Just Story It! Biz Storytelling
196.0K views | +0 today
Follow
Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

John Hagel: Resolving the Trust Paradox [re: biz stories]

John Hagel: Resolving the Trust Paradox [re: biz stories] | Just Story It! Biz Storytelling | Scoop.it
I love paradox, as anyone can tell from the name of the research center that I run with John Seely Brown in Silicon Valley – the Center for the Edge. Paradox is basically a puzzle, often juxtaposing two elements that...


This post by John Hagel goes under the category of "Thinking better about biz storytelling."


Sharing stories builds trust. This is a wonderful thing. But as John shares, it's a double-edge sword. Here's the paradox the author discusses: "In a nutshell, here’s the paradox. Everyone thinks that trust is important. Yet, at the same time, trust in individuals and institutions is eroding."


What does this mean to you as you share your business stories? "It turns out that the very practices that helped us to build trust in the past are now contributing to the erosion of trust," says Hagel.


He then discusses new approaches to building trust: vulnerability, will, being forward-looking, and others.


This article is a must read to be able to respond to today's always shifting business landscape. And so can more consciously work with your stories to keep you successful.

more...
Karen Dietz's comment, February 24, 2012 8:44 PM
Yeah, he is one of my favorites too! Have a great weekend Jan :)
Karen Dietz's comment, February 24, 2012 8:47 PM
Thanks for re-scooping this Jan! Glad you liked it. Cheers :)
Karen Dietz's comment, February 26, 2012 11:08 PM
Thanks for re-scooping this Susan! Have a wonderful week :)
Scooped by Karen Dietz
Scoop.it!

Why effective branding is about doing, not telling

Why effective branding is about doing, not telling | Just Story It! Biz Storytelling | Scoop.it

A brand can no longer afford to simply trade on an idea of what it stands for. Instead, in this era of radical transparency, a brand must be willing to tell the story of what it’s actually doing.


Yep -- storytelling without living the story is inauthentic. Business storytelling has to be authentic or you are doomed. You've got to have a story.  But then you actions and story have to match up to generate authenticity.


Read this article for a really good discussion about branding, storytelling and walking the talk.  Otherwise your storytelling is just another form of vaporware.

more...
janlgordon's comment, January 27, 2012 2:31 PM
Karen Dietz
Can't remember if I thanked you or not for this, makes the point for sure:-)
Scooped by Karen Dietz
Scoop.it!

Authenticity Vs. Perfection: How To [Story] Brand Like A Rock Star | Fast Company

Authenticity Vs. Perfection: How To [Story] Brand Like A Rock Star | Fast Company | Just Story It! Biz Storytelling | Scoop.it

Billy Joel’s schmaltzy ballad “Honesty” spoke the truth back in 1979.


I really like this post because it is all about the quality of authenticity -- and not worrying about being perfect!


Authenticity is the heart and soul of business storytelling. This post uses rock bands to talk about this.  As the author says, "There was a point, only a few years ago, where having a solid rock star brand meant covering up every wart and imperfection."


And, "A point to consider about honesty in branding: We human beings are wonderfully imperfect creatures, and we can only relate and bond with other wonderfully imperfect creatures."


Dare to be honest, authentic, and imperfect in your stories and story sharing.  It will make you much more human and relatable :)

more...
Karen Dietz's comment, January 3, 2012 6:24 PM
Thanks Jan!
Charlie Dare's curator insight, April 23, 6:57 AM
Being relatable in your story telling ~
Rescooped by Karen Dietz from Story and Narrative
Scoop.it!

ReCourses: Storytelling and Real Storytelling

ReCourses: Storytelling and Real Storytelling | Just Story It! Biz Storytelling | Scoop.it

"Bill Baker (no relation) is nicer than I am, so don't pin any of my introduction on him. I recently spoke to an auditorium of C-level executives, and the title of my presentation was long but revealing: "The Happy Death of Branding, the Next Fad of Storytelling, and the Hopeful Rise of Alignment."

 

I guess that expresses my view of branding: there are a few firms really doing it, and the rest (and majority) aren't doing anything differently than they did before, but now they are calling it branding because it sounds upstream."  


THE ORIGINAL LINK IS BROKEN! HERE IS THE NEW LINK: http://www.recourses.com/recourses-storytelling-and-real-storytelling

What a great post this is about how storytelling can easily get mucked-up when it gets labeled as 'branding' -- especially when most never receive any formal training in storytelling or understand it dynamics.


I love it when the interviewer says, "Real storytelling is a very complex skill, and I can sit for days listening to Bill point out the subtleties involved."


The rest of the article is a recap of an interview with Bill Baker who has decades of experience in corporate storytelling and who you can tell, knows his stuff.  Bill talks about the difference between storytelling and strategic storytelling -- and then gives how-to steps for making sure this is happening.


