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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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3 Powerful Game Dynamics That Create Brand Superfans | Fast Company

3 Powerful Game Dynamics That Create Brand Superfans | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Game dynamics can be used for everything from making school less awful to making people less lazy. (Yes, I’m talking to you: Put down the donut and pick up the Nike Plus!


What does this have to do with biz storytelling?  A lot actually.


First, understand that listening to and sharing stories is a form of deep play -- it's fun and enjoyable and completely engaging if done well.


Gaming is also deep play -- it's fun and enjoyable and completely engaging if done well.


Often in business we create our stories, slap them on our website or bring them into our presentations.  Often that is enough to keep the pipeline of prospects flowing.


But in today's competitive marketplace, what can you add to keep your competitive edge, engage customers even more, and generate raving fans?


Adding gaming dynamics to the mix.  Read this article for 3 simple types of gaming dynamics you can add to your storytelling & marketing for a winning mix.  


And read the previous article on linking ads to storytelling for great content.  Reviewing both together should give you a wealth of creative ideas for your marketing next steps.

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Digital Storytelling: What Can Porn and Paula Deen Teach Us ...

Digital Storytelling: What Can Porn and Paula Deen Teach Us ... | Just Story It! Biz Storytelling | Scoop.it
And that's where we find ourselves today. Only now, digital records that oral history. People are telling and re-telling the stories they find most compelling and valuable to them, constantly changing and commenting on them to ...


This is a brilliant title and what are the take-aways from this post?

  1. Move the free-line (offer content for free)
  2. Creating your digital story is not the end, it is the beginning -- the real value in digital storytelling is setting up the interactions around it so you continually engage with your viewers.


There are great examples here plus a good lesson in headline writing :)

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Your Values Through Stories...Corporate Storytelling | Douglas magazine

Your Values Through Stories...Corporate Storytelling | Douglas magazine | Just Story It! Biz Storytelling | Scoop.it

This article has some great examples/tips for crafting and using business stories that convey your key values.


There's only a minor tweak I would make.  The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..."


The sentiments are all correct, but the steps are backward.  Core value statements come out of your stories.  And then when presenting your company, it's story first, then naming your values last.  It goes like this:

"Story

  Story

  Story

And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]"


If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement.  When you share your stories first, you are 'demonstrating' how you embody the values you hold dear.  These are two very different experiences for your audience.


So switch the steps, read the article and grab the examples -- they are well worth it.

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Influence Through Stories -- How-To Video #2

Influence Through Stories -- How-To Video #2 | Just Story It! Biz Storytelling | Scoop.it

Here's the second video in Ty Bennett's series on how to tell compelling business stories.


This time Ty focuses on the structure of an influential story.


Is this good information?  Yes

Did he model good storytelling? Yes


And still my manipulation meter started ringing.  We all want to move people to action with our stories. And we know stories can be used for both good and bad.


Stories do have the potential to be manipulative. I think it was just the way Ty was languaging a few of his thoughts that made me uncomfortable.


What do you think after watching this video?


There is a solution to this: always be authentic with your stories, and walk your talk.  And as Ty says, keep the focus on your customers, not you -- they are the heroes, not you.


Ty shares a very specific structure for compelling storytelling.  It's not the only structure that works. But watch the video and master this format to get you started (you will find video #1 here also).

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Influence Through Stories -- An Excellent How-To Video #1

Influence Through Stories -- An Excellent How-To Video #1 | Just Story It! Biz Storytelling | Scoop.it

This is an excellent 20 minute video by entreprenuer Ty Bennett about how to tell stories that engage, persuade and move people to action.


This is every business person's dream and Ty gives solid advice in this video that you won't get elsewhere.


I've taught business storytelling for over 10 years and even I learned a few great things watching this!


This is the first of 3 videos. May all three give you as much good advice as this first one.

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B2B Social Media Story Telling | Socialnomics

B2B Social Media Story Telling | Socialnomics | Just Story It! Biz Storytelling | Scoop.it
Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong.


