My point? Many companies have no clue what the difference is between good content and boring content. I would go even further. Many organizations are not even aware that their message has lost all connection with their audience. The strange thing with all this is that the solution is so obvious: stories and storytelling.
Love this post by author and colleague Raf Martin on how to create engaging content on the web.
I particularly like the series of questions he asks to help businesses get in touch with the 'engagement quotient' (my term) of your business stories. His insights are spot on.
See, not all business stories are engaging. They can be if crafted well. Raf's post will set you on the right path. His questions and tips help us build more engaging and compelling stories.
This is part 1 of 3. Part 2 -- The Gift -- comes next!