Every organization must have something to say. We call this its ‘corporate narrative’. Here's how to create one for your organization.
Here's another take on what qualities to consider when crafting your business stories. I like this list because it has a few different twists on the topic than what you normally hear. Such as:
- Make it big (who needs a small story about a tiny step?)
- Connect to a megatrend
- Build a narrative that can last long term
There are other tips and insights here that make this an enjoyable read. And I hope it sparks some ideas for you!