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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Want More Traffic? 5 Ways For High Impact Visual Storytelling

Want More Traffic? 5 Ways For High Impact Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it
Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic.
Karen Dietz's insight:

What a great post this is by Donna Moritz for Social Media Examiner. No doubt about it -- if you want more traffic, creating visuals that trigger a story in someone's mind or that tells a story outright is the way to go.


Moritz shares with us visual storytelling principles that get the job done. And she includes lots of examples which I love because we can actually see what she's talking about. Yeah! The examples alone will give you plenty of ideas for what to do.


And the principles are spot on: be consistent and quick, deliver on your audience's needs, use an obvious call to action, plus 2 more. This is a meaty article with tons of good points to make, so dig in.


Heads up: ads are not visual stories. Instructions for putting on makeup are not stories. Tips are not stories. But as long as any of these are structured and crafted as a problem and a resolution with a main character and a challenge to overcome, they can all be stories. Single photos and quotes can trigger a story in someone's mind: "What a beautiful lake. That reminds me of the time when we visited Crater Lake and I fell off the trail..." So pay attention and make sure you stay in the land of stories. Why? Even greater connection to your audience.


My only wish is that Moritz had shared tools to use to create visual stories. I recently wrote an article on this for Curatti that you can access here. It's a list of my favorite tools, or articles reviewing top tools. I'll also bring the Curatti article into this curation.


OK -- you've got lots to play with so have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mobile Viewers Spend Majority Time With Long-Form Content (Stories)

Mobile Viewers Spend Majority Time With Long-Form Content (Stories) | Just Story It! Biz Storytelling | Scoop.it
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. "Long-form" is considered content that runs 10 minutes or longer.  And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is  61% for desktop video viewing, 60% for [...]
Karen Dietz's insight:

OK -- here's the latest research on mobile video viewers and they are not spending time watching short 3-minute stories. They are watching stories that last lots longer.


Good news! But don't throw the baby out with the bathwater -- share stories that are both short and long. Just don't be afraid to create longer stories. Because truly, some stories just take longer to tell, and often shaving them down to a couple of minutes really guts them..


So share some short gems and add some long stories -- whether written or as videos. And dig into this research so you understand exactly what mobile video viewers are watching in various devices.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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3 Steps for Turning Bland-land Text Into Sparkling Stories

3 Steps for Turning Bland-land Text Into Sparkling Stories | Just Story It! Biz Storytelling | Scoop.it
It may seem difficult to write content that's engaging and seductive, but it doesn't need to be. Here are three steps to turn boring sentences into sparkling content.
Karen Dietz's insight:

OK -- this recent post on Copyblogger never mentions storytelling, yet all the points the author makes directly relates to how to craft compelling stories when creating online content.


The article by author Henneke Duistermaat discusses removing 'corporate speak' from your writing, avoiding the passive voice, and to stop not using words that won't connect with your audience.


These are good reminders for all of us -- because it is very easy to fall into these traps.


Happy writing and storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Carolyn Williams's curator insight, April 5, 2014 7:16 AM

Sparkling!

eProAgi Anderson's curator insight, April 5, 2014 9:31 AM

Truly an exceptional post that offers methods to engage your readers with story telling. If you have an old fashion HTML website, perhaps it's time to kick it up a notch with website a hosted Wordpress platform. The RPVM websites are designed to grab attention! 


To be effective, your website must be dynamic and have the ability to reach your audience. It becomes the conduit to relay information with search and share on social platforms. Take a sec to learn more about RPVM websites  be sure to see the RPVM Sample Sites!

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The Best Storytelling Tips for Bloggers and Biz Folks

The Best Storytelling Tips for Bloggers and Biz Folks | Just Story It! Biz Storytelling | Scoop.it
A well-written blog post is like a good story. It makes us feel that we are right there with the blogger. It can teach us things—about life, or work, or making our way in the world. It can make us ...
Karen Dietz's insight:

I really like this article because it focuses on what really goes into crafting a good story. Like finding the point of the story, setting the scene, and bringing in interesting characters. 


So much of what I read focuses on story structure. Structure is a good thing, but not the only focus of good storytelling. And BTW -- we inherently know the structure of a good story because that is already hard-wired into our brains. The tough parts of good storytelling have to do with figuring out the point, adding in the Language of the Senses (LOTS), including emotion, setting, and great characters.


Lori Silverman and I talk about all of this in our new book that is now available called Business Storytelling for Dummies (shameless promotion).


