Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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What are story maps?

What are story maps? | Just Story It! Biz Storytelling | Scoop.it

Story maps use the concepts and tools of geography to tell stories about the world. They combine intelligent Web maps with text, multimedia content, and intuitive user experiences to inform, educate, entertain, and inspire people about a wide variety of topics. Most story maps are designed for non-technical audiences.


Hey -- here's another cool set of tools/templates to use for innovative storytelling!


Want to tell your story using maps? For example, do you have customers across the nation or globe? You can find ways perhaps to share this story using story maps.


This site contains a Workflows & Best Practices guide for how to use and create these maps, and a white paper on Telling Stories With Maps. And then there are free templates to download to get you started!


Hmmmmm -- so interesting. Yet another fab tool for visual storytelling to add to your biz story toolkit!


Original link:

http://storymaps.esri.com/wordpress/?page_id=909 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What a Lemonade Stand Taught Me About Storytelling

What a Lemonade Stand Taught Me About Storytelling | Just Story It! Biz Storytelling | Scoop.it
I was on my way to play golf this past weekend when I drove by a young girl selling lemonade on the sidewalk in front of her house.


On the surface this quick article with 2 videos to share looks like it is the same old story -- storytelling is essential for successful marketing, sales, and business growth.


But there are 2 key -- yet subtle -- messages buried in the videos.


In the video with Seth Godin, he makes the point that not only do you have to have a good story, but you also have to create a product/service that combines both a need people are already hungry for and that also captures their imagination. Stories are your gateway because if you design your product/service and your business around the stories you want people to share about you, you will have a leg-up on  your competition. This is quite a notion and different to how we typically do business today.


In the second video, the Danish author Rolf Jensen shares with us a story that makes his point: people buy the story, not the product/service. And that storytelling is the future of business development.


The article is short, as are the videos.  But the insights are golden and will last a lifetime!


Article link: 

http://www.business2community.com/branding/what-a-lemonade-stand-taught-me-about-storytelling-0205747


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Not Just for Bedtime, Marketers Corner the Market on Storytelling - Forbes

Not Just for Bedtime, Marketers Corner the Market on Storytelling - Forbes | Just Story It! Biz Storytelling | Scoop.it
While technology continues to drive emerging forms of communications, it's ironic that the hottest trend in marketing today just might be the ancient art of storytelling. And that doesn't mean that all the stories being told are any good.


LOL -- I don't know if marketers have cornered the market on storytelling but there sure is a revolution going on in their world as they continue to leverage the power of storytelling.


Here's what I like about this article -- it's emphasis on crafting really great stories. And it is rare to find such candid remarks about this. But this author calls a spade a spade. Yes!


The author, Phil Johnson drives this point home and shares his experiences at recent conferences with bad storytelling.


He then gives marketers 3 tips for how to do it right.


Enjoy this quick read and keep crafting great stories!

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Case Study: Should You Listen to the Customer? A Story Dilemma

Case Study: Should You Listen to the Customer? A Story Dilemma | Just Story It! Biz Storytelling | Scoop.it
Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.


Fiction Smiction -- I run across this scenario regularly in my story work. Particularly with companies with a strong aesthetic vision.


So the case study is very real


It's a great read. And a perfect example of using a storied case study (not all case studies are, BTW).


But to get back to the dilemma --

  1. What would you do?
  2. How would you handle this?
  3. How would you leverage story to move beyond this impasse?


Can't wait to hear your responses :)


Read the full article here: http://blogs.hbr.org/cs/2012/06/case_study_should_you_listen_t.html?awid=5160472941370235642-3271 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 Attitudes That Make You More Relationship Centric

7 Attitudes That Make You More Relationship Centric | Just Story It! Biz Storytelling | Scoop.it
Relationships are the new currency, especially now with social media giving us another world to mine and harvest great people, in addition to meeting people in person.


Here's some quick food for thought: are you and your business all about relationships -- or all about transactions?


Working with stories in business well is all about relationships. So are you on the right track and what attitudes go along with this?


This article is a quick read and a good barometer to know if you need to up your biz relationship game.


And I love this at the end of the article: "Remember, the WE in Your Social ME-dia works. . ."


