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All the best info on storytelling to lead and grow your biz
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The Art of [biz] Storytelling

The Art of [biz] Storytelling | Just Story It | Scoop.it
From spinsucks.com - January 4, 2012 8:05 AM
Storytelling: Marketing and advertising have changed irrevocably. Organizations are now telling stories to connect with customers.


I love these stats the author shares: "... consider 80 percent of business decision makers prefer to get company information in a series of articles vs. an advertisement. Sixty percent say company content helps them make better product decisions." Wow!


But she doesn't stop there: "Content = storytelling. That’s it. Simple really." And then, "Storytelling isn’t hard. But it’s not easy either."


So true on both counts! Her advice? Invest in yourself with some storytelling training. Read more of her take on content creation, marketing, and storytelling.


"The reward, in the long run, will be increased content sharing, leading to increased interest, leading to increased sales and customer conversions. And that’s no bedtime fairy tale."


From by @belllindsay at Spinsucks

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Hone "Strategic Patience" & Watch Your Story Creativity Spike

Hone "Strategic Patience" & Watch Your Story Creativity Spike | Just Story It | Scoop.it
From www.fastcompany.com - May 22, 10:20 AM
An art history professor makes her students sit in front of a painting for three hours. PampG invents the Swiffer. Those events are more alike than...
Karen Dietz's insight:

When I work with clients and their biz stories, and their organizational culture, I often talk about the need to develop patience. I also discuss with them the principle of deceleration resulting in acceleration.


This article, written by Drake Baer, explains both the need for patience and the principle of deceleration in order to accelerate. I know, it sounds so counter-intuitive! But it works.


What does this have to do with storytelling? Because way too often we rush to craft our stories without giving ourselves time to patiently sit with them, think about them, recraft them, learn more about ourselves from them, etc. 


Spending the time to reflect on your story will get you to a more powerful piece more quickly. And your story creativity will definitely kick in by bringing more patience into the process.


This notion is rarely talked about in articles, but acknowledged as part of the story process among some top performance tellers.


So take a breath, relax, reflect, and give your creativity a chance to emerge.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

John Michel's curator insight, May 22, 4:51 PM

Deep patience. Close attention. These are not virtues often associated with college students (or some tech workers, for that matter). But as Harvard art history professor Jennifer L. Roberts recently explained, the skills for finding the "details, relationships, and orders that take time to see" can be introduced.
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How to Use Metaphors for Way Better Biz Storytelling

How to Use Metaphors for Way Better Biz Storytelling | Just Story It | Scoop.it
From www.enchantingmarketing.com - May 1, 4:36 PM
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
[..]
Karen Dietz's insight:

If you want to jazz up your biz storytelling, make a stronger impact, and get sticky, then using mephors is really critical.


I like this article because it not only gives a definition of what a metaphor is, the author then talks about where to find them and how to add them to your blog.


Then the author Henneke, in a stroke of genius, gives us the 3 common mistakes to avoid when using metaphors. Like don't mix your metaphors or you will be confusing. Yeah! 


Have fun spicing up your stories with metaphors and experiencing the difference they can make.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, May 2, 5:39 AM

Useful explanation of what metaphors are and why they can add spice to your storytelling. Thanks Henneke for the post and Karen for sharing.
Hamid Hameed's comment, May 2, 7:17 AM
interesting
Alison Gilbert's curator insight, May 2, 4:10 PM

The magic of metaphors.
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Using Cliffhangers: How to Keep Your Audience Reading/Listening

Using Cliffhangers: How to Keep Your Audience Reading/Listening | Just Story It | Scoop.it
From www.copyblogger.com - April 27, 9:50 AM
Listen ... Just because you got people to read your headline doesn't mean your job is done. Nor is your job done if they read the first sentence. Or
Karen Dietz's insight:

Now here is an interesting article from Demian Farnworth at Copyblogger -- and it is all focused on how to create drama and intrigue in your business stories by using Cliffhangers.


Farnworth defines what cliffhangers are and how to use them in stories. Then he shares with us how to add them into our biz stories for maximum impact. Yeah!


He covers tips like:

Curiosity

Humor

Amazement

Doubt


Then he digs into internal cliffhangers that keep readers moving through non-fiction work (think data).


Very very handy -- and a great way to finesse your business storytelling to new levels in ways that will keep audiences listening/reading and engaged.