This a short but great post on shifting your thinking about social media and the power of storytelling for your business.


What I really like, besides the mindset, is the example of how Cisco is using storytelling so effectively.  It's about connecting with your audience and pulling them in, not pushing your company on them.


This is sophisticated business storytelling at its best -- that we all can do.  


Enjoy the post and the fabulous 5 minute video.

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Omar Kattan - New Age AdMan's curator insight, March 1, 4:12 AM

A brilliant post about Cisco's approach to b2b storytelling from Tim Washer, social media head for Cisco Systems’ SP Marketing group.  

 

Tim discusses various initiatives that focus not on the brand and its products but on helping spread inspiring industry stories that matter to their target audience.  

 

Watch and enjoy their first video from their "Network Effect" web documentary.

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Storytelling & Your Website...Implementing the CSS of Design Storytelling

Storytelling & Your Website...Implementing the CSS of Design Storytelling | Just Story It! Biz Storytelling | Scoop.it

Don't be intimidated by the techy title -- this article is a really great explaination of how to tell your story(ies) through your website.


This is not an easy task, but the author has broken it down for us so it is easy to understand and grasp.  There are really good insights here and tips.


I hope this article really helps you use your website more effectively, make it stickier, leverage your stories, and connect more strongly with your customers and prospects.

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When You Overdo Storytelling

When You Overdo Storytelling | Just Story It! Biz Storytelling | Scoop.it
What's the worst horror story you can imagine for a presenter giving a marketing presentation? Falling in love with his or her story!


What a great reminder to occassionally cool it with storytelling.


Sometimes we get so in love with sharing our stories we end up killing them.  The audience fades away.  They've heard enough.  They want you to stop.  They feel like they are being held hostage by your storytelling.


So this article reminds us to halt, take a breath, and listen -- to our audience.


That's why one of the first storytelling skills to master is listening -- to the story, to the audience, to the context.


Read the article and follow these 3 tips to make sure you are in balance with your business storytelling.

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Twitter Launches Customer Stories

Twitter Launches Customer Stories | Just Story It! Biz Storytelling | Scoop.it

Twitter just launched a web page containing stories from its customers about how the service has made a difference in people's lives.  What a fabulous idea!


But there is only 1 actual story here.  Can you guess which one?


These are quick and easy to go through. This is a good example of a company with a great idea, and the kernels of some fabulous stories, but the end result is lacking.


What most companies don't realize is that if they are going to solicit stories from customers, they have to help them out by giving a few guidelines.  Otherwise you just get a jumble of stuff and a story if you are lucky.


To help you out, I've written a free quick 3-step guide for Story Gathering which you can download at www.juststoryit.com/howto. From the same page you can also download the free Narrative Forms guide to help you sort out what is a story and what is not.


And let me know in the comments below if you spot the actual story on the Twitter Stories page! If you guess correct, I'll give you a shout out on Twitter and Facebook :)

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Podcasting as Digital Storytelling: Behind the Scenes Look

Podcasting as Digital Storytelling: Behind the Scenes Look | Just Story It! Biz Storytelling | Scoop.it
Check out this article on podcasting as digital storytelling!

 

Oh, yes let us not forget the humble podcast as a very powerful tool for sharing our stories!

 

It is easy in these days of digital media glitz to overlook podcasting as a very effective tool for business storytelling.  This article not only reminds us to use this exceedingly low cost method, it also gives a series of steps/questions to ask for allowing storytelling to occur during the event.

 

While written with a slant for non-profits, ALL businesses can profit from the author's advice.

 

So I agree, do check this article out!

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Greenwich Connect's curator insight, August 12, 2013 7:02 AM

interesting resources for podcasting and digital storytelling

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Marketers, Calculate Your Talk-Listen Ratio - Harvard Business Review

Marketers, Calculate Your Talk-Listen Ratio - Harvard Business Review | Just Story It! Biz Storytelling | Scoop.it

Here's what I love about this article: it actually gives us a measure for our listening activities versus talking.

