Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Storytelling To Build Trust With A Leader's Power

Storytelling To Build Trust With A Leader's Power | Just Story It! Biz Storytelling | Scoop.it
We often assume that good looks and the advantages conferred by wealth fuel leaders’ rise to power. This was not the case with Abraham Lincoln. The man who would come to be known as one of the greatest US presidents came from a poor background and was known for his ill-fitting attire, lack o
Karen Dietz's insight:

This is a longish article to read over the weekend -- and you'll be glad you did.

 

Written by Dacher Keltner, a professor of psychology at the University of California Berkeley and author of "The Power Of Paradox: How We Gain And Lose Influence", it's a fascinating piece on the relationship between storytelling, leadership, and power. Particularly the link between storytelling and healthy power or the abuse of power.

 

There's an entire discussion devoted to storytelling that is inclusive and storytelling that is divisive. In today's political climate, it's important to understand these points.

 

In addition, you'll learn about narratives of exceptionalism. All of these points play out in modern organizations, too. This would make a great conference panel discussion, BTW.

 

If you are a leader, or if you work with leaders, pay close attention to this article so you'll know what to avoid, and what to focus on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Biz Storytelling success: the importance of long term thinking

Biz Storytelling success: the importance of long term thinking | Just Story It! Biz Storytelling | Scoop.it
Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…
Karen Dietz's insight:

Here's a short article with a powerful point to make about organizational/business storytelling: quit thinking of 30 second ads and single 3 minute stories.

 

If you want success with storytelling in your organization, you've got to think long term. That means not only in terms of how much time and energy to devote to storytelling, but also the network of stories that create your organization.

 

Keep this article handy, and make this point often -- whether you are a business storytelling provider, or a leader in your organization.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Power, Oppression, Freedom, + How Imaginative Storytelling Expands Our Scope of the Possible: Ursula K. Le Guin

Power, Oppression, Freedom, + How Imaginative Storytelling Expands Our Scope of the Possible: Ursula K. Le Guin | Just Story It! Biz Storytelling | Scoop.it
"We will not know our own injustice if we cannot imagine justice. We will not be free if we do not imagine freedom. We cannot demand that anyone try to attain
Karen Dietz's insight:

Here's some thoughtful -- and hopefully inspiring reading -- for your weekend. It comes from Brain Pickings and talks about Ursula Le Guin's new book.

 

In today's political climate we are surrounded by both hope and ugliness, rationalized neutrality, oppression, and tons of unconscious thinking. This article is all about storytelling, imagination, and the choices ahead of us.

 

If you want to find your voice, express your voice, or just to think better about all that's going on today, then dig into this piece. It will leave you with a good path forward.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling: Stop Being Authentic!

Lianne Picot and Karen Dietz, business story professionals, talk about recent articles about the problems with authenticity.
Karen Dietz's insight:

I'm embarrassed to say that I've sat on this video chat that Lianne Picot and I made together many moons ago. It took me FOREVER to do the quick edits -- which you know are never quick.

 

In this Google Hangout we tackle storytelling and authenticity. We got ticked off at several articles in HBR last year on authenticity and some of the things said. We talk about the few good points we do like in the article, and then chat about why the posts sow more confusion than clarity. Hopefully we clear things up a bit.

  

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Importance Of Empathy & Storytelling: 9 Points

The Importance Of Empathy & Storytelling: 9 Points | Just Story It! Biz Storytelling | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Karen Dietz's insight:

Empathy and storytelling is a popular topic these days, and here's another great post about it. 

 

In particular I love the 9 points made about the why and wherefor of empathy, its significance in storytelling, and the results produced. Even better, I really like the examples and research shared.

 

This is a great primer to keep handy. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Creating WOW! Experiences That Generate Stories

Creating WOW! Experiences That Generate Stories | Just Story It! Biz Storytelling | Scoop.it
The little girl was horrified when she realized the implications of what just happened.

She had just lost her tooth by the pool on vacation.
Karen Dietz's insight:

This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.

 

Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.

 

It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.

 

What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.

 

You can do this too. Thanks for the example David!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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John van den Brink's curator insight, March 24, 3:14 PM

This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.

 

Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.

 

It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.

 

What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.

 

You can do this too. Thanks for the example David!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Ricard Lloria's curator insight, March 25, 5:41 AM

This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.

 

Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.

 

It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.