Go read the rest of the article for great insights about how to do 'strategic storytelling' with your company.


Thank you Gregg Morris @greggvm for this article!


Via Gregg Morris
more...
No comment yet.
Rescooped by Karen Dietz from organizationalstorytelling
Scoop.it!

Authenticity in business storytelling | One Thousand & One

Authenticity in business storytelling | One Thousand & One | Just Story It! Biz Storytelling | Scoop.it
In this video post, Yamini Naidu explores the importance of authenticity in business storytelling. Why do your stories need to be both factually true and authentically true?

 

I love this short (4+ minute) video on authenticity in business storytelling.  When we are surrounded by hype and spin in our political, business, and entertainment worlds, getting clear on the power of sharing authentic business stories is critical for success.


Via Kathy Hansen
more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Great Storytelling & Marketing Tips

Great Storytelling & Marketing Tips | Just Story It! Biz Storytelling | Scoop.it

There are great tips in this article for telling your story and marketing your organization.  These are lessons from the non-profit world that apply directly to entrepreneurs and small businesses who don't have big budgets to work with.

 

Learn to share your vision, create your unique and authentic voice, all without breaking the bank.

 

Originally shared from @youcanhelp on Twitter.

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

A Quarter for a Tale: Corporate Storytelling: When Your Story is Worthless

A Quarter for a Tale: Corporate Storytelling: When Your Story is Worthless | Just Story It! Biz Storytelling | Scoop.it
Why your business story might be worthless - http://ow.ly/6evkU - thanks @storyteller...

 

I just reviewed an article about corporate culture and storytelling that creates engagement.  Now here's an article about the other side of the coin:  having a great story to tell with nothing to back it up with.  In other words, your customer service or internal processes suck so bad, your story turns worthless.

 

Written by my colleague Sean Buvala, this is well worth the reminder that the "lure of story" is seductive, but don't go there unless you can walk your talk.

more...
Sean's comment, August 30, 2011 6:56 PM
Thanks for posting, Karen.
Scooped by Karen Dietz
Scoop.it!

Sharing Authentic Stories -- How To Democratize The Media | Amy Goodman | Big Think

Amy Goodman has faith in the power of authentic stories.

 

Host of Democracy Now, Amy Goodman makes terrific points here about the power of sharing authentic stories.  

 

I love the point she makes about the difference between chatter and authentic stories -- and that what we hear mostly in the media (including social media) is chatter, not authentic storytelling.

 

What's this got to do with business?  99% of my clients don't want, or don't know how, to share their own authentic stories.  But those are the stories we want to hear.

 

If you're in business, forget the hype, forget the buzz and learn how to share your stories authetnically.

 

Watch this video to learn more.

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Content Marketing and Personal Stories | WordView Editing

Content Marketing and Personal Stories | WordView Editing | Just Story It! Biz Storytelling | Scoop.it
Do you struggle with the idea of mixing personal stories with corporate content? Do you wonder if they even have a place in content marketing? Keep reading.

 

Yes! A great reminder for us all.  Learning to tell our personal stories (without bragging) is an powerful activity for you and your business.

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

In organizations, leaders are less able to use storytelling to ...

In organizations, leaders are less able to use storytelling to ... | Just Story It! Biz Storytelling | Scoop.it
An interesting aspect of corporate storytelling is that the authenticity of a story is more essential than its historical accuracy. Take for example the case of Hewlett-Packard, where emblematic stories of the two ...
more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Small Business Labs: The Rise of [Biz] Storytelling

Small Business Labs: The Rise of [Biz] Storytelling | Just Story It! Biz Storytelling | Scoop.it
Over the last few months a hot topic in the media has been business storytelling. Entrepreneur's How to Become Your Company's Storyteller is a good example.


Here is a short quick read on how storytelling is fast becoming a critical business skill.


I like this article for 2 reasons:

  1. The additional links it shares for specific examples of businesses engaged in storytelling.
  2. The emphasis on being human.


All the emphasis on branding and storytelling aside, it's the being human part of storytelling -- being you, authentic, and unique -- that is the most valuable for your customers and your business.


Go read more for a great way to start your week.

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Where Do You Most Authentically Tell Your Story? - A Storied Career

Where Do You Most Authentically Tell Your Story? - A Storied Career | Just Story It! Biz Storytelling | Scoop.it

People are people. They aren’t brands. When people become “brands,” they stop being people and become one of three things: vessels for cultural archetypes, characters in a narrative, or products. … Can you realistically remain “authentic” and real once you have surrendered yourself to a process whose ultimate aim is to drive a business agenda?


I'm right there with author Kat Hansen, Oliver Blanchard, Gregg Morris and other colleagues on this topic.


Effective business storytelling is all about authenticity. It is easy to cross the line into fakery when your story is so objectified it becomes disconnected from reality.


