Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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What New Media Must Learn From Comics

The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the comic book, Superman - Red Son? It was released in 2003 to critical acclaim and became a nomination for the...

 

OK -- what's this got to do with biz storytelling?  Well, everything! 

 

I love the author's point: biz storytelling is how you imagine and re-imagine stories that will get your audiences inspired.  Mitch Joel has other points to make in this article to help you build desire, which is also important.

 

Engaging audiences is hard enough to do. But sharing compelling stories about you, your company, your products/services is very powerful to build engagement.  

 

But I'm thinking that these days, more and more, our biz storytelling needs to be about something greater than simply engaging our audiences -- we need to inspire them.  

 

How do you inspire them? We can do this not only by following Mitch's tips, but by adding a story we forget to tell -- our future story.

 

This is a story about your vision of the future -- the future you are creating with your business and how customers, by being in a relationship with you, help create that future.  Now that can be awesomely inspiring.  Think TOMS shoes.  Think Toyota's Prius.  Think your company.  How is your work making a difference?  Start there.  Keep exploring.  The story is just below the surface.  Find it.  Bring it alive.  Share it.  Keep the inspiration flowing.

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Charities need to get out of the way of their stories

Charities need to get out of the way of their stories | Just Story It! Biz Storytelling | Scoop.it
Charities have no greater asset than the stories you’re able to tell, or even better, the stories your supporters and beneficiaries can tell for you...

 

The same advice for charities holds true for businesses.  As this article points out, organizations often get stuck in thinking about their stories as 'telling' instead of stimulating conversations.  Get the tips from this article, which also includes 2 video examples.

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Websites as Storytelling

Websites as Storytelling | Just Story It! Biz Storytelling | Scoop.it

"Lately I’ve become interested in the idea of using one-page HTML5 websites as storytelling devices.

 

Why settle for a free PDF or a hasty about page when you can create a scrolling, moving, mystifying website to do the same thing?

 

Studying these sites, I’ve realized that there are many levels of storytelling, that go beyond just the writing and design."

 

OK biz story fans -- I like the points made here and the examples given about treating your website more like a movie than a brochure.  I too have been moving more toward storifying websites and this article expands my thinking more.  Ooops -- better start reworking my own site!

 

Thanks Gregg Morris for originally scooping this article on his Story and Narrative curated content.


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Beyond Your Messaging- What’s Your Story?

Beyond Your Messaging- What’s Your Story? | Just Story It! Biz Storytelling | Scoop.it
Answer the biggest questions about your brand to give it a true identity and the customer a clear choice. (Why should a customer choose to buy from you?

 

Ahhhhh -- clarity about storytelling and branding a midst all the noise!  I like this article because it clearly articulates how to think about storytelling in branding, and then offers good advice for how to get started creating your brand story.

 

You'll recognize conversations with your clients in this article and laugh ("Why do I have to learn to tell a story?") and cheer at the answers you can use when you chat with them next.

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The Power to Change Our Stories & Business

The Power to Change Our Stories & Business | Just Story It! Biz Storytelling | Scoop.it

Here's my favorite quote from author Salman Rushdie:

 

"Those who do not have power over the story that dominates their lives -- the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change -- truly are powerless, because they cannot think new thoughts."

 

This is so incredibly true for us as individuals, but also for groups, communities, nations, and businesses.

 

What stories about you and your business are you telling that bear changing -- that would allow you to think new thoughts, gain new/different desirable clients, and grow? I'm not talking about fabricated stories, but your authentic stories that could be dusted off, shined up, and retold in new ways.

 

Think about this, and explore the content here to help you recraft and share your authentic stories with more meaningful and positive results.

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The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs

The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs | Just Story It! Biz Storytelling | Scoop.it

Posted from fellow curator Gregg Morris on his Story and Narrative newsletter:

 

For those who’ve not heard, a Saatchi & Saatchi campaign for client Toyota has led to a $10m suit being filed against the ad firm and the car company, as well as various individuals connected with the campaign.

The campaign, which allowed people to sign up their friends to be ‘pranked’ with a serious of worrying emails from one of 5 colourful fictional characters, was a bungled attempt by the Saatchi suits to make the world’s most boring car company look radical. This is a textbook example of why forging the brand narrative is best left to the publicists: the creative excellence of Ad Agencies does not extend to long form narrative content.

 

Go read the rest of the story....


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Symbols, Storytelling and Corporate Culture

Symbols, Storytelling and Corporate Culture | Just Story It! Biz Storytelling | Scoop.it
How to manage the culture of the organization as new employees join and mesh with existing employees?

 

This is a great example of how stories shape our business culture. Whether you are a solo-preneur working with vendors, or a small business with a few employees, read this story because it still applies to you.  What story(ies) are you creating that people can tell about you?

