Just Story It! Biz Storytelling
186.5K views | +34 today
Follow
Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

Storytelling, Scrolling Websites = Big Engagement

Storytelling, Scrolling Websites = Big Engagement | Just Story It! Biz Storytelling | Scoop.it

No matter how powerful a story is in itself, we’re going to like it more if it features a story that intrigues us, feeds our curiosity, and satisfies our answers in the end.

Karen Dietz's insight:

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

more...
John van den Brink's curator insight, March 29, 1:13 PM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Stan Smith's curator insight, March 30, 1:14 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

steve batchelder's curator insight, March 31, 2:04 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Scooped by Karen Dietz
Scoop.it!

Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Karen Dietz's insight:

Here is what I like about this article by Ernesto Olivares that others don't go into: it's less about structure and tools and more about YOU and essential ways to create emotional engagement. Like:

  1. Create context
  2. Be personal and true
  3. Reveal hidden things
  4. Focus


There's lots more and it's all good. One point he forgot to make regarding point #5 Show Contrast & Conflict is that contrast helps build and dramatize the conflict. So remember that.


Enjoy magnifying your visual storytelling skills with this piece and have a happy weekend! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

more...
John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

Visionalyst's curator insight, February 8, 10:01 AM

La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.

Willem Kuypers's curator insight, February 15, 4:14 AM

Story telling est important dans un monde de plus en plus décousu.

Rescooped by Lianne Picot from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Changing the story: How an Accounting Firm Convinced Its Employees They Could Change the World

Changing the story: How an Accounting Firm Convinced Its Employees They Could Change the World | Just Story It! Biz Storytelling | Scoop.it

It’s a fabled story about a janitor’s exchange with President Kennedy during the early days of NASA: “What do you do?” the president supposedly asked the man with a broom during a visit to Cape Canaveral.“Well, Mr. President, I’m helping to put a man on the moon.” This meeting may not have actually taken place. But there’s a good reason it’s one of the most commonly-repeated management anecdotes: it illustrates the idea that a workforce motivated by a strong sense of higher purpose is essential to engagement. A survey by Calling Brands found that working for an organization with a clearly defined purpose is second only to pay and benefits in importance for employees, and ranks ahead of promotion opportunities, job responsibilities, and work culture. Two-thirds said a higher purpose would motivate them to go the extra mile in their jobs. A similar study by Net Impact showed that almost half of today’s workforce would take a 15% pay cut to work for an organization with an inspiring purpose.


Via Bonnie Hohhof
Lianne Picot's insight:

Fantastic example of how engaging your employees in crafting and telling your higher purpose story can change the world of your business! The key takeaways here are that employees were involved in sharing how they contributed and the data on how employee engagement actually increased. Serious ROI here.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can find Lianne growing story at the Story Powered® Institute

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Exercises for Interactive Storytelling To Adapt to Biz Story Work

Exercises for Interactive Storytelling To Adapt to Biz Story Work | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

One of my Twitter buddies, Os @ICGJ_IDEATION, found and shared this article with me and I think these interactive storytelling activities could easily be adapted to business settings. The post was written by Anastasia Salter @AnaSalter for the Chronicle of Higher Education.


I'm always on the hunt for fun ways to work with stories in my business storytelling workshops.  I think the first game will be really easy to adapt/work with.


For the second game, it will take a little work, but I think the free Google Doc can be tweaked to address complex business situations. I see this fitting nicely with the post I recently curated by Madelyn Blair on using narrative for problem solving.


I've always liked Story Cubes and think they are great for generating stories for all kinds of business situations, like sales and marketing. Instead of starting the story with "Once upon a time..." (that will never fly in business), I like using "It happened one day..."


So check out this post and start using these games for generating business stories, working through complex problems, and having more fun doing it all.

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving

A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving | Just Story It! Biz Storytelling | Scoop.it

Many years ago, I was in the office of one of my former bosses for my annual review. He was very diplomatic and shared that he was happy with my work. When he asked me, “Do you have any questions?” By nature, I am big on adding the word self between the words –“constant improvement”. So, I replied...

