Slides leave listeners dazed. Prose remains unread. Reasons don’t change behavior. When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn’t just better than the other tools. It’s the only thing that works.
Here's a terrific video from my colleague Steve Denning clearly linking successful leadership to storytelling skills. Yeah!
We are all leaders -- whether as a corporate executive, entrepreneur, business owner, community activist, or nonprofit organization.
What I love is that Steve shares that most leadership stories don't work and why. Gives tips as to what does work, and shares his own story to provide context, credibility, authenticity and hope.
Get your game on -- listen to this video and start mastering effective storytelling skills!