When the topic of storytelling is brought up in the board room for a company or in the marketing department for a brand, many people expect that they have to create a novel or epic. In fact the stories we speak of in storytelling are small. Sometimes they are just turn of phrases or metaphor. The best way to think of them are to think of the film premise you read on the back of a DVD. They capture nearly two hours of a film into a couple of sentences. From this stories can be expanded or told in chapters but often the essence or premise of the story is told most frequently.
Go read this quick yet uplifting article that reminds us all about the connection between sharing stories and the building of trust, and gives us a few quick tips to help us along the way.
Thank you fellow curator Gregg Morris for this article.
Via Gregg Morris