Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Does Your Story Convey Your Leadership [or you]?

Does Your Story Convey Your Leadership [or you]? | Just Story It! Biz Storytelling | Scoop.it

I missed this very short post, but thanks for fellow curator Jan Gordon @janlgordon for bringing this to my attention.

 

The questions below are very similar to the ones I ask when coaching a client on his/her storytelling. So yes these questions are about leadership, and they also are about anyone working with their stories. Here's Jan's review:

 

"I really liked this very short but important piece by Shawn Murphy - It's thought provoking and very valuable for anyone who is in business today.

 

It's absolutely crucial to tell a story, that conveys the essence of your brand message, and connects with your audience.

 

Here are a few questions Shawn asks his readers:

 

**What story do you want your leadership to tell?

 

**What story is told through your actions? 

 

Does your story illustrate what you believe or want?"

 

****As you prepare for this week, think about the story you want to craft through your leadership-in-action.

 

Make it memorable. Leave people touched, moved, and inspired"

 

 


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10 Common Video Storytelling Mistakes (and how to avoid them)

10 Common Video Storytelling Mistakes (and how to avoid them) | Just Story It! Biz Storytelling | Scoop.it
Five years after Youtube's birth there's probably not a newsroom in the land that isn't trying to do video journalism in some way or another.

I say 'trying' because, as you'll probably have seen...

 

Want to create videos about your company and its customers?  Want to shoot an interview with a colleague or an expert you met at a conference?

 

Then follow these 10 tips about what to avoid and how to create a really good video.  It doesn't need to be complicated or high tech, just pay attention to the basic technical issues listed here, and combine it with good storytelling skills. I'm learning to master this medium -- and you can too!

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Five Ways to Make Your Content Stick

Five Ways to Make Your Content Stick | Just Story It! Biz Storytelling | Scoop.it
Creating compelling content is a theme running through the PRSA 2011 International Conference this year.

 

I like this quick article with its 5 bullet points.  4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable.  There are links to videos to illustrate the author's points, making this article even more valuable.  Enjoy!

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Tom George's comment, October 25, 2011 9:46 PM
Thanks for sharing this today, I put it on http://www.internetbillboards.net hope to get more great curation to share.
Karen Dietz's comment, October 26, 2011 10:06 AM
Thank you Internet Billboards for the sharing! And thank you Hans for the rescoop!
Karen Dietz's comment, October 26, 2011 10:09 AM
Thank you Hans for rescooping the article! Have a great day.
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Make Your Product a Narrative -- #BIF7 | Working Knowledge ®

Make Your Product a Narrative -- #BIF7 | Working Knowledge ® | Just Story It! Biz Storytelling | Scoop.it
The concept of story v. narrative (discussed by John Hagel at the Business Innovation Factory summit #BIF7) can be applied to product innovation: some products are like stories and some are like narratives.

 

This article is great because it gets us thinking in new ways about our products/services and whether they are more like a close-ended story, or an open-ended story. Figuring this out really helps us craft and tell our business stories better.

 

There is an example or two to help us, along with terrific queries near the end of the article that help us answer the open/close-ended question.

 

The language by John Hagel that is used in the article -- story (close-ended) versus narrative (open-ended) -- I don't find useful and think it just muddies the water.  But the rest of the content is so great, I ignore it.

 

Go figure out what kind of product/service you have so you can tell your stories better.

 

Many thanks to Anneliza Humlen @ADHumlen for originally sharing this post!

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5 Storytelling Tips to Create Engaging Content | Vertical Measures

5 Storytelling Tips to Create Engaging Content | Vertical Measures | Just Story It! Biz Storytelling | Scoop.it
In this excerpt from his Internet marketing book, Accelerate!, Arnie Kuenn shows readers how to tell great stories through content marketing.

 

OK -- this article has been making the rounds for several days now and I've resistend adding it here because I didn't think it was saying anything different than  what has been said before.

 

But then again, I hadn't clicked through to Raf Steven's video in bullet point #3 on "Learn What Makes A Good Story."

 

This video is really great --not just for the content but also for how it was put together.  Good lessons for us all there!

 

And the other piece I like from this post is the video at the end of the Poet's Story.  I orally tell this story every time I teach storytelling skills.  The video is excellent -- but don't just rely on that! Learn the story to share orally with others.  I always ask my audience at the end, "Did the beggar have all the right information on his sign? And how was that working for him?"

