Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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NEVER THANK YOUR AUDIENCE: Competitive Sales Presentation Skills

NEVER THANK YOUR AUDIENCE: Competitive Sales Presentation Skills | Just Story It! Biz Storytelling | Scoop.it
Thanking the prospect puts you in a weak position for selling. Learn why thank you, is the wrong way to go for a win, and what you can do instead.


When I first read this title, I'm going, "Jeez, so now presentations are competitive!?" Then I read that this is about SALES and I go, "OK, let's see where this goes."


Here's the bottom line and how it connects with biz storytelling: the article helps us craft much better endings. Crafting compelling endings that inspire action are HARD. This article talks about what most of us do -- thanking our audience at the end of our presentations.  Even if we are not giving sales presentations, this is what we do and it is not effective. 


This article very clearly explains why. And I really like the questions posed in this article because they really help anyone crafting certain biz stories to focus the story on your customer. In founding stories, focusing on yourself is OK, and eventually you want to shift the story over to focusing on the customer. You can adapt these questions to hep you do that.


Then read the comments to the article -- there's gold there too!

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Karen Dietz's comment, March 25, 2012 2:15 PM
Thank you for re-scoopiong this Anne-Laure! Have a great week :)
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Rethinking PowerPoint: The New Wave of Presentation Tools

Rethinking PowerPoint: The New Wave of Presentation Tools | Just Story It! Biz Storytelling | Scoop.it

From Karen: In a presentation rut? Looking for better tools that actually allow you to more easily create a narrative or allow for easier story sharing than PowerPoint? Then check out this article and the recommended tools!

 

Although tools like Powerpoint and Keynote have become the de facto standard for giving presentations, they are often limiting in their design and ease of use. And while tools like SlideShare help users share their presentations online, they often don’t give enough context to the slides.

 

To provide solutions to these pain points, traditional presentation tools are being completely re-thought from the cloud down to help presenters deliver a better presentation, and share it relevantly after it’s done.


Thank you to fellow curator Baiba Svenca for originally curating this article!


Via Baiba Svenca
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Karen Dietz's comment, March 15, 2012 3:52 PM
Yeah, it is definitely making the rounds!
Roger Fisher's comment, March 18, 2012 8:22 AM
Karen, I've learned so much from you and Baiba. Thank you! Keep up the good work!
Karen Dietz's comment, March 18, 2012 12:00 PM
Oh thank you Roger! You've made my day :) Have a great week coming up!
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The 6 C's of Story Branding: A Breakthrough Approach To Identify & Develop A Compelling Brand Story

The 6 C's of Story Branding: A Breakthrough Approach To Identify & Develop A Compelling Brand Story | Just Story It! Biz Storytelling | Scoop.it

Stories don't tell us how to think or what to value. Rather, they provide a welcomed freedom to self-select the truths we read into them. This is why they can be immensely powerful.


Too often we think of 'story branding' as 'story pushing.' But I love what the author Jim Signorelli says, "In many ways, stories provide a great example for brands to follow. Brands, like stories, also contain truths. But whose truth is it, the brand's or ours? It is one thing for brands to push their meanings on us, and quite another to help us to our own conclusions." In the author's view, if approached properly, story branding avoids this whole 'pushing' dynamic.


So do you want to creat a brand story for your business? Then create a Story Brief first. This article talks about how to do just that. I really like this concept, and the beginning steps the author suggests. 

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Karen Dietz's comment, March 16, 2012 12:06 PM
Thank you for the re-scoop!
Kim Zinke (aka Gimli Goose)'s curator insight, November 28, 2015 11:10 PM

"As is the case with stories, there are obstacles in the brand's path towards its goal. These must be identified and dealt with before the desired relationship is achieved.


Working with this model, there are six steps that should be taken to apply its usefulness to a particular brand. They are called the 6 C's."


Read the full article to find out more about these steps and how to apply it to your own brand:

  1. Collect the Back Story
  2. Characterize the Brand
  3. Characterize the Prospect
  4. Connect the Characters
  5. Confront the Obstacles
  6. Complete the Story Brief
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Does Your Brand Tell a Powerful Story?

