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4 Steps to Create a Social Listening [+ Story] Strategy

4 Steps to Create a Social Listening [+ Story] Strategy | Just Story It! Biz Storytelling | Scoop.it
Is your business thinking about social analytics?


We know listening is the foundation skill for being able to tell compelling stories (see other articles on listening in this collection).  In this article it is now linked to effective marketing and building effective social media strategies.


I like what the author has to say, "Why? Because listening is an ongoing process that is necessary to keep a strategy fresh and competitive. It enables decision-makers to find and better understand opportunities and stakeholders."


Combine your technical listening (analytics) with your person-to-person listening and you've got a winning combination.  


Listening well (tech & people) not only informs your marketing strategy, it also allows you to know which story(ies) to tell when, creating even stronger connections with your audiences.  


What is your listening strategy for 2012?

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Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
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About The Just Story It Curation

About The Just Story It Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://juststoryit.com/story-IQ.htm


Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy

Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy | Just Story It! Biz Storytelling | Scoop.it
Thinking about the future is hard, mainly because we are glued to the present.
Karen Dietz's insight:

ARTICLE LINK: https://hbr.org/2015/01/an-exercise-to-get-your-team-thinking-differently-about-the-future


This post by Leonard Fuld for HBR is both interesting and problematic. I am always on the hunt for good articles about creating future stories -- because they are not easy to do.


So this one caught my eye. Fuld describes a team who used a technique for scenario planning from Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow. Kahneman uses a technique that promises to avoid "narrative fallacy" -- seeing the future as merely a slight variation of yesterday. 


I was having a wonderful conversation last Friday with Alan Briskin, author of Collective Wisdom, where he was sharing with me some brain research. It's been documented that humans are terrible at forecasting into the future because of cognitive and emotional biases (how I will feel in the future: "if I'm successful in business all my problems will be solved"), plus projection bias (projecting my current state of mind into the future and onto others: "my boss will never change"). Yet neuroscience researchers are finding that mindfulness, "walk a mile in my shoes" stories creating empathy between people, and the quality of storytelling might  help us overcome these barriers.


HEADS UP: Future stories help us communicate about the future we are deliberately and consciously creating. Scenario planning is a process for uncovering hidden risks and better planning for the future.


So you can see why I was interested in Kahneman's process for avoiding those biases and "narrative fallacy". It is hard to think about the future and craft stories about what we are creating/or what we can plan for that aren't pie-in-the-sky junk or totally miss the mark.


Here is where the article disappoints, however. The actual technique is never shared so we don't really know how to avoid "narrative fallacy". Bummer. The article instead focuses on the scenarios and implications the group came up with.


Bottom line: this is an interesting development in "future story" that we need to know about, but we are not out of the woods yet. Hopefully really good techniques for avoiding our biases and learning how to use story processes to create effective future stories of all types will continue to emerge.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Similar Story Selling - Another Way To Use Storytelling To Close More Deals (https://www.youtube.com/watch?v=7e72lR9hkN8)

Similar Story Selling - Another Way To Use Storytelling To Close More Deals (https://www.youtube.com/watch?v=7e72lR9hkN8) | Just Story It! Biz Storytelling | Scoop.it

HERE'S THE LINK:  https://www.youtube.com/watch?v=7e72lR9hkN8


Reality Sales Training -- Real Training for Real and Rapid Results. Reality Sales Training works with all industries to grow sales. Recruitment, training, cr...

Karen Dietz's insight:

So this is a 2 min. video by James Olsen from Reality Sales Training that gives great tips/examples on how to use Similar Stories. You use Similar Stories during prospect/customer meetings to help make the sale. Brilliant!


You can take these story examples and share quick anecdotes, or expand them into longer stories -- your choice depending on the situation.


