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Authenticity Vs. Perfection: How To [Story] Brand Like A Rock Star | Fast Company

Authenticity Vs. Perfection: How To [Story] Brand Like A Rock Star | Fast Company | Just Story It | Scoop.it
From www.fastcompany.com - January 3, 2012 1:13 PM

Billy Joel’s schmaltzy ballad “Honesty” spoke the truth back in 1979.


I really like this post because it is all about the quality of authenticity -- and not worrying about being perfect!


Authenticity is the heart and soul of business storytelling. This post uses rock bands to talk about this.  As the author says, "There was a point, only a few years ago, where having a solid rock star brand meant covering up every wart and imperfection."


And, "A point to consider about honesty in branding: We human beings are wonderfully imperfect creatures, and we can only relate and bond with other wonderfully imperfect creatures."


Dare to be honest, authentic, and imperfect in your stories and story sharing.  It will make you much more human and relatable :)

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Karen Dietz's comment, January 3, 2012 6:24 PM
Thanks Jan!
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The World’s First and Only Completely Honest Résumé of a Graphic Designer.

The World’s First and Only Completely Honest Résumé of a Graphic Designer. | Just Story It | Scoop.it
From www.mcsweeneys.net - June 15, 2012 9:15 AM

Objective: My objective is the Truth with a capital T, mentally composed in Bodoni or, on the weekends, Garamond. I believe dishonest design is t...


Wow! Talk about authenticity! Do you have the guts to do what this guy did with your resume? Well, I'm thinking about it.


I don't know how this worked, but frankly it is wonderfully refreshing. And I think any employer who would discount this is crazy. But then again, that's me :)


Enjoy reading this piece on this lovely Friday -- and get inspired!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 Cool Resumes We Found On Pinterest -- New App for Visual Storytelling

7 Cool Resumes We Found On Pinterest -- New App for Visual Storytelling | Just Story It | Scoop.it
From www.businessinsider.com - February 17, 2012 10:01 AM
It's the newest job search tool. The visual nature of Pinterest, which allows users to create virtual boards onto which they can pin images, is perfect for showing prospective employers what you've done so far.


What a cool post! I don't know how pervasive visual storied resumes will become, but if you are in certain creative and technical fields, this could be right up your alley. Or if you want to stand out in any crowd of job applicants!


These are very creative examples of how job seekers are storifying and visualizing their resumes. You can do this too! 


For non-job seekers: think about turning your 'resume' into a visual story that you can use on your "About Us" page, or add it into your printed promo material. It could really make you stand out and be fun to boot!


Are these technically stories? Eh -- maybe yes, maybe no. But at the very least they are using storytelling elements.


Enjoy looking at these and I hope you get lots of great ideas for your resume/bio.

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