Enjoy reading this article and the essential elements that create great stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jordi Carrió Jamilà's curator insight, December 18, 2013 3:01 AM

Estupendos consejos para escribir artículos en el blog

Don Breedwell's curator insight, December 19, 2013 9:46 PM

We can use this in the classroom everyday.

Bodil Hernesvold's curator insight, January 21, 2014 11:25 AM

Some good ideas on blogging.

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5 Tips for Creating Content That's Educational—and Unforgettable

5 Tips for Creating Content That's Educational—and Unforgettable | Just Story It! Biz Storytelling | Scoop.it
As a content marketer, it would be a good thing if your audience thought of you as a favorite teacher, right? So take a lesson from a couple of students in the know about what makes an ace educator...
Karen Dietz's insight:

What a great post to help our business storytelling!


In this context, it is all about sharing stories via the content you are creating for websites, blog posts, articles, e-books, etc.


I really like several of the more creative ideas. Think of these 5 tips as ways to frame or present your stories. Like"letting people get their hands dirty", or "encourage field trips". What??!! you say.


Yep -- read the article for these great tips. You'll be glad you did. And I bet you create some unforgettable content!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Audrey's curator insight, August 8, 2013 12:28 PM

How about the flipped classroom.  Give the students general questions they can prepare in relation to the specific topic with instructions on where to find the information e.g.  Youtube, certain websites, the teacher's own flickr presentations.  The classroom then becomes a discussion forum where students can show their knowledge and understanding. 

 

Karen Dietz's comment, August 8, 2013 2:48 PM
Love that idea Audrey!
Guillermo Pérez's curator insight, August 8, 2013 9:56 PM

El contenido como referente y como pretexto para convivir, disfrutar y aprender.

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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | Just Story It! Biz Storytelling | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.
Karen Dietz's insight:

If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.


Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.


Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.


Have fun with this one -- I hope it gets your creative juices flowing!


This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 

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Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Ian Mitchell's curator insight, March 29, 2013 4:49 AM

Good workshop stimulusstimulus

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Just Story It! Biz Storytelling | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Karen Dietz's insight:

When finessing your biz stories and creating content using stories, I love what both the author of the aritcle, Miranda Miller, and Robert Munsch say: "Let your audience love you first." 


In other words, don't try to influence anyone to do anything until you have established a relationship and given something of value  with your audience first without expectation of an immeditate economic transaction.


A story can be a gift. So can other things. And the author provides some ideas here.


Overall, this is a nice piece with good reminders, and I really like the insights on ways to connect with your audience in order to build your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Laurence Roelants's curator insight, February 5, 2013 2:47 AM

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

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Content Is Not King - Storytelling Is - Forbes

Content Is Not King - Storytelling Is - Forbes | Just Story It! Biz Storytelling | Scoop.it
Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect.
Karen Dietz's insight:

For the last few years, storytelling for marketing, branding, business growth, organizational change, and leadership has been all the rage. And most of the talk has been focused on the need to tell stories, the neuroscience of storytelling, and simple how-to steps.


As time goes on, these discussions start maturing and I'm beginning to experience a shift in articles about biz storytelling -- to discussions of quality. Yeah!


Which is the point of this article. It is no longer enough to simply tell stories -- now we have to do it really well. Craft, quality, and substance are on the scene over slap-dash methods.  As the author Brian Clark of Copyblogger says, "Create really good stuff."


Now in many ways this has always been true. Ever told a poorly crafted story and it fell flat? Yep -- because audiences will only engage with a well crafted story. 


But now quality is showing up more and more in the articles I'm scanning.


There are some other points in this article that are important: info about Google Author Rank and listening to your audience.


I disagree with Seth Godin's quote at the end though: 

 “Most of all, great stories agree with our world view. The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.”


Well, that is certainly a condescending statement.


Of course stories teach people new things! For milenia stories have transmitted the wisdom, knowledge and values of groups and organizations. They are instrumental in making strangers friends, enlightening us to the ways of the world, and imparting 'oh' and 'aha' moments.


Instead of saying 'great stories agree with our world view' I'd say 'great stories connect us with the familiar and take us to new places'. In other words, when we hear a story it connects with the memories, archetypes, and mythological themes we've got running around in our heads, and opens doors into new worlds.


So what does all this mean for 2013? Keep practicing and honing your biz stories -- quality counts now more than ever.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Clayton Bye's curator insight, January 6, 2013 9:13 AM

Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve.

Rick Grant's curator insight, January 6, 2013 8:17 PM

Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you.

Karen Dietz's comment, January 7, 2013 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Just Story It! Biz Storytelling | Scoop.it
Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.
Karen Dietz's insight:

What an interesting article this is for anyone in business!