Go grab these insights and bring them into your storytelling, blogs, websites, and other content.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, April 30, 11:48 AM
How great! I am happy you are finding different uses for the material here.
Teresa Carvalho's comment, May 1, 5:42 PM
Thanks for your comments. They're always useful.
Karen Dietz's comment, May 1, 7:31 PM
Thank you Teresa! Have a great day.
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What is a Natural Storyteller?

What is a Natural Storyteller? | Just Story It | Scoop.it
From writerunboxed.com - April 12, 3:36 PM

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Gregg Morris
Karen Dietz's insight:

I love this post about our innate ability to tell stories, why that is, and how to get better at sharing our stories by asking ourselves a few questions.


Really, it is the reflective activity we do after we've shared a story that helps us get better at it. That, and lots of practice.


Lisa and I share a common experience. Over the years, every time I introduce storytelling from the place of structure and elements (beginning/middle/end; character, plot, challenge, resolution) people have a hard time telling a good story. In other words, I bomb!


When I focus instead of them experiencing a story and them get them to share a quick story right away, it's like I've uncorked the Story Genie and I completely lose control of the room. They are so busy, and having so much fun telling stories, they ignore me. And I say, "Yeah!" Then they tell me some of their stories and they are great.


This article talks about the exact same thing, but coming from a fiction writer's perspective. The questions posed here are really good, particularly as you take one of your oral stories and write it down. So use them.


Thanks Lisa Cron for writing this article, and thanks also to fellow curator Gregg Morris at Story and Narrative who scooped this first!

Karen Dietz's comment, April 16, 12:35 PM
My pleasure Ji Woong and I hope you enjoy Prof. Morrison's class!
Karen Dietz's comment, April 16, 12:36 PM
Thank you Peter for your comment about the difference between oral and written storytelling. We all need to remember these points!
Karen Dietz's comment, April 16, 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Just Story It | Scoop.it
From lifehacker.com - April 6, 10:06 AM
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?
Karen Dietz's insight:

Stories are made up of words. So when we are sharing our business stories -- especially the ones we use in sales and marketing -- what words should we be using to generate the results we desire?


If you are curious about that, then this article is for you. Written by Leo Widrich at LifeHacker, Widrich gives a terrific overview of how the brain handles different words.


He then goes on to give advice on which words are more persuasive than others, and gives good examples too.


I love his advice on how to ask questions, on removing 'is' from your language, and avoiding adjectives.


The only suggestion he makes that I disagree with is talking no longer than 30 seconds in a given conversation. Huh?? Doesn't ring true. And I don't think you will come across as authentic if you stick to this rule. Seems silly. If the human brain can only take in 30 seconds of input, we are all toast. And it's unbelievable. So ignore this section.


Other than that, there is really good information here than can help you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Victoria Garcia, www.Marketing-Impressions.com's curator insight, April 13, 2:04 PM

Public speaking is persuading, after all. Vic
Victoria Garcia, www.Marketing-Impressions.com's comment, April 13, 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
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7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | Just Story It | Scoop.it
From www.copyblogger.com - April 2, 9:58 AM
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented
Karen Dietz's insight:

You are creating content, writing stories to share, adding stories to your presentations, sharing your stories orally with clients, and you still feel like you are spinning your wheels.


So what's going on? Why aren't you getting traction with your stories?


Could be because you are doing one or more of these things in your story crafting. Either your story crafting needs work, your delivery needs work, or your story-to-context experience is mis-matched (right people, wrong story).


When creating content and sharing your stories in blogs, etc., here are the places of danger, and what you want to avoid, says author Demian Farnworth at Copyblogger. You might be too:

  1. Lyrical (fancy words)
  2. Sentimental
  3. Outlandish
  4. Humerous
  5. Short
  6. Clever
  7. Advertorial


What I really like about this article is that each of these is explained fully with great examples -- so you can really see and evaluate if your copy and stories are falling into any of these traps.


This article is well worth reading (and it is easy to read, too). It is always invaluable to examine what NOT to do a the same time we are learning what TO do. And the posted comments add even more insights.


http://www.copyblogger.com/bad-copywriting/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Matt McGuire's curator insight, April 10, 11:38 AM

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...

 

Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'
Karen Dietz's comment, April 11, 11:06 AM
LOL Matt! I had the same experience :)
Mike Ellsworth's comment, April 11, 11:18 AM
Yup, everyone slips into bad habits at some point . . .
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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | Just Story It | Scoop.it
From www.fastcocreate.com - March 26, 11:29 AM
Marketers are supposed to be the experts on connecting emotionally with customers.
Karen Dietz's insight:

If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.


Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.


Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.


Have fun with this one -- I hope it gets your creative juices flowing!


This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, March 27, 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!
Ian Mitchell's curator insight, March 29, 4:49 AM

Good workshop stimulusstimulus
Karen Dietz's comment, April 2, 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
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They are not for everyone: Tips for crafting B2B client success stories.

They are not for everyone: Tips for crafting B2B client success stories. | Just Story It | Scoop.it
From sevenstorylearning.com - March 22, 5:28 PM

"I learned that no single story – or any piece of content marketing – works across the board, even for a select group of 400 sales people – let alone a market segment of 10,000 potential customers."

Karen Dietz's insight:

Author Tim Keelan of StoryQuest writes a great article here about ways for ANY business to think about its storytelling.


Namely, that stories are universal, but no story is universal.


That means creating really targeted stories.


Keelan has lots of insights to share with us about this truism, and ways to get it done.


If you want to be a sharper storyteller -- one who is able to grow their business through sharing stories -- then you will want to read this article and follow Keelan's advice!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Copywriting & Storytelling: Key Readings & Resources

Copywriting & Storytelling: Key Readings & Resources | Just Story It | Scoop.it
From copyranger.com - March 14, 8:54 PM
The bond between copywriting and storytelling is not just strong… It’s unbreakable. If you consider yourself a copywriter, you better be damn good at writing “cannot put the thing down” stories.

 

Read the full article for an extensive list of essential reading and resources from categories like:

- Articles/Links

- ooks

- Courses and other Products

- Audio/Podcasts


Via Kim Zinke (aka Gimli Goose)
Karen Dietz's insight:

Fellow curator Kim Zinke for How To Find And Tell Your Story here at Scoop.it found this piece and I thought you all might want to have this list to explore too.


Some of the articles in the list I've curated. Some books I've referenced. Some pieces are new to me. I'm not sure of the quality of all of them but I think they are worth checking out. A bunch are from the screenwriting or fiction world, but hey -- those can be really useful in biz storytelling.


So we will have fun exploring. 


I've seen some posts lately from other curators that I'm going to bring your way in the next day or too. Still trying to catch up after a death in the family on top of work and teaching. My apologies for being so far behind.


And thank you to Kim for this article!


This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Debby McKinney's comment, March 15, 9:01 PM
We all need to tell our story in a compelling way ... looking forward to reviewing the info ... Coach Debby McKinney
Karen Dietz's comment, March 16, 7:47 PM
Hope you find some goodies Debby! Have a great weekend.
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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Just Story It | Scoop.it
From www.copyblogger.com - March 5, 1:19 PM
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos
Karen Dietz's insight:

Even though this article is framed for copywriters, it is all about business storytelling!


As you create content for your website, promotions, emails, presentations, or electronic materials these 7 tips are essential to pay attention to. You will create more engaging stories. 


Actually tip #7 is to use stories, which I hope you already do. But I like how the author, Gary Ciotti, talks about stories as transporation. It is a good way to think about them.


Use these 7 tips as a checklist when you are creating content just to make sure you are hitting all the storytelling notes you need to.


Story on :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, March 6, 5:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?
Ignacio Conejo Moreno's curator insight, March 6, 7:00 AM

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.
Mike Ellsworth's curator insight, March 6, 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Just Story It | Scoop.it
From docsstorybuilder.appspot.com - March 2, 4:14 PM
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good
Karen Dietz's insight:

Ooooooooh, what fun to play with!


And what a great way to tell a quick business story. I love easy and quick!


Write out the dialoge between 2 characters -- your business and a client, for example. Add some music and click play. Then watch the magic happen!


Then post it to Google+ or other places. Woo hoo!


Thanks Robin Good for finding and sharing this. Life just got easier for us biz storytellers!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Ed Bonhaus's curator insight, April 3, 9:39 AM

This is kinda cheesy.  I hope Google improves this. 
Elsie Whitelock's curator insight, April 14, 7:41 AM

This looks interesting.
Elsie Whitelock's curator insight, May 5, 8:47 AM

more cool tools..
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Your Fans Want to Know Exactly How You Did It - Business 2 Community

Your Fans Want to Know Exactly How You Did It - Business 2 Community | Just Story It | Scoop.it
From www.business2community.com - February 27, 8:35 PM
Business 2 Community Your Fans Want to Know Exactly How You Did It Business 2 Community Allowing a portal into your process, your day-to-day, the story-boarding of what and how you do your work; even more, share extras about the senior and junior...
Karen Dietz's insight:

Be bold! Share your biz stories that are all about how you work. People love these kinds of stories. We call them backstories.