In any event, this video is short, sweet, and to the point -- and helpful!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Storytelling Is The How--Leadership Courage: Creating A Culture Where People Take Risks

Storytelling Is The How--Leadership Courage: Creating A Culture Where People Take Risks | Just Story It! Biz Storytelling | Scoop.it
The human ingenuity within any organisation are it's greatest competitive advantage. Yet according to the latest statistics, over half of todays workers are disengaged . When leaders are committed and actively working to engage, inspire and embolden – they unleash untapped potential and raise the bar not just on productivity, but on the value their organization contributes to all stakeholders.

Via Dr. Susan Bainbridge, Karen Dietz
Karen Dietz's insight:

The infographic above says it all -- beyond the numbers, this is the work of leaders. The article by Margie Warrell does a great job explaining what each of these 3 activities are and why they are important.


Now here's my 2 cents: one of the most powerful and efficient ways to get all 3 done is through effective storytelling. Want to succeed as a leader? Want to make a difference? Want to change the world/your company? Master storytelling skills.


Enjoy this post and many thanks to fellow curator Dr. Susan Bainbridge for originally finding and sharing this article in her Transformational Leadership curation.

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Evoluo's curator insight, January 25, 6:37 AM

Ce siècle verra-t-il la fin de l'autoritarisme ? I mean it !

AnnC's curator insight, January 25, 10:15 PM

Be courageous and allow real change.

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It was a dark and stormy night... 3 Biz Storytelling Plots + 11 Examples in Marketing

It was a dark and stormy night... 3 Biz Storytelling Plots + 11 Examples in Marketing | Just Story It! Biz Storytelling | Scoop.it

“In the last of our Made To Stick series, this post lists 11 examples of storytelling in marketing, using the Challenge, Connection and Creative plots.”

Karen Dietz's insight:

I like the 3 storytelling plots businesses have successfully used in promoting their goods/services with wild success. They are easy to remember, and I bet your business falls in one of the 3 categories.


I also really like that the author, Samuel Hum, gave us plenty of examples of the company's actual marketing materials to explore. Go read this post -- it makes business storytelling a lot easier to do!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Art Jones's curator insight, January 22, 12:29 PM

The author provides an orderly thought process for telling a brands stories.

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Becoming a More Effective Leader--Storytelling Feeds The Roots

Becoming a More Effective Leader--Storytelling Feeds The Roots | Just Story It! Biz Storytelling | Scoop.it
If I had my way, any face-to-face leadership development program on the planet would first start with the facilitator showing a picture of General Sherman. No, not General William Tecumseh Sherman – military strategist and General of the Union Army during the United States Civil War in 1861 through 1865 [...]
Karen Dietz's insight:

Storytelling is finally being recognized as an essential leadership skill to master. This article by Dan Pontefract gives us a model to help us think about this. He also shares the latest stats on the state of leadership in business and the strategies being used to address the deficit.


As you read through his model, he first tackles the roots of effective leadership. 4 of the 5 attributes he names are developed through building storytelling skills. 


What this means is that focusing on becoming a better storyteller develops/strengthens these leadership attributes. This is very efficient! The author goes on to define these attributes, and as you read them you will see how storytelling fits in.


Want good leadership? Want results? Get coached in business storytelling (www.juststoryit.com). Read the article to gain all the insights Pontefract offers. This is Part 1 of a 3-article installment. I can't wait to read the others!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jane Dunnewold's comment, January 13, 5:24 PM
I find even students in an adult workshop setting remember information better and longer if it is tied to a story. I meet people who were in classes with my ten years ago and the things they remember from the experience almost always begin with "I loved that story you told when....." Which of course makes an good teacher want to gather more good stories! It's a delicious cycle.
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Storytelling: How To Get People To Read Your Content -- By 300% More!

Storytelling: How To Get People To Read Your Content -- By 300% More! | Just Story It! Biz Storytelling | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Karen Dietz's insight:

OK -- we all know that business storytelling can deliver impressive results. Yet it's hard to find hard numbers to support our experience. That's why I'm always on the hunt for quantified results. And we've got it here.


The author, Alex Turnbull, shares his story of doing A/B testing with a blog post. One test lead with a story, the other one did not.


