Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Aligning Business Storytelling With What The Media Values

Aligning Business Storytelling With What The Media Values | Just Story It! Biz Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...


Want to get media attention/press buzz for your product or service? Then tell your story and make sure it connects with fresh issues in your industry. Don't send out announcements.  That's the advice of PR professional Lou Hoffman in his latest post.


Even seasoned marketing folks forget this so it is a good reminder to us all. There's a nice chart to illustrate his points and the explanation makes perfect sense.


Now go get 'em!

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A New Way to Tell The Stories Inside Your Images. | Stipple Blog

A New Way to Tell The Stories Inside Your Images. | Stipple Blog | Just Story It! Biz Storytelling | Scoop.it
image should be a text explaining what is in the image. In the photojournalistic world, it is called the W's : Where, When, What, Who, Why.


Oh this is so cool! This is another new tool for taking a static photo and turning it into  a story. I love the examples shared in this blog post. I'm getting lots of ideas already and know you will too once you review the material here.


Stipple is the tool and here's a link to an article with examples since the link above does not work anymore: http://stippleblog.com/post/27854001153/10-great-stipple 


Now go have fun with your photos!

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Karen Dietz's comment, March 28, 2012 2:14 PM
Thank you Kenneth! Enjoy the day :)
Karen Dietz's comment, March 28, 2012 2:16 PM
Many thanks for re-scooping this dj! Have a wonderful day :)
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Why Relationship Marketing is Important for Businesses

Why Relationship Marketing is Important for Businesses | Just Story It! Biz Storytelling | Scoop.it
In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.Mari shares how rel (Businesses need #listening skills!


Biz story telling is all about relationship marketing. In this 8 minute video, learn more about relationship marketing in today's technology climate and gain great tips for how to do this more to gain more business. The video is with relationship marketing expert and fellow San Diego resident Mari Smith.


Enjoy!

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Facebook Timeline For Brands: It's About Storytelling - Forbes

Facebook Timeline For Brands: It's About Storytelling - Forbes | Just Story It! Biz Storytelling | Scoop.it
Guest post written by Jamie Tedford Jamie Tedford is founder at CEO of Brand Networks, a social branding consultancy. Jamie Tedford As anticipated, Facebook Timeline for Pages was announced Wednesday.


All right -- I've had it today. I'm burning through the articles and am getting annoyed at all of the blog posts on storytelling and branding. Why? Here's the tone of them all: push push push your stories! Find them. Craft them. Push them out to your customers. Whether it's about the new Facebook timeline, or finding and telling your brand's stories, it's still the same old advertising/pr/marketing paradigm of 'telling.'


Yuck! These folks are totally missing the dynamics of engaging content through stories which includes listening, conversations, and story sharing back and forth.  Oh, and where's the conversation about authenticity??  It seems like brand storytelling is all about morphing and shaping stories to hook customers. Danger, danger! That sounds more like manipulation than authentic storied conversations.


OK, I'll get off my soap box now.


Here's what you can take away from this article that I like: tips in this article to use storytelling elements for your Facebook timeline.  


Your thoughts?

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Karen Dietz's comment, March 22, 2012 7:33 PM
Thank you so much both Liz and Rowan!
Liz -- I agree with you 100%. I was trained as a journalist and I am dismayed at how 'journalism' has been co-opted these days to mean anything but. Storytelling is also getting co-opted, and not always in good ways.
Rowan -- you are absolutely correct. We can 'tell' our stories but it truly is about story sharing. And so many companies just aren't getting it. As a result, they are losing out on huge engagement opportunities, I think. And yes Rowan, please send me the stories of the two companies you are working with. They sound like marvelous projects and I would love to see them.
I so appreciate both of your comments! We'll just have to keep being vocal about what is working and not working in the story and journalism space :)
Karen Dietz's comment, March 22, 2012 7:41 PM
Thank you for re-scooping this Liz and also for your wonderful comments! Have a great rest of the week :)
Karen Dietz's comment, March 25, 2012 7:14 PM
Thank you for re-scooping this Omar! Have a great week :)
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NEVER THANK YOUR AUDIENCE: Competitive Sales Presentation Skills

NEVER THANK YOUR AUDIENCE: Competitive Sales Presentation Skills | Just Story It! Biz Storytelling | Scoop.it
Thanking the prospect puts you in a weak position for selling. Learn why thank you, is the wrong way to go for a win, and what you can do instead.


