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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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The History of Content Marketing - How Brands Have Become Storytellers

The History of Content Marketing - How Brands Have Become Storytellers | Just Story It! Biz Storytelling | Scoop.it
We are all publishers today, but that did not used to be the case. Here's an overview of the history of content marketing and how got here.


This is a very thorough article discussing content marketing and how storytelling is at the core.


I really like the graph on B2B content marketing useage (articles versus enewsletters versus ebooks, etc.) and the challenges we all face in content marketing.


There are other resources here too -- so go grab these insights/charts to improve your content/story marketing.

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How to Fix Your Presentations Using Stories

How to Fix Your Presentations Using Stories | Just Story It! Biz Storytelling | Scoop.it
If you want your audience to make a decision, you need to tell a good story. Here's how to avoid Death by PowerPoint.


There are really great points made in this article that will help anyone create an effective PowerPoint presentation


It's all about using stories and story structure. Read this and start 'wowing' your prospects and customers!

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10 Elements of a Compelling Story | ClickZ

10 Elements of a Compelling Story | ClickZ | Just Story It! Biz Storytelling | Scoop.it

Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the content. Here is a concise checklist of 10 key elements to help you tell your story so you can build and thrive on engagement.

 

Thank you Gimli Goose for originally curating this article! It is a quick read that has 10 tips and valuable insights for moving your business stories into different media.


Via Kim Zinke (aka Gimli Goose)
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Backstories!! Go Behind the Scenes To Create Engaging Content | C.C. Chapman

Backstories!! Go Behind the Scenes To Create Engaging Content | C.C. Chapman | Just Story It! Biz Storytelling | Scoop.it
Every day I’m asked how companies can create content that will be engaging enough that people will take the time to consume and then share it with others.


What a great post! Almost every client I work with I encourage them to focus on sharing their backstories -- stories about how they make a product, stories about how staff do their jobs, all kinds of things.


It's what everyone wants to know. They are engaging and powerful.


This article talks in depth about it and shares some fabulous videos of companies sharing their backstories.


At the end there are some questions to get you started. 


Thoroughly enjoyable and spot on!

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4 Critical Steps to Seducing Your Customer with Passionate Storytelling

4 Critical Steps to Seducing Your Customer with Passionate Storytelling | Just Story It! Biz Storytelling | Scoop.it
The same elements that make a Valentine's Day message compelling can work for content marketers as well. Check out these tips for starting a sweet conversation with your customers by speaking from the heart.


Love this quick article on conveying your passion in your business stories. 


The how-to tips include keeping it conversational, painting pictures, using an active voice, and motivating people to take action.


There are great gems in this article to take to heart. Enjoy the read!

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Beyond Storytelling: Narrative Brand Marketing

Beyond Storytelling: Narrative Brand Marketing | Just Story It! Biz Storytelling | Scoop.it

" 'Stories' and 'narratives' are often used interchangeably as synonyms, but I’d like to draw a distinction between the two terms and explain how a sequence of stories makes up a narrative. Let’s explore how thinking about narrative brand marketing will help guide your story-telling marketing efforts."


There are some great points made in this article about how a repertoire of business stories creates your overall brand narrative.  That's an excellent way to think about it.


I also like the point the author makes about storytelling being an ongoing and dynamic activity that business engage in with their marketing. Again a reminder that biz storytelling is about the interplay between telling and listening, sharing and engagement. It is not about broadcasting.


There are more insights here. I think you will enjoy reading this quick article.

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Effective Video Storytelling -- Mercy Corps

Mercy Corps teams have reached more than 1.1 million people in Haiti since the earthquake on January 12, 2010. With emergency supplies, temporary jobs and em...


Take note all nonprofits and for profits -- here is an extremely engaging short compelling video story that you too can emulate.


It is the simplest of structures: problem, resolution, call to action.


Yes, it can be that simple. The visuals and music together create an awesome package.


Avoid thinking that because you are a for profit business, you don't have compelling stories. Or that it is easier for nonprofits to create compelling stories because of their causes.


Just focus on the problem/resolution/call to action format, incorporate awesome photos, find upbeat music, and you too can build your compelling business stories.

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Have you begun using Pinterest as a marketing channel? How does it compare to other social sites?

Have you begun using Pinterest as a marketing channel? How does it compare to other social sites? | Just Story It! Biz Storytelling | Scoop.it

Not using Pinterest yet? Maybe you should! I've added this article to the collection because it is a great way to do some visual storytelling and have fun at the same time.


I also like this conversation thread because several really good articles are linked to with great advice for using Pinterest as a marketing tool.