What I like about this article is that it's kind of cheeky and fun to read. And the author, Chris Abraham, goes into depth about the advantages of back stories. Plus he gives ideas for the kinds of stories to share. Yeah!


I like this statement, "Allowing a portal into your process, your day-to-day, the story-boarding of what and how you do your work; even more, share extras about the senior and junior staff beyond what their bio pages offer — those uptight, controlled, and boring bio pages."


And: "But before you balk, don’t worry: while you might feel like your process may well be mundane, obvious, and boring, it’s new, exciting, and revelatory to everyone else."


My hobby is hand-dyeing silk. When I was selling my hand-dyed silks at art shows, I put together a photo show that I loaded onto an electronic picture frame. I showed the entire process of hand-dyeing -- from selecting colors, to mixing dyes, to manipulating fabric, pouring the dyes, batching overnight, washing out excess dye, and then finishing the beautiful resulting garment for sale. It's a big hit and people loved to hang around the booth and watch the show. Then I was able to talk with them and sell them my pieces! (I'm still dyeing silk, but now creating pieces for clients as part of my biz story work).


Go have fun creating these stories. I know what a blast they are to create.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Concise Storytelling for Leaders Video

Concise Storytelling for Leaders Video | Just Story It | Scoop.it
From www.youtube.com - February 25, 7:14 PM
JD Schramm, Stanford GSB lecturer in organizational behavior and director of the Mastery in Communication Initiative, presents this workshop specifically des...
Karen Dietz's insight:

I've started watching this 1:38:55 hour video by JD Schramm at Stanford University's business school on concise storytelling and I already know I'm going to love it.


Schramm does a marvelous job teaching storytelling and you can find his first video "How To Tell Your Story For Impact" (it is just as long but excellent) in this curation. Here's the link: http://www.gsb.stanford.edu/news/headlines/schramm_impact_2011.html 


Now he is tackling how to make business storytelling short, sweet, and to the point. It's geared towards leaders but anyone will benefit from watching this. Apply these lessons to marketing, branding, content creation, and sales, too.


So sit back and enjoy. I know it is going to be well worth it. If I find it isn't, I'll come back and rewrite this review!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, March 2, 3:44 PM
I agree Annette! It would be a wonderful and enriching experience.
DERICK JOSE's comment, March 9, 7:53 AM
Thanks Karen ... this was a brilliant share ... changed my perspective dramatically ...Keep them coming
Karen Dietz's comment, March 10, 2:20 PM
Thank you Derick! So glad you found it helpful and I will keep 'em coming :))
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Story Trumps Description Every Time -- Wow! What A Difference!

Story Trumps Description Every Time -- Wow! What A Difference! | Just Story It | Scoop.it
From gettingattention.org - May 15, 4:43 PM
Show rather than tell to motivate supporters to care, then act.
Karen Dietz's insight:

Hey, this is a quick article with a very powerful point -- a before and after make-over of a marketing piece. The 'before' promo was not a story. The 'after' promo is a story. And wow - can you experience the difference!


If you need a good example of what not to do, and then what to do, this is it. 


At the end of thea article are even more resources for you for telling your biz stories. They are all written for non-profits, but you will benefit just the same.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Once Upon A Rock Star... Story Tips From Jimi Henrix' Ghost

Once Upon A Rock Star... Story Tips From Jimi Henrix' Ghost | Just Story It | Scoop.it
From rockthestatusquo.com - April 30, 4:59 PM
Done right, sharing information through stories makes a message sing like NOTHING else can do. I stumbled across Mark Hermann's Rock and Roll Zen blog.
Karen Dietz's insight:

What a terrific interview with musican/storyteller/blogger Mark Hermann about business storytelling.


I like his advice for website 'about' pages, his tip for going for more empathy to connect with audiences, and all of the stories he shares about his work and storytelling.


And he has terrific tips for different ways to craft stories to engage readers.