Read the full article here: http://smallbiztrends.com/2012/06/7-attitudes-make-you-relationship-centric.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Move Your Brand From Good Enough To Remarkable

How To Move Your Brand From Good Enough To Remarkable | Just Story It! Biz Storytelling | Scoop.it
You've got great people on your team and you have a strong vision for the future. So does everybody else. What you need to work on is getting remarkable.


Yep, I couldn't agree more. So how do you get started? Well, first by digging into stories. That's advice tip number one from the author.


Next, get this story work out of the exclusive domain of marketing. Now this point I really like because it is rarely acknowledge. But true it is.


And finally, if your stories are lacking, or broken, or problematic in any way -- fix them! That happens in part through working with trained story workers. So look around you for help.


As the author says, "...then you have to jump in and get to work on being remarkable. It might be the difference between surviving or thriving in 2012 and beyond."


I am looking forward to hearing about more remarkable organizations.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Danger of a Single Story

The Danger of a Single Story | Just Story It! Biz Storytelling | Scoop.it

Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.


OMG -- what an amazing video! It is about 12 minutes long -- and eloquent plus thought-provoking. It is inspiring and heartfelt. I know this will feed you well.


Here is how to view it through the lense of small business, enterprises, non-profit work, or social cause entrepreneurship:

  • There is not one story, but multiple stories of different people that together create or organization -- whether you are a sole proprietor, nonprofit or a multinational corporation. You would think that is obvious, but I can't tell you how frequently people come to me for their 'story' -- their one, defining story. But thinking that way is dangerous and extremely limiting -- and untimately not successful as this Chimamanda explains. There are your stories, stories of customers, stories of partners, stories of staff, stories of stakeholders, etc...


  • The tone of today's marketing/branding efforts reflects more the shallowness of story instead of its depth. Depth comes from the many stories, not the 'one'. We instead must engage with ALL the stories otherwise we rob people of their dignity, respect and humanity. That thievery does not create meaningful relationships -- and we are all in the age of relationship building/sustaining if you haven't figured that out yet. 


  • Over-storying happens all the time -- to silence different voices for the sake of efficiency. The result? Stereotypes that while true, are woefully incomplete. This ultimately creates an inability to reach and engage with more people/markets in your business.


  • Stories in organizations and public life can be used to dispossess and malign (our current political climate?) or to bring together and empower. There are dangers in storytelling -- yes, even in business -- and care must be taken so we hear and can operate from a balance of stories for the health and well-being of the organization.


In the end, your success in working with stories for engagement, connection and meaningful relationship is all about awareness, intent, and deep listening -- and getting really smart about the power of storytelling. Enjoy watching this video about the depth, richness, and beauty of storytelling that will help you truly engage with those around you.


As Chimamanda says at the end, reject the single story and regain a kind of paradise.


Many thanks to Gregg Morris who originally curated this for his Story and Narrative scoop.it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Gregg Morris
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Karen Dietz's comment, June 12, 2012 10:40 AM
Many many thanks for finding and scooping this Gregg! It is awesome and I've downloaded it into my personal collection also. Wonderful, wonderful ...
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The Most Powerful Thing About You -- Your Story

The Most Powerful Thing About You -- Your Story | Just Story It! Biz Storytelling | Scoop.it

The most powerful thing about you is your story. But don't talk about yourself all the time; you'll be a bore.

Well, that all depends on whether it is all about you bring the "center of attention" or the "center or exposure". "Exposure" mesans being vulnerable and also being willing to be changed by the story. That is what this article is really all about. And it is also the essence of the talk I am on my way to give at the Pacificaa Graduate Iinstitute's conference on transformational leaderships this weekend.

The questions posed here will help you keep on track and avoid situations where you end ups telling your story from your ego instead of the place of service. It is a great checklist to keep in your back pocket.

Happy story telling!

Thank you Richard Andrews for recommending this article :)

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Ken Morrison's comment, June 7, 2012 6:11 PM
I love the Leadership Freak blog. Thanks for sharing.
Karen Dietz's comment, June 7, 2012 11:44 PM
Glad you like it Ken! Thanks for re-scooping the article. Have a great weekend :)
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Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches

Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches | Just Story It! Biz Storytelling | Scoop.it
Wanna know a secret?  I’m a marketing expert and my elevator pitch STINKS.  Come to think of it, I don’t really have a good elevator pitch.