As I read it, I could see that the triggers to fascination that they list are also emotions that are often part of business stories. So this is a twist on common articles that talk about emotional connection in marketing.


So which of the 7 psychological triggers to fascination do you gravitate toward? And which ones end up in your biz stories?


Here's the link to the original article: http://boostblogtraffic.com/fascinate-sally-hogshead/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Hélène Brevet's comment, December 10, 2012 10:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 7:54 PM

Loyal following required

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How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | Just Story It! Biz Storytelling | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.


Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!


Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.


My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.


It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true! 


Read the article for the author's process, great tips, and a free downloadable book. 


Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Victoria Morgia Jamolod-Umbo's comment, September 28, 2012 6:59 AM
A very inspiring story. Hopefully, this will serve as an educational inspiration to many people....
Karen Dietz's comment, September 28, 2012 9:56 AM
I hope so too Victoria. So glad you liked the article. Have a happy day!
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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | Just Story It! Biz Storytelling | Scoop.it

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.


Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.


This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.


Have a delightful read and day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Strategies for Creating Magnetic Online [Storied] Content

5 Strategies for Creating Magnetic Online [Storied] Content | Just Story It! Biz Storytelling | Scoop.it
Brands are content publishers, and the Holy Grail of brand-produced content is magnetic content.


Read this article for 5 strategies that will help you create magnetic stories to share about your business, products, or services.  


The 5 strategies include:

  1. Make it relevant
  2. Connect across time
  3. Extend across media
  4. Inspire people
  5. Draw from the everyday


Each strategies has a video that illustrates the point the author is making.


I think 'Make it relevant' needs some work though. I get the point the author is making with the video that's included, but more could be said here -- like, "make sure your stories help customers find answers to the problem they are trying to solve." Can't get more relevant than that.  Or "have your stories reflect the values, needs and desires of your customers."  You get the idea.


I bet you'll gain several ideas from this article and videos that you'll be applying to your business storytelling. 

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Storytelling Devices for Memorable Personal Story Writing

Storytelling Devices for Memorable Personal Story Writing | Just Story It! Biz Storytelling | Scoop.it

Storytellers need to remember these personal writing tips and include them in every single story, whether we’re telling it orally, or writing it to share on our blogs or elsewhere.


The best business stories are our personal stories or the personal stories of customers, staff, and vendors. But how do you write these stories really well in order to make them memorable and share-able?


This author has great tips for doing just that. Here's the advice I love the most: “You’ll need to write something to discover what your story is. Then you’ll have to rewrite it to work out why your story’s important, and rewrite it again to make the story clear to your readers. But put limits on rewrites. Don’t be a perfectionist and do quash your inner critic.” So true!


Read her other tips to write stories for great blog posts and website content!

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Doing Content Marketing? Why Some Companies Will Never Win At It

Doing Content Marketing? Why Some Companies Will Never Win At It | Just Story It! Biz Storytelling | Scoop.it
Successful content marketing requires a fundamental shift in thinking about how you communicate with consumers—and how your brand serves them.
Karen Dietz's insight:

This article is short and sweet but packs a punch. The author Ross Crooks explains quite clearly how an old school approach to content marketing will bring disaster. If you are using content as advertising and view the customer as a means to sell rather than an audience to attract, success is going to be elusive. Or not sustainable.


I like the tactics given here: be real, do good, give first then ask. Each point made has solid additional insights for you. And the examples shared are good too.


Of course, I'll add a fourth tactic: the way to get the first three done is to share your authentic stories. Please don't forget that. If you do, your content will be dry and boring and not produce the results you want.


Marketing and branding has been changing over the past few years from messaging (push technology) to storytelling (pull technology). It's not easy to make that shift. And as I review the kinds of stories businesses are sharing these days, it's hard to find examples of companies doing it well. 


So I will periodically keep curating articles like this one so we can all get our heads on straight about the new marketing landscape, and continue with better storytelling. Enjoy this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want Your Story To Go Viral? Most Popular and Surprising Headline Words

Want Your Story To Go Viral? Most Popular and Surprising Headline Words | Just Story It! Biz Storytelling | Scoop.it
There is no one way to create viral content, but with a bit of research, we can get a glimpse of how to write a great headline and what words to choose.
Karen Dietz's insight:

I curated this article because when we are creating and sharing our stories/content online, any help we can get to spread our ideas is welcome.


This article is all about the most popular words used in headlines that have gone viral -- and they are not what you might think. Good to know!


In the online world, crafting fabulous headlines for your stories is critically important. It's how you grab readers to want to know more.