Karen Dietz's insight:

Article Link: https://www.linkedin.com/pulse/best-people-leadership-lesson-i-learnt-from-my-former-karthik-rajan 


My LinkedIn buddy Karthik Rajan put together this thoughtful post that gets to the heart of business success: listening for people's strengths and reflecting that back to them.


Sounds easy, or like a nice platitude. But Rajan shares a story that brings it to life, where we can see ourselves easily following his tip. Aha! Great storytelling is at work :)


OK -- but other than that, what has this post got to do with business storytelling??!!


Well, the best way evoke the best stories/qualities from people is to simply acknowledge the best of what you experience with them. Why? So they can experience their magnificence in your presence. And you can experience their magnificence when you are with them. Relationships spiral up, and so does the quality of work.


What does it cost you? Not much, as Rajan points out. In the end, by deeply listening you will discover amazing things about people. And about yourself, interestingly enough.


Of course, this is not a practice where you say one thing, and then turn around to say the opposite about a person behind their back. Someone did that to me recently. That's just lip service that we want to avoid that when we can.


I love story listening and appreciating the best about a person in return. It's a great way to be in a place of constant discovery, celebration, and heart. We can all do the tactical and practical. This other takes work -- but the rewards are great.


Go read the article, follow Rajan's advice, and get your story listening/appreciation gear on. You'll be glad you did :)


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

more...
No comment yet.
Rescooped by Karen Dietz from 21st Century School Libraries
Scoop.it!

Story Structures For Fab Presentations: 8 Classics Many Miss

Story Structures For Fab Presentations: 8 Classics Many Miss | Just Story It! Biz Storytelling | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky.

Via Bookmarking Librarian
Karen Dietz's insight:

OK -- this is one of the better articles I have found to date on different story structures that you can use when sharing your business stories. 


I love love love that the author tells when and why to use each structure. The information is a gold mine.


I also like that it includes structures not typically discussed -- yet are common and powerful.


Then the author, Ffion (no full name listed -- what a shame)  knocks it out of the park by giving us video examples to watch for each structure. Yeah!


Well, I wish I could give Ffion an acknowledging tweet -- but without a name or contact links I'm lost. Let this be a lesson to all bloggers....


That said, go read the article. It's a gem!

more...
Javier Arana's curator insight, January 10, 2015 9:26 PM

Muy buen artículo sobre 8 técnicas de storytellin para atrapar a una audiencia.

Debra Walker's curator insight, January 20, 2015 3:38 PM

These techniques are not just great for structuring presentations but are very helpful with a lot of writing projects as well.

 

Emerging World's curator insight, March 10, 2015 4:12 AM

The art of telling compelling stories that move people is at the heart of leadership.  I have heard it said that telling the right stories at the right time is they key to being successful in a leadership role.


These frameworks and the associated resources are a useful tool for anyone who wants to understand what kinds of stories to tell and when.

Scooped by Karen Dietz
Scoop.it!

New Research: Brands Are Wasting Time And Money On Social Media

New Research: Brands Are Wasting Time And Money On Social Media | Just Story It! Biz Storytelling | Scoop.it
Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.
Karen Dietz's insight:

The research shared in this article is quite surprising.  The latest data shared from Forrester Research shows that top brands posting on Facebook and Twitter reach only about 2% of their audience. Engagement stats are even worse  -- a mere 0.07% of followers actually interact with posts.


Yikes!


And what does this have to do with business storytelling? Well, one thing it might be pointing to is that if you want to share and gather stories from audiences, social media might be the wrong place. Forrester concludes that the best way to engage  customers and prospects is through email.


We already know that blog posts, email and email newsletters allow for better storytelling  and are still very popular. You have more space, and can craft better stories. Social media posts are more like conversations, where stories may or may not show up. But  as we know, stories create higher engagement if you tap into the dynamic of story sharing (that means equal activity on both story listening and storytelling).


As we get more sophisticated in business storytelling, part of that maturity may be learning the best mediums for storytelling instead of thinking that every medium will work.


The recommendation about email makes sense to me. So you might want to read this article, understand a bit more about the research and recommendations, and go make adjustments accordingly.


What do you think about what this research says, and what will you be doing differently? Inquiring minds want to know ...


