UPDATED LINK: http://www.toprankblog.com/2011/12/storytelling-persuasion-content-marketing/ Marketers can get tactically proficient and even scientific about SEO signals, social technologies or information distribution platforms, but in the end it’s an understanding of those customers and what influences them that helps most with the process of persuasion.
In figuring out which business stories to tell, a critical part of the equation is figuring out who your audience is. This article contains excellent questions and how-to steps to determine which stories to tell to whom.
Creating marketing personas is big in marketing these days. I've done it and it is very helpful. Consider them another tool in your marketing toolkit. As the author says, "Those stories that are tailored specifically for the personas for each major segment of the target audience can provide the information and inspiration needed to make fundamental changes in their awareness, perception, acceptance and transition to the desired outcome."
Read this excellent article on how to develop your customer personas and develop more profitable relationships with them through the stories you tell.