"It’s probably too early to select the “catchphrase of 2012,” but as an early front-runner you’d have to go with Storytelling."
I love this article because it's straight talk about biz storytelling. My favorite quote from this article is: "In the world of sales, the idea of Storytelling is often little more than a sophisticated way to say 'pitching.' We go to great lengths improve the way we tell our story." Ugghhh.
But then the author says, " Truth is, the only story customers want to hear is their own."
He then explains more about how businesses need to tell their customers stories and avoid telling the wrong story. It's a great quick read! Enjoy the insights.