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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Use Storytelling To Send Your Message: Selling More with Great Content

Use Storytelling To Send Your Message: Selling More with Great Content | Just Story It Biz Storytelling | Scoop.it
When it comes to marketing, storytelling is the most powerful tool at your disposal.


That is so true! This article has great points to make in the beginning.  Later in the article the author talks about using mini-sagas (50 word stories) and gives some examples.  That I'm not too sure about, but thought it important enough to add to this collection.


The author also makes the assertion that PowerPoint and Keynote are great tools to use to start sharing stories.  Well, since death by PowerPoint is the norm, I am leary of that statement.  PowerPoint forces the brain to organize material in ways counter to narrative.  The doesn't mean you can't use it for storytelling, just realize it is harder to do. Enough said.


Read the article and I'd love to hear your thoughts about the 'mini-sagas' stuff.  You can always comment below, or send me Twitter/Facebook/Google+ note!

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Storytelling is the key to good business writing

Storytelling is the key to good business writing | Just Story It Biz Storytelling | Scoop.it
Storytelling is the key to good business communications, says Veit Etzold, program director at Berlin's European School of Management and Technology...


Do you have website text, promo literature, articles or blog posts to write? Then remember that storytelling is the key to good business writing.  


Here's what I love about this article: "People love a good story because it is entertaining and captures the imagination. Yet this message has obviously not reached the ears of many corporate writing staff. Every day we are bombarded with boring corporate announcements and snore-inducing reports. Some may argue that it is difficult to present technical information in an entertaining way. But the fact is, the more abstract the product, the more important it is to make it more palatable by wrapping it in a compelling story."


If you are working in a company, upgrade your communications through using stories.  If you are an entrepreneur or sole proprietor, make sure your biz stories are part of everything you write.


Let's grow your biz in 2012 using stories!

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8 Master Storylines For Business Storytellers, Part 1 - Forbes

8 Master Storylines For Business Storytellers, Part 1 - Forbes | Just Story It Biz Storytelling | Scoop.it

"Curator's note: breaking my rule about curating only material from the last month because I think I missed this valuable piece the first time around:

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It’s really hard to find successful plots for business narrative necessary for strategic public relations, crisis management, Internet strategy, advertising, treks through the social media landscape, and other business communications functions. Here’s the CliffsNotes version of developing a narrative around your business strategy."

 

I missed this too! Thanks Kat Hansen (@astoriedcareer) for digging this out again and sharing. It's definitely worth it.

 

For my readers -- some of these storylines have been covered before, some are presented in more interesting ways that will get you thinking differently or spark new ideas. In any event, it's a great article.  Enjoy!


Via Kathy Hansen
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3 Ways Your Compelling Story Gets You Clients

3 Ways Your Compelling Story Gets You Clients | Just Story It Biz Storytelling | Scoop.it

"Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives."


In this article we have a great example of a business' founding story -- i.e. what got you started.


I love how the author shares her story and talks with us about how you, too have a similar story.  She then poses several questions to help readers find their compelling story.


In articles about business storytelling, not enough attention gets paid to crafting this particular core story -- which is why I've added it to the collection here.


You will get some good insights and ideas from reading this article.

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Launching a New Story With an Old Brand — Old Spice Continues to Win With Ad Spoofs

Launching a New Story With an Old Brand — Old Spice Continues to Win With Ad Spoofs | Just Story It Biz Storytelling | Scoop.it
[youtube]http://www.youtube.com/watch?v=owGykVbfgUE&feature=channel[/youtube]Old Spice was your...


Do your stories need a facelift for 2012? Then consider the trick Old Spice used -- re-telling its old stories through humor and parody. Could be a lot of fun and a great way to kick-off your 2012 marketing.


It might not work for everyone, but take a lesson from the Proctor & Gamble playbook on how to reconfigure your tired old stories into new gems. Read the author's sage advice, and watch the current Old Spice for some chuckles (and ideas!).

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Ten Learnings On How #Cool Youth Brands Behave « Dan Pankraz Vs ...