I use the site for both business and pleasure. Enjoy and here's my Pinterest link: http://pinterest.com/kdietzstory/


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Small Business Labs: The Rise of [Biz] Storytelling

Small Business Labs: The Rise of [Biz] Storytelling | Just Story It! Biz Storytelling | Scoop.it
Over the last few months a hot topic in the media has been business storytelling. Entrepreneur's How to Become Your Company's Storyteller is a good example.


Here is a short quick read on how storytelling is fast becoming a critical business skill.


I like this article for 2 reasons:

  1. The additional links it shares for specific examples of businesses engaged in storytelling.
  2. The emphasis on being human.


All the emphasis on branding and storytelling aside, it's the being human part of storytelling -- being you, authentic, and unique -- that is the most valuable for your customers and your business.


Go read more for a great way to start your week.

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Storytelling -- the $245 Million New Ad Game

Storytelling -- the $245 Million New Ad Game | Just Story It! Biz Storytelling | Scoop.it

In just one day top companies will pay $3.5 million for each 30 second spot to air their Super Bowl ads. At a bare minimum, a whopping $245 million is being spent this year by companies to pitch their products. Wow! The difference this year? The ads are stories!


THE ORIGINAL LINK IS BROKEN. HERE'S THE NEW LINK: http://kmacgroup.ca/super-bowl-ad-trending12-ads-that-changed-super-bowl-marketingbest-super-bowl-ads/


Read the rest of my recent blog post about the fundamental shift into storytelling that is occuring these days with marketing, advertising, and branding.


Big bucks are being spent on Super Bowl ads and it's all about ads as stories. Read more about what advertising execs are saying and how this pertains to your business.

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Storytelling as Leadership Imperative + Quotes

Storytelling as Leadership Imperative + Quotes | Just Story It! Biz Storytelling | Scoop.it

Love these quotes about business storytelling! Some are familiar and there are a few new ones here.


I also appreciate the author's coaching work with leaders, helping them articulate the powerful saga of their company.  

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Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual

Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual | Just Story It! Biz Storytelling | Scoop.it
The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy.  The questions that the narrative designer or transmedia storyteller asks herself are: What social...


While this article is maybe a bit overbuilt for our common business stories that we craft and share, the questions posed here are dynamite.


Almost all of our business stories should be designed to move people to action.  That's the difference between Hollywood stories and business/nonprofit/social cause stories.


This article walks you through the essential questions you need to be asking yourself as you craft your business stories.  And gives some great diagrams to illustrate the story dynamics & engagement process.


Some of the other diagrams about creating an entire story world for transmedia storytelling could also be useful. It just depends on how you want to strategically design and use your stories.


So there are insights to be gleaned from this article on several different levels.  Enjoy!

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Rowan Norrie's comment, February 2, 2012 4:50 AM
Great article Karen! Lining up some ideas for my own storytelling and will look to using this.
Karen Dietz's comment, February 2, 2012 11:00 AM
Glad you like it! Yes, I am doing the same as I rework my website. May your stories continue to build your business, while having fun in the process!
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Crafting Outstanding Presentations - Storytelling Techniques

Spielberg "meets" Presentation Zen. (Outstanding Presentations: Storytelling Techniques http://t.co/ZBVarwX1 XLNT system!


Enjoy this SlideShare presentation on how to create a compelling presentation using storytelling and story structure.  


I really like the processes the author uses to craft his stories and want to try out some of the ones I haven't worked with yet.


Have fun with this one!

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Love Stories, Hate “Storytelling”

Love Stories, Hate “Storytelling” | Just Story It! Biz Storytelling | Scoop.it

The strategic use of stories is growing rapidly in today’s business world as entrepreneurs and organizations recognize the power of story to engage others. Story has always been a key part of business communication, but the recent spread of “business storytelling” has also perpetuated some myths. I’d love to drop the term “storytelling” in favor of something like “storysharing” or “storylearning.” Here are seven reasons why:

 

Love this article because if you've ever had to justify storytelling as a core business activity, you've run up against these myths.  And this article gives you ways to respond to each myth. Yeah!

 

Thank you Gregg Morris for sharing this post!


Via Gregg Morris
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Vosges Unwraps Chocolate's Wild Side [With Stories] | Fast Company

Vosges Unwraps Chocolate's Wild Side [With Stories] | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Katrina MarkoffWith Valentine's Day just around the corner, chocolate lovers across the land are anticipating heart-shaped boxes of Russell Stover, Godiva, or See's chocolates.


What a great example of a business effectively using stories and storytelling for marketing, branding, and building sales.


And it's perfect that this popped up just before Valentine's Day. Enjoy and go find that box of chocolates!