Kick back, relax, and enjoy reading this post with all the insights shared here.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jasmin Rez's curator insight, April 30, 5:37 PM

via @kdietz
Alison Gilbert's curator insight, May 2, 4:15 PM

A picture is worth a thousand words.
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Mister Rogers, Boston Tragedy, & The Rest of The Story

Mister Rogers, Boston Tragedy, & The Rest of The Story | Just Story It | Scoop.it
From edition.cnn.com - April 17, 12:28 PM
John Sutter says all of us are geared to help, and the responses to the Boston bombings show that.
Karen Dietz's insight:

The Mister Rogers quote about 'look for the helpers' has gone viral in response to the bombings in Boston. But a missing piece of his message is not making the rounds.


I'm on the road now working with clients. Well, this morning in my hotel I was listening to CNN Headline News while cycling through emails. I perked up when they ran the video clip of Mister Rogers where he shares words of wisdom from his mom. 


Yes, it is about helpers. But what all the other tweets and video clips show is only the beginning of the story. There is an even more important message that Mister Rogers conveys!!


I really like the clip shared here by CNN because it also talks about how the media can share more rounded stories. In the hunt for heroes (because we are slaves to the Hero's Journey), we often forget about sharing stories with the frame of 'community.' Telling the story of helpers and the individual stories of helpers helps us know and understand the power of community.


Should I tell you the end of the Mister Rogers quote/story?


Nope -- I won't spoil it for you. Watch the video -- it's short -- and get the powerful key message Mister Rogers wants to share with us all.


You'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alison Gilbert's curator insight, April 19, 6:32 AM

"Look for the helpers . . . "
Karen Dietz's comment, April 21, 1:42 PM
I appreciate all of your comments and am delighted that you connected to the forgotten key message of the story :)
Ozzie Gontang, Ph.D.'s curator insight, April 22, 7:51 AM

We are herd/pack animals who call ourselves human beings or social animals.  The helpers are people who revert back to their instinct to help a fellow man.  Often at peril to their own lives. Often sacrificing their own life to save another.  When you look at the derivation of "sacrifice" it is made up of two Latin words "sacra" and "facio"  that is "to make holy."


Bombshel says it beautifully. This is how I shared the Power of One back in 2010 about a dear friend, Rauni Prittinen King who is the co-founder with Dr. Mimi Guarneri of the Scripps Center for Integrative Medicine.


The Power of One united is a force  that reunites body/mind/spirit back into the basics of being: human. 

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Digital Storytelling Evaluation Rubrics

Digital Storytelling Evaluation Rubrics | Just Story It | Scoop.it
From www.educatorstechnology.com - April 8, 5:11 PM
Karen Dietz's insight:

I discovered this from fellow curator Jose and I thought you would find it both interesting and helpful.


The bane of storytellers and biz story professionals are decent evaluation tools. We have scant few. I'd say we don't have any at all, but I'm not aware of everything in the universe :)


How do you know a story is good? If you hear a less than compelling story, how do you know what's wrong?


The same is true for digital stories. And believe me, I view lots of digital stories and pass on most. Now I have some rubrics to help me tell you why.


Standard evaluation measures are essential -- they help build consistency and take evaluations out of the land of white-washing or personality contests.


These rubrics were developed for teachers, but any business can use them! I hope they help you as you craft your stories, and to know why a story (digital or otherwise) falls flat.


Until we have our own Roger & Ebert (so sad they are both gone now), we'll have to find rubrics where we can, eventually develop our own, and keep testing them out and refining them.

Ozzie Gontang, Ph.D.'s comment, April 10, 11:12 AM
Here's a nice story from the word-detective: The Latin "rubrica" meant "red ochre" (a clay-like soil used in coloring) or red coloring itself, as used in makeup and dyes ("ruber" being the Latin word for "red").

One of the earliest uses of "rubric" in English, in the late 14th century, was in reference to the practice at the time of printing directions for the conduct of services, as well as other instructions and explanations, in red letters in religious texts. These sections of the text, designed to catch the eye and command the attention of worshipers, were known as "rubrics." This use eventually produced two other senses of "rubric," that of "an explanation or definition" and "a rule or custom of conduct."

The use of red ink to draw the reader's attention to important points was widespread in secular works as well, and "rubric" was applied to a chapter title or other heading in a book or manuscript printed in red. By the 19th century, this had produced the figurative meaning of "a designation or category"
Karen Dietz's comment, April 10, 4:08 PM
Love the history of the word Ozzie! Thanks for sharing. And I knowing your metaphoric mind, yes, everything out of your mouth is a story :)
Karen Dietz's comment, April 11, 11:46 AM
Thank you Ken, Cavett, and Jose for your comments! So glad you found it useful :) Have an awesome weekend.
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What Would Steve Do? 10 Lessons in Storied Presentations from the World's Most Captivating P...