 

Why is this important? Because the first skill to build in becoming a compelling business storyteller is listening!

 

Storytelling is a pull technology and listening is critical to that dynamic.  Talking is a push technology and will only take you so far.

 

But how much listening do we need to do? Read this great post by Jack Springman to find out.

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Does Your Story Convey Your Leadership [or you]?

Does Your Story Convey Your Leadership [or you]? | Just Story It! Biz Storytelling | Scoop.it

I missed this very short post, but thanks for fellow curator Jan Gordon @janlgordon for bringing this to my attention.

 

The questions below are very similar to the ones I ask when coaching a client on his/her storytelling. So yes these questions are about leadership, and they also are about anyone working with their stories. Here's Jan's review:

 

"I really liked this very short but important piece by Shawn Murphy - It's thought provoking and very valuable for anyone who is in business today.

 

It's absolutely crucial to tell a story, that conveys the essence of your brand message, and connects with your audience.

 

Here are a few questions Shawn asks his readers:

 

**What story do you want your leadership to tell?

 

**What story is told through your actions? 

 

Does your story illustrate what you believe or want?"

 

****As you prepare for this week, think about the story you want to craft through your leadership-in-action.

 

Make it memorable. Leave people touched, moved, and inspired"

 

 


Via janlgordon
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[Not Good Storytelling] 13 Common Web Design Mistakes

[Not Good Storytelling] 13 Common Web Design Mistakes | Just Story It! Biz Storytelling | Scoop.it
The online environment is so full of different websites. Hence, you wouldn’t be noticed if you do not have an outstanding website.

 

Use this checklist to avoid bad storytelling via your website.

 

Think of your website as one big story you are telling about your company.  How it is designed, the colors you use, and the content you share together create a story.

 

We all know that a solid structure, great beginnings & endings, a clear key message, and well placed sensory material (among other elements) create a compelling story.  These same principles apply to creating your website.

 

Having an unclear message, unreadable contents, ambiguous value, complicated navigation, long crowded pages, and too many details are all bad web storytelling.

 

Your website is a meta-story, and it is populated by many additional stories.  Read these 13 points of what to avoid so your website is conveying the best story possible about you and your business.

 

Then make sure your site is populated with compelling stories and you are good to go!

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The Art of Storytelling and Implications for Advertising

The Art of Storytelling and Implications for Advertising | Just Story It! Biz Storytelling | Scoop.it
If you look back across the history of mankind, storytelling has played a vital role in propagating culture, from community to community, across generations.


I'm a little late in curating this article, but I'm glad I waited because when paired with another recent article in this collection, you'll get a double-whammy of ideas and tips.


Let's start first with this article.  I like how the author lays out the importance of storytelling in advertising. And when he says, "In the strictest sense, a story has a narrative ark, a beginning, middle and end; however in advertising we can be looser in our definition" he's actually talking about using story triggers, i.e. bits of material that trigger a story within us.


He then goes on to point out how the UK company Sainsbury has combined ads with rich content.  Are these actually stories?  I couldn't tell.  But the idea is there: link ads and stories in content modules that flow together!


For additional ideas on how to do this that creates more engagement, go read the next article on "3 Powerful Game Dynamics That Create Brand Superfans." It's a winning combo.

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How to write a good success story: CARP Model

How to write a good success story: CARP Model | Just Story It! Biz Storytelling | Scoop.it
classifieds, how to write a success story, marketing tips, Success, success story, writing a success story...

 

This is a very useful article when crafting your success stories -- either for your business or for your resume.

 

The CARP structure is not the only model and you can download a free worksheet with more ideas and examples from my website: http://www.juststoryit.com/articles?mode=PostView&bmi=750604 

 

Thanks again to Kat Tansey @KatTansey for sharing this article!