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Aristotle's Storytelling Framework for the Web | Fabrique

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.

 

[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.

 

THE ORIGINAL LINK IS BROKEN! HERE IS THE NEW LINK: http://www.slideshare.net/jeroenvangeel/aristotles-storytelling-framework-for-the-web-24466074

Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements.  Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.

 

View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!


Via Kim Zinke (aka Gimli Goose)
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Paul P Roberts's curator insight, October 11, 2013 6:30 PM

Been talking with lots of people about storytelling and how this pervades our lives and should more and more be part of market research. Interesting presentation highlighting Aristotle's story structures and how this has pervaded web design.  For those new to the theory  it is widely accepted that humans are conditioned to learn and engage throught the recognition in patterns in stories, how many times have you watched a film a sensed how the film will end. 

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Storytelling in Business -- Take Your Business to the Next Level

Storytelling in Business -- Take Your Business to the Next Level | Just Story It! Biz Storytelling | Scoop.it
Take your business to the next level in your clients’ minds through storytelling.


I really like the list of uses for stories in business, and I also like the author's list of necessary storytelling skills to build that you don't often find like:

  1. Adaptation
  2. Incorporation
  3. Contemplation
  4. Interpretation


The author also includes advice for following Christopher Vogler's story structure (based on fairy tales) and Carol Pearson's advertising archetypes. While Vogler's and Pearson's works are great, they are not the easiest concepts/material to work with in business storytelling when you are just getting started.


But go grab his other great article on Metaphorshttp://www.entrepreneurmag.co.za/advice/growing-a-business/innovation/creativity-in-business/


Enjoy these quick reads.

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What's the Difference Between a Blogger and a Storyteller?

What's the Difference Between a Blogger and a Storyteller? | Just Story It! Biz Storytelling | Scoop.it
What elements set storytellers apart from bloggers? Discover 3 elements of blog storytelling that will emotionally charge your audience.

 

I'm afraid, the more we've progressed with blog strategy, practice and technology the further away we've journeyed from telling and sharing compelling stories. And this, in my view is the missing ingredient in too many blogs. Blogs where there's too much focus on information, facts and boring sameness. Devoid of drama and a call to adventure these bland tasting blogs tend to calm our emotions instead of stirring up our convictions.

 

Thank you Gregg Morris for scooping and sharing this article!


Via Gregg Morris
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Combating "Compassion Fatigue" and Other Storytelling Challenges

Combating "Compassion Fatigue" and Other Storytelling Challenges | Just Story It! Biz Storytelling | Scoop.it
We’ve all heard the old saw that “one death is a tragedy, a million deaths a statistic.” It’s the guiding principle of public relations for those engaged in building support for humanitarian causes.


This article is about several issues facing journalists. How is this relevant to nonprofit storytelling or social cause marketing a business might be doing?


Because of 'compassion fatigue.' The article asks how to deal with it. As the author says, "Heart-rending anecdotes are like heroin—the first leads to more and more hair-raising anecdotes. How do we continue to move or inspire audiences subject to an endless parade of woe? (With worse woe?)"


Here are a few solutions:

  1. Make sure the parade of woe is part of a complete story arc where negative emotions are transformed into hope or other positive emotions.
  2. Make sure you include a call to action -- simple ways for people to participate to combat the overwhelm (and it doesn't have to be about donating)
  3. If you want to go even deeper, have the narrator share his/her take-away from the experience or how the experience has changed them, taught them something, or provided some insight.


Now journalists cannot incorporate all of the suggestions above. But a nonprofit or business can. I hope these ideas help!

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The Secret Structure of Great Talks: Nancy Duarte

The Secret Structure of Great Talks: Nancy Duarte | Just Story It! Biz Storytelling | Scoop.it
From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. At TEDxEast, Nancy Duarte draws lessons on how to make a powerful call-to-action.


Go watch this video on story structure and getting your ideas across now.  It is not to be missed.


We all have great, amazing, fantastic ideas -- some that could change the world.


Not knowing how to communicate these ideas robs the world. 


I can't tell you how many opportunities have been lost because business owners and executives could not tell a compelling story to enroll people in their vision.


Nancy Duarte provides the structure for how to tell a compelling story to communicate your ideas. Watch the video and start using her advice now.