What a great article about Elevator Pitches -- how they don't work and how to rethink them -- and how to actually start sharing a story.


There are lots of good tips here and I love how the author shares his own struggles with this. The article is also reviewing a new book out on this topic. But the author of this post gives such good tips that I was happy to curate it. I'll probably even buy the book :)


Now dump that elevator pitch, get the insights and tips here, and start engaging people about your business in meaningful ways. You will gain more business!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Get More Fans (and Why That’s a Horrible Idea)

How To Get More Fans (and Why That’s a Horrible Idea) | Just Story It! Biz Storytelling | Scoop.it

“How do I get more fans?” I hear this a lot. I’ve written about how to get more followers a few times, so instead of the same old, I thought I’d address this to folks who are working on growing themselves to be a person who has something of a growing (or huge) platform and is trying to understand how to use social platforms to build something better/deeper/more. And there might be a good place to start. “WHY” are you seeking to get more fans? And do you really want fans?


Why are you sharing your business stories? To get more fans (storytelling) or to build and engage with a community (story sharing)?


This article puts us all straight -- fans are OK but the real gold is in building community.


Read this article for more insights and target your business stories towards building community. That means listening to the stories of and within your community in return!


PS -- well, a fellow curator just shared with me how Chris 'unfollowed' ALL  of his Twitter followers to deal with spam http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.chrisbrogan.com%2Funfollow%2F&h=YAQF2W5idAQEFAwgGNZex3xdFsqQUGyvEpio4roBOWzUA_Q&enc=AZPRRQBadEdzzqDY9unLhuw-1GJno1AUFxVNHDMxOCAN7qAy4ndztwhkuf4kSJ4DZp1XkWNsqdqMB5MfJ1OQiXJctY_nXzFTfTEA2C9P3GoaYQ . This undermines his credibility with me about creating community engagement. So -- what to do? Read the article, get the tips, and don't do what he did!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Empowerment Marketing [Storytelling]: Advertising To Humans As More Than Just Selfish Machines

Empowerment Marketing [Storytelling]: Advertising To Humans As More Than Just Selfish Machines | Just Story It! Biz Storytelling | Scoop.it
Editor’s NoteThis is the first of three excerpts that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of Free Range Studios (the creative studio behind The...


Well, I am totally not crazy about this whole business of the 'Story Wars' and continue to find this framing about war and battles very limiting. And what I find amusing about the author's premise here is that for all of us to be successful in business, we need to move away from appealing to people's baser natures (like war?) and focus on empowering stories and advertising. Yet when you are in a battle, there are only winners and losers -- and extreme debilitating costs.  So while the metaphor totally does not work here, the ideas presented do.


I hardly find war empowering. Nevertheless, this article makes some great points. Take some time here -- between the text and the videos and additional links, there is lots to explore.


As a Folklorist, interestingly enough I am not wild about his Vimeo on "Winning the Story Wars - The Myth Gap". I hardly find that advertisers have been the mythologists of our age. I think people from the advertising world may think so however! So take that whole notion with a grain of salt please.


What's the bottom line here? Appeal to hope, courage, empowerment, community, and anything that enlivens us, expands our experiences, and calls us to something greater.


Surely we can all do this in our business storytelling!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 Universal Truths for Ensuring Brand Relevance (all are story skills)

7 Universal Truths for Ensuring Brand Relevance (all are story skills) | Just Story It! Biz Storytelling | Scoop.it
The refrain’s all too familiar. We live in a time of radical transparency and thanks to the rise of social media, brands are now co-owned. Look no further than the recent twitstorms engulfing Kenneth Cole (spring collection causes Cairo uprising?


What is effective branding? It's all laid out right here. And better yet -- each one of these elements are also essential storytelling skills.


Hooray! No story, no brand. As my favorite storyteller Elizabeth Ellis says, "The storyteller's role is to comfort the afflicted and afflict the comforted." That does not ALWAYS hold true for biz storytelling but this saying certainly applies here when the author advocates for "Be The Cause" and "Be A Catalyst For Change." Frankly, I think if more companies took this advice there would be more win-win in the marketplace.