When I first read this title, I'm going, "Jeez, so now presentations are competitive!?" Then I read that this is about SALES and I go, "OK, let's see where this goes."


Here's the bottom line and how it connects with biz storytelling: the article helps us craft much better endings. Crafting compelling endings that inspire action are HARD. This article talks about what most of us do -- thanking our audience at the end of our presentations.  Even if we are not giving sales presentations, this is what we do and it is not effective. 


This article very clearly explains why. And I really like the questions posed in this article because they really help anyone crafting certain biz stories to focus the story on your customer. In founding stories, focusing on yourself is OK, and eventually you want to shift the story over to focusing on the customer. You can adapt these questions to hep you do that.


Then read the comments to the article -- there's gold there too!

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Karen Dietz's comment, March 25, 2012 7:15 PM
Thank you for re-scoopiong this Anne-Laure! Have a great week :)
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Rethinking PowerPoint: The New Wave of Presentation Tools

Rethinking PowerPoint: The New Wave of Presentation Tools | Just Story It! Biz Storytelling | Scoop.it

From Karen: In a presentation rut? Looking for better tools that actually allow you to more easily create a narrative or allow for easier story sharing than PowerPoint? Then check out this article and the recommended tools!

 

Although tools like Powerpoint and Keynote have become the de facto standard for giving presentations, they are often limiting in their design and ease of use. And while tools like SlideShare help users share their presentations online, they often don’t give enough context to the slides.

 

To provide solutions to these pain points, traditional presentation tools are being completely re-thought from the cloud down to help presenters deliver a better presentation, and share it relevantly after it’s done.


Thank you to fellow curator Baiba Svenca for originally curating this article!


Via Baiba Svenca
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Karen Dietz's comment, March 15, 2012 7:52 PM
Yeah, it is definitely making the rounds!
Roger Fisher's comment, March 18, 2012 12:22 PM
Karen, I've learned so much from you and Baiba. Thank you! Keep up the good work!
Karen Dietz's comment, March 18, 2012 4:00 PM
Oh thank you Roger! You've made my day :) Have a great week coming up!
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The 6 C's of Story Branding: A Breakthrough Approach To Identify & Develop A Compelling Brand Story

The 6 C's of Story Branding: A Breakthrough Approach To Identify & Develop A Compelling Brand Story | Just Story It! Biz Storytelling | Scoop.it

Stories don't tell us how to think or what to value. Rather, they provide a welcomed freedom to self-select the truths we read into them. This is why they can be immensely powerful.


Too often we think of 'story branding' as 'story pushing.' But I love what the author Jim Signorelli says, "In many ways, stories provide a great example for brands to follow. Brands, like stories, also contain truths. But whose truth is it, the brand's or ours? It is one thing for brands to push their meanings on us, and quite another to help us to our own conclusions." In the author's view, if approached properly, story branding avoids this whole 'pushing' dynamic.


So do you want to creat a brand story for your business? Then create a Story Brief first. This article talks about how to do just that. I really like this concept, and the beginning steps the author suggests. 

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Karen Dietz's comment, March 16, 2012 4:06 PM
Thank you for the re-scoop!
Kim Zinke (aka Gimli Goose)'s curator insight, November 29, 2015 4:10 AM

"As is the case with stories, there are obstacles in the brand's path towards its goal. These must be identified and dealt with before the desired relationship is achieved.


Working with this model, there are six steps that should be taken to apply its usefulness to a particular brand. They are called the 6 C's."


Read the full article to find out more about these steps and how to apply it to your own brand:

  1. Collect the Back Story
  2. Characterize the Brand
  3. Characterize the Prospect
  4. Connect the Characters
  5. Confront the Obstacles
  6. Complete the Story Brief
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Does Your Brand Tell a Powerful Story?