Read about how it happened, the 300% increase in readers of the post with a story, and his storytelling advice for how to achieve the same results for yourself. Yahoo!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jane Dunnewold's comment, January 14, 3:16 PM
I love reading such great tips on incorporating stories - but my take is definitely how I am going to segue the advice into my workshop setting. I'm positive adding stories will help my students remember the all-important parts of what they're learning because of the opportunity I have to provide frames of reference that will make the information "real!"
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Story Structures For Fab Presentations: 8 Classics Many Miss

Story Structures For Fab Presentations: 8 Classics Many Miss | Just Story It! Biz Storytelling | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky.

Via Bookmarking Librarian
Karen Dietz's insight:

OK -- this is one of the better articles I have found to date on different story structures that you can use when sharing your business stories. 


I love love love that the author tells when and why to use each structure. The information is a gold mine.


I also like that it includes structures not typically discussed -- yet are common and powerful.


Then the author, Ffion (no full name listed -- what a shame)  knocks it out of the park by giving us video examples to watch for each structure. Yeah!


Well, I wish I could give Ffion an acknowledging tweet -- but without a name or contact links I'm lost. Let this be a lesson to all bloggers....


That said, go read the article. It's a gem!

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Charlotte Catteeuw's curator insight, January 8, 3:24 AM

Good tips for captivating and engaging your audience, the old skool way

Javier Arana's curator insight, January 10, 9:26 PM

Muy buen artículo sobre 8 técnicas de storytellin para atrapar a una audiencia.

Debra Walker's curator insight, January 20, 3:38 PM

These techniques are not just great for structuring presentations but are very helpful with a lot of writing projects as well.

 

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Don't Make Tech The Default: Value of Storytelling In Person

Don't Make Tech The Default: Value of Storytelling In Person | Just Story It! Biz Storytelling | Scoop.it
PowerPoint, which reared its ugly head in the late 20th century, has become an integral part of the process and we have all learned to live with the monster; what has not changed is the role of the presenter. But the virtualization of presentations is threatening to diminish that role by taking the presenter’s personal presence—and therefore full interaction with the audience—out of the equation.
Karen Dietz's insight:

This article reminds us to be wise with technology and our storytelling endeavors. It is so easy to default to PowerPoint or video to share our business stories.


And tech tools are a good thing. I use them myself. The point of the article however, is to make sure we balance our digital storytelling with in-person storytelling.


In the end, it's all about having a clear strategy. This means putting together a 2015 storytelling strategy that includes a good mix of high tech and low tech storytelling opportunities.


Remember -- for maximum leverage and effect, in person telling is #1 on the list. Don't leave money or opportunity on the table by ignoring this.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want Brand #Storytelling Success? Deconstructing The Art And Science Of It

Want Brand #Storytelling Success? Deconstructing The Art And Science Of It | Just Story It! Biz Storytelling | Scoop.it
“Deconstructing the art and science of storytelling, This sentence, the one you're reading right now, is the most important one in this entire feature.”
Karen Dietz's insight:
Here's a great article about marketing, branding, and storytelling to have 2015 be an excellent business year. The post starts with the premise that to do brand storytelling well (which many companies are not), requires listening first -- and then asking a series of critical questions that prep you for fab storytelling. Yet as the author states, few companies are willing to go through that step that builds a story foundation -- they'd rather just throw a story out there. OK -- and then many businesses wonder why they're not succeeding with stories like they anticipated. But never fear -- the author does a great job at giving readers the questions they need to ask themselves.Even better, he gives us lots of additional advice for great storytelling and backs it up with examples. There are great insights here and is a must read article for launching your year of stories. Enjoy this piece, follow the advice, and reap the rewards!This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Jeff Domansky's curator insight, January 3, 10:30 AM

Karen Dietz shares a valuable article on brand storytelling. Recommended reading. 9/10

Venkatesh Iyer (venkyiyer.com)'s curator insight, January 4, 12:48 AM

Interesting read. Interesting examples.

Miklos Szilagyi's curator insight, January 4, 4:10 PM

You know what? The less arty and artificial is it, the better... 