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How To Effectively Tell Your Brand's Story On Twitter | Fast Company

How To Effectively Tell Your Brand's Story On Twitter | Fast Company | Just Story It! Biz Storytelling | Scoop.it
RT @fastcompany: How To Effectively Tell Your Brand's Story On Twitter by @nicknanton @JWDicks http://ow.ly/6tuCc /via @FastCoLeaders...

 

OK -- this is a great article that's actually about how to share your business narrative over time.  Every business has a set of core stories to share about itself -- and you build an additional repertoire of stories over time.  Taken together, that creates your business narrative.  As you share your stories in various ways (online and offline), it builds your business narrative.  This article is about creating and sharing your narrative voice on Twitter.  It's not really about sharing one of your business stories in 140 characters or less.  It may sound like I'm splitting hairs, yet I'm a firm believer in clear thinking creating clear action.  

 

I do like the points this article makes about how to build and share your narrative voice on Twitter, so enjoy reading it!

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Story, interrupted: why we need new approaches to digital narrative – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard

Story, interrupted: why we need new approaches to digital narrative – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard | Just Story It! Biz Storytelling | Scoop.it
Story, interrupted: why we need new approaches to digital narrative http://ht.ly/6uMPu #storytelling...

 

This is a long article but well worth reading for all of those who want to take their business stories and move them into digital media.  The author carefully lays out the best ways to integrate pics, videos, etc. into a linear story by taking advantage of structural interludes.  And he includes examples of digital stories told well that take advantage of this method.  Clear, concise and very well done.

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StorySelling “How to Write Mini User Stories”

Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price. Mini User Stories: Make the stories short.

 

THE ORIGINAL LINK IS BROKEN! HERE'S THE NEW LINK: http://insightdemand.com/wp-content/uploads/2011/11/How-to-Write-Mini-User-Stories.pdf


One of the best articles I've read on using stories in sales.  The author give how-to tips and concrete examples on crafting your sales stories so the customer is the hero, and you are the winner (higher sales).  Well done (and it works)!  

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IKEA and authentic stories of identity

IKEA and authentic stories of identity | Just Story It! Biz Storytelling | Scoop.it
In August, I had several speaking engagements in Buenos Aires, around the theme of using storytelling in branding and e-marketing. As always, one of my central themes was that many of the principles I use in leadership ...

 

The author contrasts how Margaret Thatcher used her personal stories to great effect as a leader, and how IKEA as an organization does the same.  Good examples and insights are shared here.

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Telling Your Business’s Story On Facebook

Telling Your Business’s Story On Facebook | Just Story It! Biz Storytelling | Scoop.it

Here are three small business truths:
Small business is social in nature
Small business is mostly local in nature
Small business is by people, for people
Because these things hold true, it makes sense to engage with story.

 

What more can I say?  Just go read the article :)  The author makes excellent points when bringing your business stories into social media.

 

Thanks Gregg Morris for sharing this article with me from his curated content Story and Narrative.


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One Picture Stories - Stories pictured, written and painted with an iPhone

One Picture Stories - Stories pictured, written and painted with an iPhone | Just Story It! Biz Storytelling | Scoop.it
My digital storytelling projects: iPhone-made stories » http://t.co/zma66QY #1picstory...

 

How inventive!  And yes, it is possible to share a story with a pic and few words.  These are closer to story triggers than true stories -- but they are good.  What's a story trigger?  It's sensory material that sparks a story within us -- we remember a similar story, or a time or an experience from our past, or imagine the same.  

 

Regardless, these iPhone stories are a hoot.  The take-away for businesses?  As you are creating your mobile websites, play with sharing one or more of your stories in this format.  Could be fun and engaging.

 

Enjoy these stories!

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9 Glorious Truths About Creating Great Content

9 Glorious Truths About Creating Great Content | Just Story It! Biz Storytelling | Scoop.it
Marketers don't like to make mistakes. People don't like to make mistakes. Content has become a core ingredient in the Marketer's recipe for success. The challenge is that creating great content is like creating art: it's not a perfect science...

 

Here's a great article about the care of feeding of content creators and the ins-and-outs of creating great stories to share.

 

Most article talk about how to create content and what to include.  I like this article because it talks about the creator of compelling content -- and some of the ups and downs we experience.

 

The only point the author Steve Jones makes that I differ with is that becoming a great storyteller can be taught -- I've been successfully doing it for years.  I do agree that when we pay attention to the personal process of creating great content, we produce even better material.

 

Read more for further tips.

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Storytelling Humanizes | virtualDavis

Storytelling Humanizes | virtualDavis | Just Story It! Biz Storytelling | Scoop.it

This article starts off with a simplistic chart showing how business stories influence social media success.