 

What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.

 

You can do this too. Thanks for the example David!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Telling Prospects You're Great Without Sounding Like Donald Trump: 4 Storytelling Ways

Telling Prospects You're Great Without Sounding Like Donald Trump: 4 Storytelling Ways | Just Story It! Biz Storytelling | Scoop.it
Inspiring confidence in your ability is fundamental to entrepreneurial success but narcissism is seldom the way to do it.
Karen Dietz's insight:

This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant. 

 

Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.

 

All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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oconnorandkelly's curator insight, March 7, 12:52 PM

This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant. 

 

Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.

 

All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

malek's curator insight, March 7, 7:37 PM

This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant. 

 

Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.

 

All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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Storytelling's Power: Gaining Truth Or Ignorance

Storytelling's Power: Gaining Truth Or Ignorance | Just Story It! Biz Storytelling | Scoop.it
How do people or companies with vested interests spread ignorance and obfuscate knowledge? Georgina Kenyon finds there is a term which defines this phenomenon.
Karen Dietz's insight:

OK, this is a very different kind of article than I usually curate -- but it's designed to make us all smarter.

 

This post on the BBC blog by Georgina Kenyon talks about scientists who study the deliberate propagation of ignorance: agnotology.

 

It's a fascinating read and storytelling plays a part. The scientists who how telling a particular type of story creates confusion, effectively over-storying another narrative. It's a way of creating "not-knowing" in listeners, perpetuation ignorance.

 

We see some of the same dynamics internally in companies where certain kinds of stories are buried, creating a certain kind of ignorance.

 

What is truth, and what are "true" stories? Well, that's a whole other conversation, but at least this article helps us know more about how storytelling can shed light or keep us in the dark and ignorant.

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Star Wars: The Art of Storytelling in Sales

Star Wars: The Art of Storytelling in Sales | Just Story It! Biz Storytelling | Scoop.it
Luke Skywalker didn’t start out as a white-knight jedi capable of bending the force to his will and vanquishing evil without breaking a sweat. He started as a little boy in the sand. And just like…
Karen Dietz's insight:

Not only does the author of this article, Austin Duck, use Star Wars to make his point, he is also very clear about what it takes to bring storytelling successfully into sales. Yay!


He's got a quick formula to share, and then digs into what you need to do to make the formula really work for you.


What I like about this formula is that there's flexibility to it. In other words, it's not a paint-by-numbers instruction, but more a simple method for knowing how to proceed.


Even better, using this method is going to help you create a solid ongoing relationship with your customer.


Have fun with this piece, use the advice, and let's all make more sales!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz


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Leaders + Storytelling: Edelman's 2016 Trust Barometer A Surprise

Leaders + Storytelling: Edelman's 2016 Trust Barometer A Surprise | Just Story It! Biz Storytelling | Scoop.it
Trust is the most valuable commodity in business, which is why we are all in the trust business. Tony Gnau looks at this year's Trust Barometer.
Karen Dietz's insight:

OK -- hot off the press is a recent study from the Edelman Trust detailing its Trust Barometer.


Who do people trust most today? Surprisingly enough -- businesses. They want businesses to lead the way when it comes to societal issues.


Specifically, they want leaders to be more visible. They want to get to know CEOs.


As the author of the post points out, the best way to do that, of course, is through storytelling -- even though many leaders are reluctant to be so visible, transparent, and vulnerable.


The author's solution (who produces videos) is to make videos of these leaders telling stories. Well, as we all know, the highest leverage point for leaders is in-person storytelling. That's the first go-to strategy. Sharing stories via video is your next strategy. Think of the 2 strategies blending together with in-person telling always being your first option if possible.


So remember this point regarding storytelling and leadership if you want to maximize trust.


Thanks to my Twitter buddy Os Ishmael @ICGJ_IDEATION  for suggesting this article to me.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Want Success? The One Essential Leadership Skill That Storytelling Helps With

Want Success? The One Essential Leadership Skill That Storytelling Helps With | Just Story It! Biz Storytelling | Scoop.it
Big ideas are important, but being a good listener is just as critical a skill to develop.
Karen Dietz's insight:

DDI just released this study (15,000 participants at 300 companies in 18 countries) and which skills wins hands down?


Empathy.


Even more surprising, only 40% of those surveyed were assessed as being able to listen and respond with empathy. Ouch!!