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From Human History: 5 Fab Biz Storytelling Lessons

From Human History: 5 Fab Biz Storytelling Lessons | Just Story It! Biz Storytelling | Scoop.it

"Storytelling has been one of our defining human characteristic, even before we developed oral languages. Signs, marks on the skin, drawings on the sand, were common ways to communicate achievements, the location of water, or the whereabouts of dangerous enemies waiting to ambush their prey. With time, we have developed sophisticated ways of transforming information into narratives, relaying messages, and conveying images."


Read the full article to see examples and find out how to make stories memorable using these 5 storytelling lessons from history:

  1. The Lascaux & Chauvet caves in France - the caveman lesson:   Use familiar images. Pick visuals that your audience can relate to, and pair them with your message. Your audience will understand it and remember it vividly.
  2. Hieroglyphics... Infographics? -  the mummy lesson:  Present your hard data using infographics while threading a compelling story. Combine this with the Caveman Lesson: use familiar images and your audience will understand and relate to your message, and most importantly, remember it.

  3. The Bible, Coran, Talmud, Vedas - the God almighty lesson:  Build narratives around things that you know and use shared and common examples so your audience can relate. Use repetition when you cannot use images and do so in subtle ways, introducing slight variations each time. Then re-write, re-write, and re-write once again…

  4. Aesop's Fables and the moral of the story - the fabulist lesson:  Be concise. Make your story self-explanatory, and don’t give all the answers. Never underestimate your audience’s intelligence: provide value, guide them, and let them come to their own conclusions.


  5. Reason & emotion: The stories of William Shakespeare - the bard's lesson:  Plan your story and give it a clear plot with a well defined arc — it will keep your audience engaged. Know your audience and make sure your story uses the right voice, style and language.


Via Kim Zinke (aka Gimli Goose)
Karen Dietz's insight:

Thanks go to fellow curator Kim Zinke ("How to find and tell your story") for finding and sharing this post. Great article recap Kim!


I really like this article because it shows -- despite all the hype about storytelling -- how long we've been successfully telling stories. What I like even more is that the author, Reinaldo Calcano, offers a tip from each example he uses -- a tip that you can use to craft your own biz stories. Yeah!


At the end you will even find something rarer -- a list of real references with hyperlinks. Thank heavens. It's always great to know the sources used in the wild west of the Internet.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Happy Holidays Everyone!

Happy Holidays Everyone! | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Happy holidays everyone! Thank you for being part of the Just Story It community. You have enriched my life this year and look forward to an awesome 2015 with you. Wishing you joy and peace.


Karen

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John van den Brink's comment, December 24, 2014 12:52 PM
Happy Holidays Karin! And thank you for your scoops!
Karen Dietz's comment, December 29, 2014 2:25 PM
Thank you John and happy New Year!
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The 2014 Story: A Year of Ideas, Inspiration From TED Talks

What were the most powerful ideas of 2014? Watch our 8-minute highlight reel of the Year in Ideas. Explore a fun, interactive playlist of the TED Talks of th...
Karen Dietz's insight:

Lots of folks have been putting together the "best of 2014" lists and this one is my favorite so far. It's inspirational and just what we need during the holidays.


2014 was a remarkable year and I can hardly wait to see how we progress in 2015.


Enjoy!

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Art Jones's curator insight, December 24, 2014 9:35 PM

Watch this 8.32 minute compilation of the best of TED in 2014 and I guarantee  one of these voices or perhaps all will serve to inspire you. 


Enjoy!

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Be suspicious -- very suspicious -- of stories

Be suspicious -- very suspicious -- of stories | Just Story It! Biz Storytelling | Scoop.it
Like all of us, economist Tyler Cowen loves a good story. But in this intriguing talk, he asks us to step away from thinking of our lives -- and our messy, complicated irrational world -- in terms of a simple narrative.
Karen Dietz's insight:

Want to start your week off right? Then watch this irreverent video full of truth about storytelling. You will laugh, your eyebrows will raise, and you will periodically nod your head in agreement. OR -- you'll get cranky.