Go read this great article, take the insights to heart, and stay real.

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

  Branding Consultant Epidemic Spreads. Meaningless Brand Narrative Disease On The Rise

  Branding Consultant Epidemic Spreads. Meaningless Brand Narrative Disease On The Rise | Just Story It! Biz Storytelling | Scoop.it

”Why should people buy these expensive coats?” “Well Brian, we think people are really looking for authenticity…”. “But in these days of austerity aren’t you taking a big risk?” “Well Brian we think authenticity is really what people want to pay for these days.” “But if they can save money do you think people…?” “It’s all about the authenticity Brian, these are Authentic Made In Canada Coats.”


Ahhhh -- a cautionary tale for us all! Or in other words -- when 'authenticity' goes bad.


Here's the deal:  authenticity is NOT the message, it's the outcome. It's the result. It's the goal. 'Authenticity' is not what makes these coats unique -- it is something else and that is what the company needs to articulate.


The way this company is using the word 'authenticity' is just so much hyperbole.  It's at the same level of saying "We are great! Our coats are great! Buy them because they are great! They are great because we are great!" Oh please.


Read this short post with more insights from the author, and please, never ever do what this company is doing.  Good grief -- what are they thinking?? Well, obviously they are not....

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Brand new narratives « Big Orange Slide

Brand new narratives « Big Orange Slide | Just Story It! Biz Storytelling | Scoop.it
The parallel can be drawn to a compelling brand narrative. A good story is transcendant, no matter what the medium, the time, the place, or the way we engage with it. Which leads to the next question.

 

LOL -- I couldn't resist sharing this pearl of wisdom with you from author Joel Derksen:

 

Brands are for cows. Stories are for people.

 

We need to continue to get smart about marketing our businesses using stories so we can grow and prosper.  Enjoy reading the rest of this article about the real connection between branding and storytelling.  

 

This will eliminate any confusion you may have about 'brand storytelling' and help keep you on the path of sharing your authentic stories to grow your business.

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Crane Wife -- Asking Too Much From Stories

The Crane Wife -- Asking Too Much From Stories | Just Story It! Biz Storytelling | Scoop.it
Thoughts on Living a Storied Life...

 

What a beautiful blog post with an important cautionary tale -- stories or storytelling is not the cure for every problem in business.

 

Author Bob Kanegis has given us food for thought here about treating our stories with respect, knowing when to NOT tell stories, plus keeping the magic and mystery of stories alive in our frenetic hyped-up world.

 

Enjoy this lovely post, take a breath, and bring balance back into your story activities.

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

IKEA and authentic stories of identity

IKEA and authentic stories of identity | Just Story It! Biz Storytelling | Scoop.it
In August, I had several speaking engagements in Buenos Aires, around the theme of using storytelling in branding and e-marketing. As always, one of my central themes was that many of the principles I use in leadership ...

 

The author contrasts how Margaret Thatcher used her personal stories to great effect as a leader, and how IKEA as an organization does the same.  Good examples and insights are shared here.

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Culture of Storytelling Drives Engagement - Corporate Culture Pros

Culture of Storytelling Drives Engagement - Corporate Culture Pros | Just Story It! Biz Storytelling | Scoop.it
The culture of storytelling within a corporation can enhance and increase engagement, motivation and help people envision outcomes.

 

This article is about sharing your stories internally in your company.  Whether you are an entrepreneur, a one-person show, or a small business, you either have employees or vendors.  Sharing your company stories with these folks builds engagement, trust, reputation, and loyalty.

 

Read this article for insights on ways to share your stories that create engagement.  There are good examples here!

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Does Your Marketing Content Tell a Story?

Does Your Marketing Content Tell a Story? | Just Story It! Biz Storytelling | Scoop.it
Stories are for more than case studies – they should span across your entire marketing content strategy.

 

As this article says, stories are for more than case studies – they should span across your entire marketing content strategy.  There are some good ideas here worth reading.

 

A word of warning though -- your stories have to be authentic and match your actions.  This is a lot easier to do for solopreneurs and small organizations.  When you get bigger, scalability issues creep in.  So let's get smarter about our storytelling and marketing efforts by being less glib about how easy this is :)

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Brand authenticity: the “real” story | brandSTOKE

Brand authenticity: the “real” story | brandSTOKE | Just Story It! Biz Storytelling | Scoop.it
I posted this article because it points to the importance of having a Vision Story as part of your core set of branding stories. A Vision Story tips the scale in building brand authenticity. When I work with clients, this is the one that is most often overlooked. Yet as this article says, authentic branding occurs when consumers feel you are not simply trying to sell them something.

"Is Miller beer genuine? Is Coke the real thing?"
more...
No comment yet.

Just Story It Newsletter

Sign up for my rather infrequent newsletter