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hzwicker's comment, February 8, 2012 10:04 AM
Where is the link to the video?
Karen Dietz's comment, February 8, 2012 3:17 PM
Hi hzwicker -- just click on the title of the article (in blue) and it will take you to the video. Thanks for asking! Let me know if you have any other questions. Karen
Karen Dietz's comment, April 11, 2012 6:10 PM
Thanks for re-scooping this Gary! Enjoy the rest of your week :)
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Email Marketing : Storytelling For Profits

Email Marketing : Storytelling For Profits | Just Story It! Biz Storytelling | Scoop.it

I get inspired when I read of how the trial and tribulations that individuals face have been overcome – A real zero to hero story always get me right in the throat.


Want to up your game with your email marketing and get better results? Then incorporate stories.


Here's a great post on doing just that -- with several how-to tips to get you started.


I get a kick out of the author saying he's starting with just a itty-bitty list but already seeing results.

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This Is How You Sell Products Now: Low-Budget, Heartbreaking Stories

This Is How You Sell Products Now: Low-Budget, Heartbreaking Stories | Just Story It! Biz Storytelling | Scoop.it

This is how you sell products now. This film probably cost a tiny fraction of what a standard TV commercial costs, but it’s about 10,000 times more effective. Why? The story, stupid. It’s real, it’s unique, it’s true--and it’s creatively designed with a human touch. "Product placement" always feels irritating because the product being placed is somehow supposed to fly under our radar, but never does. This is the total opposite: The story unapologetically features the product, but it’s in such an organic way--making adorable little projects like Red Blooded's love-letter pop-up book is exactly what someone in the real world would actually do with a Field Notes notebook--that not only do we not object, we feel genuinely moved and inspired by it.

 

Hear hear! Right on the heals of the blog post I recently posted here on storytelling in Super Bowl ads is this article from Gregg Morris' Story and Narrative collection about ads/marketing and being real.

 

Just because Coca-Cola spends millions on crafting storied ads does not mean you are left out in the cold. Use low budget techniques and tools, be yourself, and share your story.  Just make sure it is crafted and told well


Via Gregg Morris
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Are Your Titles Irresistibly Click Worthy & Viral?!

Are Your Titles Irresistibly Click Worthy & Viral?! | Just Story It! Biz Storytelling | Scoop.it

In fact, the title makes often the difference if I read or not an article. We have so many sources of information that it has become impossible to read them all. That's why I think that this post is an important article that you should read too. [note Martin Gysler]

 

How you title your stories as you create your content, blogs, marketing materials and the like is critically important in order to get people to read your material. This post from fellow curator Martin Gysler helps us a lot in crafting compelling titles that promote readability and shareability. Thanks Martin for the article and your review below!

 

The 80/20 Value of Titles


Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content. (By the way, this is my first YouMoz - woohoo!)

 

In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content.

 

For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It's one small piece of text with a lot power!

 

Read more: http://mz.cm/Aeh2Sq


Via Martin Gysler
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Marketing - It’s All About Storytelling and Emotions

Marketing - It’s All About Storytelling and Emotions | Just Story It! Biz Storytelling | Scoop.it
The best way to unite an idea with an emotion is by using storytelling.


Imbuing your business story with emotion is one of the keys to creating compelling content or presentations. And this article highlights this story element and why it makes sense in our business stories.


Emotion ranks as one of my top 3 elements that every story needs. The other two are contrast and sensory material (see, hear, touch, taste, smell). When you add these elements to a story arc that includes a problem + resolution, you've got a winning combination.


Enjoy reading this article for additional insights into the power of emotion in business stories, marketing and branding.


I like the quotes, too!

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Stories-The Narrative Spark

Part 1 of 4: First segment of 'The Narrative Spark: Leveraging the Instructional Power of Story', an encore presentation by Jon Revelos at the 2009 ISPI Performance Improvement Conference that discusses the how the proper use of Stories within instructional designs can help improve three of the key objectives of successful training - Comprehension, Retention, and Application.


Here's a 25 minute video about using stories/narratives in training and education. It's an excellent piece and here's how to use it in your business:

  1. Mine the video for tips to make when giving presentations on the power of stories in business.
  2. Mine the video for tips on giving your own presentations in marketing, sales, and branding efforts.
  3. Mine the video for tips on using stories to transmit knowledge, values and wisdom in workshops, trainings, and learning activities.


This is another great example of different appliations for business storytelling.

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jrevelos's comment, January 31, 2012 4:19 PM
Thanks for 'scooping' this, Karen! I'm glad to see how it resonated with you. Don't forget that the video you've shared is just Part 1 of 4. The other 3 parts (each approx 20 mins in length - available as 'related' videos on YouTube) furthers the foundation laid in Part 1.
Keep up the great work promoting the power of Story!
Karen Dietz's comment, January 31, 2012 5:37 PM
Yes, thanks for the reminder. I'll go looking for the other 3 videos. Have a great week!

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