Economist Tyler Cowen has a few things to teach us about storytelling. For example: life is messy and today we treat stories like Mr. Clean -- tidy ways to organize ourselves into a series of 7 little narrative boxes. Ouch! But true.


I like this guy. He calls a spade a spade. Life is messy. Storytelling is messy. Storytelling as a practice is full of contradictions, ethical conundrums, along with rich and deeply meaningful experiences. 


Don't fall into the trap of simplistic storytelling. Get real. Get honest. Get aware. Run to listen to this 16.5 minute video with practical advice at the end. It will enrich your life and your storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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How To Tackle Mistakes + Feedback Through Storytelling

How To Tackle Mistakes + Feedback Through Storytelling | Just Story It! Biz Storytelling | Scoop.it
Whether it's the sandwich method of criticism, direct criticism, or persuasion methods, there are plenty of strategies you can use to convince someone to change their ways. Tell someone a relatable, convincing story to get them to see the consequences of their actions and change.
Karen Dietz's insight:

This is a very quick article that connects directly with another post I curated today on Similar Stories and their use in sales.


This article by Tori Reid talks about how to talk about mistakes by sharing a Similar Story. The application in this case is to help someone change their behavior. Of course, it could apply to sales situations also. In the field of Folklore we would call these 'cautionary tales'.


Regardless, the point of this piece is how to offer criticism in indirect, yet powerful ways through storytelling. Reid shares 2 reasons why this works.


I wouldn't use this technique 100% of the time, but it is important to have in your storytelling tool box.

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The Link Between Data, Story and Growing Your Business: How To Maximize Both

The Link Between Data, Story and Growing Your  Business: How To Maximize Both | Just Story It! Biz Storytelling | Scoop.it

“We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who h…”

Karen Dietz's insight:

This post  by Jake Dolezal also contains a 1 hour webinar on finding and using the stories embedded in business data to accelerate growth. I didn't have time this morning to listen to the entire podcast, but I really like what's going on here.


First, the webinar features 3 presenters from the world of data who really get the link to stories. This is rare to find because it's usually biz story professionals talking about the connection between data and storytelling.


The post contains a series of questions any business can start asking about its data to get to the stories underneath. I really like them.


Any leader, business owner, entrepreneur, marketer, and nonprofit who wants to really leverage the data we are all swimming in will benefit from this article and podcast.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Skill Great Leaders Have: How to Reframe a Story

Skill Great Leaders Have: How to Reframe a Story | Just Story It! Biz Storytelling | Scoop.it
The story you tell yourself and others can make all the difference.

Via Kevin Watson
Karen Dietz's insight:

My fellow curator Kevin Watson originally scooped this for his curation Leadership Lite. I love it and thanks for finding and sharing it Kevin!


Every business story can be reframed -- and should -- depending on your intention for telling the story, and your audience at that particular time.


Leaders who have mastered storytelling know how to do this. You can do it too! The author of this post, Minda Zetlin, shares 3 steps for how to reframe our stories. 


Read the article, grab the 3 steps, then take one of your stories and reframe it per the tips here. Reframing is a great way to refresh your stories and keep them alive.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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donhornsby's curator insight, January 8, 9:11 AM

(From the article) As a leader, the way you frame your stories affects more than just you. "You have to understand the importance of narrative," Bolman says. "A great leader tells a great story. The story serves as an intellectual framework, but it's also emotional and even spiritual. Typically, it's a story of great challenge, adventure, and achievement. A great story orients the leader, but also everyone around the leader. That helps them understand what the business is about and where you are trying to go."