I also like the examples share in this post.


So grab these points, take them to heart, and create an awesome brand.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Why Successful Branding Still Happens Offline

Why Successful Branding Still Happens Offline | Just Story It! Biz Storytelling | Scoop.it
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.


Yes yes yes!! In all the hype about social networks, engagement, and customer loyalty it is easy to forget that in the relationship economy, relationship marketing, and for a return on relationship, face-to-face marketing rules.


Oh, just tell your stories digitally, on-line, in your social network or blog. Yes -- all of that is good. But as the author says, "Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technologyat the center of products, campaigns and market strategies."


Research shows that 90% of word-of-mouth conversations about brands take place offline and ar primarily face-to-face. Whoah!! As the author suggests, "start a story that consumers will want to talk about. What are the messages about your brand and category that make you talkworthy?"


There are many great insights in this article that I know you'll enjoy. Happy reading!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Dealing with Internet fragmentation: The power of storytelling for brands

Dealing with Internet fragmentation: The power of storytelling for brands | Just Story It! Biz Storytelling | Scoop.it

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.


Now here's an interesting article! The material that peeked my interest the most dealt with how the Internet creates fragmented stories which leads to businesses losing control over their narrative.


But then the article goes on to suggest that the typical ways companies create their websites does not work anymore in this fragmented environment.


Then the authors offer a link to a free downloadable study that show what companies can do to combat this fragmentation, develop and share their narrative, and succeed in today's Internet world -- with examples!


I checked out the study and it looks really good. I think as I study it I'll get lots of ideas for re-tooling the website which is going under another iteration of improvements.


I bet you will learn a lot too!


Original link: 

http://www.berghindjoseph.com/knowledge-bank/2012/06/exclusive-study-the-power-of-storytelling


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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ST[new york]RY -- A Clever Retail Narrative

ST[new york]RY -- A Clever Retail Narrative | Just Story It! Biz Storytelling | Scoop.it
Rachel Shechtman's latest retail narrative edited by Cool Hunting...


Oh, how clever this store owner is! Her NY City boutique changes its concept every 3-4 weeks in order to tell a different story. 


In fact, each table or shelf serves as a narrative that unfold before your eyes -- or at least that is what the article says.


The owner envisions her space like a magazine (now how creative is that?!) and each issue tells a unique story. She selects her products for sale so they are relevant to the story.


There are other great insights here about storytelling and retail so go ahead and read the entire article. Here's the link: 

http://www.coolhunting.com/design/story-new-york.php 


So who is in NY who can check this out and let us know if what this retail space is doing rises to the level of 'narrative'? 


I sure hope [Story] does -- because I think it is a brillian idea!


Post your comments below once you've visited the shop or if you have other thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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4 Ways to Create Content That Sells | It's All Story

4 Ways to Create Content That Sells | It's All Story | Just Story It! Biz Storytelling | Scoop.it
Business blogging strategy: How to create blog content that increases sales. Learn how to teach with story and sell with subtleness.


Love that line..."Learn how to teach with story and sell with subtleness."


Yes! And that is only one of the 4 points discussed here. The rest are all about story also. And each of the 4 points contains really good examples.


I know you will enjoy this discussion. If you are already leveraging these 4 points in your content -- hooray!


If you are not -- then figure it out quick and make some shifts.


Either way, you will be more successful.


And are you noticing this week that the curated articles this week all dove-tail together? And they are all from different sources. And they are all basically saying the same thing. Truly success and story go hand-in-hand.


Read the full article here: http://www.socialmediaexaminer.com/how-to-create-content-that-sells/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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35 Smart Social Media Business & Consumer Insights from @BrianSolis

35 Smart Social Media Business & Consumer Insights from @BrianSolis | Just Story It! Biz Storytelling | Scoop.it
Engage or Die 1. Our opportunity with social media is to do something more meaningful than just marketing. 2. Social media is not here to save you.


I counted at least 12 of these 35 tips about storytelling or story elements in the quick scan I did. There are probably even more if I studied them closely.