Ten Learnings On How #Cool Youth Brands Behave « Dan Pankraz Vs ... | Just Story It Biz Storytelling | Scoop.it
Leverage MYTHOLOGY and MYSTIQUE in your brand narrative. One of my favourite Aussie brands is custom motorcycle brand Deus Ex Machina. They do a brilliant job of building an interesting, discoverable story around the ...


Well, this is a pretty cool article about appealing to GenX & Millenials with a mix of story tools, social cause marketing, being original, creating mash-ups, and stimulation.


Very thought-provoking and idea generating with examples too. And it sounds like a ton of fun! Build on these 10 principles to remain engaging, on the cutting edge, and keep your business growing.

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“The Ordinary Girl”: Taylor Swift and the Phenomenal Power of Story

“The Ordinary Girl”: Taylor Swift and the Phenomenal Power of Story | Just Story It Biz Storytelling | Scoop.it

"What our customers want more than anything else is a sense of intimacy, a personal connection with you and your product or service. And how do we do that? Through telling our story. Story, you realize, is not just a verbal event; it's a whole framework of identity -- including your service or product, your unique message, visual images, and supporting actions."


Yeah! Author Julie Bruce really gets it! This article is great because Juliet clearly articluates how country music singer Taylor Swift uses the power of story to be authentic and build a loyal following.


This is a fabulous how-to articule using Swift as an example. The author deconstructs how Swift makes story work for her, and gives you tips for taking action.  It is well written, with terrific points that will generate ideas for your own business.

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julietbrucephd's comment, January 7, 2012 1:51 PM
Thank you very much for finding my blog, Karen.
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How to Make Almost Every Article You Write Go Viral -- 3 Tips Using Stories

How to Make Almost Every Article You Write Go Viral -- 3 Tips Using Stories | Just Story It Biz Storytelling | Scoop.it
Is there are sure-fire approach to making every article you write go viral online?


What a useful article! Don't we all wish our blog posts would go viral? Well, stories are the way to help that along.


Not only does the author make great points about using stories to create sharable material, he also gives several examples from his own 'gone viral' posts.


Don't forget to read all the comments to this blog post also -- there are more great insights there!


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What Are The Key Ingredients for a Great Marketing Story?

What Are The Key Ingredients for a Great Marketing Story? | Just Story It Biz Storytelling | Scoop.it

Excerpted from the article: "When you are writing a story for a web or print ad, you need a different approach than if you are writing a novel or even a short story.


You’ve got a limited amount of both space and reader attention to work with, so you have to accomplish a lot in a few words.

 

A novelist can take many pages to establish a character, but you have to do it in a few words. You can’t spend a lot of time setting up a situation or conflict, either.


Here’s are some ways to get around those limitations:

 

1) Use characters and problems already familiar to the reader. Roles like demanding customers, fussy kids, or impatient bosses don’t need a lot of description. They can convey a lot of information in a succinct way.

 

2) Be specific. The protagonist of the story should be much like the targeted buyer. Just as a smart missile homes in on a specific target, you need to shape your story to persuade a well-defined customer."

 

Read the other ones in the original article here: http://www.copyblogger.com/weapons-grade-copy/ 

 

Thank you Robin Good @RobinGood for the review & sharing this article!


Via Robin Good
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Sarah Miller's curator insight, March 11, 2013 11:21 AM

I also enjoyed this article because it was focusing on writing for the web in a marketing style. Since I am majoring in business marketing at Olds College this article really grabbed my attention and pulled me in to continue reading on what the key ingredients are to a great marketing story. 

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4 Key Elements for a Viral Video | Jeffbullas's Blog

4 Key Elements for a Viral Video | Jeffbullas's Blog | Just Story It Biz Storytelling | Scoop.it
Has the formula for a viral video been discovered?


Yes, according to the author. This is another great post from social media guru Jeff Bullas.


This is a very thorough article that will have you re-working your business stories so they go viral.


The author breaks down the components step by step, with practical ideas for incorporating the actions into your material.


Go read this post that takes all the mystery out of what makes a video/story go viral. I'm looking forward to working with his advice and seeing what happens!

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Where to Find Stories in Your Business That Will Get You Media Attention

Where to Find Stories in Your Business That Will Get You Media Attention | Just Story It Biz Storytelling | Scoop.it
(Second in a series.) When clients hire us to promote their business, they usually have the idea that we’ll be able to convince not only the local newspaper, but also the New York Times and USA Today that their small business is ...


