There is something crucial you have to deal with when telling a story about your business or personal brand, ... As you may already know, storytelling can be a powerful tool in any marketer's repertoire.
As the author of the post states, "The story you want to tell as a business owner, service provider, etc., doesn’t matter at all unless it intersects with your customers’ individual stories."
Ahhh -- so true! The author Donnie Bryant then goes on to give great how-to tips to stay on track: plot development, eucatastrophe, and it's all about 'them'.
Read this quick post, grab those insights, and keep your eye on the right storytelling ball.