 

Then the author debates the chart -- what he agreees with and what he doesn't -- leading to a rich article with many insights into the dangers, pitfalls, and benefits of online biz storytelling.

 

Take these comments to heart in order to navigate social media storytelling well.

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Digital Storytelling, Statues and Strata | smithery

Digital Storytelling, Statues and Strata | smithery | Just Story It! Biz Storytelling | Scoop.it

Need to find some stories about your business?  Then go dig in the Story Quarry!

 

Here's a delightful article, complete with an ingenious digital story, about all the stories about our business we forget about, and then offers advice for going to find them.

 

This article is also a great example of wedding content with a low cost digital story -- so for all your bloggers out there, take note.

 

It's written from the perspective of a PR or Ad agency, but the advice applies to any business.

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5 Of The Best Brand Stories On The Planet | The Story of Telling

5 Of The Best Brand Stories On The Planet | The Story of Telling | Just Story It! Biz Storytelling | Scoop.it
How to tell a great brand story....

 

Here are 5 branding videos that each tell a story.  My favorites?  Charity Water, TOMS Shoes, and Custom Ink -- because they really are sharing their business stories.  The other 2 -- Innocent Drinks & Epipheo Studios are telling a story but they really are akin to ads.  What's missing in these 2 are stories about staff, customers, their founding, and the story about their vision for the future.

 

This is an interesting study.  Review all 5 (they are short), and see which ones grab you the most.  Oh and BTW -- ANY business can do this.  You don't need to be a non-profit or have a vision to save the world to have a compelling story to share.

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Amanda Kaye Wall's curator insight, November 27, 2014 9:16 PM

This week I focused on brand story-telling as I am recently doing a project that involves how I can get a company to better share their company's story.  

 

This article gives three simple steps to better brand story telling, however, what I found interesting is that when they gave there three steps the story of a brand was the last point. the believe that putting "caring and significance" before their story. The article pretty much states that you can't have a story without caring for your customers and your business,  and asking yourself why will people care about your idea? why your product or service could be important to your customer? Why do they need it? How does it add meaning to their life? This all ties into planning before executing in order to ensure success 

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Blog - The storytelling mind & computers

Blog - The storytelling mind & computers | Just Story It! Biz Storytelling | Scoop.it
Storytelling is still beyond the reach of science to explain and replicate artificially...

 

What a lovely post about the inadequacy of reducing a narrative down to its elements and expecting to create a compelling story.  Our love affair with thinking new media and technology will change storytelling is seductive, but ultimately a diversion. 

 

To help us think more clearly about all this, I invite you to read the rest of the article.

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Digital Storytelling for Branding | think. feel. grow!

Digital Storytelling for Branding | think. feel. grow! | Just Story It! Biz Storytelling | Scoop.it
I've started collecting instances of animated digital stories. This video from Moo.com matches their light and quirky branding. The music is bluegrass-y, the visuals march along at double-speed, and the stickers created in the ...

 

Here's a great example of a digital story for branding purposes.  I like that it's also about the 'back story' of how the company Moo makes its product.  There are good lessons here for us all.  Watch the video and get your ideas flowing.

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Storytelling Presentations | Knight Digital Media Center

Storytelling Presentations | Knight Digital Media Center | Just Story It! Biz Storytelling | Scoop.it
Storytelling Presentations | Knight Digital Media Center http://t.co/PNGOlvlM...

 

Wow -- what a big list of different types of storytelling presentations from all different perspectives.  Explore to your heart's content.

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Digital Learning Commons hosting 2 Community Engagement & Storytelling Workshops with Special Guest Barbara Ganley

Digital Learning Commons hosting 2 Community Engagement & Storytelling Workshops with Special Guest Barbara Ganley | Just Story It! Biz Storytelling | Scoop.it
Related posts:Digital Learning Commons hosting 2 Community Engagement & Storytelling Workshops with Special Guest Barbara Ganley The Digital Learning Commons is extremely excited to be hosting...

 

Hey -- if you can go hear Barbara talk, then share with us how it went.  For the rest of us, I love the graphic that's posted displaying the interlocking dimensions of effective storytelling -- it really tells the story of storytelling. Keep this graphic in your back pocket to remind you about how these 3 elements intertwine as your share your business stories and listen for others.

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The Storybranding Group | Free new eBook on Bringing Your Message to Life

The Storybranding Group | Free new eBook on Bringing Your Message to Life | Just Story It! Biz Storytelling | Scoop.it

I originally wrote this review in September 2011 and have modified it slightly (Jan 9, 2012) because using archetypes in your marketing can be helpful.  And Cindy Atlee at the Storybranding Group has now come out with some assessments that could also be helpful to you (see Jan. 10 curated post from A Storied Career).


