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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Heart of Success? Compelling Characters: 3 Storytelling Lessons

Heart of Success? Compelling Characters: 3 Storytelling Lessons | Just Story It! Biz Storytelling | Scoop.it
To perfect your brand of storytelling, you need to become a master of character development. Here are three lessons you can't miss.
Karen Dietz's insight:

What a great post Ted Karczewski @TeddyHK wrote about what creates fabulous stories. The secret is in creating fabulous characters.


I agree. Here are 3 solid how-to tips for crafting successful business stories by focusing on the characters.


As Ted says, "Characters are the heart and soul of a good story. In order to become an effective brand storyteller, you first need to identify and develop your main characters. Here’s how:..."


Enjoy this piece and focus on your characters. You'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Storytelling, Innovation + Sci-fi for execs: Leads To New Products

Storytelling, Innovation + Sci-fi for execs: Leads To New Products | Just Story It! Biz Storytelling | Scoop.it
Middle-aged 'Star Wars' fan to brief locals on preparing for future
Karen Dietz's insight:

What a great article! And how fabulous that creating science fiction adventures with executives is leading to boosts in creativity plus discovering new products.


Now how innovative is that? It just goes to show how versatile storytelling is, and how when it is creatively applied, whole worlds open up.


Read this article by Roger Showley. It's great this is happening in my own backyard here in San Diego, CA. Not only will you enjoy this very different application of storytelling, you'll get some ideas yourself about how to use storytelling to create a future story, or help you meet future demands.

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Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons | Just Story It! Biz Storytelling | Scoop.it
The fourth of the branded "Inside Films" series directed by Robert Stromberg, also stars Colin Hanks and Catherine O'Hara.
Karen Dietz's insight:

This must be the day for creative storytelling because here comes Intel and Dell with their 4th installment in their social film series "What's Inside".


Since 2011 Intel has been making these films. Another came out in 2011, and the third in 2012. The article has links to other posts about the films.


As it turns out, Intel is releasing the entire series soon. The current film debuts on Hulu, with new episodes weekly for four weeks, then starting May 6 the full series will be available on WhatLivesInside.com and YouTube. Yeah!


This is brilliant marketing and storytelling. If Intel can tell us stories about their invisible product (computer microprocessors -- what makes your computer go), which you will never see but can't live without, then you can too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Handbook of Digital Storytelling

Handbook of Digital Storytelling | Just Story It! Biz Storytelling | Scoop.it
“The Digital Commmonwealth team have been working on producing a resource which helps people develop digital storytelling skills. The handbook is intended for use by the participants of the project,...”
Karen Dietz's insight:
I'm working on my iPad this morning before heading out the door and found this cool resource. If you want to build digital storytelling skills, this guide may be just what you are looking for. It promises to also show you how to use social media in your digital storytelling. Here's the catch though -- I couldn't download the materials to check it out because I'm not on my computer. I've been having terrible internet connectivity issues these last 2 days so hope all gets resolved soon. In the meantime, check out this resource and let me know what you think. Thanks and happy day!
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$2 million in donations! The Power of Storytelling in Newsletters

$2 million in donations! The Power of Storytelling in Newsletters | Just Story It! Biz Storytelling | Scoop.it
TweetEmail TweetEmailRecently I had the privilege of interviewing Michelle Brinson of Nashville Rescue Mission about the outstanding work she is doing on the organization’s newsletter.  Michelle was a recent participant in our Nonprofit Newsletters...
Karen Dietz's insight:

What a fabulous article! Yes, it's about a nonprofit who successfully uses storytelling in its newsletter to raise significant cash. But guess what -- every tip and insight here applies to business.


Newsletters are still one of the most powerful ways to market your business. If a nonprofit can do this, so can you. And for all the nonprofits reading this curation, here's a perfect example to follow.


What I really appreciate about this post are the following points:

  1. "It definitely is a donor-centered piece and not necessarily a fundraising piece. All calls to action are soft."
  2. They are constantly on the lookout for stories, with staff and volunteers being the eyes and ears for the Exec. Director.
  3. They follow a structure in their newsletter for sharing stories so multiple voices are heard.