From www.slideshare.net - April 4, 10:57 AM
Get more tips from the world's best presenters: http://bit.ly/Z8Spem
Karen Dietz's insight:

I love this quick SlideShare program about what makes presentations rock that really packs a punch.


All my smart, capable MBA students struggle with creating compelling persuasive presentations. All of my senior executives struggle with the same.


So what would Steve Jobs do? How do you create a compelling presentation that brings results?


As this SlideShare shows us, it is all about distilling your presentation down to its core essence -- and then sharing it as a story, with stories, and with strong visuals. But there is much more to this program than that message -- so take a few minutes to flip through it and dig into its contents. You will be glad you did.


Wake up people's brains! Follow the rules given here. They work.


Yet if we know what to do, why don't we do it? Because it takes time, as this program says.


But think of it this way: can you affort NOT to invest the time when money and business and your reputation is on the table? Nope.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alison Gilbert's curator insight, April 16, 8:37 AM

What could be better than that?
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5 Success Traits all Storytellers [Content Marketers] Share

5 Success Traits all Storytellers [Content Marketers] Share | Just Story It | Scoop.it
From marketingland.com - March 29, 11:09 AM
Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing. Content that actually works as marketing is another.
Karen Dietz's insight:

This article is not about how to craft or deliver better business stories. But it is about personal qualities you the biz storyteller need to cultivate.


I don't see many articles like this, yet the topic is an important one. Author and content marketing Guru Brian Clark suggests 5 traits are essential to be able to find, craft, and share your biz stories in ways that grow your business.


The traits are:

  1. Empathy
  2. Curiosity
  3. Observation
  4. Packaging
  5. Caring
  6. The Why


I agree completely. To learn more about each of these -- what they are, why they are important, and how to cultivate them -- go read the article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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5 Tragic Ways To Bomb Despite Telling Great Stories

5 Tragic Ways To Bomb Despite Telling Great Stories | Just Story It | Scoop.it
From www.rohitbhargava.com - March 24, 4:02 PM
Karen Dietz's insight:

What another great post from Rohit Bhargava.


You've gathered your stories, spent time crafting them, practiced them time and again, and then when you tell it to a customer or prospect, you bomb.


Arrggghhh!! How frustrating! So what's a biz storyteller to do? Read Bhargava's post and his 'Do Not Do This' list!


I chuckled when I read the 2 pieces of advice he finds people usually receive:

  1. Tell more stories.
  2. Use bigger fonts.


LOL -- neither one of these will work!


Find out where you are making your mistakes -- and go fix them. Thanks Rohit for putting this insightful article together!


This review was written by Karen Dietz for her curated content on busines storytelling at www.scoop.it/t/just-story-it 

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Turn your Elevator Pitch into a “Here’s the difference my work makes” story

Turn your Elevator Pitch into a “Here’s the difference my work makes” story | Just Story It | Scoop.it
From storiesthatchange.com - March 17, 2:58 PM

I asked Letitia to tell me about her work, which she does in the first part of the video. I then asked her to tell me a story about the difference Canine Colors has made to a client. She responded by telling me the story in the second part of the video.

Notice the difference in the two presentations.

Karen Dietz's insight:

Story professional David Lee once again shows us before and after examples of how a story can really improve a business's ability to connect with customers/prospects that results in growth.


And thanks to Letitia Fox of Canine Colors for being the guinea pig.


David shares a video of Letitia talking about her business at a conference. It's very conceptual and what most business owners do.


He then asks her for a story and everthing changes.


Now remember -- as you watch these videos -- they are both spontaneous expressions. They are raw.


Then David in his article points out additional improvements Letitia can make to share a more compelling story.


I bet you'll get aditional ideas for what Letitia can do -- and how you can improve your own storytelling.