Does Your Brand Tell a Powerful Story? | Just Story It! Biz Storytelling | Scoop.it

"Brilliant's not enough in today's economy--you need a compelling story so people will remember you. (#branding Does Your Brand Tell a Powerful Story?)"


There are good tips and insights here on finding and sharing your business's brand story.  I particularly like how the author talks about the 'energy' and 'pulse' of a brand story, encouraging us to "Raise your brand energy levels." The questions posed to get us started are really good also. The entire article is a good read.


Here's to more vibrant, energetic, authentic, personal, humanized brands!

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Saving the World with Simple Pictures: Visual Storytelling

Saving the World with Simple Pictures: Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it

"Creativity under constraint, sound judgment in uncertain environments, rigorous thinking amid complex ideas -- these are the skills taught by the arts. Dan Roam contends that these skills are needed more than ever in business and politics."


Love love love this video by Dan Roam! Here he eloquently explains how simple pictures can save the world. It is visual storytelling at its finest.


Storytelling is very powerful for sparking change. Visual storytelling is equally as powerful


Learn more about this -- and you too can become a visual storyteller! Dan points the way.

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Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations

Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Just Story It! Biz Storytelling | Scoop.it

This study investigates the use of narrative in organizations by (1) examining current organizational storytelling practices in a variety of industries and (2) identifying key features that characterize stories with powerful impact. Sixty survey respondents reported narrative is used by leaders to transfer knowledge, shape culture, and motivate or curtail employee behavior, as well as by employees to manage stress. Interviews with eight experts on narrative revealed, perhaps surprisingly, that skimping on details is what makes stories powerful.


Consider this post more a long-read but rich with great material. I love the bar charts about the findings, and the articulation of exactly what makes stories 'stick.'


The insights are all replicatable for your business.


Yes, this article is in academic-speak. But don't let that stop you. It's solid research that we can all use to help us get smarter about biz storytelling, and/or to storify to share with clients.


Good job!

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Karen Dietz's comment, March 11, 2012 9:19 PM
Glad you like this one too!
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3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger

3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger | Just Story It! Biz Storytelling | Scoop.it
Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people. So, how do you apply this to your marketing?


Love this quick article chock full of great ideas! And a simple 3 story matrix to use. They make lots of sense and the author includes examples


They all make perfect sense to me and are very helpful when working on your business stories to gain more business!

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Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference

Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference | Just Story It! Biz Storytelling | Scoop.it
Actually, these are best leveraged together---big data and powerful analytics have deep meaning when positioned in the context of powerful stories. Stories give people a context in which to position the analysis provided by the data.


This is a really nice article about how well data and stories work together.


The only piece I would add is this: share your stories first, and then support them with data.  Most often people go for the data first, and then maybe share a story.


So do the reverse and you won't put people to sleep or have them looking at you with a quizzicle eye wondering, "And what does this data mean?"


Story is the meaning-making part of the equation. Data is the sense-making part.


Enjoy!

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Case Studies: How to Use Storytelling as a Marketing Power Tool

Case Studies: How to Use Storytelling as a Marketing Power Tool | Just Story It! Biz Storytelling | Scoop.it
Traditional advertising can get lost in the daily media blitz. Give people what they really love: stories.


Yes, absolutely. I like this article because it covers all of the 'why' questions -- about why you would use case studies.  These are really good points showing how they are a powerful marketing tool.


The author then shares the 'rules' to follow to create your case study. Well, they are OK as far is it goes. But here are the critical rules that were left out:

  1. Add contrast/drama
  2. Add sensory material (the language of the senses)
  3. Use conversational language -- avoid business speak!


If you miss including these three rules, you will create case studies that are dry dry dry as toast and as boring as watching grass grow. And frankly, boring case studies are the norm in business. I deal with this every single time with my clients.


