Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Empathy: What This Means For Advocacy

Empathy: What This Means For Advocacy | Just Story It! Biz Storytelling | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Karen Dietz's insight:

I recently curated another article on empathy from this organization, Firesteel, and now is the 3rd post in the series. This article focuses on what empathy in storytelling actually looks like when advocating for a cause, or people. If you are a captain in business, read this through the lense of launching and sustaining change in your org or the marketplace. 

 

The author, Perry Firth, takes a look at the best practices for advocacy storytelling, goes through several examples of what works and why, and then offers links to other examples to explore.

 

In the discussions of each, he makes fabulous points about how to do advocacy storytelling right, how to avoid psychic numbing, and ways to move forward when your listeners cannot relate to the group being advocated for.

 

It doesn't matter if you are in a for-profit business or a nonprofit -- there are lessons to be learned here about influence, empathy, and change that can benefit us all. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Powerful Nonprofit Storytelling: Best Tips

How do you tell a compelling nonprofit story? What elements need to be there? What are great examples of nonprofit storytelling? We answer these question
Karen Dietz's insight:

Last week Kathy Klotz-Guest, Jim Signorelli, and me spent an hour on Blab talking about the best practices for nonprofit storytelling.

 

We chat about what doesn't work, what we see out there in nonprofit storytelling, and ways to make it better. We even chat about how best to work with stories from the people nonprofits serve.

 

We went in depth, and had fun. Check it out!

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oconnorandkelly's curator insight, March 16, 1:36 PM

Last week Kathy Klotz-Guest, Jim Signorelli, and me spent an hour on Blab talking about the best practices for nonprofit storytelling.

 

We chat about what doesn't work, what we see out there in nonprofit storytelling, and ways to make it better. We even chat about how best to work with stories from the people nonprofits serve.

 

We went in depth, and had fun. Check it out!

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Blitzing Your Donations With Better Stories - How To

Blitzing Your Donations With Better Stories - How To | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

I was recently interviewed by Danny Propp for his Solutions For Nonprofits radio show where I talked about:

  1. problems nonprofits run into when fundraising
  2. why storytelling works
  3. how to get your CHARM on for crafting better stories
  4. and the kinds of stories nonprofits need to collect


I even share a so-so story and then we give it a makeover to turn it into a Wow story.


The interview is 30 minutes long and broken into 4 segments for your easy listening pleasure :)


If you need to raise funds for your nonprofit, listen in. I've helped nonprofits raise significant cash over the years. Stories work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jacqueline Taylor-Adams's curator insight, May 29, 2015 9:07 PM

For profit or not for profit entities, have you developed your brand story? Your brand story is more than an elevator pitch, it is your compelling reason for being. While there is a core story and message, your brand story continues to unfold as you continue to do business.


Your goal should be to develop your core brand story and find compelling and innovative ways to share your story. Listen as business storytelling authority Karen Dietz is interviewed about storytelling for non-profits http://smarturl.it/StoryTellingBlitz?IQid=scoop.it.purtmktg

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$2 million in donations! The Power of Storytelling in Newsletters

$2 million in donations! The Power of Storytelling in Newsletters | Just Story It! Biz Storytelling | Scoop.it
TweetEmail TweetEmailRecently I had the privilege of interviewing Michelle Brinson of Nashville Rescue Mission about the outstanding work she is doing on the organization’s newsletter.  Michelle was a recent participant in our Nonprofit Newsletters...
Karen Dietz's insight:

What a fabulous article! Yes, it's about a nonprofit who successfully uses storytelling in its newsletter to raise significant cash. But guess what -- every tip and insight here applies to business.


Newsletters are still one of the most powerful ways to market your business. If a nonprofit can do this, so can you. And for all the nonprofits reading this curation, here's a perfect example to follow.


What I really appreciate about this post are the following points:

  1. "It definitely is a donor-centered piece and not necessarily a fundraising piece. All calls to action are soft."
  2. They are constantly on the lookout for stories, with staff and volunteers being the eyes and ears for the Exec. Director.
  3. They follow a structure in their newsletter for sharing stories so multiple voices are heard.