There are other tips and insights in the article and it is well worth the read. Story on, and may your storied newsletters bring in the cash! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Activating Your Audience’s Brain: Cool Graphics On How The Brain Works

Activating Your Audience’s Brain: Cool Graphics On How The Brain Works | Just Story It! Biz Storytelling | Scoop.it

Via Tom D'Amico (@TDOttawa)
Karen Dietz's insight:

Here's a snack to get your started on this Monday. This is a very quick post with great graphics that show which parts of the brain are activated through storytelling, and which parts of the brain are activated with data.


The graphics are great. What I really like is that the different areas of the brain are named, along with their function.


Even better, there's a link to an infographic with more detail. Frankly, I like the graphics in the post more than the infographic. But I know you'll enjoy both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Don Breedwell's curator insight, March 25, 10:56 PM

From classroom to boardroom we all have stories to inspire, motivate, and educate. 

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Incredible Talk Event From Incredible Coach -- Karen Dietz Interview

Incredible Talk Event From Incredible Coach -- Karen Dietz Interview | Just Story It! Biz Storytelling | Scoop.it
IncredibleTalks! Marketing and Mindset Interviews for Entrepreneurs, Coaches, and Consultants
Karen Dietz's insight:

Now here's the second interview with me that's coming up next week. This one is with Mike Rafferty of Incredible Coach, and you can listen in on Wed. March 18th. Mike was great to work with and I am honored to be on his show.


Click on the link to get all the info on when and how to participate.


Mike and I did this interview a few months ago where we talked about how to use storytelling to increase your impact, influence, and revenue. We had a great time for 30 minutes and I shared lots of good info for you to take home.


BTW -- my book with Lori Silverman Business Storytelling For Dummies is now a bestseller! It's been out a year and we've sold over 5,000 copies. Yay! Only 6% of non-fiction books sell that many. Wow -- who knew? Needless to say, we are thrilled.


OK -- shameless self promotion is over and I'll go back to curating more cool stuff for you :))


Enjoy your day -- Karen

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TED $1million Prize in 2015: Dave Isay of StoryCorps wins!!

TED $1million Prize in 2015: Dave Isay of StoryCorps wins!! | Just Story It! Biz Storytelling | Scoop.it
“I’m a storyteller.” It’s a sentence that can be found in a wide variety of TED Talks -- because, really, it is the heart of what we do. This is why, for the 10th anniversary of the TED Prize in 20...
Karen Dietz's insight:

Woo hoo! Go Dave Isay! Isay is the founder of StoryCorps and he just won the million-dollar TED Prize in 2015.


As a Folklorist, his work is close to my heart -- because that's what Folklorists do--collect stories. The stories StoryCorp has collected all go to the Library of Congress where my Folklorist buddies handle them with care.


To go right along with the other post I curated today on story listening, here's what Isay has to say about StoryCorp: "...he sees StoryCorps as primarily about listening. 'Listening is generosity,' he tells us. 'Listening to someone else closely is one of the most valuable gifts we can give to another human being.'


Amen to that. Congrats Isay! Go read the post to learn more about StoryCorps and what TED has planned for him. Oh happy day, happy day :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Here's Why Startups Need Storytelling (or any biz)

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Karen Dietz's insight:

It seems it's the day for SlideShare programs! Here are 14 slides that quickly lay the case for business storytelling. And what I really like is that if focuses on intentions and results. This is good -- otherwise we fall into "let me tell you a story so you'll buy my product", also called transactional storytelling.


Transactional storytelling doesn't get at the true power of business storytelling. This Slideshare easily shows us why.


After you view these 14 slides, another SlideShare will load that goes through what makes a good story. Well -- the focus is on the hero story, which is one kind of story. The author gives some really good examples. 


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Marc Kneepkens's curator insight, March 10, 2:54 PM

Great SlideShare. We all need stories. Have a startup? Tell its story. Have a pitch? Tell a story. Catch the attention. Use the imagination. Have a team and want to create a culture? Tell a story. And so on.

