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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Storytelling -- the $245 Million New Ad Game

Storytelling -- the $245 Million New Ad Game | Just Story It! Biz Storytelling | Scoop.it

In just one day top companies will pay $3.5 million for each 30 second spot to air their Super Bowl ads. At a bare minimum, a whopping $245 million is being spent this year by companies to pitch their products. Wow! The difference this year? The ads are stories!


THE ORIGINAL LINK IS BROKEN. HERE'S THE NEW LINK: http://kmacgroup.ca/super-bowl-ad-trending12-ads-that-changed-super-bowl-marketingbest-super-bowl-ads/


Read the rest of my recent blog post about the fundamental shift into storytelling that is occuring these days with marketing, advertising, and branding.


Big bucks are being spent on Super Bowl ads and it's all about ads as stories. Read more about what advertising execs are saying and how this pertains to your business.

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Storytelling as Leadership Imperative + Quotes

Storytelling as Leadership Imperative + Quotes | Just Story It! Biz Storytelling | Scoop.it

Love these quotes about business storytelling! Some are familiar and there are a few new ones here.


I also appreciate the author's coaching work with leaders, helping them articulate the powerful saga of their company.  

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Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual

Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual | Just Story It! Biz Storytelling | Scoop.it
The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy.  The questions that the narrative designer or transmedia storyteller asks herself are: What social...


While this article is maybe a bit overbuilt for our common business stories that we craft and share, the questions posed here are dynamite.


Almost all of our business stories should be designed to move people to action.  That's the difference between Hollywood stories and business/nonprofit/social cause stories.


This article walks you through the essential questions you need to be asking yourself as you craft your business stories.  And gives some great diagrams to illustrate the story dynamics & engagement process.


Some of the other diagrams about creating an entire story world for transmedia storytelling could also be useful. It just depends on how you want to strategically design and use your stories.


So there are insights to be gleaned from this article on several different levels.  Enjoy!

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Rowan Norrie's comment, February 2, 2012 4:50 AM
Great article Karen! Lining up some ideas for my own storytelling and will look to using this.
Karen Dietz's comment, February 2, 2012 11:00 AM
Glad you like it! Yes, I am doing the same as I rework my website. May your stories continue to build your business, while having fun in the process!
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Crafting Outstanding Presentations - Storytelling Techniques

Spielberg "meets" Presentation Zen. (Outstanding Presentations: Storytelling Techniques http://t.co/ZBVarwX1 XLNT system!


Enjoy this SlideShare presentation on how to create a compelling presentation using storytelling and story structure.  


I really like the processes the author uses to craft his stories and want to try out some of the ones I haven't worked with yet.


Have fun with this one!

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Where Do You Most Authentically Tell Your Story? - A Storied Career

Where Do You Most Authentically Tell Your Story? - A Storied Career | Just Story It! Biz Storytelling | Scoop.it

People are people. They aren’t brands. When people become “brands,” they stop being people and become one of three things: vessels for cultural archetypes, characters in a narrative, or products. … Can you realistically remain “authentic” and real once you have surrendered yourself to a process whose ultimate aim is to drive a business agenda?


I'm right there with author Kat Hansen, Oliver Blanchard, Gregg Morris and other colleagues on this topic.


Effective business storytelling is all about authenticity. It is easy to cross the line into fakery when your story is so objectified it becomes disconnected from reality.


Go read this great article, take the insights to heart, and stay real.

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3 Beautiful Examples of Video Storytelling & How It Boosts Loyalty -- NOT!

3 Beautiful Examples of Video Storytelling & How It Boosts Loyalty -- NOT! | Just Story It! Biz Storytelling | Scoop.it
When you're marketing your small business you often find yourself recalling different situations and moments that best illustrate what you're trying t (I agree.


OK -- after watching these 3 videos I only counted 1 story among all of them -- and it was a story fragment at that. Bummer, because I was really excited to listen to some great storytelling based on the blog author's descriptions.


So what are these videos? Profiles.  Full of concepts and information.  Please don't do what these folks did.  Tell stories!


Each one of these videos could have been dynamite if the owners had shared the defining moment that got them to start their business.  


Each one of these videos could have been awesome if they had shared a customer story.  


Each one of these videos could have been riveting if the owners had shared their vision of the future.


Those are the kinds of stories we want to hear! And that's what builds customer loyalty -- not profiles.