So here is a incredibly helpful guide based on the latest research. Enjoy learning about these and turning your OK headlines into dynamite ones!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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José Antônio Carlos - O Professor Pepe's curator insight, April 16, 2014 8:18 AM

Boas manchetes não garantem boas histórias, mas ajudam muito a localizá-las.

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Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Just Story It! Biz Storytelling | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.
Karen Dietz's insight:

Here's a great article that demonstrates how longer blog content is now the ticket to higher rankings. Yahoo! This is great news for biz storytellers.


As this article points out, it is a fallacy to think that you need to write exceedingly short stories in blog posts in order to engage readers. Being able to write longer content (1,5000-2,000 words) allows much greater flexibility when sharing stories in  your articles.


This post by Julia McCoy includes good data to counter the prevailing thinking that 500-word articles get the job done. Shorter articles do not lead to higher conversion rates either, as she documents. Other myths she addresses:

  • People don't like to read
  • People have short attention spans
  • People only read short messages
  • People are too distracted
  • Social media only wants short content


Grab all the data shared in this piece and feel free to share more of your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Gav Morris's curator insight, February 25, 2014 5:54 PM

The end of succinct at last...

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:20 AM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

Prof. Stefan Heijnk's curator insight, February 28, 2014 2:21 AM

Good news for longform addicts. :-)

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7 Content Marketing Tips to Grab Your Audience's Attention: Story Stuff

7 Content Marketing Tips to Grab Your Audience's Attention: Story Stuff | Just Story It! Biz Storytelling | Scoop.it
Content marketing is hard. Here are 7 content marketing tips and resources that will get you so much more with much less. It’s about working smarter, not harder.
Karen Dietz's insight:

From Pratik Dholakiya, a guest author for Copyblogger, comes a great article on how to capture someone's attention for gaining readeres, customers and fans.


Many of the 7 tips connect with storytelling. In fact tip #2 is: tell stories!


Tip #1 is about headlines. I just wrote an article about how to title stories to entice people to read. Especially when shared digitally. As Bullas says, if the headline doesn't grab them they won't read your material. So headlines are critically important if you want folks to read your stories.


Tip #5 is all about being conversational. And that is critically important in your storytelling. No one likes reading material when you sound like a stuffed shirt :))


Tip #6 focuses on making your audience look good. When we think about this in story terms, it's making sure your customer is the hero of the story, not you.


All of the tips are solid. And there are quite a lot of good points here. So enjoy the discussion and the gems shared.


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul

Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul | Just Story It! Biz Storytelling | Scoop.it
The Honest Tea founders raised eyebrows when they sold their company to Coke for millions of dollars.
Karen Dietz's insight:

Aaarrggghhh!! I want to know the end of the story! But I have to wait until it's published in September 2013.


Now here is brilliant biz storytelling! The Honest Tea founders tell their story of how they sold their business to Coca-Cola as a graphic novel (comic book form). This post shares an excerpt of their story and it's a cliff-hanger. I can hardly wait to find out what happened and hear how the story ends. I'm counting down the days until the book comes out.


So the company creates their story as a graphic novel, publishes a part of it on the web, doesn't share the end, and readers defnitely want to hear how it turns out. Think they'll buy the book? Oh yeah!


Take some lessons here. Let your creativity kick in and create something similar. Your audience will love it. And keep having fun (storytelling is fun BTW, if you haven't figured that out yet)! :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Just Story It! Biz Storytelling | Scoop.it

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.

Karen Dietz's insight:

This Google+ video is 1 hour and 13 minutes long and it does have some really good material.


I watched it while working on my emails and enjoyed many of the points being made here.


The video has Brian Clar, Doug Pray, and John Jacobsen talking about branding, storytelling, and business. They do definitely come from the new media/TV/Hollywood mold yet I definitely appreciated their comments on storytelling as an art/craft that takes time to develop, authenticity, and what branding really is and its connection to storytelling.


So carve out some time to listen this weekend, or do what I did and multi-task (it is easy to follow along).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, February 11, 2013 9:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 2013 11:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Karen Dietz's comment, March 8, 2013 12:37 PM
Good to know Tommy! Thanks for jumping in and giving us an update.
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5 Essential Podcasts That Help YOU Become a Successful Biz Storyteller - STAND out by doing OUTstanding stuff

5 Essential Podcasts That Help YOU Become a Successful Biz Storyteller - STAND out by doing OUTstanding stuff | Just Story It! Biz Storytelling | Scoop.it
Tweet I don’t care. I don’t care whether you are an author, marketer, mom, designer, biz owner or rebel leader – if you want to succeed in today’s environment, you have to be a grrreat storyteller first.
Karen Dietz's insight:

OK -- this should be a great lead into the weekend and tickle your funny bone.