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Going Viral: Secrets of Writing Smart, Long Form Storytelling

Going Viral: Secrets of Writing Smart, Long Form Storytelling | Just Story It! Biz Storytelling | Scoop.it
Going deep with the founders of Wait But Why, who show that thoughtful, long-form content is king.
Karen Dietz's insight:

What a great article! The data is now in -- long form storytelling goes viral and bucks the myth that we all have the attention spans of a gnat.


What I love about this post is how thorough it is. And thoughtful. Author Michael Grothaus @michaelgrothaus features long-form bloggers Tim Urban and Andrew Finn and their site Wait But Why. Grothaus digs deep into why their blog has been such a run-away success with its long form stories, and what it means. Plus he shares numbers with us:

  1. Average length of their article (3,000 words)
  2. Traffic in 19 months: 31 million unique visitors, 87 million page views, 106,000 newsletter subscribers
  3. Average shares: 300,000 to 600,000 shares per article
  4. Posting frequency: one article/week on average


Gotta love those numbers! Next Grothaus shares Urban and Finn's philosophy about writing such long posts. The he delves into 4 elements that make their posts go viral that you, too, can follow.


May all your business stories bring you numbers like those above!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Marco Favero's curator insight, March 10, 2:55 AM

aggiungi la tua intuizione ...

Lachlan Brown's curator insight, March 11, 6:27 AM

Some excellent advice for creating valuable and quality long form content.  Key takeaways include writing on what you're passionate about, being authentic, working hard, and using images to support the words, not the other way around.

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Sigh -- I Wish I Had Known My Story

Sigh -- I Wish I Had Known My Story | Just Story It! Biz Storytelling | Scoop.it
 
My Story of the Week from my radio show Story Powered™
When I was growing up I knew exactly who I was and what I wanted to be. I knew right from wrong and what I stood for in the world. As I got older things got a little fuzzier.
Karen Dietz's insight:

What a great essay about our personal stories -- when we are clear about them and what happens when we are not.


Author Lianne Picot writes about her personal experiences when not being clear about her own story made her unable to communicate her vision to her Board of Directors. Or that lack of story clarity leading to her to walk down strange paths.


What is good for the goose is good for the gander. In other words, what we can learn from our personal stories has direct bearing on working with business stories.


Companies who aren't clear about their stories experience the same problems Picot so eloquently writes about.


There are great lessons to take to heart here and apply personally and to business life. This isn't a long article -- and it is a delightful read.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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The importance of storytelling for business change, social change

The importance of storytelling for business change, social change | Just Story It! Biz Storytelling | Scoop.it

“A new world requires new stories, but people will only listen to them when they themselves are included in the storyline.”

Karen Dietz's insight:

What a thoughtful, rich, and informative article this is! Yes, it's about what needs to happen in storytelling for social change to happen. But the author, Simon Hodges in the UK, makes a strong case that the same points apply to business as well.


In fact, they apply to anyone who desires to inspire people to make a change. Any leader, marketer, brander, or social change activist will be better equipped to use stories to advance business or a cause after reading this. This is because the author doesn't focus on plot, characters, emotions or other story mechanics -- but on precious story dynamics instead.


This is a must read, IMHO.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Info, Knowledge, Wisdom: How Storytelling Works

Info, Knowledge, Wisdom: How Storytelling Works | Just Story It! Biz Storytelling | Scoop.it
Thoughts on navigating the open sea of knowledge.

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat
Karen Dietz's insight:

Maria Popova of Brainpickings @brainpicker just posted this about the role and function of storytelling in our lives (and business) and it is awesome. What a great way to begin the week!


Popova has made a 4.34 minute animated video essay to go along with her post. In the blog and video she talks about the difference between information, knowledge and wisdom. Turns out storytelling is what converts information into knowledge that then turns into wisdom.


Read the article and watch the video to understand what she means by information, knowledge, and wisdom. And to discover how storytelling fits in. People are starved for knowledge and wisdom is often overlooked. When companies/nonprofits feed the hunger for both, growth happens.