There are other tips and insights in the article and it is well worth the read. Story on, and may your storied newsletters bring in the cash! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Mixing Long-Term Goals w/ Short Term Wins in Your Storytelling For Success

Mixing Long-Term Goals w/ Short Term Wins in Your Storytelling For Success | Just Story It! Biz Storytelling | Scoop.it
Share your victories, but don't focus on them so much that your audience loses the big picture.
Karen Dietz's insight:

Here's a quick nugget of advice on business storytelling for the weekend. When your storytelling has a big job to do -- like change public views on a topic -- craft lots of stories that move you toward your long term goal. 


In other words, forget the notion of a big all-encompassing 'brand story' and go for stories creating lots of small wins.


As I work more and more with advocacy storytelling, this makes perfect sense to me. And it's a big difference from how many companies approach storytelling.


So read this article and add the tips made here to your toolkit.

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Creating Irresistible Serial Stories: Mastering The Content Jungle

Creating Irresistible Serial Stories: Mastering The Content Jungle | Just Story It! Biz Storytelling | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
Karen Dietz's insight:

Article Link: http://bit.ly/1uzR4lq 


Whether you are a small business owner creating blog posts, a corporate content creator, a leader giving lots of presentations, or a nonprofit seeking to share its stories with the world, we all face the same problem: -- how to generate enough stories.


The folks at CopyBlogger wrote this piece for all of us in that predicament. Their focus is blogging, of course, But the principles, tips, and advice laid out here applies to all of the situations above.


The fundamental idea shared here is how to create a serialized story. If you read this post you will learn about:

  1. experiencing content shock
  2. creating empathy maps
  3. doing the right kind of research
  4. how to storyboard
  5. finding the hook
  6. repurposing your serialized story


And it's all in one nice and tidy place. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Tech Soup's 2014 Nonprofit Storytelling Winners

Tech Soup's 2014 Nonprofit Storytelling Winners | Just Story It! Biz Storytelling | Scoop.it
Watch the winning videos in TechSoup's contest.
Karen Dietz's insight:

Article Link: http://bit.ly/1oaQDwz


Here's your second article today on nonprofit storytelling.


Oh how I wish every nonprofit could receive solid training in storytelling. If they did, the quality of these videos would skyrocket and lots more good could be done in the world.


But frankly, if you scour the web for corporate storytelling videos, you get the same results TechSoup experiences.


Most of the "stories" shared here are not stories. Some are simply old--school promos.


The "Hope House" video is disguised as a story but is still collection of thoughts and opinions without real experiences being shared (the essence of storytelling). I do like it -- it's just not really a story.


The clip from Sodo Christian Hospital is a good story but it stops short at the end. The closing could have been stronger, with maybe a soft call to action included.


The video that is the best story is the one "Free Running in Baltimore". I want to know more about the organization, however.


What are the take-aways here? Watch each video and pass it through this tried-and-true litmus test: would you spend money to watch this story in a movie theater? Would you buy this story as a book in a bookstore? If you answer yes, then it's a story. If you answer no, then it's back to the drawing board.


Figure out what else you like or don't like and adapt your storytelling as needed. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Simon Mcalen's curator insight, November 4, 2014 4:04 AM

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Wow! How to Jump Customer Acquisition 400% With Storytelling

Wow! How to Jump Customer Acquisition 400% With Storytelling | Just Story It! Biz Storytelling | Scoop.it
Stop struggling to craft authentic and compelling stories and discover how to create content to engage consumers online and inspire them to act.
Karen Dietz's insight:

This is not an article about how to craft a business story that has a positive return, it's about how to strategize your storytelling when sharing online. This is critically important for any business or nonprofit.


Author Christine Comaford gives 3 specific steps for marketers to connect with audiences on their home turf, share a story without selling anything, and specific ways to track ROI.


One of her most important points is to set the stage to let people in online communities share their stories. Yes! It's not always about sharing your stories....over and over again.


She then gives 8 steps to a story that delivers results. You would think that those steps would be the typical advice for crafting a story -- but it's not! Instead, it's 8 steps for creating a story brief. A story brief is an incredibly important strategic storytelling tool if you want results sharing stories online. 


Part of the story brief is crafting + sharing a story to get the party started. That's called modeling a story for the audience in an online community. This follows the principle of "to get a story, share a story first" because your story will spark stories in others that they will want to share.