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Bonnie Sandy's curator insight, November 25, 2014 2:27 PM

Communicating on social media is now everybody's busienss maybe they'll listen to Forrester research... 

Moya Sayer-Jones's curator insight, November 27, 2014 5:36 PM

And maybe we could step into an even more traditional space than email to gather stories .....and actually talk to people. Now there's a novel idea! Hah!

Scooped by Karen Dietz
Scoop.it!

Wow! How to Jump Customer Acquisition 400% With Storytelling

Wow! How to Jump Customer Acquisition 400% With Storytelling | Just Story It! Biz Storytelling | Scoop.it
Stop struggling to craft authentic and compelling stories and discover how to create content to engage consumers online and inspire them to act.
Karen Dietz's insight:

This is not an article about how to craft a business story that has a positive return, it's about how to strategize your storytelling when sharing online. This is critically important for any business or nonprofit.


Author Christine Comaford gives 3 specific steps for marketers to connect with audiences on their home turf, share a story without selling anything, and specific ways to track ROI.


One of her most important points is to set the stage to let people in online communities share their stories. Yes! It's not always about sharing your stories....over and over again.


She then gives 8 steps to a story that delivers results. You would think that those steps would be the typical advice for crafting a story -- but it's not! Instead, it's 8 steps for creating a story brief. A story brief is an incredibly important strategic storytelling tool if you want results sharing stories online. 


Part of the story brief is crafting + sharing a story to get the party started. That's called modeling a story for the audience in an online community. This follows the principle of "to get a story, share a story first" because your story will spark stories in others that they will want to share.


At the end, Comaford gives 3 examples of companies who have gotten mega-results with this approach.


Don't leave home without these pieces for your storytelling success. And oh yeah -- don't forget to craft a really good story in the process :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Engaging Employees: 3 Ways To Actually Do It

Engaging Employees: 3 Ways To Actually Do It | Just Story It! Biz Storytelling | Scoop.it
Start by talking about impact, not financial performance.
Karen Dietz's insight:

This article by Michael Mankins in HBR never mentions storytelling. Yet the way to implement his 3 suggestions for increasing engagement is all about stories.


Way #1 is talking about your company's impact, not its financial results. Yes yes yes! This is the focus to have. And how do you talk about impact? By sharing stories about the impact your product/service has on customers. You'll get it once you read the example in the post.


Way #2 is rewarding inspirational leadership as much as completing tasks. Do you want better leadership? Then share stories about great leadership you see in action in your organization. And there are a other good points made in this part of the article.


Way #3 is all about cultivating employee advocacy, not employee satisfaction. What a terrific point. Unfortunately this part of the

article simply talks about ways to measure advocacy. OK -- that's not really helpful. Here's my tip: build advocacy by advocating for/telling stories about the successes your employees and customers experience. For employees, tell us about the obstacles they've overcome to deliver amazing service. Make them the hero of the story. For customers, tell us about the obstacles they've overcome and the wonderful things they've been able to accomplish by using your product/service. Or how different their life is now. Again, make them the hero of the story. In either case, your company is the supporting cast. 


OK -- enough chatting. Enjoy the article and get engaged :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Richard Lock's curator insight, June 18, 2014 3:06 AM

Good example of the clear benefits of genuine engagement.

Jean-Guy Frenette's curator insight, June 18, 2014 9:33 PM

PDGLead

Wanda McKenzie's curator insight, June 27, 2014 8:42 PM

ENPS is the 3rd one

Scooped by Karen Dietz
Scoop.it!

How We Used Story To Get 300% More People To Read Our Content

How We Used Story To Get 300% More People To Read Our Content | Just Story It! Biz Storytelling | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Karen Dietz's insight:

Need proof storytelling works? Then here it is! The headline says it all. The article shares what happened and how the company Groove used storytelling to get phenomenal results.


And the advice shared here is right on. Follow the steps here and get your game on with stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 4:30 PM

Great article, thanks for sharing @Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?

Chuck Bartok's curator insight, June 3, 2014 10:09 AM

Are your "stories" engaging your blog and posting readers?