So follow these 'rules', but make your case studies come alive as stories using all the storytelling tools available to you. That's the way to stay out of the quicksand and bring more customers knocking on your door.

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Karen Dietz's comment, March 7, 2012 10:55 AM
Thank you for re-scooping this article! Have a great week -- Karen
Karen Dietz's comment, March 8, 2012 12:42 PM
Thanks Richard and enjoy your upcoming weekend :)
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The Case for Humor

The Case for Humor | Just Story It! Biz Storytelling | Scoop.it
Here are three powerful reasons why using humor attracts customers and helps communication.


This is just a quick post with a powerful message -- don't leave home without your sense of humor!


What I appreciate about this article is the reminder to add humor to the business stories you share in your marketing and branding. Because, as the article says, it attracts customers, establishes rapport, and creates alignment. And it makes us smile!


All Is Fair In Business

A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read 'BEST DEALS.'

He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading 'LOWEST PRICES.'

The shopkeeper panicked, until he got an idea. He put the biggest sign of all over his own shop. It read: 'MAIN ENTRANCE'


See? Now go have more fun :)

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A. Perry Homes's curator insight, July 24, 2014 11:22 PM

This is an innovative idea that an be incorporated in client relations. 

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How storytelling can help to build your referral business

How storytelling can help to build your referral business | Just Story It! Biz Storytelling | Scoop.it
We all know referrals are your best source for building business. There is nothing...


I like this article simply because it gives a beautiful concrete real-life example of how story sharing brings referrals. We can all learn from this.


Once you get the point, focus on creating 2 or 3 customer success stories. Remember, these stories focus on the customer's problem/issue that was resolved


It's best if these stories are ones you tell about your staff and how proud of them you are in solving a customer's problem, going the extra mile, overcoming an obstacle to meet a customer need, etc.


But if you are sharing a story about something you did to create a win for a customers, then tell it humbly: "The customer who moved me most was...", "I was really proud of myself when I could...," "I loved working with that customer and what I learned from that was..."  You get the idea.


Now -- may many referrals come your way!

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Karen Dietz's comment, March 6, 2012 1:52 PM
Thank you for re-scooping this article! Cheers -- Karen
Namita Patel's comment, March 6, 2012 2:06 PM
Love this article Karen. Thanks!
Karen Dietz's comment, March 6, 2012 4:30 PM
Oh I am so glad Namita! Have a wonderful week :)
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Meet the Coolest Facebook Brand Timelines From Coke to ESPN to Ford

Meet the Coolest Facebook Brand Timelines From Coke to ESPN to Ford | Just Story It! Biz Storytelling | Scoop.it
While Facebook has long been a way to make connections with consumers, it just became a powerful storytelling medium, and an opportunity for brands with interesting stories to tell.


This post is chock full of examples of large companies telling their stories effectively using Facebook's new timeline.


Here's the idea I like: "It's as if dozens of little corporate museums just launched on Facebook."


You too can create a 'corporate museum' for your business on Facebook through sharing your audio, visual, and written stories.  It's eminently do-able. Have fun!

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What is Business Storytelling? A Clear Understanding!

What is Business Storytelling? A Clear Understanding! | Just Story It! Biz Storytelling | Scoop.it

What is Business Storytelling...This video reveals the key difference between traditional storytelling and business storytelling.


What a great little video (11 min.) explaining the difference between business storytelling and traditional stories. If ever you wanted a clear understanding of the difference, along with examples, then this is it.


The information in this video will greatly help any business know the what and why of biz stories, and assist any story practioner in explaining the difference to clients. Yeah!

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Karen Dietz's comment, March 2, 2012 5:32 PM
Many thanks for re-scooping this Richard! Enjoy the weekend.
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How to Create a Life-Changing Presentation

How to Create a Life-Changing Presentation | Just Story It! Biz Storytelling | Scoop.it
Life-changing presentations share a set of common attributes. In this guest post, John Richardson elaborates on his SPARK method.