BTW -- everyone carries nuggets of wisdom within them. Storytelling is how we access that wisdom and share it with others. In turn we discover the wisdom others carry by listening to their stories. In that way all of our wisdom grows. This applies to business as well as personal life. What wisdom are you carrying?


Right on Maria -- great post. Story on everyone!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 


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Iñigo cifuentes's curator insight, March 2, 5:22 PM

Why are we here?

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Dark Storytelling, Marketing, and New Horizons for Biz Stories

Dark Storytelling, Marketing, and New Horizons for Biz Stories | Just Story It! Biz Storytelling | Scoop.it
the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz.

Via Eric_Determined / Eric Silverstein
Karen Dietz's insight:

Ahhhhhh, now here's an article that will cause you to step back and get you thinking. It's about the underbelly of storytelling -- or dark storytelling. And how to avoid that path. I've experienced all that is shared in this article in my work with clients.


What I love is how the author, David Berkowitz @dberkowitz, pushes back against the current state of storytelling in marketing, and shows us where its power -- and the future -- really rests.


This is a rare article to find, but it speaks truth. Time to get wiser -- and better -- at our business storytelling. This article will help you do that.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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CIM Academy's curator insight, March 24, 5:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 7:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

Arielle Monnerot-Dumaine's curator insight, April 2, 11:48 AM

so true ! 

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Friday Fun -- Celebrate World Storytelling Day!

Friday Fun -- Celebrate World Storytelling Day! | Just Story It! Biz Storytelling | Scoop.it

The theme for 2015 is "Wishes"

Karen Dietz's insight:

Woo hoo -- today is World Storytelling Day, celebrating the art of oral storytelling. That means all us business folks get to celebrate it too -- because we are getting really good at sharing our stories with others.


The theme for this year is "wishes". And my wish for you is you check out the films of Les Blank: 

http://www.forbes.com/sites/tomteicholz/2015/01/30/les-blank-is-always-a-pleasure/


Blank is a documentary film maker who excelled in storytelling. As the article says, "The Criterion Collection on Hulu has just recently released a  5 Blu-Ray disk compilation of the work of documentarian Les Blank, called “Always for Pleasure” – which is a great title because whether it’s musicians in Louisiana or Mississippi, attendees at the Garlic Festival, or Werner Herzog making Fitzcaraldo, Blank always manages to give the viewer maximum pleasure with minimum authorial interference."


I remember watching many of these films and today I still talk about Blanks, "Garlic Is As Good As 10 Mothers". In the theaters they used to put a pot of boiling water with peeled garlic cloves in it on a hot plate in the back. The smell of garlic permeated the theater while watching this amazing film about the herb. My roommates were hooked and couldn't wait to get home to eat garlic!


As the author of this article, Tom Teicholz, says, "Blank, like his films was one of kind.  Worth knowing, worth enjoying." Hear, hear.


Happy Friday and enjoy the weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Creative Storytelling: Find A Mysterious Story Under Your Car's Hood

Creative Storytelling: Find A Mysterious Story Under Your Car's Hood | Just Story It! Biz Storytelling | Scoop.it
Since you may have never had a mechanical reason to pop the hood, the brand is giving you a creative one.
Karen Dietz's insight:

What an inventive use of storytelling! Here Toyota has started a new campaign all about 'looking under the hood'. 


What do you get? Photos of the engine block? Schematics of the engine only an engineer would love? Reminders to change your oil filter? Nope!


What you get is a real story -- all kinds of stories. Love stories, mysteries, surprise stories. 


The app is only available in Spain right now, as I understand it. Can we hope for a US app soon? Check it out. Very creative. Should give you some more ideas for ways to bring storytelling into your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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St. Patrick's Day Story: From A Religious Event To A Global Party

St. Patrick's Day Story: From A Religious Event To A Global Party | Just Story It! Biz Storytelling | Scoop.it
St. Patrick's Day began in Ireland as a serious religious event, but Irish immigrants in the U.S. helped transform it into a celebration of Irish culture that is now marked everywhere from Tokyo to Toronto.
Karen Dietz's insight:

Happy St. Patrick's Day everyone! I'm wearing my green and sipping coffee from my favorite green mug this morning. In searching for something fun to share with you today, I found this article about how St. Patricks Day has turned into a global party.


