Your Storytelling Brain http://t.co/RQPGybbi via @bigthink - Suggest giving this a look - how are you sharing your business story?
Confabulation and narrative coherence -- how our brian works and the significance of stories for our ability to make sense of the world. What a great read and video!
The more we know the science behind WHY stories work, the more control we have over the HOW -- art of crafting and sharing our business stories.
I'm glad this article came along today!