Does Your Brand Tell a Powerful Story? | Just Story It! Biz Storytelling | Scoop.it

"Brilliant's not enough in today's economy--you need a compelling story so people will remember you. (#branding Does Your Brand Tell a Powerful Story?)"


There are good tips and insights here on finding and sharing your business's brand story.  I particularly like how the author talks about the 'energy' and 'pulse' of a brand story, encouraging us to "Raise your brand energy levels." The questions posed to get us started are really good also. The entire article is a good read.


Here's to more vibrant, energetic, authentic, personal, humanized brands!

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Saving the World with Simple Pictures: Visual Storytelling

Saving the World with Simple Pictures: Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it

"Creativity under constraint, sound judgment in uncertain environments, rigorous thinking amid complex ideas -- these are the skills taught by the arts. Dan Roam contends that these skills are needed more than ever in business and politics."


Love love love this video by Dan Roam! Here he eloquently explains how simple pictures can save the world. It is visual storytelling at its finest.


Storytelling is very powerful for sparking change. Visual storytelling is equally as powerful


Learn more about this -- and you too can become a visual storyteller! Dan points the way.

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Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations

Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Just Story It! Biz Storytelling | Scoop.it

This study investigates the use of narrative in organizations by (1) examining current organizational storytelling practices in a variety of industries and (2) identifying key features that characterize stories with powerful impact. Sixty survey respondents reported narrative is used by leaders to transfer knowledge, shape culture, and motivate or curtail employee behavior, as well as by employees to manage stress. Interviews with eight experts on narrative revealed, perhaps surprisingly, that skimping on details is what makes stories powerful.


Consider this post more a long-read but rich with great material. I love the bar charts about the findings, and the articulation of exactly what makes stories 'stick.'


The insights are all replicatable for your business.


Yes, this article is in academic-speak. But don't let that stop you. It's solid research that we can all use to help us get smarter about biz storytelling, and/or to storify to share with clients.


Good job!

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Karen Dietz's comment, March 12, 2012 1:19 AM
Glad you like this one too!
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3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger

3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger | Just Story It! Biz Storytelling | Scoop.it
Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people. So, how do you apply this to your marketing?


Love this quick article chock full of great ideas! And a simple 3 story matrix to use. They make lots of sense and the author includes examples


They all make perfect sense to me and are very helpful when working on your business stories to gain more business!

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Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference

Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference | Just Story It! Biz Storytelling | Scoop.it
Actually, these are best leveraged together---big data and powerful analytics have deep meaning when positioned in the context of powerful stories. Stories give people a context in which to position the analysis provided by the data.


This is a really nice article about how well data and stories work together.


The only piece I would add is this: share your stories first, and then support them with data.  Most often people go for the data first, and then maybe share a story.


So do the reverse and you won't put people to sleep or have them looking at you with a quizzicle eye wondering, "And what does this data mean?"


Story is the meaning-making part of the equation. Data is the sense-making part.


Enjoy!

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Case Studies: How to Use Storytelling as a Marketing Power Tool

Case Studies: How to Use Storytelling as a Marketing Power Tool | Just Story It! Biz Storytelling | Scoop.it
Traditional advertising can get lost in the daily media blitz. Give people what they really love: stories.


Yes, absolutely. I like this article because it covers all of the 'why' questions -- about why you would use case studies.  These are really good points showing how they are a powerful marketing tool.


The author then shares the 'rules' to follow to create your case study. Well, they are OK as far is it goes. But here are the critical rules that were left out:

  1. Add contrast/drama
  2. Add sensory material (the language of the senses)
  3. Use conversational language -- avoid business speak!


If you miss including these three rules, you will create case studies that are dry dry dry as toast and as boring as watching grass grow. And frankly, boring case studies are the norm in business. I deal with this every single time with my clients.


So follow these 'rules', but make your case studies come alive as stories using all the storytelling tools available to you. That's the way to stay out of the quicksand and bring more customers knocking on your door.

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Karen Dietz's comment, March 7, 2012 3:55 PM
Thank you for re-scooping this article! Have a great week -- Karen
Karen Dietz's comment, March 8, 2012 5:42 PM
Thanks Richard and enjoy your upcoming weekend :)
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SonicPics - Tell Your Biz Stories By Giving Voice To Your Pictures!