So here is another reality check this week :). Read these 35 insights and see how you rank. 


All are important. Som eof the onese about stories/story elements are : co-creation (#34), context (#31), bridging (#24), people (#18), and community (#9).


How many more can you find? Are there more than the 12 I found? Let me know!


Have fun. Get better :)


Read the full article here: http://www.toprankblog.com/2011/06/social-business-smarts-brian-solis/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Secrets Behind Content With 10,000+ Shares

The Secrets Behind Content With 10,000+ Shares | Just Story It! Biz Storytelling | Scoop.it
What makes content go viral? Learn the 5 key traits shared by the Web's most popular content.


And it is all about stories and using storytelling elements.


If you create content for consumption and use the web for visibility, credibility, reach, and influence, then this is a must-read article.


Surely it contains the secrets of the business universe!


Of course I'm thrilled that stories are touted as essential for content to be effective and for it to go viral. But I also really like that the author lists story elements here too. Like "simplicity", "unexpectedness", and "emotions".


Even better, the author Chris Tynski, digs into what kinds of emotions go viral and puts it together for us in a nice chart.


There are other important tips here too that are not story related that you need to know about in order to be successful. So it is a very well-rounded and useful piece.


And I also like the examples he shares. In the end, your chances of success will be greater. As Chris shares with us in conclusion: "Crafting viral content is part formula, part intuition, and part luck, but by breaking down successes as you discover them, you will become increasingly more intuitive about what will and what won’t resonate with readers."


Read the full article here: http://www.blueglass.com/blog/secrets-of-viral-content/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Become a Content Marketing Hero by Emulating Apple and Subway

How to Become a Content Marketing Hero by Emulating Apple and Subway | Just Story It! Biz Storytelling | Scoop.it

As we saw last time, your startup becomes a hero by making your customers and clients the main hero. And rather than starting with trying to sell our ultimate products or services, we attract and mentor our prospects with content first.


If you are going to use the hero model in your biz storytelling, then you are going to want to read this article (I say that because there are other story models available).


I really like the examples and videos from Apple, Inc. this author uses to illustrate his points -- they are very powerful. 


And I think the chart is brilliant. He also explains the structure for creating a hero story -- and focuses on the hero being your CUSTOMER, not you.


That is sometimes hard to get your head wrapped around, which is another reason why I like the examples & videos he chose. You will really experience the difference.


So go grab these insights and happy storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Karen Dietz's comment, June 14, 2012 2:39 PM
Many many thanks! You have made my day/weekend! :))
VIDEOWORLD's comment, June 14, 2012 2:50 PM
And you made mine also, it energized me beyond the normal "like it" my whole breakfast with my son was talking enthusiastically about the article , because the "Hero Journey" although a cliché has to be interiorized to apply it firmly and softly, and yor curation and the article are real examples of the long journey we have to achieve , more in the tradition of the Dao (wu wei) it has to apperar natural and effortless (although we know there is a lot of effort in achieving it)
Karen Dietz's comment, June 14, 2012 3:08 PM
You are so right Jose (I hope I have your name correct -- please illuminate me if not)! It takes work, effort and patience and to really be effective at this, must be internalized. I think the mono-myth of the hero does us a dis-service in many ways because it is not the only way to operate in the world. Yet I appreciated this article because it does such a good job of shifting the focus away from our own hero stories to those of our customers -- which will create much deeper relationships and meaning for us, them, and those hearing the stories. I'm glad it sparked such a fruitful conversation between you and your son!
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Sales Lessons for Life -- What Story Has To Do With It

Does life teach us about selling or does selling teach us about life? No doubt, it works both ways. But the business of sales and those who find their careers in selling, are unique. Selling involves full engagement and the most successful salespeople agree that they never really leave it; that selling is in fact, a way of life.


Here is what I love about this SlideShare file:

  1. It is a great example of visual storytelling using compelling, engaging photos that evoke emotion and curiosity.
  2. Several points made in the tips focus on storytelling elements that create engagement -- like listening.
  3. Key messages are crisp and clear.
  4. The message is on building relationships -- a critical product of sharing stories.