At the end, Comaford gives 3 examples of companies who have gotten mega-results with this approach.


Don't leave home without these pieces for your storytelling success. And oh yeah -- don't forget to craft a really good story in the process :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Charity, Empathy, And Storytelling: The Mechanics of Generosity

Charity, Empathy, And Storytelling: The Mechanics of Generosity | Just Story It! Biz Storytelling | Scoop.it
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]
Karen Dietz's insight:

Here's a great read on how storytelling can open wallets if done well. The recent non-profit study talked about here discovered that people will be more generous when making donations when respect for a person/group is present.


In other words, if your stories depict others as helpless, hopeless, and victims, donations are less. If your stories depict others as active participants in their own well-being, donations increase. This is significant.


And this lesson translates across all business sectors. Any organization will have better traction with its storytelling if the stories are respectful, generate respect, and have a meaningful resolution.


The study also chats about the difficulty of creating an effective pipeline of stories in an organization that can be shared. Well -- any organization, non-profit and for profit, has this issue.


The advice I agree with? Get your staff as close to the end user as possible -- that's where you will find a wealth of stories.


Enjoy this article and the insights it shares that you can immediately apply to your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Participant Index--Finding Out Why 1 Film Spurs Action, While Another Doesn't

Participant Index--Finding Out Why 1 Film Spurs Action, While Another Doesn't | Just Story It! Biz Storytelling | Scoop.it
A film company, two foundations and a university want to know what motivates people to support an issue on social media after they see issue-oriented movies, TV shows or online video.
Karen Dietz's insight:

Now this is very interesting. We all know that our business stories are crafted to move people to action. But how does that happen really really, and how do you measure or evaluate it?


Here comes along Participant Media, an activist entertainment company to answer these vexing questions. They are developing a measuring tool to determine emotional response and level of engagement to films (stories).


There's still a way to go, but we should keep this on our radar screen for its application to business storytelling. Learn more about what's happening, the tool they are developing, and what's in store for us in the future by reading this post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Patricia Stitson's curator insight, July 26, 2014 1:27 PM

Karen Dietz, you should take a look at the marketing anaylysis developed by Emotient using CERT technology.  I hear rumour that one of the founders might be talking at an upcoming TEDxAmericasFinestCity evnt ;-)

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Global Giving Storytelling Project Measures Impact/ROI

Global Giving Storytelling Project Measures Impact/ROI | Just Story It! Biz Storytelling | Scoop.it

Evaluating impact is something we’re always interested in learning more about. When we heard about the Global Giving Storytelling Project, we were pretty excited about it because it includes talking directly with communities to find out what people say about the impact of community projects on their lives. We asked Marc Maxson to tell us more about the project and why it matters.

Karen Dietz's insight:

What a fabulous project -- measuring the impact of programs through collecting and analyzing stories.


Many business story practitioners have long held the position that the ROI of programs and their significant impact (or not) can be articulated through story collection and analysis. Global Giving is showing how true this is.


And what I love is that in this article they are sharing their model of how they are getting it done. Any business can take this model and replicate it for themselves.


In particular I like how they trained people within the community to gather the stories. Businesses can do the same to generate results with significant side benefits.


Read more about it all here, and then seriously consider using this model in your company.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Business Storytelling For Dummies book has arrived!!

Business Storytelling For Dummies book has arrived!! | Just Story It! Biz Storytelling | Scoop.it
Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen
Karen Dietz's insight:

Hi Folks!


My new book with co-author Lori Silverman, Business Storytelling for Dummies, has now arrived and is available. Yeah!!


You can purchase it through Amazon.com but if you click on the title above it will take you to the Wiley publisher's site for the book. Here there are also 8 free downloads for you that you won't find elsewhere. Double yeah!!


Have fun and I hope you like the book. Lori and I tried real hard to make it as practical as possible with lots of how-to's and examples. There's a section on crafting and telling compelling stories, and another section on how to apply stories to you business for greater success.


Happy storytelling!

