Storytellers listen to their audiences while they tell their stories and shape the tale to meet the needs of the audience. It’s a relationship, a dance, not just a rote performance.
I love these words by colleague Laura Packer as she writes in her blog on organizational storytelling. Once again, this article is a powerful reminder of the power of listening and it being the first skill a good storyteller develops.
There are great storytellers and awful storytellers. The difference between the two is the ability to listen.
Read this article for terrific insights for businesses on listening skills.