OK -- you are sharing your business stories to grow your business.  But are those stories going to grab you media attention?


Read this article to find out, and then follow the story tips so your business can gain the attention it deserves (and grow even more)!

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The Awesome Power of Family in Social Media Storytelling

The Awesome Power of Family in Social Media Storytelling | Just Story It Biz Storytelling | Scoop.it
In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. And as you site down to whatever celebration you embrace, think about the videos below and what they evoke within you.


I love this article because of the points it makes about social media and your business stories.  For example: "But first, remember that the goal isn’t to be good at social media. The goal is to be good at business because of social media."


And then: "We want to do business with what we know, like, and trust. Social media can be used to increase the degree to which we know, like, and trust companies."


The article then goes on to demonstrate how a delicatessen in Phoenix, AZ has used stories of its founders to create a loyal customer base.  There are 4 videos to view in the article and I'll let you determine if you think they work or not.


But what I do like is the author saying, "The More You Sell, The Less You Sell...What I love about these videos is that they don’t devolve into promotions-based drivel. There’s no coupon. There’s no “35th Anniversary Special”. There’s not even a call-to-action."


As consumers, we are all becoming jaded about marketing, branding and sales.  So keep this in mind as you create your business stories.  The points above and others in this article may be well worth following.

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Dea Elmi's comment, November 26, 2011 11:38 AM
Wow! Awesome just what I needed for some research and presentation I am working on, thank you! :)
Karen Dietz's comment, November 26, 2011 12:37 PM
Glad it came just in time Dea! Let me know how the presentation goes :)
javier gil's curator insight, February 23, 2013 10:10 PM

add your insight...

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Gratitude As A Business Strategy | Fast Company

Gratitude As A Business Strategy | Fast Company | Just Story It Biz Storytelling | Scoop.it

"Most of us are fantastic complainers. When someone doesn't meet our expectations, we let them know. The problem is, we tend to take excellence--and thoughtfulness, and kindness, and joyfulness--for granted."


What a FABULOUS article! I love it love it.  As the author asks at the end, "Who do you know who is a masterful "thanker"? Do you have any stories or examples of gratitude as a marketing strategy?"


As soon as I read this I realized what a powerful and overlooked business story topic this is.  I'm adding it into my list of business core stories today so I can work with clients on developing these stories.


As we wind up our Thanksgiving holiday and head into Christmas, gratitude continues as a theme.


I would love to hear how adding gratitude stories into your repertoire is making a difference in your business.

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Why Your Organization Needs a Good Storyteller

Why Your Organization Needs a Good Storyteller | Just Story It Biz Storytelling | Scoop.it
Most organizations have forgotten the art of storytelling, which is why their messages aren’t being remembered. Here are three points to consider.


There are good messages in this article for us all to remember -- about why storytelling is important and the impact that it makes.


AND -- this article includes tips for what you'll need to share your stories effectively, along with a few ideas on where to share your stories.


It's an enjoyable read for a Thanksgiving holiday weekend :)

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Moral Persuasion: Telling a Story – or Selling a Story? | The Hubble

Moral Persuasion: Telling a Story – or Selling a Story? | The Hubble | Just Story It Biz Storytelling | Scoop.it
Moral Persuasion: Telling a Story – or Selling a Story? This blog post originally appeared on StoryFountain.WordPress.com. Richard House is a member of the Hub community and has chosen to republish his content with the ...


The vagaries of using stories in business sometimes escapes us.  But there are very real ethical and moral dilemmas to engaging in business storytelling.


It is always better to be aware of these dilemmas up front so we don't accidentally crash and burn.


I really like this article because it addresses some of these issues head in on a very thoughtful way.  I hope the author's comments/insights will give us all pause, and help us think better about our work, and be greater ethical and moral storytellers as a result.

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Brand and Social Storytelling: Back-stories!

Brand and Social Storytelling: Back-stories! | Just Story It Biz Storytelling | Scoop.it
In a sense, to be respected & admired you don't need history as long as you have a "story" http://t.co/YIVpVJYx #branding #marketing...