Should we spend more time honing our Story Telling skills?

Scooped by Karen Dietz
Scoop.it!

Tell Your Story Better: Everything to Know About Creating Visual Content

"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow t...
Karen Dietz's insight:

This is a nice SlideShare piece that takes a complex subject and boils it down into easy-to-understand principles that anyone can use to create better visual stories.


Check it out. It's one of the better pieces I've found on the topic and includes some information I'd not seen before. Like the Taxonomy of Visual Content which covers different content in terms of cost, interactivity, and format. Very helpful! So is the slide going over the elements of successful visual content. The post also tackles how to get started.


Grab this and go!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Monica Norton's curator insight, June 2, 2014 1:00 PM

Great overview of visual content from Column Five. What is visual content, what's the ROI, why does it matter?

Stephen Dale's curator insight, June 4, 2014 7:44 AM

The Taxonomy of Visual Content slide is particularly useful.

Rescooped by Karen Dietz from Leadership
Scoop.it!

6 Things Compelling Leaders Do: tell stories, move people to action

6 Things Compelling Leaders Do: tell stories, move people to action | Just Story It! Biz Storytelling | Scoop.it
Many leaders can inspire, but strong leaders move people to action. Here's what makes them special.

Via Anne Leong
Karen Dietz's insight:

Here's what I think is important about this article: if you want to be a wildly influential leader that gets stuff done, here are the 6 things to pay attention to.


Now the question is -- how do you actually do these 6 things? One path is learning to tell effective and compelling stories. Stories that move people to action because of their carefully crafted endings (see our new book Business Storytelling for Dummies for how to do that). Then check out Paul Smith's book Lead With A Story on the variety of stories leaders need to tell 


Building story skills will help you show your strength, connect empathically, inspire with vision, spark taking action, and instill confidence -- everything this article identifies.


Dig into storytelling. Build those skills. Doing so, you will be come a compelling leader.


Thank you to fellow curator Anne Leong for originally finding and sharing this post!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Helena Gonçalves's curator insight, February 6, 2014 5:21 AM

Every once in a while, an amazing leader surfaces, one capable of moving people to action. This is not just a leader who gets people to think. This is a leader who is truly compelling, who can get people to change course and give of themselves.

Luís Cochofel's curator insight, February 6, 2014 9:47 AM

My own reading lead me to this old, though steady,  thought:

Leadership is not exercised, it is granted!...

Debbie Elicksen 's curator insight, February 15, 2014 3:43 PM

Authors and other content creators/curators can take a leadership role in sharing their stories.

Rescooped by Karen Dietz from Presentation Tools
Scoop.it!

Immersive Storytelling and Presentation Tools for Journalists

Immersive Storytelling and Presentation Tools for Journalists | Just Story It! Biz Storytelling | Scoop.it

Via Robin Good
Karen Dietz's insight:

If your business needs/wants to present its story in more interactive formats, or with rich visuals beyond posting a photo into text, then these tools are for you!


Business storytelling face-to-face can take on many different forms. But if you need to share your story on your website or in other electronic formats -- and you want to make the story as interesting/engaging as possible -- then one of these 9 tools may do the trick.


Thank you to fellow curator Robin Good @Robin Goodfor finding and sharing this gem!


This was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Moses B. Tambason's curator insight, November 15, 2013 10:21 PM

Watch this video to help the special needs in Africa this thanks giving holiday http://www.africatube.net/video/932/Neglected-people-of-Africa-need-your-help ;

Gianfranco Marini's curator insight, November 17, 2013 1:21 PM

Da http://www.journalism.co.uk 9 strumenti web based per lo storytelling. Si tratta di strumenti che consentono di realizzare storie visuali con elementi multimediali e interattivi.

 

Utili per la content curation e per realizzare presentazioni.

 

Possono essere utilizzati senza problemi nelal didattica per realizzare raccolte e/o narrazioni di eventi e/o problemi di carattere disciplinare e interdisciplinare.

Philippe Trebaul's curator insight, March 28, 11:35 PM



Here is a good collection of nine web tools that allow you to create multimedia-rich, visual story-telling, immersive stories and reports alongside some impressive examples.