What a nice recap of the elements that create a compelling presentation -- you know, those presentations that are meaningful to you in some, keep you inspired, and spark action on your part.


I also really like that my friend, colleague and fellow Toastmaster Sheryl Roush was mentioned http://www.sparklepresentations.com/  I love her SPARK tips that this article shares.


All the points listed (and tips given) are part of effective storytelling. So go read the article to see how your business presentations stack up and what you might want to add. 


May all your presentations be WOW!

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Rowan Norrie's comment, March 16, 2012 4:02 AM
so true Karen! The most memorable presentation I ever heard was about Harley Davidson. The stage was empty and suddently the space was filled with the roar of a Harley. The speaker then drove onto the stage. Talk about kinesthetic! He told the heartwarming Harley story with ups and downs. When he showed the video of thousands of bikes driving through a town on one of their rallies, there was a lump in my throat.

That presentation must have been about 15 years ago, and I still remember it.

Have a good weekend!
Karen Dietz's comment, March 16, 2012 12:08 PM
What an amazing experience Rowan! Wish I had been there with you to see it myself. Sounds awesome! I've got some talks coming up and my creative juices are flowing :)
Karen Dietz's comment, March 17, 2012 9:19 AM
Thank you Gisele for re-scooping this article! Have a wonderful day :)
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Create Stunning Custom [Story] Word Clouds: Tagxedo

Create Stunning Custom [Story] Word Clouds: Tagxedo | Just Story It! Biz Storytelling | Scoop.it

What I love to do is take a story text and create a word cloud. It's fun and a different way to create a story graphic when you need to. Now comes along a great free tool to do this even better! Read the review below from Robin Good:


From fellow curator Robin Good: Tagxedo is a great, free web-based tool that allows you to create stunning covers, images for articles or posters, based exclusively on words.

 

You can either input the words yourself, or provide a website URL, a Twitter account, a news or web search and Tagxedo will create a "word cloud" by tapping into that word "universe".

 

There dozens of different controls to customize your word-art creations including the ability to change layout, fonts, colors, shapes and even density of your artwork.

 

The final work can be shared easily on social media or saved in your preferred graphic file format (jpg or png) and at your desired resolution.

You can see some examples here: http://www.tagxedo.com/gallery.html 

 

or try it out immediately here: http://www.tagxedo.com/app.html 

 

More info: http://www.tagxedo.com/  


Via Robin Good
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Dr. Laura Sheneman's curator insight, May 20, 2013 9:14 AM

I love Wordle.  So, I really love this idea of incorporating shapes.

Begoña Iturgaitz's curator insight, May 20, 2013 9:52 AM

Aladatuta ikusten dugu Tagxedo aplikazioa. Askoz ere itxurosoago, baina orain arte bezain erabilerraza.

Mario Castillo's curator insight, December 1, 2013 11:10 PM

Another word cloud- similar to Wordle.

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Fast Talk: Elle Luna's Holistic Vision Of Design | Fast Company

Fast Talk: Elle Luna's Holistic Vision Of Design | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Meet Elle Luna, who believes design plays a role at every stage of the process--even before teams start to think visually.


Dan Pink in his book A Whole New Mind has chapters on storytelling and design as essential 21st Century work skills.  Here is a demonstration of how the two are coming to life.


This article is an interview with a former IDEO designer Elle Luna who calls herself a "designer, storyteller, and startup advisor."


She chats about how humanizing brands is essential these days -- they are honest, emotional, and engaging (if done right, I add).


The link to storytelling? You can't understand or design effective customer experiences/products/services without listening to and gathering customer's stories.  And you can't engage your customers without sharing your stories in return


The only danger here? Not enough emphasis in the interview was placed on the ongoing dynamics of story listening and story sharing over time. But I am confident that will come!


Enjoy reading the rest of this article and continuing to understand that storytelling is an essential business core competence.

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Karen Dietz's comment, March 14, 2012 12:15 PM
Thank you for re-scooping this Bill! Have a great week :)
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Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company

Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company | Just Story It! Biz Storytelling | Scoop.it

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.