 

So enjoy this article -- there are some gems here :)

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Hollywood’s Secret Storytelling Sauce | Content Marketing Institute

Hollywood’s Secret Storytelling Sauce | Content Marketing Institute | Just Story It! Biz Storytelling | Scoop.it
Hollywood isn't the only one with a formula for telling great stories. Use this template to help you execute on a story-based content marketing strategy.

 

Ooooh -- I love this quick article!  The author clearly translates the structure of the hero's journey into business & marketing language that we can all relate to.  We quickly grasp how to craft our business stories.

 

Enjoy reading this article and start crafting better biz narratives!

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No Story No Fans

No Story No Fans | Just Story It! Biz Storytelling | Scoop.it

Yeah! Raf Stevens' new book "No Story No Fans" is finally available.

 

I had a chance to review an advanced copy and loved it.  The focus of the book is how to use storytelling to grow your business.  Perfect!

 

This is a next generation book on business storytelling.  We've had fabulous books written on business storytelling over the years.  They set the foundation for biz storytelling, and gave us some tools to help us.  

 

Raf's book gives concrete ways to use stories in marketing, branding, and advertising your business. Combined with Annette Simmon's book "Whoever Tells the Best Story Wins," you've got a powerhouse of help to accelerate your business resuls.

 

Here are just a few things that I like about the "No Story No Fans" book:

 

1) That Raf shared lots of stories, and modeled good storytelling.
2) The concept and language of story trading -- the true power of business storytelling.  I've used the terms 'story sharing' for years, but I like Raf's term better and will start using that.
3) His process for working with story circles -- it is very well articulated and you can use it too.
4) The different types of story applications talked about.
5) And of course, all of the points Raf discusses, explains, illustrats and brinhd home to us about the importance of storytelling, why/how it works, and how we need to shift our thinking/practices about branding, marketing, advertising. 
6) That I got to see my esteemed colleagues and friends in his book: Gregg Morris, Annette Simmons, Steve Denning, Kat Hansen, & Cynthia Kurtz.
7) I also love that Raf used crowd sourcing and the cloud along with the QR codes to create and share his book, plus offer you tools to grab. It's really cool and as you read the book, you'll see what I mean.

 

Good job Raf!  And readers, I encourage you to add this book to your resources.  I don't think you'll be disappointed.

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First Versus Third Person Narrative: Theories on Writing Bios for ...

First Versus Third Person Narrative: Theories on Writing Bios for ... | Just Story It! Biz Storytelling | Scoop.it
First Versus Third Person Narrative: Theories on Writing Bios for Fashion Businesses. by annchingwang on Sep 30, 2011 • 2:54 pm 2 Comments. I study marketing and art equally. So something I've always wondered, as I am trying to infuse ...

 

If you've ever struggled with which voice to use when writing your bio, this article will set you strait.  This is a great article that clearly articulates the different benefits between 1st and 3rd person narrative voice when writing your bio or About page. The author definitely favors using 1st person and tells you why (just forget he's targeting fashion -- the rules apply to all of us).

 

You bio or About page is about you.  It should be in your voice. Read this article to know when and how you should be using 1st person, and gain some ideas about better ways to write your bio.

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Jackie Paulson's comment, November 4, 2011 6:04 AM
I think we all need our own voice and if you write a compelling About page then readers can get to know you better. This is what the readers do want.
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Social Media Storytelling: Is Advertising better than Marketing?

Social Media Storytelling: Is Advertising better than Marketing? | Just Story It! Biz Storytelling | Scoop.it

"Social Media is all about storytelling, or so the “guru’s” will tell you. That’s when they aren’t telling you that it’s all about relationships. Ok so I am supposed to tell stories to people so they will “like” me as a brand and that will create a relationship? Actually that is a pretty fair description of the way social media should work. It can’t be about a relationship without there first being something to attract attention. Back in the day, as people are want to say around here (Texas), we used to practice a principle called AIDA - Awareness, Interest, Desire, Action. That has, for some people, fallen out of favor, but I have no idea why. It works, and it works at all levels of human interaction - which is afterall what Social Media is supposed to be about."

 

I like this article because like others, it shows us how little advertising and marketing has changed over the years.  And that the advent of social media hasn't changed the basic principles of marketing, advertising, or storytelling either.

 

Yet why should YOU read it?  Because mastering the principles of AIDA and storytelling are all you really need to pay attention to.  It is easy to feel overwhelmed these days trying to grapple with all the technology wonders of the internet, social media, digital storytelling, transmedia storytelling, etc.--  plus the effects of these on marketing for businesses of all sizes.  Ay yi yi.  But really -- just stick to the knitting of AIDA and storytelling to get ahead.