Hey -- I love a great party but how did this one turn out to be so big? The answers await you here in this backstory.


Enjoy the post along with my favorite Irish Blessing:

May you be blessed with warmth in your home,
love in your heart,
peace in your soul
and joy in your life


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Research, Data, and Stories With No Ending: Fab Storytelling Tips

Research, Data, and Stories With No Ending: Fab Storytelling Tips | Just Story It! Biz Storytelling | Scoop.it
Rigorous research and attention-grabbing storytelling are very different trades and it is clear there are professional and personal risks for academics looking to translate complex data into bite-s...
Karen Dietz's insight:

Having sat through various mind-numbing academic research papers at conferences over the years, I was thrilled to find this article about how storytelling can come to the rescue.


Now, as a business person -- why should you care? Because many of us will have to deal with data and research at some point in our careers -- even if it's just sales charts.


This post, written by Cheryl Brumley, has great tips for how to find relatable imagery in the research so anyone can grasp its significance.


Then she gives us a structure that will help anyone organize the research into a comprehensible story instead of complex mess.


Now here's a particular storytelling truth: not all of our stories have endings. Conclusions can't be reached, except to say "stay tuned" or "more to come". This is the exact dilemma for research storytelling where the ending is not about a conclusion, but about pointing out pathways for more research to be done. Brumley gives suggestions for how to wind up the story when you find yourself in this position.


Overall, this is another solid example of storytelling in a different arena (academics) and learning more about storytelling in different applications.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Prasanna's curator insight, March 21, 8:30 PM

Excellent- research storytelling

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Improve your communication – forget mentioning stories

Improve your communication – forget mentioning stories | Just Story It! Biz Storytelling | Scoop.it
Imagine you’re in an audience with 100 colleagues. You’re waiting to hear from your leader. It’s the monthly briefing. He takes the stage. A quiet rolls across the audience.
Karen Dietz's insight:

Colleague Shawn Callahan at Anecdote writes another great blog post about business storytelling and how to absolutely destroy any interest in your stories.


And that is....by mentioning/using the word "story' or 'stories'.


What??!! you say? But yeah -- its a major buzzkill. Makes people suspicious. End of story.


Read what Callahan has to say about this little recognized fact, and what to do about it. Learn what to avoid to keep people engaged.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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K Dietz/Just Story It Interview Coming Up March 17!

K Dietz/Just Story It Interview Coming Up March 17! | Just Story It! Biz Storytelling | Scoop.it
Great leadership is about trust and relationship building. In today’s competitive climate, trust can be challenging to build and maintain.
Karen Dietz's insight:

Hey everyone -- when it rains it pours and next week I've got 2 interviews coming up on business storytelling.


This first one is with Lianne Picot who is interviewing me on "Building Trust & Relationships With Story". This will be a lot of fun. Yes, I've already been sent a list of questions to answer. But....we both agree that our conversation may take us deeper into other paths. In any event, Lianne is a pistol and we'll be laughing, talking, and sharing fab stuff.


So mark your calendars for this cool radio show!

Tues. March 17 -- St. Patrick's Day


Follow the link for all the listening info. 


LOL -- the interview will happen at an ungodly hour for me. So I'll be there with my big green St. Patty's Day mug of coffee, and my big smoothy cup of some healthy green concoction just to make sure I'm charged up and my brain is on. Pray I don't channel someone stupid because I'm not awake yet :))


Listen in and chat soon -- Karen

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This makes sense: 4 Levels of Story Listening

This makes sense: 4 Levels of Story Listening | Just Story It! Biz Storytelling | Scoop.it
Follow links for: Chinese - Español People often ask scribes how we do what we do. There is the short answer: "We draw while people talk..." And then there is another way of thinking about it, whic...
Karen Dietz's insight:

Here's an very interesting blog post that friend and colleague Mary Alice Arthur in Denmark pointed me to. It's a blog talking about scribing -- or graphic facilitation. Scribing is where trained professionals visually capture the proceedings of a meeting or conference in real time on whiteboards or long panels of paper on the wall. It's amazing to watch and is a fantastic way to capture all that happened in a meeting.