Well now, here's a thought: "...maybe instead of thinking about your story differs from the competition, think about how your brand story reflects your effort and how that it turn will inspire the consumer to make an effort and in turn elevate their personal story."


This is quite a unique post because the author spends time on the all powerful back-story and its effect on consumers. She gives great examples of how consumer's backstories of your products create more customers who just got to have what you sell.


The article is geared more toward products but could easily be adapted to services (instead of long lines of customers waiting for your fresh baked bread, think of a long waiting list of customers for your servicesthat you are scheduling into next year).


Grab these insights and start working with these different kinds of backstories!

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The Nest Thermostat: Values, Passion & Emotion -- A Branding Story

The Nest Thermostat: Values, Passion & Emotion -- A Branding Story | Just Story It Biz Storytelling | Scoop.it
How a simple thermostat reminds us not to forget the core tenets of marketing, branding and connecting with our customers deeply and emotionally.


This blog post is very thorough in explaining how and why a company making thermostats got it right in sharing its values through its storytelling.


The take-aways the author lists are applicable/adaptable to companies of any size.  It may be harder to think about how to use these tips when promoting your service, but I'm certain there's material here you can use.


Let me know your actual take-aways from reading this by commenting below :)

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If you’re in the business of storytelling,  you need to adapt to a storytelling way of business

If you’re in the business of storytelling,  you need to adapt to a storytelling way of business | Just Story It Biz Storytelling | Scoop.it

"A lot of agencies have a new way of describing themselves: “We’re brand storytellers.” If your firm considers storytelling to be a core competency, you can’t really deliver on this promise without a very different approach to your internal process and structure."

 

I love this article because it points out what most companies totally miss when they start bringing storytelling into their marketing:  that stories are an organizing principle! 

 

What the heck does that mean? Simply that if you engage in storythinking or storywork, how your company structures its work needs to change. Stories determine how we do things, and we often need to restructure our work to support how we use stories in our business.

 

It's the age-old addage -- if you need to be doing something different, you need new structures in place to be successful.  When vision and structure collide, structure always wins.

 

If you want to engage in business storytelling as an ongoing activity for business growth, read this well-written beautifully succinct article for some 'how to do your work differently' mandates.

 

Thank you fellow curator Gregg Morris @greggvm for sharing this article!


Via Gregg Morris
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3 Powerful Game Dynamics That Create Brand Superfans | Fast Company

3 Powerful Game Dynamics That Create Brand Superfans | Fast Company | Just Story It Biz Storytelling | Scoop.it
Game dynamics can be used for everything from making school less awful to making people less lazy. (Yes, I’m talking to you: Put down the donut and pick up the Nike Plus!


What does this have to do with biz storytelling?  A lot actually.


First, understand that listening to and sharing stories is a form of deep play -- it's fun and enjoyable and completely engaging if done well.


Gaming is also deep play -- it's fun and enjoyable and completely engaging if done well.


Often in business we create our stories, slap them on our website or bring them into our presentations.  Often that is enough to keep the pipeline of prospects flowing.


But in today's competitive marketplace, what can you add to keep your competitive edge, engage customers even more, and generate raving fans?


Adding gaming dynamics to the mix.  Read this article for 3 simple types of gaming dynamics you can add to your storytelling & marketing for a winning mix.  


And read the previous article on linking ads to storytelling for great content.  Reviewing both together should give you a wealth of creative ideas for your marketing next steps.

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The Art of Storytelling and Implications for Advertising

The Art of Storytelling and Implications for Advertising | Just Story It Biz Storytelling | Scoop.it
If you look back across the history of mankind, storytelling has played a vital role in propagating culture, from community to community, across generations.


I'm a little late in curating this article, but I'm glad I waited because when paired with another recent article in this collection, you'll get a double-whammy of ideas and tips.


Let's start first with this article.  I like how the author lays out the importance of storytelling in advertising. And when he says, "In the strictest sense, a story has a narrative ark, a beginning, middle and end; however in advertising we can be looser in our definition" he's actually talking about using story triggers, i.e. bits of material that trigger a story within us.


He then goes on to point out how the UK company Sainsbury has combined ads with rich content.  Are these actually stories?  I couldn't tell.  But the idea is there: link ads and stories in content modules that flow together!