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Silvia Toffolon's comment, November 17, 2011 3:22 PM
The link is wrong. The right link is:

http://www.juststoryit.com/articles?mode=PostView&bmi=750604
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2 Big Mistakes...Connecting People Through Storytelling | Doobybrain.com

2 Big Mistakes...Connecting People Through Storytelling | Doobybrain.com | Just Story It! Biz Storytelling | Scoop.it

Well, I have a few things to say about this 2:35 minute video but mostly it is do not do what these folks did!


Yes, there is some good information about business storytelling here.


Yes, the video is entertaining.


Here's what doesn't work:

  1. Too many abstract concepts.  What does 'unified approach' mean? How does storytelling make client's lives easier (when storytelling takes focused work)? Watch the video, you'll see what I'm saying. If storytelling makes the complex simple, their concepts are too complex. I'm left with "Say what??"
  2. Announcing at the end, "We are the only storytelling agency on this tiny blue planet." Oh good grief!! What a lie. All credibility is just shot.  Haven't these folks ever heard of AUTHENTICITY?? Or humbleness?


The lessons here:

  1. Never ever ever get so caught up in your own puffery that you lose all credibility.
  2. Don't use jargon or vague concepts to make yourself sound smart.


So watch the video and tell us what else you like or dislike about it....

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How to Make a Video for Your Organization - Part I

How to Make a Video for Your Organization - Part I | Just Story It! Biz Storytelling | Scoop.it

What a great piece with very practical tips for telling your organization's stories with video.  

This article isn't really about the technology, but how to think about the story before you pick up the camera. Most people just jump in before answering the questions posed by this author.


Don't be fooled by the focus on non-profits in this post -- the insights here apply to all of us.


Once you are finished with this post, click on the link to the author's other article on 6 Tips for Collecting Great Nonprofit Stories. This will give you tips on how to capture stories for your company.

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What McDonald’s Teaches Us About Engagement [& Storytelling]

What McDonald’s Teaches Us About Engagement [& Storytelling] | Just Story It! Biz Storytelling | Scoop.it
A recent McDonald's commercial for coffee got me thinking about how best to engage prospects.


Whether or not you like the McDonalds commercial featured here, you've got to give the author big points for showing us how to re-think our marketing and sales, create better customer engagement, and grow the bottom line.


Her insights also will help create stories that connect with customers.  I really like how the author gives specific steps to take towards the end of the article.


When you are able to craft and tell your stories that engage customers, you'll win.  If you craft business stories just because it's a good idea, you'll lose.


Read this article to know the difference for crafting better marketing materials, and crafting better stories.

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How to Improve Your [Marketing] by Creating Your Own Great Metaphors, Get Famous, Retire Early and Die Filthy Rich*

How to Improve Your [Marketing] by Creating Your Own Great Metaphors, Get Famous, Retire Early and Die Filthy Rich* | Just Story It! Biz Storytelling | Scoop.it

"Crafting great metaphors is one of the most creative ways to add chili powder to your writing [stories] and transform it from a boring bean soup into a four-alarm meal."


Love the title! And the article is great too.


While written for writers, take these gems and run with them.


The author shares with us a simple process for finding metaphors for your stories.  Metaphors are a very powerful element to bring into your storytelling.


But metaphors go beyond storytelling -- they are critically important in website and other promotional copy.


Have fun finding metaphors for your stories and other materials.  Take your time.  Listen for metaphors people are using.  Hunt for metaphors being shared in the world.  Bring the ones you like into your marketing and see how much easier it is for people to connect with you.

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Make it Stick [With Stories] -- Resources | Heath Brothers

Make it Stick [With Stories] -- Resources | Heath Brothers | Just Story It! Biz Storytelling | Scoop.it

Just finished visiting the Heath brother's site and discovered a treasure trove of free resources to download.


Their model will help put your storytelling in context -- and their tips will help you make it even more sticky.


Chip & Dan Heath wrote the book Made To Stick which is all about how to make your ideas 'stick.' One significant technique they talk about is storytelling.