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5 Ways Social Media Is Storytelling, Just Like A Book | fb & Business

5 Ways Social Media Is Storytelling, Just Like A Book | fb & Business | Just Story It! Biz Storytelling | Scoop.it
Social media has so many similarities to storytelling. Proper social media marketing may be compared to a book, with it's genre, title, story line and chapters.


Here's another great way to look at social media through the lense of storytelling. The author is delving into what I call 'stratetic storytelling.' In other words -- all the thinking about your stories before doing when launching into crafting your story.


When you ask yourself questions like, "What is the cover of my story?" and "What genre is it?" and "What's the market I'm trying to reach?" makes the stories you craft on target. Then the story will do the work you want it to do (connect with others, grow your business).


As the author states at the end, "Ensure your genre, cover and subjects are inline with the messaging you want to get across and use those stories to build meaningful relationships by delivering value."

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Zeega Enables Communities to Create Interactive Documentaries, New Forms of Storytelling | PBS

Zeega Enables Communities to Create Interactive Documentaries, New Forms of Storytelling | PBS | Just Story It! Biz Storytelling | Scoop.it

We at Zeega want to enable anyone to create interactive documentaries and invent new forms of storytelling. Today is a moment of dramatic media transformation. We see this as an opportunity for journalists, artists and the public to invent new ways to tell and gather stories.


Zeega looks like an application that bears watching. Read about their collaborative story projects and think about how you might be able to use this documentary story tool to create business stories of your customers or stories about your business.  Think of customers and you creating collaborative stories together.  Think of you and your staff creating collaborative stories together about your business.


Hmmmm -- lots of food for thought here.

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Essential organization stories every nonprofit [& business] tells to be successful

Essential organization stories every nonprofit [& business] tells to be successful | Just Story It! Biz Storytelling | Scoop.it

Organization communication has the power to be effective through the use of seven types of stories, all essential to success.

 

What a great list with good explanations for each type of story. Whether you are a nonprofit or a for profit firm, use this list to develop your repertoire of stories to share with others and grow your business.

 

Thank you fellow curator Wilton Blake for finding and sharing this article!


Via Wilton Blake
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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | Just Story It! Biz Storytelling | Scoop.it

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool.  I've already signed up for an invitation and can't wait to get started. 

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


Via janlgordon
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Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
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How to Create an Enchanting Pitch - Holy Kaw!

How to Create an Enchanting Pitch - Holy Kaw! | Just Story It! Biz Storytelling | Scoop.it

I’m going to start with a little dissertation on creating effective PowerPoint pitches for your company.


This post is from Guy Kawasaki and it's great. His topic?  How to create an Enchanting Pitch -- in otherwords, how to tell your story to get the contract/client/funds.


In addition to the 11-step structure he gives you, you can also download his PowerPoint deck for you to fill in. He talks about what to add in each slide.


Even if you never have to give a business presentation about your products/services, fill out the slide deck to help you figure out your story.


Guy's tips don't really go into specific storytelling devices you need to use (metaphor, contrast, sensory material, characters). But think of each slide as the place to share a personal story.


What a terrific tool and how-to! Make sure you read the article, grab the file, and start using it.

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How to Become Your Company's Storyteller

How to Become Your Company's Storyteller | Just Story It! Biz Storytelling | Scoop.it
Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers.


This post has great examples of companies who are telling their stories effectively -- including local San Diego business Chuao Chocolatier (one of my favorite chocolates).


Other companies discussed here include erincondren.com and Stauer -- small companies who are making a big impact because of their storytelling.


All businesses in this article either told their personal story in their 'About' and other website pages, or shared the 'history' behind each item they sold.


I had to laugh that the consultant interviewed in the article felt she had to ask nosy, rude and irrelevant questions in order to collect the companies stories.  Obviously she does not know tried and true story evoking techniques.  


There are many other great insights in this article to gather: understanding the 'underdog effect,' emotional connection, and figuring out what your goal is -- so go read it!

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Storytelling Reconsidered - Upstart: Business and Management for ...

Storytelling Reconsidered - Upstart: Business and Management for ... | Just Story It! Biz Storytelling | Scoop.it
There is something crucial you have to deal with when telling a story about your business or personal brand, ... As you may already know, storytelling can be a powerful tool in any marketer's repertoire.


As the author of the post states, "The story you want to tell as a business owner, service provider, etc., doesn’t matter at all unless it intersects with your customers’ individual stories."


Ahhh -- so true! The author Donnie Bryant then goes on to give great how-to tips to stay on track: plot development, eucatastrophe, and it's all about 'them'.


Read this quick post, grab those insights, and keep your eye on the right storytelling ball.