For additional ideas on how to do this that creates more engagement, go read the next article on "3 Powerful Game Dynamics That Create Brand Superfans." It's a winning combo.

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Digital Storytelling: What Can Porn and Paula Deen Teach Us ...

Digital Storytelling: What Can Porn and Paula Deen Teach Us ... | Just Story It Biz Storytelling | Scoop.it
And that's where we find ourselves today. Only now, digital records that oral history. People are telling and re-telling the stories they find most compelling and valuable to them, constantly changing and commenting on them to ...


This is a brilliant title and what are the take-aways from this post?

  1. Move the free-line (offer content for free)
  2. Creating your digital story is not the end, it is the beginning -- the real value in digital storytelling is setting up the interactions around it so you continually engage with your viewers.


There are great examples here plus a good lesson in headline writing :)

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How to write a good success story: CARP Model

How to write a good success story: CARP Model | Just Story It Biz Storytelling | Scoop.it
classifieds, how to write a success story, marketing tips, Success, success story, writing a success story...

 

This is a very useful article when crafting your success stories -- either for your business or for your resume.

 

The CARP structure is not the only model and you can download a free worksheet with more ideas and examples from my website: http://www.juststoryit.com/articles?mode=PostView&bmi=750604 

 

Thanks again to Kat Tansey @KatTansey for sharing this article!

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Silvia Toffolon's comment, November 17, 2011 3:22 PM
The link is wrong. The right link is:

http://www.juststoryit.com/articles?mode=PostView&bmi=750604
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Your Values Through Stories...Corporate Storytelling | Douglas magazine

Your Values Through Stories...Corporate Storytelling | Douglas magazine | Just Story It Biz Storytelling | Scoop.it

This article has some great examples/tips for crafting and using business stories that convey your key values.


There's only a minor tweak I would make.  The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..."


The sentiments are all correct, but the steps are backward.  Core value statements come out of your stories.  And then when presenting your company, it's story first, then naming your values last.  It goes like this:

"Story

  Story

  Story

And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]"


If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement.  When you share your stories first, you are 'demonstrating' how you embody the values you hold dear.  These are two very different experiences for your audience.


So switch the steps, read the article and grab the examples -- they are well worth it.

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2 Big Mistakes...Connecting People Through Storytelling | Doobybrain.com

2 Big Mistakes...Connecting People Through Storytelling | Doobybrain.com | Just Story It Biz Storytelling | Scoop.it

Well, I have a few things to say about this 2:35 minute video but mostly it is do not do what these folks did!


Yes, there is some good information about business storytelling here.


Yes, the video is entertaining.


Here's what doesn't work:

  1. Too many abstract concepts.  What does 'unified approach' mean? How does storytelling make client's lives easier (when storytelling takes focused work)? Watch the video, you'll see what I'm saying. If storytelling makes the complex simple, their concepts are too complex. I'm left with "Say what??"
  2. Announcing at the end, "We are the only storytelling agency on this tiny blue planet." Oh good grief!! What a lie. All credibility is just shot.  Haven't these folks ever heard of AUTHENTICITY?? Or humbleness?


The lessons here:

  1. Never ever ever get so caught up in your own puffery that you lose all credibility.
  2. Don't use jargon or vague concepts to make yourself sound smart.


So watch the video and tell us what else you like or dislike about it....

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Influence Through Stories -- How-To Video #2

Influence Through Stories -- How-To Video #2 | Just Story It Biz Storytelling | Scoop.it

Here's the second video in Ty Bennett's series on how to tell compelling business stories.


This time Ty focuses on the structure of an influential story.


Is this good information?  Yes

Did he model good storytelling? Yes


And still my manipulation meter started ringing.  We all want to move people to action with our stories. And we know stories can be used for both good and bad.


Stories do have the potential to be manipulative. I think it was just the way Ty was languaging a few of his thoughts that made me uncomfortable.


What do you think after watching this video?


There is a solution to this: always be authentic with your stories, and walk your talk.  And as Ty says, keep the focus on your customers, not you -- they are the heroes, not you.


Ty shares a very specific structure for compelling storytelling.  It's not the only structure that works. But watch the video and master this format to get you started (you will find video #1 here also).

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!