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Contagious Communication Starts With Stories

Contagious Communication Starts With Stories | Just Story It! Biz Storytelling | Scoop.it
Too many marketers are so confused with new technology that they forget what really matters – emotions. Ami Hasan chairman of Hasan&partners and Perfect Fools,
Karen Dietz's insight:
Gotta love this article by Ami Hasam, chairman of Hasan & Partners and Perfect Fools, plus president of the Direct and Promo & Activation juries at Eurobest. His call to action for marketers? Tell better stories. I include bloggers, entrepreneurs, and anyone in business in this list.Hasam's point is that in business we can get caught up in the latest technology, thinking that will save the day. But in marketing, success is all about crafting great stories first. Yes! As I always say, if you really want to increase your impact, influence, and business growth, start with great storytelling. Technology then becomes the vehicle for telling the stories, Hasam says. I still have way too many conversations with folks where they promote a technology solution for telling a good story, instead of working on actual storytelling skills.This is a quick read, and enjoy the insights here. Let's make 2015 the year of crafting way better stories.This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it
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Debra Walker's curator insight, January 17, 10:59 PM

Just like the beginning of an older, yet beloved TV show - 'here's the story...."  it sticks in our minds and helps us differentiate between all of the noise that we hear on a daily, hour and minute by minute basis.

 

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Raising Capital: Storytelling Most Influential Quality

Raising Capital: Storytelling Most Influential Quality | Just Story It! Biz Storytelling | Scoop.it
On one hand, there is a tremendous amount of wealth in search of strong, unique opportunities. On the other hand, raising capital in every field is extremely competitive. At any given time there are many types of individuals and organizations looking for money including: Entrepreneurs who want to finance a new [...]
Karen Dietz's insight:

How influential? By a factor of 3 says expert Hannah Shaw Grove writing for Private Wealth Magazine on her latest research.


Whoa! I always say that when you neglect storytelling skills you leave both money and opportunity on the table. Now there's research to back it up.


This is a quick article with a powerful message that is well worth the read. Want to raise funds for your business, nonprofit, or financial services business? Then build your storytelling skills.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How GE Has Business Storytelling Right: You Can Do The Same

http://futureofstorytelling.org/video/mind-share/ See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrA...
Karen Dietz's insight:

This is a terrific 4.22 minute video by Beth Comstock at General Electric (GE) explaining how and why they do storytelling. GE does a masterful job at business storytelling and are a great example to follow.


GE has their heads on straight about what makes an effective business story, which Comstock goes over here. Watch this video and take notes on what they are doing. Then do the same for an awesome 2015.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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José Antônio Carlos - O Professor Pepe's curator insight, January 13, 7:13 AM

Storytelling levada a sério, por quem leva a inovação a sério. Vale a pena assistir com atenção. 

Miklos Szilagyi's curator insight, January 13, 10:07 AM

Excellente model (even an ad) for storytelling...:-)))

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2015 PR Trends: The Focus Is On Visual Storytelling

On-Demand Webinar: http://prn.to/1xvWtZ9
Karen Dietz's insight:

The PR world is definitely changing and if you are an entrepreneur, business leader, or PR professional, this SlideShare discusses how adding visuals into your press releases and other PR activities will boost your response rate, visibility, etc.


I'm fascinated by the stats here and look forward to incorporating some of the tips shared. 


In the end, it should get us all thinking about how to leverage visuals more effectively in our marketing and PR efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ken Dickens's curator insight, January 7, 1:47 PM

Bottom line, add video and visuals to your PR messages and get a ton more exposure.  Nice survey and stats included here.  Self-serving for PR newswire of course, but, it tells the story.  Get it?  - Ken

 

www.2080nonprofits.org

 

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Your New Year’s Storytelling Resolutions

Your New Year’s Storytelling Resolutions | Just Story It! Biz Storytelling | Scoop.it

"At the end of every year, we tell ourselves a story. We piece together the narrative of our much kinder, much healthier and much more successful selves. We pack it into an unrealistic yet hopeful wish that we send out into space on December 31st.


So we make New Year’s resolutions, only to break them on January 1st. And that’s ok. We are no more than human. But a resolution that can help us on all levels is rather simple (this is not a self-help book). It’s all about finding your existing strengths and quirky, cool sides, not about reinventing yourself within a year.