PS: Amazon reviews are always welcome :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's comment, November 28, 2013 1:43 PM
Congrats, shine bright
malek's curator insight, November 28, 2013 1:52 PM

A new tool in our arsenal. Amazon comments a must-do

Kim Zinke (aka Gimli Goose)'s comment, November 28, 2013 11:45 PM
Congratulations Karen! It's now at the top of my Christmas wishlist.
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The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | Just Story It! Biz Storytelling | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.
Karen Dietz's insight:

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:


  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Storytelling, Empathy, and Generosity: Latest Brain Research

Storytelling, Empathy, and Generosity: Latest Brain Research | Just Story It! Biz Storytelling | Scoop.it
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
Karen Dietz's insight:

Here's a fascinating article exploring the link between empathy and generosity.

 

Now we've know for awhile that storytelling builds empathy between people, and that building storytelling skills means you are building your empathy muscles.

 

What we haven't yet linked through hard neorscience research was the effect of empathy on generosity to others. Now we have that research and the results.

 

Turns out the link is significant. This article shares the research and findings. Frankly, I'm glad I wasn't a test subject (you'll know why when you read the article).

 

As the researchers state, we now know what areas in the brain are involved in empathy and generosity -- and what happens in the brain when people are stingy. 

 

Read the article to find out more. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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One Person's Story Power: The Arithmetic of Compassion

One Person's Story Power: The Arithmetic of Compassion | Just Story It! Biz Storytelling | Scoop.it
Why do we struggle to sympathize with large numbers of victims?
Karen Dietz's insight:

Here's a great article from the New York Times by Paul and Scott Slovic that has implications for both business and nonprofit storytelling.


The article talks about the latest research on compassion fatigue and why a story about the plight of a single person works. It's fascinating stuff. 


For nonprofits, the implications are clear as the article points out. This applies to both advocacy and fundraising.


For businesses, this means that if you want to enroll people in your vision or social cause, it happens with one individual's story at a time. There are no shortcuts here.


This is a short, but powerful piece. If you want your stories to motivate others, if you want your stories to change the world, read this now.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Innovative Storytelling: Street Corners Show 2 Stories Of Homelessness

Innovative Storytelling: Street Corners Show 2 Stories Of Homelessness | Just Story It! Biz Storytelling | Scoop.it
Streetcorners are a storytelling device in this new campaign in support of homeless youth..
Karen Dietz's insight:

Today it's all about innovation in storytelling with the 2 articles I'm curating for you.


This one is all about the ingenious storytelling campaign in England to reduce homelessness among 16-25 year-olds. 


The charity Depaul UK has taken street corners and written 2 sides of the same story on it. One story is from the perspective of the homeowner, the other is from the perspective of the homeless youth.


They can be read separately, or together. It's brilliant.


Now -- are these really 'stories' in the classical structural sense? If we looked at them under a microscope, probably not. But what I love is that for me, yes they are still stories. Because stories do come in all shapes and sizes. 


The first litmus test is if they are sharing an experience -- which they are. The second litmus test is if they affect the reader in some way that might inspire some action. The answer is 'yes' again.


These short stories pack a punch and I hope they pull you in. I know they did for me. Think about how you can use this method -- both in writing and in presentation -- in your own business storytelling.


I love the creativity of how they are written and presented. It's pushing the storytelling envelope. I can't wait to see what is in store for us next :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Character Minutes's curator insight, April 9, 2015 9:17 AM

more than likely there are two or more sides to any story.

Dominique Taste's curator insight, April 20, 2015 10:35 AM

L'association caritative anglaise Depaul affiche un storytelling simple et efficace : 2 histoires placardées en coin de rue. L'une présente la narration sous l'angle d'un  jeune sans domicile fixe, l'autre sous l'angle d'un jeune avec domicile. Le tout avec un rendu spectaculaire cohérent avec la cause défendue par Depaul.

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In Storytelling, Get A Bigger Win By Focusing On Solutions

In Storytelling, Get A Bigger Win By Focusing On Solutions | Just Story It! Biz Storytelling | Scoop.it
Some groups are adopting a storytelling genre that focuses on how communities rebuild and recover after natural disasters and other difficult times.
Karen Dietz's insight:

I've written before about news stories using a structure (the pyramid with the key message/details in the first paragraph) that is the direct opposite of classical storytelling (inverse pyramid with key message at the end). So I was fascinated by this article that talks about how and why news stories need to change -- and the role business and nonprofit stories can play.