I thought long and hard about posting this piece and finally decided to do it.  I hesitated because I don't really care to be hyper-critical.  But this really bothered me because people will read the book and think "Oh, this is what business storytelling is all about" when it's not. So here goes.

 

What I like about this downloadable ebook:  it's gorgeous and a beautiful example of a communication rich document.  The layout and visuals are spot on and an example I want to emulate.  So take some lessons here on presentation.

 

The focus of the ebook is on using archetypes.  That's OK, yet a convoluted way to get at your biz stories.  I'm fully aware of archetypes and their power.  It can be a part of crafting stories yet I don't know anyone formally trained in storytelling who would start with archetypes.  There's nothing on identifying your personal business stories, story structure, story types, essential elements, sensory material, and other story devices that will actually help you find, craft and tell your business stories. So as a how-to book on marketing/branding and storytelling it doesn't work for me.  


Archetypes can be very powerful however, when figuring out who your customers are and how to connect with them best. And they are great to use when creating personas of your customers.  I do work with archetypes during certain phases of my story work with certain clients. And I love and have used Carol Pearson's work on archetypes in business depending on the client and their specific need.  Once your have identified your business stories, looking at the archetypes operating within the stories can also be very useful.


If you are working with big corporations, archetypes become a more important front and center activity.  For smaller firms and entrepreneurs, it comes much later. So it really comes down to the size of the client, what their exact needs are, and the particular story approach and story tools that are required to get the work done.

 

The rest of the material in the ebook is intersting with a few tips here and there. And it is a good example about how branding/marketing professionals approach story work.

 

Go grab it for its visual presentation, and read through it for those additional marketing insights.

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Cindy Atlee's comment, September 13, 2011 6:20 PM
Hi Karen, Well, you're absolutely right, my eBook isn't about storytelling. It's about messaging and shorter communications forms where I've found that story-based thinking (like establishing a role and staying focused on an outcome) actually helps people say things that are more authentic and more meaningful to others. I'm especially passionate about helping people remember who they really are, which is why archetypes are so important. Using the framework of a storyline helps people and organizations really see what's best and most distinctive and even most honorable about them. I like to think that helps keep them on track both in terms of what they say and what they do in the world. That's probably just the Pollyanna in me--or maybe the topic for my next eBook!
I'm trained in archetypes--not storytelling--so I don't know if others would agree with you that storytellers never start with archetypes. Sounds like an interesting question for some of my storytelling friends, though. Maybe we can get some conversation going on that :)

Karen Dietz's comment, September 13, 2011 8:47 PM
Cindy -- many thanks for your comments back and I very much appreciate your insights. I agree that story-based communication helps people be more authentic. And using archetypes to help people remember more of who they are is spot on -- one of the best uses of archetypes! I've used archetypes in branding work. Part of my training is in oral storytelling, so that's where I start with clients. We then move to written stories, then plumb the depths of their stories for visual language. At some point we might end up working with archetypes, but usually not. I do understand the work of developing personas with clients and using archetypes in that way. But I think we are reaching different audiences and fulfilling different needs in our work. I do love that you help people find their authentic voice and more power to you! It's important work. I just get touchy about the storytelling piece! Keep going and thanks for the conversation and insights.
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Great Storytelling & Marketing Tips

Great Storytelling & Marketing Tips | Just Story It! Biz Storytelling | Scoop.it

There are great tips in this article for telling your story and marketing your organization.  These are lessons from the non-profit world that apply directly to entrepreneurs and small businesses who don't have big budgets to work with.

 

Learn to share your vision, create your unique and authentic voice, all without breaking the bank.

 

Originally shared from @youcanhelp on Twitter.

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5 Tips For Using Your Blog as Branding Tool — BlogWorld & New ...

5 Tips For Using Your Blog as Branding Tool — BlogWorld & New ... | Just Story It! Biz Storytelling | Scoop.it
It's no grand secret in the blogging world that story-telling is an awesome tool for content creation. People like to feel like they're getting to know you, and the best way they can do that in many cases is for you to tell stories ...

 

Nice piece connecting storytelling to blogging and branding.  There are good tips here and I like how the author presents her ideas.

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5 Key Questions to Ask When Crafting Your Story · StoryTalk

The place to discuss all things story, storytelling, and narrative.

 

The author of this article, David Vanadia has summed story crafting up to its essential elements.  If you can answer these 5 questions, you are well on your way to creating a compelling story.  Add in visual imagery, contrast, metaphors, problem & resolution, and you've got it.  Easier said than done, so get some coaching when you need it.  Thanks David for the simplicity of this article.

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