This particular post presents Otto Scharmer's 4 levels of listening and talks about the connection to storytelling. I've always talked about "deep listening" in my client workshops and coaching. This is what I mean by that.


The author also constructs the 4 levels of scribing which actually maps the experience of storytelling. Awesome!


This is a short post but really good. I hope you get several "ah-hah's" by reading it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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A Different Take On Storytelling

Slides of my speech at Imagine 2014: an attempt to bring some light and insights to the twelve "dreamers" participating in this year’s event.
Dreamers: keep dreaming, but made your dreams come true!

Karen Dietz's insight:

Well, here's a tasty tidbit for today -- a different view of storytelling. The irreverence here tickles me, and so do the truths it contains. It's from Montecarlo in Spain @Imastranger and  www.quimicavisual.com.


If there's anything I've learned over the years, it's that storytelling comes in all shapes and sizes. If we get stuck thinking storytelling in business is only about a hero, that you have to entertain, and that you always have to tell a story -- then you live in a constrained world with diminished creativity (IMHO).


So check out these 22 slides for a different take on storytelling. Some might have you scratching your head -- and that is a good thing. Storytelling is broad, deep, and sometimes complex. These slides will give you a taste of that vast world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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13 Easy-to-Use Tools for Creating Killer Visual Stories

13 Easy-to-Use Tools for Creating Killer Visual Stories | Just Story It! Biz Storytelling | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky
Karen Dietz's insight:

I found this on fellow curator Jeff Domansky's curation "Public Relations and Social Media Insight". When I saw it I went, Yippee!


Finding good tools that don't require a huge learning curve is so important today. Looks like most of these fall into that bucket.


And we all know how important adding visuals into our stories, articles, blogs posts, are. The same goes for creating infographics or other visual content.


Enjoy checking these out and I hope you find new fab tools to play with :)

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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 3:14 PM
Good article to help anyone wanting to create better content.
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AIRBNB's Case Study Of Successfully Using Storytelling

The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.

Karen Dietz's insight:

This is a very useful slide presentation for any business who believes in storytelling as a path to growth.


It's a case study of how Airbnb uses stories. It's broken down into 3 basic story types that any business can follow. And the slides show you exactly how they did it.


They've come up with great names for these 3 story buckets, too!


I know you will get a lot out of this presentation -- you'll be taking notes :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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The Best Storytelling Ad: Leonard Nimoy, "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...
Karen Dietz's insight:

I'm a huge Star Trek fan. I've watched all the episodes, the movies, spinoffs, and reruns. I am so sad at the death last week of Leonard Nimoy who played the character Spock.


As I was trolling the internet for remembrances, imagine my delight when I stumbled across this Audi ad featuring Nimoy and the younger version of Spock played by Zachary Quinto in the latest Star Trek movies.


Forget the Budweiser Super Bowl ads! This is now my all-time favorite. It's fabulous storytelling and not to be missed. We kept playing it this weekend and laughing again and again. There are great lessons here on business storytelling, too: humor, drama, surprise, great characters, etc.


If you've never heard of Star Trek (as I'm experiencing in my workshops these days) you might not get all the jokes. If you are a fan, you will have a great time.


Carry on Mr. Spock. Farewell Leonard Nimoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Russell Roberts's curator insight, March 2, 5:25 PM

Interesting video from business consultant Karen Dietz.  This Audi ad is prices as the old Mr. Spock (the late Leonard Nimoy) matches wits with the new Mr. Spock (Zachary Quinto) in this funny commercial. Priceless!  Aloha, Russ.

Steve Whitmore's curator insight, March 12, 8:14 AM

Old versus new ideas for education and social work.  What do we keep? What do we change?

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