The most important aspect of folk songs, is that they usually tell a story. The way the story is told reflects on the people who passed the songs on, giving them real history and emotion.
Ahhhh, music to my ears! As a folklorist, I love this article because it shows the dynamic nature of storytelling and folk music. It's a great lesson on longevity, the power of stories and music, and how they both morph through time yet carry still stay the same.
Who are the folk? Well, they are not the romanticized happy peasants in the field. They are you and me. We are the folk, who constantly create stories, music, song, dance, poetry, fashion, craft and a whole host of creative expressions in response to our world. These are just some of the ways we express the human spirit.
While this post deals specifically with music, we make the exact same points about stories. I always laugh when a blog post is all about how storytelling is transforming into something new and unheard of before. I laugh because they don't know history, or folklore, or the dynamic nature of folk traditions, art, or revolution. Read the post and watch the videos to really 'get it.'
Want to spark change? Want to create/support a revolution? Be a folk. Tell a story, sing a song -- just bring universal themes and truths (as expressed in past stories & music) from the past into the present to create the future.
What does this mean for your business?
- Read this post to learn more about how stories/music change through time yet remain familiar to us.
- Realize that the stories you share today will change and morph through time.
- That people change because a story's universal themes connect with them and give them a framework for understanding and taking action.
- Connect your business stories to universal human themes (see Bobette Buster's video in this collection under the Tags tab) for greater impact and shareability.
Thank you Gregg Morris @greggvm for this sharing this post!
Via Gregg Morris