SonicPics - Tell Your Biz Stories By Giving Voice To Your Pictures! | Just Story It! Biz Storytelling | Scoop.it

SonicPics is a very easy to use tool for turning your images into custom slideshow movies that you can share with your friends online! SonicPics lets you add images from your iPhone's photo library or camera, arrange your photos, and then narrate the project to create an enhanced m4v video (complete with chapters).

 

This looks like a really cool tool for creating visual stories -- especially for Mac users. I'm a PC gal right now but it says I can load images from my camera to the site (and I do have an iTouch). Then I get to add my narration, and then post to my YouTube channel.  Sweet! So maybe even I can use this service. I'll try it out.

 

In the meantime, those of us wanting to leverage the wave of visual storytelling have another great tool to investigate that can help us share our stories digitally -- easily and inexpensively. Yeah! 


Thank you fellow curator Baiba for finding this!


Via Baiba Svenca
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Seth's Blog: Extending the narrative

Seth's Blog: Extending the narrative | Just Story It! Biz Storytelling | Scoop.it
Did you wake up fresh today, a new start, a blank slate with resources and opportunities... or is today yet another day of living out the narrative you've been engaged in for years? For all of us, it's the latter....


Whoa! Here's a wake-up call for us all. Do you feel stuck with your business? Having trouble finding and telling your stories?


Then maybe it's not about 'them' it's about the worn-out narrative you are operating under.


There are words of wisdom for us all in this latest blog post from Seth Godin. Start your Monday off right and ask yourself the questions posed by Seth here. Maybe today is the start of a new story for you and your business.

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Karen Dietz's comment, March 27, 2012 4:09 AM
Thank you for re-scooping this article! Have a great week :)
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5 Reasons You Need to Meet in Person (hint: to share stories!)

5 Reasons You Need to Meet in Person (hint: to share stories!) | Just Story It! Biz Storytelling | Scoop.it
My clients are just like yours: They want to Skype, email and text. But here's why you still need face time.


This article is indirectly about story sharing, yet it is a terrific reminder in this age of texting and Skypeing that meeting in person is invaluable and still the richest communication channel we have.


Want to make an impression? What to gain understanding about your prospect or customer on multiple levels? Want to reach a depth of relationship with them? Want to hear their stories and have an opportunity to share yours in more meaningful ways? (That's the tip I would add to make the list 6 in number.)


Then carve out time to meet in person. Take the 5 reasons listed here to heart and gain more business! 

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How real estate professionals can use the power of storytelling to sell more houses

How real estate professionals can use the power of storytelling to sell more houses | Just Story It! Biz Storytelling | Scoop.it
Imagine this scenario: As a real estate professional, you’re walking a potential buyer through yet another home. You’re not sure how many homes you’ve seen with them. It seems like ...


I think this is a great article not only for real estate agents, but also for any business.  And I really like the practical advice and examples specifically geared towards real estate professionals!


Here's how any business can use this advice: find out what your customer stories are, and then craft your biz stories to connect with their stories.  CAUTION: don't make up stories. Making up biz stories to hook customers is manipulation.


Instead, craft your authentic business stories. Part of your work is attracting customers who can connect with your stories.  But don't do this blind -- find out as much as you can about the kinds of customers you want to work with and their stories.  There should be natural connections between your stories and theirs. So find them!


Read the rest of this article for more insights and concrete examples.

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How to Create a Life-Changing Presentation

How to Create a Life-Changing Presentation | Just Story It! Biz Storytelling | Scoop.it
Life-changing presentations share a set of common attributes. In this guest post, John Richardson elaborates on his SPARK method.


What a nice recap of the elements that create a compelling presentation -- you know, those presentations that are meaningful to you in some, keep you inspired, and spark action on your part.


I also really like that my friend, colleague and fellow Toastmaster Sheryl Roush was mentioned http://www.sparklepresentations.com/  I love her SPARK tips that this article shares.


All the points listed (and tips given) are part of effective storytelling. So go read the article to see how your business presentations stack up and what you might want to add. 