I love the concept of 'restorative stories' as an antidote to the newsfeeds. And the call to news organizations to tell better stories. The role of nonprofits and business? To craft 'restorative stories' as a way to build visibility, advance their vision/mission, grow, and make a difference in the world. Makes perfect sense to me.


So the question is -- are you telling restorative stories? Read the article to find out. Great points are made here, along with concrete steps to take. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Raising Capital: Storytelling Most Influential Quality

Raising Capital: Storytelling Most Influential Quality | Just Story It! Biz Storytelling | Scoop.it
On one hand, there is a tremendous amount of wealth in search of strong, unique opportunities. On the other hand, raising capital in every field is extremely competitive. At any given time there are many types of individuals and organizations looking for money including: Entrepreneurs who want to finance a new [...]
Karen Dietz's insight:

How influential? By a factor of 3 says expert Hannah Shaw Grove writing for Private Wealth Magazine on her latest research.


Whoa! I always say that when you neglect storytelling skills you leave both money and opportunity on the table. Now there's research to back it up.


This is a quick article with a powerful message that is well worth the read. Want to raise funds for your business, nonprofit, or financial services business? Then build your storytelling skills.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Finding and Harvesting Stories: 8 Solid Tips For Org Storytelling

Finding and Harvesting Stories: 8 Solid Tips For Org Storytelling | Just Story It! Biz Storytelling | Scoop.it
TweetEmail TweetEmailWhat’s your story? Finding and telling an organization’s most compelling stories is always my first step in the consulting process. And many view it as a time-waster. They want that next big grant that will put them on the path to solvency. Or what about getting donations on Facebook or Twitter? “Could we try …
Karen Dietz's insight:

Article Link: http://bit.ly/10OtVAn 


This article is an oldie but a goodie -- and I already curated this in 2012. But the advice (in case you missed it) is still solid and it is a perfect companion to the other 2 pieces on nonprofit storytelling I've curated today.


Actually, the 8 tips for bringing storytelling into daily work, which is a big stumbling block for many companies and nonprofits.


So grab this list and start plotting, planning, and taking action on finding and harvesting your stories for an ongoing supply of great material to share with the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Don’t Orgs Do Storytelling? 3 Reasons

Why Don’t Orgs Do Storytelling? 3 Reasons | Just Story It! Biz Storytelling | Scoop.it
There are 3 common reasons why nonprofits don't do storytelling. Here are my solutions to these problems.
Karen Dietz's insight:

Article Link: http://bit.ly/1DSMteK


It's 'nonprofit Monday' because I'm curating 3 inter-related articles on nonprofit storytelling. But the articles apply to any organization. I've experienced all of what is shared in these posts in both the for-profit and nonprofit world.


This first post lists the 3 reasons why orgs don't do storytelling, and offers 3 solutions to get the job done. I'm adding additional solutions based on my org story work in the trenches:

  1. The first piece of advice I have nothing more to add to: "Creating a culture of storytelling requires training, coaching and professional development for everyone involved in the organization..." Take a look at Tech Soup's storytelling winners to see why this is so critical. I've curated their post also for today. Without solid storytelling training any organization is going to produce lackluster results, and won't achieve their desired goals. What a waste of time and money. Don't let this happen to you -- get training.
  2. Don't ignore people's stories if keeping their identities confidential is critical. Change the names, change the faces, change a few details (yes, that's allowed in this case) -- and make a big deal about why you are doing so, because that's part of the story. People will love you for your transparency.
  3. One of the reasons people might not want to share their stories is because the stories are viewed as big pity parties. In other words, the stories are not deliberately evoked nor crafted with respect and clear boundaries in mind. How to evoke stories is not understood. Ergo -- back to point #1: get well trained in the dynamics of storytelling along with techniques in how to harvest, mine, craft, and embody stories.


OK -- there are really good points made here in this article that deserve reading, even though it was posted a few months ago. Tackle these 3 reasons that are stopping your storytelling so you can get on with making a difference in your business or nonprofit. Then check out the other 2 articles I'm curating today for more insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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deniseroberts's curator insight, September 30, 2015 9:25 PM

This article highlights the benefits of using storytelling in the nonprofit sector.  Storytelling can be used to extend your brands reach. 