My comments: Great tools list showcasing a nice array of visual presentation tools that can be effectively for journalistic reporting.


Useful. Resourceful. Great examples. 8/10


Original article: http://www.journalism.co.uk/news/9-tools-for-journalists-to-produce-immersive-stories/s2/a554425/ ;







Scooped by Karen Dietz
Scoop.it!

An 'empathy machine'? How virtual reality could affect storytelling

An 'empathy machine'? How virtual reality could affect storytelling | Just Story It! Biz Storytelling | Scoop.it
The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?
Karen Dietz's insight:

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

more...
Educational Peaks's curator insight, March 24, 6:28 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Stephania Savva's curator insight, March 24, 6:33 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Mark E. Deschaine, PhD's curator insight, March 26, 8:20 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Scooped by Karen Dietz
Scoop.it!

Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | Just Story It! Biz Storytelling | Scoop.it
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
Karen Dietz's insight:

What a great post this is, with really good insights about engagement.


We know marketing, branding, and other business storytelling applications are beginning to make the switch into engagement. This post is written from the field of journalism about what engagement looks and feels like -- for example, the need for interdisciplinary skills.


Here are 3 ways to get the most insights from this article: 

  1. Read it through once as is.
  2. Read it through again, and substitute the word "storytelling" for the word "journalism".
  3. Read it through a third time, and substitute the word "marketing" for the word "journalism".


Have fun and let's create more engagement!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Internal Storytelling: How It Impacts Company Culture

Internal Storytelling: How It Impacts Company Culture | Just Story It! Biz Storytelling | Scoop.it
Want to know if your business has what it takes to survive and succeed? Listen to the stories your employees are telling.
Karen Dietz's insight:

Here's an article that packs a punch: "The stories employees share when management isn’t around—not the marketing stories—can predict increases or declines in trust, organizational health, and consequently, employee (dis)engagement."


The author, my business story professional Kathy Glotz-Guest, makes several strong points in this piece about how to create long-term success in your company.


If you want to hear more about this topic, Kathy and I chat about it and a whole host of other business storytelling tips that you can listen to here:

https://www.youtube.com/watch?v=kIDIH0xzCGc


Enjoy and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

From StoryCorps: An App For Capturing Stories

From StoryCorps: An App For Capturing Stories | Just Story It! Biz Storytelling | Scoop.it
Founder Dave Isay was awarded the 2015 TED Prize to promote his nonprofit work recording, sharing, and preserving the stories of people's lives.
Karen Dietz's insight:

Yay -- an app from StoryCorps that helps you capture anyone's stories!


Over 500 nonprofits already collect stories of their constituents using StoryCorps. You can use it to collect the stories of your customers, also.


But not just any stories. Since growing a business is about connecting with customers and building sustaining relationships, ask for stories that help you get to know them better. 


Pick a theme that connects to how your company serves the world. Ask your customers and staff for stories that speak to that theme.


Use the app to capture, preserve, and share with the world. It's a true gift to have someone felt heard and valued. This app could be a great way to do this on any kind of scale you want.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Character Minutes's curator insight, April 16, 2015 9:56 PM
Great potential project!
Cynthia Garrety's curator insight, April 21, 2015 10:00 AM

Coolest app yet! 

Rescooped by Karen Dietz from Personality Type @ Work
Scoop.it!

Storytelling Is The How--Leadership Courage: Creating A Culture Where People Take Risks

Storytelling Is The How--Leadership Courage: Creating A Culture Where People Take Risks | Just Story It! Biz Storytelling | Scoop.it
The human ingenuity within any organisation are it's greatest competitive advantage. Yet according to the latest statistics, over half of todays workers are disengaged . When leaders are committed and actively working to engage, inspire and embolden – they unleash untapped potential and raise the bar not just on productivity, but on the value their organization contributes to all stakeholders.

Via Dr. Susan Bainbridge, Karen Dietz
Karen Dietz's insight:

The infographic above says it all -- beyond the numbers, this is the work of leaders. The article by Margie Warrell does a great job explaining what each of these 3 activities are and why they are important.