 

There are videos to view from the 1970s and today that prove the author's point.  The author's final words are that storytelling has always been at the center of advertising and marketing -- and always will be. 

 

Thank you Gregg Morris @greggvm for sharing this article with me.


Via Gregg Morris
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Mae Combridge's curator insight, September 25, 2014 11:09 PM

Food for thought. I do think because of the change in trends of media and technology advertising and marketing has really broadened and there is a gap in some companies because they can't keep up. But really using basic campaigns and techniques a campaign can use social media as a platform as opposed to a whole new advertising sector.

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Some Of The Most Effective Social Media Is Humorous

Some Of The Most Effective Social Media Is Humorous | Just Story It! Biz Storytelling | Scoop.it
I want you to stop what you are doing and think for a moment... Are you having any fun with your social media marketing? Have you noticed that most of the social media content from blogs, YouTube, ...

 

Is this article about storytelling? ABSOLUTELY! Does this article mention storytelling? NO.

 

But go read it anyway because it has definite words of wisdom for those working with business stories. A week or so ago (oh heavesn, how time flies -- it could have been 2 weeks ago!) I curated a must see video by Bobette Buster (The Arc of Storytelling by Bobette Buster) on the power of the transformative arc in business stories.  Sometimes those stories can have some heavier parts to them.

 

This article is a reminder for us to add humorous stories -- or humor -- to our mix of business narratives.  The author shows us how we can quickly and easy do this.

 

So keep things light and go have fun sharing your stories!

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25 Things You Should Know About Storytelling | Digital Delights for Learners | Scoop.it

25 Things You Should Know About Storytelling | Digital Delights for Learners | Scoop.it | Just Story It! Biz Storytelling | Scoop.it
25 Things You Should Know About Storytelling | @scoopit http://t.co/dUmfmkx9...

 

I love this sometimes irreverent list of things about storytelling that EVERYONE needs to know.  Some will be familiar, some will surprise you, and some will make you laugh.

 

I chose this article because in a lot of posts about business storytelling, the language gets kind of clinical -- discussions of structure, elements, lists of stuff to do or not to do, advice about this or that.  

 

All of this is valuable, but this article gives us insights into storytelling as an art form, perhaps gets us thinking about our stories in some new ways, and does so in a very engaging way.

 

Read this list, gain some insights, and go have fun!

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7 Deadly Sins of Business Storytelling

7 Deadly Sins of Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
When it comes to persuasion, companies traditionally appeal to left side of the brain, using logic and reason.

 

I like this article -- it's a short list of what to avoid when crafting your business stories.  And there's plenty of advice on what you do want to do, along with a few examples.

 

Keep this list in your back pocket to avoid these 7 deadlyn sins!

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Ideas That Are Shaping Marketing – Gamification, Transmedia and CDJ

Ideas That Are Shaping Marketing – Gamification, Transmedia and CDJ | Just Story It! Biz Storytelling | Scoop.it
Marketing Innovation or Hype? Marketing for many seems to be a dark art particularly when it comes down to understanding branding.

 

I love this article because it really brings clarity to the hype surrounding marketing and transmedia storytelling.  And it includes a nice piece on customer journey maps.

 

Gamification, transmedia narratives, and customer journey maps all have storytelling and storytelling skills at their heart. The authors talks about the dynamic process of storytelling that is informing marketing these days. And this article points to another convergence that is happening with storytelling, marketing, understanding customers, and technology tools for story sharing.

 

What is missing from the article is a discussion about the needed storytelling skills that professionals working in these areas need to have to be successful. Hmmm -- seems like that's a post I need to create :)

 

But go read this article for ideas and examples about this convergence -- it's our present and our future.

 

Thanks to Digital Rocking Chair @D_RockingChair for originally sharing this article.


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Getting Your Brand Story to Stick: The science behind making an emotional connection - Active Insights by Hanson Dodge Creative

Getting Your Brand Story to Stick: The science behind making an emotional connection - Active Insights by Hanson Dodge Creative | Just Story It! Biz Storytelling | Scoop.it

This is a quick article with many good points to remember when focusing on your branding and increasing its stickiness.  It's all about storytelling or using story elements.

 

Go grab these tips to remove some of the guesswork in branding.

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[Not Good Storytelling] 13 Common Web Design Mistakes

[Not Good Storytelling] 13 Common Web Design Mistakes | Just Story It! Biz Storytelling | Scoop.it
The online environment is so full of different websites. Hence, you wouldn’t be noticed if you do not have an outstanding website.