The presentation in and of itself does not follow classic story structure. But the advice is solid and familiar. The tips are great reminders for creating success and gaining more sales.  And who couldn't use that occasionally? 


And take some lessons here on visual storytelling for your next presentation!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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3 Steps to Writing Copy that Speaks to Real Desire

3 Steps to Writing Copy that Speaks to Real Desire | Just Story It! Biz Storytelling | Scoop.it
Can you increase your business without sacrificing your ethics on the altar of sleazy hype and inflated promises? Mark Silver spells out how.

So when writing your biz stories for websites, email campaigns, blog posts, etc. -- do you appeal to the heart or the ego? Ideally you do both. But how do you do that?!!

Author Mark Silver shows us how in this article. There are great tips that will help you craft. You business stories in ways that will help grow your business without sacrificing your values, integrity, or authenticity.

I hope you find this as helpful as I did.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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The Five Biggest Mistakes CEOs Make in Speaking (no stories)

The Five Biggest Mistakes CEOs Make in Speaking (no stories) | Just Story It! Biz Storytelling | Scoop.it
Most CEOs are not inspiring. After years of working with leaders in business, it's hard to come to any other conclusion.


The 5 mistakes listed here are right on -- I experience them all the time when working with my coaching clients.


Number 4 is -- CEOs don't tell stories. That's for sure.

Number 5 is -- CEO's reading speeches instead of talking authentically with their audiences.

Number 3 is -- they are too stiff (that comes from not telling stories or not knowing how to tell stories)

Number 2 is -- they don't write their own material. No one can write your personal stories for you, BTW.

Number 1 is -- CEOs are not conveying a vision. Hey, we want to be inspired!


Well, for sure many business people of all types suffer from the same mistakes. So what to do? Find the stories you are passionate about telling, learn to tell them well and authentically, leave the notes at home, and please -- don't practice in front of a mirror! That's the kiss of death.


There are many more insights here in this article about how these mistakes show up for people, so go grab them.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Marketing Needs a New Metaphor -- Telling Better Stories

Marketing Needs a New Metaphor -- Telling Better Stories | Just Story It! Biz Storytelling | Scoop.it
Last month, I learned what Dian Fossey must have felt like in Gorillas in the Mist, surrounded by mysterious creatures and unknown dangers, and yet compelled to edge ever closer.


This article proves my point EXACTLY about my criticisms of framing storytelling as a war (see the article and my review on "Empowerment Marketing") -- or any marketing as a war or battle.


I just posted a review of another article on the 'Story Wars' material that has just hit the scene ("Empowerment Marketing"). The author makes great points, but the framing of war totally undermines his basic premis.


Here's the article that explains why -- and offers a different metaphor to use to shape our marketing.


How we think about our marketing and our business storytelling shapes our actions and the types of stories we tell. So read this article's points about a better alternative metaphor to war. Everyone will benefit!


PS -- an don't forget to read the many comments posted at the end of this article. Very illuminating!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Four Ways Brands Can Build Better Relationships (via story sharing)

Four Ways Brands Can Build Better Relationships (via story sharing) | Just Story It! Biz Storytelling | Scoop.it
Is your brand focused on transactions or interactions?


Why is this article showing up in this collection on biz storytelling?


Because the 4 ways brands can build relationships gets done through effective storytelling.


I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales.


As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing!


This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing.


Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life.


This is a game-changer.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, May 31, 2012 7:04 PM
Thanks for re-scooping the article Jeff! Have a great rest of the week :)
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3 Secret Weapons For Better [Story] Communication, From Professional Actors

3 Secret Weapons For Better [Story] Communication, From Professional Actors | Just Story It! Biz Storytelling | Scoop.it
If you want to learn to capture an audience, listen to those who do it for a living: The actors' techniques shared in "The Pin Drop Principle" are sure to get you the reaction you want.


Actors and storytellers share much in common, and they differ in significant ways, too. But I really enjoyed this article because of the focus it brought to critical story crafting/telling skills for businesses:

  1. Primary intention
  2. Intention cues
  3. Secondary intentions

In the rush to share our stories, these are often overlooked or not given enough attention in business storytelling.


So read this post, get with the program, and up your skills!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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