Now here's my 2 cents: one of the most powerful and efficient ways to get all 3 done is through effective storytelling. Want to succeed as a leader? Want to make a difference? Want to change the world/your company? Master storytelling skills.


Enjoy this post and many thanks to fellow curator Dr. Susan Bainbridge for originally finding and sharing this article in her Transformational Leadership curation.

more...
W. Bradley Gooderham's curator insight, January 28, 2015 4:38 PM

The future need innovators and the present needs innovative teachers to nurture them.   Creativity and the ability to innovate are natural characteristics but they must be built up and encouraged in our students, colleagues, and selves.


IteratED is committed to bringing out and nurturing the best in all of our faculty and students. We understand that this requires greater autonomy to make decisions and more trust in the natural ability to learn through exploration.


Are you a teacher who wants to reach for your highest potential? We are here to help you get there. Contact IteratED for more information on how together we can provide exceptional 21st-century education.

Roy Sheneman, PhD's curator insight, March 26, 2015 9:03 AM

Be strong and courageous.

Tony Palmeri's curator insight, October 24, 2015 12:40 PM

"...Human ingenuity within any organization is it's greatest competitive advantage". This quote alone made me scoop this resource. How do we tap into the resource that is our staff? Engaging with them in the classroom and in the hallways to build communication capacity is important. Inspiring staff to take risks is a tricky enterprise - leaders must value this sort of behavior. This means that attempts which result in failure must be cherished, not scrutinized as they often tend to be.  

Scooped by Karen Dietz
Scoop.it!

Want Engagement? Quit Advertising To Employees; Do Storytelling Instead

Want Engagement? Quit Advertising To Employees; Do Storytelling Instead | Just Story It! Biz Storytelling | Scoop.it
Selling to employees results in employees feeling like they’re being sold, which over time can foster disengagement, distrust and detachment.
Karen Dietz's insight:

Amen brother! That's what I said when I read this article by colleague Bill Baker @StorytellerBill. 


Corporations, communications folks, managers and leaders have got to stop talking "at" people, or on just "telling" stories. That is all just pushing messages to people -- which Bill says is simply another ad to put up with. And we wonder why employee engagement is so low!


As I encourage my clients, think of story sharing instead and story listening as the secret to turning this situation around.


Bill give us very concrete advice on what to avoid doing, and 3 pieces of solid advice what to do instead. Yeah!


Follow Bill's advice and you will start seeing a huge difference. Thanks Bill!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Kim Zinke (aka Gimli Goose)'s curator insight, November 27, 2014 2:07 AM

Organizations need to stop pushing information onto employees, instead they should be pulling them into the ideas.0


"This approach requires more faith, trust and relinquishment of control, but it results in internal communications infused with greater humanity, which in turn generates greater understanding, conviction and a profound sense of belonging among employees."

Scooped by Karen Dietz
Scoop.it!

Give Awesome Presentations With These 5 Storytelling Tips

Give Awesome Presentations With These 5 Storytelling Tips | Just Story It! Biz Storytelling | Scoop.it
Get your audience's attention and keep them engaged with these tips on public speaking.
Karen Dietz's insight:

Article Link: http://bit.ly/1wCLi0E 


Here is what I like about this article: the concrete examples of stuff most people say in a presentation that doesn't work, and then rewrites to show how to storify that statement, or share a story instead.


Delivering great presentations takes lots of practice and delivering occasional duds. Yet if you follow the advice here in this article, you can nail it every single time. (**Secret: the same tips apply to creating awesome blogs)


I really like the example of how to turn a statistic into a story. After incorporating these tips, I hope all your presentations are award-winning!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Miklos Szilagyi's curator insight, October 28, 2014 4:38 AM

OK, OK, one more about the presentations... it would be one plus more than needed if this presentation-business were not so difficult (allegedly it's one of the greatest fear to speak publicly - I can attest this...:-)))... So, it is a short one and a good one...:-))) 

Scooped by Karen Dietz
Scoop.it!