May all your presentations be WOW!

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Rowan Norrie's comment, March 16, 2012 8:02 AM
so true Karen! The most memorable presentation I ever heard was about Harley Davidson. The stage was empty and suddently the space was filled with the roar of a Harley. The speaker then drove onto the stage. Talk about kinesthetic! He told the heartwarming Harley story with ups and downs. When he showed the video of thousands of bikes driving through a town on one of their rallies, there was a lump in my throat.

That presentation must have been about 15 years ago, and I still remember it.

Have a good weekend!
Karen Dietz's comment, March 16, 2012 4:08 PM
What an amazing experience Rowan! Wish I had been there with you to see it myself. Sounds awesome! I've got some talks coming up and my creative juices are flowing :)
Karen Dietz's comment, March 17, 2012 1:19 PM
Thank you Gisele for re-scooping this article! Have a wonderful day :)
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Create Stunning Custom [Story] Word Clouds: Tagxedo

Create Stunning Custom [Story] Word Clouds: Tagxedo | Just Story It! Biz Storytelling | Scoop.it

What I love to do is take a story text and create a word cloud. It's fun and a different way to create a story graphic when you need to. Now comes along a great free tool to do this even better! Read the review below from Robin Good:


From fellow curator Robin Good: Tagxedo is a great, free web-based tool that allows you to create stunning covers, images for articles or posters, based exclusively on words.

 

You can either input the words yourself, or provide a website URL, a Twitter account, a news or web search and Tagxedo will create a "word cloud" by tapping into that word "universe".

 

There dozens of different controls to customize your word-art creations including the ability to change layout, fonts, colors, shapes and even density of your artwork.

 

The final work can be shared easily on social media or saved in your preferred graphic file format (jpg or png) and at your desired resolution.

You can see some examples here: http://www.tagxedo.com/gallery.html 

 

or try it out immediately here: http://www.tagxedo.com/app.html 

 

More info: http://www.tagxedo.com/  


Via Robin Good
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Dr. Laura Sheneman's curator insight, May 20, 2013 2:14 PM

I love Wordle.  So, I really love this idea of incorporating shapes.

Begoña Iturgaitz's curator insight, May 20, 2013 2:52 PM

Aladatuta ikusten dugu Tagxedo aplikazioa. Askoz ere itxurosoago, baina orain arte bezain erabilerraza.

Mario Castillo's curator insight, December 2, 2013 4:10 AM

Another word cloud- similar to Wordle.

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Fast Talk: Elle Luna's Holistic Vision Of Design | Fast Company

Fast Talk: Elle Luna's Holistic Vision Of Design | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Meet Elle Luna, who believes design plays a role at every stage of the process--even before teams start to think visually.


Dan Pink in his book A Whole New Mind has chapters on storytelling and design as essential 21st Century work skills.  Here is a demonstration of how the two are coming to life.


This article is an interview with a former IDEO designer Elle Luna who calls herself a "designer, storyteller, and startup advisor."


She chats about how humanizing brands is essential these days -- they are honest, emotional, and engaging (if done right, I add).


The link to storytelling? You can't understand or design effective customer experiences/products/services without listening to and gathering customer's stories.  And you can't engage your customers without sharing your stories in return


The only danger here? Not enough emphasis in the interview was placed on the ongoing dynamics of story listening and story sharing over time. But I am confident that will come!


Enjoy reading the rest of this article and continuing to understand that storytelling is an essential business core competence.

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Karen Dietz's comment, March 14, 2012 4:15 PM
Thank you for re-scooping this Bill! Have a great week :)
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Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company

Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company | Just Story It! Biz Storytelling | Scoop.it

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.


Here's what I like about this article: as the author says, "For some, telling your story is an uncomfortable experience. I know I've always strived to keep my personal and professional lives somewhat separate, believing that few really care about where I grew up, how I grew up, and what drives me to succeed in business today...Nonetheless, it's fair to say that in an increasingly wired world, where first encounters are often online, a little personality can go a long way. A great story? Even better."


The author then goes on to share 3 tips for finding and sharing your story.