Business storytelling encompasses both oral and written forms. So where do you get a group of podcasts that cross the spectrum of business storytelling that also promises to be entertaining?


Right here! Or at least that's the promise :). Hey, the author's post is funny enough as it is, so I'm inclined to believe him.


Go check out these 5 funny and entertaining podcasts that deal with various aspects of storytelling. And enjoy your upcoming weekend!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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98 Magazine Secrets for Keeping Your Blog & Content Fresh--Story Ideas!

98 Magazine Secrets for Keeping Your Blog & Content Fresh--Story Ideas! | Just Story It! Biz Storytelling | Scoop.it
Tweet One of the best methods of content marketing is to publish valuable content on your business blog. But how do you write about the same topic over and over again while keeping your articles  f...
Karen Dietz's insight:

Hey folks -- need some new ideas for biz stories? Well here is a whopper of a list. Surely you wil find some gems here that you haven't thought of before.


Not all 96 will work for stories. Like polls, horoscopes, trend watching, and shopping steals. But the outcomes could be stories!


Anyway, as we are all planning our content and biz storytelling for the next year, this is a treasure trove of possibilities for you. 


Have fun exploring and getting inspired!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Add Visual Humor To Your Website With A Cartoon Subscription Service

Add Visual Humor To Your Website With A Cartoon Subscription Service | Just Story It! Biz Storytelling | Scoop.it
Click here to edit the content...
Karen Dietz's insight:

Hey -- this isn't about storytelling per se. But it is about spicing up your website with a little bit of humor. Perfect for a Friday afternoon! Let a little bit of humor be part of your business narrative :))


Enjoy the article and the ideas shared here. I hope it brings a smile to your face, and smiles within your community!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Reasons Why Your Content Doesn't Attract Links -- Story Elements

10 Reasons Why Your Content Doesn't Attract Links -- Story Elements | Just Story It! Biz Storytelling | Scoop.it
So we have all heard time and time again, "to attract links you need to build great content". But very few actually talk about what good content looks like. That's because good content can come in many different forms.


Here's an article by Joe Hall that very clearly explains why content on a website gets ignored. And they are all story principles!


Keep this list handy and make sure when you are creating content -- any kind of content whether it be a blog post or a brochure -- that you include a well written title, has a unique voice, contrast, a focused key message, etc.


Read the article for more!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Bones to Pick with 'About' Pages -- Storied or Not -- and an Example of a Good One - A Storied Career

Bones to Pick with 'About' Pages -- Storied or Not -- and an Example of a Good One - A Storied Career | Just Story It! Biz Storytelling | Scoop.it

I had two occasions in the last couple of months to see the “About” pages of many Web sites and blogs. In the first, I had a few dozen story practitioners that I wanted to invite to participate in my Q&A series. In the second, I visited many sites and blogs to glean a short description of each so I could list them on my inside pages.

Both activities had maddening elements.


Topics I curate sometimes come in waves. It seems the current wave is "About" pages on websites. I've added several articles to the collection recently about how to craft them well using your stories.


And here is another one. But it is slightly different (and why I curated it). Colleague and fellow curator Kathy Hansen wrote this piece today about the lack of "About" pages on blogs -- and how frustrating it is.


She goes on to give examples of a blog with a great "About" page, and those that don't.


Take her advice -- make sure you have a well crafted "About" page on your blog, on your website, and in your other promo material. 

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15 Copywriting and Content Marketing Blogs that Will Make You More Money | Copyblogger

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Copyblogger | Just Story It! Biz Storytelling | Scoop.it
Whether you're a professional copywriter or a business owner, read these 15 copywriting and content marketing blogs if you want to make your writing more effective and earn more money.


Well now -- here's a different article than what I typically curate. But once you craft your business stories, you've got to imbed them into your blog, website, other marketing content, and write a bunch of content around them. That's where these 15 copywriting blogs can help you!


It's not enough to simply write or tell your business stories.  We all need to get better and smarter and writing not just great stories, but creating compelling copy.


I've check out the blogs on this list and will definitely keep up with several of these. Ben Settle's looks great, as does Harrison Amy Copywriting, Men with Pens, Success Works, and Works That Begin With You.  And The Rant looks like it will provide the occasional much needed kick-in-the-pants!


I hope these blog writers really help you write great material.


Thank you Copyblogger for putting this list together!

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