It’s all about finding your own narrative and, yeah, embracing it. And this concerns both yourself and your brand. And if you want to make a few more meaningful resolutions for your business, let’s go with storytelling ones."Read the full article to find out more about these storytelling resolutions that will help you find and tell your story this year:

- Dig in your own past to find your brand’s story

- Start thinking in stories

- Do visual storytelling

- And do video storytelling. A lot of it

- Find the right channels and the right people

- Then let your customers continue the story


Via Kim Zinke (aka Gimli Goose)
Karen Dietz's insight:

Love these resolutions! I've added a few to my list. Now it's your turn :)


Thanks to fellow curator Kim Zinke for finding and sharing this!

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Happy New Year To You All!

Closing out 2014 and wishing you all the best in 2015.


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Karen Dietz's insight:

Have fun celebrating the new year and let's rock 2015 :)

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A Filmmaker's Perspective: Best Story Thinking For Success

A Filmmaker's Perspective: Best Story Thinking For Success | Just Story It! Biz Storytelling | Scoop.it
“The biggest mistake people make, she says, is that people think a story is a corporate or publicity video. “It’s not! A story is a story!”
Karen Dietz's insight:
A story is a story, not an ad. And if you tell a great story, it can turn into an ad for your business. It's all about getting your head on straight to really capture the power of business storytelling. In this post a film maker sets us straight. Her points are right on. Enjoy the insights here as we get ready for 2015.
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Art Jones's curator insight, December 26, 2014 5:39 PM

The author says:


"Stories tell the true journey of a person; of a client; of a company; of how they got from point A to B and why it’s so important for them to advocate, give a testimony or be on the journey. And from there you draw the right crowd of people who want to be with you on the journey. All through telling a story.”

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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | Just Story It! Biz Storytelling | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...
Karen Dietz's insight:

Here's a great post on the next upgrade in social media interactions that suggests we move from conversations to actual storytelling.


Yeah!


I like how the author, Bob Deutsch, makes a case for this and offers us specific steps to take for making the transition.


May 2015 bring us enhanced storytelling and success in all our social media efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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BLUENSCOTTISH's curator insight, December 19, 2014 1:05 PM

Thank you Karen Dietz

Art Jones's curator insight, December 19, 2014 8:22 PM

Modern marketing remains a dynamic pursuit, always evolving. We are continually learning how our brains work and as such we know more today than ever before about how to engage people and move them to take an action.


The author of this post Bob Deutsch says "Whatever the offering—dinner entrée, smartphone, a piece of clothing, or what have you—to be successful a product or brand story must feed people's appetite for self-expansion. Self-expansion isn't just a business driver, it’s a life driver. Self-expansion moves everything forward."


#TheFutureofBusiness #Storytelling

Stephen Dale's curator insight, December 21, 2014 5:33 AM

If I could summarise this article in just a few words it would be:


Brands (marketing) need to make a paradigm shift from targeting their messages at monochrome "consumers", and realise that consumers are in fact people, all of us different, and all of us on different journeys. People (not consumers) are more likely to use a product if they perceive the 'brand' understands some things about them. 


Reading time 5mins.

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Really?! 15 B2B Brands That [Maybe] Tell Great Stories

Really?! 15 B2B Brands That [Maybe] Tell Great Stories | Just Story It! Biz Storytelling | Scoop.it
How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.
Karen Dietz's insight:

OK -- the year is winding up and here's a list of brands that do great storytelling.


Only problem is -- NOT!


Of the 15 listed here, only 3 are doing really good storytelling: Google, Workday, and GE. These I really love. Check them out and then see if you can tell the difference between these awesome stories and the rest. Then be more like Google, Workday, and GE.


For me, the rest of the "stories" are product descriptions or pontifications. Well, this is my experience for the last 5 years at least: lots of emphasis storytelling, yet the amount of real storytelling going on is hard to come by. That means $$$ and opportunities are left on the table.


Oh, when will companies get it?


Here's my wish for 2015: instead of only 20% of brands doing any actual (and effective) storytelling, let's see that percentage skyrocket to 80%!


What do you think? And which of the 15 listed here do you like best?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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