Storytelling: Marketing and advertising have changed irrevocably. Organizations are now telling stories to connect with customers.
I love these stats the author shares: "... consider 80 percent of business decision makers prefer to get company information in a series of articles vs. an advertisement. Sixty percent say company content helps them make better product decisions." Wow!
But she doesn't stop there: "Content = storytelling. That’s it. Simple really." And then, "Storytelling isn’t hard. But it’s not easy either."
So true on both counts! Her advice? Invest in yourself with some storytelling training. Read more of her take on content creation, marketing, and storytelling.
"The reward, in the long run, will be increased content sharing, leading to increased interest, leading to increased sales and customer conversions. And that’s no bedtime fairy tale."
From by @belllindsay at Spinsucks