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Are Your Titles Irresistibly Click Worthy & Viral?!

Are Your Titles Irresistibly Click Worthy & Viral?! | Just Story It! Biz Storytelling | Scoop.it

In fact, the title makes often the difference if I read or not an article. We have so many sources of information that it has become impossible to read them all. That's why I think that this post is an important article that you should read too. [note Martin Gysler]

 

How you title your stories as you create your content, blogs, marketing materials and the like is critically important in order to get people to read your material. This post from fellow curator Martin Gysler helps us a lot in crafting compelling titles that promote readability and shareability. Thanks Martin for the article and your review below!

 

The 80/20 Value of Titles


Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content. (By the way, this is my first YouMoz - woohoo!)

 

In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content.

 

For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It's one small piece of text with a lot power!

 

Read more: http://mz.cm/Aeh2Sq


Via Martin Gysler
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Marketing - It’s All About Storytelling and Emotions

Marketing - It’s All About Storytelling and Emotions | Just Story It! Biz Storytelling | Scoop.it
The best way to unite an idea with an emotion is by using storytelling.


Imbuing your business story with emotion is one of the keys to creating compelling content or presentations. And this article highlights this story element and why it makes sense in our business stories.


Emotion ranks as one of my top 3 elements that every story needs. The other two are contrast and sensory material (see, hear, touch, taste, smell). When you add these elements to a story arc that includes a problem + resolution, you've got a winning combination.


Enjoy reading this article for additional insights into the power of emotion in business stories, marketing and branding.


I like the quotes, too!

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Stories-The Narrative Spark

Part 1 of 4: First segment of 'The Narrative Spark: Leveraging the Instructional Power of Story', an encore presentation by Jon Revelos at the 2009 ISPI Performance Improvement Conference that discusses the how the proper use of Stories within instructional designs can help improve three of the key objectives of successful training - Comprehension, Retention, and Application.


Here's a 25 minute video about using stories/narratives in training and education. It's an excellent piece and here's how to use it in your business:

  1. Mine the video for tips to make when giving presentations on the power of stories in business.
  2. Mine the video for tips on giving your own presentations in marketing, sales, and branding efforts.
  3. Mine the video for tips on using stories to transmit knowledge, values and wisdom in workshops, trainings, and learning activities.


This is another great example of different appliations for business storytelling.

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jrevelos's comment, January 31, 2012 4:19 PM
Thanks for 'scooping' this, Karen! I'm glad to see how it resonated with you. Don't forget that the video you've shared is just Part 1 of 4. The other 3 parts (each approx 20 mins in length - available as 'related' videos on YouTube) furthers the foundation laid in Part 1.
Keep up the great work promoting the power of Story!
Karen Dietz's comment, January 31, 2012 5:37 PM
Yes, thanks for the reminder. I'll go looking for the other 3 videos. Have a great week!
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Why every business needs a corporate story | eSocialMedia

Why every business needs a corporate story | eSocialMedia | Just Story It! Biz Storytelling | Scoop.it

Some months ago I was waiting heart-in-mouth to run a corporate story session for eight alpha-males preparing to sell their extremely lucrative data analytics business. They had convened at 8.30 for a high-level strategy meeting before starting my session at 9.00. Would I be able to convince these men they needed stories? Would I be able to facilitate these techy geeks to find their stories? Loud testosterone fuelled laughter emanated from the boardroom and I heard the golden words from the CEO, "before we start let me finish my story".


The author goes on to discuss the power of business storytelling, and the danger for companies as well.


This is a very well balanced article with good cautions and tips.  Enjoy!

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Brand Storytelling at Its Finest -- TOMS Shoes

Brand Storytelling at Its Finest -- TOMS Shoes | Just Story It! Biz Storytelling | Scoop.it

What makes a brand stand out? What makes a brand resonate with consumers? What makes a brand evoke an emotional connection that is so powerful, it turns consumers into brand ambassadors? It’s when a brand can tell an incredibly influential yet simple story that touches a consumer on a personal level.


It boils down to this: "Why have I felt so compelled to focus on this one brand? It’s really quite simple. This brand has forged an emotional connection with me. I honestly want to buy as many shoes as I ca,n because I know I am doing something good at the same time."


The author Natalie Drugan does a great job in pulling together how brand storytelling has propelled TOMS Shoes to success.


In the end, she challenges us all to tell our own inspiring business stories. And we all have them. Now go find yours if you need to!

