 Your new post is loading...
|
Scooped by
Karen Dietz
|
John Sutter says all of us are geared to help, and the responses to the Boston bombings show that.
Wonderful and highly inspirational video. Reminds us all to strive for authentic and purposful communication. So chose your words wisely. They are extremely powerful.
|
|
Scooped by
Karen Dietz
|
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
|
|
Scooped by
Karen Dietz
|
It is, to say the least, an imprecise science.
|
|
Scooped by
Karen Dietz
|
Ethan Allen Global, Inc., is one of the largest furniture manufacturing companies in the United States, with almost 300 stores and revenue of over $700 million. Founded in 1932 by brothers-in-law Nathan S.
|
|
Scooped by
Karen Dietz
|
|
|
Scooped by
Karen Dietz
|
"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
|
|
Scooped by
Karen Dietz
|
In the run up to TEDxEaling 2012, we will be sharing the very best TED talks on story, creativity and imagination. Updated three times a week.
I've curated earlier that this TED-X event devoted to storytelling was happening and wishing I could go. In marketing the event, the organizers have put together this list of the best of TED videos related to storytelling.
Some I've curated here, some are new to me (oh goody! new stuff to explore!). What's missing are the videos by Brene Brown, Bobette Buster, Jane McGonigal, and Amy O'Leary that are part of the Just Story It collection. So add these to the list!
Enjoy exploring this list and if I find ones here that I like, I'll curate them too. And let me know which ones you like!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
|
|
Scooped by
Karen Dietz
|
STANFORD GRADUATE SCHOOL OF BUSINESS — JD Schramm has a reassuring message for anyone – and that includes just about everyone, really – who frets over the (RT @ReadHeavily: From the Stanford School of Business: 8 Habits of Concise Storytelling That...
I've already brought the 1.5 hour video of JD Schramm delivering this excellent workshop on storytelling into the Just Story It scoops.
But if you are pressed for time, here's the synopsis of Schramm's work. I still recommend viewing the video yet this article will do in a pinch!
|
Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by
Via Baiba Svenca
|
|
Scooped by
Karen Dietz
|
Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.
Via siobhan-o-flynn, Hans Heesterbeek
|
|
Scooped by
Karen Dietz
|
Why do we ever stop playing and creating? With charm and humor, celebrated Korean author Young-ha Kim invokes the world's greatest artists to urge you to unleash your inner child -- the artist who wanted to play forever.
|
|
Scooped by
Karen Dietz
|
Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.
"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online." "This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers." "As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."
Via Ken Jondahl
These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu
And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.
The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!
Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
|
|
Scooped by
Karen Dietz
|
Amy O'Leary, a news editor and multimedia producer for The New York Times, presents the final keynote address of the Narrative Arc conference. Her presentation, "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain," discusses the brain and its relationship to immediate news.
This is an amazing video that falls into the category of "making us smarter" about our work.
I am still digesting this presentation, which is about an hour long. But I'm fascinated by it -- and it explains so much about how/why social media and storytelling works so well together. And what is missing when the two don't work.
In my book, the more we know the mechanics of how/why social media and storytelling works, the more command we have of our tools, and the greater success we can have.
So if you want to know why "like" buttons work and how to integrate storytelling into social media for outstanding results, then run -- don't walk -- to view this video!
Then for another interesting and fascinating twist, check out the next article on "The Universal Language of Story." The 2 videos together are a double whammy of "ah-hah's" and inspiration.
|
|
Scooped by
Karen Dietz
|
Run, don't walk to watch this incredibly inspiring video about what we are all searching for in our storytelling. Even though Bobette Buster is speaking about the entertainment industry, her words are incredibly important to anyone who is crafting and sharing their business stories. Bobette talks about the most powerful stories (and this applies to our biz stories) being ones showing transformation, becoming fully alive, and offering hope. When we think about stories in marketing/branding we often forget these fundamentals. The majority of 'business story' videos I watch these days totally miss these themes and end up being more like digital brochures than real compelling stories that build a growing cadre of loyal customers. But think about this for businesses: a founding story of an organization is often about being faced with a challenge and overcoming it -- that is showing transformation and offering hope to others. Business stories about people (customers/staff) and the obstacles they've overcome + the results produced offer the same messages. I could go on and on. It's better to just watch the 15 minute video. Bobette talked 2 years ago at the Storytelling in Organization's Special Interest Group (SIO SIG) and was masterful. The book "The Uses of Enchantment" she cites was a textbook in my PhD program. I'm currently reading "Inside Story: The Power of the Transformative Arc" and it dovetails nicely with Bobette's talk. I hope you get inspired and lots of ideas by watching this.
|