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Storytelling Implications: Appealing To Values, Not Attitudes

Storytelling Implications: Appealing To Values, Not Attitudes | Just Story It! Biz Storytelling | Scoop.it
In any industry, some of the most successful new business ideas are the most radical. But these are also the most likely to fail, fast. Having a proposition that goes against the prevailing view can be game-changing; if you can get people to agree with you. And there’s the hard [...]
Karen Dietz's insight:

Here's something to think about over the weekend -- when you are sharing your stories is your objective to change attitudes or values?


Turns out the answer could make a world of difference for you if you want to be more successful.


For many years I wrote about values (personal and organization), did workshops about them, and diagnosed companies regarding them. Here is part of what I taught:  values generate beliefs, behaviors, and attitudes. But the foundation is always a person's values.


So if you really want to fundamentally change yourself -- or facilitate change in someone else -- look to values.


This article does a handy job of explaining all of this and shares some important research from 2012 about circumventing resistance.


Bottom line for storytelling: craft your stories to address values, not simply attitudes. If you do so, you will rock the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The ROI of Storytelling: Measuring Effectiveness

The ROI of Storytelling: Measuring Effectiveness | Just Story It! Biz Storytelling | Scoop.it
One of the elusive questions that often surfaces in discussions about storytelling is, “How do we know when the story that we’ve told has been ...
Karen Dietz's insight:

Well, this article makes an interesting point: nonprofits and businesses might want to take a strategic and long-haul approach to figuring out the ROI of storytelling.


This big-picture approach to ROI is focused on finding the patterns of results your storytelling generates.


Hmmmm -- I think this is a kernel of a good idea. I do think that looking at patterns of results over time can be very informative. Yet the assumption buried in this notion is that the ROI of storytelling is hard to figure out. I don't think that's the case if you are clear on a few key points:

  1. In both the business and nonprofit world, we want our stories to move people to some sort of action.
  2. Being clear on what result(s) you want to produce early on will help you craft compelling stories that will more likely work to bring you your desires. Case in point: numerous times I've helped nonprofits tell a story for fundraising and saw immediate and significant results (big donations).
  3. Use measures appropriate for storytelling: connection, engagement, loyalty, knowledge transfer, sense of community, story sharing, specific desired action steps, etc.


So think about and craft your ROI to serve both short-term results and long-term patterns. Sacrificing the long-term for the short-term only means you will miss significant information and perhaps surprising unexpected results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Have a story to tell? Focus on the 'native voice' to connect

Have a story to tell? Focus on the 'native voice' to connect | Just Story It! Biz Storytelling | Scoop.it
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.
Karen Dietz's insight:

Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"


As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.


Here's a quote from the post that stood out for me:

“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that. 


There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.


You may be surprised with the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, July 11, 2014 6:53 PM

Humans need a sympathetic voice to like a story.

massimo scalzo's curator insight, July 12, 2014 6:17 AM

Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!

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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.

Karen Dietz's insight:

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
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Success for charities amplifying stories on social media-how they do it

Success for charities amplifying stories on social media-how they do it | Just Story It! Biz Storytelling | Scoop.it
How global charity Free The Children amplifies stories and builds brand awareness on social media.
Karen Dietz's insight:

Now here's an inspiring story about sharing inspiring stories and the difference it is making for this particular global charity. If you want to start your week out right, read this post!


I particularly like this statement in the article: "As we are discovering with large organizations like Free The Children, social media isn’t “owned” by one team or department."  That means the stories aren't either. What a great way to think about organizational stories.


I know you'll enjoy reading more about Free The Children and their TEDx like event for kids where they share their stories. And I know you'll enjoy the insights author Sam Milbrath has for you in the article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Joe Daluz's curator insight, October 8, 2013 2:02 PM

MyAngola is looking forward to learn how to help children in Angola,Africa.

Tom George's comment, October 8, 2013 2:25 PM
This is a great piece Karen, I actually curated it on IB. Kind of cool we both curated. I would like to allow you to share your Scoop.its to IB via the Wordpress share function. Your Scoop.its are fantastic
Karen Dietz's comment, October 9, 2013 3:18 PM
Thanks Tom and next week I'll work on curating on IB. Right now my curations are automatically going to my own wordpress site via scoop.it. But now that my work load has lightened up I'll try posting to IB again :)

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