 

Use this checklist to avoid bad storytelling via your website.

 

Think of your website as one big story you are telling about your company.  How it is designed, the colors you use, and the content you share together create a story.

 

We all know that a solid structure, great beginnings & endings, a clear key message, and well placed sensory material (among other elements) create a compelling story.  These same principles apply to creating your website.

 

Having an unclear message, unreadable contents, ambiguous value, complicated navigation, long crowded pages, and too many details are all bad web storytelling.

 

Your website is a meta-story, and it is populated by many additional stories.  Read these 13 points of what to avoid so your website is conveying the best story possible about you and your business.

 

Then make sure your site is populated with compelling stories and you are good to go!

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Eliciting Stories in Organizations: Recent Highlights - A Storied Career

Eliciting Stories in Organizations: Recent Highlights - A Storied Career | Just Story It! Biz Storytelling | Scoop.it

Thank you Kat Hansen for putting together this list of questions from several biz story colleagues for finding stories about your business or non-profit.

 

These are exceedingly helpful for any entreprenuer, business, or non-profit to use when figuring out what stories they need to tell about themselves for marketing, branding, or fundraising activities.

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The Death of Branding and the Scam of Storytelling | BNET

The Death of Branding and the Scam of Storytelling | BNET | Just Story It! Biz Storytelling | Scoop.it
Are you a fan of branding? Or a fan of storytelling? Here’s one person who definitely is not.

 

OUCH!! Harsh truths. See -- it is all about quality work, solid skills, and depth of knowledge.  It is not about storytelling or branding being a fad or the latest cool tool.  

 

This is a cautionary tale.  As the author says, storytelling is important and here to stay when it is done right.  Go for quality and training with your storytelling and you will never be irrelevant. 

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Intel Inside & Storytelling

Intel Inside & Storytelling | Just Story It! Biz Storytelling | Scoop.it

How do you create an experience for customers, build stories, and market your product when no one can see it, touch it, smell it, or hear it?

 

Intel did it! Read how they use experience marketing for their microchips and learn how to apply their insights to your marketing efforts.  This is particularly relevant to any business who is selling their 'invisible' service (consulting, training, etc.)

 

Get your thinking stimulated and start making the invisible visible by following Intel's example.

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Jayme Soulati's comment, October 21, 2011 11:39 AM
Love this and thanks so much for finding me and curating the post! Can't have a better compliment than this, Karen! Am bookmarking you!

Karen Dietz's comment, October 21, 2011 12:49 PM
Thank you so much Jayme! I hope you enjoy the other posts on business storytelling. Have a great weekend!
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9 tips to build brand sociability [Infographic] -- Includes Storytelling

9 tips to build brand sociability [Infographic] -- Includes Storytelling | Just Story It! Biz Storytelling | Scoop.it
If we agree that engaging with brands in social media is a good thing, then how can we do it better?

 

This is a very cool infographic that helps us build more sociability into our online marketing efforts.

 

While the visual does not specifically mention storytelling, in the 9 Drivers of Brand Sociability, 4 are about storytelling or the dynamics of storytelling.

 

This infographic is geared more toward big companies with big marketing/branding departments.  But the points they bring out apply to any size business.

 

So go grab this document, study it, apply their 9 drivers to your specific business, and get better results.

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Brand new narratives « Big Orange Slide

Brand new narratives « Big Orange Slide | Just Story It! Biz Storytelling | Scoop.it
The parallel can be drawn to a compelling brand narrative. A good story is transcendant, no matter what the medium, the time, the place, or the way we engage with it. Which leads to the next question.

 

LOL -- I couldn't resist sharing this pearl of wisdom with you from author Joel Derksen:

 

Brands are for cows. Stories are for people.

 

We need to continue to get smart about marketing our businesses using stories so we can grow and prosper.  Enjoy reading the rest of this article about the real connection between branding and storytelling.  

 

This will eliminate any confusion you may have about 'brand storytelling' and help keep you on the path of sharing your authentic stories to grow your business.

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What Do You Mean To Your Customers? | CMO.com

There’s been a lot written in many corners about the need to tell a compelling “story” about your brand. At its heart, a unique, believable story provides a great way to make a brand more “human” and more relatable to people.

 

Absolutely.  And then the author goes on to make very important points about linking branding and storytelling being all about creating stories for and with your audience. Sounds obvious, right?  But I just finished reading another article and passed it over because it totally missed this very obvious point.  It was an video put together by PR people for the PR industry identifying a brand story and then PUSHING it to audiences using different channels and methods.