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If you’re in the business of storytelling, you need to adapt to a storytelling way of business

For over one hundred years now, agencies have been organized to create, produce and place either individual messages or groups of messages categorized together as “campaigns.”


Campaigns are going the way of the dinosaurs, it seems.


I'm fascinated by how PR and ad agencies are shifting and changing in response to storytelling as a pull dynamic (we pull you into our business with stories) in the business landscape as opposed to the traditional push dynamic (we push our message out to you).


I like this article because it reminds us that storytelling is an iterative process, not a linear one. And that storytelling is about an ongoing conversations instead of a broadcast.


There are 3 questions at the end to help readers assess where they are with their brand story. This is a good quick read, and a reminder about how our thinking needs to change as we get our heads wrapped around effective business storytelling.

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The Art + Science of Using Stories to Influence Decisions

Stories. They’ve been around as long as humans have walked the earth. Should you use them in your con­tent? Yes. That’s easy. The hard part?


What a nifty SlideShare presentation. Easy to view and get the points. Enjoy learning how stories influence decision making!

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5 Strategies for Creating Magnetic Online [Storied] Content

5 Strategies for Creating Magnetic Online [Storied] Content | Just Story It! Biz Storytelling | Scoop.it
Brands are content publishers, and the Holy Grail of brand-produced content is magnetic content.


Read this article for 5 strategies that will help you create magnetic stories to share about your business, products, or services.  


The 5 strategies include:

  1. Make it relevant
  2. Connect across time
  3. Extend across media
  4. Inspire people
  5. Draw from the everyday


Each strategies has a video that illustrates the point the author is making.


I think 'Make it relevant' needs some work though. I get the point the author is making with the video that's included, but more could be said here -- like, "make sure your stories help customers find answers to the problem they are trying to solve." Can't get more relevant than that.  Or "have your stories reflect the values, needs and desires of your customers."  You get the idea.


I bet you'll gain several ideas from this article and videos that you'll be applying to your business storytelling. 

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12 Most Transformational Business Insights From The Last 11 Months -- Lists Storytelling!

12 Most Transformational Business Insights From The Last 11 Months -- Lists Storytelling! | Just Story It! Biz Storytelling | Scoop.it
Don F Perkins captures key business insights from the last 11 months.


So cool -- Storytelling ranks #1 and #12! Truly business storytelling is on the radar screen.  Read the rest of the list to get the whole picture and where this may lead in the future.

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Narrative Transport: Worry less about the shoelaces -- Seven Story Learning

Narrative Transport: Worry less about the shoelaces -- Seven Story Learning | Just Story It! Biz Storytelling | Scoop.it
Wait a second, though – have you developed a compelling new branding story with the customer as the hero? As enthusiastic as you may be about the new product features, it may not mean much to a skeptic.


Love love love this article -- about the research and mechanics of narrative transport and how it actually applies to businesses in their marketing and advertising.


Understanding these principles not only makes us smarter about our work, but we have more control (read more success) when we know about, and can apply, these principles to our business storytelling.


The author cites academic research and links to the research article -- but writes in such an engaging (re: storied) way that we completely understand what narrative transport is and what to do about it by the end of the article.


Yahoo!

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Seven things Oprah’s last show can teach us about storytelling

Seven things Oprah’s last show can teach us about storytelling | Just Story It! Biz Storytelling | Scoop.it

Everyone who hasn't been living under a rock knows that Oprah ended her 25-year TV show last week. And it was a master example of storytelling, as onlly Oprah can. So what can we learn from her 'piece de resistance'?


I think it's great how the author Gail Kent breaks down Oprah's last show to illustrate effective business storytelling.  As Oprah delivered her "thank you" and "love letter" to her fans, she incorporated 7 steps that made it successful storytelling.


Learn what these 7 steps are and how to wrap up your storytelling with a 'higher purpose' key message.


You too can be as effective as Oprah in your storytelling!

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Cause Marketing and Fundamental Human Needs by @brianfmartin | Spin Sucks

Cause Marketing and Fundamental Human Needs by @brianfmartin | Spin Sucks | Just Story It! Biz Storytelling | Scoop.it

Cause marketing is now expected from companies and brands. Instead, I propose marketers trace their efforts back to those basic human needs and start trying to meet them.


There are 2 points this article makes that I like:

  1. Make sure the business stories you are telling connect to fundamental human needs
  2. Make sure your business stories, values, and the values of your customers are aligned.


The author also makes the case for adding cause marketing into your efforts.  Read this article to see how KFC didn't connect these dots and got in trouble, and what happened when Yoplait did and won.

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