Almost every client I work with initially resists sharing their personal business story. They claim "It's not about me!"  Ha ha. Your business is all about you. They get over it, and we go on. It takes skill to do this well, but they do master it.


So if you have ever had the same feelings, read this article and start getting more comfortable sharing your personal business stories.


There's debate about the superficiality of personal branding. What works in my book is authenticity. If authenticity is satisfied, you are doing well.

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Social Networking Personas: Who Are Your Customers?

Social Networking Personas: Who Are Your Customers? | Just Story It! Biz Storytelling | Scoop.it
"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and busi...


Personas are a great tool for helping you craft your biz stories and connecting more effectively with your customers.


Personas are basically little stories you create about your main customer types (with lots of pics!).  


This article shares 4 social networking Personas and how they interact on line. With this information you can start crafting your stories to connect with the Personas that fit best with your business.


Oh, and by the way -- which Persona are you? I'm the Professional I think :) 


As the author says, "Take a few minutes to review the full whitepaper (it’s free!) Think about your customers and which of the four types suits them best. Then, take a look at your social media posts over the last few weeks. Are you speaking to your audience? If not, it’s time for a new plan."


But before you do that, also check out Carol Pearson's book "The Hero & The Outlaw" (http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_5?s=books&ie=UTF8&qid=1331399222&sr=1-5) which is all about how to identify and use specific archetypes of your customers and how to shape your marketing content and stories towards them.


Thank you to fellow curator Namita Patel for finding and sharing this article! Check out her content at http://www.scoop.it/t/social-media-mashup 

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Karen Dietz's comment, March 12, 2012 2:18 AM
Thanks for re-scooping this! Have a great week :)
Karen Dietz's comment, March 12, 2012 3:15 PM
Thanks for re-scooping this Debra! Have an awesome week :)
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Your "About Me" Page will Seal the Deal | Blogging Tips

Your "About Me" Page will Seal the Deal | Blogging Tips | Just Story It! Biz Storytelling | Scoop.it

There is one page on my blog that has literally driven me nuts because I could not get it right.

No matter how many times I did it, it still gave me nightmares. I don’t even remember what I was putting on there in the initial days.


THE ORIGINAL LINK IS BROKEN! HERE IS THE CORRECT ONE: http://www.reviewzntips.com/about-page-tips/

What another great post about "About Pages" to help us crack this tough nut. This article is specifically slanted to bloggers who either remain anonymous or go on and on about their accomplishments. Both ends of this extreme are not good.


Most "About Pages" are deficient -- either boring, too thin (not enough meaty material), or drone on and on.


Every single one of my clients struggles with this -- it's normal. It's hard to talk about yourself and know if you are hitting that sweet spot in sharing with people who you are.


The author here has giving us a 5 point structure to follow that will definitely help create engaging "About Pages."  


The only missing piece I would add, is make sure you include lots of sensory imagery and an occasional metaphor in your bio. That will really make what you write come to life.


And then read the comments to the blog post -- they are great with more good information/ideas.

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Can Your Brand Tell A Workplace Story Like This?

Can Your Brand Tell A Workplace Story Like This? | Just Story It! Biz Storytelling | Scoop.it
We're willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair.


THIS POST HAS MOVED! HERE'S THE NEW LINK: http://www.emotivebrand.com/?s=herman+miller


Love this video from Hermann Miller that very creatively tells their story -- or at least one of their stories! It's a story terrific for recruiting and for just good ol' plain PR.


And I like that the article discusses what works in this video and challenges us all to step up to the plate to create similar stories for our business. Yes, we can do it -- and need to!

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The Worst Customer Service Narrative In The History Of Branding

The Worst Customer Service Narrative In The History Of Branding | Just Story It! Biz Storytelling | Scoop.it

"In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get it right.

Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile creative types.

It’s just not true."

 

Yep -- don't do what United Airlines did! Did they share a narrative? Yes.  Is it a story? No. And the end result -- something awful.  This is a great example of what we DO NOT mean by 'business storytelling.'


Via Gregg Morris
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Karen Dietz's comment, March 7, 2012 10:21 PM
Thank you for finding this Gregg!

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