 

Ay yi yi -- they totally forgot the audience.  And they totally missed the point that storytelling is a PULL technology.  Stories pull people toward you. The secret to biz storytelling is in the sharing and trading of stories between company and customer who are together in a relationship. It is not about telling and pushing.

 

Which gets us back to this short article because the author gives a great example about how to craft your biz story from the view of the audience, your listeners.  It's a great lesson and I hope you enjoy the article.

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[Your Story] 4 Simple Tools for Creating an Infographic Resume

[Your Story] 4 Simple Tools for Creating an Infographic Resume | Just Story It! Biz Storytelling | Scoop.it

For our business stories, don't think resume -- think of your 'About' pages!

Think of client projects turned into an infographic!

Think about testimonials or a business process turned into an infographic!

 

Here are four tools to help you do that.  Some may be better than others in using them beyond building a resume.

 

Oh, and if you need a resume, these tools look pretty cool :)

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Appreciative Feedback Takes You [Your Stories] Farther « Breaking Through

Appreciative Feedback Takes You [Your Stories] Farther « Breaking Through | Just Story It! Biz Storytelling | Scoop.it

Thank you Annie Hart for writing this article on this critical component for effective story crafting.

 

Annie is a colleague of mine and this article explains quite nicely about the role of appreciative feedback in crafting your stories.  This is the opposite of critical feedback, which is what we experience 90% of the time.

 

I so appreciate Annie's post because it reveals part of the process for how to craft your stories successfully.

 

For me, here's why appreciative feedback is the key to success. 1) Storytelling is an art form -- regardless of its business applications.  2) When you are crafting your story(ies), you are engaging in a creative act.  3) When you are being creative, you need to be in an environment where your creativity can flourish to produce the best product/story possible.  4) Being in an environment of appreciation, your creativity will flourish and your story will be a thousand times better.

 

Being in an environment of critical feedback means you will protect yourself, modify what you say, hold back, and contain yourself to avoid the pain of being criticized.  Your story will be diminished.  Guaranteed. Good heavens -- life is hard enough! Do we have to subject our story crafting to a hard, harsh and painful process too? All in the name of making us tough?  Yuck. And besides, your story will suck too.

 

How do I know? Because I did the critical feedback thing (isn't that what you are supposed to do?!) and got OK results.  When I experienced the amazing results of using the appreciative feedback process, I've never looked back.  It's been 10 years.  It works fabulously. Powerful stories emerge. Confidence soars. Results happen quickly.

 

There are more ins-and-outs to this process than what I can share here. So my point is -- when you want to craft your business stories, make sure you work with someone trained in appreciative feedback. You will get better results in a shorter amount of time, while spending less money.

 

Thank you to Doug Lipman of Story Dynamics, one of my storytelling teachers, for developing this effective story crafting method for our profession.

 

Good job Annie.  Go read her article to get the full story! 

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8 Great Examples of Nonprofit Storytelling

8 Great Examples of Nonprofit Storytelling | Just Story It! Biz Storytelling | Scoop.it

Here are various examples of what the author is calling visual storytelling or digital storytelling.  Well...a few are stories (some are better than others) and others are examples of sophisticated messaging.  Even though they are non-profit products, they are very instructional for businesses.

 

Unfortunately I'm traveling and trying to watch these on a slow wireless network.  It is very frustrating. So I'm not able to do a thorough review as possible.

 

But watch these videos and tell me what you think about them by leaving your comments below.

 

Is the video an actual story or sophisticated messaging (which can be very clever and powerful in its own right)?

 

If an actual story is being told then does it have the following?

  1. Beginning, middle, end,
  2. Aperson you can identify with
  3. A challenge/problem to overcome
  4. Overcoming the challenge/problem,
  5. Key message at the end that moves you to some sort of action
  6. Is the story effective with a strong ending?

Oh, I almost forgot -- at the end of the article is a great list of resources and tutorials to help ANY business or non-profit in creating digital stories.  So go grab that list.

 

I'm looking forward to your comments!

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Brands And Story Telling: Branding Strategy Insider

Brands And Story Telling: Branding Strategy Insider | Just Story It! Biz Storytelling | Scoop.it
Yesterday, I was drawn in again by a street person’s story. It is not the first time. If the story is good enough, it tugs on your heartstrings. While, as a brand marketer, I am always leery of being taken...

 

LOL -- all you need to do is read the cartoon -- it says it all about what NOT to do when creating your brand stories :)

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