What's the best way to build empathy? Through sharing stories. Check out the research https://www.youtube.com/watch?v=q1a7tiA1Qzo


But that also requires skills in story listening. Yes, listening to a story requires different behaviors that just listening to conversation, which Lori Silverman and I talk about in our bestselling book "Business Storytelling For Dummies".


And anyway, most people don't listen well anyway. Instead of deeply listening we're having a monologue with ourselves of what we are going to say in return.


So share lots of stories and use your story listening skills. These are what make an impactful and influential leader.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Story Impact: The Most (and Least) Empathetic Companies

Story Impact: The Most (and Least) Empathetic Companies | Just Story It! Biz Storytelling | Scoop.it
Corporate empathy leads to high performance.
Karen Dietz's insight:

Over the years I've curated numerous articles on how storytelling builds empathy, and the necessity for doing so in business and leadership success.


Now we have the results of a recent study documenting the business results of increasing empathy. Yahoo!


Some of the names on the list -- and their ranking -- may surprise you. Like Coca-Cola. Or Nike. Who's at the bottom? Abercrombie & Fitch are next to the bottom. You can see last year's index here:

https://hbr.org/2015/01/corporate-empathy-is-not-an-oxymoron


I really like that the methodology Lady Geek used is explained (somewhat) and I tried to find out more. As far as I can tell, it looks solid -- and extensive. Since HBR is publishing the study, I'm going to rely on them.


What does this study mean to us? Get your stories on and build those empathy skills for bigger bottom line results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Be A Legendary Leader: Effective Storytelling for Growing Influence

This is a webinar I did for HRO Today on 11/17/15 about what every leader needs to know about business storytelling to increase their impact, influence, and ...
Karen Dietz's insight:

If you were unable to attend the free webinar I gave on Tuesday for HRO Today, and you want to know more about effective leadership and storytelling -- then here's your chance.


I've posted the re-play to my YouTube channel and can watch it there.


During the webinar I talk about:

  1. Why storytelling and leadership is important
  2. The results that happen
  3. Why stories work
  4. What leaders need to pay attention to when working with stories
  5. The process work working with stories in organizations
  6. A simple story structure to begin crafting compelling stories
  7. How to get started telling stories
  8. Action steps you can take today


Happy watching/listening and send me questions if you have them! Thanks -- Karen


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Who's more attractive to women? Men Who Can Tell A Good Story

Who's more attractive to women? Men Who Can Tell A Good Story | Just Story It! Biz Storytelling | Scoop.it
If you're a man who tells good stories, congratulations. A new study says that your talent makes you more attractive in the eyes of women.
Karen Dietz's insight:

Ha ha ha ha!! How perfect for our Friday Fun. Guys, according to the latest research, if you want to get lucky with the ladies, you'd better be a good storyteller.

 

Well, this argument should clinch it for men in business and leadership roles. Now we know how to pitch our storytelling services :))

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning

Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning | Just Story It! Biz Storytelling | Scoop.it
Brain maps constructed by MRI show that language meaning is distributed throughout the brain's outer layer. And it turns out that different people organize language in similar ways.
Karen Dietz's insight:

OK -- forget the old model of right and left brain functions. The latest research on language and the brain show that different areas our brains light up around different words and their meanings. Even more interesting, the same activity around words and meanings shows up in similar patterns between people.

 

The implications for storytelling are that even though we've always said people interpret a story in their own way, this article suggests that a group of people could interpret a story similarly. 

 

We've known this to be true, and now neuroscience is validating our experiences. True, the sample in this study is small, and lots more work needs to happen here. But it's a start!

 

Enjoy reading this short post.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Data Storytelling That Speaks To Decision Makers: How To Find The Stories

Data Storytelling That Speaks To Decision Makers: How To Find The Stories | Just Story It! Biz Storytelling | Scoop.it
Charts and tables might not motivate an executive to change a product design, but emotional stories can.
Karen Dietz's insight:

Data storytelling is a balance between hard data and qualitative data. It's also about taking your audience on an emotional journey. The author of this article, Meta S. Brown, explains how ethnography -- a form of qualitative research -- helps data scientists find and explain the contexts surrounding their data. Once the contexts are understood, it's far easier to craft and tell the story of the data.