If you want your business ideas/products/services to stick, then take a few lessons from these guys.  Go grab those free resources and while you are at it, watch the video The 100,000 Homes Campaign on their home page.  It's an amazing story and a great example of digital storytelling.

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Why We Should Be Wary Of The Fashion For Business Storytelling

Why We Should Be Wary Of The Fashion For Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
Blog post at HowToWriteBetter : These days everyone in the business communication world seems hooked on “storytelling,” right?

 

What a great post and a cautionary tale for us all.

 

It's easy to jump on the bandwagon of biz storytelling and completely muck it up.  As the author says:

 

"I know I’m a cynical old goat, but to me much of this story telling stuff stinks to high Heaven of boring old case histories – glammed up with a bit of magic, sprinkled with a little fairy dust, and told to inspire customers, stakeholders and whoever else with what basically amounts to 'this is what we achieved way back here for customer X, so we could achieve the same or better for you.' "

 

The way most case histories are crafted and shared by companies are hardly stories and mostly boring. But they could be very compelling stories. Same with customer stories & profiles -- most don't even qualify as stories.

 

I don't agree with the author that your founding story should only be told to stakeholders / employees / stockholders because your customers couldn't care less. My decades of experience say otherwise.  A company’s founding story can have many uses and potential customers do like hearing that kind of a story in the right context.  But you've got to pay attention to make sure your story is right for the context you are in.

 

At the end, the author includes a good story that you may or may not have heard before.  It bears re-telling :)

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Startup Venture Applies Storytelling Techniques to “About Us” Section

Startup Venture Applies Storytelling Techniques to “About Us” Section | Just Story It! Biz Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

Perfect article.  Great read.  Fabulous examples. Easy to implement.  Follow the "Our Story" structure for your "About" page!

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Digital storytelling: A tutorial in 10 easy steps

Digital storytelling: A tutorial in 10 easy steps | Just Story It! Biz Storytelling | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

This is quite a comprehensive article so make sure you bookmark it as an initial reference tool when creating your digital story.

 

The author takes us through each step of the finding, crafting, editing of your story. Then includes how to prepare and execute the technical side of the equation.

 

My only comment on the contents is the section on crafting your story.  The author relies on drafting the story in writing and then eventually creating a storyboard for it.  This process will definitely appeal to some people.  

 

But if you want a shortcut, 1) create an image deck of 3x5 cards first.  On each card write a key word or draw a stick picture of the image you want to convey.  2) Then practice sharing your story orally and watch how the 3x5 cards often shift position.  3) Once you've gotten your oral story 'down' it's a snap to write it as text in a document.  But in the meantime, you already have your storyboard.

 

After you've read this article and still need more info on creating a digital story, visit the Center for Digital Storytelling for additional instructions: http://www.storycenter.org/resources.html 

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Humanize Healthcare [or any biz] with a Lasting Impression

Humanize Healthcare [or any biz] with a Lasting Impression | Just Story It! Biz Storytelling | Scoop.it
One way to personalize your hospital and humanize healthcare is to pick people at your facility, shadow them, then tell their stories.

 

Not sure which stories to tell about your business? Then try this technique: pick one person in your company, or one client/customer, shadow them, and tell their story.  This article shows you how by offering a story and an example of how a healthcare company did just this.

 

It's a great win-win: you have a story, they feel great.

 

Thank you to fellow curator @maxOz for sending me this article!

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10 Common Video Storytelling Mistakes (and how to avoid them)

10 Common Video Storytelling Mistakes (and how to avoid them) | Just Story It! Biz Storytelling | Scoop.it
Five years after Youtube's birth there's probably not a newsroom in the land that isn't trying to do video journalism in some way or another.

I say 'trying' because, as you'll probably have seen...

 

Want to create videos about your company and its customers?  Want to shoot an interview with a colleague or an expert you met at a conference?

 

Then follow these 10 tips about what to avoid and how to create a really good video.  It doesn't need to be complicated or high tech, just pay attention to the basic technical issues listed here, and combine it with good storytelling skills. I'm learning to master this medium -- and you can too!

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