One Secret to Nike's Success? Story Tips From Nike's Chief Storyteller

One Secret to Nike's Success? Story Tips From Nike's Chief Storyteller | Just Story It! Biz Storytelling | Scoop.it
How Storied Leadership Fosters Employee Engagement I recently had the pleasure of interviewing Nike’s Chief Storyteller and Sr. Director of Global HR Talent Development, Nelson Farris. Wow — what an amazing 30 minutes! http://juststoryit.com/podcasts/KDietzPodcast-NelsonFarris-edited.mp3 I’ve known about Nelson since 1999 when I first saw his name in an article about organizational storytelling. I’ve been following... View Article »
Karen Dietz's insight:

Storytelling  in marketing/branding is all the rage. And Nike does a fabulous job at that.


But how else do they work with stories internally to ensure success? Well, my 30 minute podcast with Nike's Chief Storyteller and Sr. Director of Global HR Talent Development brings to light some of their practices and story philosophy.


If you are an entrepreneur, manager, corporate exec, or nonprofit, Farris' insights can apply to you.


Grab this podcast and continue to leverage the heck out of storytelling for your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Speakers Engage Your Audience: Story + 6 More Ways

Speakers Engage Your Audience: Story + 6 More Ways | Just Story It! Biz Storytelling | Scoop.it
Speakers can go beyond the ordinary to enchant their audiences by involving them in innovative ways.
Karen Dietz's insight:

Here's what I like about this article by Nick Morgan -- it focuses on specific ways to engage the audience when you give a presentation.


Yeah! It's rare to find an article that mentions both storytelling (tip #1) and how to bring your audience into your talk.


All the advice shared here is right on. Go ahead and play with these and notice the difference they make!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
malek's curator insight, June 3, 2014 2:42 PM

#1 Tell a story: Injecting drama into your presentation..what a challenge

Chuck Devers's curator insight, June 5, 2014 8:38 AM

Engaging stories are one of many different ways to pique student interest and also engage families of the students to help bring support.  

Scooped by Karen Dietz
Scoop.it!

Think Like A Journalist to Make Your Data Compelling

Think Like A Journalist to Make Your Data Compelling | Just Story It! Biz Storytelling | Scoop.it
Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting  you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]
Karen Dietz's insight:

How to tell a story with data is a popular topic these days and as this article says, you will be successful if you approach your data like a journalist or storyteller.


In other words, what's the story behind the data? What is the main point you want to emphasize that connects emotionally to people?


And as this piece points out, you also need to be pretty clear on who your audience is if the data and its story is going to connect with folks.


There are good insights shared in this post by Cheryl Conner that we can all benefit from.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Just Story It! Biz Storytelling | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.
Karen Dietz's insight:

Here's a great article that demonstrates how longer blog content is now the ticket to higher rankings. Yahoo! This is great news for biz storytellers.


As this article points out, it is a fallacy to think that you need to write exceedingly short stories in blog posts in order to engage readers. Being able to write longer content (1,5000-2,000 words) allows much greater flexibility when sharing stories in  your articles.


This post by Julia McCoy includes good data to counter the prevailing thinking that 500-word articles get the job done. Shorter articles do not lead to higher conversion rates either, as she documents. Other myths she addresses:

  • People don't like to read
  • People have short attention spans
  • People only read short messages
  • People are too distracted
  • Social media only wants short content


Grab all the data shared in this piece and feel free to share more of your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Gav Morris's curator insight, February 25, 2014 5:54 PM

The end of succinct at last...

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:20 AM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

Prof. Stefan Heijnk's curator insight, February 28, 2014 2:21 AM

Good news for longform addicts. :-)

Rescooped by Karen Dietz from Story and Narrative
Scoop.it!

6 Things Making Stories Go Viral--Will they Amaze or Infuriate You?

6 Things Making Stories Go Viral--Will they Amaze or Infuriate You? | Just Story It! Biz Storytelling | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris
Karen Dietz's insight:
Gregg Morris's insight:

I am neither amazed nor infuriated. :) That said, it's still an interesting read.


From KD: What Gregg said :))


Thanks Gregg for this post. I agree with you -- it's very interesting and does bring into one place some of the information that is scattered out there in various articles. I hope my readers enjoy it too, and get value from it.

more...
APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

Just Story It Newsletter

Sign up for my rather infrequent newsletter