Thanks David -- we all love these kinds of examples because they are so helpful.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Mercor's curator insight, March 18, 8:24 AM

Scooped by Karen Dietz onto Just Story It
Sandi Cornez's comment, March 18, 1:14 PM
Thanks for sharing Karen. Stories do make all the difference. They make the information come alive in that the listener can see themselves getting benefits. And in this case, the canines benefit too.
Karen Dietz's comment, March 18, 2:11 PM
So true Sandi! Hadn't thought of that :)
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Tell Your Personal Story & Build Your Brand

From www.youtube.com - March 8, 7:27 AM
Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.
Karen Dietz's insight:

This is a 1 hour video that is really great. Here Shari Caudron walks her audience through the process of finding a telling their personal business story. And it works. We get to experience the entire process so we can do it ourselves.


Shari tells great stories. She models storytelling. She models her process. She interacts with the audience, answers questions, and asks plenty in return to help people clarify their story.


Thanks Shari for teaching us lots! Watch the video so you can follow her process and tell your personal story. And watch the video to understand more about how to present storytelling and move people through a storytelling process successfully.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Willinton Javier Ortiz's curator insight, March 9, 2:38 PM

Para construir tu marca personal, cuenta tu historia.
Karen Dietz's comment, March 10, 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
Ozzie Gontang, Ph.D.'s curator insight, March 10, 7:22 PM

Just read what Karen has shared.
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Storytelling Tips for Leaders - No. 1 Spotting Stories

From www.youtube.com - March 3, 10:08 AM
http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...
Karen Dietz's insight:

I love this 3 minute video from colleague Shawn Callahan -- because I often find my self in the same situation.


Like Shawn, I can't tell you how many times I walk into an organization where they proudly show/tell me their stories -- and they are NOT stories!!


Ay yi yi. Callahan explains in this video what a story is. Yeah!


And if you want even more fine tuning, go grab the free download on my website that colleague Lori Silverman and I wrote that demonstrates what a story is -- and how it morphs into different forms like an anecdote, case study, news article, testimonial, etc. Here's the link: http://www.juststoryit.com/story-resources.htm  The document is called "Narrative Forms".


The first fundamental of storytelling is: know what a story it. Check out the quick video and don't make the mistake so many businesses make.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Marty Koenig's comment, March 9, 3:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 6:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...
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Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Just Story It | Scoop.it
From www.fastcocreate.com - March 1, 9:11 AM
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
Karen Dietz's insight:

Here is a way to start your weekend -- watching fabulous and inspiring ads that have had a positive impact on the world.


And there are some business lessons here to boot.


Ads you say? My business doesn't do ads! Well, there is still lots to learn here. Like writing down what made each ad effective and then thinking about how you bring that element into your business storytelling.


So go have fun exploring what works in these ads here and working with the ideas you get!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Ignacio Conejo Moreno's comment, March 2, 5:16 AM
Thank you, Karen, are amazing!
Denyse Drummond-Dunn's curator insight, March 2, 10:15 AM

Must have been a difficult choice TED.
Karen Dietz's comment, March 2, 3:43 PM
I bet it was Denyse!
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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Just Story It | Scoop.it
From corporatehistorynet.blogspot.com - February 26, 2:29 PM
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...
Karen Dietz's insight:

LOL -- love these 10 commandments to follow when creating/updating your About Page.


Truly, About Pages are one of the most underutilized parts of a website. But your About Page is a fabulous place to share your story, chat about your products/services, and win more business.


I also like how under each commandment in this post, questions are asked to help you figure out how to apply the commandment. 


Now then -- DON'T do what CorporateHistory.net has done on their own website:

  1. Their web pages take awhile to load using Chrome
  2. This post has no author listed (who wrote this post, anyway??). Hey, we want real people behind posts!
  3. Their "Our Story" page is not written as an engaging narrative. Time to go back to the drawing board.
  4. There are no images/visual storytelling in the post -- I had to go find my own. That's not an included commandment, but it should be. Add at least one pic! 


Ay yi yi. It's a classic case of 'do what I say, not as I do.' Oops, credibility slips! Since their business is all about storytelling, I hope they make these fixes soon.


There is one other Commandment I would offer: Thou shalt not attempt to write your About Page by yourself. It is just too hard to see the forest for the trees. Always get outside help, even if it is just friends and business colleagues giving you feedback and insights.


Despite these modeling flaws, the list is good so keep it handy for easy reference.


If you want more fab info on creating/updaing About Pages, just use the Filter tab near the top of the screen and click on 'aboutpages'.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Laurent Brixius's curator insight, February 27, 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.
Karen Dietz's comment, February 27, 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 3:41 PM
Rhonda and comeja, glad you found the article useful!
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