 

There are other great points made here so enjoy this easy-to-digest post. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Stan Smith's curator insight, May 9, 1:43 AM
Make absolutely certain the story is not a fable before you use it though.
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Empathy: What This Means For Advocacy

Empathy: What This Means For Advocacy | Just Story It! Biz Storytelling | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Karen Dietz's insight:

I recently curated another article on empathy from this organization, Firesteel, and now is the 3rd post in the series. This article focuses on what empathy in storytelling actually looks like when advocating for a cause, or people. If you are a captain in business, read this through the lense of launching and sustaining change in your org or the marketplace. 

 

The author, Perry Firth, takes a look at the best practices for advocacy storytelling, goes through several examples of what works and why, and then offers links to other examples to explore.

 

In the discussions of each, he makes fabulous points about how to do advocacy storytelling right, how to avoid psychic numbing, and ways to move forward when your listeners cannot relate to the group being advocated for.

 

It doesn't matter if you are in a for-profit business or a nonprofit -- there are lessons to be learned here about influence, empathy, and change that can benefit us all. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Being a Business Storyteller: The Four Truths

Being a Business Storyteller: The Four Truths | Just Story It! Biz Storytelling | Scoop.it
The stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission.
Karen Dietz's insight:

Here's an article that shares the 4 truths of storytelling that every leader, entrepreneur, or business storyteller needs to practice.

 

Plus, I love the story that is shared in the beginning that sets the whole tone and reason for the topic. It's a thorough piece tackling some of the misconceptions of business storytelling, and how to think straight about it.

 

I know you will enjoy this piece, and take away some great insights that will either help you personally on your storytelling journey, or help you share the importance of business storytelling with others.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Story Listening: The Hidden Power of This Forgotten Leadership Skill

Story Listening: The Hidden Power of This Forgotten Leadership Skill | Just Story It! Biz Storytelling | Scoop.it
It may be the most underutilized and underdeveloped leadership skill you will find in entrepreneurs. And it may be your most important link to success.
Karen Dietz's insight:

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

  1. organizational conversations
  2. authentic listening
  3. and gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Peter (PJ) Fulcher-Meredith's curator insight, March 11, 3:30 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Roger Francis's curator insight, March 11, 4:39 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Graham Clark's curator insight, March 11, 7:12 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How To Make Your Biz Storytelling Awesome! 7 Ways

How To Make Your Biz Storytelling Awesome! 7 Ways | Just Story It! Biz Storytelling | Scoop.it

The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.

Karen Dietz's insight:

Fellow curator Kathy Klotz-Guest just posted this blog on the 7 ways to make your storytelling fabulous -- and get the results you want.

 

And it's not the usual stuff on how to craft a story. It's about going deeper into your storytelling, going bigger, finding your storytellers, and 4 other areas to pay attention to. Wonderful!

 

Thanks Kathy -- this will get us thinking better and doing better.

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oconnorandkelly's curator insight, March 4, 1:50 PM

Fellow curator Kathy Klotz-Guest just posted this blog on the 7 ways to make your storytelling fabulous -- and get the results you want.

 

And it's not the usual stuff on how to craft a story. It's about going deeper into your storytelling, going bigger, finding your storytellers, and 4 other areas to pay attention to. Wonderful!

 

Thanks Kathy -- this will get us thinking better and doing better.

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3 Storytelling skills 35 business legends, billionaires + TED experts share

3 Storytelling skills 35 business legends, billionaires + TED experts share | Just Story It! Biz Storytelling | Scoop.it
Facts don’t spark movements; stories do.
Karen Dietz's insight:

This is a quick but powerful read. Author Carmine Gallo has analyzed the most respected leaders and TED presenters and come up with this simple list of 3 storytelling skills they all share.


I love the first one: reframe your internal narrative. Because it's true -- the story you tell yourself is more powerful than any other success factor. So reframe your story when you've outgrown it.


The other 2 are spot on, also. These are really good tips that will improve anyone's leadership or business success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Sébastien Nahon's curator insight, March 1, 6:21 AM

This is a quick but powerful read. Author Carmine Gallo has analyzed the most respected leaders and TED presenters and come up with this simple list of 3 storytelling skills they all share.


I love the first one: reframe your internal narrative. Because it's true -- the story you tell yourself is more powerful than any other success factor. So reframe your story when you've outgrown it.


