When it comes to marketing, storytelling is the most powerful tool at your disposal.
That is so true! This article has great points to make in the beginning. Later in the article the author talks about using mini-sagas (50 word stories) and gives some examples. That I'm not too sure about, but thought it important enough to add to this collection.
The author also makes the assertion that PowerPoint and Keynote are great tools to use to start sharing stories. Well, since death by PowerPoint is the norm, I am leary of that statement. PowerPoint forces the brain to organize material in ways counter to narrative. The doesn't mean you can't use it for storytelling, just realize it is harder to do. Enough said.
Read the article and I'd love to hear your thoughts about the 'mini-sagas' stuff. You can always comment below, or send me Twitter/Facebook/Google+ note!