engagement.


Ahhhhh -- words of wisdom from colleague Thaler Pekar about what everyone in business needs to recognize about story dynamics. And how working with these dynamics are so critical in today's new marketing/branding landscape.


I couldn't have said all better myself Thaler! Good job. 


Thaler writes for non-profits but the same principles apply to anyone in business -- large or small.


If you've been disenchanted lately with lackluster storytelling results in your business, then these story principles should get you back on track again.


Don't wait -- read this short but powerful article now. Don't get left behind.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Marketing Is Dead -- Story Is Now

Marketing Is Dead -- Story Is Now | Just Story It Biz Storytelling | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.


I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!


Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!


Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.


And I also like that he shares with us what we need to do to stay with the curve:

  1. Getting into community marketing
  2. Identify and promote customers that bring value (and not just based on how much they buy)
  3. Help your customers build social capital
  4. Involve your customers in creating solutions together


What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!


Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling by Design

Storytelling by Design | Just Story It Biz Storytelling | Scoop.it
If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...


This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.


"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.


The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.


From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!


I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.


For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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With Tattoos, Young Israelis Bear Holocaust Scars of Relatives -- A Story Trigger Example

With Tattoos, Young Israelis Bear Holocaust Scars of Relatives -- A Story Trigger Example | Just Story It Biz Storytelling | Scoop.it
Some descendants of Holocaust survivors are having their concentration-camp numbers tattooed on their arms, a practice that provokes mixed reactions and a lot of conversation.


While this article is not directly related to business, it is a terrific example of a story trigger. When I write about story triggers, people often ask "What the heck is a story trigger?"


A story trigger is an icon, art work, symbol, phrase, or artifact that reminds people of a story and stimulates the telling of one. Sometimes a company's logo can be a trigger story.


This article is a perfect example of a story trigger. Once you read this very powerful post, you will understand the power of story triggers.


Corporate cultures and the story fields that they hold, are full of stories that are known and repeated throughout the organization. Many of these are important to keep and promote. They are gems that lend themselves to story triggers. Sometimes a company's values, vision, and mission could benefit from story triggers (although most values, vision and mission statements are deadly dull, not memorable, and need to be storified).


Hopefully this article will spark some ideas about how you can start developing and using story triggers in your work/business/corporate culture.


Thank you to colleague Lori Silverman for finding this and sending it to me!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!