Here's what I like about this article: as the author says, "For some, telling your story is an uncomfortable experience. I know I've always strived to keep my personal and professional lives somewhat separate, believing that few really care about where I grew up, how I grew up, and what drives me to succeed in business today...Nonetheless, it's fair to say that in an increasingly wired world, where first encounters are often online, a little personality can go a long way. A great story? Even better."


The author then goes on to share 3 tips for finding and sharing your story.


Almost every client I work with initially resists sharing their personal business story. They claim "It's not about me!"  Ha ha. Your business is all about you. They get over it, and we go on. It takes skill to do this well, but they do master it.


So if you have ever had the same feelings, read this article and start getting more comfortable sharing your personal business stories.


There's debate about the superficiality of personal branding. What works in my book is authenticity. If authenticity is satisfied, you are doing well.

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Social Networking Personas: Who Are Your Customers?

Social Networking Personas: Who Are Your Customers? | Just Story It! Biz Storytelling | Scoop.it
"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and busi...


Personas are a great tool for helping you craft your biz stories and connecting more effectively with your customers.


Personas are basically little stories you create about your main customer types (with lots of pics!).  


This article shares 4 social networking Personas and how they interact on line. With this information you can start crafting your stories to connect with the Personas that fit best with your business.


Oh, and by the way -- which Persona are you? I'm the Professional I think :) 


As the author says, "Take a few minutes to review the full whitepaper (it’s free!) Think about your customers and which of the four types suits them best. Then, take a look at your social media posts over the last few weeks. Are you speaking to your audience? If not, it’s time for a new plan."


But before you do that, also check out Carol Pearson's book "The Hero & The Outlaw" (http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_5?s=books&ie=UTF8&qid=1331399222&sr=1-5) which is all about how to identify and use specific archetypes of your customers and how to shape your marketing content and stories towards them.


Thank you to fellow curator Namita Patel for finding and sharing this article! Check out her content at http://www.scoop.it/t/social-media-mashup 

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Karen Dietz's comment, March 11, 2012 10:18 PM
Thanks for re-scooping this! Have a great week :)
Karen Dietz's comment, March 12, 2012 11:15 AM
Thanks for re-scooping this Debra! Have an awesome week :)
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Your "About Me" Page will Seal the Deal | Blogging Tips

Your "About Me" Page will Seal the Deal | Blogging Tips | Just Story It! Biz Storytelling | Scoop.it

There is one page on my blog that has literally driven me nuts because I could not get it right.

No matter how many times I did it, it still gave me nightmares. I don’t even remember what I was putting on there in the initial days.


THE ORIGINAL LINK IS BROKEN! HERE IS THE CORRECT ONE: http://www.reviewzntips.com/about-page-tips/

What another great post about "About Pages" to help us crack this tough nut. This article is specifically slanted to bloggers who either remain anonymous or go on and on about their accomplishments. Both ends of this extreme are not good.


Most "About Pages" are deficient -- either boring, too thin (not enough meaty material), or drone on and on.


Every single one of my clients struggles with this -- it's normal. It's hard to talk about yourself and know if you are hitting that sweet spot in sharing with people who you are.


The author here has giving us a 5 point structure to follow that will definitely help create engaging "About Pages."  


The only missing piece I would add, is make sure you include lots of sensory imagery and an occasional metaphor in your bio. That will really make what you write come to life.


And then read the comments to the blog post -- they are great with more good information/ideas.

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Can Your Brand Tell A Workplace Story Like This?

Can Your Brand Tell A Workplace Story Like This? | Just Story It! Biz Storytelling | Scoop.it
We're willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair.


THIS POST HAS MOVED! HERE'S THE NEW LINK: http://www.emotivebrand.com/?s=herman+miller


Love this video from Hermann Miller that very creatively tells their story -- or at least one of their stories! It's a story terrific for recruiting and for just good ol' plain PR.