The other 2 are spot on, also. These are really good tips that will improve anyone's leadership or business success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Flurries Unlimited's curator insight, March 10, 10:20 AM

This post shares the importance of storytelling skills. Skills that are imperative in today's business climate, whether speaking or writing. This is what the author found in analyzing leaders and TED presenters:

 

1) Reframe your internal narrative

2) Share stories of triumph over adversity

3) Make personal stories 65% of your presentation.

 

Analyze all your writing--from blog posts to essays to books. Ask yourself this question: What kind of story are you telling and will it touch the emotions of your readers?

 

 

***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***

 

Link to the original article: http://www.businessinsider.com/i-interviewed-35-business-legends-billionaires-and-ted-experts-these-are-the-3-communication-2016-2

 

ismokuhanen's curator insight, March 15, 2:47 PM

This is a quick but powerful read. Author Carmine Gallo has analyzed the most respected leaders and TED presenters and come up with this simple list of 3 storytelling skills they all share.


I love the first one: reframe your internal narrative. Because it's true -- the story you tell yourself is more powerful than any other success factor. So reframe your story when you've outgrown it.


The other 2 are spot on, also. These are really good tips that will improve anyone's leadership or business success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Stories: How They Drive the Stock Market

Stories: How They Drive the Stock Market | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

What an interesting article linking narratives and the stock market.


Do you want a better understanding of the stock market? Then read this article and get a good lesson in how narratives about the stock market (and other issues) can shape our thinking, and then our actions.


I remember working with IT folks running the NY and American Stock Exchanges. Real time market data was flowing on screens around the offices on each of the building's 10 floors. You could see the swings based on the stories being told that day.


Sure, some of the stories were news items, but many of them were stories people shared about what various financial information meant. It was fascinating.


The author, of this article Koren Shadmi, explains the 4 stories dominating the stock market and how they are motivating us.


I like the piece because of its narrative twist, and because it does help bring a dose of reality to these popular stories being told.


Enjoy this one.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Karen Dietz's insight:

Here is what I like about this article by Ernesto Olivares that others don't go into: it's less about structure and tools and more about YOU and essential ways to create emotional engagement. Like:

  1. Create context
  2. Be personal and true
  3. Reveal hidden things
  4. Focus


There's lots more and it's all good. One point he forgot to make regarding point #5 Show Contrast & Conflict is that contrast helps build and dramatize the conflict. So remember that.


Enjoy magnifying your visual storytelling skills with this piece and have a happy weekend! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

Visionalyst's curator insight, February 8, 10:01 AM

La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.

Willem Kuypers's curator insight, February 15, 4:14 AM

Story telling est important dans un monde de plus en plus décousu.

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The SCORRE Approach for Effective Storytelling Presentations

The SCORRE Approach for Effective Storytelling Presentations | Just Story It! Biz Storytelling | Scoop.it
Curtis Fletcher, an expert communicator, innovator, and product manager...reveals a simple approach for creating effective presentations for innovators and product managers
Karen Dietz's insight:

OK -- this post is a bit unusual because it presents more of a comprehensive system for creating presentations, while also identifying where storytelling fits in. The author also makes the distinction between a creating presentation that trains people, and a presentation that persuades people.


Depending on where folks are in your marketing cycle, you are going to want to use this system for creating one or both types of presentations to help prospects move closer to converting.


If you are a manager who has to sell ideas and train others, knowing how to craft the 2 different kinds of presentations is critical. Putting together effective persuasive presentations is a major pain point for managers -- so here's a system for getting that done.


What I like about this post by Chad McAllister is that it's a quick synopsis of a podcast with Curtis Fletcher, formerly with ORACLE, who now coaches executives and managers to be more effective communicators.


There's a link to the podcast so you can gain even more information about the SCORRE system and use it in your work. 'Gotta love that. Onward!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | Just Story It! Biz Storytelling | Scoop.it
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
Karen Dietz's insight:

What a great post this is, with really good insights about engagement.


We know marketing, branding, and other business storytelling applications are beginning to make the switch into engagement. This post is written from the field of journalism about what engagement looks and feels like -- for example, the need for interdisciplinary skills.


Here are 3 ways to get the most insights from this article: 

  1. Read it through once as is.
  2. Read it through again, and substitute the word "storytelling" for the word "journalism".
  3. Read it through a third time, and substitute the word "marketing" for the word "journalism".


Have fun and let's create more engagement!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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