And I like that the article discusses what works in this video and challenges us all to step up to the plate to create similar stories for our business. Yes, we can do it -- and need to!

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The Worst Customer Service Narrative In The History Of Branding

The Worst Customer Service Narrative In The History Of Branding | Just Story It! Biz Storytelling | Scoop.it

"In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get it right.

Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile creative types.

It’s just not true."

 

Yep -- don't do what United Airlines did! Did they share a narrative? Yes.  Is it a story? No. And the end result -- something awful.  This is a great example of what we DO NOT mean by 'business storytelling.'

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Let’s Stop Saying Viral ("I want my content to go viral")!

Let’s Stop Saying Viral ("I want my content to go viral")! | Just Story It! Biz Storytelling | Scoop.it

In short, “virality” is a weak metaphor for how content is actually shared, because it downplays the role of the user—the person who will actually choose to share it with their networks. It’s preferable, the authors argue to think about content as “spreadable” instead.


Do we want our videos and biz stories to go viral? No, no, no. (Ewww, who wants a virus, anyway?!)


Do we want our videos and biz stories to be shareable? Yes, yes, yes!


I really like this video and article because it so clearly articulates why 'going viral' can never be a strategy. And it clearly articulates what creates spreadability and how to make sure it happens.


Yes! This is the kind of thinking we want that is truly helpful to us all. Watch the video, read the article, and gain the 4 criteria for creating spreadable content.

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Storytelling & content in a connected world: the seams *are* the story

Storytelling & content in a connected world: the seams *are* the story | Just Story It! Biz Storytelling | Scoop.it

For advertisers, this is about removing 'the device' as a barrier between content and consumer. More than ever before, the content will take center stage versus the device or channel. Only brands at the very front of the curve will be ready tell their story in this seamless fashion.


OK -- here's a new fun way to think: the stories we share about our business, products, and/or services are less about concrete discrete items (consumables), but they are instead what connects you, your products/services, and your customers together. The stories are the 'seams' holding all the pieces together.


I like this metaphor! And it reminds me about how I used to talk about storytelling as 'the invisible white space' between objects that give them life and meaning. This went right along with my comments about storytelling being 'art in the air' way back in 2000. The point? Stories are the ephemral but essential connectors that link people to objects to memories to sense-making to meaning-making to buying. Now how cool is that?!


Enjoy this quick read.

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Jimmy Webb and the Power of Storytelling for B2B Companies

Jimmy Webb and the Power of Storytelling for B2B Companies | Just Story It! Biz Storytelling | Scoop.it
Songwriting legend Jimmy Webb has written some of pop music’s most enduring ballads, including Wichita Lineman, By the Time I Get to Phoenix, Galveston, The Worst That Could Happen and the rock c...


This post covers lots of familiar ground until we come to this gem: "But this goal [of biz stories] can be accomplished…not by cooking up elaborate tales about the company’s founders or its early struggles… but rather, by pulling back the curtain on how and why the company makes decisions, and by using real-life examples and incidents to provide interest and context."


Hooray! The author talks about how songer-songwriter Jimmy Webb shares stories in his concerts, receiving 10 minute standing ovations. Then the author gives an example of a company to link his points to business storytelling. 


I know you'll gain more insights by reading this delightful article.

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Telling your story means customers will, too!

Telling your story means customers will, too! | Just Story It! Biz Storytelling | Scoop.it
Picking me up at the Minneapolis-St. Paul airport on a cold Monday morning in February — and, really, are there any other kind of February mornings in Minnesota?


THE ORIGINAL LINK IS BROKEN. HERE IS THE UPDATED LINK: http://mckainviewpoint.com/2012/03/page/4/ 


Here's a quick post with a great reminder about WHY to craft your core business stories -- especially if your business depends on referrals (and who doesn't!).


One of my clients gained business through referral only.  But he was not sharing his business story.  That meant people had no story to share with others about his business.  Without a story for people to share, gaining referrals became doubly hard. Ouch!


Go read this article for a few more biz story insights and an example. And start getting more referrals!

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